CN106372972A - Zero-cost two-dimensional code marketing goods and marking method - Google Patents
Zero-cost two-dimensional code marketing goods and marking method Download PDFInfo
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- CN106372972A CN106372972A CN201610830133.0A CN201610830133A CN106372972A CN 106372972 A CN106372972 A CN 106372972A CN 201610830133 A CN201610830133 A CN 201610830133A CN 106372972 A CN106372972 A CN 106372972A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
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- B—PERFORMING OPERATIONS; TRANSPORTING
- B65—CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
- B65D—CONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
- B65D25/00—Details of other kinds or types of rigid or semi-rigid containers
- B65D25/34—Coverings or external coatings
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06K—GRAPHICAL DATA READING; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
- G06K19/00—Record carriers for use with machines and with at least a part designed to carry digital markings
- G06K19/06—Record carriers for use with machines and with at least a part designed to carry digital markings characterised by the kind of the digital marking, e.g. shape, nature, code
- G06K19/06009—Record carriers for use with machines and with at least a part designed to carry digital markings characterised by the kind of the digital marking, e.g. shape, nature, code with optically detectable marking
- G06K19/06037—Record carriers for use with machines and with at least a part designed to carry digital markings characterised by the kind of the digital marking, e.g. shape, nature, code with optically detectable marking multi-dimensional coding
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Abstract
The invention provides zero-cost two-dimensional code marketing goods and a marking method. Two-dimensional codes are arranged at folding positions of goods packages, the two-dimensional codes are bent and deformed, and thus consumers cannot read information content of the two-dimensional codes through scanning by use of existing intelligent mobile phones. After the goods are sold, the consumers destroy the packages, flatten the folding positions, recover the two-dimensional codes and then perform scanning reading. The production process is simple, and the production cost is almost zero. The goods and the method solve the technical problems of "incapability of damaging the goods the moment when the packages are open and incapability of stopping sealing of rewards credits" in the prior art.
Description
Technical field
The invention belongs to commodity packaging technical field, particularly to a kind of setting prize code or integration code or promotion code
(Quick Response Code) marketing package goods and its marketing method.
Background technology
Chinese utility model (cn204010023u) discloses a kind of " Anti-forging device for bottle top of setting two-dimension code label ", it
It is that " a kind of Anti-forging device for bottle top of setting two-dimension code label, the Anti-forging device for bottle top of described setting two-dimension code label includes: paster
Formula two-dimension code label, is provided with the front with Quick Response Code and the relative back side, and described SMD two-dimension code label is opaque；Bottle
Lid, is provided with caping and lid, and described caping has external front and the relative back side, and the back side of described caping and lid are thought even
Connect；Wherein, the front of described SMD two-dimension code label and the front phase of described caping are fixed, and described caping is configured to transparent
Material ".So-and-so implements this utility model patent scheme by flood icing board bottled mineral water, and it is viscous on translucent blueness bottle cap top
Paste one piece of Quick Response Code adhesive sticker special tags, aluminize pet film for opaque laser in the front of Quick Response Code, from bottle cap front no
Method sees Quick Response Code.Consumer buys after mineral water so that it may twist-off closure, from bottle cap back scan Quick Response Code, thus obtaining
Integration or prize.This design needs specially to design and produce shelter, therefore produces and application cost is very high.
Chinese patent (cn205034521u) discloses " a kind of Quick Response Code interference packaging product ", including product package material with
And suction pipe and suction pipe packaging film, between product package material and suction pipe, print is provided with the Quick Response Code layer of ink possessing uniqueness or print
It is provided with the marketing number character layer of ink possessing uniqueness；Quick Response Code is blocked secrecy or digital character of marketing by described suction pipe
Block secrecy.Consumer only devastatingly takes off suction pipe after point of purchase, just can carry out barcode scanning.Have been found that in practice, some are not
Honest shop and consumer, usually illegally take off suction pipe, first pirate is swept after Quick Response Code obtains prize and is stained with suction pipe again, and later
Buyer be but difficult to find that its suction pipe had been switched on.In other words, although this design does not need specially to design and produce shelter,
But it cannot accomplish that opening i.e. damage falsely claims as one's own integration it is impossible to stop.
Chinese patent (cn203268562u) discloses a kind of " pat and see Quick Response Code Tetra Pak ", and it is on Tetra Pak box body
It is provided with network address Quick Response Code printing layer of ink；Between Tetra Pak box body and folding corner, it is concealed with security information printing layer of ink；Secrecy
Print information layer of ink avoids glue spots.Fold corner instead of existing scrape silver inks covering layer, eliminate secondary printing, be printed as
Originally it is greatly reduced.Have been found that in practice, some dishonest shops and consumer, usually illegally scratch open foldable corner, first pirate
Sweep after Quick Response Code obtains prize and restore (because folding corner with box body is conjoined structure) again, and buyer later is difficult to send out
Existing its folds corner and had been switched on.In other words, although this design does not need specially to design and produce shelter, it is still no
Method accomplishes that opening i.e. damage falsely claims as one's own integration it is impossible to stop.
