CN106296278A - Reward voucher distribution method and system - Google Patents
Reward voucher distribution method and system Download PDFInfo
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- CN106296278A CN106296278A CN201610634726.XA CN201610634726A CN106296278A CN 106296278 A CN106296278 A CN 106296278A CN 201610634726 A CN201610634726 A CN 201610634726A CN 106296278 A CN106296278 A CN 106296278A
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
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Abstract
The invention discloses a kind of reward voucher distribution method and system, it is characterised in that including: S1, reward vouchers different for the margin of preference is matched the user that Price Sensitive degree is different；S2, described reward voucher is issued to the user that Price Sensitive degree matches.The present invention can analyze consumer and be willing to mean, when user checks product, the maximum amount that certain article pay, Auto-matching and precisely push reward voucher, thus improves the purchase intention of user.
Description
Technical field
The invention belongs to field of internet, particularly relate to a kind of reward voucher distribution method and system.
Background technology
In the face of the fierce market competition, enterprise promotes at a reduced price the most on a large scale, to stimulate demands at a low price, expands
Sales volume, promotes market share, but countless commercial struggle proves, promotes the shortcoming that can not be ignored at a reduced price: one is that price reduction is direct
Have impact on the profit of enterprise, if the amount of price reduction multi-pin does not reaches expection, can bring about loss, the duration directly weakening enterprise is competing
Strive power；Two is the marketing strategy proved effective as a kind of short-term of price reduction, if again and again used, influence whether original brand image and
Brand value, the intrinsic consumer group of the most therefore running off；Three is the impression directly compromising the consumer that original cost is bought, unfavorable
In the relation safeguarding client.
Reward voucher, as one common in marketing tool, has a natural advantage: reward voucher huge number, can screen
The level of consumer；Reward voucher has amount sum quantitative limitation, provides towards specific user, can serve as the work of resource allocation
With.The reward voucher that extensive indifference is sent with charge free, such as the reward voucher etc. of KFC of McDonald, loses reward voucher and can screen regulation
Advantage；And edm (Email Marketing) popularization/note etc. sent for specific crowd, because user leads certificate and use not to exist
Under Same Scene, open rate low, little to the stimulation of consumption.
In the face of same product or service, inherently there are different willingness to pay in different consumers.How to look into user
When seeing product, analyze consumer and be willing to mean the maximum amount that certain article pay, Auto-matching and precisely push reward voucher, thus
Improving the purchase intention of user, the most individual have problem to be solved.
Summary of the invention
The technical problem to be solved in the present invention is how when user checks product, analyzes consumer and is willing to mean certain thing
The maximum amount that product pay, Auto-matching and precisely push reward voucher, thus improve the purchase intention of user, it is provided that one reward voucher
Distribution method and system.
The present invention is to solve above-mentioned technical problem by the following technical programs:
A kind of reward voucher distribution method, including:
S1, reward vouchers different for the margin of preference is matched the user that Price Sensitive degree is different；
S2, described reward voucher is issued to the user that Price Sensitive degree matches.
Wherein, Price Sensitive degree is for weighing user's sensitivity to price, it is, the change weighing price is right
The purchasing behavior of user produces the size of impact, if user is high to the sensitivity of price, then mean that the purchase of user
Behavior is easily subject to the impact of the change of price, if user is low to the sensitivity of price, then mean that the purchase of user
Behavior is not readily susceptible to the impact of the change of price.
This programme according to user's sensitivity to price, analyzes consumer and is willing to mean that certain article pay is the highest
Amount, automatically for the reward voucher that user's coupling is different with the precisely propelling movement margin of preference, the granting of reward voucher makes the price of product send out
Changing, while improving the purchase intention of user, also without compromising on the economic interests of businessman.
It is preferred that S1 includes:
Price Sensitive degree label is added for user；
The reward voucher being respectively each margin of preference arranges the Price Sensitive degree label matched.
This programme realizes different for preferential degree by arranging, for reward voucher, the Price Sensitive degree label matched
Reward voucher matches the user that Price Sensitive degree is different, say, that reward voucher matches Price Sensitive degree label, and then
Match user.Being added with of Price Sensitive degree label helps understand that sign user is for the sensitivity of price intuitively,
Convenient management.
It is preferred that the quantized data that described Price Sensitive degree label is price sensitivity dimension based on user's portrait；
F=∑ PiWi, i=1,2 ..., n；
Wherein, F is the quantized data of price sensitivity dimension based on user's portrait；
Pi is the scoring of i-th index；
Wi is the weight of i-th index.
