CN106485447A - Browse method, the apparatus and system of the data processing of commodity behavior based on user - Google Patents

Browse method, the apparatus and system of the data processing of commodity behavior based on user Download PDF

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Publication number
CN106485447A
CN106485447A CN201610871931.8A CN201610871931A CN106485447A CN 106485447 A CN106485447 A CN 106485447A CN 201610871931 A CN201610871931 A CN 201610871931A CN 106485447 A CN106485447 A CN 106485447A
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CN
China
Prior art keywords
commodity
data
dispensing area
area data
user
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
Application number
CN201610871931.8A
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Chinese (zh)
Inventor
孙冬
董月红
王建辉
成凯
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Beijing Jingdong Century Trading Co Ltd
Beijing Jingdong Shangke Information Technology Co Ltd
Original Assignee
Beijing Jingdong Century Trading Co Ltd
Beijing Jingdong Shangke Information Technology Co Ltd
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Application filed by Beijing Jingdong Century Trading Co Ltd, Beijing Jingdong Shangke Information Technology Co Ltd filed Critical Beijing Jingdong Century Trading Co Ltd
Priority to CN201610871931.8A priority Critical patent/CN106485447A/en
Publication of CN106485447A publication Critical patent/CN106485447A/en
Pending legal-status Critical Current

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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00Administration; Management
    • G06Q10/08Logistics, e.g. warehousing, loading or distribution; Inventory or stock management
    • G06Q10/087Inventory or stock management, e.g. order filling, procurement or balancing against orders
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90Details of database functions independent of the retrieved data types
    • G06F16/95Retrieval from the web
    • G06F16/955Retrieval from the web using information identifiers, e.g. uniform resource locators [URL]

Abstract

The present invention provides a kind of method of the data processing browsing commodity behavior based on user, apparatus and system, data basis can be provided for the relation between research user's request and commodity stocks, facilitate operator by the analysis of summarized results and excavation, adjustment commodity stocks level in time.The method includes:Obtain the dispensing area data that user browses commodity, described dispensing area data includes:The commodity stocks state of the information of browsed commodity, the dispensing region selecting and described dispensing region;Described dispensing area data is saved in data warehouse;According to business-subject, dispensing area data is collected, and preserve summarized results.

