CN106022794A - Honesty intention and emotional experience evaluation method and honesty intention and emotional experience evaluation system - Google Patents

Abstract

The invention discloses an honesty intention and emotional experience evaluation method and an honesty intention and emotional experience evaluation system. The method comprises the following steps: collecting customers' evaluation information of a bought product; establishing an information evaluation device to classify the evaluation information, wherein the information evaluation device comprises a visual unit, an appearance unit, an interaction unit, a quality unit and a matching unit; establishing an honesty intention attribute device capable of giving feedback to the information evaluation device, wherein the honesty intention attribute device comprises a benevolence unit, an honesty unit, a competence unit and a predictability unit; and analyzing feedback information through a processing device to get the honesty score of the product. According to the invention, product honesty evaluation and analysis are conducted based on customer evaluation and other customer feedback in order to improve the honesty intention and emotional experience brought by products to people, and the analysis result is helpful for enterprises to improve products in a targeted manner and provides a reference for the regulation system.

Description

A kind of method that sincere image is evaluated with emotional experience and system thereof

Technical field

The invention belongs to Cognitive Science and cognitive psychology and statistical computation technical field, particularly to a kind of sincere image The method evaluated with emotional experience and system thereof.

Background technology

Existing emotion recognition technology, such as, mainly identify different types of feelings based on the emotion recognition such as voice, face Sense, the identification of the emotion such as the glaiest, sad, frightened, and for the emotion recognition of same type, such as glad degree is (very Glad, the glaiest etc.) in other words identification lacked for glad scope and quantify.

Meanwhile, prior art to the research of Credit Evaluation System also in the starting stage, mostly in terms of institutional improvement and legislation Advise and measure.The selection of Enterprise Credit evaluation methodology specifically includes that the statistical method of classics and the popular Organization of African Unity Meter method.Statistical method has: 1. multivariate discriminant analysis；2. regression analysis；Non-statistical method has: 1. optimization method；The thickest Rough diversity method；3. Fuzzy evaluation；4. Grey Incidence；5. support vector machine method；6. neutral net；7. expert point rating method. The research of Fushan (Fukuyama) is mentioned sincere as social capital while, be a cultural process, with religion, tradition, Custom is correlated with, but is the absence of concrete carrying into execution a plan.Sincerity is carried out by the scholars such as Mcknight D H and Mayer R C respectively Data search and proof analysis, and sincere attribute is carried out careful data statistics and ratio cut partition, but do not propose how At the evaluation model that sincere image is concrete with in emotional experience.In this area research domestic, Zheng also husband (2001) is from angle biology Expand sincere origin in the social relations evolutionary process of the reciprocal altruism behavior in sincerity, but be also confined to the proposition of viewpoint.Old The scholars such as strength (2007), based on native perspective, dissect the sincere new feature presented with modern times sincerity of Chinese tradition, but The most only limit for sincere psychological structure and the proposition of feature, follow-up research follow-up deficiency.

Therefore, the research carried out for Enterprise Credit evaluation content is less, lacks effective proof analysis, does not also have Form perfect evaluation index system, more there is no the evaluation system and method for science.Therefore, Enterprise Credit image and emotional experience Need to solve to evaluate the technical problem such as default, assessment models foundation, and these technology are not yet reported just at present both at home and abroad Or shortcoming.

Summary of the invention

The purpose of this part is to summarize some aspects of embodiments of the invention and briefly introduce some preferably to implement Example.Make a summary in this part and the description of the present application and denomination of invention may be done a little simplification or omit to avoid making our department Point, the purpose of specification digest and denomination of invention obscure, and this simplification or omission cannot be used for limiting the scope of the present invention.

In view of above-mentioned and/or the sincere image of existing enterprise are evaluated in default and appraisal procedure foundation with emotional experience The problem existed, it is proposed that the present invention.

Therefore, one of them purpose of the present invention is less for Enterprise Credit evaluation methodology, lacks effective reality Card is analyzed, and is formed without perfect evaluation index system, the method more not having science, thus provides a kind of sincere image and emotion Experience the method evaluated.

For solving above-mentioned technical problem, the present invention provides following technical scheme: a kind of sincere image and emotional experience evaluation Method, it includes, gathers client's evaluation information to buying product；Set up information evaluation device thus evaluation information is carried out Classification, divides into visual unit, external appearance unit, interactive unit, quality unit and matching unit；Described information can be commented by foundation Valency device carries out the sincere purpose attribute device fed back, and it divides into kindheartedness unit, honest unit, capacity unit and expection list Unit；Feedback information is analyzed by processing means, draws the credibility score value of product.

