CN106406797A - Banner display method and device and electronic equipment - Google Patents
Banner display method and device and electronic equipment Download PDFInfo
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- CN106406797A CN106406797A CN201610862965.0A CN201610862965A CN106406797A CN 106406797 A CN106406797 A CN 106406797A CN 201610862965 A CN201610862965 A CN 201610862965A CN 106406797 A CN106406797 A CN 106406797A
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- 238000000034 method Methods 0.000 title claims abstract description 36
- 238000004904 shortening Methods 0.000 claims description 25
- 238000004891 communication Methods 0.000 claims description 10
- 238000001514 detection method Methods 0.000 claims description 8
- 238000005516 engineering process Methods 0.000 abstract description 3
- 238000010586 diagram Methods 0.000 description 7
- 238000005096 rolling process Methods 0.000 description 2
- 230000001413 cellular effect Effects 0.000 description 1
- 230000003247 decreasing effect Effects 0.000 description 1
- 238000011982 device technology Methods 0.000 description 1
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
- G06F3/14—Digital output to display device ; Cooperation and interconnection of the display device with other functional units
- G06F3/1407—General aspects irrespective of display type, e.g. determination of decimal point position, display with fixed or driving decimal point, suppression of non-significant zeros
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- General Engineering & Computer Science (AREA)
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- User Interface Of Digital Computer (AREA)
Abstract
The invention discloses a banner display method and device and electronic equipment. The method comprises the following steps: receiving an operation on a target banner displayed on a screen in an nth round of screen cycle presentation, wherein the screen cycle presentation comprises a plurality of banners including the target banner; detecting the operation on the target banner displayed on the screen; and controlling the display time of the target banner according to the operation of the target banner displayed on the screen. The method can solve the problem of how to use the banner display technology in the prior art simply and conveniently.
Description
Technical Field
The present invention relates to electronic device technologies, and in particular, to a banner display method and apparatus, and an electronic device.
Background
The banner may be used to display advertising, news, messages, etc. content. Some current web portals are provided with views that can cycle through multiple banners to present various information that a user may wish to view preferentially. According to the current technology, the presentation time of each banner in the view is fixed, and if the information amount of a certain banner is too large, the user does not see all the content in the banner within the presentation time of the banner, and can only wait for the banner to be presented in the next cycle and then carefully watch the banner. On the contrary, even if the user finishes watching a certain banner, if the showing time of the banner is not finished yet, the user can only wait for the finishing of the showing time of the banner and watch the next banner, which brings great inconvenience to the user.
Disclosure of Invention
The embodiment of the invention discloses a banner display method, a banner display device and electronic equipment, which can solve the problem of how to use banner display technology in the prior art conveniently.
In a first aspect, a banner display method is provided, in an nth round of screen cycle display, receiving an operation on a target banner displayed on a screen, wherein the screen cycle display includes a plurality of banners including the target banner;
detecting the operation on the target banner displayed on the screen;
and controlling the display time of the target banner according to the operation of the target banner displayed on the screen.
With reference to the first aspect, in a first possible implementation manner of the first aspect, the operation of detecting the target banner displayed on the screen is specifically:
detecting whether the operation on the target banner displayed on the screen is a first operation or a second operation, wherein the first operation is used for indicating that a user watches the target banner, and the second operation is used for indicating that the user needs to carefully watch the target banner;
controlling the display time of the target banner displayed on the screen according to the operation of the target banner specifically comprises the following steps:
if the operation on the target banner displayed on the screen is a first operation, shortening the display time of the target banner; and if the operation on the target banner displayed on the screen is a second operation, increasing the display time of the target banner.
With reference to the first possible implementation manner of the first aspect, in a second possible implementation manner of the first aspect, the method further includes: and in the nth round of screen cycle display, after the second operation is finished, the display time of the target banner is shortened from the (n + 1) th round of screen cycle display.