Wherein, index refers to for weighing user for the factor of the sensitivity of price, parameter etc., specific targets
Kind can be with sets itself；The scoring of index is based on the user user that obtains of portrait numerical value in a certain index, specifically
Code of points or standard can be with sets itself；The weight of index refers to be marked on measurement user to shared in the sensitivity of price
Proportion, concrete numeral can also sets itself.
This programme be given for calculating user's formula at the quantized data of price sensitivity dimension, beneficially technology people
Member calculates the Price Sensitive degree label of user according to the index of sets itself.
It is preferred that S1 includes:
S11, set up the incidence relation of the different reward voucher of preferential degree and product；
S12, the reward voucher different from the margin of preference that described product associates is matched the use that Price Sensitive degree is different
Family.
Wherein, product refers to that the product that user can buy, the reward voucher of a kind of preferential degree can associate to multiple product
Product, a kind of product can also associate the reward voucher to multiple preferential degree.Product is associated by this programme with reward voucher, Yong Hu
Can only use, when buying product, the reward voucher being associated with product to be bought, so contribute to the sale feelings according to each product
Condition or product situation set different preferential, promote that user buys.
It is preferred that S11 includes:
The prize drawing pond of described product is set；
Arrange whether reward voucher enters the prize drawing pond of described product；
S12 includes:
The user of the Price Sensitive degree matched is set for entering the reward voucher in the prize drawing pond of described product.
This programme whether enter by arranging reward voucher the prize drawing pond of described product embody reward voucher whether with described product
Condition associates, and the reward voucher in the prize drawing pond entering described product is the reward voucher associated with described product, is introduced into described product
The reward voucher in the prize drawing pond of product is the reward voucher not associated with described product；Prize drawing pond arrange can by with described product phase
The reward voucher of association is all summarised in together, contributes to centralized management.
It is preferred that S2 includes:
The entrance of reward voucher is got in S21, display；
S22, judge the prize drawing pond of described product in whether exist and the reward voucher that matches of user entering described entrance,
If so, S23 is performed, if it is not, perform S24；
S23, from enter the reward voucher that matches of user of described entrance is chosen reward voucher be issued to enter described in enter
The user of mouth；
S24, the output first information, the described first information matches for characterizing the user not existed and enter described entrance
Reward voucher.
In this programme, for enter described entrance user (user of reward voucher to be got) provide match preferential
Certificate, on the one hand, improve the purchase intention of user, on the other hand, if user have purchased product, moreover it is possible to win for businessman
Big economic benefit.
It is preferred that S2 is additionally included in before S21 performs following steps:
S20, judge the prize drawing pond of described product in whether have reward voucher, the most then perform S21, if it is not, the most do not show neck
Take the entrance of reward voucher；
And/or, S22 is included in when following condition meets one or more execution S23, otherwise performs S24:
The user entering described entrance had got the first threshold that the number of times of reward voucher is not up to preset under described product
Value；
There is, in the prize drawing pond of described product, the reward voucher matched with the user entering described entrance；
Enter the user of described entrance and get in the prize drawing pond of described product the user's phase with the described entrance of entrance
The Second Threshold that the number of times of the reward voucher joined not up to is preset；
And/or, described reward voucher distribution method also includes: by checking the logging status of the user entering described entrance,
The user obtaining the described entrance of entrance had got the number of times of reward voucher under described product, and/or, enter the use of described entrance
The total degree of reward voucher that the user with the described entrance of entrance matches had been got in the prize drawing pond of described product at family.
In S20, if there is no reward voucher in the prize drawing pond of described product, then show that any user is when buying described product
All can not use reward voucher；It is too much that the first threshold preset is possible to prevent user to get the number of times of reward voucher；The second threshold preset
It is too much that value is possible to prevent user to get the number of times of same middle reward voucher.
It is preferred that described reward voucher distribution method also includes: execution S0 before S1:
S0, set up reward voucher, the preferential amount of money of reward voucher is set and uses rule.
The present invention also provides for a kind of reward voucher delivery system, including:
Matching unit, for matching, by reward vouchers different for the margin of preference, the user that Price Sensitive degree is different；
Issuing unit, for being issued to, by described reward voucher, the user that Price Sensitive degree matches.
It is preferred that described matching unit includes:
Label model, for adding Price Sensitive degree label for user；
Arranging module, the reward voucher for the most each margin of preference arranges the Price Sensitive degree label matched.
