CN106204141A - The target audience of advertisement leads bearing calibration and device - Google Patents
The target audience of advertisement leads bearing calibration and device Download PDFInfo
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- CN106204141A CN106204141A CN201610548180.6A CN201610548180A CN106204141A CN 106204141 A CN106204141 A CN 106204141A CN 201610548180 A CN201610548180 A CN 201610548180A CN 106204141 A CN106204141 A CN 106204141A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
Abstract
The embodiment of the present invention provides the target audience of a kind of advertisement to lead bearing calibration and device, and the method includes: obtain the first percentage ratio that the desired target customers of advertisement to be evaluated of objective investigation accounts for all clients of objective investigation；Obtain quantity N touching the client reaching described advertisement to be evaluated in client's Sample Storehouse；When described N is not more than and presets confidence sample size, obtain described client's Sample Storehouse touches and reach described advertisement to be evaluated and the described desired target customers of advertisement to be evaluated accounts for the second percentage ratio touching the client reaching described advertisement to be evaluated in described client's Sample Storehouse；According to described first percentage ratio, described second percentage ratio and described N, it is thus achieved that the target audience of described advertisement to be evaluated leads.Owing to according to the first percentage ratio and N, the second percentage ratio being corrected, it is thus achieved that the target audience of the most accurate advertisement to be evaluated leads, it is achieved that also can obtain accurate target audience in the case of small sample and lead.
Description
Technical field
The present embodiments relate to advertistics technical field, the target audience particularly relating to a kind of advertisement leads bearing calibration
And device.
Background technology
In marketing industry and advertising, and target audience (English: Target Audience, it is called for short: TS) also known as target
Client, target group and target visitor group be a marketing activity as the population group of target.Target audience can be a certain
Individual population group, such as age group, sex, marital status etc., such as: teenager, women, unmarried etc..Target audience also may be used
To include several different population group, the male of the most all 20 to 30 years old.Determine the suitable audient of a product or service
It is a part critically important in market survey, the low effect that the target audience not knowing about product or service can cause one to exceed the quata
Marketing activity.And target audience leads the ratio referring to target audience in all groups investigated, target audience leads the highest, table
Showing that the effect of the marketing activity of advertisement is the best, therefore after advertisement putting, the target audience of this advertisement of needs assessment leads.
In prior art, the computational methods that the target audience of advertisement to be assessed leads are, obtain client's Sample Storehouse by investigation,
Client's Sample Storehouse includes the relevant information of each client of investigation acquisition, and the relevant information of each client includes: client ID, surname
Name, sex, age, marriage, education degree, income, region etc., obtain the number touching the client reaching this advertisement in client's Sample Storehouse
Amount, when the quantity touching the client reaching this advertisement is more than confidence sample size, by the client's reaching this advertisement tactile in client's Sample Storehouse
Relevant information processes, it is thus achieved that target audience leads, if target audience leads the accounting of client women being 30-40 age bracket, i.e.
The quantity of client women touching the 30-40 age bracket reaching this advertisement in the Sample Storehouse of Gu storehouse is tactile with client's Sample Storehouse reaches this advertisement
The ratio of number of all clients.
But, in prior art, when the quantity touching the client reaching this advertisement in client's Sample Storehouse is not more than confidence sample size
Time, it is the highest that the target audience using aforesaid way to obtain leads accuracy rate, and therefore prompting result of calculation is insincere.
Summary of the invention
The embodiment of the present invention provides the target audience of a kind of advertisement to lead bearing calibration and device, for the situation at small sample
The lower accurate target audience of acquisition leads.
First aspect, the embodiment of the present invention provides the target audience of a kind of advertisement to lead bearing calibration, including:
Obtain the first percentage that the desired target customers of advertisement to be evaluated of objective investigation accounts for all clients of objective investigation
Ratio；
Obtain quantity N touching the client reaching described advertisement to be evaluated in client's Sample Storehouse；
When described N be not more than preset confidence sample size time, obtain in described client's Sample Storehouse touch reach described advertisement to be evaluated
And the described desired target customers of advertisement to be evaluated accounts for and touches the of the client reaching described advertisement to be evaluated in described client's Sample Storehouse
Two percentage ratios；
According to described first percentage ratio, described second percentage ratio and described N, it is thus achieved that the target of described advertisement to be evaluated is subject to
Many rates.