Description

Browse method, the apparatus and system of the data processing of commodity behavior based on user
Technical field
The present invention relates to computer technology and software field, more particularly, to a kind of data browsing commodity behavior based on user The method of process, apparatus and system.
Background technology
With the development of ecommerce, generate in daily operation, the data related to user, commodity, production of accumulation is in Existing explosive growth, data structure also tends to polynary, and the quantity of information comprising in data gets more and more, and enterprise runs to digitization Increasingly pay close attention to.
The power of user browsing behavior autonomy, can behave as the power to demand for commodity for the present period.User's request Performance can potential guiding businessman choose commodity direction, in stocking of commodity stocks, quite big impact also can be produced to businessman. Access the behavior of the commodity page by collecting user, such that it is able to preferably see clearly the demand of user, find targeted customer, simultaneously Be conducive to formulation and the commodities physicals proficiency assessment of marketing strategy, help e-commerce venture to improve business innovation ability, improve Service operation level, lifts business efficiency.
However, being that other attribute datas such as the type by analyzing user's purchased item instruct business mostly in prior art The operation of family, does not specially collect user and browses the dispensing area data selecting during the commodity page, and utilize this data The method of assessment commodity SKU inventory turnover and reasonability etc., this is just not easy to realize being processed for user browse data, It is unfavorable for estimating the purchase expectation of user and the operational analysis carrying out other application scene using the stock level browsing commodity, Cause the waste of data resource.
Content of the invention
In view of this, the present invention is provided a kind of method of the data processing being browsed commodity behavior based on user, device and is System, can be that the relation between research user's request and commodity stocks provides data basis, facilitate operator to pass through to collecting knot The analysis of fruit and excavation, adjustment commodity stocks level in time.
For achieving the above object, according to an aspect of the invention, it is provided a kind of browse commodity behavior based on user The method of data processing.
A kind of method of data processing being browsed commodity behavior based on user of the present invention is included:Obtain user and browse commodity Dispensing area data, described dispensing area data includes:The information of browsed commodity, the dispensing region selecting and described join Send the commodity stocks state in region;Described dispensing area data is saved in data warehouse;According to business-subject to dispensing area Numeric field data is collected, and preserves summarized results.
Alternatively, obtain user and browse the dispensing area data of commodity and include:Obtain user by the way of orientation is buried a little Browse the dispensing area data of commodity.
Alternatively, methods described also includes:After acquisition user browses the dispensing area data of commodity, to described dispensing area Numeric field data is carried out, to reject interference data.
Alternatively, described dispensing area data is saved in data warehouse to include:Periodically by described dispensing area data It is drawn in data warehouse, sets up original mappings table using Hive instrument, and original mappings table is carried out point according to decimation periods Area, is then loaded into after the data conversion in original mappings table in object table.
Alternatively, according to business-subject to dispensing area data carry out collecting including:With the stock rate that browses commodity for referring to Mark, according to one or more of commodity SKU, branch company, home-delivery center, storehouse business-subject, is carried out to dispensing area data Collect, generate corresponding summary sheet.
For achieving the above object, in accordance with a further aspect of the present invention, there is provided a kind of commodity behavior is browsed based on user The device of data processing.
A kind of device of data processing browsing commodity behavior based on user of the present invention is it is characterised in that include:Obtain Module, browses the dispensing area data of commodity for obtaining user, and described dispensing area data includes:The letter of browsed commodity The commodity stocks state of breath, the dispensing region selecting and described dispensing region;Preserving module, for by described dispensing number of regions According to being saved in data warehouse;Summarizing module, for collecting to dispensing area data according to business-subject, and preserves and collects Result.
Alternatively, described acquisition module is additionally operable to:Obtain, by the way of orientation is buried a little, the dispensing area that user browses commodity Numeric field data.
Alternatively, described acquisition module is additionally operable to:After acquisition user browses the dispensing area data of commodity, join to described Area data is sent to be carried out, to reject interference data.
Alternatively, described preserving module is additionally operable to:Periodically described dispensing area data is drawn in data warehouse, utilizes Original mappings table set up by Hive instrument, and carries out subregion according to decimation periods to original mappings table, then by original mappings table Data conversion after be loaded in object table.
Alternatively, described summarizing module is additionally operable to:With browse commodity stock rate as index, according to commodity SKU, point public affairs One or more of department, home-delivery center, storehouse business-subject, collects to dispensing area data, generates and collect accordingly Table.
For achieving the above object, according to another aspect of the invention, there is provided a kind of commodity behavior is browsed based on user The system of data processing.
A kind of system of data processing browsing commodity behavior based on user of the present invention is it is characterised in that include:Storage Device and processor, wherein:Described memory store instruction;Described processor is configured to according to the following step of described instruction execution Suddenly:Obtain the dispensing area data that user browses commodity, described dispensing area data includes:The information of browsed commodity, selection Dispensing region and described dispensing region commodity stocks state;Described dispensing area data is saved in data warehouse; According to business-subject, dispensing area data is collected, and preserve summarized results.
