CN106372207A - Influence sequencing method and system for official account information - Google Patents
Influence sequencing method and system for official account information Download PDFInfo
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- CN106372207A CN106372207A CN201610801255.7A CN201610801255A CN106372207A CN 106372207 A CN106372207 A CN 106372207A CN 201610801255 A CN201610801255 A CN 201610801255A CN 106372207 A CN106372207 A CN 106372207A
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- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
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Abstract
The invention provides an influence sequencing method and system for official account information. The influence sequencing method for the official account information comprises the following steps: capturing a first interaction parameter Y and a second interaction parameter D corresponding to a plurality of pieces of official account information; calculating the influence of the official account information according to the following step based on the first interaction parameter Y and the second interaction parameter D of the official account information: calculating the influence W of the official account information according to the following formula: W=aY(DT)+(1-a)[Dm(DT)+Dm(DT-1)-D(DT-1)], wherein a is a rational number, Y(DT) is a first interaction parameter of the official account information at a current date, Dm(DT-1) is a corrected second interaction parameter of the official account information on a day before the current date, D(DT-1) is a second interaction parameter of the official account information on a day before the current date. By adopting the influence sequencing method and system for the official account information, the influence of the official account information can be calculated accurately through the plurality of interaction parameters.
Description
Technical field
The present invention relates to communication technical field, more particularly, to a kind of power of influence sort method of public number information and sequence system
System, a kind of temperature sort method of public number information and ordering system and a kind of sort method of public number power of influence and sequence
System.
Background technology
With developing rapidly of social networkies and big data epoch, user is made a distinction by increasing social networkies.
Taking wechat as a example, except the registrable general account of general user, it also sets up public number and is registered for user.
Register the user of general account generally using this account as personal contact, communicate and share and to use.General account
Number can send chat message in the one-to-one or chat scenario of group, chat message can be word, picture, audio frequency or regard
Frequently.However, chat message due to its real-time, frequency of interaction fast the features such as, generally using word, picture, audio frequency or will not regard
The combined information of frequency.Meanwhile, general account is only capable of issuing shared information, shared information in circle of friends (social networkies interaction scenarios)
Can be simultaneously by all " good friend " of this general account, or alternatively part " good friend " is seen.What general account was issued is total to
The information of enjoying can be word, picture and small video, and the quantity of its word number of words, picture number and small video is all restricted.
And personal, tissue or the registrable public number of company, directly to issue public number information, public number to other users
Information typically can be issued in above-mentioned one-to-one chat scenario, and public number information can also be issued in circle of friends (social networkies friendship
Mutually scene) in.Public number information can be text, picture, audio frequency, video or their combination.Meanwhile, public number information
It is unlimited that text does not limit number of words, picture, audio frequency and video.
As can be seen here, general account is used for carrying out social activity action, and the interactive object of general account is to register this general account
The good friend of user, household etc..And public number is then used for promoting, propagates, the interactive object of public number can be any concern
The people of this public number.Public number specifically described herein can also be to some account types in other social networkies.For example, the public
Number can also refer in microblogging plus " v " account.
However, how user chooses public number to pay close attention to, how content provider chooses public number to issue content, generally
It is all that the assessed value of several dimensions according to public number is chosen.These dimensions can include public number and issue public number
The liveness of information, the power of influence of public number information, power of influence of public number etc.., existing taking the power of influence of public number information as a example
Have in technology, the power of influence for public number information is praised any one of number, comment number parameter and commented according only to reading number, point
Estimate, also have the simple combination according to these parameters for the assessment mode of some prior arts.Such assessment mode cannot be exactly
Draw the power of influence of public number information.
Content of the invention
The present invention, in order to overcome the defect that above-mentioned prior art exists, provides a kind of power of influence sequence side of public number information
Method and ordering system, a kind of temperature sort method of public number information and ordering system and a kind of sequence of public number power of influence
Method and ordering system, it can calculate the power of influence of public number information exactly by multiple Interaction parameters.
The present invention provides a kind of power of influence sort method of public number information, comprising: the corresponding multiple public number information of crawl
The first Interaction parameters y and the second Interaction parameters d；The interactive ginseng of the first Interaction parameters y based on described public number information and second
Number d, calculates the power of influence of described public number information: in the steps below when the first Interaction parameters y of described public number information is more than
During equal to first threshold, calculate correction second Interaction parameters of described public number information: dm(dt)=e[1/(dt+1)]* d (dt), its
In, dt is that the first Interaction parameters of described public number information reach the interval between the date of described first threshold and current date
Natural law, dm(dt) for correction second Interaction parameters of the current date of public number information, d (dt) is the public number letter of current date
Second Interaction parameters of breath；When dt is more than 0, it is calculated as follows power of influence w:w=ay (dt)+(1- of public number information
a)[dm(dt)+dm(dt-1)-d (dt-1)], wherein, a is rational number, and y (dt) is the first mutual of the current date of public number information
Dynamic parameter, dm(dt-1) for correction second Interaction parameters of the public number information of current date the previous day, d (dt-1) is to work as the day before yesterday
Second Interaction parameters of the public number information of the previous day phase.
Preferably, when the first Interaction parameters y of described public number information is less than described first threshold, count as follows
Calculate power of influence w:w=ay+ (1-a) d of public number information.
Preferably, when being equal to 0 for dt, it is calculated as follows power of influence w:w=ay (0)+(1-a) of public number information
dm(0), wherein, y (0) is current first Interaction parameters of described public number information, dm(0) it is the current of described public number information
Revise the second Interaction parameters, wherein, dm(0)=e1* d (0), d (0) is current second Interaction parameters of described public number information.
Preferably, described first threshold is the integer in 9000 to 11000.
Preferably, also include: the power of influence w according to described public number information is ranked up to public number information；According to institute
The ranking results stating the power of influence w of public number information will push described public number information to user.
Preferably, include according to the step that ranking results push described public number information to user: before power of influence w is come
To user, n is the integer in 0 to 30 to the public number information pushing of n%.
Preferably, also include: the multiple public number information being captured are divided into multiple classification, each described classification bag
Include multiple public number information；Under each described classification, the power of influence w according to described public number information enters to public number information
Row sequence；According to the affiliated classification of described public number information and the power of influence w of described public number information ranking results to user
Push described public number information.