Chinese patent (cn101615258a) discloses a kind of " two-dimensional code anti-counterfeiting label and its formation side that part covers
Method ", it includes bottom and its Quick Response Code, removable surface coating, and the regional area of Quick Response Code is capped, and cover layer does not have
Before being removed, Quick Response Code can not read.
Sum it up, the various methods of existing utilization Quick Response Code marketing, it is all completely the method that Quick Response Code is blocked secrecy,
After consumer only has and buys commodity, just have the right to take apart packaging (destroying packing material) and remove shelter, barcode scanning could go to obtain and amass
Grade award.Quick Response Code is carried out blocking this operation of secrecy, to causing huge trouble.Especially automatization
The packing material that degree is high, speed of production is high, usage amount is huge produces, and the production of such as Tetra Pak, the production of medicine box cigarette case increase
This operation, its scrap build puts into big, complex process, high cost.
Content of the invention
An object of the present invention: provide a kind of zero cost Quick Response Code marketing commodities, that is, innovation one kind does not block Quick Response Code
Marketing packing technique scheme, with simplify production technology, reduce manufacturing cost.
The second object of the present invention: provide a kind of zero cost Quick Response Code marketing method, that is, innovation one kind does not block Quick Response Code
Marketing packing technique scheme, with simplify production technology, reduce manufacturing cost.
A kind of technical scheme of present invention zero cost Quick Response Code marketing commodities is as follows.
A kind of present invention zero cost Quick Response Code marketing commodities, including the Quick Response Code (2) being printed on commodity package (1),
It is characterized in that following features a or feature b:
Feature a
1. described Quick Response Code (2) is arranged on the bending part (3) of commodity package (1)；
2. described Quick Response Code (2) is bent over being deformed into deformation Quick Response Code (2 '), its bending deformation extent, with the existing intelligence of consumer
Mobile phone scanning can not distinguish the information content of Quick Response Code (2) for deforming established standardses；This technological innovation, separately wards off strange footpath, gram
Take the existing manufacture difficult problem blocking planar bar code technology；
3. after commodity are sold, consumer destroy packaging, bending part (3) is flattened (if conversely, pre-sales bending part is flattened, inevitable
Damage packaging, lead to commodity cannot sell), so that deformation Quick Response Code (2 ') is resiled planar code (2)；
4. scanned the Quick Response Code (2) after resiling, distinguished out its information content with existing smart mobile phone；
Feature b
Described Quick Response Code (2) is arranged in the plane of commodity package (1)；
Described (in plane) Quick Response Code (2) are printed by inverse warping and (are carried out inverse warping design in advance and then printed
Brush) it is inverse metamorphism Quick Response Code (2), its deformation extent, can not scan the letter of Quick Response Code (2) with existing smart mobile phone with consumer
Breath content is defined；Described inverse metamorphism Quick Response Code (2) looks like undeformed Quick Response Code (2) from dead ahead after being bent over, and launches
From the point of view of paving, but be inverse metamorphism Quick Response Code (2), recognition cannot be scanned；
After commodity are sold, consumer destroys packaging, by inverse metamorphism Quick Response Code (2) bending in plane (for example to folding up shape
Become vertical), be allowed to resile；
Scanned the Quick Response Code (2) after resiling, distinguished out its information content with existing smart mobile phone.
Existing Quick Response Code (2) is two-dimension plane structure, and the widely used existing smart mobile phone scanning software of consumer is (for example
Wechat is swept and is swept), it is the recognition software developed according to two-dimension plane structure Quick Response Code (2)；Quick Response Code (2) just becomes after being bent over
Become three-D space structure, do not met the technical standard of existing Quick Response Code (2), existing recognition software necessarily cannot scan recognition.
After commodity are sold, consumer has the right to take packaging apart, flattens bending part (3), makes deformation Quick Response Code (2 ') be restored to two dimensional surface
The Quick Response Code (2) of structure.
Zero cost Quick Response Code marketing commodities of the present invention, its feature at least includes one of following (multinomial combination is more preferable):
It is appreciated that 1. the bending part (3) of described commodity package (1) is crossing of multiple (i.e. 2 and more than 2) plane
Place or the intersection for foldable plane or the intersection for many folding faces or be curved surface.Curved surface described here includes cambered surface, post
Face, r angle curved surface of concave surface, convex surface and bending part (3) etc..
It is appreciated that 2. bending angle ∠ β≤150 ° or 120 ° or 90 ° or 60 ° or 30 °, research display, described bending angle
Degree ∠ β≤90 ° are best.
