CN106097020A - For the method and apparatus providing pricing strategy information - Google Patents
For the method and apparatus providing pricing strategy information Download PDFInfo
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- CN106097020A CN106097020A CN201610463918.9A CN201610463918A CN106097020A CN 106097020 A CN106097020 A CN 106097020A CN 201610463918 A CN201610463918 A CN 201610463918A CN 106097020 A CN106097020 A CN 106097020A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0283—Price estimation or determination
Abstract
It is an object of the invention to provide a kind of method and apparatus for providing pricing strategy information.The method according to the invention comprises the following steps: obtain the demand relevant information of one or more subject of a sale；Based on described demand relevant information, provide the pricing strategy information corresponding with the one or more subject of a sale to trade company, adjust the price of corresponding subject of a sale for described trade company.The invention have the advantages that and the trade company such as demand relevant information Lai Wei hotel based on subject of a sale can provide corresponding pricing strategy information, trade company is facilitated in time the price of subject of a sale to be adjusted, and demand relevant informations based on various dimensions can come trade company and provide optimum concluded price according to the present invention, improves the accuracy recommending price.
Description
Technical field
The present invention relates to field of computer technology, particularly relate to a kind of method and dress for providing pricing strategy information
Put.
Background technology
Existing for trade companies such as hotels when the commodity selling it are fixed a price, be generally basede on historical data and come commodity
Sales situation be predicted, such as, if area deluxe hotel of nearest 3 years Shanghai Lujiazui is all the busy season in July,
Then speculate that the hotel with type, the following 1-2 same area is also the busy season in July, thus use corresponding to light in corresponding month
Season or the price in busy season.
But based on which, the trade company such as hotel cannot know that the price of its commodity is if appropriate for the current market demand.
Further, when market demand fluctuation is bigger, price cannot often be adjusted in time to tackle the change of the market demand.
Summary of the invention
It is an object of the invention to provide a kind of method and apparatus for providing pricing strategy information.
According to an aspect of the invention, it is provided a kind of method for providing pricing strategy information, wherein, described side
Method comprises the following steps:
A obtains the demand relevant information of one or more subjects of a sale；
B, based on described demand relevant information, provides the price plan corresponding with the one or more subject of a sale to trade company
Slightly information, adjusts the price of corresponding subject of a sale for described trade company.
According to an aspect of the present invention, additionally provide a kind of for providing the strategy of pricing strategy information to provide device,
Wherein, described offer device includes:
Acquisition device, for obtaining the demand relevant information of one or more subject of a sale；
There is provided device, for based on described demand relevant information, providing and the one or more subject of a sale to trade company
Corresponding pricing strategy information, adjusts the price of corresponding subject of a sale for described trade company.
Compared with prior art, the invention have the advantages that can purchase relevant information based on subject of a sale come for
The trade companies such as hotel provide corresponding pricing strategy information, facilitate trade company to be adjusted the price of subject of a sale in time, and root
Purchase relevant informations based on various dimensions can come trade company and provide optimum concluded price according to the present invention, improves the standard recommending price
Really property；Further, according to the preferred embodiments of the invention, it is possible to provide the sales promotion adapted for trade company based on demand relevant information
Strategy, facilitates trade company to select suitable sales promotion information to push.
Accompanying drawing explanation
By the detailed description that non-limiting example is made made with reference to the following drawings of reading, other of the present invention
Feature, purpose and advantage will become more apparent upon:
Fig. 1 illustrates provides pricing strategy information approach flow chart according to a kind of of the present invention；
Fig. 2 illustrate according to the present invention a kind of for provide pricing strategy information strategy provide device structure show
It is intended to.
In accompanying drawing, same or analogous reference represents same or analogous parts.
Detailed description of the invention
Below in conjunction with the accompanying drawings the present invention is described in further detail.
Fig. 1 illustrates provides pricing strategy information approach flow chart according to a kind of of the present invention.Side according to the present invention
Method includes step S1 and step S2.