Preferably, user has one or more labels, and each described label corresponds to a described classification, according to described public affairs
The ranking results of the power of influence w of the affiliated classification of crowd's information and described public number information will push described public number letter to user
Breath step include: one described classification under, by power of influence w come front n% public number information pushing give have corresponding to
The user of the label of this classification, n is the integer in 0 to 30.
Preferably, described first Interaction parameters and described second Interaction parameters are to read number, put and praise number, forward number, comment
Any two in number, collection number and concern number
Preferably, described first Interaction parameters are to read number, and described second Interaction parameters are that point praises number.
Preferably, described first Interaction parameters are to read number, and described second Interaction parameters are to forward number.
Preferably, described first Interaction parameters are to read number, and described second Interaction parameters are comment number.
Preferably, the span of a is 0.01 to 0.1.
Preferably, described public number information be social network-i i-platform public number account issue article, picture, audio frequency
And/or video.
Preferably, the of described public number information is captured by the api interface of one or more described social network-i i-platform
One Interaction parameters and the second Interaction parameters.
According to another aspect of the invention, also provide a kind of power of influence ordering system of public number information, according to as above institute
Multiple described public number information are ranked up by the power of influence sort method of the public number information stated, and according to described public number
Power of influence ranking results to user push described public number information.
According to another aspect of the invention, also provide a kind of temperature sort method of public number information, comprising: according to such as
The power of influence sort method of upper described public number information calculates the power of influence w of described public number information；According to described public number
Power of influence w calculate described public number information temperature h, wherein: by the power of influence w of described public number information be divided into m interval,
M is the integer more than 2, interval for b-th in described m interval, and as b=1, this interval is [0, z1], when b is 2 to m-1
In arbitrary integer when, this interval be (zb-1, zb], when b is equal to m, this interval is (zm-1, ∞), when b is any in 1 to m
During integer, zbFor positive integer；Calculate the power of influence w of the described public number information quantity in each interval and described public number letter
The ratio of the sum of breath, in b-th interval, the ratio of the power of influence w of described public number information is wb；Public affairs when current date
The power of influence w of crowd's informationtImpact w more than the public number information of current date the previous dayyWhen, if wyB-th interval of ∈, and b
When being the integer being less than or equal to m more than 1, h=c* (1/wb)*(wt-wy)/wy, wherein, c is numeric parameter.
Preferably, as the power of influence w of the public number information of current datetPublic number information more than current date the previous day
Impact wyWhen, if wyWhen=0, h=c* (1/wb)*(wt)；If wyThe 1st interval of ∈, and wyWhen ≠ 0, h=c* (1/w1)*(wt-
wy)/wy.
Preferably, as the power of influence w of the public number information of current datetPublic number less than or equal to current date the previous day
The impact w of informationyWhen, temperature h=0 of described public number information.
Preferably it is characterised in that m is the arbitrary integer in 3 to 6.
Preferably it is characterised in that when b is the arbitrary integer in 1 to m, zbMultiple for 100.
Preferably, the power of influence w of described public number information is divided into 4 intervals, including [0,100], (100,1000],
(1000,5000], and (5000, ∞).
Preferably, also include: temperature h according to described public number information is ranked up to public number information；According to described
The ranking results of temperature h of public number information will push described public number information to user.
Preferably, include according to the step that ranking results push described public number information to user: before temperature h is come
To user, p is the integer in 0 to 30 to the public number information pushing of p%.
Preferably, also include: the multiple public number information being captured are divided into multiple classification, each described classification bag
Include multiple public number information；Under each described classification, temperature h according to described public number information is carried out to public number information
Sequence；Ranking results according to the affiliated classification of described public number information and temperature h of described public number information push to user
Described public number information.
Preferably, user has one or more labels, and each described label corresponds to a described classification, according to described public affairs
The ranking results of temperature h of the affiliated classification of crowd's information and described public number information will push described public number letter to user
Breath step include: one described classification under, by temperature h come front p% public number information pushing give have corresponding to this
The user of the label of classification, p is the integer in 0 to 30.
According to another aspect of the invention, also provide a kind of temperature ordering system of public number information, according to as above item institute
Multiple described public number information are ranked up by the temperature sort method of the public number information stated, and are believed according to described public number
The ranking results of the temperature of breath push described public number information to user.
According to another aspect of the invention, also provide a kind of sort method of public number power of influence, comprising: according to as above institute
The power of influence sort method of the public number information stated calculates the public number information that described public number is issued in first time period
Power of influence w；Calculate the power of influence w sum of the public number information that described public number is issued in first time period；By the described public
The power of influence w sum of the public number information issued number in first time period is as the power of influence q of this public number；According to described public affairs
The power of influence q of many numbers is ranked up to described public number.
Preferably, also include: power of influence q is come the public number information pushing of front r% to user, r is whole in 0 to 30
Number.
According to another aspect of the invention, also provide a kind of ordering system of public number power of influence, according to as above
Multiple described public number are ranked up by the sort method of public number power of influence, and the sequence according to described public number power of influence
Result pushes described public number information to user.
Compared to existing technology, the present invention has the advantage that
1) present invention passes through to gather two Interaction parameters of public number information, when the first Interaction parameters are more than or equal to threshold value
When, one of Interaction parameters are modified, calculate public number letter based on this two Interaction parameters and correction Interaction parameters
The power of influence of breath, and give the different weight of these parameters so that the power of influence calculating gained can more accurately represent the public
The power of influence of number information；
2) distribution situation of the power of influence based on public number information, the public number power of influence area being located according to public number information
Between, to calculate the temperature of public number information, that is, the power of influence rate of change of public number information, the present invention considers that public number is believed
Change case difficulty in different intervals for the power of influence of breath is different, with when calculating the temperature of public number information, according to different public
Public number information proportion in the power of influence interval of crowd's information, gives different degree-of-difficulty factors, and then makes to calculate institute
The temperature obtaining can more accurately represent the temperature of public number information；
3) based on the present invention calculate accurate public number information power of influence calculate public number power of influence so that
The power of influence calculating gained can more accurately represent the power of influence of public number；
4) it is based respectively on the power of influence of above-mentioned public number information, the temperature of public number information to public number information sorting, come
To the higher public number information of user's push power of influence or temperature.Power of influence based on above-mentioned public number sorts to public number, comes
Push the higher public number of power of influence to user.User can pay close attention to these public number or collection public number information according to demand, or
Person is released news by the higher public number of these power of influence, more effectively to obtain information or to release news.