As a kind of preferred version of the method that sincere image of the present invention is evaluated with emotional experience, wherein: described By processing model, processing means is analyzed drawing that the credibility score value of product, described process model are,

$\left({\mathrm{\Σ}}_{i=1}^5{p}^i\right)\×42.5\%=t^B,$

p⁴× 23.8%=t^H,

$\left({\mathrm{\Σ}}_{i=3}^5{p}^i\right)\×20\%=t^C,$

p⁵× 7.5%=t^P,

Wherein, pⁱMiddle take i=1, when 2,3,4,5, p respectively¹Favorable comment degree scoring score value for visual unit；p²For outward appearance list The favorable comment degree scoring score value of unit；p³Favorable comment degree scoring score value for interactive unit；p⁴Favorable comment degree scoring score value for quality unit； p⁵Favorable comment degree scoring score value for matching unit；t^BFor kindheartedness unit credibility score value in Credit Evaluation System；t^HFor honest unit Credibility score value in Credit Evaluation System；t^CFor capacity unit credibility score value in Credit Evaluation System；t^PFor matching unit really Credibility score value in letter evaluation.

As a kind of preferred version of the method that sincere image of the present invention is evaluated with emotional experience, wherein: described Visual unit relates to vision and the packaging of product；Described external appearance unit relates to the moulding of product；Described interactive unit relates to product Function and interactive experience；Described quality unit relates to the quality guarantee of product；Described matching unit relate to the popularization of product with Client's impression is mated.

As a kind of preferred version of the method that sincere image of the present invention is evaluated with emotional experience, wherein: described Kindheartedness unit accounts for 42.5% in Credit Evaluation System, honest unit accounts for 23.8% in Credit Evaluation System, capacity unit is in sincerity Evaluation accounts for 20%, it is contemplated that unit accounts for 7.5% in Credit Evaluation System.

As a kind of preferred version of the method that sincere image of the present invention is evaluated with emotional experience, wherein: described The sincere purpose attribute device that described information evaluation device can be fed back by foundation, wherein, described visual unit and described External appearance unit is for the reaction of sensory perception based on client's instinct category, belongs to this ergosphere in Emotion Design；Described friendship Unit is relevant to the usability of client with described quality unit mutually, belongs to the behavior layer in Emotion Design；Described matching unit Embody the overall impression to product good, and reached to set up the demand of self-image or social status, belong to Emotion Design In self-examination layer；The reflection of kindheartedness unit, for the evaluation of the synthesized attribute of product, enumerates in this ergosphere, behavior layer, self-examination layer Good intention is expressed and presents, with described visual unit, external appearance unit, interactive unit, quality unit and matching unit phase Association；Honest unit reflects solid product quality, is associated with described quality unit；The ability that capacity unit is embodied with Specialty, is associated with interactive unit, quality unit and the matching unit in behavior layer and self-examination layer；Expection unit comprehensive embodies Purchased product is mated substantially with client's in-mind anticipation, is associated with the matching unit of self-examination layer.

Another object of the present invention is made by and combines modern interconnection and propagates as effective and evaluate medium, it is provided that one Plant effective Enterprise Credit image and evaluate system with emotional experience.

For solving above-mentioned technical problem, the present invention provides following technical scheme: a kind of sincere image and emotional experience evaluation System, it includes, information evaluation device, it is possible to classify the customer evaluation information collected, its divide into visual unit, External appearance unit, interactive unit, quality unit and matching unit；Sincere purpose attribute device, it is possible to described information evaluation device Feeding back, it divides into kindheartedness unit, honest unit, capacity unit and expection unit；And, processing means, it is possible to instead Feedforward information is analyzed, and draws the credibility score value of product.

A kind of preferred version of system is evaluated, wherein: described place as sincere image of the present invention and emotional experience By processing model, reason device is analyzed drawing that the credibility score value of product, described process model are,

$\left({\mathrm{\Σ}}_{i=1}^5{p}^i\right)\×42.5\%=t^B,$

p⁴× 23.8%=t^H,

$\left({\mathrm{\Σ}}_{i=3}^5{p}^i\right)\×20\%=t^C,$

p⁵× 7.5%=t^P,

Wherein, pⁱMiddle take i=1, when 2,3,4,5, p respectively¹Favorable comment degree percentage ratio for visual unit；p²For external appearance unit Favorable comment degree percentage ratio；p³Favorable comment degree percentage ratio for interactive unit；p⁴Favorable comment degree percentage ratio for quality unit；p⁵For coupling The favorable comment degree percentage ratio of unit；t^BFor kindheartedness unit credibility score value in Credit Evaluation System；t^HFor honest unit at Credit Evaluation System In credibility score value；t^CFor capacity unit credibility score value in Credit Evaluation System；t^PFor matching unit in Credit Evaluation System Credibility score value.

A kind of preferred version of system is evaluated, wherein: described regard as sincere image of the present invention and emotional experience Feel that unit relates to vision and the packaging of product；Described external appearance unit relates to the moulding of product；Described interactive unit relates to product Function and interactive experience；Described quality unit relates to the quality guarantee of product；Described matching unit relates to popularization and the visitor of product Family impression coupling.

