CN106469191A - A kind of adaptive user portrait automotive engine system of Behavior-based control scene and method - Google Patents

A kind of adaptive user portrait automotive engine system of Behavior-based control scene and method Download PDF

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Publication number
CN106469191A
CN106469191A CN201610778143.4A CN201610778143A CN106469191A CN 106469191 A CN106469191 A CN 106469191A CN 201610778143 A CN201610778143 A CN 201610778143A CN 106469191 A CN106469191 A CN 106469191A
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priority
behavior
attribute
based control
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洑云龙
汤立伟
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/20Information retrieval; Database structures therefor; File system structures therefor of structured data, e.g. relational data
    • G06F16/24Querying
    • G06F16/245Query processing
    • G06F16/2458Special types of queries, e.g. statistical queries, fuzzy queries or distributed queries
    • G06F16/2465Query processing support for facilitating data mining operations in structured databases
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201Market modelling; Market analysis; Collecting market data

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Abstract

The invention discloses a kind of adaptive user portrait automotive engine system of Behavior-based control scene and method, the first level dividing system connecting including signal and dynamic labels digging system, the default threshold value judging whether label lost efficacy in described priority dividing system, the label for allowing priority be less than threshold value is in failure state;Described dynamic labels digging system extracts suspicious candidate attribute in real time according to adaptive algorithm, judges to decide whether to become available label by priority dividing system after judging.The present invention passes through priority dividing system given threshold, the label that priority is less than threshold value can be allowed to be in failure state it is ensured that optimum portrait model;Suspicious candidate attribute is extracted in real time by adaptive algorithm, judges to decide whether to become available label by priority dividing system, it is possible to resolve the problem of tag deactivation and static after judging.

Description

A kind of adaptive user portrait automotive engine system of Behavior-based control scene and method
Technical field
The present invention relates to big data field, the adaptive user portrait automotive engine system of more particularly, to a kind of Behavior-based control scene And method.
Background technology
After the Internet gradually steps into the big data epoch, bring a series of changing inevitably to enterprise and consumer behavior Become and reinvent.Maximum of which change is no more than, and all behaviors of consumer seem will be all " visualization " in face of enterprise. Further investigation with big data technology and application, how the absorbed point of enterprise is sought for accurate using big data if increasingly focusing on Pin service, and then deeply excavate potential commercial value.Then, the concept of " user's portrait " is also just arisen at the historic moment.
User draws a portrait (User Profile), and as the foundation of big data, it ideally takes out the information of a user Overall picture, for precisely, rapidly analyzing the important informations such as user behavior custom, consumption habit further, there is provided enough data Basis, has established the foundation stone in big data epoch.
User draws a portrait, and that is, user profile labeling is it is simply that enterprise passes through to collect and analysis consumer's society attribute, life are practised After the data of main information such as used, consuming behavior, the business overall picture Zuo Shi enterprise application ideally taking out a user is big The basic mode of data technique.User draws a portrait and provides enough Information bases for enterprise, and enterprise can be helped to be quickly found out essence The more extensive feedback information such as quasi- user group and user's request.
But traditional portrait automotive engine system ineffective treatment ratio is more serious, meaningless or label that meaning is very weak in actual scene Attribute is too many, and needs a large amount of handmarkings to set known label attribute it is impossible to according to unknown come dynamical min using scene Attribute.
Content of the invention
In order to overcome the deficiencies in the prior art, the present invention provides a kind of adaptive user portrait engine of Behavior-based control scene System and method, using adaptive algorithm, it is possible to resolve the problem of tag deactivation and static.
For this reason, first aspect present invention provides a kind of adaptive user portrait automotive engine system of Behavior-based control scene, bag Include first level dividing system and the dynamic labels digging system of signal connection, in described priority dividing system, default judgement label is The threshold value of no inefficacy, the label for allowing priority be less than threshold value is in failure state;Described dynamic labels digging system according to Adaptive algorithm extracts suspicious candidate attribute in real time, judges to decide whether to become available mark by priority dividing system after judging Sign.
Second aspect present invention provides a kind of adaptive user portrait method of Behavior-based control scene, comprises the steps:
S1, according to trade classification, obtain the tag attributes coming high priority in industry;
S2, adopting multiple data mining algorithms, obtaining and the degree of association of tag attributes being previously set, thus being sorted The weighted value crossed;
S3, setting threshold value, the too low tag attributes of the exclusion degree of association;
S4, suspicious candidate attribute is extracted in real time according to adaptive algorithm;
S5, obtain candidate attribute after, through determining whether of priority dividing system, finally decide whether to become available Tag attributes.
Preferably, described adaptive algorithm by counting, associate, clustering algorithm comprehensive Design forms.
Preferably, the data mining algorithm in described step S2 includes association and collaborative filtering.
Further, described step S4 includes:
S401, input User action log, the various actions of segmentation daily record, carry out classification process, by known label attribute After rejecting, retain Unknown Label attribute;
The compatible degree of difference, similarity and scene between S402, the characteristic vector of each Unknown Label attribute of calculating, according to Formula comprehensively draws a scoring to judge whether this attribute can become candidate's label.
Compared with prior art, the present invention passes through priority dividing system given threshold, and priority can be allowed to be less than threshold value Label be in failure state it is ensured that optimum portrait model;Suspicious candidate attribute is extracted in real time by adaptive algorithm, through sentencing Have no progeny and judge to decide whether to become available label by priority dividing system, it is possible to resolve the asking of tag deactivation and static Topic.
Brief description
Fig. 1 is the flow chart of the present invention.
Specific embodiment
Below in conjunction with the accompanying drawings embodiments of the invention are described in detail.
The present invention provides a kind of adaptive user portrait automotive engine system of Behavior-based control scene, the first level connecting including signal Dividing system and dynamic labels digging system, in described priority dividing system, the default threshold value judging whether label lost efficacy, uses It is in failure state in the label allowing priority be less than threshold value;Described dynamic labels digging system is taken out in real time according to adaptive algorithm Take suspicious candidate attribute, judge to decide whether to become available label by priority dividing system after judging.
Work process comprises the steps:
S1, according to trade classification, obtain the tag attributes coming high priority in industry;
S2, adopting multiple data mining algorithms, obtaining and the degree of association of tag attributes being previously set, thus being sorted The weighted value crossed;
S3, setting threshold value, the too low tag attributes of the exclusion degree of association;
S401, input User action log, the various actions of segmentation daily record, carry out classification process, by known label attribute After rejecting, retain Unknown Label attribute;
The compatible degree of difference, similarity and scene between S402, the characteristic vector of each Unknown Label attribute of calculating, according to Formula comprehensively draw a scoring come to judge whether this attribute can become that candidate's label extracts in real time according to adaptive algorithm can Doubtful candidate attribute;
S5, obtain candidate attribute after, through determining whether of priority dividing system, finally decide whether to become available Tag attributes.
Described adaptive algorithm is by counting, associate, clustering algorithm comprehensive Design forms.
Data mining algorithm in described step S2 includes association and collaborative filtering.
To sum up, the present invention passes through priority dividing system given threshold, and the label that priority is less than threshold value can be allowed to be in Failure state model it is ensured that optimum is drawn a portrait;Suspicious candidate attribute is extracted in real time by adaptive algorithm, by preferential after judging Level dividing system judges to decide whether to become available label, it is possible to resolve the problem of tag deactivation and static.
The above, the only present invention preferably specific embodiment, but protection scope of the present invention is not limited thereto, Any those familiar with the art the invention discloses technical scope in, technology according to the present invention scheme and its Inventive concept equivalent or change in addition, all should be included within the scope of the present invention.