Brief description
Describe its example embodiment by referring to accompanying drawing in detail, above and other feature of the present invention and advantage will become
Become apparent from.
The flow chart that Fig. 1 shows the power of influence sort method of public number information according to embodiments of the present invention.
Fig. 2 shows the stream of the concrete sort method of the power of influence according to public number information according to an embodiment of the invention
Cheng Tu.
Fig. 3 shows the stream of the concrete sort method of the power of influence according to public number information according to an embodiment of the invention
Cheng Tu.
The flow chart that Fig. 4 shows the temperature sort method of public number information according to embodiments of the present invention.
The flow chart that Fig. 5 shows the power of influence sort method of public number according to embodiments of the present invention.
Fig. 6 shows the topological diagram of the power of influence ordering system of public number information according to an embodiment of the invention.
Fig. 7 shows the topological diagram of the power of influence ordering system of public number information according to another embodiment of the present invention.
Specific embodiment
It is described more fully with example embodiment referring now to accompanying drawing.However, example embodiment can be with multiple shapes
Formula is implemented, and is not understood as limited to embodiment set forth herein；On the contrary, these embodiments are provided so that the present invention will
Fully and completely, and by the design of example embodiment comprehensively convey to those skilled in the art.Attached in figure identical
Icon note represents same or similar structure, thus will omit repetition thereof.
In order to solve in prior art, the not accurate enough defect of the power of influence of public number information, the present invention provides a kind of public
The power of influence sort method of crowd's information.Referring first to Fig. 1, Fig. 1 shows public number information according to embodiments of the present invention
The flow chart of power of influence sort method.In FIG, two steps are shown altogether:
Step s110: the first Interaction parameters y and the second Interaction parameters d of the corresponding multiple public number information of crawl.
In the present invention, public number information can refer to social network-i i-platform public number account issue article, picture, sound
Frequency and/or video.Specifically, in step s110, from the server that multiple public number information are located, capture each public
The real-time first Interaction parameters y and the second Interaction parameters d of number information.Preferably, by one or more social network-i i-platform
Api interface captures in the server of one or more social network-i i-platform, the first Interaction parameters of each public number information and the
Two Interaction parameters.In certain embodiments, the first Interaction parameters y and the second Interaction parameters d of multiple public number information are captured
Step can regularly execute daily.In other embodiment, capture the first Interaction parameters y and second of multiple public number information
The step of Interaction parameters d can execute with user's request.
First Interaction parameters y and the second Interaction parameters d can be read number, put and praise number, forward number, comment number, collection number
And any two in concern number.Preferably, to compare the first Interaction parameters y interactive higher for the second Interaction parameters d.For example, exist
In some embodiments, the first Interaction parameters y is to read number, and the second Interaction parameters d is that point praises number；In other embodiment, the
One Interaction parameters y is to read number, and the second Interaction parameters d is to forward number；In further embodiments, the first Interaction parameters y is to read
Reading, the second Interaction parameters d is comment number.It will be understood by those skilled in the art that above-mentioned point is praised number, is forwarded number, comment number phase
Than reading, number is interactive higher, more can show the concern for this public number information for the user.
Step s120: the first Interaction parameters y based on public number information and the second Interaction parameters d, calculate described public number
The power of influence of information.
Specifically, in step s120, with an Interaction parameters y for reading number, the second Interaction parameters d praises number for point and is
Example, illustrates the calculating of the power of influence of public number information.First determine whether whether the reading number y of public number information is more than or equal to the first threshold
Value.First threshold can be the integer in 9000 to 11000.For example, in the present embodiment, first threshold takes 10000.
When whether the reading number y of public number information is more than or equal to 10000, first passes through equation below and calculate public number
The adjusting point of information is praised and is counted (namely revising the second Interaction parameters):
dm(dt)=e[1/(dt+1)]* d (dt),
Wherein, dt reaches the interval natural law between 10000 date and current date for the reading number y of public number information.
For example, the date data1 that the reading number y of public number information reaches 10000 is 2016-4-20, obtains the reading of public number information
The date data2 of number is 2016-4-22, then dt=data2-data1=2 days.dm(dt) for the current date of public number information
Adjusting point praise number.D (dt) is that the point of the public number information of current date praises several d, that is, during data2, public number information
Point praises several d.
It will be understood by those skilled in the art that above-mentioned reading number y and point are praised several d and can be changed in a sky, therefore, institute
" point of the public number information of current date praises number ", " the reading number of the public number information of current date " stated refers both to current date
Obtain point during public number information to praise several d and read number y.That is, if in the point of 10 points of acquisition public number information of the 2016-4-22 morning
Praise several d and read number y, then several d are praised using the point of the public number information of 10 points of acquisitions and read number y as the public of 2016-4-22
The point of number information is praised several d and is read number y；If the point obtaining public number information in 2016-4-22 2 pm is praised several d and is read number
Y, then the point of the public number information praised several d and read number y 10 points of acquisitions of replacement the point of the public number information of 2 points of acquisitions praises several d
And reading number y praises several d and reads number y as the point of the public number information of 2016-4-22.
When the interval natural law dt that reading number y reaches between 10000 date and current date is more than 0, as follows
The power of influence w of calculating public number information:
W=ay (dt)+(1-a) [dm(dt)+dm(dt-1)-d (dt-1)],
Wherein, y (dt) is the reading number of the current date of public number information, dm(dt-1) for the public affairs of current date the previous day
The adjusting point of crowd's information praises number, and d (dt-1) is that the point of the public number information of current date the previous day praises number.A is rational number.By
In point praise several d compare reading number y interactive higher, therefore, the span of a can be 0.01 to 0.1, a little praises several d to represent
Weight ratio in calculating power of influence w reads big many of weight of number y.Preferably, a takes 0.027.