It is appreciated that 1.3 times or 1.7 times of 3. width >=commodity package (1) subsequent corrosion of described Quick Response Code (2).
In other words, when the width of Quick Response Code (2) is very wide and is wider than 1.3 times or 1.7 times of cylinder commodity package (1) radius, two dimension
What code (2) just deformed can sweep out.So, deformation extent on cylinder for the Quick Response Code (2) is so that it may ensure that consumer uses
Existing smart mobile phone scanning can not distinguish the information content of Quick Response Code (2).
It is appreciated that described Quick Response Code (2) is compressed by 8-41% or 25-41% in the size of wrap direction (7)；Change speech
It, described Quick Response Code (2) 8-41% or 25-41% narrower than normal size.So, after described Quick Response Code (2) is bent over, its
Deformation extent will increase further, is just more easy to ensure that consumer's existing smart mobile phone scanning can not distinguish Quick Response Code (2)
Information content, this design is very crucial, especially bending angle ∠ β=90 ° when, be highly desirable to using this design.
It is appreciated that 4. described commodity package (1) is Tetra Pak, Quick Response Code (2) is arranged on Tetra Pak 2 and vertically puts down
Drift angle (6) position that the intersection in face or 3 vertical planes cross.
It is appreciated that 5. described commodity package (1) is hard box or the soft box for built-in solid shape commodity, its bending part
(3) for the intersection of vertical plane on box.
It is appreciated that 6. the bending part (3) of described commodity package (1), Quick Response Code (2) around, are cut with and easily tear a little
Broken string (4).
It is appreciated that 7. described commodity package (1) is box (such as medicine box cigarette case etc.), Quick Response Code (2) is arranged at box
Bending part (3) on double tongue head (5).
It is appreciated that the 8. corresponding commercial promotions Infostorage Record of described Quick Response Code (2) computer on the internet
In inventive system data base.
It is appreciated that serious forgiveness≤7% or 15% of 9. described Quick Response Code (2)；Or, described inverse metamorphism Quick Response Code (2 ")
Projection for Quick Response Code (2) bending part (3) on commodity package (1)；So, due to the fault-tolerant grade of Quick Response Code (2)
Very low, therefore, even if its bending deformation extent is less, consumer is with existing smart mobile phone, the letter that also can not scan Quick Response Code (2)
Breath content, thus be conducive to the application of the present invention.
It is appreciated that 10. described Quick Response Code (2) is arranged at the upper bending part near drift angle (6) position of commodity package (1)
(3).Preferably: described Quick Response Code (2) is arranged at the bending part (3) on commodity package (1) apart from drift angle (6) 0-12mm.
A kind of technical scheme of present invention zero cost Quick Response Code marketing method is as follows.
A kind of present invention zero cost Quick Response Code marketing method, above prints Quick Response Code (2) including in commodity package (1), its
It is characterised by comprising the following steps a or step b:
Step a
1. described Quick Response Code (2) is arranged the bending part (3) of commodity package (1)；
2. described Quick Response Code (2) bending is deformed into deformation Quick Response Code (2 '), its bending deformation extent, with the existing intelligence of consumer
The information content that energy mobile phone scanning can not distinguish Quick Response Code (2) is defined；
3., after commodity are sold, consumer destroys packaging, flattening bending part (3), will deform Quick Response Code (2 ') and resile；
4. then, the existing smart mobile phone of consumer scans the Quick Response Code (2) after resiling, distinguishes out its information content；
Step b
Described Quick Response Code (2) is arranged in the plane of commodity package (1)；
Described (in plane) Quick Response Code (2) inverse warping is printed for inverse metamorphism Quick Response Code (2), its deformation extent, to disappear
Expense person is defined with the information content that existing smart mobile phone can not scan Quick Response Code (2)；
After commodity are sold, the inverse metamorphism Quick Response Code (2) in consumer's destruction packaging (taking packaging apart), bending plane, general
Inverse metamorphism Quick Response Code (2) resiles；
Then, the existing smart mobile phone of consumer scans the Quick Response Code (2) after resiling, distinguishes out its information content.
