CN106101766A - The control method for playing back of a kind of video ads, device and electronic equipment - Google Patents
The control method for playing back of a kind of video ads, device and electronic equipment Download PDFInfo
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- CN106101766A CN106101766A CN201610543460.8A CN201610543460A CN106101766A CN 106101766 A CN106101766 A CN 106101766A CN 201610543460 A CN201610543460 A CN 201610543460A CN 106101766 A CN106101766 A CN 106101766A
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- Prior art keywords
- rate information
- code rate
- electronic equipment
- video ads
- network state
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Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
- H04N21/24—Monitoring of processes or resources, e.g. monitoring of server load, available bandwidth, upstream requests
- H04N21/2402—Monitoring of the downstream path of the transmission network, e.g. bandwidth available
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2662—Controlling the complexity of the video stream, e.g. by scaling the resolution or bitrate of the video stream based on the client capabilities
Abstract
The invention discloses the control method for playing back of a kind of video ads, device and electronic equipment, the method includes: receive the played file of the video ads that Advertisement Server sends, this played file includes the alternative code rate information of this video ads, the performance of the electronic equipment according to this video ads of broadcasting and current network state determine that this electronic equipment allows the highest code rate information play, then the highest code rate information play is allowed to filter out adaptive code rate information from the alternative code rate information of video ads according to this electronic equipment, and play the video ads that this adaptation code rate information is corresponding.The present invention selects the video ads of suitable code check to play out according to the performance of current network state and electronic equipment, take into full account performance and the network environment impact on video ads result of broadcast of electronic equipment, avoid that video ads playing process occurs the slack situation of card, be substantially improved the viewing experience of user.
Description
Technical field
The present invention relates to network communication technology field, particularly relate to the control method for playing back of a kind of video ads, device and
Electronic equipment.
Background technology
Developing rapidly the popularization and application with mobile device along with the network communications technology, the Internet has become the daily life of people
One of requisite instrument in living, work, learn and entertaining, and gradually move towards mobile phone from desktop computer and other move
Equipment.People either in way on and off duty, travel outdoors time or waiting time can be enjoyed mutually by mobile device
The various different services that networking provides.
Wherein, Internet video broadcasting becomes one of Internet service the most popular with users, and at present, domestic existing many carries
Play the network media services platform of service for Internet video, such as, find pleasure in depending on video, excellent cruel video, Sohu's video, like that strange skill regards
Frequently, PPLive etc..During due to video playback, video pictures is the main positions that user's sight stops, and is also the exhausted of input advertisement
Best placement, therefore network video advertisement business is also arisen at the historic moment, and becomes the revenue source of existing network media service platform
One of.
In the prior art, what Advertisement Server end was handed down to that consumer electronic devices (such as mobile phone) plays is all generally a kind of
The video ads material of code check, receive and play when mobile phone is by the unified high bit-rate video of one issued of Advertisement Server end
During ad material, under the scenes such as or network environment relatively low in handset capability is bad, owing to video ads code check is too high, will appear from
Video ads plays card, the slack problem of picture so that user cannot normally watch video ads, thus reduces user
Viewing experience, and then reduce advertising effect；When Advertisement Server end is unified to user mobile phone for improving playing efficiency
When issuing the video ads material of a kind of low bit-rate, owing to this code check is significantly lower than user mobile phone performance and current network conditions institute
The code rate level that can support, when video ads is play on user mobile phone, advertisement picture is coarse, greatly reduces advertising display effect
Really, the situation that user's viewing experience is bad can be caused equally, it is also difficult to realize advertising effect.
Summary of the invention
The present invention provides the control method for playing back of a kind of video ads, device and electronic equipment, in order to solve prior art
In on the electronic equipment of user, play the inappropriate video ads of code check cause the bad problem of user's viewing experience.
First aspect present invention provides the control method for playing back of a kind of video ads, including:
Receiving the played file of the video ads that Advertisement Server sends, wherein said played file includes that described video is wide
The alternative code rate information accused；
Performance and the current network state of the electronic equipment according to the described video ads of broadcasting determine described electronic equipment
Allow the highest code rate information play；
Allow the highest code rate information play from the alternative code rate information of described video ads according to described electronic equipment
The adaptive code rate information of screening, plays the video ads that described adaptive code rate information is corresponding.
In the first feasible implementation of first aspect, the described performance according to described electronic equipment and current net
Network state determines that described electronic equipment allows the step of the highest code rate information play to include:
Performance according to described electronic equipment determines the code rate information that the performance of described electronic equipment is supported；
The code rate information that described current network state is supported is determined according to described current network state；
Code rate information that performance according to described electronic equipment is supported and the code check that described current network state is supported
Information determines that described electronic equipment allows the highest code rate information play.
In conjunction with the first feasible implementation of first aspect, in the implementation that first aspect the second is feasible, institute
State the central processing unit dominant frequency that performance is described electronic equipment of electronic equipment, the described performance according to described electronic equipment
Determine that the step of the code rate information that the performance of described electronic equipment supported includes:
Obtain the central processing unit dominant frequency of described electronic equipment；
In the dominant frequency being pre-configured with code rate information corresponding lists, described electricity is obtained according to described central processing unit dominant frequency
The code rate information that the code rate information that the central processing unit dominant frequency of subset is supported is supported as the performance of described electronic equipment.