With reference to the first possible implementation manner of the first aspect, in a third possible implementation manner of the first aspect, if the operation on the target banner displayed on the screen is the first operation, the shortening of the presentation time of the target banner specifically is:
and if the operation on the target banner displayed on the screen is the first operation, directly switching from the target banner to the next banner of the target banner, and shortening the display time of the target banner.
With reference to the first aspect, in a fourth possible implementation manner of the first aspect, the target banner is a picture or a video.
In a second aspect, there is also provided a banner display apparatus comprising: a receiving module, a detection module and a control module,
the receiving module is used for receiving operation on a target banner displayed on a screen in the nth round of screen circulation display, wherein the screen circulation display comprises a plurality of banners including the target banner;
the first detection module is used for detecting the operation on the target banner displayed on the screen;
the control module is used for controlling the display time of the target banner according to the operation of the target banner displayed on the screen.
With reference to the second aspect, in a first possible implementation manner of the second aspect, the control module further includes a shortening unit and an increasing unit,
the detection module is specifically configured to detect whether the operation on the target banner displayed on the screen is a first operation or a second operation, where the first operation is used to indicate that the user has watched the target banner, and the second operation is used to indicate that the user needs to watch the target banner carefully;
the shortening unit is used for shortening the display time of the target banner when the operation on the target banner displayed on the screen is a first operation;
the increasing unit is used for increasing the display time of the target banner when the operation on the target banner displayed on the screen is a second operation.
With reference to the first possible implementation manner of the second aspect, in a second possible implementation manner of the second aspect, the shortening unit is further configured to shorten the presentation time of the target banner after the n +1 th round of screen cycle presentation after the second operation is finished.
With reference to the first possible implementation manner of the second aspect, in a third possible implementation manner of the second aspect, the shortening unit is specifically configured to, when the operation on the target banner displayed on the screen is the first operation, directly switch from the target banner to a banner next to the target banner, and shorten the presentation time of the target banner.
With reference to the second aspect, in a fourth possible implementation manner of the second aspect, the target banner is a picture or a video.
In a third aspect, an electronic device is provided, which includes: a processor, a memory, a communication interface, and a bus; the processor, the memory and the communication interface are connected through the bus and complete mutual communication; the memory stores executable program code; the processor runs a program corresponding to the executable program code by reading the executable program code stored in the memory, so as to execute a banner display method; wherein the method is the method of any one of the first aspect.
In a fourth aspect, the present invention provides a computer-readable storage medium storing program code executed by a computing device for topic recommendation. The program code comprises instructions for performing the method of any of the first aspects.
In a fifth aspect, the present invention provides an application program comprising program code for implementing a banner presentation method, the program code comprising instructions for performing the method of any one of the first aspects.
By the embodiment of the invention, the display time of the target banner can be controlled according to the operation of the user on the target banner displayed on the screen and the operation of the user on the target banner displayed on the screen, so that the display of the target banner is set according to the requirement of the user, and the user can use the target banner conveniently.
Drawings
In order to more clearly illustrate the technical solutions in the embodiments of the present invention, the drawings needed to be used in the embodiments will be briefly described below, and it is obvious that the drawings in the following description are some embodiments of the present invention, and it is obvious for those skilled in the art that other drawings can be obtained according to these drawings without creative efforts.
FIG. 1 is a flow chart of a banner display method according to an embodiment of the present invention;
FIG. 2 is a schematic diagram illustrating alternate display of banners in a banner display method according to an embodiment of the present invention;
FIG. 3 is a flow chart of another banner display method according to an embodiment of the present invention;
FIG. 4 is a schematic structural diagram of a banner display apparatus according to an embodiment of the present invention;
FIG. 5 is a schematic structural diagram of another banner display apparatus according to an embodiment of the present invention;
fig. 6 is a schematic structural diagram of an electronic device according to an embodiment of the present invention.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are some, not all, embodiments of the present invention. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
Referring to fig. 1, fig. 1 is a flowchart of a banner display method according to an embodiment of the present invention. The banner display method of the present embodiment includes:
110: in the nth round of screen rotation presentation, an operation on a target banner displayed on a screen is received.