A kind of preferred version of system is evaluated, wherein: described core as sincere image of the present invention and emotional experience Like that unit accounts for 42.5% in Credit Evaluation System, honest unit accounts for 23.8% in Credit Evaluation System, capacity unit is commented in sincerity Valency accounts for 20%, it is contemplated that unit accounts for 7.5% in Credit Evaluation System.

Evaluate a kind of preferred version of system as sincere image of the present invention and emotional experience, wherein: described really Described information evaluation device can be fed back by letter purpose attribute device, wherein, and described visual unit and described external appearance unit It is for the reaction of sensory perception based on client's instinct category, belongs to this ergosphere in Emotion Design；Described interactive unit and Described quality unit is relevant to the usability of client, belongs to the behavior layer in Emotion Design；Described matching unit embodies product The overall impression of product is good, and has reached to set up the demand of self-image or social status, belongs to the self-examination in Emotion Design Layer；The reflection of kindheartedness unit, for the evaluation of the synthesized attribute of product, enumerates in this ergosphere, behavior layer, self-examination layer for good It is intended to express and present, is associated with described visual unit, external appearance unit, interactive unit, quality unit and matching unit；Honest Unit reflects solid product quality, is associated with described quality unit；The ability that capacity unit is embodied and specialty, with row It is associated for interactive unit, quality unit and the matching unit in layer and self-examination layer；Expection unit comprehensive embodies purchased product With substantially mating of client's in-mind anticipation, with self-examination layer matching unit be associated.

Beneficial effects of the present invention: the present invention is directed to the perfect evaluation system of actual demand, establish more scientific evaluation The evaluation model of sincere situation of enterprise, system and method, it is possible to be effectively improved objectivity and accuracy that Enterprise Credit is evaluated. The present invention is by carrying out credibility evaluation and analysis for client feedback such as customer evaluations to product, in order to improve product to people's Sincere image and emotional experience, product is improved by its analysis result beneficially enterprise targetedly, and for supervising System provides reference frame.

Accompanying drawing explanation

In order to be illustrated more clearly that the technical scheme of the embodiment of the present invention, required use in embodiment being described below Accompanying drawing be briefly described, it should be apparent that, below describe in accompanying drawing be only some embodiments of the present invention, for this From the point of view of the those of ordinary skill of field, on the premise of not paying creative work, it is also possible to obtain other according to these accompanying drawings Accompanying drawing.Wherein:

Fig. 1 is the framework signal of the method that described in one embodiment of the present invention, sincere image is evaluated with emotional experience Figure；

Fig. 2 is the structural representation that described in one embodiment of the invention, sincere image and emotional experience evaluate system；

Fig. 3 is that information evaluation device described in embodiment illustrated in fig. 2 of the present invention is connected with described sincere purpose attribute device The logical structure schematic diagram of system；

Fig. 4 is the structural representation that described in another embodiment of the present invention, sincere image and emotional experience evaluate system.

Detailed description of the invention

Understandable, below in conjunction with Figure of description pair for enabling the above-mentioned purpose of the present invention, feature and advantage to become apparent from The detailed description of the invention of the present invention is described in detail.

Elaborate a lot of detail in the following description so that fully understanding the present invention, but the present invention is all right Using other to be different from alternate manner described here to implement, those skilled in the art can be without prejudice to intension of the present invention In the case of do similar popularization, therefore the present invention is not limited by following public specific embodiment.

Secondly, " embodiment " or " embodiment " referred to herein refers to may be included at least one realization side of the present invention Special characteristic, structure or characteristic in formula.Different in this manual local " in one embodiment " occurred not refer both to Same embodiment, is not single or the most mutually exclusive with other embodiments embodiment.

As it is shown in figure 1, Fig. 1 shows the side that in one embodiment of the present invention, a kind of sincere image is evaluated with emotional experience The block schematic illustration of method, sees Fig. 4 in the lump.The method of sincere image in this embodiment and emotional experience evaluation is wrapped in fact Include four steps:

S1: gather client's evaluation information to buying product.The collection of this information evaluation, closely related with the Internet, By harvester 400, the Real-Time Evaluation of client is acquired, when client reaches purchasing contract for specific products, and completes Buying and when commenting on, harvester 400 judges that this evaluation information, as qualified evaluation information, and is acquired.