Wherein, the method according to the invention provides the mean to realize by the strategy being contained in computer equipment.Described
Computer equipment includes a kind of can automatically carrying out numerical computations and/or information processing according to the instruction being previously set or storing
Electronic equipment, its hardware include but not limited to microprocessor, special IC (ASIC), programmable gate array (FPGA),
Digital processing unit (DSP), embedded device etc..Described computer equipment includes the network equipment and/or subscriber equipment.Wherein, institute
State server group that the network equipment includes but not limited to that single network server, multiple webserver form or based on cloud computing
The cloud being made up of a large amount of main frames or the webserver of (Cloud Computing), wherein, cloud computing is the one of Distributed Calculation
Kind, the super virtual machine being made up of a group loosely-coupled computer collection.Described subscriber equipment includes but not limited to
Any can be carried out the electricity of man-machine interaction by modes such as keyboard, mouse, remote controller, touch pad or voice-operated devices with user
Sub-product, such as, personal computer, panel computer, smart mobile phone, PDA, game machine or IPTV etc..Wherein, described user sets
Network residing for the standby and network equipment includes but not limited to the Internet, wide area network, Metropolitan Area Network (MAN), LAN, VPN etc..
Preferably, described strategy provides device to be contained in the system providing pricing strategy for the trade company such as to hotel.
It should be noted that described subscriber equipment, the network equipment and network are only for example, other are existing or from now on may be used
Can occur subscriber equipment, the network equipment and network be such as applicable to the present invention, also should be included in scope with
In, and be incorporated herein with way of reference.
With reference to Fig. 1, in step sl, strategy provides device to obtain the demand relevant information of one or more subjects of a sale.
Wherein, described demand relevant information includes but not limited to following at least any one:
1) buyer's related data；This buyer's related data includes the information of the sales situation of various reflection subject of a sale, example
As, the quantity purchase of subject of a sale, current stockpile number or predetermined quantity etc..
2) market research data；These market research data are the various sale feelings affecting subject of a sale in including predetermined period
The event information of condition, such as, convention exhibitions, recreational activities, Locality variation etc..
3) the buying related data of the subject of a sale of other trade companies.Such as, the subject of a sale of other trade companies quantity purchase,
Current stockpile number or predetermined quantity etc..
Then, in step s 2, strategy provides device based on described demand relevant information, provides and one to trade company
Or the pricing strategy information that multiple subject of a sale is corresponding, the price of corresponding subject of a sale is adjusted for described trade company.
Wherein, described pricing strategy information can include pricing suggestions information, and this pricing suggestions information includes various help
The information that subject of a sale is fixed a price by trade company.Such as, it is proposed that appreciate or price reduction etc..
Such as, described strategy provides device to be contained in for providing the recommendation in room to fix a price to the trade company such as hotel or hotel
System.For a certain hotel, it is large-scale that strategy provides device to get holding after half a year of this place, hotel in step sl
Meeting, then strategy provides device to provide following pricing strategy information to this hotel: suggestion growth moves in this hotel after predetermined half a year
The price in each room.
The most such as, the stock of the tactful similar subject of a sale providing device to get subject of a sale obj_1 in step sl
Amount is zero, then strategy provides device to provide following pricing strategy information to trade company: suggestion subject of a sale obj_1 appreciates.
According to a preferred embodiment of the present invention, described pricing strategy information includes optimum concluded price, described step
S2 includes step S201 (not shown).
In step s 201, strategy provides device based on described demand relevant information and predetermined pricing rule, determines one
Individual or the optimum concluded price of multiple subject of a sale.
Wherein, described pricing rule includes the various rule that can be used for determining described optimum concluded price.
Preferably, described optimum concluded price is for indicating the price that the current cost performance of subject of a sale is the highest.
Preferably, strategy provides device to be also based on described demand relevant information and predetermined pricing rule, determines one
Or the interval of the optimum concluded price of multiple subject of a sale.
The first example according to the present invention, strategy offer device is contained in for provide recommendation pricing service to hotel and is
In system, this strategy provides the pricing rule instruction in device, when the increasing of quantity on order and predetermined threshold in the room of a certain house type
Length/reduction amplitude is m%, then advise that the price of this subject of a sale correspondingly increases/reduce m%.The relevant staff of hotel A
This system is used to fix a price to the recommendation obtaining each house type room.
The present price of A standard room, hotel is 500 yuan/evening.Strategy provides device to get the mark of hotel A in step sl
The order numbers in this month between standard also determines that this order numbers exceedes predetermined threshold 10%.Then strategy provides device to advise based on this price
Then, determining that the optimum concluded price of A standard room, hotel is 550 yuan/evening, Bing Xianggai hotel A provides following pricing strategy information: mark
Optimum concluded price between standard is 550 yuan/evening, and the relevant staff for hotel A adjusts based on this optimum concluded price
The price of standard room.
It should be noted that the example above is only better described technical scheme, rather than the limit to the present invention
System, it should be appreciated by those skilled in the art that any based on described demand relevant information and predetermined pricing rule determine one or
The implementation of the optimum concluded price of multiple subjects of a sale, should be included in the scope of the present invention.
