CN106156033A - A kind of search engine optimization SEO page generation method and equipment - Google Patents

A kind of search engine optimization SEO page generation method and equipment Download PDF

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Publication number
CN106156033A
CN106156033A CN201510134632.1A CN201510134632A CN106156033A CN 106156033 A CN106156033 A CN 106156033A CN 201510134632 A CN201510134632 A CN 201510134632A CN 106156033 A CN106156033 A CN 106156033A
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key word
weight
described key
page
threshold
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CN106156033B (en
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刘义军
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Alibaba Group Holding Ltd
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Alibaba Group Holding Ltd
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Abstract

The embodiment of the present application discloses a kind of search engine optimization SEO page generation method and equipment, and the method includes: obtain the key word in original dictionary;The weight of described key word is calculated according to default weight calculation rule;Weight according to the described key word calculated generates the SEO page.Key word is filtered, is generated the SEO page according to the key word after filtering, decrease the quality of the SEO page of the key word generation of a large amount of malicious interference, improve quality and the effectiveness of the SEO page.

Description

A kind of search engine optimization SEO page generation method and equipment
Technical field
The application relates to networking technology area, particularly relates to a kind of search engine optimization SEO page and generates Method and apparatus.
Background technology
SEO (Search Engine Optimization, search engine optimization) refers to understanding search On the basis of engine nature ranking mechanism, website is carried out the adjusting and optimizing of inside and out, thus improves Website key word nature ranking in a search engine, it is thus achieved that more various flow.
In prior art, in order to efficiently quickly generate the page, often utilize search key word straight The static SEO page delivered a child is supplied to search engine to carry out crawling index.
During realizing the application, it is found by the applicant that prior art at least there are the following problems:
It is supplied to search engine carries out crawling index, no owing to utilizing search key word to directly generate the page Key word is filtered, if by rival's malicious interference, utilizes low-quality key word to generate The SEO page is also supplied to search engine and crawls, add that the key word of a large amount of malicious interference generates SEO page Face, causes the proportion of the low quality page in the index database of search engine bigger than normal, reduces the quality of the SEO page And effectiveness.
Summary of the invention
The embodiment of the present application provides a kind of SEO page generation method, for raw according to the key word after filtering Become the SEO page.
The embodiment of the present application provides a kind of SEO page generation method, including:
Obtain the key word in original dictionary;
The weight of described key word is calculated according to default weight calculation rule;
Weight according to the described key word calculated generates the SEO page.
When the weight of described key word is more than or equal to first threshold and is less than Second Threshold, described key word It is in gray list, generates the SEO page according to described key word, and according to the state of the described SEO page Renewal weight calculation rule;
When the weight of described key word is less than first threshold, described key word is in white list, according to Described key word generates the SEO page;
When the weight of described key word is more than or equal to Second Threshold, described key word is in blacklist, SEO is not generated according to described key word
Wherein, update weight calculation rule according to the state of the described SEO page, including:
State according to the described SEO page adjusts the evaluation condition institute of the derivative phrase comprising described key word Corresponding weight.
Wherein, calculate the weight of described key word according to default weight calculation rule, including:
Judge whether the evaluation condition of the phrase database preset comprises the derivative phrase that described key word is corresponding, The weight of described key word is the most then obtained according to the weight corresponding to described evaluation condition;Otherwise, will The weight of described key word is set to 0.
Wherein, obtain the weight of described key word according to the weight corresponding to described evaluation condition, including:
Weight corresponding to all evaluation conditions comprising derivative phrase is added, obtains described key word Weight.
The embodiment of the present invention also provides for a kind of search engine optimization SEO page and generates equipment, including:
Acquisition module, for obtaining the key word in original dictionary;
Computing module, for calculating, according to the weight calculation rule preset, the key that described acquisition module obtains The weight of word;
Page generation module, the weight of the key word for calculating according to described computing module generates SEO The page.
Wherein, described page generation module, including:
When the weight of described key word is more than or equal to first threshold and is less than Second Threshold, described key word It is in gray list, generates the SEO page according to described key word, and according to the state of the described SEO page Renewal weight calculation rule;
When the weight of described key word is less than first threshold, described key word is in white list, according to Described key word generates the SEO page;
When the weight of described key word is more than or equal to Second Threshold, described key word is in blacklist, The SEO page is not generated according to described key word;
Wherein, described first threshold is less than Second Threshold.