Zero cost Quick Response Code marketing method of the present invention, its feature at least includes one of following (multinomial combination is more preferable):
1. the bending part (3) of described commodity package (1) is the intersection of multiple (i.e. 2 and more than 2) plane or is doubling
The intersection in face or the intersection for many folding faces or be curved surface；
2. described bending part (3) has bending angle ∠ β≤150 ° or 120 ° or 90 ° or 60 ° or 30 °；
3. 1.3 times or 1.7 times of width >=commodity package (1) subsequent corrosion of described Quick Response Code (2)；Or, described two dimension
Code (2) is compressed by 8-41% or 25-41% in the size of wrap direction (7)；
4. described commodity package (1) is Tetra Pak, Quick Response Code (2) be arranged on Tetra Pak the intersection of 2 vertical planes or
Drift angle (6) position that 3 vertical planes cross；
5. described commodity package (1) is hard box or the soft box for built-in solid shape commodity, and its bending part (3) is vertical on box
The intersection of plane；
6. the bending part (3) of described commodity package (1), Quick Response Code (2) around, are cut with and easily tear perforated line (4)；
7. described commodity package (1) is box, and Quick Response Code (2) is arranged at the bending part (3) on box tongue (5)；
8. the corresponding commercial promotions information of described Quick Response Code (2), in storage computer inventive system data base on the internet；
9. serious forgiveness≤7% or 15% of described Quick Response Code (2)；Or, (2 ") are Quick Response Code (2) in business to described inverse metamorphism Quick Response Code
The projection of the upper bending part (3) of article wrapper (1)；
10. described Quick Response Code (2) is arranged at the upper bending part (3) near drift angle (6) position of commodity package (1).
Compared with prior art, the present invention can produce following beneficial effect.
One, it is readily produced manufacture.There is uniqueness, the Quick Response Code (2) for integrating with market, only need spray printing in business
The front of article wrapper (1), need not block, need not print and set the cover layers such as wiping, be particularly well-suited to the packaging that reverse side does not print
Thing.For example: Tetra Pak, chewing gum packing, minor diameter cylinder packing material etc..
Two, open and damage, integration cannot be falsely claimed as one's own.Compared to a kind of background technology " Quick Response Code interference packaging product
(cn205034521u) " and " pat and see Quick Response Code Tetra Pak (cn203268562u) ", using the Tetra Pak commodity of the present invention, open
Open and damage it is impossible to false claiming integrates.In other words, instant invention overcomes background technology Tetra Pak " cannot accomplish open i.e. damage it is impossible to
The technological deficiency of prevention false claiming integration ".
Three, low cost, almost zero cost.The Quick Response Code (2) of the present invention is printed on the front of commodity package (1),
Special operation need not be covered, during print production packing material, completed the spray printing of Quick Response Code (2), therefore, low cost in passing
Honest and clean, almost zero cost.
Four, plain code is clear to.The Quick Response Code (2) of the present invention is macroscopic plain code it is easy to cause the attention of consumer,
Be conducive to improving scan rate, thus being conducive to the raising of marketing effectiveness.
Five, very useful.The present invention is especially suitable for Tetra Pak, the commodity of volume very little, the business of cylinder radius very little
Packaging equivalent that product, reverse side cannot print is big, small volume, low-cost commodity field.
Brief description
Fig. 1 is a kind of present invention (embodiment one) zero cost Quick Response Code marketing commodities (Tetra Pak) schematic diagram.
Fig. 2 is that the Tetra Pak in Fig. 1 is opened the schematic diagram after flattening.
Fig. 3 is the present invention (embodiment two) another kind zero cost Quick Response Code marketing commodities (Tetra Pak) schematic diagram.
Fig. 4 is that the Tetra Pak in Fig. 3 is opened the schematic diagram after flattening.
Fig. 5 is a kind of zero cost Quick Response Code marketing commodities (cigarette case) schematic diagram of the present invention (embodiment three).
Fig. 6 is a kind of zero cost Quick Response Code marketing commodities (paper box beverage) schematic diagram of the present invention (example IV).
Fig. 7 is a kind of zero cost Quick Response Code marketing commodities (bottled liquid medicine) schematic diagram of the present invention (embodiment five).
Fig. 8 is a kind of zero cost Quick Response Code marketing commodities (chewing gum) schematic diagram of the present invention (embodiment six).
Fig. 9 be Fig. 8 in chewing gum be opened pinch flat after schematic diagram.
Figure 10 is a kind of zero cost Quick Response Code marketing commodities (medicine box expansion) schematic diagram of the present invention (embodiment seven).
Figure 11 is a kind of zero cost Quick Response Code marketing commodities (Face tissues box) schematic diagram of the present invention (embodiment eight).
Figure 12 be Figure 11 in Quick Response Code be bent over after schematic diagram.
Figure 13 is bending part partial schematic diagram in Figure 12.
Figure 14 is a kind of bending part partial schematic diagram of present invention zero cost Quick Response Code marketing commodities.
A kind of inverse metamorphism Quick Response Code that Figure 15 uses for the present invention (can not directly barcode scanning recognition) schematic diagram.
Drawing reference numeral illustrates: 1- commodity package, 2- Quick Response Code, 2 '-deformation Quick Response Code, 2-inverse metamorphism Quick Response Code, 3- folding
Crook, 4- easily tear perforated line, 5- tongue, 6- drift angle, β-bending angle, 7- wrap direction.
Specific embodiment
For enabling the above objects, features and advantages of the present invention to become apparent, the present invention cited below particularly is comprehensive preferably real
Apply example, and coordinate accompanying drawing to be described in detail.