In an embodiment of the invention, the screen cycles through multiple banners including the target banner. Assume that the screen cycles through banner a, banner b, banner c, and banner d. The first display from banner a to banner d is called the first round of display, the second display from banner a to banner d is called the second round of display, and so on, and the nth display from banner a to banner d is called the nth round of display. Specifically, as shown in fig. 2, in one round of exhibition, the banner a is displayed on the screen according to the exhibition time of the banner a, the banner b is displayed according to the exhibition time of the banner b after the banner a disappears, the banner c is displayed according to the exhibition time of the banner c after the banner b disappears, the banner d is displayed according to the exhibition time of the banner d after the banner c disappears, and the banner a and … are displayed repeatedly according to the exhibition time of the banner a after the banner d disappears. Wherein, the banner may be a combination of at least one or more of a picture and a video, and the presentation time is a period of time from the banner appearing on the screen to disappearing from the screen. It is understood that the display times of the banners a, b, c and d may be set to be the same time, or the display times of the banners a, b, c and d may be set separately.
In addition, the screen can display the banners a, b, c and d in a head-to-tail circular rolling mode according to the sequence of the banners a, b, c and d.
Assuming that the target banner is banner c, if the user operates banner c while the banner c is being presented on the screen, the user receives an operation on the target banner displayed on the screen.
120: an operation on a target banner displayed on a screen is detected. Among them, the operation on the target banner displayed on the screen may be a slide operation, a click operation, a double-click operation, or the like.
130: and controlling the display time of the target banner according to the operation of the target banner displayed on the screen.
In the embodiment of the invention, if the user already watches the target banner and is not interested in the target banner, the display time of the target banner can be shortened to save the time of the user, and if the user is interested in the target banner and needs to watch the target banner carefully, the display time of the target banner can be increased to facilitate the user to watch the target banner carefully. When the user operates the target banner displayed on the screen differently, the display time of the target banner may be increased or decreased according to the user operation.
Referring to fig. 3, fig. 3 is a flowchart of another banner display method according to an embodiment of the present invention. The banner display method of the present embodiment includes:
210: an operation on a target banner displayed on a screen is received.
In an embodiment of the invention, the screen cycles through multiple banners including the target banner. Assume that the screen cycles through banner a, banner b, banner c, and banner d. The first display from banner a to banner d is called the first round of display, the second display from banner a to banner d is called the second round of display, and so on, and the nth display from banner a to banner d is called the nth round of display. Specifically, as shown in fig. 2, in one round of exhibition, the banner a is displayed on the screen according to the exhibition time of the banner a, the banner b is displayed according to the exhibition time of the banner b after the banner a disappears, the banner c is displayed according to the exhibition time of the banner c after the banner b disappears, the banner d is displayed according to the exhibition time of the banner d after the banner c disappears, and the banner a and … are displayed repeatedly according to the exhibition time of the banner a after the banner d disappears. Assuming that the target banner is banner c, when the banner c is displayed on the screen, if the user operates the banner c, the user's operation on the target banner displayed on the screen is received. Wherein, the banner may be a combination of at least one or more of a picture and a video, and the presentation time is a period of time from the banner appearing on the screen to disappearing from the screen.
It is understood that the display times of the banners a, b, c and d may be set to the same time, or the display times of the banners a, b, c and d may be set to different times respectively.
In addition, the screen can display the banners a, b, c and d in a head-to-tail circular rolling mode according to the sequence of the banners a, b, c and d.
220: it is determined whether the operation on the target banner displayed on the screen is a first operation or a second operation.
In the embodiment of the invention, the electronic equipment judges whether the operation on the target banner displayed on the screen is the first operation or the second operation according to the received operation on the target banner displayed on the screen. Wherein the first operation is different from the second operation, and the first operation is used for indicating that the user watches the target banner. The second operation is to indicate that the user needs to carefully watch the target banner. The first operation may be a slide operation, a click operation, a double click operation, or the like. The second operation is a long press operation. If the operation on the target banner displayed on the screen is the first operation, it may be determined that the user has viewed the target banner, proceed to step 230; if the operation on the target banner displayed on the screen is the second operation, it may be determined that the user needs to carefully view the target banner, and the process proceeds to step 240.