It is preferred that the quantized data that described Price Sensitive degree label is price sensitivity dimension based on user's portrait；
F=∑ PiWi, i=1,2 ..., n；
Wherein, F is the quantized data of price sensitivity dimension based on user's portrait；
Pi is the scoring of i-th index；
Wi is the weight of i-th index.
It is preferred that described matching unit includes:
Relating module, for setting up the incidence relation of the different reward voucher of preferential degree and product；
Matching module, for matching Price Sensitive degree by the reward voucher different from the margin of preference that described product associates
Different users.
It is preferred that described relating module is for arranging the prize drawing pond of described product, and arrange whether reward voucher enters institute
State the prize drawing pond of product；
The Price Sensitive degree that the matching module reward voucher setting for the prize drawing pond for entering described product matches
User.
It is preferred that described issuing unit includes:
Display module, gets the entrance of reward voucher for display；
Whether judge module, exist in the prize drawing pond judge described product and match with the user entering described entrance
Reward voucher, if so, call granting module, if it is not, call output module；
Described granting module, for choosing reward voucher granting from the reward voucher that the user with the described entrance of entrance matches
Give the user entering described entrance；
Described output module, is used for exporting the first information, and the described first information enters described in entering for characterizing not exist
The reward voucher that the user of mouth matches.
It is preferred that described issuing unit also includes:
Whether anticipation module, for before calling described display module, it is judged that have preferential in the prize drawing pond of described product
Certificate, the most then call described display module, if it is not, the most do not show the entrance getting reward voucher；
And/or, described judge module for calling described granting module, otherwise when following condition meets one or more
Call described output module:
The user entering described entrance had got the first threshold that the number of times of reward voucher is not up to preset under described product
Value；
There is, in the prize drawing pond of described product, the reward voucher matched with the user entering described entrance；
Enter the user of described entrance and get in the prize drawing pond of described product the user's phase with the described entrance of entrance
The Second Threshold that the total degree of the reward voucher joined not up to is preset；
And/or, described issuing unit also includes: acquisition module, for by checking stepping on of the user entering described entrance
Record state, the user obtaining the described entrance of entrance had got the number of times of reward voucher under described product, and/or, enter described
The user of entrance got in the prize drawing pond of described product with the reward voucher that matches of user total the most secondary entering described entrance
Number.
It is preferred that described reward voucher delivery system also includes:
Build certificate unit, be used for setting up reward voucher, the preferential amount of money of reward voucher is set and uses rule.
On the basis of meeting common sense in the field, above-mentioned each optimum condition, can combination in any, obtain each preferable reality of the present invention
Example.
The most progressive effect of the present invention is: the present invention can analyze disappear according to user's sensitivity to price
Expense person is willing to mean the maximum amount that certain article pay, automatically for the reward voucher that user's coupling is different with the precisely propelling movement margin of preference,
The granting of reward voucher makes the price of product change, while improving the purchase intention of user, also without compromising on businessman
Economic interests.
Accompanying drawing explanation
Fig. 1 is the flow chart of the reward voucher distribution method of present pre-ferred embodiments.
Fig. 2 be present pre-ferred embodiments reward voucher distribution method in realize the flow chart of step 1.
Fig. 3 be present pre-ferred embodiments reward voucher distribution method in user, reward voucher and the matching relationship figure of product.
Fig. 4 be present pre-ferred embodiments reward voucher distribution method in realize the flow chart of step 2.
Fig. 5 is the schematic block diagram of the reward voucher delivery system of present pre-ferred embodiments.
Detailed description of the invention
Further illustrate the present invention below by the mode of embodiment, but the most therefore limit the present invention to described reality
Execute among example scope.
Embodiment
A kind of reward voucher distribution method, for reward voucher being issued to user, as it is shown in figure 1, include:
Step 1, reward vouchers different for the margin of preference is matched the user that Price Sensitive degree is different；
Step 2, described reward voucher is issued to the user that Price Sensitive degree matches.
