CN106056405A - Advertisement directional-pushing technology based on virtual reality visual interest area - Google Patents
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- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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Abstract
In order to allow a service provider to selectively and directionally push advertisements and information services of different providers to different users according to user characteristics in a virtual reality platform, the invention provides an advertisement directional-pushing technology based on a virtual reality visual interest area. Iris identification is performed through an extraction of a user iris characteristic, a user personalized database is established, excavation and structured arrangement are performed on data in the user personalized database, a user interest area is generated, a user real-time interest point received in real time and a user interest map are fused then, a user's current interest point is updated, and supply of a corresponding content or service is searched according to the user's current interest point; and content or service information aiming at the user's current interest point is sent to virtual reality equipment to be displayed.
Description
Technical field
The present invention relates to areas of information technology, particularly relate to a kind of advertisement based on virtual reality visual interest region orientation
Push technology.
Background technology
In existing Internet technology, it is achieved the rationalization of the provider of information, operator and user three's interests is always
One highly difficult work, the service content that content supplier provides is the most more abundant, and operator just can attract the most users,
But the interior of content supplier's offer perhaps services not all needs all meeting user.And seek in the market of operator
In pin work, in terms of subscriber segmentation, user characteristics extraction, there is also many problems；Also be merely resting on before operator intention by with
The stage of heap is divided at family, and does not analyse in depth the feature of each side of user, does not the most enter user's pent-up demand
The intensive excavation of row, so analyze the particularly important of user characteristics change for operator.Orientation pushed information or advertisement
Be internet information push in through frequently with technology, orientation push the information flow-rate pushed can be cut according to stereotactic conditions
It is slit into many parts, pushes according to user's demand to information flow-rate or the demand to customizing messages, so that information pushing
More conforming to user's request, the utilization of resources is the most reasonable.
In existing Internet technology, the method about orientation pushed information location targeted customer is mainly based upon user's
The identity informations such as account, IP address, take out in conjunction with user characteristicses such as user query behavior, web page browsing behavior and social data
Take, thus confirm different targeted customer corresponding to pushed information.
At present, along with extensively application and the development of virtual reality technology, within following several years, virtual reality will become
Mainstream Platform, business and personal user's number are also increasing rapidly therewith, it is anticipated that in following VR-Platform, information
Propagate and advertisement propelling movement will explosive growth, and owing to virtual reality user behavior is different from Internet user's behavior,
Orientation method for pushing in Internet technology will be the most applicable.
The invention provides the principle in a kind of view-based access control model interest region, under the platform of virtual reality, to user characteristics
Be analyzed, orientation push certain content to user, promote data service and push quality, improve user preferences degree, preferably
Reduce data noise.
Summary of the invention
In order to realize under VR-Platform, operator optionally can orient to different user according to user characteristics
Push advertisement and the information service of different provider, it is achieved provider, operator and the rationalization of user three's interests, the present invention
Provide a kind of advertisement based on virtual reality visual interest region orientation push technology.
According to the embodiment of the present invention, propose a kind of advertisement based on virtual reality visual interest region orientation and push skill
Art, it is characterised in that:
(1) user is when using virtual reality device, extracts client iris feature and carries out iris identification, sets up user personality
Change data base, use the data of virtual reality device for cache user in the recent period；
(2) by eyeball tracking technology, obtain user's point of fixation information in use, according under current time, show
Distribution of content in screen, confirms the real-time point of interest of user, is stored in user individual data base；
(3) use the usage behavior of virtual reality device according to user, record user's usage log, form the interest of user
Map, is stored in user individual data base；
(4) wireless connections are set up with cloud server, by caching in the user individual data base of virtual reality device
Data, including real-time point of interest and the interest map of user, send to cloud server；
(5), beyond the clouds in server, the data sent from user individual data base are excavated and structuring is whole
Reason, updates user's current interest point；
(6) according to user's current interest point, the offer perhaps serviced in search is corresponding；
(7) send for perhaps information on services in user's current interest point to display in described virtual reality device；
(8) this interior perhaps information on services is presented to user by virtual reality device；
(9) repeat the above steps, stops using this equipment to user.