230: directly switching from a target banner to a banner next to the target banner, and shortening the display time of the target banner.
Since it is determined that the user has viewed the target banner and is not interested in the target banner, the display time of the target banner can be shortened by directly switching from the target banner being displayed to the next banner of the target banner, so as to save the time of the user. It will be appreciated that the first display from banner a to banner d is referred to as a first round of display and the second display from banner a to banner d is referred to as a second round of display, …. The electronic device can shorten the display time of the target banner in the current round of circular display of the target banner operated by the user, so that the display time of the target banner is shortened from the current round of display. Or, in the current round of circulation display, the display time of the target banner is unchanged, and the display time of the target banner is shortened from the next round of circulation display.
240: the presentation time of the target banner is increased.
Since it is determined that the user needs to carefully view the target banner, the presentation time of the target banner may be increased so that the user may more carefully view the target banner. It will be appreciated that the presentation time of the target banner may be increased during the present round of the loop presentation.
250: and shortening the display time of the target banner from the (n + 1) th round of screen cycle display.
The method is used for the user to watch the target banner, and the user is not interested in the target banner, so that the display time of the target banner can be shortened from the next round of display to save the time of the user, and under the condition of limit, the display time of the target banner can be shortened to zero, namely, from the next round of display, when the target banner is met, the target banner is directly switched to the next banner of the target banner.
While the method of the embodiments of the present invention has been described in detail, in order to better implement the above-described aspects of the embodiments of the present invention, the following also provides the related apparatus for implementing the aspects.
Referring to fig. 4, fig. 4 is a schematic structural diagram of a banner display apparatus according to an embodiment of the present invention. The banner display apparatus of the present embodiment includes: a receiving module 41, a detection judging module 42 and a control module 43.
The receiving module 41 is configured to receive an operation on a target banner displayed on a screen in an nth round of screen cycle display, where the screen cycle display includes multiple banners including the target banner;
the detection and judgment module 42 is used for detecting the operation on the target banner displayed on the screen;
the control module 43 is configured to control the presentation time of the target banner displayed on the screen according to an operation on the target banner.
The banner display apparatus 40 according to the embodiment of the present invention can implement the banner display method shown in fig. 1, and please refer to fig. 1 and related embodiments specifically, which will not be repeated herein.
Referring to fig. 5, fig. 5 is a schematic structural diagram of another banner display apparatus according to an embodiment of the present invention. The banner display apparatus 50 of the present embodiment is further optimized for the banner display apparatus shown in fig. 4, and the banner display apparatus 50 of the present embodiment is different from the banner display apparatus 40 shown in fig. 4 in that the control module 43 further includes a shortening unit 431 and an increasing unit 432,
the detecting module 43 is specifically configured to detect whether the operation on the target banner displayed on the screen is a first operation or a second operation, where the first operation is used to indicate that the user has viewed the target banner, and the second operation is used to indicate that the user needs to carefully view the target banner;
the shortening unit 431 is configured to shorten a presentation time of the target banner when the operation on the target banner displayed on the screen is a first operation;
the increasing unit 432 is configured to increase the presentation time of the target banner when the operation on the target banner displayed on the screen is the second operation.
Optionally, the shortening unit 431 is further configured to shorten the display time of the target banner from the (n + 1) th round of screen cycle display after the second operation is finished in the nth round of screen cycle display.
Optionally, the shortening unit 431 is specifically configured to, when the operation on the target banner displayed on the screen is the first operation, directly switch from the target banner to a banner next to the target banner, and shorten the display time of the target banner.
Optionally, the target banner is a picture or a video.
The banner display apparatus 50 according to the embodiment of the present invention can implement the banner display method shown in fig. 3, and please refer to fig. 3 and related embodiments specifically, which will not be repeated herein.