Wherein, described page generation module, specifically for:
State according to the described SEO page adjusts the evaluation condition institute of the derivative phrase comprising described key word Corresponding weight.
Wherein, described computing module, specifically for:
Judge whether the evaluation condition of the phrase database preset comprises the derivative phrase that described key word is corresponding, The weight of described key word is the most then obtained according to the weight corresponding to described evaluation condition;Otherwise, will The weight of described key word is set to 0.
Wherein, described computing module, specifically for: by right for all evaluation conditions comprising derivative phrase institutes The weight answered is added, and obtains the weight of described key word.
After the embodiment of the present application has the advantage that acquisition key word, according to default weight calculation rule Calculate the weight of described key word, and generate the ESO page according to the weight calculated, key word is carried out Filter, generate the SEO page according to the key word after filtering, decrease the key word of a large amount of malicious interference The quality of the SEO page generated, improves quality and the effectiveness of the SEO page.
Accompanying drawing explanation
In order to be illustrated more clearly that the application or technical scheme of the prior art, below will to the application or In description of the prior art, the required accompanying drawing used is briefly described, it should be apparent that, in describing below Accompanying drawing be only some embodiments of the application, for those of ordinary skill in the art, do not paying On the premise of going out creative work, it is also possible to obtain other accompanying drawing according to these accompanying drawings.
Fig. 1 is the flow chart of a kind of search engine optimization SEO page generation method in the embodiment of the present application;
Fig. 2 is the flow chart of a kind of search engine optimization SEO page generation method in the embodiment of the present application;
Fig. 3 is the flow process of another kind of search engine optimization SEO page generation method in the embodiment of the present application Figure;
Fig. 4 is the flow process of another kind of search engine optimization SEO page generation method in the embodiment of the present application Figure;
Fig. 5 is the structure chart that in the embodiment of the present application, a kind of search engine optimization SEO page generates equipment.
Detailed description of the invention
Embodiments herein includes: obtain the key word in original dictionary, and according to default weight meter Calculate rule and calculate the weight of described key word;Weight according to the described key word calculated generates SEO page Face.
Below in conjunction with the accompanying drawing in the application, the technical scheme in the application is carried out clear, complete Describe, it is clear that described embodiment is a part of embodiment of the application rather than whole enforcement Example.Based on the embodiment in the application, those of ordinary skill in the art are not making creative work The every other embodiment obtained under premise, broadly falls into the scope of the application protection.
As it is shown in figure 1, a kind of search engine optimization SEO page generation provided for the embodiment of the present application Method, specifically includes following steps:
Step S101, the key word obtained in original dictionary.
Wherein, original dictionary can be updated according to the demand of user.
The weight calculation rule that step S102, basis are preset calculates the weight of described key word.
Before calculating the weight of key word, system is just preset weight calculation rule, the phrase preset Storehouse comprises multiple evaluation condition, the most corresponding weight of each evaluation condition, can close according to search Keyword generates the experience of the page and obtains evaluation condition and the weight of correspondence, sentences according to the weight of described key word Which list disconnected described key word is in, such as, according to historical search experience, comma, fullstop, emits The SEO page that number key word generates is supplied to after search engine carries out crawling index, and searched number of times is very Low, or the content of pages generated is less, therefore, by exception punctuation words (such as comma, fullstop, colon etc. Key word) the weight of evaluation condition be set to 3, be in gray list.
It should be noted that in the present invention, the weight corresponding to each evaluation condition is not unalterable , in subsequent steps, can according to the key word that is in gray list generate after the SEO page anti- Weight corresponding to the feedback situation evaluation condition to comprising described key word is modified, specific reference to rear Continuous step.
Further, it is judged that whether the evaluation condition of the phrase database preset comprises described key word corresponding Derivative phrase, the most then obtain the weight of described key word according to the weight corresponding to described evaluation condition; Otherwise, then the weight of described key word is set to 0.
The weight obtaining described key word according to the weight corresponding to described evaluation condition specifically includes: by institute There is the weight corresponding to the evaluation condition comprising derivative phrase to be added, obtain the weight of described key word.
