CN106331745A - Dynamic video advertisement implanting method - Google Patents
Dynamic video advertisement implanting method Download PDFInfo
- Publication number
- CN106331745A CN106331745A CN201610799150.2A CN201610799150A CN106331745A CN 106331745 A CN106331745 A CN 106331745A CN 201610799150 A CN201610799150 A CN 201610799150A CN 106331745 A CN106331745 A CN 106331745A
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- China
- Prior art keywords
- advertisement
- characteristic point
- single frames
- picture
- point
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- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
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Classifications
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
- H04N21/234—Processing of video elementary streams, e.g. splicing of video streams, manipulating MPEG-4 scene graphs
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
- H04N21/235—Processing of additional data, e.g. scrambling of additional data or processing content descriptors
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
Abstract
The invention discloses a dynamic video advertisement implanting method, which comprises the steps of acquiring a video frame rate of advertisement video required to be implanted; decomposing the advertisement video required to be implanted into a plurality of continuous single-frame images according to the video frame rate; acquiring features points of each single-frame image; combining the plurality of adjacent single-frame images into a plurality of advertisement segments according to the feature points; parsing out advertisement spaces in the advertisement segments according to the feature points; and implanting the advertisement images into the advertisement spaces of the advertisement segments according to the feature points. Compared with the prior art, the dynamic video advertisement implanting method is not restricted to user-generated content, can be widely applied to almost all videos, and is wide in implantation range; the dynamic video advertisement implanting method can better achieve excellent integration with the content compared with traditional front attached advertisements, and is more natural and more smooth in experience; and capacity expansion is performed on traditional video advertisements, implanted advertisements are not limited by the video shooting period any more, and the implanted advertisement selling period and the content life cycle are enabled to be longer. The dynamic video advertisement implanting method can process various images with different detail richness degrees, different light-dark levels and different color gamut richness degrees.
Description
Technical field
The present invention relates to areas of information technology, be specifically related to a kind of dynamic video ads method for implantation.
Background technology
Along with the development of video copy transaction, the secondary propagation of films and television programs is the highest extensively.And secondary propagates just meaning
The advertisement being not belonging to secondary propagation side needs needing to re-start advertisement implantation before replacing.
It is to use Adobe After Effects CC, Adobe that means are implanted in the most traditional video secondary advertisement
Premiere Pro software etc..These two kinds of softwares require have higher video editing ability and software to use to use editorial staff
Ability, on the other hand, uses Video editing software to need each frame manual handle editor, and every two field picture is required for careful process,
Workload is relatively big, and time efficiency ratio is relatively low.
Existing video secondary advertisement implanted prosthetics, image procossing the most single for details, high light flicker is not good enough；But
Some situation, selected implanted region has due to many reasons such as light, location, the region causing secondary to be implanted on a large scale
Deformation, impact implant flatness；Require to use fusion mode to be mixed into advertisement, due to background colour gamut ratio in some implanted region
Abundanter, cause the effect colour gamut after merging to negate
Summary of the invention
It is an object of the invention to provide a kind of dynamic video ads method for implantation, the method is not limited in self-control
Holding, can be widely applied to almost all of video, transplanting scope is wide；More can do well with content than bumper advertisements before tradition
Merge, experience more natural smooth；Conventional video advertisement is carried out dilatation, and product placement will be no longer by the time limit in movies-making week
System so that product placement sells the cycle and content life cycle is longer.And various different details can be processed and enrich degree, no
With brightness level, different colour gamuts enrich the picture of degree.
The invention provides a kind of dynamic video ads method for implantation for achieving the above object, including step:
A. obtain and need the video frame rate of product placement video；
B. product placement video will be needed to resolve into several continuous single frames pictures according to video frame rate；
C. the characteristic point of every width single frames picture is obtained；
D. according to characteristic point, several adjacent single frames pictures are combined into multiple advertisement section；