Below so that a takes 0.027 as a example, multiple embodiments of the different dt numerical value of description:
For example, when reading number y reaches the interval natural law dt=1 between 10000 date and current date,
The adjusting point of current date praises several dm(1)=e[1/(1+1)]* d (1)=e(1/2)*d(1)；
The adjusting point of current date the previous day praises several dm(0)=e[1/(1+0)]* d (0)=e1*d(0)；
The formula calculating the power of influence w of public number information is:
W=0.027*y (1)+0.973* [dm(1)+dm(0)-d(0)].
Again for example, when reading number y reaches the interval natural law dt=2 between 10000 date and current date,
The adjusting point of current date praises several dm(2)=e[1/(1+2)]* d (2)=e(1/3)*d(2)；
The adjusting point of current date the previous day praises several dm(1)=e[1/(1+1)]* d (1)=e(1/2)*d(1)；
The formula calculating the power of influence w of public number information is:
W=0.027*y (2)+0.973* [dm(2)+dm(1)-d(1)].
Again for example, when reading number y reaches the interval natural law dt=k between 10000 date and current date,
The adjusting point of current date praises several dm(k)=e[1/(1+k)]*d(k)；
The adjusting point of current date the previous day praises several dm(k-1)=e[1/(k)]*d(k-1)；
The formula calculating the power of influence w of public number information is:
W=0.027*y (k)+0.973* [dm(k)+dm(k-1)-d(k-1)].
Specifically, when above-mentioned several embodiment illustrates that dt is more than 0, the computing formula of the power of influence w of public number information.
Describe when reaching the interval natural law dt=0 between 10000 date and current date for reading number y below, public number information
Power of influence w computing formula:
W=ay (0)+(1-a) dm(0),
Wherein, y (0) is the reading number of public number information, dm(0) it is that the current adjusting point of described public number information praises number,
Wherein, dm(0)=e1* d (0), d (0) is that the current point of described public number information praises number.In this formula, the value of a can be big with dt
In the computing formula of power of influence w of public number information when 0, the value of a is identical.
Further, when the reading number y of public number information is less than 10000, it is calculated as follows public number information
Power of influence w:
W=ay+ (1-a) d,
Wherein, a in the computing formula of power of influence w of public number information when the value of a can be more than 0 with dt in this formula
Value is identical.
The power of influence sort method of the public number information that the present invention provides can calculate public number information according to aforesaid way
Power of influence w.In certain embodiments, after calculating the power of influence w of each public number information, also include the step pushing that sorts
Suddenly, as shown in Figure 2.In fig. 2 it is shown that two steps:
Step s210: (from big to small) is ranked up to public number information according to the power of influence w of each public number information.
Step s220: and the ranking results according to power of influence w, the public number information of n% before pushing to user, n is 0 to 30
Integer.User referred herein can be to obtain the user of information it is also possible to be intended to issue letter by public number from public number
The user of breath.The higher multiple public number information of power of influence w can be pushed to user by such mode, obtained with improving user
Take effective, valuable, influential information, or make the user releasing news understand issued public number informational influence power
To carry out next step decision-making etc..
May be referred to Fig. 3 above-mentioned according to some change case that power of influence w sequence pushes step, in fig. 3 it is shown that 3
Individual step:
Step s310: the multiple public number information being captured are divided into multiple classification, each described classification includes many
Individual public number information.
In above-mentioned steps s310 the division of multiple public number information can the present invention provide step in execution it is also possible to
Obtain from the server that the plurality of public number information is located.Specifically, in certain embodiments, public number issues public number
The affiliated classification of this public number information during information, can be increased.In other embodiment, can be sentenced according to the classification of public number
The affiliated classification of the public number information that this public number of breaking is issued.In further embodiments, public number information can be carried out point
Analysis is to judge classification belonging to this public number information.For example, according to occur in public number information most key words, to public number believe
Picture in breath is analyzed and then judges classification belonging to this public number information by analyzing and training system.
The affiliated classification of public number information can be the classification of the audient of this public number information, and for example, classification can include
Women, male, child, women white collar, housewife etc..In some change case, the affiliated classification of public number information can be
The classification of this public number information, for example, it is competing etc. that classification can include video display, motion, shopping, science and technology, electricity.Those skilled in the art
More mode classifications can be realized, will not be described here.
Step s320: under each classification, the power of influence w according to public number information is ranked up to public number information.
Specifically, taking the mode classification of " video display, motion, shopping, science and technology, electricity are competing etc. " as a example.Respectively to being divided into
Multiple public number information under " video display, motion, shopping, science and technology, electricity are competing etc. " classification carry out power of influence w sequence.
In certain embodiments, same public number information is divided in multiple classification, and sorts in multiple classification.
In some change case, same public number information is only divided in a classification.
Step s330: according to the affiliated classification of public number information and the power of influence w of public number information ranking results to
Family pushes public number information.
Specifically, in certain embodiments, user has one or more labels, the corresponding classification of each label,
Step s330 can include, under a classification, power of influence w (from big to small) being come the public number information pushing of front n% to tool
There is the user of the label corresponding to this classification, n is the integer in 0 to 30.Further, the label that user has can be user
The label voluntarily selecting.For example, user can select to pay close attention to the public number information of certain or multiple classification.In some change case
In, the label that user has is obtained by user behavior analysis.
When user has multiple label, to user push the corresponding multiple classification of multiple labels public number information when,
And one public number information belong to the plurality of classification, then can also include not repeating the step pushing public number information.
On the basis of the power of influence of public number information, the present invention also provides a kind of temperature sort method of public number information.
Temperature h of public number information represents the power of influence rate of change of public number information.Temperature h value shows more greatly the heat of this public number information
Degree is higher.It will be appreciated by those skilled in the art that the power of influence of public number information is different, it continues the difficulty of increase (rate of change) also not
With.Therefore, the present invention is by giving different degree-of-difficulty factors when temperature calculates based on Different Effects power is interval.This power of influence is interval
Interior public number information accounting is bigger, and degree-of-difficulty factor is less, and vice versa.