Second aspect, the embodiment of the present invention provides the target audience of a kind of advertisement to lead correcting unit, including:
First acquisition module, accounts for the institute of objective investigation for obtaining the desired target customers of advertisement to be evaluated of objective investigation
There is first percentage ratio of client；
Second acquisition module, for obtaining quantity N touching the client reaching described advertisement to be evaluated in client's Sample Storehouse；
Judge module, is used for judging that whether described N is more than presetting confidence sample size；
3rd acquisition module, when described judge module judges that described N is not more than default confidence sample size, obtains described
Client's Sample Storehouse touches and reaches described advertisement to be evaluated and the described desired target customers of advertisement to be evaluated accounts for described client's Sample Storehouse
In touch second percentage ratio of client reaching described advertisement to be evaluated；
Processing module, for according to described first percentage ratio, described second percentage ratio and described N, it is thus achieved that described to be evaluated
The target audience of valency advertisement leads.
The embodiment of the present invention provides the target audience of a kind of advertisement to lead bearing calibration and device, by obtaining objective investigation
The desired target customers of advertisement to be evaluated accounts for first percentage ratio of all clients of objective investigation, and touches in client's Sample Storehouse and reach
Quantity N of the client of described advertisement to be evaluated；When N is not more than and presets confidence sample size, obtain client's Sample Storehouse touches to reach and treat
Evaluate advertisement and the desired target customers of advertisement to be evaluated accounts for and touches the 200th of the client reaching advertisement to be evaluated in client's Sample Storehouse
Proportion by subtraction；According to the first percentage ratio, the second percentage ratio and N, it is thus achieved that the target audience of advertisement to be evaluated leads.Due to according to the 100th
Proportion by subtraction and N, be corrected the second percentage ratio, it is thus achieved that the target audience of the most accurate advertisement to be evaluated leads, it is achieved that in sample
Also can obtain accurate target audience in the case of Ben to lead.
Accompanying drawing explanation
In order to be illustrated more clearly that the embodiment of the present invention or technical scheme of the prior art, below will be to embodiment or existing
In having technology to describe, the required accompanying drawing used is briefly described, it should be apparent that, the accompanying drawing in describing below is this
Some bright embodiments, for those of ordinary skill in the art, on the premise of not paying creative work, it is also possible to root
Other accompanying drawing is obtained according to these accompanying drawings.
Fig. 1 is the flow chart that the target audience of advertisement of the present invention leads bearing calibration embodiment one；
Fig. 2 is the structural representation that the target audience of advertisement of the present invention leads correcting unit embodiment one.
Detailed description of the invention
For making the purpose of the embodiment of the present invention, technical scheme and advantage clearer, below in conjunction with the embodiment of the present invention
In accompanying drawing, the technical scheme in the embodiment of the present invention is clearly and completely described, it is clear that described embodiment is
The a part of embodiment of the present invention rather than whole embodiments.Based on the embodiment in the present invention, those of ordinary skill in the art
The every other embodiment obtained under not making creative work premise, broadly falls into the scope of protection of the invention.
General sample size is the biggest, it is thus achieved that statistical result the most accurate, such as, if sampling has 100 sample people, obtain it
Middle 20-30 year masculinity proportion is 30%, then under the confidence level of 95%, the confidence interval of the population proportion of 20-30 year male
It is [22%, 38%], say, that the population proportion of 20-30 year male has the probability of 95% between 22% and 38%；As
Fruit sampling has 1000 sample people, also obtain 20-30 year masculinity proportion be 30%, but owing to sample size is big, 95% put
Under reliability, the interval of the population proportion of 20-30 year male is [27%, 33%].Contrast, it is found that sample size is the biggest, is estimated
The interval of population proportion the least, closer to obtaining population proportion；That is, sample size is the biggest, the result obtained is the most reliable, phase
Instead, sample size is the least, and the result obtained is the most not reliable, it is therefore desirable to be corrected the result obtained.
Calculating the target audience of advertisement in prior art and leading is the quantity ratio by touching the target customers reaching advertisement in Sample Storehouse
Upper Sample Storehouse touches the quantity of all clients reaching advertisement, it is thus achieved that value be that target audience leads, this touches in Sample Storehouse and reaches advertisement
Target customers quantity more than confidence sample size time, it is accurate that the target audience of above-mentioned acquisition leads, but in Sample Storehouse
When the quantity of the tactile target customers reaching advertisement is not more than confidence sample size, the target audience of above-mentioned acquisition leads inaccuracy, therefore needs
The target audience to obtain this leads and is corrected.