E. the advertisement position in advertisement section is parsed according to characteristic point；
F. according to characteristic point product placement picture in the advertisement position of advertisement section.
The described characteristic point obtaining every width single frames picture, including step:
G. every width single frames picture that step B generates is obscured with default fuzzy coefficient, the figure after then obscuring
Chip size reduces half, then is obscured with default fuzzy coefficient by the picture after minification, repeats by that analogy
4-5 time, obtain the fuzzy rear picture of several continuous print corresponding with every width single frames picture that step B generates；
H. by every width 8 pixels that after fuzzy, each pixel on picture is adjacent with the fuzzy rear picture at its place
Each 9 pixels of picture correspondence position, 26 pixels altogether after two width adjacent with the fuzzy rear picture at its place are fuzzy
Carry out pixel value to compare；If this point is maximum point or smallest point, then this point is exactly temporal character point；
I. borderline region and the temporal character point of low brightness area in every width single frames picture that removal step B generates, residue
Temporal character point be exactly the characteristic point of every width single frames picture that step B generates；
J. it is that each characteristic point calculates a direction, utilizes the yardstick on position and rotational invariance, generate unique mark
Give characteristic point.
Described is combined into multiple advertisement section according to characteristic point by several adjacent single frames pictures, particularly as follows: from needing implantation
First width single frames picture of advertisement video starts a query at, and makees with the single frames picture not less than 1000 of the feature point number in single frames picture
Start frame for advertisement section；On the basis of start frame characteristic point, every width single frames picture feature point special with start frame after lookup
Levy and a little compare, using the previous single frames picture of the characteristic point identical rate single frames picture less than 70% as the end frame of advertisement section,
Complete the combination of an advertisement section；Then, from the beginning of the single frames picture that this feature identical rate of point is less than 70%, combined advertisements is continued
Section, until several continuous single frames pictures that step B generates terminate, generates multiple advertisement section.
Described according to characteristic point, several adjacent single frames pictures be combined into multiple advertisement section and also include: complete one
After the combination of advertisement section, analyze the position in the characteristic point of this advertisement section start frame single frames picture later, and by position
Information adds in characteristic point so that the characteristic point of each advertisement section start frame can reflect this feature point single frames picture later
The position of middle same characteristic features point and there is situation.
Described parses the advertisement position in advertisement section according to characteristic point, particularly as follows: obtain each advertisement section start frame
Characteristic point information, according to characteristic point distribution situation, is distributed closeer region by characteristic point in start frame and is defined as advertisement position.
In described start frame characteristic point be distributed closeer region be specially in region the density of characteristic point no less than 4/
Unit are.
Described according to characteristic point product placement in advertisement position, particularly as follows: by ad content to replace or to merge, hide
In the advertisement position of the mode product placement section start frame kept off or do not block, then believe with the position of the characteristic point in this advertisement position
Cease in the single frames picture after ad content is implanted.
The present invention compared with prior art, is not limited to make content by oneself, can be widely applied to almost all of video, plant
Enter scope wide；More can do well fusion with content than bumper advertisements before tradition, experience more natural smooth；To conventional video advertisement
Carrying out dilatation, product placement will no longer be limited by the movies-making cycle so that product placement sells cycle and content life week
Phase is longer.The present invention can process various different details and enrich degree, Different Light-dark level, and different colour gamuts enrich the figure of degree
Sheet.
Accompanying drawing explanation
Fig. 1 is the flow chart of the embodiment of the present invention 1.
Detailed description of the invention
The following is the specific embodiment of the present invention, technical scheme is further described, but the present invention
Protection domain be not limited to these embodiments.Every change without departing substantially from present inventive concept or equivalent replacement are included in this
Within bright protection domain.
Embodiment 1
A kind of dynamic video ads method for implantation, as it is shown in figure 1, include step:
A. obtain and need the video frame rate of product placement video；
B. product placement video will be needed to resolve into several continuous single frames pictures according to video frame rate；
C. the characteristic point of every width single frames picture is obtained；
D. according to characteristic point, several adjacent single frames pictures are combined into multiple advertisement section；
E. the advertisement position in advertisement section is parsed according to characteristic point；
F. according to characteristic point product placement picture in the advertisement position of advertisement section.
The described characteristic point obtaining every width single frames picture, including step:
G. every width single frames picture that step B generates is obscured with default fuzzy coefficient, the figure after then obscuring
Chip size reduces half, then is obscured with default fuzzy coefficient by the picture after minification, repeats by that analogy
4-5 time, obtain the fuzzy rear picture of several continuous print corresponding with every width single frames picture that step B generates；
H. by every width 8 pixels that after fuzzy, each pixel on picture is adjacent with the fuzzy rear picture at its place
Each 9 pixels of picture correspondence position, 26 pixels altogether after two width adjacent with the fuzzy rear picture at its place are fuzzy
Carry out pixel value to compare；If this point is maximum point or smallest point, then this point is exactly temporal character point；
I. borderline region and the temporal character point of low brightness area in every width single frames picture that removal step B generates, residue
Temporal character point be exactly the characteristic point of every width single frames picture that step B generates；
J. it is that each characteristic point calculates a direction, utilizes the yardstick on position and rotational invariance, generate unique mark
Give characteristic point.