Specifically, the step of the temperature sort method of public number information is referring to Fig. 4.Figure 4 illustrates two steps:
Step s410: the power of influence sort method of the public number information providing according to the present invention calculates the shadow of public number information
Power w of sound.
Step s420: the power of influence w according to public number calculates temperature h of public number information.
Specifically, in step s420, first, the power of influence w of public number information is divided into m interval, m is more than 2
Integer.Interval for b-th in m interval:
As b=1, this interval is [0, z1], when b is the arbitrary integer in 2 to m-1, this interval is (zb-1, zb]；
When b is equal to m, this interval is (zm-1, ∞)；
When b is the arbitrary integer in 1 to m, zbFor positive integer.
Amount of calculation in view of temperature h and computational accuracy, m is the arbitrary integer in 3 to 6.In other words, public number is believed
The power of influence w of breath is divided into 3 to 6 intervals.When b is the arbitrary integer in 1 to m, for the ease of calculating, zbFor 100 times
Number.
After dividing the power of influence w of public number information, calculate the quantity in each interval for the power of influence w of public number information with
The ratio of the sum of public number information, in b-th interval, the ratio of the power of influence w of public number information is wb.For example, the public
The sum of number information is 10000, in b-th interval (for example interval (zb-1, zb]) in, the quantity of public number information is 500, then
In this b-th interval, the ratio of the power of influence w of public number information is 500/10000=0.05.
Power of influence w when the public number information of current datetImpact w more than the public number information of current date the previous dayy
When:
If wyB-th interval of ∈, and when b is the integer being less than or equal to m more than 1, h=c* (1/wb)*(wt-wy)/wy, its
In, c is numeric parameter；
If wyWhen=0, h=c* (1/wb)*(wt)；
If wyThe 1st interval of ∈, and wyWhen ≠ 0, h=c* (1/w1)*(wt-wy)/wy.
Wherein, calculate for convenience, c takes 100.
Power of influence w when the public number information of current datetPublic number information less than or equal to current date the previous day
Impact wyWhen, temperature h=0 of public number information.
Below above-mentioned calculation procedure, in this specific embodiment, the shadow of public number information are illustrated with a specific embodiment
Power w of sound is divided into 4 intervals, including first interval [0,100], second interval (100,1000], the 3rd interval
(1000,5000], and the 4th interval (5000, ∞), and c takes 100.Public number information sum is 10000, in first interval
In [0,100], the quantity of public number information is 5000, then w1=0.5；Second interval (100,1000] in, public number believe
The quantity of breath is 3000, then w2=0.3；The 3rd interval (1000,5000] in, the quantity of public number information is 1500, then w3
=0.15；In the 4th interval (5000, ∞), the quantity of public number information is 500, then w4=0.05.
When calculating the temperature of public number information, calculate the power of influence of the public number information of this public number information current date
wtAnd the impact w of the public number information of current date the previous dayy.
The power of influence w of the public number information of current datetShadow less than or equal to the public number information of current date the previous day
Ring wy, temperature h=0 of this public number information.
The power of influence w of the public number information of current datetImpact w more than the public number information of current date the previous dayy
When:
If the impact w of the public number information of current date the previous dayyBelong to first interval [0,100], and current date
The impact w of the public number information of the previous dayy=0, then temperature h=100* (1/0.5) * (w of this public number informationt)
If the impact w of the public number information of current date the previous dayyBelong to first interval [0,100], and current date
The impact w of the public number information of the previous dayy≠ 0, then temperature h=100* (1/0.5) * (w of this public number informationt-wy)/wy；
If the impact w of the public number information of current date the previous dayyBelong to second interval (100,1000], then this public
Temperature h=100* (1/0.3) * (w of number informationt-wy)/wy；
If the impact w of the public number information of current date the previous dayyBelong to the 3rd interval (1000,5000], then this public affairs
Temperature h=100* (1/0.15) * (w of crowd's informationt-wy)/wy；
If the impact w of the public number information of current date the previous dayyBelong to the 4th interval (5000, ∞), then this public
Temperature h=100* (1/0.05) * (w of number informationt-wy)/wy.
The temperature sort method of the public number information that the present invention provides can calculate public number information according to aforesaid way
Temperature h.On the basis of being calculated due to the power of influence w that the calculating of temperature h of public number information is built upon public number information, because
This, it is preferable that being updated periodically the power of influence w of public number information at each in the temperature h sort method of public number information
The ratio of the sum of the quantity in interval and public number information.In some change case, the interval of the power of influence w of public number information
Division can also be adjusted according to the change of the power of influence w of public number information.
In certain embodiments, after temperature h calculating each public number information, also include the step pushing that sorts.
It is similar that sequence with the power of influence w of public number information pushes step.
In one embodiment, first, according to temperature h of public number information, public number information is ranked up.Then, press
Ranking results according to temperature h of public number information will push public number information to user.Preferably, temperature h is come front p%
(from big to small) to user, p is the integer in 0 to 30 to public number information pushing.User referred herein can be from the public
Number obtain information user it is also possible to be intended to the user releasing news by public number.Can be to user by such mode
Push the higher multiple public number information of temperature h, higher, valuable, powerful to improve user's acquisition power of influence rate of change
Information, or make the user that releases news understand issued public number heatrate h to carry out next step decision-making etc..
In a change case of above-described embodiment, first, the multiple public number information being captured are divided into multiple
Classification, each classification includes multiple public number information.The step that the division of multiple public number information can provide in the present invention
Middle execution is it is also possible to obtain from the server that the plurality of public number information is located.Specifically, in certain embodiments, public
During many numbers issue public number information, the affiliated classification of this public number information can be increased.In other embodiment, can basis
The classification of public number judges the affiliated classification of the public number information that this public number is issued.In further embodiments, can be to public affairs
Crowd's information is analyzed to judge classification belonging to this public number information.For example, according to most passes occur in public number information
Keyword, the picture in public number information is analyzed and then is judged belonging to this public number information point by analyzing and training system
Class.Afterwards, under each classification, temperature h according to public number information is ranked up to public number information.