Fig. 1 is the flow chart that the target audience of advertisement of the present invention leads bearing calibration embodiment one, as it is shown in figure 1, this enforcement
The method of example may include that
S101, obtain that the desired target customers of advertisement to be evaluated of objective investigation accounts for all clients of objective investigation first
Percentage ratio.
In the present embodiment, it is thus achieved that the desired target customers of advertisement to be evaluated of objective investigation accounts for all clients of objective investigation
Percentage ratio, this percentage ratio is referred to as the first percentage ratio.If the women that the desired target customers of advertisement to be evaluated is 20-30 year, then
S101 is the proprietary percentage ratio that the women in the 20-30 year obtaining objective investigation accounts for objective investigation.
Alternatively, a kind of feasible implementation of S101 includes S1011 and S1012:
S1011, obtain at least one characteristic following that has of objective investigation: sex, age, marriage, education degree, receipts
Enter, the client of region accounts for the percentage ratio of all clients of objective investigation.
In the present embodiment, can be by least one characteristic following that has of MAC and the CNRS mechanism objective investigation of acquisition: property
Not, age, marriage, education degree, income, the client of region account for the percentage ratio of all clients of objective investigation.
Such as: all clients of customer surveys can be all netizens in Shanghai City, and what S1011 can obtain is Shanghai City
Age is the percentage ratio that the women of 21 years old accounts for all netizens in Shanghai City, and the Shanghai City age is the institute that the women of 22 years old accounts for Shanghai City
Women percentage ratio of all netizens accounting for Shanghai City having the percentage ratio ... of netizen, Shanghai City age to be 30 years old etc..
S1012, according to including at least one characteristic following: sex, age, marriage, education degree, income, the Gu of region
Visitor accounts for the percentage ratio of all clients of objective investigation, and the characteristic of the desired target customers of advertisement to be evaluated, obtains the 100th
Proportion by subtraction.
In the present embodiment, can according to the characteristic of the desired target customers of advertisement to be evaluated, from include following at least one
Characteristic: sex, age, marriage, education degree, income, the client of region account in the percentage ratio of all clients of objective investigation, obtain
Take the percentage ratio that the client of the characteristic including the desired target customers of advertisement to be evaluated accounts for all clients of objective investigation.
Such as, the characteristic of the target customers of advertisement to be evaluated is Shanghai City 20-30 year women, then can obtain Shanghai City year
Age is that the women of 22 years old accounts for the percentage ratio ... of all netizens in Shanghai City and women that the Shanghai City age is 30 years old accounts for
The percentage ratio of all netizens in Shanghai City, then these percentage ratio be added, it is thus achieved that value be the first above-mentioned percentage ratio.
S102, acquisition client's Sample Storehouse touch quantity N of the client reaching advertisement to be evaluated.
In the present embodiment, obtaining the quantity touching the client reaching advertisement to be evaluated in client's Sample Storehouse, this quantity is referred to as N.Turn round and look at
Visitor's Sample Storehouse is the client's Sample Storehouse pre-set, and this client's Sample Storehouse includes the phase investigating each client of acquisition in advance
Pass information, the relevant information of each client may include that ID, name, sex, the age, marriage, education degree, income,
Territory.Above-mentioned " touch and reach " can be to watch, read, listen to.
Alternatively, a kind of feasible implementation of S102 includes S1021-S1023:
S1021, the relevant information of the tactile client reaching described advertisement to be evaluated of acquisition.
S1022, by touch reach the relevant information of client of described advertisement to be evaluated and the phase of client in described client's Sample Storehouse
Pass information is mated
S1023, the quantity determining the client that correlated information match is identical are described N.
In the present embodiment, the relevant information touching the client reaching advertisement to be evaluated can be obtained, touch herein and reach advertisement to be evaluated
Client's a portion belong to client's Sample Storehouse, a part is not belonging to client's Sample Storehouse, final it is desirable that obtain client's sample
This storehouse is touched the client reaching advertisement to be evaluated, therefore, relevant information and client's Sample Storehouse of the client reaching advertisement to be evaluated will be touched
The relevant information of middle client is mated, by the relevant information of client in client's Sample Storehouse with the tactile client's reaching advertisement to be evaluated
The identical client of correlated information match reaches the client of this advertisement to be evaluated as touching in client's Sample Storehouse, and the quantity of these clients claims
For N.