S2: set up information evaluation device 100 thus classify evaluation information, here, information evaluation device 100 is distinguished For visual unit 101, external appearance unit 102, interactive unit 103, quality unit 104 and matching unit 105.Product is commented by client Valency relates generally to the evaluation of five aspects of product: vision and packaging, product-forming, function and interactive experience, quality guarantee, Product promotion is mated with client's impression.Wherein, visual unit 101 extracts the letter relevant with packaging to vision in evaluation information Breath, vision and packaging refer to for the firm of product packaging and aesthetics favorable comment, such as " packaging is very well " " solid " etc.；Outward appearance list Unit 102 extracts information relevant to product-forming in evaluation information, and product-forming is the favorable comment for product-forming, such as " makes Type is attractive in appearance ", " look tall and big on " etc.；Interactive unit 103 extracts the letter relevant with interactive experience to function in evaluation information Breath, function and interactive experience are that the function to product uses such as " passage is easily ", " sense of stability is good " etc., and customer interaction body The favorable comment tested such as " the most intelligent " " meeting voice reminder, be delithted with " etc.；Quality unit 104 extract in evaluation information with product The information that quality guarantee is relevant, quality guarantee refers to the affirmative for product quality self, such as " not having sense of discomfort ", " the most comfortable " Deng；Matching unit 105 extracts and mates relevant information, product promotion and visitor with client's impression to product promotion in evaluation information Family impression is mated two layer relations of plane, and first, client, can be by its brand promotion or other visitor selecting brand when The recommendation at family is guided, and therefore, the client of every generation trading activity creates preliminary accreditation to brand.Second, client Take product and by the comprehensive favorable comment degree that draws after using, such as " very well ", " well ", " recommending friends purchase " etc., all Belonging to the preliminary accreditation promoting early stage to be verified, client's impression matching degree is good.In this embodiment, with full marks number It is 200 points of meters that the customer evaluation of value calculates total sum, and score value shared by visual unit 101 is 10 points, score value shared by external appearance unit 102 Being 20 points, score value shared by interactive unit 103 is 20 points, and score value shared by quality unit 104 is 50 points, shared point of matching unit 105 Value is 100 points.

S3: setting up the sincere purpose attribute device 200 that can feed back information evaluation device 100, it divides into core Like unit 201, honest unit 202, capacity unit 203 and expection unit 204.Seeing Fig. 3, information evaluation device 100 is divided into Visual unit 101, external appearance unit 102, interactive unit 103, quality unit 104 and matching unit 105, wherein, according to Norman In Emotion Design for this ergosphere, behavior layer, the classification of self-examination layer, visual unit 101 and external appearance unit 102 be based on client this Energy category, for the reaction of sensory perception, therefore belongs to this ergosphere；Both interactive unit 103 and quality unit 104 and visitor The usability at family is correlated with, and therefore belongs to behavior layer；Matching unit 105 is good, such as except embodying the overall impression to product " meeting recommending friends is bought " etc. are evaluated, and have reached to set up the demand of self-image or social status especially, have therefore belonged to self-examination Layer.In this embodiment, sincere purpose attribute device 200 actually by Emotion Design for this ergosphere, behavior layer, Introspect the classification of layer and set up the feedback with information evaluation device 100 and contact.Such as: kindheartedness unit 201 is a kind of for product The evaluation of synthesized attribute, enumerate and this ergosphere, behavior layer, self-examination layer expressed for good intention and presents, therefore setting Meter and visual unit 101, external appearance unit 102, interactive unit 103, quality unit 104 and the matching unit 105, all body in product Showed concern that product is client and good be intended to present.Honest unit 202 embodies solid product quality, therefore indication Be quality unit 104.The ability that capacity unit 203 is embodied with specialty, behavior layer and self-examination layer interactive unit 103, Favorable comment in quality unit 104 and matching unit 105 so that ability and specialty degree are presented.And expect unit 204 synthesis Having showed substantially mating of purchased product and client's in-mind anticipation, therefore the matching unit 105 with self-examination layer is associated.

S4: feedback information is analyzed by processing means 300, draws the credibility score value of product.Here, process dress Putting the 300 credibility score values being analyzed drawing product by processing model, this process model is,

$\left({\mathrm{\Σ}}_{i=1}^5{p}^i\right)\×42.5\%=t^B,$

p⁴× 23.8%=t^H,

$\left({\mathrm{\Σ}}_{i=3}^5{p}^i\right)\×20\%=t^C,$

p⁵× 7.5%=t^P,

Wherein, pⁱMiddle take i=1, when 2,3,4,5, p respectively¹Favorable comment degree scoring score value for visual unit 101；p²For outward appearance The favorable comment degree scoring score value of unit 102；p³Favorable comment degree scoring score value for interactive unit 103；p⁴Favorable comment for quality unit 104 Degree scoring score value；p⁵Favorable comment degree scoring score value for matching unit 105；t^BDivide for kindheartedness unit credibility in Credit Evaluation System Value；t^HFor honest unit credibility score value in Credit Evaluation System；t^CFor capacity unit credibility score value in Credit Evaluation System； t^PFor matching unit credibility score value in Credit Evaluation System.

For the analysis of sincere attribute, Integrated comparative of the present invention R C Mayer based on 23 parts of documents with based on 79 parts The research that the D H Mcknight of document is done, D H Mcknight has summed up 4 kinds of main sincere attributes, is respectively Benevolence (core), Honesty (honest), Competence (ability), Predictability (can expect).R C The sincerity that Mayer sums up then is respectively Benevolence (core), Integrity (upright), Ability (ability), studies The conclusion gone out is close, and the sincere attribute of Predictability (can expect) is foreclosed by R C Mayer. Predictability is a kind of in-mind anticipation, and the consciousness of people and introspect closely bound up, as one of important social foundation, Sincere predictability seems extremely important, and therefore, the present invention has selected the sincerity analyzing the more D H Mcknight of document Based on research.