Preferably, described strategy provides device to be additionally based upon following at least any one information to further determine that described optimum one-tenth
Friendship price:
1) the temperature information of subject of a sale；This temperature information includes the various supply-demand relationship that may be used to indicate subject of a sale
Information.
2) market competition relevant information；This market competition relevant information can include the various market for indicating subject of a sale
The information of dog-eat-dog degree, such as, for class information or weight information of indicating Market competition degree etc..
3) the history concluded price information that trade company selects；
4) replacement resource relevant information；This replacement resource relevant information includes the resource phase of various and replaceable subject of a sale
Pass information.Such as, the quantity of similar commodity same or analogous with subject of a sale or the Supplier Number of similar commodity etc., with
Device is provided suitably to reduce the price of subject of a sale in the case of the resource of replaceable subject of a sale is more for strategy.
5) potential customers' relevant information；This potential customers' demand information includes various may be used to indicate the potential of subject of a sale
The relevant information of client.Such as, the potential customers' quantity searching data based on market and determine or potential customers are to subject of a sale
Desirability information etc., provide device more potential customers for strategy or potential customers' demand relatively big in the case of,
Higher optimum concluded price is determined for subject of a sale.
Such as, when temperature information instruction subject of a sale temperature higher time or the market competition relevant information instruction subject of a sale
The class information of market competition when being " dog-eat-dog ", strategy provides device can correspondingly reduce the price of subject of a sale, makes
Obtain optimum concluded price less than its present price.
The most such as, strategy provides the demand relevant information of device subject of a sale based on this trade company obj_2 and predetermined determining
Valency rule, the optimum concluded price of firm sale object obj_2 600 yuan.Further, strategy provides device to get provides into trade company
History optimum concluded price and the history concluded price information that selects of trade company, and determine the history concluded price ratio that trade company selects
Accordingly for its optimum mean height provided 50 yuan.Then strategy provides device that the optimum concluded price of subject of a sale obj_2 is fixed
It it is 650 yuan, to provide to this trade company.
Preferably, strategy provide device by by the present price of subject of a sale and this subject of a sale one or more with
The price of class subject of a sale compares, and determines the optimum concluded price of this subject of a sale.
Such as, strategy provides device when determining the optimum concluded price in great Chuan room, hotel, obtains apart from this hotel reservation
In the range of the price in big bed room in all hotels compare, and the meansigma methods of the price in the big bed room in all hotels is made
For optimum concluded price.
It is highly preferred that the one or more similar subject of a sale corresponds respectively to a predetermined difference value, strategy provides device
According to each self-corresponding predetermined difference value of the one or more similar subject of a sale, by the present price of subject of a sale and one or
The price of multiple similar subjects of a sale compares, so that it is determined that the optimum concluded price of this subject of a sale.
Specifically, strategy provides device to be added with one or more similar subjects of a sale by the present price of subject of a sale
Price after predetermined difference value compares, so that it is determined that corresponding pricing strategy information.
Such as, strategy provides device when determining the optimum concluded price of double room of five-star hotel hotel_1, obtains
Five-star hotel hotel_2 and the price of four-star hotel hotel_3 in the range of this hotel reservation compare.
Further, the present price of the double room of hotel hotel_1, hotel_2 and hotel_3 be respectively 1000 yuan/evening,
900 yuan/evening and 300 yuan/evening, and the predetermined difference value that hotel hotel_2 corresponds to hotel hotel_1 is 0, hotel_3 pair, hotel
Should be 500 in the predetermined difference value of hotel hotel_1.Then strategy provides device to determine the present price of hotel hotel_1 double room
Exceeding 100 yuan than the price plus the hotel hotel_2 after predetermined difference value, ratio is plus the hotel hotel_3's after predetermined difference value
Price exceeds 200 yuan, then the optimum concluded price of the tactful double room providing device to determine five-star hotel hotel_1 is current
Price deducts and this hotel hotel_2 and the mean difference of hotel hotel_3, i.e. 850 yuan/evening.
It should be noted that it should be appreciated by those skilled in the art that can based on many algorithms or rule determine one or
The optimum concluded price of multiple subjects of a sale, those skilled in the art can select suitable algorithm or rule based on actual demand,
It is not limited solely to the mode cited by the present invention.
Preferably, the method according to the invention also includes step S3 (not shown).
In step s3, strategy provide device based on determined by the optimum concluded price of one or more subjects of a sale,
Adjust the price of corresponding subject of a sale.