Referring to fig. 6, fig. 6 is a schematic structural diagram of an electronic device according to an embodiment of the disclosure. The website of the embodiment includes: at least one processor 601, a communication interface 602, a user interface 603 and a memory 604, wherein the processor 601, the communication interface 602, the user interface 603 and the memory 604 can be connected by a bus or other means, and the embodiment of the present invention is exemplified by being connected by the bus 605. Wherein,
processor 601 may be a general-purpose processor, such as a Central Processing Unit (CPU).
The communication interface 602 may be a wired interface (e.g., an ethernet interface) or a wireless interface (e.g., a cellular network interface or using a wireless local area network interface) for communicating with other electronic devices or websites. In the embodiment of the present invention, the communication interface 602 is specifically configured to recommend the target recommendation object to a user of the electronic device.
The user interface 603 may specifically be a touch panel, including a touch screen and a touch screen, for detecting an operation instruction on the touch panel, and the user interface 603 may also be a physical button or a mouse. The user interface 603 may also be a display screen for outputting, displaying images or data.
Memory 604 may include Volatile Memory (Volatile Memory), such as Random Access Memory (RAM); the Memory may also include a Non-volatile Memory (Non-volatile Memory), such as a Read-Only Memory (ROM), a Flash Memory (Flash Memory), a Hard Disk (Hard Disk Drive, HDD), or a Solid-State Drive (SSD); the memory 604 may also comprise a combination of the above types of memory. The memory 604 is used for storing a set of program codes, and the processor 601 is used for calling the program codes stored in the memory 604 and executing the following operations:
receiving an operation on a target banner displayed on a screen in an nth round of screen cycle presentation, wherein the screen cycle presentation includes a plurality of banners including the target banner;
detecting the operation on the target banner displayed on the screen;
and controlling the display time of the target banner according to the operation of the target banner displayed on the screen.
Optionally, the operation of detecting the target banner displayed on the screen specifically includes:
detecting whether the operation on the target banner displayed on the screen is a first operation or a second operation, wherein the first operation is used for indicating that a user watches the target banner, and the second operation is used for indicating that the user needs to carefully watch the target banner;
controlling the display time of the target banner displayed on the screen according to the operation of the target banner specifically comprises the following steps:
if the operation on the target banner displayed on the screen is a first operation, shortening the display time of the target banner; and if the operation on the target banner displayed on the screen is a second operation, increasing the display time of the target banner.
Optionally, the method further comprises: and in the nth round of screen cycle display, after the second operation is finished, the display time of the target banner is shortened from the (n + 1) th round of screen cycle display.
Optionally, if the operation on the target banner displayed on the screen is a first operation, then shortening the presentation time of the target banner specifically is:
and if the operation on the target banner displayed on the screen is the first operation, directly switching from the target banner to the next banner of the target banner, and shortening the display time of the target banner.
Optionally, the target banner is a picture or a video.
By the embodiment of the invention, the display time of the target banner can be controlled according to the operation of the user on the target banner displayed on the screen and the operation of the user on the target banner displayed on the screen, so that the display of the target banner is set according to the requirement of the user, and the user can use the target banner conveniently.
It will be understood by those skilled in the art that all or part of the steps in the methods of the embodiments described above may be implemented by instructions associated with a program, which may be stored in a computer-readable storage medium, where the storage medium includes Read-Only Memory (ROM), Random Access Memory (RAM), Programmable Read-Only Memory (PROM), Erasable Programmable Read-Only Memory (EPROM), One-time Programmable Read-Only Memory (OTPROM), Electrically Erasable Programmable Read-Only Memory (EEPROM), compact disc-Read-Only Memory (CD-ROM), or other Memory, magnetic disk, magnetic tape, or magnetic tape, Or any other medium which can be used to carry or store data and which can be read by a computer.
The foregoing detailed description of the embodiments of the present invention has been presented for purposes of illustration and description, and is intended to be exhaustive or to limit the invention to the precise forms disclosed; meanwhile, for a person skilled in the art, according to the idea of the present invention, there may be variations in the specific embodiments and the application scope, and in summary, the content of the present specification should not be construed as a limitation to the present invention.