D H Mcknight points out that Benevolence (core) is that those can be carried out for other people interest or welfare Behavior, other people are used opportunistic practice to be contrasted with some by such integrity act attribute, and refer generally to morally is good It is intended to and wish, and with care, the behavior characteristics paying close attention to other people；It is sincere that Honesty (honest) refers to that sincere both sides have had Letter agreement, truth disclosure and conscientiously meeting commitment, therefore there is credit worthiness and reliability；The essence of Competence (ability) Referring to ability aspect, needed for effectively going to produce or provide other people, ability has specialty degree, the considering of vigor degree concurrently simultaneously； Predictability (can expect) refers to that its behavior can make other people be predicted in particular context.The present invention is existed by statistics The frequency of occurrence of the every attribute in 76 documents, carries out calculating (such as following table), wherein for sincere attribute ratio Benevolence (core) is that the accounting being mentioned in the literature is up to 42.5%, and Honesty (honest) and Competence is ( Dry) both ratios are suitable, accounting 23.8% and 20% respectively, and Predictability (can expect) accounting 7.5%, other Ratio option is less due to score value, is classified as error amount.

Embody in embodiments of the present invention, set kindheartedness unit 201 in Credit Evaluation System, account for 42.5%, honest unit 202 account for 23.8% in Credit Evaluation System, capacity unit 203 accounts for 20% in Credit Evaluation System, it is contemplated that unit 204 is commented in sincerity Valency accounts for 7.5%.

So, just show that the credibility score value of product is as follows: 0～20 are divided into without sincere enterprise's (or product), and 21～50 are The poor enterprise of credibility (or product), 51～70 is credibility general enterprises (or product), and 71～85 is the good enterprise of credibility (or product), 86～100 is credibility enterprise of good standing (or product), and it is conducive to enterprise to change product targetedly Entering, the most also the supervision for supervision department provides reference frame.

Present invention also offers a kind of sincere image and evaluate system with emotional experience, as in figure 2 it is shown, this system includes information Evaluating apparatus 100, sincere purpose attribute device 200 and, processing means 300.Information evaluation device 100 can be to collecting Customer evaluation information is classified, and it divides into visual unit 101, external appearance unit 102, interactive unit 103, quality unit 104 With matching unit 105；Information evaluation device 100 can be fed back by sincere purpose attribute device 200, and it divides into kindheartedness list Unit 201, honest unit 202, capacity unit 203 and expection unit 204；And feedback information can be carried out point by processing means 300 Analysis, draws the credibility score value of product.

Processing means 300 is analyzed drawing the credibility score value of product by processing model, and this process model is,

$\left({\mathrm{\Σ}}_{i=1}^5{p}^i\right)\×42.5\%=t^B,$

p⁴× 23.8%=t^H,

$\left({\mathrm{\Σ}}_{i=3}^5{p}^i\right)\×20\%=t^C,$

p⁵× 7.5%=t^P,

Wherein, pⁱMiddle take i=1, when 2,3,4,5, p respectively¹Favorable comment degree scoring score value for visual unit；p²For outward appearance list The favorable comment degree scoring score value of unit；p³Favorable comment degree scoring score value for interactive unit；p⁴Favorable comment degree scoring score value for quality unit； p⁵Favorable comment degree scoring score value for matching unit；

t^BFor kindheartedness unit credibility score value in Credit Evaluation System；t^HFor honest unit credibility in Credit Evaluation System Score value；t^CFor capacity unit credibility score value in Credit Evaluation System；t^PDivide for matching unit credibility in Credit Evaluation System Value.

It is embodied in sincerity image of the present invention and emotional experience evaluation system, sets kindheartedness unit 201 in Credit Evaluation System Account for 42.5%, honest unit 202 accounts for 23.8% in Credit Evaluation System, capacity unit 203 accounts for 20% in Credit Evaluation System, Expection unit 204 accounts for 7.5% in Credit Evaluation System.

System of sincerity image and emotional experience being evaluated below applies to specific product embodiment and says to carry out practical operation Bright.

Selected juvenile product eye-protecting lamp uses sincere image to carry out product sincerity analysis with emotional experience evaluation system. Sincerity image and emotional experience are evaluated system and applies to domestic internet electronic business platform sky cat Tmall and Jingdone district JD business The Edward doctor's eye-protecting lamp having quality guarantee and power of influence concurrently on city and Tengxun's child intelligence desk lamp two product.See figure 4, in this embodiment, first the relevant information of customer evaluation is judged by harvester 400, only purchases real generation Just possess evaluation qualification after buying behavior, and retain the Internet evaluation that client is just carried out after using, and weed out and be similar to Such as the evaluation of " also not using, it should good " class, then store to the data base of harvester 400.Therefore, harvester 400 ensure that having certain screen crowd to the collection of customer evaluation information segments and possess relative reliability with true Property.