Technology according to the present invention scheme, is carried out at data by the page dispensing area data being browsed commodity based on user Reason, such that it is able to lay the foundation for realizing data analysiss and excavation, is conducive to operator's acquisition commodities physicals rate promptly and accurately Level, adjusts management tacticss;By with Hadoop as platform, data processing being carried out as data model the build tool using Hive, Such that it is able to lift stability, the extensibility of data processing;By dispensing area data is carried out specific dimension by business demand Collecting of degree, such that it is able to comprehensively be assumed summarized results in time, is conducive to each application system to carry out data effectively Analysis and decision, such as to the buying of commodity stocks, allots, has enough to meet the need and make guidance etc..
Brief description
Accompanying drawing is used for more fully understanding the present invention, does not constitute inappropriate limitation of the present invention.Wherein:
Fig. 1 is the key step of the according to embodiments of the present invention method of data processing browsing commodity behavior based on user Schematic diagram;
Fig. 2 is the main modular of the according to embodiments of the present invention device of data processing browsing commodity behavior based on user Schematic diagram;
Fig. 3 is the major part of the according to embodiments of the present invention system of data processing browsing commodity behavior based on user Schematic diagram.
Specific embodiment
Below in conjunction with accompanying drawing, the one exemplary embodiment of the present invention is explained, various including the embodiment of the present invention Details is to help understanding it should they are thought only exemplary.Therefore, those of ordinary skill in the art it should be noted that Arrive, various changes and modifications can be made to the embodiments described herein, without departing from scope and spirit of the present invention.With Sample, for clarity and conciseness, eliminates the description to known function and structure in description below.
Fig. 1 is the key step of the according to embodiments of the present invention method of data processing browsing commodity behavior based on user Schematic diagram.
As shown in figure 1, the method for the data processing browsing commodity behavior based on user of the embodiment of the present invention mainly includes Following steps:
Step S11:Obtain the dispensing area data that user browses commodity, described dispensing area data includes:Browsed business The commodity stocks state of the information of product, the dispensing region selecting and described dispensing region.The purpose of this step is that crawl is used Family browses commodity page dispensing regional record, obtains dispensing area data.
In the embodiment of the present invention, can obtain, in the way of burying a little using orientation, the dispensing area data that user browses commodity, It is the commodity page in electric business website to be oriented bury a little.Using method as follows:The page burying a little belongs in business The main website of electric business website, and flow also will count in main website flow, then, this page needs to bury the JS code of main website.When with After family browses the commodity page and selects to be distributed to region, condition of merchandise is in stockit is available or out of stock, then obtain this user browses note Record, browses the commodity stocks state in province, city, county, area including record user.
Concrete operations can be:Count page dispensing region browses record, needs to add at the position of corresponding hole clstagid.I.e. according to domain name, the page loads JS code.Then in the page, clstag is added in corresponding region.When this When region has user to click on, this label of click steam automatic identification, the daily record of record set form.
In the embodiment of the present invention, after acquisition user browses the dispensing area data of commodity, to described dispensing area data It is carried out.After obtaining basic data, carry out data cleansing, to complete the pretreatment work such as rejecting abnormalities data.
Can be specifically that the dispensing area data of user is carried out, only retain the data record of validated user, The interference of exclusive PCR data.Browse record as reptile, the record in non-login user browses record and page fault is provided and delivered region Deng.Can be carried out by the SQL statement of Hive instrument in the embodiment of the present invention, interference data is excluded, for example that distribution is silent The data on flows of the address recognized filters, thus reaching the effect of shielding interference data.Data after cleaning is preserved, for example Can be preserved in the form of daily record to server local, daily browse record data to record.
After this step obtains dispensing area data, from the process of step S12.
Step S12:Described dispensing area data is saved in data warehouse.The purpose of this step is the number that will obtain According to being saved in data warehouse, in order to follow-up subregion to dispensing area data, collect and analyze and process.
In the embodiment of the present invention, dispensing area data is saved in data warehouse to include:Periodically (can be for example daily, Thus obtaining day page browsing amount PV, and then the stock rate score of day PV can be calculated, browsing business daily according to obtain The stock rate that the Inventory Performance of product calculates)) described dispensing area data is drawn in data warehouse, using Hive instrument Set up original mappings table, and according to decimation periods, subregion is carried out to original mappings table, then the data in original mappings table is turned It is loaded in object table after changing.
Specifically:First pass through scheduling unit, daily dispensing area data be drawn on Hadoop home server, Then set up original mappings table using Tool for Data Warehouse Hive, and dispensing area data is daily carried out subregion.Wherein, Hive It is built upon the Distributed Data Warehouse instrument on Hadoop, maps the data in the table of Hive, can be follow-up data Processed is prepared, and collects in order to carrying out subregion and later use MapReduce and carrying out business to data.