Embodiment one.
As shown in figure 1, producing one kind to restore after sale barcode scanning (Tetra Pak) commodity.For example: Tetra Pak milk, Tetra Pak bean
The beverages such as milk, Tetra Pak herbal tea, Tetra Pak Sucus Cocoiss.
The first step, Tetra Pak printing factory while print production, in the bending part of commodity package (1) Tetra Pak
(3) intersection of front and top surface, spray printing has the Quick Response Code (2) of uniqueness one by one.After product examine is qualified, by Tetra Pak
Give beverage producer standby.
Described Quick Response Code (2) is preferably arranged at the upper bending part (3) near drift angle (6) position of commodity package (1).So
One, because drift angle (6) position rigidity is strong, do not destroy packaging and more steal the information content less than Quick Response Code (2).
Second step, beverage producer, on beverage can assembling production lines, beverage can is entered Tetra Pak.Now, Tetra Pak is heaved, and two
Dimension code (2) is bent over 90 °, is deformed into three dimensional structure, as shown in Figure 1.
3rd step, so that it may pull-up knuckle and flanging after consumer buys its Tetra Pak beverage, pinches flat (also known as flattening) folding
Crook (3), makes deformation Quick Response Code (2) resile planar structure, as shown in Figure 2.
4th step, consumer's smart mobile phone, opens wechat and sweeps and sweep function, scans the Quick Response Code (2) resiling, that is,
Integration can be obtained, participate in drawing a lottery, tracing to the source, checking true and false etc..
Embodiment two.
As shown in figure 3, producing one kind to restore after sale barcode scanning (Tetra Pak) commodity.For example: Tetra Pak milk, Tetra Pak bean
The beverages such as milk, Tetra Pak herbal tea, Tetra Pak Sucus Cocoiss.
The first step, Tetra Pak printing factory while print production, in the bending part of commodity package (1) Tetra Pak
(3), the intersection in front and side and top surface etc. three face, drift angle (6) position, spray printing has the two dimension of uniqueness one by one
Code (2).After product examine is qualified, Tetra Pak is given beverage producer standby.
Second step, beverage producer, on beverage can assembling production lines, beverage can is entered Tetra Pak.Now, Tetra Pak is heaved, and two
Dimension code (2), by multiple bending, is deformed into the three dimensional structure that cannot scan recognition, as shown in Figure 3.
3rd step, so that it may pull-up knuckle and flanging after consumer buys its Tetra Pak beverage, pinches flat (also known as flattening) folding
Crook (3), makes deformation Quick Response Code (2) resile planar structure, as shown in Figure 4.
4th step, consumer's smart mobile phone, opens wechat and sweeps and sweep function, scans the Quick Response Code (2) resiling, that is,
Integration can be obtained, participate in drawing a lottery, tracing to the source, checking true and false etc..
Embodiment three.
As shown in figure 5, medicated cigarette adopts hard capsule packaging.
The first step, medicated cigarette producer requires printing house of supplier, in cigarette case commodity package while print production
(1) on two verticals of bending part (3), spray printing has the Quick Response Code (2) of uniqueness one by one.After product examine is qualified, will be open and flat
Cigarette case to give medicated cigarette producer standby.
Second step, medicated cigarette producer on cigarette pack production line, open and flat cigarette case is pasted box, after dress cigarette, with hyaline membrane and
The cigarette case one by one that bracing wire is loaded into medicated cigarette dispatches from the factory sale.
3rd step, so that it may pull-up bracing wire after consumer buys its medicated cigarette, removes the hyaline membrane of top half, takes cigarette apart
Box simultaneously flattens.
4th step, consumer's smart mobile phone, opens wechat and sweeps and sweep function, scans the Quick Response Code (2) resiling, that is,
Integration can be obtained, participate in drawing a lottery, tracing to the source, checking true and false etc..
Example IV.
As shown in fig. 6, producing one kind to restore after sale barcode scanning (carton) commodity.For example: paper milk, carton bean milk, carton
The beverages such as herbal tea, carton Sucus Cocoiss.
The first step, box producer while print production, in the bending part of commodity package (1) carton
(3) intersection of front and top surface, spray printing has the Quick Response Code (2) of uniqueness one by one.After product examine is qualified, carton is handed over
To beverage, producer is standby.
Second step, beverage producer, on beverage can assembling production lines, beverage can is entered carton.Now, carton is heaved, Quick Response Code
(2) it is bent over, be deformed into the three dimensional structure that cannot scan recognition, as shown in Figure 6.
3rd step, so that it may pull-up top surface after consumer buys its paper box beverage, pinches flat (also known as flattening) bending part (3),
Deformation Quick Response Code (2) is made to resile planar structure.