Claims (5)

1. a kind of adaptive user of Behavior-based control scene draws a portrait automotive engine system it is characterised in that including the first level that signal connects Dividing system and dynamic labels digging system, in described priority dividing system, the default threshold value judging whether label lost efficacy, uses It is in failure state in the label allowing priority be less than threshold value;Described dynamic labels digging system is taken out in real time according to adaptive algorithm Take suspicious candidate attribute, judge to decide whether to become available label by priority dividing system after judging.
2. a kind of adaptive user portrait method of Behavior-based control scene is it is characterised in that comprise the steps:
S1, according to trade classification, obtain the tag attributes coming high priority in industry;
S2, adopting multiple data mining algorithms, obtaining and the degree of association of tag attributes being previously set, thus obtaining collated Weighted value;
S3, setting threshold value, the too low tag attributes of the exclusion degree of association;
S4, suspicious candidate attribute is extracted in real time according to adaptive algorithm;
S5, obtain candidate attribute after, through determining whether of priority dividing system, finally decide whether to become available label Attribute.
3. a kind of adaptive user portrait method of Behavior-based control scene according to claim 2 is it is characterised in that described Data mining algorithm in step S2 includes association and collaborative filtering.
4. a kind of adaptive user portrait method of Behavior-based control scene according to claim 2 is it is characterised in that described Adaptive algorithm is by counting, associate, clustering algorithm comprehensive Design forms.
5. a kind of adaptive user portrait method of Behavior-based control scene according to claim 2 is it is characterised in that described Step S4 includes:
S401, input User action log, the various actions of segmentation daily record, carry out classification process, known label attribute is rejected Afterwards, retain Unknown Label attribute;
The compatible degree of difference, similarity and scene between S402, the characteristic vector of each Unknown Label attribute of calculating, according to formula Comprehensively draw a scoring to judge whether this attribute can become candidate's label.
CN201610778143.4A 2016-08-31 2016-08-31 A kind of adaptive user portrait automotive engine system of Behavior-based control scene and method Pending CN106469191A (en)

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CN201610778143.4A CN106469191A (en) 2016-08-31 2016-08-31 A kind of adaptive user portrait automotive engine system of Behavior-based control scene and method

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Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN107908606A (en) * 2017-10-31 2018-04-13 上海壹账通金融科技有限公司 Method and system based on different aforementioned sources automatic report generation
CN109146539A (en) * 2018-06-28 2019-01-04 深圳市彬讯科技有限公司 The update method and device of user's portrait
CN109446215A (en) * 2018-10-31 2019-03-08 北京百分点信息科技有限公司 A kind of logical engine method of ID drawing real-time priority-based

Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN105608171A (en) * 2015-12-22 2016-05-25 青岛海贝易通信息技术有限公司 User portrait construction method
CN105741134A (en) * 2016-01-26 2016-07-06 北京百分点信息科技有限公司 Method and apparatus for applying cross-data-source marketing crowds to marketing

Patent Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN105608171A (en) * 2015-12-22 2016-05-25 青岛海贝易通信息技术有限公司 User portrait construction method
CN105741134A (en) * 2016-01-26 2016-07-06 北京百分点信息科技有限公司 Method and apparatus for applying cross-data-source marketing crowds to marketing

Cited By (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN107908606A (en) * 2017-10-31 2018-04-13 上海壹账通金融科技有限公司 Method and system based on different aforementioned sources automatic report generation
CN109146539A (en) * 2018-06-28 2019-01-04 深圳市彬讯科技有限公司 The update method and device of user's portrait
CN109446215A (en) * 2018-10-31 2019-03-08 北京百分点信息科技有限公司 A kind of logical engine method of ID drawing real-time priority-based
CN109446215B (en) * 2018-10-31 2022-04-12 北京百分点科技集团股份有限公司 Real-time ID pull-through engine method based on priority

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Application publication date: 20170301