CN105989507A - Method and device for generating information object based on area positioning - Google Patents
Method and device for generating information object based on area positioning Download PDFInfo
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Abstract
The application provides a method and equipment for generating an information object based on regional positioning. The method comprises the following steps: dividing a plurality of grid-type geographic areas, wherein each geographic area has a respective grid ID and latitude and longitude range, and the grid ID of each geographic area is associated with the latitude and longitude range of the geographic area; displaying a plurality of grid-type geographic areas to a user for selection; and storing the grid ID of the user-selected grid in association with the user-specified information object.
Description
Technical field
The application relates to the release platform of information object, the method and apparatus such as generating and throwing in advertisement, is specifically related to provide a user with the method and apparatus of information object.
Background technology
At present, mobile device is used more and more widely.For mobile subscriber's offer, there is service targetedly and become the problem received much concern.Location Based service (Location Based Service, LBS) the most consequent value-added service, it obtains the positional information (geographical coordinate or geodetic coordinates) of mobile terminal by the cordless communication network (such as GSM net, CDMA net etc.) of operator or outside location mode (GPS), at geographical information platform (Geographic Information System, GIS), under support, service closely-related with its position is provided the user.
A kind of method of LBS service is: be stored in explicitly in data base in bulk information object (such as, the advertisement of businessman) and position (such as, the position of businessman)；Obtain the positional information of mobile terminal；Positional information according to mobile terminal scans in data base, so that the information object near mobile terminal present position is supplied to mobile terminal.In the method, after obtaining the positional information of mobile terminal, need to scan in mass data, it is thus achieved that the information object of acquisition is also supplied to mobile terminal after sequence by information object near mobile terminal present position.On the one hand this process needs more search time, on the other hand needs to expend bigger network traffics.
Summary of the invention
The application aims to provide a kind of method and apparatus for quickly generating and throw in the information objects such as such as advertisement.
On the one hand, this application provides a kind of method generating information object based on zone location, including: divide the geographic area of multiple grid type, wherein, each geographic area has respective grid ID and longitude and latitude scope, and the grid ID of each geographic area is associated with the longitude and latitude scope of this geographic area；Display to the user that the geographic area of multiple grid type, select for user；And the information object that the grid ID of the grid of user's selection and user specify is stored explicitly.
On the other hand, this application provides a kind of equipment generating information object based on zone location, including: for dividing the device of the geographic area of multiple grid type, wherein, each geographic area has respective grid ID and longitude and latitude scope, and the grid ID of each geographic area is associated with the longitude and latitude scope of this geographic area；For displaying to the user that the geographic area of multiple grid type carries out the device selected for user；And for the device that the information object that the grid ID of the grid of user's selection and user specify is stored explicitly.
According to the application, it is possible to realize quickly and easily generating and throwing in the information objects such as such as advertisement.
Accompanying drawing explanation
In order to the various aspects of the application are more fully understood, in conjunction with the following drawings the application is described in detail.
Fig. 1 shows the exemplary process diagram of the method for being generated information object by zone location of an embodiment according to the application.
Fig. 2 shows the exemplary process diagram of the method for being generated information object by zone location according to another embodiment herein.
Fig. 3 shows the illustrative methods generating grid ID according to the application.
Fig. 4 show according to the application with two dimensional surface coordinate representation by grid diffusion selection area a schematic diagram.
Fig. 5 shows the flow chart of the method providing a user with information object according to one exemplary embodiment of the application.
Detailed description of the invention
Fig. 1 shows the exemplary process diagram of the method for being generated information object by zone location of an embodiment according to the application.First, dividing the geographic area of multiple grid types in step S101, wherein, each geographic area has respective grid ID and longitude and latitude scope, and the grid ID of each geographic area is associated with the longitude and latitude scope of this geographic area.Each geographic area corresponding to respective longitude and latitude scope is uniquely identified by its grid ID.In step S103, display to the user that the geographic area of multiple grid type, select for user.Here user e.g. will carry out grid and select the user with the object that releases news (such as, the information object such as advertisement, sales promotion).In step S104, the information object that the grid ID of grid user selected and user specify stores explicitly.
According to embodiment, the geographic area of the multiple grid types displayed to the user that can be the region formed to external diffusion certain limit centered by the grid at user place.In this embodiment, as in figure 2 it is shown, comprised the steps by the method for zone location generation information object.Divide the geographic area of multiple grid types in step S101, wherein, each geographic area has respective grid ID and longitude and latitude scope, and the grid ID of each geographic area is associated with the longitude and latitude scope of this geographic area.In step S102, the longitude and latitude in acquisition geographical position residing for user, and determine the geographic area residing for user and corresponding grid ID based on longitude and latitude.So, in step S103 of the geographic area displaying to the user that multiple grid type, display to the user that centered by the grid of the geographic area residing for user to the region of external diffusion.In step S104, the information object that the grid ID of grid user selected and user specify stores explicitly.