In conjunction with the implementation that the first feasible implementation of first aspect or first aspect the second are feasible,
On the one hand in the third feasible implementation, the time period residing for described network state network represents, described according to institute
The step stating the code rate information that current network state determines that described current network state supported includes:
The monitoring time period residing for network state；
Judge whether current network state is in idle period according to the time period residing for current network；
When judging to determine that described current network state is in idle period, the code check that the acquisition network idle period is supported
The code rate information that information is supported as described current network state；
When judging to determine that described current network state is in non-idle times, obtain what network non-idle times was supported
The code rate information that code rate information is supported as described current network state.
In conjunction with the implementation that the first feasible implementation of first aspect or first aspect the second are feasible,
On the one hand in the 4th kind of feasible implementation, described network state network speed represents, described according to described current network shape
State determines that the step of the code rate information that described current network state supported includes:
Monitoring network speed；
The code rate information that described current network state is supported is determined according to the network speed monitored.
Second aspect present invention provides the broadcast control device of a kind of video ads, including:
Receiver module, for receiving the played file of the video ads that Advertisement Server sends, wherein said played file
Alternative code rate information including described video ads；
Code rate information determines module, for performance and the current network of the electronic equipment according to the described video ads of broadcasting
State determines that described electronic equipment allows the highest code rate information play；
Video ads playing module, for allowing the highest code rate information play from described video according to described electronic equipment
The adaptive code rate information of screening in the alternative code rate information of advertisement, plays the video ads that described adaptive code rate information is corresponding.
In the first feasible implementation of second aspect, described code rate information determines that module includes:
First code rate information determines submodule, for determining the property of described electronic equipment according to the performance of described electronic equipment
The code rate information that can be supported；
Second code rate information determines submodule, for determining described current network state institute according to described current network state
The code rate information supported；
Third yard rate information determines submodule, for the code rate information supported according to the performance of described electronic equipment and institute
State the code rate information that current network state supported and determine that described electronic equipment allows the highest code rate information play.
In conjunction with the first feasible implementation of second aspect, in the implementation that second aspect the second is feasible, institute
Stating the central processing unit dominant frequency that performance is described electronic equipment of electronic equipment, described first code rate information determines submodule
Including:
First acquiring unit, for obtaining the central processing unit dominant frequency of described electronic equipment；
Second acquisition unit, for corresponding with code rate information in the dominant frequency being pre-configured with according to described central processing unit dominant frequency
List obtains code rate information that the central processing unit dominant frequency of described electronic equipment the supported performance as described electronic equipment
The code rate information supported.
In conjunction with the implementation that the first feasible implementation of second aspect or second aspect the second are feasible,
In the third feasible implementation of two aspects, the time period residing for described network state network represents, described second code
Rate information determines that submodule includes:
First monitoring means, for monitoring the time period residing for network state；
According to the time period residing for current network, judging unit, in time judging whether current network state is in the free time
Section；
3rd acquiring unit, for when judging to determine that described current network state is in idle period, obtaining network empty
The code rate information that the code rate information that idle section is supported is supported as described current network state；
4th acquiring unit, for when judging to determine that described current network state is in non-idle times, obtaining network
The code rate information that the code rate information that non-idle times is supported is supported as described current network state.
In conjunction with the implementation that the first feasible implementation of second aspect or second aspect the second are feasible,
In the 4th kind of feasible implementation of two aspects, described network state network speed represents, described second code rate information determines son
Module includes:
Second monitoring means, is used for monitoring network speed；
4th code rate information determines unit, for determining that described current network state is propped up according to the network speed real-time monitored
The code rate information held.
Third aspect present invention provides a kind of electronic equipment, and described equipment includes that any one video ads as above is broadcast
Put control device.
Knowable to the invention described above embodiment, scheme described in the embodiment of the present invention is by receiving regarding of Advertisement Server transmission
The played file of advertisement frequently, this played file includes the alternative code rate information of this video ads, according to the performance of electronic equipment
And current network state determines that this electronic equipment allows the highest code rate information play, then allow to broadcast according to this electronic equipment
The highest code rate information put filters out adaptive code rate information from the alternative code rate information of video ads, and plays this adaptation code check
The video ads that information is corresponding.Compared to prior art, it is wide that scheme described in the embodiment of the present invention first makes electronic equipment obtain video
The alternative code rate information accused, and select suitable code according to the performance of electronic equipment and the current network state that real-time monitors
The video ads of rate plays out, and has taken into full account the impact that video ads is play by the performance of electronic equipment and network environment,
Avoid that video ads playing process occurs the slack situation of card, substantially increase the bandwagon effect of advertisement, improve use
The viewing experience at family.
Accompanying drawing explanation
In order to be illustrated more clearly that the embodiment of the present invention or technical scheme of the prior art, below will be to embodiment or existing
In having technology to describe, the required accompanying drawing used is briefly described, it should be apparent that, the accompanying drawing in describing below is only this
Some embodiments of invention, for those skilled in the art, on the premise of not paying creative work, it is also possible to root
Other accompanying drawing is obtained according to these accompanying drawings.
Fig. 1 is the schematic flow sheet of the control method for playing back of a kind of video ads in first embodiment of the invention；
Fig. 2 is the schematic flow sheet of the control method for playing back of a kind of video ads in second embodiment of the invention；
Fig. 3 is the schematic flow sheet of the control method for playing back of a kind of video ads in third embodiment of the invention；
Fig. 4 is the schematic flow sheet of the control method for playing back of a kind of video ads in fourth embodiment of the invention；
Fig. 5 is the high-level schematic functional block diagram of the broadcast control device of a kind of video ads in fifth embodiment of the invention.