S103, when described N be not more than preset confidence sample size time, obtain in described client's Sample Storehouse touch reach described to be evaluated
Advertisement and the described desired target customers of advertisement to be evaluated account for and touch the client reaching described advertisement to be evaluated in described client's Sample Storehouse
The second percentage ratio.
In the present embodiment, after obtaining above-mentioned N, N is compared with default confidence sample size, it is judged that whether N is more than
Preset confidence sample size, when N is more than when presetting confidence sample size, obtain client's Sample Storehouse touches and reach advertisement to be evaluated and to be evaluated
The desired target customers of advertisement accounts for the percentage ratio touching the client reaching advertisement to be evaluated in client's Sample Storehouse, using this percentage ratio as treating
The target audience evaluating advertisement leads.
When N is not more than and presets confidence sample size, obtain client's Sample Storehouse touches and reach this advertisement to be evaluated and this is to be evaluated
The desired target customers of advertisement accounts for and touches the percentage ratio of client reaching advertisement to be evaluated in client's Sample Storehouse, and this percentage ratio is referred to as the
Two percentage ratios.
Wherein, client's Sample Storehouse touches reach this advertisement to be evaluated and the desired target customers of this advertisement to be evaluated refers to client
Sample Storehouse touches and reaches this advertisement to be evaluated and belong to the desired target customers of this advertisement to be evaluated, such as: the advertisement phase to be evaluated
The target customers hoped be 20-30 year women, then refer in client's Sample Storehouse the tactile 20-30 reaching this advertisement to be evaluated year women.
It should be noted that the execution sequence of S101 Yu S102 and S103 is in no particular order, do not limit.
S104, according to described first percentage ratio, described second percentage ratio and described N, it is thus achieved that described advertisement to be evaluated
Target audience leads.
In the present embodiment, the second percent reliability obtained due to above-mentioned S103 is the highest, needs to enter the second percentage ratio
Row correction, the target audience then obtaining advertisement to be evaluated leads, and in the present embodiment, is by the first percentage ratio and above-mentioned N pair
Second percentage ratio is corrected, it is thus achieved that the target audience of advertisement to be evaluated leads, and the target audience obtained after correction leads accuracy
Higher.
Alternatively, a kind of feasible implementation of above-mentioned S104 is: according to the first percentage ratio, the second percentage ratio, N and
Preset function, it is thus achieved that the target audience of advertisement to be evaluated leads；Wherein, preset function meets following condition: the first percentage ratio is in advance
If the weight in function and N, and the absolute value of the difference of the first percentage ratio and the second percentage ratio is inversely proportional to, the first percentage ratio is in advance
If the weight in function is more than or equal to 0 and less than or equal to 1；First percentage ratio weight in preset function and the second percentage ratio exist
Weight sum in preset function is 1.
Alternatively, in a kind of feasible implementation, above-mentioned preset function may is that
WhenTime,
WhenTime,Wherein, whenTime, m is positive infinity, whenTime,
Wherein, Z is that target audience leads, and X is the second percentage ratio, and Y is the first percentage ratio, and a is the difference of the second percentage ratio X Yu t
Absolute value, b is the absolute value of the difference of the second percentage ratio X and the first percentage ratio Y；Wherein, t is for the under pre-seting reliability the 200th
The minima of the confidence interval of proportion by subtraction X.
Alternatively, in the implementation that another kind is feasible, above-mentioned preset function may is that
WhenTime,WhenTime,Further, whenTime, m
For positive infinity, whenTime,
Wherein, Z is that target audience leads, and X is the second percentage ratio, and Y is the first percentage ratio, and a is the difference of the second percentage ratio X Yu t
Absolute value, b is the absolute value of the difference of the second percentage ratio X and the first percentage ratio Y；Wherein, t is for the under pre-seting reliability the 200th
The minima of the confidence interval of proportion by subtraction X.
T is the minima of the confidence interval of the second percentage ratio X under pre-seting reliability, e.g., if had in Sample Storehouse
1000 samples, obtain touch reach advertisement to be evaluated 20-30 year women account in Sample Storehouse touch reach the percentage ratio of advertisement to be evaluated (i.e.
Second percentage ratio) it is 30%, pre-seting reliability is 95%, then the confidence interval of this second percentage ratio is [27%, 33%], and this is put
The minima in letter interval is 27%, therefore t for example, 27%.