Wherein, all corresponding derivative phrase of each key word, such as the prime word of described key word, participle After all words, the core word after participle, the type etc. of word, if in the derivative phrase of described key word The evaluation condition that only one of which phrase is included in comprises, the weight of the most described key word be comprise described Weight corresponding to the evaluation condition of phrase;If the multiple phrases in the derivative phrase of described key word divide Not being included in multiple evaluation condition, the weight of the most described key word is and comprises the derivative of described key word The weight sum corresponding to multiple evaluation conditions of phrase.
Certainly, the evaluation condition of the phrase database preset can not also comprise corresponding the deriving of described key word Phrase, the most described evaluation condition does not comprise any one in the derivative phrase of key word, now, described pass Keyword does not then have the weight of correspondence, therefore, the weight of the key word of this situation is set to 0.
The weight of the key word calculated described in step S103, basis generates the SEO page.
Weight below in conjunction with the specific embodiment key word to calculating described in basis generates the SEO page Process be described in detail, wherein, first threshold is less than Second Threshold, and first threshold is more than or equal to 0.
As in figure 2 it is shown, be when the weight of described key word is more than or equal to first threshold and less than Second Threshold, Described key word is in process step during gray list.
Step S201, S202 see step S101, S102, do not repeat them here.
Step S203, generate the SEO page according to described key word, and according to the shape of the described SEO page State updates weight calculation rule.
When the weight of described key word is more than or equal to first threshold and is less than Second Threshold, the most described key The weight of word is an intermediate value, and described key word is in gray list, needs to observe it.
Specifically, after generating the SEO page according to described key word, collect and observe the various of the described page Information, includes but not limited to following condition: such as key word part of speech, the word density of the generation page, generate page Face ranking in a search engine and flow etc., it may be judged whether retained, if need to be by it through judgement Retain, then will comprise the weight corresponding to the evaluation condition of described key word and reduce, reentry same when next time During the key word of sample, make weight be less than first threshold, directly generate the SEO page, no longer observe; If need to be abandoned through judgement, then the weight corresponding to evaluation condition that will comprise described key word increases Add, when reentrying same key word next time, make weight be more than or equal to Second Threshold, by described key Word filters, and does not generate the SEO page.
Preferably, can be according to the various information of the page generated, it is judged that the degree that weight is adjusted, example As, if described key word part of speech, the word density of the generation page, generate page row in a search engine The information such as name and flow are the most normal, then can adjust larger by the weight corresponding to described key word, As weight is reduced two grades etc.;If described key word part of speech, the word density of the generation page, generate The information such as page ranking in a search engine and flow has the most normal etc., then can be by described key Weight corresponding to word adjusts smaller, as weight is reduced a grade etc..Specifically adjust standard not Should be regarded as the restriction to the application protection domain.
As it is shown on figure 3, be when the weight of described key word is less than first threshold, and described key word is in white Process step during list.
Step S301, S302 see step S101, S102, do not repeat them here.
Step S303, when the weight of described key word is less than first threshold, the most described key word derivative The weight of phrase place evaluation condition is the least, and described key word is in white list, can be the most direct Generate the SEO page, it is not required that again the SEO page generated is observed.
It should be noted that when described key word is not included in evaluation condition, according to step S102 Content, the weight of described key word is 0,0 less than or equal to first threshold, so also performing to directly generate SEO The page, it is not necessary to again the SEO page generated is observed.
As shown in Figure 4, for the weight when described key word less than first threshold, described key word is in black Process step during list.
Step S401, S402 see step S101, S102, do not repeat them here.
Step S403, when described key word weight more than or equal to Second Threshold time, described key word is in In blacklist, do not generate the SEO page according to described key word;
When the weight of described key word is more than or equal to Second Threshold, the weight of the most described key word is very big, System will be considered that described key is the key word for disturbing or comprise violated word, does not allow according to described pass Keyword generates the page, and the connection comprising the page that described key word generates is added in the dead chain of domain name, Make the index that these pages all before this are connected by search engine.
After the embodiment of the present application has the advantage that acquisition key word, according to default weight calculation rule Calculate the weight of described key word, and generate the ESO page according to the weight calculated, key word is carried out Filter, generate the SEO page according to the key word after filtering, decrease the key word of a large amount of malicious interference The quality of the SEO page generated, improves quality and the effectiveness of the SEO page.