Detailed description of the invention
For making the goal of the invention of the present invention, feature, the advantage can be the most obvious and understandable, below in conjunction with the present invention
Accompanying drawing in embodiment, is clearly and completely described the technical scheme in the embodiment of the present invention, it is clear that described reality
Executing example is only a part of embodiment of the present invention, and not all embodiments.Based on the embodiment in the present invention, people in the art
The every other embodiment that member is obtained under not making creative work premise, broadly falls into the scope of protection of the invention.
Refer to Fig. 1, for the schematic flow sheet of the control method for playing back of video ads a kind of in first embodiment of the invention,
The method can perform on an electronic device.In embodiments of the present invention, electronic equipment includes but not limited to smart mobile phone, notes
Basis, panel computer etc..The control method for playing back of the video ads that the embodiment of the present invention is provided includes:
The played file of the video ads that step 101, reception Advertisement Server send, wherein this played file includes video
The alternative code rate information of advertisement；
In embodiments of the present invention, Advertisement Server uploads the video ads material of a code check, will pass through trans-coding system
Generate multiple video ads versions of different code check.Advertisement Server can directly transmit broadcasting of video ads according to throwing in strategy
Put file, it is also possible to the ad-request sent according to electronic equipment retransmits the played file of video ads, in this played file
Alternative code rate information including this video ads.
In embodiments of the present invention, code check refers to the data bits that when data are transmitted, the unit interval transmits, and unit is kbps,
I.e. kilobit is per second.The code check of one video ads is directly proportional to file size, and code check is the biggest, and file size is the biggest, typically may be used
To be calculated the code check of video ads by below equation:
Code check (kbps)=file size (MB) * 8*1024/ time (second)
In above-mentioned formula, the time refers to the length of video ads file.It follows that the video ads material before transcoding
Code check determine that.Video ads file then code check after compressed transcoding is the highest, and the ratio compressed is the least, document quality
Losing the least, closer to source file, therefore document quality is the highest apparent.Specifically, source based on same code check video is wide
Accuse material transcoding obtain FileVersion in, code check arrange from big to small be followed successively by super clear version, high definition version, SD version,
Smooth version and very fast version.Therefore the code rate information in the embodiment of the present invention can be code check, it is also possible to relevant with code check
Information represents, such as: very fast: flv_180；Smooth: flv_350；SD: flv_1000；High definition: flv_1300；Super clear:
flv_720p；1080P:flv_1080p3m.
Step 102, determine this electronics according to the performance of electronic equipment and current network state playing this video ads
Equipment allows the highest code rate information play；
It should be noted that the performance of electronic equipment described in the embodiment of the present invention refers to relevant to playing video advertisement
Process performance, specifically can be presented as the central processing unit of the performance indications relevant to process performance, such as this electronic equipment
The performance indications such as (Central Processing Unit, CPU) dominant frequency." network " that the embodiment of the present invention is mentioned in describing
Refer both to the network at electronic equipment place, the most same.
Step 103, according to electronic equipment allow play the highest code rate information from the alternative code rate information of video ads
The adaptive code rate information of screening, plays the video ads that this adaptation code rate information is corresponding.
In embodiments of the present invention, the alternative code rate information of video ads is to resolve from the played file of this video ads
Obtain, a code rate information list, alternative code rate information sequential from high to low can be set up accordingly.The adaptive code rate information of screening
Process be exactly by electronic equipment allow play the highest code rate information enter one by one with the code rate information in this code rate information list
The matching process of row comparison.
According to the realization of the invention described above embodiment, scheme described in the embodiment of the present invention first makes electronic equipment obtain to regard
The alternative code rate information of advertisement frequently, and select to close according to the performance of electronic equipment and the current network state that real-time monitors
The video ads of suitable code check plays out, and has taken into full account the shadow that video ads is play by the performance of electronic equipment and network environment
Ring, it is to avoid video ads playing process occurs the slack situation of card, substantially increases the bandwagon effect of advertisement, improve
The viewing experience of user.
Below by for determining that electronic equipment allows the specific implementation of the highest code rate information play to carry out specifically
Bright.
Refer to Fig. 2, for the schematic flow sheet of the control method for playing back of video ads a kind of in second embodiment of the invention.
As in figure 2 it is shown, the control method for playing back of a kind of video ads provided in second embodiment of the invention includes:
The played file of the video ads that step 201, reception Advertisement Server send, wherein this played file includes video
The alternative code rate information of advertisement；
Step 202, determine that the performance of this electronic equipment is supported according to the performance of electronic equipment playing this video ads
Code rate information；
Step 203, determine, according to current network state, the code rate information that this network state is supported；
Code rate information that step 204, performance according to electronic equipment are supported and the code check that current network state is supported
Information determines that this electronic equipment allows the highest code rate information play；
Step 205, according to this electronic equipment allow play the highest code rate information from the alternative code rate information of video ads
The adaptive code rate information of middle screening, plays the video ads that this adaptation code rate information is corresponding.
Step 201 in the embodiment of the present invention is similar to the step 101 in first embodiment of the invention and 103 with 205, therefore
This does not repeats.
In embodiments of the present invention, step 202 to 204 be i.e. the performance according to electronic equipment and current network state true
What this electronic equipment fixed allowed the highest code rate information play implements flow process.
In embodiments of the present invention, the performance of electronic equipment depends primarily on the central processing unit dominant frequency of this electronic equipment.