The target audience of the advertisement that the present embodiment provides leads bearing calibration, by obtaining the advertisement phase to be evaluated of objective investigation
The target customers hoped accounts for first percentage ratio of all clients of objective investigation, and client's Sample Storehouse touches reach described to be evaluated extensively
Quantity N of the client accused；When N is not more than and presets confidence sample size, acquisition client's Sample Storehouse touches and reaches advertisement to be evaluated and treat
Evaluate the desired target customers of advertisement and account for the second percentage ratio touching the client reaching advertisement to be evaluated in client's Sample Storehouse；According to first
Percentage ratio, the second percentage ratio and N, it is thus achieved that the target audience of advertisement to be evaluated leads.Owing to the present embodiment is according to the first percentage ratio
And N, the second percentage ratio is corrected, it is thus achieved that the target audience of the most accurate advertisement to be evaluated leads, it is achieved that at small sample
In the case of also can obtain accurate target audience and lead.
Fig. 2 is the structural representation that the target audience of advertisement of the present invention leads correcting unit embodiment one, as in figure 2 it is shown, this
The device of embodiment may include that first acquisition module the 11, second acquisition module 12, judge module the 13, the 3rd acquisition module 14
With processing module 15；Wherein, the first acquisition module 11, account for for obtaining the desired target customers of advertisement to be evaluated of objective investigation
First percentage ratio of all clients of objective investigation；Second acquisition module 12, is used for obtaining in client's Sample Storehouse described in tactile reaching and treating
Evaluate quantity N of the client of advertisement；Judge module 13, is used for judging that whether described N is more than presetting confidence sample size；3rd obtains
Module 14, when described judge module 13 judges that described N is not more than default confidence sample size, obtains in described client's Sample Storehouse
Touch reach described advertisement to be evaluated and the described desired target customers of advertisement to be evaluated account for described client's Sample Storehouse touches reach described in treat
Evaluate second percentage ratio of the client of advertisement；Processing module 15, for according to described first percentage ratio, described second percentage ratio with
And described N, it is thus achieved that the target audience of described advertisement to be evaluated leads.
Alternatively, processing module 15 specifically for: according to described first percentage ratio, described second percentage ratio, described N and
Preset function, it is thus achieved that the target audience of described advertisement to be evaluated leads；
Wherein, described preset function meets following condition: described first percentage ratio weight in described preset function with
Described N, and the absolute value of the difference of the first percentage ratio and the second percentage ratio is inversely proportional to, described first percentage ratio is at described default letter
Weight in number is more than or equal to 0 and less than or equal to 1；Described first percentage ratio weight in described preset function and described second
Percentage ratio weight sum in described preset function is 1.
Alternatively, described preset function is:
WhenTime,WhenTime,Further, whenTime, m
For positive infinity, whenTime,
Wherein, Z is that target audience leads, and X is the second percentage ratio, and Y is the first percentage ratio, and a is the difference of the second percentage ratio X Yu t
Absolute value, b is the absolute value of the difference of the second percentage ratio X and the first percentage ratio Y；Wherein, t is for the under pre-seting reliability the 200th
The minima of the confidence interval of proportion by subtraction X.
Alternatively, described preset function is:
Or, whenTime,WhenTime,Further, whenTime, m is positive infinity, whenTime,
Wherein, Z is that target audience leads, and X is the second percentage ratio, and Y is the first percentage ratio, and a is the difference of the second percentage ratio X Yu t
Absolute value, b is the absolute value of the difference of the second percentage ratio X and the first percentage ratio Y；Wherein, t is for the under pre-seting reliability the 200th
The minima of the confidence interval of proportion by subtraction X.
Alternatively, the first acquisition module 11 specifically for: obtain at least one characteristic following that has of objective investigation: property
Not, age, marriage, education degree, income, the client of region account for the percentage ratio of all clients of objective investigation；And according to institute
State and include at least one characteristic following: sex, age, marriage, education degree, income, the client of region account for the institute of objective investigation
There are the percentage ratio of client, and the characteristic of the described desired target customers of advertisement to be evaluated, obtain described first percentage ratio.
Alternatively, described second acquisition module 12 specifically for: obtain to touch and reach client relevant of described advertisement to be evaluated
Information；And relevant information and the relevant information of client in described client's Sample Storehouse of the client reaching described advertisement to be evaluated will be touched
Mate；And determine that the quantity of client that correlated information match is identical is described N.