Preferably, strategy provide device based on determined by the optimum concluded price of one or more subjects of a sale, and
Optimum concluded price adjusts the price of corresponding subject of a sale when being less than predetermined threshold with the difference of its present price.
Such as, hotel could dictate that a threshold value, if determined by the difference of optimum concluded price and present price less than should
Threshold value, then strategy provide device automatically by price adjustment be optimum concluded price.
Continuing to illustrate foregoing First example, threshold value predetermined in hotel A is 100 yuan, and strategy provides device institute really
The optimum concluded price 550 yuan of fixed A standard room, hotel/evening, with the difference that its present price is 500 yuan/evening less than 100 yuan,
Then strategy provide device by A standard room, hotel be adjusted to 550 yuan/evening.
The method according to the invention, it is possible to the trade companies such as demand relevant information Lai Wei hotel based on subject of a sale provide corresponding
Pricing strategy information, facilitate trade company in time the price of subject of a sale to be adjusted, and according to the present invention can be based on many
The demand relevant information of dimension comes trade company provides optimum concluded price, improves the accuracy recommending price.
A preferred embodiment according to the present invention, wherein, described pricing strategy information includes promotion strategy information, described
Method includes step S4 (not shown) and step S5 (not shown).
In step s 4, strategy provides device demand based on subject of a sale relevant information, obtains the pre-of this subject of a sale
Estimate quantity on order.
In step s 5, if the quantity on order estimated is less than predetermined threshold, it is right with this sale that strategy provides device to generate
As corresponding promotion strategy information.
Wherein, described promotion strategy information includes but not limited to following at least any one information:
1) price reduction information；
2) favor information；Such as, discount information or set meal favor information etc..
3) resource optimization information；Such as, preferential upgrade information etc..
4) agreement terms optimization information；Such as, the service etc. that can provide free on the basis of original contract.
Preferably, described method also includes step S6 (not shown).
In step s 6, user's history fetched data to described subject of a sale is obtained.
Then, strategy provides device in step s 5 based on user's history fetched data to described subject of a sale, generates
The promotion strategy information matched with described user and described history fetched data, to push to described user.
Such as, strategy provides device history based on the client got in step s 6 fetched data to determine this client's mistake
Go to often require that hotel provides free breakfast, but do not required free WiFi, then strategy offer device generates to comprise and gives
The sales promotion information of free breakfast is to push to this client.
Preferably, strategy provides device to generate the anonymous sales promotion information corresponding with described trade company, with to search user anonymity
Present the sales promotion information of this trade company.
It is highly preferred that strategy provides device for the higher subject of a sale of the market demand of described trade company, generate with described
The anonymous sales promotion information that trade company is corresponding, to present the sales promotion information of this trade company to search user anonymity.
Such as, strategy provides device based on search data, determines that the search rate of " service apartment " is higher, then strategy provides
The promotion strategy information " certain deluxe hotel's service apartment free upgrade " that device generates for certain deluxe hotel, thus anonymous
Present the sales promotion information in this hotel.
Method according to this preferred embodiment, it is possible to the sales promotion plan adapted is provided for trade company based on demand relevant information
Slightly, trade company is facilitated to select suitable sales promotion information to push.
Fig. 2 illustrate according to the present invention a kind of for provide pricing strategy information strategy provide device structure show
It is intended to.Strategy according to the present invention provides device include acquisition device 1 and provide device 2.
With reference to Fig. 2, acquisition device 1 obtains the demand relevant information of one or more subject of a sale.
Wherein, described demand relevant information includes but not limited to following at least any one:
1) buyer's related data；This buyer's related data includes the information of the sales situation of various reflection subject of a sale, example
As, the quantity purchase of subject of a sale, current stockpile number or predetermined quantity etc..
2) market research data；These market research data are the various sale feelings affecting subject of a sale in including predetermined period
The event information of condition, such as, convention exhibitions, recreational activities, Locality variation etc..
3) the buying related data of the subject of a sale of other trade companies.
Then, it is provided that device 2, based on described demand relevant information, provides and the one or more subject of a sale to trade company
Corresponding pricing strategy information, adjusts the price of corresponding subject of a sale for described trade company.
Wherein, described pricing strategy information can include pricing suggestions information, and this pricing suggestions information includes various help
The information that subject of a sale is fixed a price by trade company.Such as, it is proposed that appreciate or price reduction etc..