According to the embodiment of the present invention, the step that realizes of the client iris identification in described step (1) is:
A., when user begins to use wear-type eye control virtual reality device, its eyes image is shot；
B. the image of shooting is processed, extract the iris feature of user, carry out identity comparison；
C. judge that this user uses described virtual reality device first according to iris feature；
If using first, then carry out following operation:
D-1. typing subscriber identity information；
D-2. the iris feature of equipment record user；
D-3. the subscriber identity information of the iris feature of this user with typing is associated；
D-4. association results is stored in user individual data base；
D-5. user carries out other concrete operations in virtual reality device；
E. if not using first, user then can directly carry out other concrete operations.
According to the embodiment of the present invention, described concrete operations include: user logs in, pays or eyeball tracking.
According to the embodiment of the present invention, in described step (2) by eyeball tracking technology, obtain user in use
Point of fixation information, according under current time, the distribution of content in display screen, confirm that the real-time point of interest of user specifically includes:
A. user begins to use virtual reality device
B. shooting user's eyes image；
B. the image of shooting is processed, extract the iris feature of user, carry out identity comparison；
C. judge that this user uses described virtual reality device first according to iris feature；
If using first, then carry out following operation:
D-1. typing subscriber identity information；
D-2. the iris feature of equipment record user；
D-3. eyeball tracking calibration is started；
D-4., after calibration terminates, obtain eyeball tracking calibration file, associate with iris feature and subscriber identity information and go forward side by side
Row storage；
D-5., after having stored, step f is entered；
E. if not using first, equipment, according to the iris feature of user, calls corresponding user identity in data base
Information and eyeball tracking calibration file；
F. user's eyes image is continuously shot, calculates the eyeball relative position in each image；
G. according to user's eyeball positional information in the picture, especially pupil center's position coordinates in the picture, with
And the eyeball tracking calibration file of this user, calculate eyes positional information of point of fixation in display screen；
H. according to point of fixation positional information, the content that this position of display screen is thrown in, confirm the real-time interest of active user
Point.
According to the embodiment of the present invention, described cloud server includes: data memory module, data processing module and reality
The real time implementation module that existing data process.
According to the embodiment of the present invention, described wireless connections are WLAN.
A kind of based on virtual reality visual interest region the advertisement orientation push technology that the present invention provides, for virtual
In the platform of reality, distinguish different user by iris identification, by the usage behavior of different user and interest map point
Analysis, orientation push certain content to user, promote data service and push quality, improve user preferences degree, preferably reduce number
According to noise.
Accompanying drawing explanation
By reading the detailed description of hereafter preferred implementation, various other advantage and benefit common for this area
Technical staff will be clear from understanding.Accompanying drawing is only used for illustrating the purpose of preferred implementation, and is not considered as the present invention
Restriction.And in whole accompanying drawing, it is denoted by the same reference numerals identical parts.In the accompanying drawings:
Fig. 1 is the flow chart of advertisement based on virtual reality visual interest region orientation push technology.
Fig. 2 is the iris identification method related in advertisement based on virtual reality visual interest region orientation push technology
Flow chart.
Fig. 3 is the real-time interest of user related in advertisement based on virtual reality visual interest region orientation push technology
The flow chart that point obtains.
Detailed description of the invention
It is more fully described the illustrative embodiments of the disclosure below with reference to accompanying drawings.Although accompanying drawing shows these public affairs
The illustrative embodiments opened, it being understood, however, that may be realized in various forms the disclosure and the reality that should not illustrated here
The mode of executing is limited.On the contrary, it is provided that these embodiments are able to be best understood from the disclosure, and can be by these public affairs
What the scope opened was complete conveys to those skilled in the art.