Correspondingly, determine that the step 202 of code rate information that the performance of this electronic equipment supported specifically is wrapped according to the performance of electronic equipment
Include:
Obtain the central processing unit dominant frequency of electronic equipment；
In the dominant frequency being pre-configured with code rate information corresponding lists, obtain this electronics according to this central processing unit dominant frequency to set
The code rate information that the code rate information that standby central processing unit dominant frequency is supported is supported as this electronic equipment performance.
It addition, in embodiments of the present invention, current network state refers to the state of electronic equipment place network, can use net
Speed represents, it is also possible to represent with the time period residing for network, and concrete application mode will describe in detail in embodiment below,
So not repeating.
Alternatively, method described in the embodiment of the present invention can also comprise the following steps:
When not filtering out adaptive code rate information in the alternative code rate information of video ads, then standby at this video ads
Select in code rate information downward search secondary adaptation code rate information the most step by step；
When finding secondary adaptive code rate information in the alternative code rate information of video ads, play the adaptive code of this secondary
The video ads that rate information is corresponding；
When not finding secondary adaptive code rate information in the alternative code rate information of video ads, then play acquiescence code check
The video ads that information is corresponding.
It should be noted that the secondary adaptive code rate information in the embodiment of the present invention refers to allow broadcasting than electronic equipment
The other code rate information of the low one-level of the highest code rate information.
According to the realization of the invention described above embodiment, scheme described in the embodiment of the present invention first makes electronic equipment obtain to regard
The alternative code rate information of advertisement frequently, determines the code check letter that the performance of electronic equipment and current network state are supported the most successively
Breath, and the code rate information that the code rate information supported according to the performance of electronic equipment and current network state are supported determines this electricity
Subset allows the highest code rate information play, and allows the highest code rate information play from video ads further according to this electronic equipment
Alternative code rate information in the adaptive code rate information of screening play the video ads that this adaptation code rate information is corresponding, take into full account
The impact that video ads is play by the performance of electronic equipment and network environment, selects the video ads of suitable code check to play out,
Avoid that video ads playing process occurs the slack situation of card, substantially increase the bandwagon effect of advertisement, improve use
The viewing experience at family.
Below the specific implementation monitored for current network state and application in embodiments of the present invention thereof are entered
Row describes in detail.
Refer to Fig. 3, for the schematic flow sheet of the control method for playing back of video ads a kind of in third embodiment of the invention.
As it is shown on figure 3, the control method for playing back of a kind of video ads provided in third embodiment of the invention includes:
The played file of the video ads that step 301, reception Advertisement Server send, wherein this played file includes video
The alternative code rate information of advertisement；
In embodiments of the present invention, the alternative code rate information of video ads is to resolve from the played file of this video ads
Obtain, and can be accordingly in a locally created code rate information list, alternative code rate information sequential from high to low, such as table 1 institute
Show.
| Super clear 1300m3u8 |
| High definition 1000m3u8 |
| Smooth 350m3u8 |
| Very fast 160m3u8 |
Table 1: video ads code rate information list
As shown in Table 1, this video ads is m3u8 form, and is generated super by the trans-coding system of Advertisement Server end
Clearly, high definition, the code stream of 4 different editions such as smooth and very fast.The code rate information of these 4 versions sequential from high to low in
In table, the code check that super clear version is corresponding is the highest, and very fast version correspondence code check is minimum.
Step 302, acquisition play the central processing unit dominant frequency of the electronic equipment of this video ads, and process according to these central authorities
Device dominant frequency obtains the central processing unit dominant frequency of this electronic equipment in the dominant frequency being pre-configured with code rate information corresponding lists and is propped up
The code rate information that the code rate information held is supported as the performance of this electronic equipment；
The code rate information that electronic equipment central processing unit dominant frequency in the embodiment of the present invention is supported is set in advance in this electricity
On subset.Such as, a dominant frequency and code rate information respective column can be set up according to dominant frequency and its code rate information supported
Table, shown in concrete form reference table 2.
Table 2CPU dominant frequency and code rate information corresponding lists
As shown in Table 2, if CPU frequency is 1G, then can support to play the code stream of smooth and very fast two versions；If CPU master
Frequency is 1.5G, then support to play high definition, the code stream of smooth and very fast three versions.Therefore, only it is to be understood that the CPU master of electronic equipment
Frequently, i.e. can determine that the code rate information that this CPU frequency is supported.
Step 303, monitoring time period residing for network state；
Step 304, judge whether current network state is in idle period according to the time period residing for current network；
In embodiments of the present invention, network state can be divided into idle period and non-idle times according to the time period.Example
As: if electronic equipment is a mobile phone, according to statistics, general every day 20:00～the request of 23:00 electronic equipment end concurrency relatively
Greatly, network is the most busy, therefore can set 20:00～23:00 every day as non-idle times, when other times are then idle
Section.
Step 305, when judging to determine that current network state is in idle period, obtaining network idle period is supported
The code rate information that code rate information is supported as current network state；
Code rate information that step 306, central processing unit dominant frequency according to this electronic equipment are supported and network idle period
The code rate information supported determines that this electronic equipment allows the highest code rate information play；
Step 307, when judge determine that described current network state is in non-idle times time, obtain network non-idle times
The code rate information that the code rate information supported is supported as current network state；
Code rate information that step 308, central processing unit dominant frequency according to this electronic equipment are supported and network idle period
The code rate information supported determines that this electronic equipment allows the highest code rate information play；
The supported code rate information of network state in the embodiment of the present invention pre-sets on an electronic device.Such as, root
Setting up network state and code rate information corresponding lists according to network state and its code rate information supported, concrete form refers to table
Shown in 3.For ease of follow-up explanation, table 3 not present only network state and its code rate information supported corresponding relation (as
In table 3 shown in right half part), also the corresponding relation of the CPU frequency of electronic equipment with its code rate information supported is integrated into
Come (as shown in left-half in table 3).