Then, push to user according to the ranking results of the affiliated classification of public number information and temperature h of public number information
Public number information.Specifically, in certain embodiments, user has one or more labels, corresponding one point of each label
Class, this step can include one classification under, by temperature h come front p% public number information pushing give have corresponding to this
The user of the label of classification, p is the integer in 0 to 30.Further, the label that user has can user voluntarily select
Label.For example, user can select to pay close attention to the public number information of certain or multiple classification.In some change case, user has
Label obtained by user behavior analysis.
According to another aspect of the invention, also provide a kind of sort method of public number power of influence, referring specifically to Fig. 5, Fig. 5
5 steps are shown altogether:
Step s510: according to the present invention provide the power of influence sort method of public number information calculate public number first
The power of influence w of the public number information issued in the time period.
Step s520: calculate the power of influence w sum of the public number information that public number is issued in first time period.When first
Between section can be one week, one month, a season, the time period such as half a year.
Step s530: the power of influence w sum of the public number information that public number is issued in first time period is as this public affairs
The power of influence q of many numbers.
Step s540: public number is ranked up according to the power of influence q of public number.
Step s550: power of influence q (from big to small) is come the public number information pushing of front r% to user, r is 0 to 30
In integer.
In a specific embodiment of the sort method of public number power of influence, represent public number using discrete star
Power of influence q, star includes 0.5,1,1.5,2,2.5,3,3.5,4,4.5,5.Star value shows more greatly this public number power of influence more
High.Public number power of influence q shows as the power of influence w sum of this public number sent out public number information within a period of time.One timing
The public number information content issued in phase is more, and the power of influence w of single public number information is bigger, and its public number power of influence q gets over
Greatly.
Public number power of influence q=σ w, all public number that public number power of influence q is issued in month with this public number
The power of influence w sum of information is being calculated.From small to large public number is ranked up according to public number power of influence q, according to row
Tagmeme puts acquisition public number power of influence star.For example, the power of influence q of public number comes front 10% is 0.5 star；The shadow of public number
It is 1 star that power q of sound comes front 10% to front 20%；It is 1.5 stars that the power of influence q of public number comes front 20% to front 30%；Public
It is 2 stars that the power of influence q of many numbers comes front 30% to front 40%；It is 2.5 that the power of influence q of public number comes front 40% to front 50%
Star；It is 3 stars that the power of influence q of public number comes front 50% to front 60%；The power of influence q of public number comes front 60% to front
70% is 3.5 stars；It is 4 stars that the power of influence q of public number comes front 70% to front 80%；Before the power of influence q of public number comes
80% to front 90% is 4.5 stars；It is 5 stars that the power of influence q of public number comes front 90% to front 100%.According to public number
Star, can get information about the power of influence of this public number.
The present invention also provides a kind of power of influence of power of influence, the temperature of public number information and public number of public number information
Integrated application, to calculate topic influence and the topic temperature of public number in conjunction with above-mentioned result of calculation.By public number, (suggestion is led
Sleeve) topic influence and topic temperature can know in the interim time, under a certain group of key word (topic), certain public number
The growth of the spread scope of issued public number information and this public number power of influence and Decay Rate.
The topic influence of public number has two key factors, that is, this public number issue (a certain group crucial with certain topic
Word) related public number informational influence power, with this public number power of influence of itself.This two values are bigger, the topic of its public number
Power of influence is bigger.But different based on significance level, give their different weights, the weight of the wherein power of influence of public number information is big
Weight in public number power of influence itself.
The topic influence of public number finds one or more public number letters of correlation with certain key word or crucial phrase
Breath, and it is calculated as follows the topic influence of public number:
Topic influence=the 0.99*sum of public number be (the public number information related to topic that this public number is issued
Power of influence) this public number of+0.01* power of influence.
The topic temperature of public number is only dependent upon the public number heatrate sum related to topic of this public number issue.
Public number heatrate is bigger, and the topic temperature of public number is bigger.The topic temperature of public number is calculated as follows:
Topic temperature=the sum (temperature with topic relevant public information that this public number is issued) of public number.
Preferably, the present invention also provides the public number row of the topic temperature of topic influence based on public number and public number
Sequence and method for pushing, the power of influence sort method with the power of influence, the temperature of public number information and the public of above-mentioned public number information
Similar, will not be described here.
The present invention also provides the public number information sorting system calculating based on above-mentioned public number informational influence power, based on above-mentioned
The public number information sorting system of public number heatrate calculating, the public number sequence system being calculated based on above-mentioned public number power of influence
System., it is described taking the public number ordering system being calculated based on above-mentioned public number power of influence as a example.Based on the impact of above-mentioned public number
The public number ordering system that power calculates adopts the power of influence sort method of public number as described above, and multiple public number are arranged
Sequence, and push public number according to the ranking results of the power of influence of public number to user.Specifically, Fig. 6 and Fig. 7 respectively illustrates
The power of influence ordering system of public number pushes two embodiments of public number.
Referring first to Fig. 6, Fig. 6 shows that the power of influence ordering system of public number according to a first embodiment of the present invention pushes
The topological diagram of public number.Fig. 6 shows ordering system 310, server 320 and multiple terminal 330.Ordering system 310, server
320 and multiple terminal 330 be in communication with each other by network.Multiple terminals 330 have registered public number respectively on server 320, and
Issue its public number information respectively.The public number that ordering system 310 obtains multiple terminal 330 registrations from server 320 is issued
Public number information data, and calculate the impact of public number according to the power of influence sort method of public number provided by the present invention
Power, is ranked up to public number according to the power of influence of the public number calculating gained.By sequence, ordering system 310 passes through service
Multiple public number higher for power of influence are pushed to the general account that terminal 330 is registered by device 320.
Fig. 7 shows that the power of influence ordering system of public number account according to a second embodiment of the present invention pushes public number
Topological diagram.In the figure 7, similar with the topological diagram shown in Fig. 6, multiple terminals 330a register public number account on server 320.
Ordering system 310 obtains the data of the public number information of public number issue from server 320, calculates the power of influence of public number,
And according to the power of influence of the public number calculating gained, public number is ranked up.In the present embodiment, ordering system 310 directly to
Terminal 330b pushes the higher multiple public number of power of influence.Terminal 330b can be the end of not register account number on server 320
End.Terminal 330b can also be to register the terminal of general account on server 320.Terminal 330b can be according to the public affairs being pushed
Many numbers obtain public number information, or pass through pushed public number and release news.