Described is combined into multiple advertisement section according to characteristic point by several adjacent single frames pictures, particularly as follows: from needing implantation
First width single frames picture of advertisement video starts a query at, and makees with the single frames picture not less than 1000 of the feature point number in single frames picture
Start frame for advertisement section；On the basis of start frame characteristic point, every width single frames picture feature point special with start frame after lookup
Levy and a little compare, using the previous single frames picture of the characteristic point identical rate single frames picture less than 70% as the end frame of advertisement section,
Complete the combination of an advertisement section；Then, from the beginning of the single frames picture that this feature identical rate of point is less than 70%, combined advertisements is continued
Section, until several continuous single frames pictures that step B generates terminate, generates multiple advertisement section.
Described according to characteristic point, several adjacent single frames pictures be combined into multiple advertisement section and also include: complete one
After the combination of advertisement section, analyze the position in the characteristic point of this advertisement section start frame single frames picture later, and by position
Information adds in characteristic point so that the characteristic point of each advertisement section start frame can reflect this feature point single frames picture later
The position of middle same characteristic features point and there is situation.
Described parses the advertisement position in advertisement section according to characteristic point, particularly as follows: obtain each advertisement section start frame
Characteristic point information, according to characteristic point distribution situation, is distributed closeer region by characteristic point in start frame and is defined as advertisement position.
In described start frame characteristic point be distributed closeer region be specially in region the density of characteristic point no less than 4/
Unit are.
Described according to characteristic point product placement in advertisement position, particularly as follows: by ad content to replace or to merge, hide
In the advertisement position of the mode product placement section start frame kept off or do not block, then believe with the position of the characteristic point in this advertisement position
Cease in the single frames picture after ad content is implanted.
Claims (7)
1. a dynamic video ads method for implantation, it is characterised in that include step:
A. obtain and need the video frame rate of product placement video；
B. product placement video will be needed to resolve into several continuous single frames pictures according to video frame rate；
C. the characteristic point of every width single frames picture is obtained；
D. according to characteristic point, several adjacent single frames pictures are combined into multiple advertisement section；
E. the advertisement position in advertisement section is parsed according to characteristic point；
F. according to characteristic point product placement picture in the advertisement position of advertisement section.
2. according to the dynamic video ads method for implantation of claim 1, it is characterised in that the described every width single frames picture of acquisition
Characteristic point, including step:
G. every width single frames picture that step B generates is obscured with default fuzzy coefficient, the picture chi after then obscuring
The very little half that reduces, then the picture after minification is obscured with default fuzzy coefficient, repeat 4-5 by that analogy
Secondary, obtain the fuzzy rear picture of several continuous print corresponding with every width single frames picture that step B generates；
H. by every width 8 pixels that after fuzzy, each pixel on picture is adjacent with the fuzzy picture afterwards at its place and it
Each 9 pixels obscuring the fuzzy rear picture correspondence position of two adjacent width of rear picture at place, 26 pixels are carried out altogether
Pixel value compares；If this point is maximum point or smallest point, then this point is exactly temporal character point；
I. removal step B generate every width single frames picture in borderline region and the temporal character point of low brightness area, remaining temporarily
Time characteristic point be exactly the characteristic point of every width single frames picture that step B generates；
J. it is that each characteristic point calculates a direction, utilizes the yardstick on position and rotational invariance, generate and uniquely identify imparting
Characteristic point.
3. according to the dynamic video ads method for implantation of claim 2, it is characterised in that described according to characteristic point by adjacent
Several single frames pictures are combined into multiple advertisement section, particularly as follows: start a query at from the first width single frames picture needing product placement video,
In single frames picture, the feature point number single frames picture not less than 1000 is as the start frame of advertisement section；With start frame characteristic point it is
Benchmark, every width single frames picture feature point comparing with start frame characteristic point after lookup, with the identical rate of characteristic point less than 70%
The previous single frames picture of single frames picture as the end frame of advertisement section, complete the combination of an advertisement section；Then from this feature
The point identical rate single frames picture less than 70% starts, and continues combined advertisements section, until several continuous single frames pictures that step B generates
Terminate, generate multiple advertisement section.