According to the embodiment of the present invention, as shown in Figure 1, the present invention provide based on virtual reality visual interest region
Advertisement orientation push technology idiographic flow be:
(1) user is when using virtual reality device, extracts client iris feature and carries out iris identification, sets up user personality
Change data base, use the data of virtual reality device for cache user in the recent period；
(2) by eyeball tracking technology, obtain user's point of fixation information in use, according under current time, show
Distribution of content in screen, confirms the real-time point of interest of user, is stored in user individual data base；
(3) use the usage behavior of virtual reality device according to user, record user's usage log, form the interest of user
Map, is stored in user individual data base；
(4) wireless connections are set up with cloud server, by caching in the user individual data base of virtual reality device
Data, including real-time point of interest and the interest map of user, send to cloud server；Described wireless connections are preferably WLAN；
(5), beyond the clouds in server, the data sent from user individual data base are excavated and structuring is whole
Reason, the Long-term Interest of digging user and short-term interest, and carry out interest attenuation according to the time, obtain user and each interest is beaten
Point, user's marking is more than the interest interest region as user of appointment threshold value, and the interest region of user and user are in region
The marking of each interest constitutes the interest map of user；Again by the interest map of the real-time point of interest of the user of real-time reception Yu user
Merge, with the user interest in interest map, the most real-time user interest point is corrected, update user the most emerging
Interest point；
(6) according to user's current interest point, the offer perhaps serviced in search is corresponding；
(7) send for perhaps information on services in user's current interest point to display in described virtual reality device；
(8) this interior perhaps information on services is presented to user by virtual reality device；
(9) repeat the above steps, stops using this equipment to user.
According to the embodiment of the present invention, as shown in Figure 2, the step that realizes of the iris identification in described step (1) is:
A., when user begins to use wear-type eye control virtual reality device, its eyes image is shot；
B. the image of shooting is processed, extract the iris feature of user, carry out identity comparison；
C. judge that this user uses described virtual reality device first according to iris feature；
If using first, then carry out following operation:
D 1. typing subscriber identity information；
The iris feature of d 2. equipment record user；
The subscriber identity information of the iris feature of this user with typing is associated by d 3.；
Association results is stored in user individual data base by d 4.；
D 5. user carries out other concrete operations in virtual reality device；
E. if not using first, user then can directly carry out other concrete operations, log in including: user, pay or
Eyeball tracking.
According to the embodiment of the present invention, as shown in Figure 3, in described step (2) by eyeball tracking technology, obtain
User's point of fixation information in use, according under current time, the distribution of content in display screen, confirm the real-time interest of user
Point specifically includes:
A. user begins to use virtual reality device
B. shooting user's eyes image；
B. the image of shooting is processed, extract the iris feature of user, carry out identity comparison；
C. judge that this user uses described virtual reality device first according to iris feature；
If using first, then carry out following operation:
D 1. typing subscriber identity information；
The iris feature of d 2. equipment record user；
D 3. starts eyeball tracking calibration；
After d 4. calibration terminates, obtain eyeball tracking calibration file, associate with iris feature and subscriber identity information and go forward side by side
Row storage；
After d 5. has stored, enter step f；
E. if not using first, equipment, according to the iris feature of user, calls corresponding user identity in data base
Information and eyeball tracking calibration file；
F. user's eyes image is continuously shot, calculates the eyeball relative position in each image；
G. according to user's eyeball positional information in the picture, especially pupil center's position coordinates in the picture, with
And the eyeball tracking calibration file of this user, calculate eyes positional information of point of fixation in display screen；
H. according to point of fixation positional information, the content that this position of display screen is thrown in, confirm the real-time interest of active user
Point.
Above-mentioned cloud server includes: data memory module, data processing module and realize data process real time implementation mould
Block, it is preferred that carry out user data storage with hadoop framework, uses spark framework to carry out data process, uses storm framework
Realize the real time implementation that data process.