Such as, described strategy provides device to be contained in for providing the recommendation in room to fix a price to the trade company such as hotel or hotel
System.For a certain hotel, what acquisition device 1 got this place, hotel will hold convention after half a year, then provide dress
Put 2 and following pricing strategy information is provided to this hotel: the price in each room in this hotel is moved in suggestion growth after predetermined half a year.
The most such as, the quantity in stock of the similar subject of a sale that acquisition device 1 gets subject of a sale obj_1 is zero, then carry
Following pricing strategy information is provided to trade company: suggestion subject of a sale obj_1 appreciates for device 2.
According to a preferred embodiment of the present invention, described pricing strategy information includes optimum concluded price, described offer
Device 2 includes that price determines device (not shown).
Price determines that device, based on described demand relevant information and predetermined pricing rule, determines that one or more sale is right
The optimum concluded price of elephant.
Wherein, described pricing rule includes the various rule that can be used for determining described optimum concluded price.
Preferably, described optimum concluded price is for indicating the price that the current cost performance of subject of a sale is the highest.
Preferably, price determines that device is also based on described demand relevant information and predetermined pricing rule, determines one
Or the interval of the optimum concluded price of multiple subject of a sale.
The first example according to the present invention, strategy offer device is contained in for provide recommendation pricing service to hotel and is
In system, this strategy provides the pricing rule instruction in device, when the increasing of quantity on order and predetermined threshold in the room of a certain house type
Length/reduction amplitude is m%, then advise that the price of this subject of a sale correspondingly increases/reduce m%.The relevant staff of hotel A
This system is used to fix a price to the recommendation obtaining each house type room.
The present price of A standard room, hotel is 500 yuan/evening.In this month of the standard room that acquisition device 1 gets hotel A
Order numbers and determine that this order numbers exceedes predetermined threshold 10%.Then price determines that device, based on this pricing rule, determines hotel A
The optimum concluded price of standard room is 550 yuan/evening.Then strategy provides device to the hotel A following pricing strategy information of offer: standard
Between optimum concluded price be 550 yuan/evening, the relevant staff for hotel A adjusts mark based on this optimum concluded price
Price between standard.
It should be noted that the example above is only better described technical scheme, rather than the limit to the present invention
System, it should be appreciated by those skilled in the art that any based on described demand relevant information and predetermined pricing rule determine one or
The implementation of the optimum concluded price of multiple subjects of a sale, should be included in the scope of the present invention.
Preferably, described price determines that device is additionally based upon following at least any one information to further determine that described optimum one-tenth
Friendship price:
1) the temperature information of subject of a sale；This temperature information includes the various supply-demand relationship that may be used to indicate subject of a sale
Information.
2) market competition relevant information；This market competition relevant information can include the various market for indicating subject of a sale
The information of dog-eat-dog degree, such as, for class information or weight information of indicating Market competition degree etc..
3) the history concluded price information that trade company selects；
4) replacement resource relevant information；This replacement resource relevant information includes the resource phase of various and replaceable subject of a sale
Pass information.Such as, the quantity of similar commodity same or analogous with subject of a sale or the Supplier Number of similar commodity etc., with
Determine that device suitably reduces the price of subject of a sale in the case of the resource of replaceable subject of a sale is more for price.
5) potential customers' relevant information；This potential customers' demand information includes various may be used to indicate the potential of subject of a sale
The relevant information of client.Such as, the potential customers' quantity searching data based on market and determine or potential customers are to subject of a sale
Desirability information etc., determine that device is more potential customers for price or potential customers' demand relatively big in the case of,
Higher optimum concluded price is determined for subject of a sale.
Such as, when temperature information instruction subject of a sale temperature higher time or the market competition relevant information instruction subject of a sale
The class information of market competition when being " dog-eat-dog ", price determines that device can correspondingly reduce the price of subject of a sale, makes
Obtain optimum concluded price less than its present price.
The most such as, strategy provides the demand relevant information of device subject of a sale based on this trade company obj_2 and predetermined determining
Valency rule, the optimum concluded price of firm sale object obj_2 600 yuan.Further, strategy provides device to get provides into trade company
History optimum concluded price and the history concluded price information that selects of trade company, and determine the history concluded price ratio that trade company selects
Accordingly for its optimum mean height provided 50 yuan.Then price determines that device is fixed by the optimum concluded price of subject of a sale obj_2
It it is 650 yuan, to provide to this trade company.
Preferably, described price determines that device includes comparison means (not shown).
Comparison means is by the one or more similar subject of a sale by the present price of subject of a sale with this subject of a sale
Price compare, determine the optimum concluded price of this subject of a sale.