4th step, consumer's smart mobile phone, opens wechat and sweeps and sweep function, scans the Quick Response Code (2) resiling, that is,
Integration can be obtained, participate in drawing a lottery, tracing to the source, checking true and false etc..
Embodiment five.
As shown in fig. 7, manufacturing the medicine that a kind of bottleneck radius is 8mm, and paste an adhesive label commodity bundle
Dress thing (1).
The first step, medicine producer requires supplier while print production on adhesive label, and spray printing has one by one
Quick Response Code (2) that have uniqueness, that width is for 8mm × 1.7=13.6mm.
Second step, medicine producer, on packaging production line, liquid medicine is poured in bottle.And adhesive label is pasted radius
For on the bottleneck of 8mm.Now, necessarily being deformed into cylinder (curved surface) structure on bottleneck cannot scan recognition to Quick Response Code (2)
Three dimensional structure, as shown in Figure 7.
3rd step, is posted on plane body so that it may pick up adhesive label after consumer buys its medicine again, makes change
Shape Quick Response Code (2) resiles planar structure.
4th step, consumer's smart mobile phone, opens wechat and sweeps and sweep function, scans the Quick Response Code (2) resiling, that is,
Integration can be obtained, participate in drawing a lottery, tracing to the source, checking true and false etc..
Embodiment six.
As shown in figure 8, manufacturing a kind of zero cost Quick Response Code marketing commodities (paper bag chewing gum).For example: manufacture a kind of paper bag
Overall dimensions are 75mm length × 20mm width × 10mm thickness, 5 chewing gum on chip.
The first step, chewing gum producer requires supplier while print production, in commodity package (1) wrapping paper
Bending part (3), spray printing have one by one uniqueness, width be 12mm, highly narrowed 30% Quick Response Code (2).Change speech
It, print the Quick Response Code (2) that have compressed 30% one by one along wrap direction (7), that is, one by one a size of in advance on the wrapper
12mm width × high the Quick Response Code of 8.4mm (2).So, after described Quick Response Code (2) is bent over, its deformation extent will enter one
Step increases, and is just more easy to ensure the information content that consumer's existing smart mobile phone scanning can not distinguish Quick Response Code (2), this design
Very crucial, especially bending angle ∠ β=90 ° when, be highly desirable to, using this design, otherwise, be bent over 90 °
Quick Response Code (2), is still easy to slightly be pressed knuckle and scan the information content of Quick Response Code (2) by illegal person.
Second step, chewing gum producer, on packaging production line, 5 chewing gum is wrapped in paper.Now, Quick Response Code (2) must
So the bending part (3) in wrapping paper becomes the three dimensional structure that cannot scan recognition.Because of its bending deformation, so consumer uses
Existing smart mobile phone can not scan the information content of Quick Response Code (2).
3rd step, so that it may taking wrapping paper apart, taking out its interior 1-2 piece chewing gum after consumer buys its chewing gum, pinches
Flat wrapping paper, makes deformation Quick Response Code (2) resile planar structure.As shown in Fig. 9.
4th step, consumer's smart mobile phone, opens wechat and sweeps and sweep function, scans the Quick Response Code (2) resiling, that is,
Integration can be obtained, participate in drawing a lottery, tracing to the source, checking true and false etc..
Commodity package (1) chewing gum packing paper in this example, belongs to a kind of built-in solid shape commodity (5 mouths
Fragrant sugar) soft box (packing material).
Embodiment seven.
As shown in Figure 10, manufacture one kind and restore after sale barcode scanning medicine box.
The first step, medicine producer requires supplier while print production, in the folding of commodity package (1) medicine box
On crook (3), medicine box tongue (5), Quick Response Code (2) that spray printing has uniqueness one by one, that width is for 12mm.This Quick Response Code
(2) half is imprinted in box body, second half is imprinted on medicine box tongue (5).
Second step, medicine producer, on packaging production line, medicine is wrapped in box.Now, Quick Response Code (2) is inevitable is packing
The bending part (3) of paper becomes the three dimensional structure that cannot scan recognition.Because of its bending deformation, so the existing intelligence of consumer
Mobile phone can not scan the information content of Quick Response Code (2).
3rd step, so that it may buckle medicine box tongue (5) after consumer buys its medicine, it is flattened with box body, makes deformation
Quick Response Code (2) resiles planar structure.As shown in Figure 10.
4th step, consumer's smart mobile phone, opens wechat and sweeps and sweep function, scans the Quick Response Code (2) resiling, that is,
Integration can be obtained, participate in drawing a lottery, tracing to the source, checking true and false etc..
Commodity package (1) medicine box in this example, belongs to a kind of hard box (packing material).
Embodiment eight.
As shown in figure 11, manufacture a kind of zero cost Quick Response Code marketing commodities (Face tissues box).