Wherein, reward vouchers different for the margin of preference is matched the process of the different user of Price Sensitive degree such as by step 1
Shown in Fig. 2, comprise the following steps:
Step 101, set up reward voucher, the preferential amount of money of reward voucher is set and uses rule.Wherein, the preferential amount of money can body
Reveal the margin of preference of reward voucher, use rule can include the effective time time limit of reward voucher.As it is shown on figure 3, the present embodiment
Schematically list following several reward voucher:
Reward voucher 1: the preferential amount of money is 20 yuan, the effective time time limit is on August 1,1 day to 2016 July in 2016；
Reward voucher 2: the preferential amount of money is 50 yuan, the effective time time limit is on August 1,1 day to 2016 July in 2016；
Reward voucher 3: the preferential amount of money is 100 yuan, the effective time time limit is on JIUYUE 1,1 day to 2016 August in 2016；
Reward voucher 4: the preferential amount of money is 150 yuan, the effective time time limit is on JIUYUE 1,1 day to 2016 August in 2016.
Step 102, set up the incidence relation of the different reward voucher of preferential degree and product.Wherein, each product sets respectively
Be equipped with a prize drawing pond, whether enter by arranging reward voucher the prize drawing pond of described product determine described reward voucher whether with institute
State product to be associated: if reward voucher is set to enter the prize drawing pond of described product, then show described reward voucher and described product phase
Association, the most described reward voucher may be used for buying described product, if reward voucher is set to not enter the prize drawing pond of described product, then
Showing that described reward voucher is not associated with described product, the most described reward voucher may not be usable for buying described product.In this enforcement
In a kind of embodiment of example, select whether reward voucher enters the prize drawing of certain product by increasing a field in reward voucher
Pond.It addition, product can associate the reward voucher of multiple preferential degree in the present embodiment, the reward voucher of a kind of preferential degree can
To associate multiple products.Such as, as it is shown on figure 3, have product 1 and product 2, reward voucher 1,2 is associated with product 1 thus enters product
The prize drawing pond of product 1, reward voucher 1,4 is associated with product 2 thus enters the prize drawing pond of product 2, and reward voucher 3 is with product 1,2 the most not
Association thus do not enter the prize drawing pond of any product.
Step 103, reward vouchers different for the margin of preference is matched the user that Price Sensitive degree is different.Such as, by excellent
The reward voucher that favour amplitude is big matches the user that Price Sensitive degree is high, and reward voucher little for the margin of preference is matched Price Sensitive
The user of degree.In the present embodiment, the Price Sensitive degree weighing user is by with the addition of a valency respectively for each user
Lattice sensitivity label realizes:
Described Price Sensitive degree label is the quantized data of price sensitivity dimension based on user's portrait, according to can
Being used for weighing user to calculate for the factor of the sensitivity of price, parameter etc. and obtain, the kind of specific targets can set voluntarily
Fixed, such as: user use the number of times of reward voucher, user buy special selling can the number of times of product, the number of times of user's staggered shifts, removing can
The number of times of option；The scoring of index is based on the user user that obtains of portrait numerical value in a certain index, concrete scoring rule
Then or standard can be with sets itself, the present invention is also not especially limited；The weight of index refers to be marked on measurement user to price
Proportion shared in sensitivity, concrete numeral can also sets itself, the present invention is also not especially limited.Described price is quick
The computing formula of sense degree label is as follows:
F=∑ PiWi, i=1,2 ..., n；
Wherein, F is the quantized data of price sensitivity dimension based on user's portrait；
Pi is the scoring of i-th index；
Wi is the weight of i-th index.
The numerical value of F is the biggest, and user is the highest to the sensitivity of price.Step 103 can be by the most each preferential width
The reward voucher of degree arranges the Price Sensitive degree label matched, and realizes different from the margin of preference that described product associates
Reward voucher matches the user that Price Sensitive degree is different.Such as, as it is shown on figure 3, be calculated by above-mentioned formula:
The Price Sensitive degree label of user 1 is 0；
The Price Sensitive degree label of user 2 is 1；
The Price Sensitive degree label of user 3 is 2；
The Price Sensitive degree label of user 4 is 3；
The Price Sensitive degree label of user 5 is 1；
Reward voucher is as follows with the matching relationship of Price Sensitive degree label:
Reward voucher 1 and Price Sensitive degree label are the user of 0, i.e. user 1, coupling；
Reward voucher 2 and Price Sensitive degree label are the user of 1, i.e. user 2 and user 5, coupling；
Reward voucher 3 and Price Sensitive degree label are the user of 2, i.e. user 3, coupling；
Reward voucher 4 and Price Sensitive degree label are the user of 3, i.e. user 4, coupling.