The above, the only present invention preferably detailed description of the invention, but protection scope of the present invention is not limited thereto,
Any those familiar with the art in the technical scope that the invention discloses, the change that can readily occur in or replacement,
All should contain within protection scope of the present invention.Therefore, protection scope of the present invention answers the described protection model with claim
Enclose and be as the criterion.
Claims (6)
1. advertisement based on a virtual reality visual interest region orientation push technology, it is characterised in that:
(1) user is when using virtual reality device, extracts client iris feature and carries out iris identification, and sets up user individual
Data base, uses the data of virtual reality device in the recent period for cache user；
(2) by eyeball tracking technology, user's point of fixation information in use is obtained, according under current time, in display screen
Distribution of content, confirm user real-time point of interest, be stored in user individual data base；
(3) use the usage behavior of virtual reality device according to user, record user's usage log, form the interest ground of user
Figure, is stored in user individual data base；
(4) wireless connections are set up with cloud server, by the data of caching in the user individual data base of virtual reality device,
Including real-time point of interest and the interest map of user, send to cloud server；
(5), beyond the clouds in server, the data sent from user individual data base are excavated and structuring arranges, more
New user's current interest point；
(6) according to user's current interest point, the offer perhaps serviced in search is corresponding；
(7) send for perhaps information on services in user's current interest point to display in described virtual reality device；
(8) this interior perhaps information on services is presented to user by virtual reality device；
(9) repeat the above steps, stops using this equipment to user.
2. advertisement based on a virtual reality visual interest region orientation push technology as claimed in claim 1, described step
Suddenly the step that realizes of the client iris identification in (1) is:
A., when user begins to use wear-type eye control virtual reality device, its eyes image is shot；
B. the image of shooting is processed, extract the iris feature of user, carry out identity comparison；
C. judge that this user uses described virtual reality device first according to iris feature；
If using first, then carry out following operation:
D-1. typing subscriber identity information；
D-2. the iris feature of equipment record user；
D-3. the subscriber identity information of the iris feature of this user with typing is associated；
D-4. association results is stored in user individual data base；
D-5. user carries out other concrete operations in virtual reality device；
E. if not using first, user then can directly carry out other concrete operations.
3. advertisement based on a virtual reality visual interest region orientation push technology as claimed in claim 2, described tool
Gymnastics is made to include: user logs in, pays or eyeball tracking.
4. advertisement based on a virtual reality visual interest region orientation push technology as claimed in claim 1, described step
Suddenly in (2) by eyeball tracking technology, obtain user's point of fixation information in use, according under current time, display screen
In distribution of content, confirm user real-time point of interest specifically include:
A. user begins to use virtual reality device
B. shooting user's eyes image；
B. the image of shooting is processed, extract the iris feature of user, carry out identity comparison；
C. judge that this user uses described virtual reality device first according to iris feature；
If using first, then carry out following operation:
D-1. typing subscriber identity information；
D-2. the iris feature of equipment record user；
D-3. eyeball tracking calibration is started；
D-4., after calibration terminates, obtain eyeball tracking calibration file, associate with iris feature and subscriber identity information and deposit
Storage；
D-5., after having stored, step f is entered；
E. if not using first, equipment, according to the iris feature of user, calls corresponding subscriber identity information in data base
And eyeball tracking calibration file；
F. user's eyes image is continuously shot, calculates the eyeball relative position in each image；
G. according to user's eyeball positional information in the picture, especially pupil center's position coordinates in the picture, and should
The eyeball tracking calibration file of user, calculates eyes positional information of point of fixation in display screen；
H. according to point of fixation positional information, the content that this position of display screen is thrown in, confirm the real-time point of interest of active user.
5. advertisement based on a virtual reality visual interest region orientation push technology as claimed in claim 1, described cloud
End server include: data memory module, data processing module and realize data process real time implementation module.
6. advertisement based on a virtual reality visual interest region orientation push technology as claimed in claim 1, described nothing
Line is connected as WLAN.
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