After completing data partition, the data model of the data warehouse according to ecommerce and business demand are write and are executed Hive script, thus be loaded into after the data conversion in original mappings table in Hive object table.
Step S13:According to business-subject, dispensing area data is collected, and preserve summarized results.
After loading data into Hive object table, according to business demand, the data in object table can be carried out collecting place Reason, to obtain the cohersive and integrated data under specific transactions theme, the PV being easy to commodity operation personnel according to cohersive and integrated data assessment commodity is existing Goods situation, thus reasonable arrangement stock, meets the purchasing demand of user.
For example can be collected with PV stock rate index with dimensions such as commodity SKU, branch company, home-delivery center, storehouses, Obtain corresponding summary sheet.Specifically, can be write by Hive SQL and collect SQL script, and script is submitted to MapReduce operation is carried out on Hadoop, the summarized results finally giving are inserted in summary sheet.
Additionally, in the embodiment of the present invention, summary sheet can also be further processed as applying according to data, services bore Table, and will apply table data-pushing in respective application system, in order to the analysis further of data and excavation.
The method of the according to embodiments of the present invention data processing browsing commodity behavior based on user can be seen that by base Carry out data processing in the page dispensing area data that user browses commodity, such that it is able to establish for realizing data analysiss and excavation Basis, is conducive to operator's acquisition commodities physicals rate level promptly and accurately, adjusts management tacticss;By being flat with Hadoop Platform, carries out data processing using Hive as data model the build tool, such that it is able to lift the stability of data processing, expansible Property;By dispensing area data is carried out collecting of specific dimension by business demand, such that it is able to summarized results are comprehensive in time Presented, be conducive to each application system to carry out data analysiss and decision-making effectively, such as to the buying of commodity stocks, allot, Guidance etc. is made in turnover.
Fig. 2 is the main modular of the according to embodiments of the present invention device of data processing browsing commodity behavior based on user Schematic diagram.
As shown in Fig. 2 a kind of device 20 of data processing browsing commodity behavior based on user of the embodiment of the present invention is main Including:Acquisition module 201, preserving module 202 and summarizing module 203, wherein:
Acquisition module 201 is used for obtaining the dispensing area data that user browses commodity, and described dispensing area data includes:Institute The commodity stocks state of the information, the dispensing region selecting and described dispensing region that browse commodity;Preserving module 202 is used for will Described dispensing area data is saved in data warehouse;Summarizing module 203 is used for according to business-subject, dispensing area data being entered Row collects, and preserves summarized results.
Wherein, acquisition module 201 can be also used for:Obtain, by the way of orientation is buried a little, the dispensing area that user browses commodity Numeric field data.
In addition, acquisition module 201 can be additionally used in:After acquisition user browses the dispensing area data of commodity, join to described Area data is sent to be carried out, to reject interference data.
Preserving module 202 can be additionally used in:Periodically described dispensing area data is drawn in data warehouse, using Hive work Tool sets up original mappings table, and carries out subregion according to decimation periods to original mappings table, then by the data in original mappings table It is loaded in object table after conversion.
Summarizing module 203 can be additionally used in:With browse commodity stock rate as index, according to commodity SKU, branch company, dispensing One or more of center, storehouse business-subject, collects to dispensing area data, generates corresponding summary sheet.
Fig. 3 is the major part of the according to embodiments of the present invention system of data processing browsing commodity behavior based on user Schematic diagram.
As shown in figure 3, a kind of system 30 of data processing browsing commodity behavior based on user of the embodiment of the present invention is main Including:Memorizer 301 and processor 302, wherein:Memorizer 301 store instruction;Processor 302 is configured to according to described Instruction execution following steps:Obtain the dispensing area data that user browses commodity, described dispensing area data includes:Browsed business The commodity stocks state of the information of product, the dispensing region selecting and described dispensing region;Described dispensing area data is preserved To in data warehouse;According to business-subject, dispensing area data is collected, and preserve summarized results.
From the above, it can be seen that being carried out at data by the page dispensing area data browsing commodity based on user Reason, such that it is able to lay the foundation for realizing data analysiss and excavation, is conducive to operator's acquisition commodities physicals rate promptly and accurately Level, adjusts management tacticss;By with Hadoop as platform, data processing being carried out as data model the build tool using Hive, Such that it is able to lift stability, the extensibility of data processing;By dispensing area data is carried out specific dimension by business demand Collecting of degree, such that it is able to comprehensively be assumed summarized results in time, is conducive to each application system to carry out data effectively Analysis and decision, such as to the buying of commodity stocks, allots, has enough to meet the need and make guidance etc..
Above-mentioned specific embodiment, does not constitute limiting the scope of the invention.Those skilled in the art should be bright White, depending on design requirement and other factors, various modifications, combination, sub-portfolio and replacement can occur.Any Modification, equivalent and improvement of being made within the spirit and principles in the present invention etc., should be included in the scope of the present invention Within.