Below in conjunction with concrete application scenarios, the above-mentioned stage is described in detail.
For calculating described key word according to the weight calculation rule preset in realizing the embodiment of the present application The weight stage, wherein, system has preset the weight of evaluation condition and correspondence thereof, as shown in table 1:
Phrase database Respective weights
The violated word of group 3
System mask word 3
Abnormal punctuation words 3
Yellow query word 4
Necessary word typelib 2
Rubbish word typelib 4
Dictionary with core word 1
Obtaining the key word in original dictionary, such as key word is " Chairman Mao's badge ".
The weight of described key word, spreading out of " Chairman Mao's badge " is calculated according to above-mentioned weight calculation rule In new word group, only " Chairman Mao " is included in the violated word of evaluation condition group of phrase database, then crucial The weight of word " Chairman Mao's badge " is the weight 3 of the violated word of group.
If the first threshold that system is arranged is 2, Second Threshold is 5, then the pass of " Chairman Mao's badge " Keyword less than Second Threshold, according to the first situation of step S103, needs basis more than first threshold Described key word generates the SEO page, and updates weight calculation rule according to the state of the described SEO page. I.e. generate the SEO page according to " Chairman Mao's badge ", collect and observe the various information of this page, including But it is not limited to following condition: key word part of speech, the word density of the generation page, generates the page at search engine In ranking and flow etc., if not to be derogatory sense, page word density big for this key word, generate the page and searching During index is held up, searched number of times is more etc., then retained by this page, and adjusts the collection comprising " Chairman Mao " The weight of the violated word of group, the various information of the page owing to generating are the most normal, therefore, it can group The weight of violated word drops to 1.Evaluation condition after renewal and the weight of correspondence thereof, as shown in table 2
Phrase database Respective weights
The violated word of group 1
System mask word 3
Abnormal punctuation words 3
Yellow query word 4
Necessary word typelib 2
Rubbish word typelib 4
Dictionary with core word 1
When the key word got next time is still " Chairman Mao's badge ", according to the weight meter of table 2 Calculating rule, now the weight of " Chairman Mao's badge " is 1, less than the first threshold arranged, then basis The second situation in step S103, directly generates the SEO page according to described key word, and by described page Face links in the sitemap adding domain name to and throws in, and allows search engine crawl.
The embodiment of the present application has the advantage that according to the weight calculation rule pre-set, and calculates institute State the weight of key word, and generate the page according to weight, for more than or equal to first threshold with less than the The key word of two threshold values, generates the information after the page according to it, and dynamic adjustment weight calculation is regular, Have updated weight calculation rule automatically real-time, optimize weight calculation rule.
The embodiment of the present application provides a kind of SEO page to generate equipment, as it is shown in figure 5, include:
Acquisition module 51, for obtaining the key word in original dictionary.
Computing module 52, for calculating, according to the weight calculation rule preset, the pass that described acquisition module obtains The weight of keyword.
Specifically, computing module 52, it is judged that whether comprise described pass in the evaluation condition of the phrase database preset The derivative phrase that keyword is corresponding, the most then obtain described pass according to the weight corresponding to described evaluation condition The weight of keyword, specifically, is added the weight corresponding to all evaluation conditions comprising derivative phrase, Obtain the weight of described key word.Otherwise, then the weight of described key word is set to 0.
Page generation module 53, the weight of the key word for calculating according to described computing module generates The SEO page.
Page generation module 53, specifically for following three kinds of situations, (wherein, first threshold is less than the second threshold Value, and first threshold is more than or equal to 0):
Situation one, when described key word weight more than or equal to first threshold and less than Second Threshold time, institute State key word to be in gray list, generate the SEO page according to described key word, and according to described SEO page The state in face updates weight calculation rule;Specifically, institute is comprised according to the state adjustment of the described SEO page State the weight corresponding to evaluation condition of the derivative phrase of key word.
Situation two, when described key word weight less than first threshold time, described key word is in white list In, generate the SEO page according to described key word.
Situation three, when described key word weight more than or equal to Second Threshold time, described key word is in black In list, do not generate the SEO page according to described key word.