The first step, face-cloth paper plant requires supplier while print production, on commodity package (1), i.e. medicated napkin
On box, it is die cut an arch tongue (5), makes tongue (5) remain to stay on Face tissues box by easily tearing perforated line (4).
Second step, in arch tongue (5) place, spray printing one inverse metamorphism Quick Response Code (2 ").This Quick Response Code (2) half is imprinted on box
With it, second half is imprinted on tongue (5), referring to Figure 15.
(2 ") are printed, and one of its method is: by Quick Response Code how Quick Response Code (2) to be changed into inverse metamorphism Quick Response Code
(2) project to box body and tongue (5) from its dead ahead, and by its projection printing out, also just become inverse metamorphism Quick Response Code
(2 ").In other words, (2 ") are the projection in the upper bending part (3) of commodity package (1) for the Quick Response Code (2) to described inverse metamorphism Quick Response Code.
During enforcement, can specially develop a kind of inverse metamorphism application software.
3rd step, face-cloth paper plant wraps into medicated napkin in box.Now, inverse metamorphism Quick Response Code (2 ") because of its inverse metamorphism,
So the information content of Quick Response Code (2) can not scanned with existing smart mobile phone in consumer.
4th step, so that it may buckle tongue (5) after consumer buys its medicated napkin, by its vertical with box body erect, make inverse
Deformation Quick Response Code (watch, recovered original shape planar structure from dead ahead by 2 ").As shown in Figure 12 and Figure 13.
5th step, consumer's smart mobile phone, opens wechat and sweeps and sweep function, the two dimension resiling from dead ahead scanning
Code (2), you can obtain integration, participate in drawing a lottery, tracing to the source, checking true and false etc..
Embodiment nine.
As shown in figure 14, research display: bending angle ∠ β≤150 ° that described bending part (3) the has and radius at r angle is little
When 0.77 times of Quick Response Code (2) width, deformation Quick Response Code (2 ') begins to be difficult to scanning recognition；Bending angle ∠ β≤120 °
And the radius at r angle be less than 0.66 times of Quick Response Code (2) width when, deformation Quick Response Code (2 ') just be more difficult to scanning recognition；Bending angle
When the radius at ∠ β≤90 ° and r angle is less than 0.58 times of Quick Response Code (2) width, deformation Quick Response Code (2 ') just cannot scan recognition；
When the radius at bending angle ∠ β≤60 ° or 30 ° and r angle is less than 0.4 times of Quick Response Code (2) width, deformation Quick Response Code (2 ') is just definitely
Recognition cannot be scanned.
Above disclosed be only presently preferred embodiments of the present invention, certainly the right of the present invention can not be limited with this
Scope, the equivalent variations therefore made according to the claims in the present invention, still fall within the scope that the present invention is covered.
Claims (4)
1. a kind of zero cost Quick Response Code marketing commodities, including the Quick Response Code (2) being printed on commodity package (1), its feature exists
In following features a or feature b:
Feature a
1. described Quick Response Code (2) is arranged on the bending part (3) of commodity package (1)；
2. described Quick Response Code (2) is bent over being deformed into deformation Quick Response Code (2 '), its bending deformation extent, with the existing intelligence of consumer
The information content that energy mobile phone scanning can not distinguish Quick Response Code (2) is defined；
3., after commodity are sold, consumer destroys packaging, flattens bending part (3), so that deformation Quick Response Code (2 ') is resiled；
4. scanned the Quick Response Code (2) after resiling, distinguished out its information content with existing smart mobile phone；
Feature b
Described Quick Response Code (2) is arranged in the plane of commodity package (1)；
Described Quick Response Code (2) is printed for inverse metamorphism Quick Response Code (2) by inverse warping, its deformation extent, with consumer with existing
The information content that smart mobile phone can not scan Quick Response Code (2) is defined；
After commodity are sold, consumer destroy packaging, by inverse metamorphism Quick Response Code (2) bending in plane, be allowed to resile；
Scanned the Quick Response Code (2) after resiling, distinguished out its information content with existing smart mobile phone.