In order to simplify matching process, improving matching efficiency, in the another embodiment of the present embodiment, step 103 is replaced
It is changed to: the user of the Price Sensitive degree matched is set for entering the reward voucher in the prize drawing pond of described product.In conjunction with Fig. 3, excellent
Favour certificate 3 is introduced into the prize drawing pond of product 1 and product 2, then this step just has only to arrange, for reward voucher 1,2,4, the valency matched
The user of lattice sensitivity, without the user arranging the Price Sensitive degree matched for reward voucher 3.
By step 101-103, the reward voucher distribution method of the present embodiment can according to user's sensitivity to price,
Analyze consumer to be willing to mean the maximum amount that certain article pay, automatically mate, for user, the reward voucher that the margin of preference is different.
The process that described reward voucher is issued to the user that Price Sensitive degree matches mainly is wanted to take out according to user
The reward voucher matched is issued to user by the request taking reward voucher, and as shown in Figure 4, step 2 comprises the following steps:
Step 201, judge the prize drawing pond of product in whether have reward voucher, the most then perform step 202, if it is not, then perform
Step 203.Such as, the reward voucher of product 1 to be provided, then whether there is reward voucher in being judged as the prize drawing pond of product 1.
Step 202, display get the entrance of reward voucher, then perform step 204.Can be permissible with user by described entrance
Getting reward voucher, described entrance in the display of the page showing described product, or can show otherwise.
Step 203, do not show the entrance getting reward voucher, then terminate flow process.
Step 204, judge user's whether Website login, if so, perform step 206, if it is not, then perform step 205.
Step 205, jump to login page, for user's Website login, then perform step 206.
Step 206, the logging status of the user entering described entrance of passing through to check, the user of the acquisition described entrance of entrance exists
Got the number of times of reward voucher under described product, and the user entering described entrance had got the prize drawing pond of described product
The total degree of the reward voucher that user that is interior and that enter described entrance matches.Such as, the user entering described entrance is user 1,
User 1 wants to extract the reward voucher of product 1, there is reward voucher 1,2 in the prize drawing pond of product 1, wherein preferential with what user 1 was mated
Certificate is reward voucher 1, can obtain user 1 by the logging status of user 1 and get the number of times of reward voucher for 1 time at product, i.e.
Got the number of times of reward voucher 1 for 1 time at product, also obtain user 1 got in the prize drawing pond of product 1 with user 1 phase
The total degree of the reward voucher joined, had got the total degree of reward voucher 1 the most, and described total degree is for get reward voucher 11 time at product
Number of times and get the summation of number of times of reward voucher 1 for 2 times at product.
Step 207, judge that the user entering described entrance had got the number of times of reward voucher under described product and whether reached
To the first threshold preset, the most then perform step 208, if it is not, then perform step 209.Such as, preset first threshold value is equal to
1, the most same user only has 1 lottery drawing machine meeting at each schedule, if user 1 got 1 reward voucher for 1 time at product,
So user 1 cannot get reward voucher 1 time at product again, jumps to step 209, if user 1 did not got excellent 1 time at product
Favour certificate, then user 1, it is possible to reward voucher can be got, jumps to step 208.
Step 208, judge described product prize drawing pond in whether exist with entrance described entrance user match excellent
Favour certificate, the most then perform step 210, if it is not, then perform step 211.That is, it is judged that whether exist in the prize drawing pond of product 1 and use
The most whether the reward voucher that family 1 matches, exist reward voucher 1.
Step 209, show access into the reward voucher that the user of described entrance had got, then terminate flow process.
Step 210, judge to enter in the user of described entrance had got the prize drawing pond of described product and enter described in entrance
Whether the total degree of the reward voucher that the user of mouth matches reaches default Second Threshold, the most then perform step 209, if it is not,
Then perform step 212.That is, it is judged that whether the total degree that user 1 had got reward voucher 1 reaches Second Threshold, such as, the is preset
Two threshold values are equal to 5, and the most same user can only get 5 reward vouchers 1 under all products, if user 1 had got 5 suboptimums
Favour certificate 1, then user 1 cannot get reward voucher 11 time at product again, jumps to step 209, if user 1 did not got 5 times
Reward voucher 1, then user 1, it is possible to reward voucher 1 can be got, jumps to step 212.
Step 211, the output first information, such as, the page that display is not drawn, the described first information does not exists for characterizing
The reward voucher matched with the user entering described entrance.