According to above-described embodiment, the grid ID of each selected grid is stored together with corresponding information object with correlating.When needing afterwards obtain and push the information object corresponding with certain grid to other users, only it is to be understood that the grid ID of correspondence, it is easy to obtain the information object that this grid is corresponding, without the search (the most time-consuming and consumption flow) carrying out complexity in numerous data.According to the application, it is possible to the information object that quick obtaining grid is corresponding, and only need to use less network traffics.
In an embodiment, each geographic area corresponding to respective longitude and latitude scope is uniquely identified by its grid ID.Grid ID such as can determine by the following method.Such as, for each geographic area (herein, also referred to as grid), take the longitude and latitude of its central point, the longitude and latitude of this central point is converted to two dimensional surface coordinate, and determines the grid ID of each geographic area based on the two dimensional surface coordinate obtained.
Select as one, determine the grid ID of geographic area residing for arbitrfary point also by algorithm.Such as, longitude and latitude can be expressed as (lat, lng), and wherein, lat represents that latitude, lng represent longitude.By modes such as such as Mercator projections, longitude and latitude (lat, lng) can be converted to two dimensional surface coordinate, and (x, y), wherein, x and y represents lateral attitude and lengthwise position respectively.Such as, the coordinate position value difference of adjacent mesh is 1.So, the precision (or figure place) of x with y is corresponding with the size of grid.The division of figure place the biggest expression grid is the thinnest, and the area of grid is the least.From another perspective, when longitude and latitude being converted to two dimensional surface coordinate, the figure place of x and y coordinates value can be controlled, thus obtain wishing the stress and strain model of size.
According to an embodiment, grid ID can be by obtaining staggered by turn for the value of two dimensional surface coordinate x and y.Owing to the x and y coordinates value in two dimensional surface coordinate is all unique, therefore, the grid ID by the staggered by turn each grid obtained of x and y coordinates value is also unique.
Fig. 3 shows an example of grid ID.In this example, it is assumed that the two dimensional surface coordinate figure being converted to by longitude and latitude is (26,21), i.e. x=26, y=21.Two dimensional surface coordinate figure is converted to binary representation, obtains x=11010, y=10101.Take the 1st that the 1st is grid ID of y, the 1st is grid ID the 2nd of x, the 3rd that the 2nd is grid ID of y, by that analogy, obtain the binary representation " 1101100110 " of grid ID as shown in Figure 3.In one embodiment, the binary representation of the grid ID obtained can be further converted into quaternary representation " 31212 ", to represent this grid location intuitively.
According to an example, length level of grid ID represents, the such as level of grid ID:13210012 is 10.The level of grid ID determines the area of grid, and level is the biggest, and the grid area of unit are is the least.In exemplary application, taking level=18, in this case, the length and width of each grid are about about 100 meters.Also having another parameter size to can also be used in the calculating of grid ID, this parameter is associated with sizing grid.In algorithm described below, the size level power equal to 2.Such as, as level=10, size is 1024.In actual use, level and size the two parameter, is that sizing grid as required is predetermined.
A kind of exemplary algorithm that by longitude and latitude (lat, lng) determine grid ID is briefly described below.First, rateX and rateY is calculated according to longitude and latitude (lat, lng), wherein, rateX and rateY is the parameter of the point representing this longitude and latitude position under two dimensional surface coordinate, and the two dimensional surface coordinate figure of rateX and rateY and this point (x, y) corresponding.
Computational methods are such as shown in formula (1) and formula (2):
RateX=(lng+180)/360 formula (1)
RateY=0.5-ln ((1+sin (lat))/(1-sin (lat)/(4*Math.PI) formula (2)
Wherein, the span of longitude lng is-180 to 180, and the span of latitude lat is-85.05 to 85.05.This is because, for beyond a range of latitude (such as near limit), the y value calculated will tend to infinitely great, and cause processing.Simultaneously as in actual applications can't be actually used beyond the point of certain latitude scope, the most this value on the actual application of this algorithm be do not have influential.
Result rateX calculated according to formula (1) and formula (2) and the scope of rateY are the decimals of 0 to 1.