After harvester 400 collects the evaluation information of relative reliability and verity, by the evaluation in its data base Information feeds back to information evaluation device 100.Evaluation information is classified by information evaluation device 100, and this device divides into vision Unit 101, external appearance unit 102, interactive unit 103, quality unit 104 and matching unit 105, through believing child's eye-protecting lamp evaluation The analysis of breath, distinguishes client and relates to the evaluation in terms of the 5 of product: vision and packaging, product-forming, function and mutual body Test, quality guarantee, product promotion are mated with client's impression.Wherein, visual unit 101 relates to vision and the packaging of product；Outward appearance Unit 102 relates to the moulding of product；Interactive unit 103 relates to function and the interactive experience of product；Quality unit 104 relates to product Quality guarantee；Matching unit 105 relates to the popularization of product and mates with client's impression.Vision refers to the jail for packaging with packaging Gu and aesthetics favorable comment, such as " packaging is very well " " solid " etc..Product-forming is the favorable comment for light fitting shape, such as " moulding Attractive in appearance ", " look tall and big on " etc..Function and interactive experience are that the function to light fixture uses such as " passage is easily ", " lamp socket is steady Determine to feel " etc., and the favorable comment of customer interaction experiences such as " the most intelligent " " meeting voice reminder is delithted with " etc..Quality guarantee refers to For the affirmative of light quality self, such as " light is soft " " the most comfortable " etc..Product promotion is mated with client's impression two layers Relation of plane, first, client, selecting brand when, can be guided by the recommendation of its brand promotion or other client, because of This, the client of every generation trading activity creates preliminary accreditation to brand.Second, take product and by using client After the comprehensive favorable comment degree that draws, such as " very well ", " well ", " can recommending friends buy " etc., broadly fall at the beginning of early stage is promoted Step accreditation is verified, and client's impression matching degree is good.

1884 parts of customer evaluation information and the Tengxun youngster of Edward doctor's eye-protecting lamp is analyzed by information evaluation device 100 129 parts of customer evaluation information of virgin intelligent desk lamp, form data as shown in table 1.Wherein, the first due to Tengxun's child intelligence desk lamp The customer evaluation time is in February, 2016, and product on-line time is later is to cause the less reason of data volume.Simultaneously special according to product Property, it is 200 points that the customer evaluation of full marks numerical value calculates total sum, distribution situation be respectively 10 points (visual unit 101), 20 points (external appearance unit 102), 20 points (interactive unit 103), 50 points (quality unit 104), 100 points (matching unit 105).

Table 1 information evaluation device statistical analysis

The statistical analysis of information evaluation device 100 can be fed back by sincere purpose attribute device 200, and sincere purpose belongs to Property device 200 divide into kindheartedness unit 201, honest unit 202, capacity unit 203 and expection unit 204.See Fig. 3, information Evaluating apparatus 100 divides into visual unit 101, external appearance unit 102, interactive unit 103, quality unit 104 and matching unit 105, wherein, according in Norman Emotion Design for this ergosphere, behavior layer, the classification of self-examination layer, visual unit 101 and outward appearance Unit 102 is for the reaction of sensory perception based on client's instinct category, therefore belongs to this ergosphere；Interactive unit 103 and product Both matter unit 104 are relevant to the usability of client, therefore belong to behavior layer；Matching unit 105 is except embodying product Overall impression good, such as " can recommending friends buy " etc. evaluates, and has reached to set up self-image or social status especially Demand, therefore belongs to introspect layer.In this embodiment, sincere purpose attribute device 200 is actually by Emotion Design In this ergosphere, behavior layer, the classification of self-examination layer are set up the feedback with information evaluation device 100 and are contacted.Such as: kindheartedness list Unit 201 is the evaluation of a kind of synthesized attribute for product, enumerates in this ergosphere, behavior layer, self-examination layer for good intention Express and present, therefore the visual unit 101 in design with product, external appearance unit 102, interactive unit 103, quality unit 104 and matching unit 105, all embody concern that product is client and good be intended to present.Honest unit 202 embodies heavily fortified point Real product quality, referred to quality unit 104.The ability that capacity unit 203 is embodied and specialty, at behavior layer and Favorable comment in the self-examination interactive unit 103 of layer, quality unit 104 and matching unit 105 so that ability and specialty degree be able in Existing.And expect that unit 204 comprehensively embodies substantially mating of purchased product and client's in-mind anticipation, therefore with the mating of self-examination layer Unit 105 is associated.Here, such as above-mentioned analysis, set kindheartedness unit 201 in Credit Evaluation System, account for 42.5%, honest unit 202 account for 23.8% in Credit Evaluation System, capacity unit 203 accounts for 20% in Credit Evaluation System, it is contemplated that unit 204 is commented in sincerity Valency accounts for 7.5%.