Step 212, the reward voucher that matches of user of described entrance chooses reward voucher it is issued to enter institute from entering
State the user of entrance.Specifically can randomly select reward voucher granting from the reward voucher that the user with the described entrance of entrance matches
Give the user entering described entrance, i.e. randomly select 1 reward voucher 1 and be issued to user 1.
The present embodiment is according to first judging that the user entering described entrance had got the secondary of reward voucher under described product
Whether whether number reaches default first threshold (step 207), exist and enter institute in then judging the prize drawing pond of described product
State the reward voucher (step 208) that the user of entrance matches, then judge that the user entering described entrance had got described product
Prize drawing pond in the total degree of reward voucher that matches with the user entering described entrance whether reach default Second Threshold and (walk
Rapid 210) order judges whether to meet the following condition that can provide reward voucher for entering the user of described entrance simultaneously:
The user entering described entrance had got the first threshold that the number of times of reward voucher is not up to preset under described product
Value；
There is, in the prize drawing pond of described product, the reward voucher matched with the user entering described entrance；
Enter the user of described entrance and get in the prize drawing pond of described product the user's phase with the described entrance of entrance
The Second Threshold that the number of times of the reward voucher joined not up to is preset.
On the premise of being capable of deciding whether to meet above-mentioned condition, according to other judgement order the most also can, as first judged
Whether there is the reward voucher matched with the user entering described entrance in the prize drawing pond of described product, then judge that entrance is described
The user of entrance had got the first threshold whether number of times of reward voucher reaches default under described product, then judged to enter institute
State the user of entrance and get the total of the reward voucher that matches with the user of the described entrance of entrance in the prize drawing pond of described product
Whether number of times reaches default Second Threshold, etc..
By step 201-212, the reward voucher distribution method of the present embodiment can according to the matching relationship set,
Reward voucher is issued to the user matched.
The reward voucher delivery system of the present embodiment, as it is shown in figure 5, include:
Build certificate unit 301, be used for setting up reward voucher, the preferential amount of money of reward voucher is set and uses rule.
Matching unit 302, for matching, by reward vouchers different for the margin of preference, the user that Price Sensitive degree is different.
Issuing unit 303, for being issued to, by described reward voucher, the user that Price Sensitive degree matches.
Wherein, described matching unit 302 includes:
Relating module 3021, for setting up the incidence relation of the different reward voucher of preferential degree and product.Specifically, it is used for
The prize drawing pond of described product is set, and arranges whether reward voucher enters the prize drawing pond of described product.By arranging reward voucher it is
The prize drawing pond of the described product of no entrance determines whether described reward voucher is associated with described product: if reward voucher is set to enter
The prize drawing pond of described product, then show that described reward voucher is associated with described product, and the most described reward voucher may be used for buying institute
State product, if reward voucher is set to not enter the prize drawing pond of described product, then show that described reward voucher is not relevant to described product
Connection, the most described reward voucher may not be usable for buying described product.
Matching module 3022, for matching Price Sensitive by the reward voucher different from the margin of preference that described product associates
The user that degree is different.Such as, reward voucher big for the margin of preference is matched the user that Price Sensitive degree is high, by the margin of preference
Little reward voucher matches the user of Price Sensitive degree.In the present embodiment, the Price Sensitive degree weighing user is by mark
Signing module is that each user with the addition of a Price Sensitive degree label respectively and realizes:
Described Price Sensitive degree label is the quantized data of price sensitivity dimension based on user's portrait, according to can
Being used for weighing user to calculate for the factor of the sensitivity of price, parameter etc. and obtain, the kind of specific targets can set voluntarily
Fixed, such as: user use the number of times of reward voucher, user buy special selling can the number of times of product, the number of times of user's staggered shifts, removing can
The number of times of option；The scoring of index is based on the user user that obtains of portrait numerical value in a certain index, concrete scoring rule
Then or standard can be with sets itself, the present invention is also not especially limited；The weight of index refers to be marked on measurement user to price
Proportion shared in sensitivity, concrete numeral can also sets itself, the present invention is also not especially limited.Described price is quick
The computing formula of sense degree label is as follows:
F=∑ PiWi, i=1,2 ..., n；
Wherein, F is the quantized data of price sensitivity dimension based on user's portrait；
Pi is the scoring of i-th index；
Wi is the weight of i-th index.
The numerical value of F is the biggest, and user is the highest to the sensitivity of price.Can be respectively each excellent by arranging module 3023
The reward voucher of favour amplitude arranges the Price Sensitive degree label matched, and realizes by the margin of preference that associates with described product not
Same reward voucher matches the user that Price Sensitive degree is different.