The device of the present embodiment, may be used for performing the technical scheme shown in the inventive method embodiment one, and it realizes former
Managing similar with technique effect, here is omitted.
One of ordinary skill in the art will appreciate that: all or part of step realizing above-mentioned each method embodiment can be led to
The hardware crossing programmed instruction relevant completes.Aforesaid program can be stored in a computer read/write memory medium.This journey
Sequence upon execution, performs to include the step of above-mentioned each method embodiment；And aforesaid storage medium includes: read-only memory (English:
Read-Only Memory, is called for short: ROM), random access memory (English: Random Access Memory, be called for short:
RAM), the various medium that can store program code such as magnetic disc or CD.
Last it is noted that various embodiments above is only in order to illustrate technical scheme, it is not intended to limit；To the greatest extent
The present invention has been described in detail by pipe with reference to foregoing embodiments, it will be understood by those within the art that: it depends on
So the technical scheme described in foregoing embodiments can be modified, or the most some or all of technical characteristic is entered
Row equivalent；And these amendments or replacement, do not make the essence of appropriate technical solution depart from various embodiments of the present invention technology
The scope of scheme.
Claims (10)
1. the target audience of an advertisement leads bearing calibration, it is characterised in that including:
Obtain the first percentage ratio that the desired target customers of advertisement to be evaluated of objective investigation accounts for all clients of objective investigation；
Obtain quantity N touching the client reaching described advertisement to be evaluated in client's Sample Storehouse；
When described N be not more than preset confidence sample size time, obtain in described client's Sample Storehouse touch reach described advertisement to be evaluated and institute
State the desired target customers of advertisement to be evaluated account in described client's Sample Storehouse touch reach described advertisement to be evaluated client the 200th
Proportion by subtraction；
According to described first percentage ratio, described second percentage ratio and described N, it is thus achieved that the target audience of described advertisement to be evaluated
Rate.
Method the most according to claim 1, it is characterised in that described according to described first percentage ratio, described second percentage
Ratio and described N, it is thus achieved that the target audience of described advertisement to be evaluated leads, including:
According to described first percentage ratio, described second percentage ratio, described N and preset function, it is thus achieved that described advertisement to be evaluated
Target audience leads；
Wherein, described preset function meets following condition: described first percentage ratio weight in described preset function is with described
N, and the absolute value of the difference of the first percentage ratio and the second percentage ratio is inversely proportional to, described first percentage ratio is in described preset function
Weight more than or equal to 0 and less than or equal to 1；Described first percentage ratio weight in described preset function and described second percentage
It is 1 than the weight sum in described preset function.
Method the most according to claim 2, it is characterised in that described preset function is:
WhenTime,WhenTime,Further, whenTime, m is just
Infinity, whenTime,
Or, whenTime,WhenTime,Further, whenTime,
M is positive infinity, whenTime,
Wherein, Z is that target audience leads, and X is the second percentage ratio, and Y is the first percentage ratio, and a is the exhausted of the difference of the second percentage ratio X with t
To value, b is the absolute value of the difference of the second percentage ratio X and the first percentage ratio Y；Wherein, t is the second percentage ratio under pre-seting reliability
The minima of the confidence interval of X.
4. according to the method described in claim 1-3 any one, it is characterised in that the objective investigation of described acquisition to be evaluated extensively
Accuse expectation and touch first percentage ratio of the target customers reached, including:
Obtain at least one characteristic following that has of objective investigation: sex, age, marriage, education degree, income, the Gu of region
Visitor accounts for the percentage ratio of all clients of objective investigation；
At least one characteristic following is included: sex, age, marriage, education degree, income, the client of region account for visitor according to described
See the percentage ratio of all clients of investigation, and the characteristic of the described desired target customers of advertisement to be evaluated, obtain described first
Percentage ratio.
5. according to the method described in claim 1-3 any one, it is characterised in that described acquisition client's Sample Storehouse touches and reaches institute
State quantity N of the client of advertisement to be evaluated, including:
Obtain the relevant information touching the client reaching described advertisement to be evaluated；
The relevant information touching the client reaching described advertisement to be evaluated is carried out with the relevant information of client in described client's Sample Storehouse
Coupling；
The quantity determining the client that correlated information match is identical is described N.