Table 3
From table 3 right half part content, the code rate information that network non-idle times is supported corresponds to give tacit consent to code check letter
Breath, i.e. smooth (compatible) mp4 and smooth 350m3u8, and the code rate information that the network idle period is supported corresponds to smoothness and (holds concurrently
Hold) mp4, very fast 160m3u8 and high definition 1000m3u8.Therefore, as shown in table 3, if the electronic equipment place net that CPU frequency is 2G
Network is in idle period, then can determine that this electronic equipment corresponds to high definition in the code rate information that the network idle period is supported
1000m3u8；If this electronic equipment place network is in non-idle times, then can determine that this electronic equipment is busy at this network
The code rate information that period is supported corresponds to smooth 350m3u8.When the electronic equipment place network that CPU frequency is 1G is in the free time
During the period, then can determine that this electronic equipment corresponds to very fast in the code rate information that this network idle period is supported according to table 3
160m3u8；If this electronic equipment place network is in non-idle times, then can determine that this electronic equipment is when this network is busy
The code rate information that section is supported corresponds to smooth 350m3u8.In embodiments of the present invention, the code rate information obtained according to upper table
Just can determine that this electronic equipment allows the highest code rate information play.Such as, if the CPU frequency of electronic equipment is 1G, according to table 3
Can determine that its code rate information supported corresponds to very fast 160m3u8 and smooth 350m3u8, at this electronic equipment place network
When idle period, can determine that the code rate information that the network idle period supported is very fast 160m3u8, therefore basis according to table 3
The code rate information that above-mentioned CPU frequency and network idle period are supported just can determine that this electronic equipment allows the highest code check play
Information corresponds to very fast 160m3u8；When this electronic equipment place network is in non-idle times, can determine that network according to table 3
The code rate information that non-idle times is supported is acquiescence code rate information, i.e. smooth 350m3u8, therefore according to above-mentioned CPU frequency and
The code rate information that network non-idle times is supported just can determine that this electronic equipment of network non-idle times allows the highest of broadcasting
Code rate information is smooth 350m3u8.
Step 309, according to this electronic equipment allow play the highest code rate information from the alternative code rate information of video ads
The adaptive code rate information of middle screening, and play the video ads that this adaptation code rate information is corresponding.
It should be noted that the process of the adaptive code rate information of screening in the embodiment of the present invention is actually and is set by electronics
The matching process that the standby the highest code rate information allowing to play is compared one by one with the code rate information in this code rate information list.
For ease of understanding, reference table 1 and table 3 simple example are described as follows: if the CPU frequency of electronic equipment is 1.5G, and
And network is in idle period, then be can determine that this electronic equipment allows the highest code rate information play to correspond to high definition by table 3
In 1000m3u8, with table 1, the alternative code rate information comparison one by one of listed video ads just can filter out adaptive code rate information for height
Clear 1000m3u8.
In embodiments of the present invention, the control method for playing back of this video ads also includes: play institute in the network idle period
During stating video ads, if monitoring described current network state to revert to non-idle times, then automatically switch to play
The video ads of described network non-idle times correspondence adaptation code rate information；If monitoring described current network state to switch to sky
Idle section, then revert to play the video ads of described network idle period correspondence adaptation code rate information.
In embodiments of the present invention, the code rate information that network non-idle times is supported can be preset as giving tacit consent to code check letter
Breath, acquiescence code rate information can be the code check that smooth version is corresponding, if the central processing unit of electronic equipment be enough to support higher
The video ads version of level bit-rate, then the adaptive code rate information that network non-idle times is corresponding just can be identified as giving tacit consent to code check letter
Breath, i.e. smooth code stream.During the network idle period plays high-resolution video advertisement, recover if monitoring current network state
For non-idle times, then automatically switch to play smooth code stream version；If monitoring current network state to switch to idle period,
Then revert to normal code stream play, i.e. play the video ads of high definition version.
According to the realization of the invention described above embodiment, scheme described in the embodiment of the present invention first makes electronic equipment obtain to regard
The alternative code rate information of advertisement frequently, then according to the central processing unit dominant frequency of electronic equipment and the current network state that monitors
The residing time period selects the video ads of suitable code check to play out, and has taken into full account performance and the network rings of electronic equipment
The impact that video ads is play by border, it is to avoid card slack situation occurs in video ads playing process, substantially increases
The bandwagon effect of advertisement, improves the viewing experience of user.
Refer to Fig. 4, for the schematic flow sheet of the control method for playing back of video ads a kind of in fourth embodiment of the invention.