In order to simplify matching process, improving matching efficiency, in the another embodiment of the present embodiment, matching module is used
Reward voucher in the prize drawing pond for entering described product arranges the user of the Price Sensitive degree matched.
Described issuing unit 303 includes:
Whether anticipation module 3031, for before calling described display module, it is judged that have in the prize drawing pond of described product
Reward voucher, the most then call described display module, if it is not, the most do not show the entrance getting reward voucher.
Display module 3032, gets the entrance of reward voucher for display.
Acquisition module 3033, for the logging status by checking the user entering described entrance, obtains to enter described in entering
The user of mouth had got the number of times of reward voucher under described product, and the user entering described entrance had got described product
The total degree of the reward voucher matched with the user entering described entrance in prize drawing pond.
Judge module 3034, for calling granting module 3035 when following condition meets one or more, otherwise calls
Output module 3036:
The user entering described entrance had got the first threshold that the number of times of reward voucher is not up to preset under described product
Value；
There is, in the prize drawing pond of described product, the reward voucher matched with the user entering described entrance；
Enter the user of described entrance and get in the prize drawing pond of described product the user's phase with the described entrance of entrance
The Second Threshold that the total degree of the reward voucher joined not up to is preset.
Described granting module 3035, for choosing reward voucher from the reward voucher that the user with the described entrance of entrance matches
It is issued to enter the user of described entrance.Specifically can select at random from the reward voucher that the user with the described entrance of entrance matches
Take reward voucher and be issued to enter the user of described entrance.
Described output module 3036, is used for exporting the first information, and the described first information does not exist for characterizing and enters institute
State the reward voucher that the user of entrance matches.Such as, the page do not drawn is shown.
Although the foregoing describing the detailed description of the invention of the present invention, it will be appreciated by those of skill in the art that these
Being merely illustrative of, protection scope of the present invention is defined by the appended claims.Those skilled in the art is not carrying on the back
On the premise of the principle and essence of the present invention, these embodiments can be made various changes or modifications, but these change
Protection scope of the present invention is each fallen within amendment.
Claims (16)
1. a reward voucher distribution method, it is characterised in that including:
S1, reward vouchers different for the margin of preference is matched the user that Price Sensitive degree is different；
S2, described reward voucher is issued to the user that Price Sensitive degree matches.
2. reward voucher distribution method as claimed in claim 1, it is characterised in that S1 includes:
Price Sensitive degree label is added for user；
The reward voucher being respectively each margin of preference arranges the Price Sensitive degree label matched.
3. reward voucher distribution method as claimed in claim 2, it is characterised in that described Price Sensitive degree label be based on
The quantized data of the price sensitivity dimension of family portrait；
F=∑ PiWi, i=1,2 ..., n；
Wherein, F is the quantized data of price sensitivity dimension based on user's portrait；
Pi is the scoring of i-th index；
Wi is the weight of i-th index.
4. the reward voucher distribution method as described in any one in claim 1-3, it is characterised in that S1 includes:
S11, set up the incidence relation of the different reward voucher of preferential degree and product；
S12, the reward voucher different from the margin of preference that described product associates is matched the user that Price Sensitive degree is different.
5. reward voucher distribution method as claimed in claim 4, it is characterised in that S11 includes:
The prize drawing pond of described product is set；
Arrange whether reward voucher enters the prize drawing pond of described product；
S12 includes:
The user of the Price Sensitive degree matched is set for entering the reward voucher in the prize drawing pond of described product.
6. reward voucher distribution method as claimed in claim 4, it is characterised in that S2 includes:
The entrance of reward voucher is got in S21, display；
S22, judge the prize drawing pond of described product in whether exist and the reward voucher that matches of user entering described entrance, if
It is to perform S23, if it is not, perform S24；
S23, the reward voucher that matches of user of described entrance chooses reward voucher it is issued to enter described entrance from entering
User；
S24, output the first information, the described first information for characterize do not exist with entrance described entrance user match excellent
Favour certificate.