Such as, comparison means, when determining the optimum concluded price in great Chuan room, hotel, obtains apart from this hotel reservation scope
In the price in big bed room in all hotels compare, and using the meansigma methods of the price in the big bed room in all hotels as
Excellent concluded price.
It is highly preferred that the one or more similar subject of a sale corresponds respectively to a predetermined difference value, comparison means according to
The each self-corresponding predetermined difference value of the one or more similar subject of a sale, by the present price of subject of a sale with one or more
The price of similar subject of a sale compares, so that it is determined that the optimum concluded price of this subject of a sale.
Specifically, the present price of subject of a sale can be added predetermined by comparison means with one or more similar subjects of a sale
Price after difference compares, so that it is determined that corresponding pricing strategy information.
Such as, strategy provides device when determining the optimum concluded price of double room of five-star hotel hotel_1, compares
Device obtains the price of the five-star hotel hotel_2 in the range of this hotel reservation and four-star hotel hotel_3 and enters
Row compares.
Further, the present price of the double room of hotel hotel_1, hotel_2 and hotel_3 be respectively 1000 yuan/evening,
900 yuan/evening and 300 yuan/evening, and the predetermined difference value that hotel hotel_2 corresponds to hotel hotel_1 is 0, hotel_3 pair, hotel
Should be 500 in the predetermined difference value of hotel hotel_1.Then strategy provides device to determine the present price of hotel hotel_1 double room
Exceeding 100 yuan than the price plus the hotel hotel_2 after predetermined difference value, ratio is plus the hotel hotel_3's after predetermined difference value
Price exceeds 200 yuan, then price determines that device determines that the optimum concluded price of the double room of five-star hotel hotel_1 is current
Price deducts and this hotel hotel_2 and the mean difference of hotel hotel_3, i.e. 850 yuan/evening.
It should be noted that it should be appreciated by those skilled in the art that can based on many algorithms or rule determine one or
The optimum concluded price of multiple subjects of a sale, those skilled in the art can select suitable algorithm or rule based on actual demand,
It is not limited solely to the mode cited by the present invention.
Preferably, device is provided also to include adjusting apparatus (not shown) according to the strategy of the present invention.
Adjusting apparatus based on determined by the optimum concluded price of one or more subjects of a sale, adjust corresponding sell right
The price of elephant.
Preferably, adjusting apparatus based on determined by the optimum concluded price of one or more subjects of a sale, and at optimum
Concluded price adjusts the price of corresponding subject of a sale when being less than predetermined threshold with the difference of its present price.
Such as, hotel could dictate that a threshold value, if determined by the difference of optimum concluded price and present price less than should
Threshold value, then price adjustment is optimum concluded price by adjusting apparatus automatically.
Continuing to illustrate foregoing First example, threshold value predetermined in hotel A is 100 yuan, and strategy provides device institute really
The optimum concluded price 550 yuan of fixed A standard room, hotel/evening, with the difference that its present price is 500 yuan/evening less than 100 yuan,
Then adjusting apparatus by A standard room, hotel be adjusted to 550 yuan/evening.
According to the solution of the present invention, it is possible to the trade companies such as demand relevant information Lai Wei hotel based on subject of a sale provide corresponding
Pricing strategy information, facilitate trade company in time the price of subject of a sale to be adjusted, and according to the present invention can be based on many
The demand relevant information of dimension comes trade company provides optimum concluded price, improves the accuracy recommending price.
A preferred embodiment according to the present invention, wherein, described pricing strategy information includes promotion strategy information, described
Strategy provides device to include estimating device (not shown) and generating means (not shown).
Estimating device demand based on subject of a sale relevant information, obtain this subject of a sale estimates quantity on order.
If the quantity on order estimated is less than predetermined threshold, generating means generates the promotion strategy corresponding with this subject of a sale
Information.
Wherein, described promotion strategy information includes but not limited to following at least any one information:
1) price reduction information；
2) favor information；Such as, discount information or set meal favor information etc..
3) resource optimization information；Such as, preferential upgrade information etc..
4) agreement terms optimization information；Such as, the service etc. that can provide free on the basis of original contract.
Preferably, described strategy provides device also to include data acquisition facility (not shown).
Data acquisition facility obtains user's history fetched data to described subject of a sale.
Generating means, based on user's history fetched data to described subject of a sale, generates and described user and described history
The promotion strategy information that fetched data matches, to push to described user.
Such as, the history fetched data of the client that strategy offer device gets based on data acquisition facility determines this client
Often require that hotel provides free breakfast in the past, but do not required free WiFi, then generating means generates to comprise to give and exempts from
The sales promotion information of expense breakfast is to push to this client.