As shown in Figure 4, in fourth embodiment of the invention, current network state network speed represents, the control method for playing back tool of video ads
Body comprises the following steps:
The played file of the video ads that step 401, reception Advertisement Server send, wherein this played file includes video
The alternative code rate information of advertisement；
Step 402, acquisition play the central processing unit dominant frequency of the electronic equipment of this video ads, and process according to these central authorities
Device dominant frequency obtains the central processing unit dominant frequency of this electronic equipment in the dominant frequency being pre-configured with code rate information corresponding lists and is propped up
The code rate information that the code rate information held is supported as the performance of this electronic equipment；
Step 403, monitoring network speed；
The network speed that step 404, basis monitor determines the code rate information that current network speed is supported；
Code rate information and current network speed that step 405, central processing unit dominant frequency according to this electronic equipment are supported are propped up
The code rate information held determines that this electronic equipment allows the highest code rate information play；
Step 406, according to this electronic equipment allow play the highest code rate information from the alternative code check of described video ads
The adaptive code rate information of screening in information；
Step 407, when filtering out adaptive code rate information in the alternative code rate information of described video ads, play this and fit
Join the video ads that code rate information is corresponding.
Further, the video playing control method of the embodiment of the present invention can also comprise the following steps:
Step 408, when not filtering out adaptive code rate information in the alternative code rate information of video ads, then continue regarding
Downward search secondary adaptation code rate information the most step by step in the alternative code rate information of advertisement frequently；
Step 409, when finding secondary adaptive code rate information in the alternative code rate information of video ads, play this time
The video ads that the adaptive code rate information of level is corresponding；
Step 410, when not finding secondary adaptive code rate information in the alternative code rate information of video ads, then play
The video ads that acquiescence code rate information is corresponding.
In embodiments of the present invention, it is assumed that determine that electronic equipment allows the highest code rate information play to correspond to high definition
1000m3u8, if do not find high definition 1000m3u8 as adaptive code check letter in the code rate information list of video ads listed by table 1
Breath, then will continue downward search the most step by step in this code rate information list, determine the most smooth 350m3u8 of next stage code rate information
As secondary adaptive code rate information；If smooth 350m3u8 does not exists in table 1, then may proceed to downward search and make to very fast 160m3u8
For secondary adaptive code rate information.If table 1 only includes the code rate information of super two versions of cleer and peaceful high definition, implement according to the present invention
Example does not finds secondary adaptive friend's rate information and then plays the video ads that acquiescence code rate information is corresponding, such as, can preset smoothness
350m3u8 is acquiescence code rate information, and therefore just playing code rate information is smooth video ads version corresponding for 350m3u8.
It should be noted that network speed here typically refers to the downstream rate of electronic equipment place network.As long as video is wide
The network downstream speed that the code check accused not higher than monitors, ensures that the broadcasting of video ads can be smooth, therefore according to prison
The current network speed measured just corresponding can be defined as the maximal rate that current network state is supported.Step in the embodiment of the present invention
401～step 402 and step 406～step 410 similar to the step content in preceding method embodiment, therefore do not repeat.
By the realization of the multiple embodiment of the method for the invention described above, the video ads that the embodiment of the present invention is provided
Control method for playing back first makes electronic equipment obtain the alternative code rate information of video ads, and according to electronic equipment performance and in real time
The current network state monitored to select the video ads of suitable code check to play out, taken into full account mobile device performance and
The impact that video ads is play by network environment, it is to avoid card slack situation occurs, significantly in video ads playing process
Improve the bandwagon effect of advertisement, improve the viewing experience of user.
Referring to Fig. 5, the functional module for the broadcast control device of video ads a kind of in fifth embodiment of the invention is shown
It is intended to.As it is shown in figure 5, the broadcast control device of a kind of video ads provided in fifth embodiment of the invention includes:
Receiver module 501, for receiving the played file of the video ads that Advertisement Server sends, wherein played file bag
Include the alternative code rate information of this video ads；
Code rate information determines module 502, for performance and the current net of the electronic equipment according to this video ads of broadcasting
Network state determines that this electronic equipment allows the highest code rate information play；
Video ads playing module 503, for allowing the highest code rate information play from video ads according to electronic equipment
Alternative code rate information in the adaptive code rate information of screening, and play the video ads that this adaptation code rate information is corresponding.
In embodiments of the present invention, the broadcast control device of video ads can be integrated on existing electronic equipment.Wherein,
Code rate information determines that module 502 includes:
First code rate information determines submodule, for determining that the performance of this electronic equipment is propped up according to the performance of electronic equipment
The code rate information held；
Second code rate information determines submodule, for determining what this current network state was supported according to current network state
Code rate information；
Third yard rate information determines submodule, and the code rate information being used for being supported according to the performance of this electronic equipment is with current
The code rate information that network state is supported determines that this electronic equipment allows the highest code rate information play.
In embodiments of the present invention, the performance of electronic equipment is mainly determined by the central processing unit dominant frequency of electronic equipment.
Correspondingly, in the present embodiment, the first code rate information determines that submodule includes:
First acquiring unit, for obtaining the central processing unit dominant frequency of electronic equipment；
Second acquisition unit, is used for according to central processing unit dominant frequency in the dominant frequency being pre-configured with and code rate information corresponding lists
The code that the code rate information that the central processing unit dominant frequency of middle this electronic equipment of acquisition is supported is supported as this electronic equipment performance
Rate information.
It addition, network state described in the embodiment of the present invention can represent with the time period residing for network.Correspondingly, make
One of optional implementation for the embodiment of the present invention, the second code rate information determines that submodule includes:
First monitoring means, for monitoring the time period residing for network state；
According to the time period residing for current network, judging unit, in time judging whether current network state is in the free time
Section；
3rd acquiring unit, is used for when judging to determine that current network state is in idle period, when obtaining network idle
The code rate information that the code rate information that section is supported is supported as current network state；
4th acquiring unit, for when judging to determine that current network state is in non-idle times, obtaining network non-NULL
The code rate information that the code rate information that idle section is supported is supported as current network state.