Edward doctor's child's eye-protecting lamp is due to the solid quality of its product self, therefore at information evaluation device 100 In the affirmative ratio of its quality unit 104 be 41.8%, Edward is leading when brand promotion simultaneously is exactly the specialty of light, The impression goodness of fit during end customer perspective is used with its product is higher, and during use, process is smooth, therefore behavior layer The percentage ratio of quality unit 104 and this ergosphere external appearance unit 102 embodying specialty degree be 51.8%, and combine and introspect layer Matching unit 105 percentage ratio is 77.4%, by information evaluation device 100 data statistics and analysis, processing means 300 processes Finally show that the credibility of Edward doctor must be divided into 77.8, for credibility good product.

Tengxun's child intelligence desk lamp brand promotion Main way is intelligence and desk lamp, and from the angle of intelligence, client is the most right The impression such as corrected faulty sitting posture in partial function is good, but also has some intelligent functions to give query (such as data syn-chronization Deng), cause brand image to be promoted and finally can not fit like a glove with expected value during customer experience, cause experience of the process to flow not Freely, final behavior layer interactive unit 103 is 31.8% with the toatl proportion of quality unit 104, and the visual unit 101 of this ergosphere is with outer The percentage ratio seeing unit 102 is 16.27%, is 72.9% in conjunction with self-examination layer matching unit 105 percentage ratio, and synthetic data is united Meter, is processed by processing means 300 and finally show that the credibility of Tengxun's child intelligence desk lamp must be divided into 59.6, typically produce for credibility Product.

As can be seen here, the present invention is directed to the perfect evaluation system of actual demand, establish and more scientific evaluate the sincere of enterprise The evaluation model of letter situation, system and method, it is possible to be effectively improved objectivity and accuracy that Enterprise Credit is evaluated.The present invention is led to Cross and to product, credibility evaluation and analysis are carried out for client feedback such as customer evaluations, in order to improve product to the sincere image of people And emotional experience, product is improved by its analysis result beneficially enterprise targetedly, and provides for supervisory systems Reference frame.

It should be noted that above example is only in order to illustrate technical scheme and unrestricted, although with reference to preferably The present invention has been described in detail by embodiment, it will be understood by those within the art that, can be to the technology of the present invention Scheme is modified or equivalent, and without deviating from the spirit and scope of technical solution of the present invention, it all should be contained at this In the middle of bright right.

Claims (10)

1. the method that a sincere image is evaluated with emotional experience, it is characterised in that: include,

Gather client's evaluation information to buying product；

Set up information evaluation device (100) thus evaluation information is classified, divide into visual unit (101), external appearance unit (102), interactive unit (103), quality unit (104) and matching unit (105)；

Sincere purpose attribute device (200) that described information evaluation device (100) can be fed back by foundation, it divides into core Like unit (201), honest unit (202), capacity unit (203) and expection unit (204)；

Feedback information is analyzed by processing means (300), draws the credibility score value of product.

2. the method that sincere image as claimed in claim 1 is evaluated with emotional experience, it is characterised in that: described processing means (300) it is analyzed drawing that the credibility score value of product, described process model are by process model,

$\left({\mathrm{\Σ}}_{i=1}^5{p}^i\right)\×42.5\%=t^B,$

p⁴× 23.8%=t^H,

$\left({\mathrm{\Σ}}_{i=3}^5{p}^i\right)\×20\%=t^C,$

p⁵× 7.5%=t^P,

Wherein, pⁱMiddle take i=1, when 2,3,4,5, p respectively¹Favorable comment degree scoring score value for visual unit；p²For external appearance unit Favorable comment degree scoring score value；p³Favorable comment degree scoring score value for interactive unit；p⁴Favorable comment degree scoring score value for quality unit；p⁵For The favorable comment degree scoring score value of matching unit；

t^BFor kindheartedness unit credibility score value in Credit Evaluation System；t^HFor honest unit credibility score value in Credit Evaluation System； t^CFor capacity unit credibility score value in Credit Evaluation System；t^PFor matching unit credibility score value in Credit Evaluation System.

3. the method that sincere image as claimed in claim 1 or 2 is evaluated with emotional experience, it is characterised in that: described vision list Unit (101) relates to vision and the packaging of product；Described external appearance unit (102) relates to the moulding of product；Described interactive unit (103) Relate to function and the interactive experience of product；Described quality unit (104) relates to the quality guarantee of product；Described matching unit (105) popularization relating to product is mated with client's impression.

4. the method that sincere image as claimed in claim 3 is evaluated with emotional experience, it is characterised in that: described kindheartedness unit (201) account for 42.5% in Credit Evaluation System, honest unit (202) accounts for 23.8% in Credit Evaluation System, capacity unit (203) 20% is accounted for, it is contemplated that unit (204) accounts for 7.5% in Credit Evaluation System in Credit Evaluation System.