Preferably, generating means generates the anonymous sales promotion information corresponding with described trade company, to present to search user anonymity
The sales promotion information of this trade company.
It is highly preferred that generating means is for the higher subject of a sale of the market demand of described trade company, generate and described trade company
Corresponding anonymous sales promotion information, to present the sales promotion information of this trade company to search user anonymity.
Such as, strategy provides device based on search data, determines that the search rate of " service apartment " is higher, then generating means
The promotion strategy information " certain deluxe hotel's service apartment free upgrade " that certain deluxe hotel is generated, thus anonymity presents
The sales promotion information in this hotel.
According to this preferred embodiment, it is possible to provide the promotion strategy adapted, side for trade company based on demand relevant information
Just trade company selects suitable sales promotion information to push.
The software program of the present invention can perform to realize steps described above or function by processor.Similarly, originally
The software program (including the data structure being correlated with) of invention can be stored in computer readable recording medium storing program for performing, and such as, RAM deposits
Reservoir, magnetically or optically driver or floppy disc and similar devices.It addition, some steps of the present invention or function can employ hardware to reality
Existing, such as, perform the circuit of each function or step as coordinating with processor.
It addition, the part of the present invention can be applied to computer program, such as computer program instructions, when its quilt
When computer performs, by the operation of this computer, can call or provide the method according to the invention and/or technical scheme.
And call the programmed instruction of the method for the present invention, it is possibly stored in fixing or movably in record medium, and/or passes through
Data stream in broadcast or other signal bearing medias and be transmitted, and/or be stored in and run according to described programmed instruction
In the working storage of computer equipment.Here, include a device according to one embodiment of present invention, this device includes using
In the memorizer of storage computer program instructions with for performing the processor of programmed instruction, wherein, when this computer program refers to
When order is performed by this processor, trigger this plant running method based on aforementioned multiple embodiments according to the present invention and/or skill
Art scheme.
It is obvious to a person skilled in the art that the invention is not restricted to the details of above-mentioned one exemplary embodiment, Er Qie
In the case of the spirit or essential attributes of the present invention, it is possible to realize the present invention in other specific forms.Therefore, no matter
From the point of view of which point, all should regard embodiment as exemplary, and be nonrestrictive, the scope of the present invention is by appended power
Profit requires rather than described above limits, it is intended that all by fall in the implication of equivalency and scope of claim
Change is included in the present invention.Should not be considered as limiting involved claim by any reference in claim.This
Outward, it is clear that " including ", a word was not excluded for other unit or step, and odd number is not excluded for plural number.In system claims, statement is multiple
Unit or device can also be realized by software or hardware by a unit or device.The first, the second word such as grade is used for table
Show title, and be not offered as any specific order.
Claims (22)
1., for the method providing pricing strategy information, wherein, said method comprising the steps of:
A obtains the demand relevant information of one or more subjects of a sale；
B, based on described demand relevant information, provides the pricing strategy letter corresponding with the one or more subject of a sale to trade company
Breath, adjusts the price of corresponding subject of a sale for described trade company.
Method the most according to claim 1, wherein, described pricing strategy information includes optimum concluded price, described step b
Comprise the following steps:
B1, based on described demand relevant information and predetermined pricing rule, determines the optimum knock-down price of one or more subject of a sale
Lattice.
Method the most according to claim 2, wherein, described step b1 is additionally based upon following at least any one information and comes further
Determine described optimum concluded price:
The temperature information of-subject of a sale；
-market competition relevant information；
The history concluded price information that-trade company selects；
-replacement resource relevant information；
-potential customers relevant information.
Method the most according to claim 2, wherein, described step b1 comprises the following steps:
B11 is by carrying out the price of the present price of subject of a sale with the one or more similar subject of a sale of this subject of a sale
Relatively, the optimum concluded price of this subject of a sale is determined.
Method the most according to claim 4, wherein, the one or more similar subject of a sale corresponds respectively to one and makes a reservation for
Difference, described step b11 comprises the following steps:
-according to each self-corresponding predetermined difference value of the one or more similar subject of a sale, by the present price of subject of a sale with
The price of one or more similar subjects of a sale compares, and determines the optimum concluded price of this subject of a sale.
Method the most according to any one of claim 1 to 5, wherein, described demand relevant information includes following at least appointing
One:
-buyer related data；
-market research data；
The sale related data of the subject of a sale of-other trade companies.