Alternatively, the video ads broadcast control device in the embodiment of the present invention farther includes: play switching control mould
Block, for during network idle period playing video advertisement, if monitoring current network state when reverting to busy
Section, then automatically switch to play the video ads of network non-idle times correspondence adaptation code rate information；If monitoring current network
State switches to idle period, then revert to play the video ads of network idle period correspondence adaptation code rate information.
Specifically, the code rate information that in the embodiment of the present invention, network non-idle times is supported can be preset as giving tacit consent to code check
Information.With in said method embodiment to realize example similar, acquiescence code rate information can be the code check that smoothness version is corresponding, if
The central processing unit of electronic equipment be enough to support the video ads version of more high-level code check, the then adaptation of network non-idle times
Code rate information just can be identified as giving tacit consent to code rate information, i.e. smooth code stream.The mistake of high-resolution video advertisement is play in the network idle period
Cheng Zhong, if playing switching control module monitors to revert to non-idle times to current network state, then automatically switches to play stream
Smooth code stream version；If playing switching control module monitors to switch to idle period to current network state, then revert to normal code
Spread and put, i.e. play the video ads of high definition version.
Alternatively, the network state in the embodiment of the present invention can also represent with network speed.Accordingly, real as the present invention
One of specific implementation executing example, the second code rate information determines that submodule specifically includes:
Second monitoring means, for monitoring the network speed of electronic equipment place network；
4th code rate information determines unit, for determining what current network state was supported according to the network speed real-time monitored
Code rate information.
It should be noted that network speed here typically refers to the downstream rate of electronic equipment place network.As long as video is wide
The network downstream speed that the code check accused not higher than monitors, ensures that the broadcasting of video ads can be smooth, therefore monitors
Current network speed just corresponding can be defined as the maximal rate that current network state is supported.
It addition, as one of the implementation of the present invention, the control device of the video playback in the embodiment of the present invention also wraps
Include:
Degradation searches module, is used for when not filtering out adaptive code rate information in the alternative code rate information of video ads,
Downward search secondary adaptation code rate information the most step by step in the alternative code rate information of video ads；
Correspondingly, the video ads playing module of this device, specifically can be additionally used in when the alternative code check at video ads is believed
When breath finds secondary adaptive code rate information, play the video ads that secondary adaptive code rate information is corresponding；When at video ads
Alternative code rate information in when not finding secondary adaptive code rate information, then play the video ads that acquiescence code rate information is corresponding.
The embodiment of the present invention may also provide a kind of electronic equipment, comprises the broadcast control device of above-mentioned video ads.
By the technical scheme of the embodiment of the present invention, receiver module 501 can first make electronic equipment obtain video ads
Alternative code rate information, and determine that module determines this electronics according to performance and the current network state of electronic equipment in code rate information
After equipment allows the highest code rate information play, video ads playing module allow the highest code play according to this electronic equipment
Rate information filters out adaptive code rate information from the alternative code rate information of video ads, and it is corresponding to play this adaptation code rate information
Video ads.Therefore, the realization of the embodiment of the present invention has taken into full account that the performance of electronic equipment and network environment are to video ads
The impact play, it is to avoid occur the slack situation of card in video ads playing process, substantially increases the displaying effect of advertisement
Really, the viewing experience of user is improved.
In several embodiments provided herein, it should be understood that disclosed apparatus and method, can be passed through it
Its mode realizes.Such as, device embodiment described above is only schematically, such as, and the division of described module, only
Being only a kind of logic function to divide, actual can have other dividing mode, the most multiple modules or assembly to tie when realizing
Close or be desirably integrated into another system, or some features can be ignored, or not performing.Another point, shown or discussed
Coupling each other or direct-coupling or communication connection can be the INDIRECT COUPLING by some interfaces, device or module or logical
Letter connects, and can be electrical, machinery or other form.
The described module illustrated as separating component can be or may not be physically separate, shows as module
The parts shown can be or may not be physical module, can select therein some or all of according to the actual needs
Module realizes the purpose of the present embodiment scheme.
It addition, each functional module in each embodiment of the present invention can be integrated in a processing module, it is also possible to
It is that modules is individually physically present, it is also possible to two or more modules are integrated in a module.Above-mentioned integrated mould
Block both can realize to use the form of hardware, it would however also be possible to employ the form of software function module realizes.
If described integrated module realizes and as independent production marketing or use using the form of software function module
Time, can be stored in a computer read/write memory medium.Based on such understanding, technical scheme is substantially
The part that in other words prior art contributed or this technical scheme completely or partially can be with the form of software product
Embodying, this computer software product is stored in a storage medium, including some instructions with so that a computer
Equipment (can be personal computer, server, or the network equipment etc.) performs the complete of method described in each embodiment of the present invention
Portion or part steps.And aforesaid storage medium includes: USB flash disk, portable hard drive, read only memory (ROM, Read-Only
Memory), random access memory (RAM, Random Access Memory), magnetic disc or CD etc. are various can store journey
The medium of sequence code.
It should be noted that for aforesaid each method embodiment, in order to simplicity describes, therefore it is all expressed as a series of
Combination of actions, but those skilled in the art should know, the present invention is not limited by described sequence of movement because
According to the present invention, some step can use other order or carry out simultaneously.Secondly, those skilled in the art also should know
Knowing, it might not be all this that embodiment described in this description belongs to preferred embodiment, involved action and module
Bright necessary.