Claims (10)
1. A banner display method is characterized in that,
receiving an operation on a target banner displayed on a screen in an nth round of screen cycle presentation, wherein the screen cycle presentation includes a plurality of banners including the target banner;
detecting the operation on the target banner displayed on the screen;
and controlling the display time of the target banner according to the operation of the target banner displayed on the screen.
2. The method according to claim 1, wherein the detecting of the target banner displayed on the screen is specifically:
detecting whether the operation on the target banner displayed on the screen is a first operation or a second operation, wherein the first operation is used for indicating that a user watches the target banner, and the second operation is used for indicating that the user needs to carefully watch the target banner;
controlling the display time of the target banner displayed on the screen according to the operation of the target banner specifically comprises the following steps:
if the operation on the target banner displayed on the screen is a first operation, shortening the display time of the target banner; and if the operation on the target banner displayed on the screen is a second operation, increasing the display time of the target banner.
3. The method of claim 2, further comprising: and in the nth round of screen cycle display, after the second operation is finished, the display time of the target banner is shortened from the (n + 1) th round of screen cycle display.
4. The method according to claim 2, wherein if the operation on the target banner displayed on the screen is a first operation, the shortening of the presentation time of the target banner is specifically:
and if the operation on the target banner displayed on the screen is the first operation, directly switching from the target banner to the next banner of the target banner, and shortening the display time of the target banner.
5. The method of claim 1, wherein the target banner is a picture or video.
6. A banner display apparatus, comprising: a receiving module, a detection module and a control module,
the receiving module is used for receiving operation on a target banner displayed on a screen in the nth round of screen circulation display, wherein the screen circulation display comprises a plurality of banners including the target banner;
the first detection module is used for detecting the operation on the target banner displayed on the screen;
the control module is used for controlling the display time of the target banner according to the operation of the target banner displayed on the screen.
7. The apparatus of claim 6, wherein the control module further comprises a shortening unit and an increasing unit,
the detection module is specifically configured to detect whether the operation on the target banner displayed on the screen is a first operation or a second operation, where the first operation is used to indicate that the user has watched the target banner, and the second operation is used to indicate that the user needs to watch the target banner carefully;
the shortening unit is used for shortening the display time of the target banner when the operation on the target banner displayed on the screen is a first operation;
the increasing unit is used for increasing the display time of the target banner when the operation on the target banner displayed on the screen is a second operation.
8. The apparatus according to claim 7, wherein the shortening unit is further configured to shorten the presentation time of the target banner from the n +1 th round of screen cycle presentation after the second operation is finished in the nth round of screen cycle presentation.
9. The apparatus according to claim 6, wherein the shortening unit is specifically configured to switch directly from the target banner to a banner next to the target banner when the operation on the target banner displayed on the screen is the first operation, and shorten a presentation time of the target banner.
10. An electronic device, comprising: a processor, a memory, a communication interface, and a bus; the processor, the memory and the communication interface are connected through the bus and complete mutual communication; the memory stores executable program code; the processor runs a program corresponding to the executable program code by reading the executable program code stored in the memory, so as to execute a banner display method; wherein the method is as claimed in any one of claims 1 to 5.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
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| CN201610862965.0A CN106406797A (en) | 2016-09-28 | 2016-09-28 | Banner display method and device and electronic equipment |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610862965.0A CN106406797A (en) | 2016-09-28 | 2016-09-28 | Banner display method and device and electronic equipment |
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| CN106406797A true CN106406797A (en) | 2017-02-15 |
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| Application Number | Title | Priority Date | Filing Date |
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| CN201610862965.0A Pending CN106406797A (en) | 2016-09-28 | 2016-09-28 | Banner display method and device and electronic equipment |
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| CN109345286A (en) * | 2018-09-06 | 2019-02-15 | 武汉斗鱼网络科技有限公司 | A kind of method and terminal of the optimization of subregion customized module |
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