The power of influence ordering system that above-mentioned Fig. 6 and Fig. 7 only schematically shows the public number of present invention offer pushes
The topological diagram of public number.The quantity of ordering system, server and terminal is not so limited, and those skilled in the art can also be real
Now more communicate to connect mode, will not be described here.The public number information row being calculated based on above-mentioned public number informational influence power
Sequence system, based on above-mentioned public number heatrate calculate public number information sorting system also can similarly arrange.In some changes
Change the public number information sorting system in example, calculating based on above-mentioned public number informational influence power, be based on above-mentioned public number information heat
Spend the public number information sorting system calculating, be all integrated in one based on the public number ordering system that above-mentioned public number power of influence calculates
In individual processing system.Public number information sorting system in other change case, based on the calculating of above-mentioned public number informational influence power
System, based on above-mentioned public number heatrate calculate public number information sorting system, based on above-mentioned public number power of influence calculate
Public number ordering system can be processing system individually.Those skilled in the art can also realize the more side of change
Formula, will not be described here.
Compared to existing technology, the present invention has the advantage that
1) present invention passes through to gather two Interaction parameters of public number information, when the first Interaction parameters are more than or equal to threshold value
When, one of Interaction parameters are modified, calculate public number letter based on this two Interaction parameters and correction Interaction parameters
The power of influence of breath, and give the different weight of these parameters so that the power of influence calculating gained can more accurately represent the public
The power of influence of number information；
2) distribution situation of the power of influence based on public number information, the public number power of influence area being located according to public number information
Between, to calculate the temperature of public number information, that is, the power of influence rate of change of public number information, the present invention considers that public number is believed
Change case difficulty in different intervals for the power of influence of breath is different, with when calculating the temperature of public number information, according to different public
Public number information proportion in the power of influence interval of crowd's information, gives different degree-of-difficulty factors, and then makes to calculate institute
The temperature obtaining can more accurately represent the temperature of public number information；
3) power of influence of the accurate public number information being calculated based on the present invention calculates the power of influence of public number so that counting
The power of influence calculating gained can more accurately represent the power of influence of public number；
4) it is based respectively on the power of influence of above-mentioned public number information, the temperature of public number information to public number information sorting, come
To the higher public number information of user's push power of influence or temperature.Power of influence based on above-mentioned public number sorts to public number, comes
Push the higher public number of power of influence to user.User can pay close attention to these public number or collection public number information according to demand, or
Person is released news by the higher public number of these power of influence, more effectively to obtain information or to release news.
More than it is particularly shown and described the illustrative embodiments of the present invention.It should be understood that the invention is not restricted to institute
Disclosed embodiment, on the contrary, it is intended to cover and comprising various modifications within the scope of the appended claims and equivalent put
Change.
Claims (30)
1. a kind of power of influence sort method of public number information is it is characterised in that include:
The first Interaction parameters y and the second Interaction parameters d of the corresponding multiple public number information of crawl；
The first Interaction parameters y based on described public number information and the second Interaction parameters d, calculates described public number in the steps below
The power of influence of information:
When the first Interaction parameters y of described public number information is more than or equal to first threshold,
Calculate correction second Interaction parameters of described public number information:
dm(dt)=e[1/(dt+1)]* d (dt),
Wherein, dt is that the first Interaction parameters of described public number information reach between date and the current date of described first threshold
Interval natural law, dm(dt) for correction second Interaction parameters of the current date of public number information, d (dt) is the public affairs of current date
Second Interaction parameters of crowd's information；
When dt is more than 0, it is calculated as follows the power of influence w of public number information:
W=ay (dt)+(1-a) [dm(dt)+dm(dt-1)-d (dt-1)],
Wherein, a is rational number, and y (dt) is the first Interaction parameters of the current date of public number information, dm(dt-1) it is to work as the day before yesterday
Correction second Interaction parameters of the public number information of the previous day phase, d (dt-1) is the public number information of current date the previous day
Second Interaction parameters.
2. public number information as claimed in claim 1 power of influence sort method it is characterised in that
When the first Interaction parameters y of described public number information is less than described first threshold, it is calculated as follows public number letter
The power of influence w of breath:
W=ay+ (1-a) d.
3. the power of influence sort method of public number information as claimed in claim 1 is it is characterised in that when being equal to 0 for dt, press
The power of influence w of equation below calculating public number information:
W=ay (0)+(1-a) dm(0),
Wherein, y (0) is current first Interaction parameters of described public number information, dm(0) it is currently repairing of described public number information
Positive second Interaction parameters, wherein, dm(0)=e1* d (0), d (0) is current second Interaction parameters of described public number information.
4. the power of influence sort method of the public number information as described in any one of claims 1 to 3 is it is characterised in that described
One threshold value is the integer in 9000 to 11000.
5. the power of influence sort method of the public number information as described in any one of claims 1 to 3 is it is characterised in that also include:
Power of influence w according to described public number information is ranked up to public number information；
Ranking results according to the power of influence w of described public number information will push described public number information to user.
6. public number information as claimed in claim 5 power of influence sort method it is characterised in that according to ranking results to
The step that family pushes described public number information includes:
Power of influence w is come the public number information pushing of front n% to user, n is the integer in 0 to 30.
7. the power of influence sort method of the public number information as described in any one of claims 1 to 3 is it is characterised in that also include:
The multiple public number information being captured are divided into multiple classification, and each described classification includes multiple public number information；
Under each described classification, the power of influence w according to described public number information is ranked up to public number information；
Ranking results according to the affiliated classification of described public number information and the power of influence w of described public number information push to user
Described public number information.
8. the power of influence sort method of public number information as claimed in claim 7 is it is characterised in that user has one or many
Individual label, each described label corresponds to a described classification, according to affiliated classification and the described public number of described public number information
The step pushing described public number information to user is included by the ranking results of the power of influence w of information:
Under a described classification, power of influence w is come the public number information pushing of front n% to the mark having corresponding to this classification
The user signing, n is the integer in 0 to 30.