In the above-described embodiments, the description to each embodiment all emphasizes particularly on different fields, and does not has the portion described in detail in certain embodiment
Point, may refer to the associated description of other embodiments.
More than for retouching control method for playing back, device and the electronic equipment of a kind of video ads provided by the present invention
State, for those skilled in the art, according to the thought of the embodiment of the present invention, the most all can
Change part, and to sum up, this specification content should not be construed as limitation of the present invention.
Claims (11)
1. the control method for playing back of a video ads, it is characterised in that including:
Receiving the played file of the video ads that Advertisement Server sends, wherein said played file includes described video ads
Alternative code rate information；
Performance and the current network state of the electronic equipment according to the described video ads of broadcasting determine that described electronic equipment allows
The highest code rate information play；
The highest code rate information play is allowed to screen from the alternative code rate information of described video ads according to described electronic equipment
Adaptive code rate information, plays the video ads that described adaptive code rate information is corresponding.
Method the most according to claim 1, it is characterised in that the described performance according to described electronic equipment and current net
Network state determines that described electronic equipment allows the step of the highest code rate information play to include:
Performance according to described electronic equipment determines the code rate information that the performance of described electronic equipment is supported；
The code rate information that described current network state is supported is determined according to described current network state；
Code rate information that performance according to described electronic equipment is supported and the code rate information that described current network state is supported
Determine that described electronic equipment allows the highest code rate information play.
Method the most according to claim 2, it is characterised in that the performance of described electronic equipment is described electronic equipment
Central processing unit dominant frequency, the described performance according to described electronic equipment determines the code check that the performance of described electronic equipment is supported
The step of information includes:
Obtain the central processing unit dominant frequency of described electronic equipment；
In the dominant frequency being pre-configured with code rate information corresponding lists, obtain described electronics according to described central processing unit dominant frequency to set
The code rate information that the code rate information that standby central processing unit dominant frequency is supported is supported as the performance of described electronic equipment.
The most according to the method in claim 2 or 3, it is characterised in that the time period residing for described network state network
Representing, the described step determining code rate information that described current network state supported according to described current network state includes:
The monitoring time period residing for network state；
Judge whether current network state is in idle period according to the time period residing for current network；
When judging to determine that described current network state is in idle period, the code rate information that the acquisition network idle period is supported
The code rate information supported as described current network state；
When judging to determine that described current network state is in non-idle times, obtain the code check that network non-idle times is supported
The code rate information that information is supported as described current network state.
The most according to the method in claim 2 or 3, it is characterised in that described network state network speed represents, described basis
Described current network state determines that the step of the code rate information that described current network state supported includes:
Monitoring network speed；
The code rate information that described current network state is supported is determined according to the network speed monitored.
6. the broadcast control device of a video ads, it is characterised in that including:
Receiver module, for receiving the played file of the video ads that Advertisement Server sends, wherein said played file includes
The alternative code rate information of described video ads；
Code rate information determines module, for performance and the current network state of the electronic equipment according to the described video ads of broadcasting
Determine that described electronic equipment allows the highest code rate information play；
Video ads playing module, for allowing the highest code rate information play from described video ads according to described electronic equipment
Alternative code rate information in the adaptive code rate information of screening, play the video ads that described adaptive code rate information is corresponding.
Device the most according to claim 6, it is characterised in that described code rate information determines that module includes:
First code rate information determines submodule, for determining the performance institute of described electronic equipment according to the performance of described electronic equipment
The code rate information supported；
Second code rate information determines submodule, for determining that described current network state is supported according to described current network state
Code rate information；
Third yard rate information determines submodule, for the code rate information supported according to the performance of described electronic equipment with described work as
The code rate information that front network state is supported determines that described electronic equipment allows the highest code rate information play.
Device the most according to claim 7, it is characterised in that the performance of described electronic equipment is described electronic equipment
Central processing unit dominant frequency, described first code rate information determines that submodule includes:
First acquiring unit, for obtaining the central processing unit dominant frequency of described electronic equipment；
Second acquisition unit, is used for according to described central processing unit dominant frequency in the dominant frequency being pre-configured with and code rate information corresponding lists
The code rate information that the central processing unit dominant frequency of the described electronic equipment of middle acquisition is supported is propped up as the performance of described electronic equipment
The code rate information held.
9. according to the device described in claim 7 or 8, it is characterised in that the time period residing for described network state network
Representing, described second code rate information determines that submodule includes:
First monitoring means, for monitoring the time period residing for network state；
According to the time period residing for current network, judging unit, for judging whether current network state is in idle period；
3rd acquiring unit, is used for when judging to determine that described current network state is in idle period, when obtaining network idle
The code rate information that the code rate information that section is supported is supported as described current network state；
4th acquiring unit, for when judging to determine that described current network state is in non-idle times, obtaining network non-NULL
The code rate information that the code rate information that idle section is supported is supported as described current network state.
10. according to the device described in claim 7 or 8, it is characterised in that described network state network speed represents, described
Two code rate information determine that submodule includes:
Second monitoring means, is used for monitoring network speed；
4th code rate information determines unit, for determining what described current network state was supported according to the network speed real-time monitored
Code rate information.
11. 1 kinds of electronic equipments, it is characterised in that include broadcasting of the video ads as according to any one of claim 6 to 10
Put control device.
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