4. according to the dynamic video ads method for implantation of claim 3, it is characterised in that described according to characteristic point by adjacent
Several single frames pictures are combined into multiple advertisement section and also include: after completing the combination of an advertisement section, analyze this advertisement section and rise
Position in the characteristic point of beginning frame single frames picture later, and positional information is added in characteristic point so that each advertisement section
The characteristic point of start frame can reflect the position of same characteristic features point in this feature point single frames picture later and there is situation.
5. according to the dynamic video ads method for implantation of claim 4, it is characterised in that described parses extensively according to characteristic point
Accuse the advertisement position in section, particularly as follows: obtain the characteristic point information of each advertisement section start frame,
According to characteristic point distribution situation, characteristic point in start frame is distributed closeer region and is defined as advertisement position.
6. according to the dynamic video ads method for implantation of claim 5, it is characterised in that characteristic point distribution in described start frame
Closeer region is specially in region the density of characteristic point no less than 4/unit are.
7. according to the dynamic video ads method for implantation of claim 5, it is characterised in that described according to characteristic point at advertisement position
Middle product placement, particularly as follows: by ad content by replace or merge, block or do not block in the way of product placement section initiate
Single frames picture in the advertisement position of frame, after then ad content being implanted with the positional information of the characteristic point in this advertisement position
In.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610799150.2A CN106331745A (en) | 2016-08-31 | 2016-08-31 | Dynamic video advertisement implanting method |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610799150.2A CN106331745A (en) | 2016-08-31 | 2016-08-31 | Dynamic video advertisement implanting method |
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| Publication Number | Publication Date |
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| CN106331745A true CN106331745A (en) | 2017-01-11 |
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| CN201610799150.2A Pending CN106331745A (en) | 2016-08-31 | 2016-08-31 | Dynamic video advertisement implanting method |
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Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2019205945A1 (en) * | 2018-04-27 | 2019-10-31 | 华为技术有限公司 | Method and computer apparatus for determining insertion position of advertisement, and storage medium |
| CN111565325A (en) * | 2020-04-30 | 2020-08-21 | 北京字节跳动网络技术有限公司 | Information pushing method and device, server and storage medium |
| CN112613473A (en) * | 2020-12-31 | 2021-04-06 | 湖南快乐阳光互动娱乐传媒有限公司 | Advertisement implanting method and system |
| CN113259713A (en) * | 2021-04-23 | 2021-08-13 | 深圳信息职业技术学院 | Video processing method and device, terminal equipment and storage medium |
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| CN104066003A (en) * | 2014-06-16 | 2014-09-24 | 百度在线网络技术（北京）有限公司 | Method and device for playing advertisement in video |
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Patent Citations (3)
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| CN103297811A (en) * | 2012-02-24 | 2013-09-11 | 北京明日时尚信息技术有限公司 | Method for realizing video advertisement in intelligently embedding mode |
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Cited By (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2019205945A1 (en) * | 2018-04-27 | 2019-10-31 | 华为技术有限公司 | Method and computer apparatus for determining insertion position of advertisement, and storage medium |
| CN111565325A (en) * | 2020-04-30 | 2020-08-21 | 北京字节跳动网络技术有限公司 | Information pushing method and device, server and storage medium |
| CN111565325B (en) * | 2020-04-30 | 2022-04-01 | 北京字节跳动网络技术有限公司 | Information pushing method and device, server and storage medium |
| CN112613473A (en) * | 2020-12-31 | 2021-04-06 | 湖南快乐阳光互动娱乐传媒有限公司 | Advertisement implanting method and system |
| CN112613473B (en) * | 2020-12-31 | 2024-04-23 | 湖南快乐阳光互动娱乐传媒有限公司 | Advertisement implantation method and system |
| CN113259713A (en) * | 2021-04-23 | 2021-08-13 | 深圳信息职业技术学院 | Video processing method and device, terminal equipment and storage medium |
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Application publication date: 20170111 |