5. the method that the sincere image as described in as arbitrary in claim 1,2 or 3 is evaluated with emotional experience, it is characterised in that: described Sincere purpose attribute device (200) that described information evaluation device (100) can be fed back by foundation, wherein,

Described visual unit (101) and described external appearance unit (102) are for the reaction of sensory perception based on client's instinct category, Belong to this ergosphere in Emotion Design；The usability phase of described interactive unit (103) and described quality unit (104) and client Close, belong to the behavior layer in Emotion Design；It is good that described matching unit (105) embodies the overall impression to product, and reaches Set up the demand of self-image or social status, belong to the self-examination layer in Emotion Design；

Kindheartedness unit (201) reflection is for the evaluation of the synthesized attribute of product, and it is right to enumerate in this ergosphere, behavior layer, self-examination layer Express in good intention and present, with described visual unit (101), external appearance unit (102), interactive unit (103), quality unit (104) it is associated with matching unit (105)；Honest unit (202) reflects solid product quality, with described quality unit (104) it is associated；Interactive unit in the ability that capacity unit (203) is embodied and specialty, with behavior layer and self-examination layer (103), quality unit (104) and matching unit (105) are associated；Expection unit (204) comprehensively embodies purchased product and visitor The basic coupling of family in-mind anticipation, is associated with the matching unit (105) of self-examination layer.

6. a sincere image evaluates system with emotional experience, it is characterised in that: include,

Information evaluation device (100), it is possible to classifying the customer evaluation information collected, it divides into visual unit (101), external appearance unit (102), interactive unit (103), quality unit (104) and matching unit (105)；

Sincere purpose attribute device (200), it is possible to feeding back described information evaluation device (100), it divides into kindheartedness list Unit (201), honest unit (202), capacity unit (203) and expection unit (204)；And,

Processing means (300), it is possible to be analyzed feedback information, draws the credibility score value of product.

7. sincere image as claimed in claim 6 evaluates system with emotional experience, it is characterised in that: described processing means (300) it is analyzed drawing that the credibility score value of product, described process model are by process model,

$\left({\mathrm{\Σ}}_{i=1}^5{p}^i\right)\×42.5\%=t^B,$

p⁴× 23.8%=t^H,

$\left({\mathrm{\Σ}}_{i=3}^5{p}^i\right)\×20\%=t^C,$

$p^5\×7.5\%=t^P,$

Wherein, pⁱMiddle take i=1, when 2,3,4,5, p respectively¹Favorable comment degree scoring score value for visual unit；p²For external appearance unit Favorable comment degree scoring score value；p³Favorable comment degree scoring score value for interactive unit；p⁴Favorable comment degree scoring score value for quality unit；p⁵For The favorable comment degree scoring score value of matching unit；

t^BFor kindheartedness unit credibility score value in Credit Evaluation System；t^HFor honest unit credibility score value in Credit Evaluation System； t^CFor capacity unit credibility score value in Credit Evaluation System；t^PFor matching unit credibility score value in Credit Evaluation System.

Sincere image the most as claimed in claims 6 or 7 evaluates system with emotional experience, it is characterised in that: described visual unit (101) vision and the packaging of product are related to；Described external appearance unit (102) relates to the moulding of product；Described interactive unit (103) relates to And the function of product and interactive experience；Described quality unit (104) relates to the quality guarantee of product；Described matching unit (105) The popularization relating to product is mated with client's impression.

9. sincere image as claimed in claim 8 evaluates system with emotional experience, it is characterised in that: described kindheartedness unit (201) account for 42.5% in Credit Evaluation System, honest unit (202) accounts for 23.8% in Credit Evaluation System, capacity unit (203) 20% is accounted for, it is contemplated that unit (204) accounts for 7.5% in Credit Evaluation System in Credit Evaluation System.

10. the sincere image as described in as arbitrary in claim 6,7 or 9 evaluates system with emotional experience, it is characterised in that: described really Described information evaluation device (100) can be fed back by letter purpose attribute device (200), wherein,

Described visual unit (101) and described external appearance unit (102) are for the reaction of sensory perception based on client's instinct category, Belong to this ergosphere in Emotion Design；The usability phase of described interactive unit (103) and described quality unit (104) and client Close, belong to the behavior layer in Emotion Design；It is good that described matching unit (105) embodies the overall impression to product, and reaches Set up the demand of self-image or social status, belong to the self-examination layer in Emotion Design；

Kindheartedness unit (201) reflection is for the evaluation of the synthesized attribute of product, and it is right to enumerate in this ergosphere, behavior layer, self-examination layer Express in good intention and present, with described visual unit (101), external appearance unit (102), interactive unit (103), quality unit (104) it is associated with matching unit (105)；Honest unit (202) reflects solid product quality, with described quality unit (104) it is associated；Interactive unit in the ability that capacity unit (203) is embodied and specialty, with behavior layer and self-examination layer (103), quality unit (104) and matching unit (105) are associated；Expection unit (204) comprehensively embodies purchased product and visitor The basic coupling of family in-mind anticipation, is associated with the matching unit (105) of self-examination layer.