7. reward voucher distribution method as claimed in claim 6, it is characterised in that S2 performs following step before being additionally included in S21
Rapid:
S20, judge the prize drawing pond of described product in whether have reward voucher, the most then perform S21, if it is not, the most do not show get excellent
The entrance of favour certificate；
And/or, S22 is included in when following condition meets one or more execution S23, otherwise performs S24:
Enter that the user of described entrance had got that the number of times of the reward voucher being associated with described product is not up to preset first
Threshold value；
There is, in the prize drawing pond of described product, the reward voucher matched with the user entering described entrance；
Enter the user of described entrance and got in the prize drawing pond of described product what the user with the described entrance of entrance matched
The Second Threshold that the total degree of reward voucher is not up to preset；
And/or, described reward voucher distribution method also includes: by checking the logging status of the user entering described entrance, obtains
The user entering described entrance had got the number of times of the reward voucher being associated with described product, and/or, enter described entrance
User had got in the prize drawing pond of described product the total degree of reward voucher that the user with the described entrance of entrance matches.
8. reward voucher distribution method as claimed in claim 1, it is characterised in that described reward voucher distribution method also includes:
Execution S0 before S1:
S0, set up reward voucher, the preferential amount of money of reward voucher is set and uses rule.
9. a reward voucher delivery system, it is characterised in that including:
Matching unit, for matching, by reward vouchers different for the margin of preference, the user that Price Sensitive degree is different；
Issuing unit, for being issued to, by described reward voucher, the user that Price Sensitive degree matches.
10. reward voucher delivery system as claimed in claim 9, it is characterised in that described matching unit includes:
Label model, for adding Price Sensitive degree label for user；
Arranging module, the reward voucher for the most each margin of preference arranges the Price Sensitive degree label matched.
11. reward voucher delivery systems as claimed in claim 10, it is characterised in that described Price Sensitive degree label be based on
The quantized data of the price sensitivity dimension of user's portrait；
F=∑ PiWi, i=1,2 ..., n；
Wherein, F is the quantized data of price sensitivity dimension based on user's portrait；
Pi is the scoring of i-th index；
Wi is the weight of i-th index.
The 12. reward voucher delivery systems as described in any one in claim 9-11, it is characterised in that described matching unit bag
Include:
Relating module, for setting up the incidence relation of the different reward voucher of preferential degree and product；
Matching module, different for the reward voucher different from the margin of preference that described product associates is matched Price Sensitive degree
User.
13. reward voucher delivery systems as claimed in claim 12, it is characterised in that described relating module is used for arranging described product
The prize drawing pond of product, and arrange whether reward voucher enters the prize drawing pond of described product；
The matching module reward voucher for the prize drawing pond for entering described product arranges the user of the Price Sensitive degree matched.
14. reward voucher delivery systems as claimed in claim 12, it is characterised in that described issuing unit includes:
Display module, gets the entrance of reward voucher for display；
Whether judge module, exist excellent with what the user entering described entrance matched in the prize drawing pond judge described product
Favour certificate, if so, calls granting module, if it is not, call output module；
Described granting module, feeds for choosing reward voucher granting from the reward voucher that the user with the described entrance of entrance matches
Enter the user of described entrance；
Described output module, is used for exporting the first information, and the described first information does not exist for characterizing and enters described entrance
The reward voucher that user matches.
15. reward voucher delivery systems as claimed in claim 14, it is characterised in that described issuing unit also includes:
Anticipation module, for before calling described display module, it is judged that whether have reward voucher in the prize drawing pond of described product, if
It is then to call described display module, if it is not, the most do not show the entrance getting reward voucher；
And/or, described judge module, for calling described granting module when following condition meets one or more, otherwise calls
Described output module:
The user entering described entrance had got the first threshold that the number of times of reward voucher is not up to preset under described product；
There is, in the prize drawing pond of described product, the reward voucher matched with the user entering described entrance；
Enter the user of described entrance and got in the prize drawing pond of described product what the user with the described entrance of entrance matched
The Second Threshold that the total degree of reward voucher is not up to preset；
And/or, described issuing unit also includes: acquisition module, for by the login shape checking the user entering described entrance
State, the user obtaining the described entrance of entrance had got the number of times of reward voucher under described product, and/or, enter described entrance
User got in the prize drawing pond of described product the total degree of reward voucher that the user with the described entrance of entrance matches.
16. reward voucher delivery systems as claimed in claim 9, it is characterised in that described reward voucher delivery system also includes:
Build certificate unit, be used for setting up reward voucher, the preferential amount of money of reward voucher is set and uses rule.
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| CN201610634726.XA CN106296278A (en) | 2016-08-04 | 2016-08-04 | Reward voucher distribution method and system |
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| CN201610634726.XA CN106296278A (en) | 2016-08-04 | 2016-08-04 | Reward voucher distribution method and system |
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