9. the power of influence sort method of the public number information as described in any one of claims 1 to 3 is it is characterised in that described
One Interaction parameters and described second Interaction parameters are to read number, put and praise number, forward number, comment number, collection number and pay close attention in number
Any two
10. the power of influence sort method of public number information as claimed in claim 9 is it is characterised in that described first interaction is joined
For reading number, described second Interaction parameters are that point praises number to number.
The power of influence sort method of 11. public number information as claimed in claim 9 is it is characterised in that described first interaction is joined
For reading number, described second Interaction parameters are to forward number to number.
The power of influence sort method of 12. public number information as claimed in claim 9 is it is characterised in that described first interaction is joined
For reading number, described second Interaction parameters are comment number to number.
The power of influence sort method of the 13. public number information as described in any one of claims 1 to 3 is it is characterised in that a's takes
Value scope is 0.01 to 0.1.
The power of influence sort method of the 14. public number information as described in any one of claims 1 to 3 is it is characterised in that described public affairs
Crowd's information is the article of public number account issue, picture, audio frequency and/or the video of social network-i i-platform.
The power of influence sort method of the 15. public number information as described in any one of claims 1 to 3 is it is characterised in that pass through one
Individual or multiple described social network-i i-platform api interface captures the first Interaction parameters and the second interactive ginseng of described public number information
Number.
A kind of 16. power of influence ordering systems of public number information are it is characterised in that according to such as any one of claim 1 to 15 institute
Multiple described public number information are ranked up by the power of influence sort method of the public number information stated, and according to described public number
Power of influence ranking results to user push described public number information.
A kind of 17. temperature sort methods of public number information are it is characterised in that include:
Public number letter according to the power of influence sort method calculating of the public number information as described in any one of claim 1 to 15
The power of influence w of breath；
Power of influence w according to described public number calculates temperature h of described public number information, wherein:
The power of influence w of described public number information is divided into m interval, m is the integer more than 2, for b in described m interval
Individual interval, as b=1, this interval is [0, z1], when b is the arbitrary integer in 2 to m-1, this interval is (zb-1, zb], work as b
During equal to m, this interval is (zm-1, ∞), when b is the arbitrary integer in 1 to m, zbFor positive integer；
Calculate the ratio of the power of influence w of the described public number information quantity in each interval and the sum of described public number information
Example, in b-th interval, the ratio of the power of influence w of described public number information is wb；
Power of influence w when the public number information of current datetImpact w more than the public number information of current date the previous dayyWhen,
If wyB-th interval of ∈, and when b is the integer being less than or equal to m more than 1, h=c* (1/wb)*(wt-wy)/wy, wherein, c is
Numeric parameter.
The temperature sort method of 18. public number information as claimed in claim 17 it is characterised in that
Power of influence w when the public number information of current datetImpact w more than the public number information of current date the previous dayyWhen,
If wyWhen=0, h=c* (1/wb)*(wt)；
If wyThe 1st interval of ∈, and wyWhen ≠ 0, h=c* (1/w1)*(wt-wy)/wy.
The temperature sort method of 19. public number information as claimed in claim 17 it is characterised in that
Power of influence w when the public number information of current datetImpact w less than or equal to the public number information of current date the previous dayy
When, temperature h=0 of described public number information.
The temperature sort method of the 20. public number information as described in any one of claim 17 to 19 it is characterised in that m be 3 to
Arbitrary integer in 6.
The temperature sort method of the 21. public number information as described in any one of claim 17 to 19 is it is characterised in that working as b is 1
During arbitrary integer to m, zbMultiple for 100.
The temperature sort method of the 22. public number information as described in any one of claim 17 to 19 is it is characterised in that described public affairs
The power of influence w of crowd's information is divided into 4 intervals, including [0,100], (100,1000], (1000,5000], and (5000,
∞).
The temperature sort method of the 23. public number information as described in any one of claim 17 to 19 is it is characterised in that also wrap
Include:
Temperature h according to described public number information is ranked up to public number information；
Ranking results according to temperature h of described public number information will push described public number information to user.
The temperature sort method of 24. public number information as claimed in claim 23 it is characterised in that according to ranking results to
The step that family pushes described public number information includes:
Temperature h is come the public number information pushing of front p% to user, p is the integer in 0 to 30.
The temperature sort method of the 25. public number information as described in any one of claim 17 to 19 is it is characterised in that also wrap
Include:
The multiple public number information being captured are divided into multiple classification, and each described classification includes multiple public number information；
Under each described classification, temperature h according to described public number information is ranked up to public number information；
Ranking results according to the affiliated classification of described public number information and temperature h of described public number information push institute to user
State public number information.
The temperature sort method of 26. public number information as claimed in claim 25 is it is characterised in that user has one or many
Individual label, each described label corresponds to a described classification, according to affiliated classification and the described public number of described public number information
The step pushing described public number information to user is included by the ranking results of temperature h of information:
Under a described classification, temperature h is come the public number information pushing of front p% to the label having corresponding to this classification
User, p is the integer in 0 to 30.
A kind of 27. temperature ordering systems of public number information are it is characterised in that according to as described in any one of claim 17 to 26
Public number information temperature sort method, multiple described public number information are ranked up, and according to described public number information
Temperature ranking results to user push described public number information.
A kind of 28. sort methods of public number power of influence are it is characterised in that include:
Public number according to the power of influence sort method calculating of the public number information as described in any one of claim 1 to 15 exists
The power of influence w of the public number information issued in first time period；
Calculate the power of influence w sum of the public number information that described public number is issued in first time period；
The power of influence w sum of the public number information that described public number is issued in first time period is as the impact of this public number
Power q；
According to the power of influence q of described public number, described public number is ranked up.
29. public number power of influence sort methods as claimed in claim 28 are it is characterised in that also include:
Power of influence q is come the public number information pushing of front r% to user, r is the integer in 0 to 30.
A kind of 30. ordering systems of public number power of influence are it is characterised in that according to as described in any one of claim 28 to 29
Multiple described public number are ranked up by the sort method of public number power of influence, and the sequence according to described public number power of influence
Result pushes described public number information to user.
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