Claims (11)

1. a kind of method of the data processing browsing commodity behavior based on user is it is characterised in that include:
Obtain the dispensing area data that user browses commodity, described dispensing area data includes:The information of browsed commodity, selection Dispensing region and described dispensing region commodity stocks state;
Described dispensing area data is saved in data warehouse;
According to business-subject, dispensing area data is collected, and preserve summarized results.
2. method according to claim 1 is it is characterised in that the dispensing area data that acquisition user browses commodity includes: Obtain, by the way of orientation is buried a little, the dispensing area data that user browses commodity.
3. method according to claim 1 is it is characterised in that methods described also includes:Obtain user and browse joining of commodity After sending area data, described dispensing area data is carried out, to reject interference data.
4. method according to claim 1 is it is characterised in that be saved in bag in data warehouse by described dispensing area data Include:Periodically described dispensing area data is drawn in data warehouse, sets up original mappings table using Hive instrument, and according to taking out Take the cycle to carry out subregion to original mappings table, be then loaded into after the data conversion in original mappings table in object table.
5. method according to claim 1 is it is characterised in that carry out collecting bag to dispensing area data according to business-subject Include:With browse commodity stock rate as index, according to one or more of commodity SKU, branch company, home-delivery center, storehouse industry Business theme, collects to dispensing area data, generates corresponding summary sheet.
6. a kind of device of the data processing browsing commodity behavior based on user is it is characterised in that include:
Acquisition module, browses the dispensing area data of commodity for obtaining user, and described dispensing area data includes:Browsed business The commodity stocks state of the information of product, the dispensing region selecting and described dispensing region;
Preserving module, for being saved in described dispensing area data in data warehouse;
Summarizing module, for collecting to dispensing area data according to business-subject, and preserves summarized results.
7. device according to claim 6 is it is characterised in that described acquisition module is additionally operable to:Side a little is buried using orientation Formula obtains the dispensing area data that user browses commodity.
8. device according to claim 6 is it is characterised in that described acquisition module is additionally operable to:Obtain user and browse commodity Dispensing area data after, to described dispensing area data be carried out, to reject interference data.
9. device according to claim 6 is it is characterised in that described preserving module is additionally operable to:Periodically by described dispensing area Numeric field data is drawn in data warehouse, sets up original mappings table using Hive instrument, and according to decimation periods to original mappings table Carry out subregion, be then loaded into after the data conversion in original mappings table in object table.
10. device according to claim 6 is it is characterised in that described summarizing module is additionally operable to:To browse the stock of commodity Rate is index, according to one or more of commodity SKU, branch company, home-delivery center, storehouse business-subject, to dispensing number of regions According to being collected, generate corresponding summary sheet.
A kind of 11. systems of the data processing browsing commodity behavior based on user are it is characterised in that include:Memorizer and process Device, wherein:
Described memory store instruction;
Described processor is configured to according to described instruction execution following steps:
Obtain the dispensing area data that user browses commodity, described dispensing area data includes:The information of browsed commodity, selection Dispensing region and described dispensing region commodity stocks state;
Described dispensing area data is saved in data warehouse;
According to business-subject, dispensing area data is collected, and preserve summarized results.
CN201610871931.8A 2016-09-30 2016-09-30 Browse method, the apparatus and system of the data processing of commodity behavior based on user Pending CN106485447A (en)

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CN107084712A (en) * 2017-04-21 2017-08-22 北京京东尚科信息技术有限公司 Data processing method and device and method for calibrating compass and device
CN107609747A (en) * 2017-08-18 2018-01-19 刘英学 Based on the drugstore chain operation system and method for predicting and subscribing pattern
CN109491730A (en) * 2017-09-08 2019-03-19 阿里巴巴集团控股有限公司 A kind of data display method, apparatus and system
CN109670748A (en) * 2018-12-13 2019-04-23 中国联合网络通信集团有限公司 Inventory resource management method, device and storage medium
CN110880084A (en) * 2018-09-06 2020-03-13 北京京东振世信息技术有限公司 Warehouse replenishment method and device
CN112199346A (en) * 2020-12-08 2021-01-08 北京每日优鲜电子商务有限公司 Article information storage method and device, electronic equipment and computer readable medium
CN113420099A (en) * 2021-07-06 2021-09-21 广州方硅信息技术有限公司 Buried point data access control method and device, computer equipment and storage medium

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Publication number Priority date Publication date Assignee Title
CN107084712A (en) * 2017-04-21 2017-08-22 北京京东尚科信息技术有限公司 Data processing method and device and method for calibrating compass and device
CN107084712B (en) * 2017-04-21 2019-11-29 北京京东尚科信息技术有限公司 Data processing method and device and method for calibrating compass and device
CN107609747A (en) * 2017-08-18 2018-01-19 刘英学 Based on the drugstore chain operation system and method for predicting and subscribing pattern
CN109491730A (en) * 2017-09-08 2019-03-19 阿里巴巴集团控股有限公司 A kind of data display method, apparatus and system
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CN109670748A (en) * 2018-12-13 2019-04-23 中国联合网络通信集团有限公司 Inventory resource management method, device and storage medium
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CN112199346B (en) * 2020-12-08 2021-03-23 北京每日优鲜电子商务有限公司 Article information storage method and device, electronic equipment and computer readable medium
CN113420099A (en) * 2021-07-06 2021-09-21 广州方硅信息技术有限公司 Buried point data access control method and device, computer equipment and storage medium
CN113420099B (en) * 2021-07-06 2022-11-04 广州方硅信息技术有限公司 Buried point data access control method and device, computer equipment and storage medium

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Application publication date: 20170308