2. according to the zero cost Quick Response Code marketing commodities described in claim 1 it is characterised in that at least including one of following:
1. the bending part (3) of described commodity package (1) is the intersection of multiple planes or the intersection for foldable plane or is
The intersection in many folding faces or be curved surface；
2. described bending part (3) has bending angle ∠ β≤150 ° or 120 ° or 90 ° or 60 ° or 30 °；
3. 1.3 times or 1.7 times of width >=commodity package (1) subsequent corrosion of described Quick Response Code (2)；Or, described two dimension
Code (2) is compressed by 5-41% or 25-41% in the size of wrap direction (7)；
4. described commodity package (1) is Tetra Pak, Quick Response Code (2) be arranged on Tetra Pak the intersection of 2 vertical planes or
Drift angle (6) position that 3 vertical planes cross；
5. described commodity package (1) is hard box or the soft box for built-in solid shape commodity, and its bending part (3) is vertical on box
The intersection of plane；
6. the bending part (3) of described commodity package (1), Quick Response Code (2) around, are cut with and easily tear perforated line (4)；
7. described commodity package (1) is box, and Quick Response Code (2) is arranged at the bending part (3) on box tongue (5)；
8. the corresponding commercial promotions information of described Quick Response Code (2), in storage computer inventive system data base on the internet；
9. serious forgiveness≤7% or 15% of described Quick Response Code (2)；Or, (2 ") are Quick Response Code (2) in business to described inverse metamorphism Quick Response Code
The projection of the upper bending part (3) of article wrapper (1)；
10. described Quick Response Code (2) is arranged at the upper bending part (3) near drift angle (6) position of commodity package (1).
3. a kind of zero cost Quick Response Code marketing method, including commodity package (1) upper print Quick Response Code (2) it is characterised in that
Comprise the following steps a or step b:
Step a
1. described Quick Response Code (2) is arranged the bending part (3) of commodity package (1)；
2. described Quick Response Code (2) bending is deformed into deformation Quick Response Code (2 '), its bending deformation extent, with the existing intelligence of consumer
The information content that energy mobile phone scanning can not distinguish Quick Response Code (2) is defined；
3., after commodity are sold, consumer destroys packaging, flattening bending part (3), will deform Quick Response Code (2 ') and resile；
4. then, the existing smart mobile phone of consumer scans the Quick Response Code (2) after resiling, distinguishes out its information content；
Step b
Described Quick Response Code (2) is arranged in the plane of commodity package (1)；
Described Quick Response Code (2) inverse warping is printed for inverse metamorphism Quick Response Code (2), its deformation extent, with consumer with existing
The information content that smart mobile phone can not scan Quick Response Code (2) is defined；
After commodity are sold, consumer destroy packaging, the inverse metamorphism Quick Response Code (2) in bending plane, by inverse metamorphism Quick Response Code
(2) resile；
Then, the existing smart mobile phone of consumer scans the Quick Response Code (2) after resiling, distinguishes out its information content.
4. according to the zero cost Quick Response Code marketing method described in claim 3 it is characterised in that at least including one of following:
1. the bending part (3) of described commodity package (1) is the intersection of multiple planes or the intersection for foldable plane or is
The intersection in many folding faces or be curved surface；
2. described bending part (3) has bending angle ∠ β≤150 ° or 120 ° or 90 ° or 60 ° or 30 °；
3. 1.3 times or 1.7 times of width >=commodity package (1) subsequent corrosion of described Quick Response Code (2)；Or, described two dimension
Code (2) is compressed by 5-41% or 25-41% in the size of wrap direction (7)；
4. described commodity package (1) is Tetra Pak, Quick Response Code (2) be arranged on Tetra Pak the intersection of 2 vertical planes or
Drift angle (6) position that 3 vertical planes cross；
5. described commodity package (1) is hard box or the soft box for built-in solid shape commodity, and its bending part (3) is vertical on box
The intersection of plane；
6. the bending part (3) of described commodity package (1), Quick Response Code (2) around, are cut with and easily tear perforated line (4)；
7. described commodity package (1) is box, and Quick Response Code (2) is arranged at the bending part (3) on box tongue (5)；
8. the corresponding commercial promotions information of described Quick Response Code (2), in storage computer inventive system data base on the internet；
9. serious forgiveness≤7% or 15% of described Quick Response Code (2)；Or, (2 ") are Quick Response Code (2) in business to described inverse metamorphism Quick Response Code
The projection of the upper bending part (3) of article wrapper (1)；
10. described Quick Response Code (2) is arranged at the upper bending part (3) near drift angle (6) position of commodity package (1).
Applications Claiming Priority (6)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201520765640 | 2015-09-30 | ||
| CN2015207656401 | 2015-09-30 | ||
| CN2016106614025 | 2016-08-14 | ||
| CN201610661402 | 2016-08-14 | ||
| CN201610684283 | 2016-08-18 | ||
| CN2016106842835 | 2016-08-18 |
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| CN106372972A true CN106372972A (en) | 2017-02-01 |
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| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201610830133.0A Pending CN106372972A (en) | 2015-09-30 | 2016-09-19 | Zero-cost two-dimensional code marketing goods and marking method |
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| Country | Link |
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| CN (1) | CN106372972A (en) |
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| WO2018072720A1 (en) * | 2016-10-21 | 2018-04-26 | 王薇 | Product package having 2d barcode anti-theft function |
| CN108438502A (en) * | 2017-02-13 | 2018-08-24 | 李峰 | Include the packing material and its production, checking method of separate type examination information |
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Application publication date: 20170201 |