6. the target audience of an advertisement leads correcting unit, it is characterised in that including:
First acquisition module, accounts for all Gus of objective investigation for obtaining the desired target customers of advertisement to be evaluated of objective investigation
First percentage ratio of visitor；
Second acquisition module, for obtaining quantity N touching the client reaching described advertisement to be evaluated in client's Sample Storehouse；
Judge module, is used for judging that whether described N is more than presetting confidence sample size；
3rd acquisition module, when described judge module judges that described N is not more than default confidence sample size, obtains described client
Sample Storehouse touches and reaches described advertisement to be evaluated and the described desired target customers of advertisement to be evaluated accounts in described client's Sample Storehouse and touches
Reach second percentage ratio of the client of described advertisement to be evaluated；
Processing module, for according to described first percentage ratio, described second percentage ratio and described N, it is thus achieved that described to be evaluated extensively
The target audience accused leads.
Device the most according to claim 6, it is characterised in that described processing module specifically for: according to the described 100th
Proportion by subtraction, described second percentage ratio, described N and preset function, it is thus achieved that the target audience of described advertisement to be evaluated leads；
Wherein, described preset function meets following condition: described first percentage ratio weight in described preset function is with described
N, and the absolute value of the difference of the first percentage ratio and the second percentage ratio is inversely proportional to, described first percentage ratio is in described preset function
Weight more than or equal to 0 and less than or equal to 1；Described first percentage ratio weight in described preset function and described second percentage
It is 1 than the weight sum in described preset function.
Device the most according to claim 7, it is characterised in that described preset function is:
WhenTime,WhenTime,Further, whenTime, m is just
Infinity, whenTime,
Or, whenTime,WhenTime,Further, whenTime, m
For positive infinity, whenTime,
Wherein, Z is that target audience leads, and X is the second percentage ratio, and Y is the first percentage ratio, and a is the exhausted of the difference of the second percentage ratio X with t
To value, b is the absolute value of the difference of the second percentage ratio X and the first percentage ratio Y；Wherein, t is the second percentage ratio under pre-seting reliability
The minima of the confidence interval of X.
9. according to the device described in claim 6-8 any one, it is characterised in that described first acquisition module specifically for:
Obtain at least one characteristic following that has of objective investigation: sex, age, marriage, education degree, income, the client of region account for
The percentage ratio of all clients of objective investigation；And include at least one characteristic following according to described: sex, age, marriage, religion
Educate degree, income, the client of region account for the percentage ratio of all clients of objective investigation, and the described desired mesh of advertisement to be evaluated
The characteristic of mark client, obtains described first percentage ratio.
10. according to the device described in claim 6-8 any one, it is characterised in that described second acquisition module specifically for:
Obtain the relevant information touching the client reaching described advertisement to be evaluated；And the relevant letter of the client reaching described advertisement to be evaluated will be touched
Breath mates with the relevant information of client in described client's Sample Storehouse；And determine the quantity of client that correlated information match is identical
For described N.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610548180.6A CN106204141A (en) | 2016-07-12 | 2016-07-12 | The target audience of advertisement leads bearing calibration and device |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610548180.6A CN106204141A (en) | 2016-07-12 | 2016-07-12 | The target audience of advertisement leads bearing calibration and device |
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Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN110830586A (en) * | 2019-11-13 | 2020-02-21 | 秒针信息技术有限公司 | Method and device for reducing influence of multi-user sharing equipment on target audience concentration |
| CN112633948A (en) * | 2021-01-06 | 2021-04-09 | 北京明略昭辉科技有限公司 | Target audience proportion calculation method and device |
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Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN110830586A (en) * | 2019-11-13 | 2020-02-21 | 秒针信息技术有限公司 | Method and device for reducing influence of multi-user sharing equipment on target audience concentration |
| CN112633948A (en) * | 2021-01-06 | 2021-04-09 | 北京明略昭辉科技有限公司 | Target audience proportion calculation method and device |
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Address after: 100041 Beijing, Shijingshan District Xing Xing street, building 30, room 3, building 9, room 9014 Applicant after: Jing Shuo Technology (Beijing) Limited by Share Ltd Address before: 100010 Beijing city Dongcheng District bamboo rod alley No. 1 9 1007 Applicant before: JINGSHUO CENTURY TECHNOLOGY (BEIJING) CO., LTD. |
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Application publication date: 20161207 |