After the embodiment of the present application has the advantage that acquisition key word, according to default weight calculation rule Calculate the weight of described key word, and generate the ESO page according to the weight calculated, key word is carried out Filter, generate the SEO page according to the key word after filtering, decrease the key word of a large amount of malicious interference The quality of the SEO page generated, improves quality and the effectiveness of the SEO page.
Through the above description of the embodiments, those skilled in the art is it can be understood that arrive this Application can add the mode of required general hardware platform by software and realize, naturally it is also possible to by firmly Part, but a lot of in the case of the former is more preferably embodiment.Based on such understanding, the skill of the application The part that prior art is contributed by art scheme the most in other words can be with the form body of software product Revealing to come, this computer software product is stored in a storage medium, including some instructions in order to make Obtain a station terminal equipment (can be mobile phone, personal computer, server, or the network equipment etc.) Perform the method described in each embodiment of the application.
The above is only the preferred implementation of the application, it is noted that for the art For those of ordinary skill, on the premise of without departing from the application principle, it is also possible to make some improvement And retouching, these improvements and modifications also should regard the protection domain of the application.

Claims (10)

1. a search engine optimization SEO page generation method, it is characterised in that including:
Obtain the key word in original dictionary;
The weight of described key word is calculated according to default weight calculation rule;
Weight according to the described key word calculated generates the SEO page.
2. the method for claim 1, it is characterised in that according to the described key word calculated Weight generates the SEO page, including:
When the weight of described key word is more than or equal to first threshold and is less than Second Threshold, described key word It is in gray list, generates the SEO page according to described key word, and according to the state of the described SEO page Renewal weight calculation rule;
When the weight of described key word is less than first threshold, described key word is in white list, according to Described key word generates the SEO page;
When the weight of described key word is more than or equal to Second Threshold, described key word is in blacklist, The SEO page is not generated according to described key word;
Wherein, described first threshold is less than Second Threshold.
3. method as claimed in claim 2, it is characterised in that the described shape according to the described SEO page State updates weight calculation rule, including:
State according to the described SEO page adjusts the evaluation condition institute of the derivative phrase comprising described key word Corresponding weight.
4. the method for claim 1, it is characterised in that according to default weight calculation rule meter Calculate the weight of described key word, including:
Judge whether the evaluation condition of the phrase database preset comprises the derivative phrase that described key word is corresponding, The weight of described key word is the most then obtained according to the weight corresponding to described evaluation condition;Otherwise, will The weight of described key word is set to 0.
5. method as claimed in claim 4, it is characterised in that corresponding to described evaluation condition Weight obtains the weight of described key word, including:
Weight corresponding to all evaluation conditions comprising derivative phrase is added, obtains described key word Weight.
6. a search engine optimization SEO page generates equipment, it is characterised in that including:
Acquisition module, for obtaining the key word in original dictionary;
Computing module, for calculating, according to the weight calculation rule preset, the key that described acquisition module obtains The weight of word;
Page generation module, the weight of the key word for calculating according to described computing module generates SEO The page.
7. equipment as claimed in claim 6, it is characterised in that described page generation module, including:
When the weight of described key word is more than or equal to first threshold and is less than Second Threshold, described key word It is in gray list, generates the SEO page according to described key word, and according to the state of the described SEO page Renewal weight calculation rule;
When the weight of described key word is less than first threshold, described key word is in white list, according to Described key word generates the SEO page;
When the weight of described key word is more than or equal to Second Threshold, described key word is in blacklist, The SEO page is not generated according to described key word;
Wherein, described first threshold is less than Second Threshold.
8. equipment as claimed in claim 7, it is characterised in that described page generation module, specifically uses In:
State according to the described SEO page adjusts the evaluation condition institute of the derivative phrase comprising described key word Corresponding weight.
9. equipment as claimed in claim 6, it is characterised in that described computing module, specifically for:
Judge whether the evaluation condition of the phrase database preset comprises the derivative phrase that described key word is corresponding, The weight of described key word is the most then obtained according to the weight corresponding to described evaluation condition;Otherwise, will The weight of described key word is set to 0.
10. equipment as claimed in claim 9, it is characterised in that described computing module, specifically for: Weight corresponding to all evaluation conditions comprising derivative phrase is added, obtains the weight of described key word.
CN201510134632.1A 2015-03-25 2015-03-25 A kind of search engine optimization SEO page generation method and equipment Active CN106156033B (en)

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