7. according to the method according to any one of claim 2 to 5, wherein, described method is further comprising the steps of:
-based on determined by the optimum concluded price of one or more subjects of a sale, adjust the price of corresponding subject of a sale.
Method the most according to claim 1, wherein, pricing strategy information includes that promotion strategy information, described method include
Following steps:
M demand based on subject of a sale relevant information, obtain this subject of a sale estimates quantity on order；
If n estimates quantity on order and is less than predetermined threshold, generate the promotion strategy information corresponding with this subject of a sale.
Method the most according to claim 8, wherein, said method comprising the steps of:
-obtain user's history fetched data to described subject of a sale；
Wherein, described step n comprises the following steps
-based on user's history fetched data to described subject of a sale, generate and described user and described history fetched data phase
The promotion strategy information of coupling, to push to described user.
The most according to claim 8 or claim 9, method, wherein, described promotion strategy information includes but not limited to following at least appoint
One information:
-price reduction information；
-favor information；
-resource optimization information；
-agreement terms optimization information.
11. according to Claim 8 to the method according to any one of 10, and wherein, described step n comprises the following steps:
-generate the anonymous sales promotion information corresponding with described trade company, to present the sales promotion information of this trade company to search user anonymity.
12. 1 kinds of strategies being used for providing pricing strategy information provide device, and wherein, described offer device includes:
Acquisition device, for obtaining the demand relevant information of one or more subject of a sale；
There is provided device, for based on described demand relevant information, providing corresponding with the one or more subject of a sale to trade company
Pricing strategy information, for described trade company adjust corresponding subject of a sale price.
13. strategies according to claim 12 provide device, and wherein, described pricing strategy information includes optimum knock-down price
Lattice, described strategy provides device to include:
Price determines device, for based on described demand relevant information and predetermined pricing rule, determines one or more sale
The optimum concluded price of object.
14. strategies according to claim 13 provide devices, and wherein, described price determines that device is additionally based upon and following at least appoints
One information further determines that described optimum concluded price:
The temperature information of-subject of a sale；
-market competition relevant information；
The history concluded price information that-trade company selects；
-replacement resource relevant information；
-potential customers relevant information.
15. strategies according to claim 13 provide device, and wherein, described price determines that device includes:
Comparison means, for by the one or more similar subject of a sale by the present price of subject of a sale with this subject of a sale
Price compare, determine the optimum concluded price of this subject of a sale.
16. strategies according to claim 15 provide device, and wherein, the one or more similar subject of a sale is the most right
Ying Yuyi predetermined difference value, described comparison means is used for:
-according to each self-corresponding predetermined difference value of the one or more similar subject of a sale, by the present price of subject of a sale with
The price of one or more similar subjects of a sale compares, and determines the optimum concluded price of this subject of a sale.
17. provide device according to the strategy according to any one of claim 12 to 16, and wherein, described demand relevant information includes
Below at least any one:
-buyer related data；
-market research data；
The sale related data of-other trade companies.
18. provide device according to the strategy according to any one of claim 13 to 16, and wherein, described strategy provides device also to wrap
Include:
Adjusting apparatus, for based on determined by the optimum concluded price of one or more subjects of a sale, adjust corresponding sale
The price of object.
19. strategies according to claim 12 provide device, and wherein, pricing strategy information includes promotion strategy information, institute
Stating strategy provides device to include:
Estimating device, for demand relevant information based on subject of a sale, obtain this subject of a sale estimates quantity on order；
Generating means, if being less than predetermined threshold for estimating quantity on order, generates the promotion strategy corresponding with this subject of a sale
Information.
20. strategies according to claim 19 provide device, and wherein, described strategy provides device to include:
Data acquisition facility, for obtaining user's history fetched data to described subject of a sale；
Wherein, described generating means is used for:
-based on user's history fetched data to described subject of a sale, generate and described user and described history fetched data phase
The promotion strategy information of coupling, to push to described user.
21. provide device according to the strategy described in claim 19 or 20, and wherein, described promotion strategy information includes but not limited to
Below at least any one information:
-price reduction information；
-favor information；
-resource optimization information；
-agreement terms optimization information.
22. provide device according to the strategy according to any one of claim 19 to 21, and wherein, described generating means is used for:
-generate the anonymous sales promotion information corresponding with described trade company, to present the sales promotion information of this trade company to search user anonymity.
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| CN201610463918.9A CN106097020A (en) | 2016-06-23 | 2016-06-23 | For the method and apparatus providing pricing strategy information |
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Application publication date: 20161109 |