For example, it is assumed that the longitude and latitude of user is (40.111,116.455), bringing above formula into, result of calculation is rateX=0.823486111111111, rateY=0.3781763294003223.
According to rateX and rateY calculated, it is possible to calculate two dimensional surface coordinate corresponding to the point in grid (x, y).Specifically, x=round (rateX*size), y=round (rateY*size), wherein, round represents and rounds downwards.According to above example, bring data above, x=843, y=387 into.
According to above-mentioned by the binary representation of x and the y staggered algorithm obtaining grid ID by turn, obtaining grid ID is 1321001033.
Owing to including the step rounded in above-mentioned algorithm, therefore, for the arbitrfary point in a grid, although the longitude and latitude of each point differs, but x and y calculated is identical, and grid ID is the most identical.So, by the longitude and latitude of any point in grid, the two dimensional surface coordinate corresponding with this grid for grid ID of this grid can be calculated.
When multiple grids be displayed to wish to release news object user after, user selects at least some of grid therein, associatedly stores with the grid ID of information object user specified and selected grid.Be displayed to the grid of user e.g. centered by the grid that this user is presently in the region of external diffusion.Alternately, the grid being displayed to user can also be such as to the region of external diffusion centered by certain grid (selected or selected by browsing by searching for specific position) that this user selectes.
It is presently in centered by grid in display in the case of the region of external diffusion by user, it is thus achieved that the longitude and latitude of user geographic location, and determines the grid ID of the grid residing for this user and this grid according to this longitude and latitude.Thus, display to the user that and be presently in centered by grid to the region of external diffusion by user.Such as, longitude and latitude is converted to two dimensional surface coordinate to determine grid ID in the case of, assume that the two dimensional surface coordinate of the grid that user is presently in is for (x, y), the diffusion zone displayed to the user that is with the exemplary plot of two dimensional surface coordinate representation as shown in Figure 4.
According to an embodiment, can be determined by the distance that user selects and display to the user that grid.Such as, user can select the scope being presently within position (such as, 1000 meters or 2000 meters) separated by a distance with it.According to the algorithm for inversion of the algorithm calculating grid ID, the longitude and latitude of grid at respective distance can be back-calculated to obtain.Thus, x-axis distance and the y-axis distance of the Edge Distance central gridding of selected scope can accurately be calculated.
Hereinafter illustrate.First, obtain the grid ID of user place grid according to above-mentioned algorithm according to user's point (or Chosen Point).Then, by decomposing grid ID, two dimensional surface coordinate x and y that this grid is corresponding is obtained.Then, by rateX=x/size and rateY=y/size, calculate rateX and rateY.As described above, size is that the needs according to sizing grid are predetermined.According to inverse function, it is possible to anti-longitude and latitude (lat, lng) of releasing:
Lng=rateX*360-180
Lat=90-360*tan (exp (-y*2*PI))/PI
According to this specific algorithm, the longitude and latitude of anti-release is the longitude and latitude in the grid upper left corner.The anti-longitude and latitude that longitude and latitude is the grid upper left corner released of concrete example given above is (40.17887331434695,116.3671875).Original coordinates (40.111,116.455) can be any point in grid, can not be accurately obtained, this is because during rounding downwards, lost part precision.
Based on this algorithm, the longitude and latitude of corresponding grid top left corner apex can be obtained by adjusting x-axis coordinate and the size of y-axis coordinate.According to the longitude and latitude obtained, the distance between central gridding (the user place of the object that will release news or selected grid, or its place or selected longitude and latitude) can be accurately calculated.
Examples given above algorithm have employed and round downwards.It should be appreciated by those skilled in the art that to use and round up, or other round mode.Round up or in the case of other round mode in employing, can be no longer the upper left angle point of grid by the point that the inverse longitude and latitude being derived by is corresponding.Detail in above-mentioned algorithm is all not as the restriction to the application.
According to embodiment, it is shown that grid can include optional grid and can not network selection lattice, user can only select in optional grid.Can not the most occupied grid of network selection lattice, such as, the grid chosen by other users.For the grid chosen by other users, its grid ID and the most associatedly being stored for its information object specified by the user choosing this grid.
According to embodiment, the information object that the grid ID of the grid that user selects and user specify for this grid also stores with selected time correlation with joining.In this case, each grid can be only capable of being associated with an information object in the same time.Once certain grid is chosen by certain user with certain of ground association in time, and this grid is then at that time for other users can not network selection lattice.Alternately, each grid can be only capable of being associated with predetermined number information object in the same time.So, being once scheduled number user and choose certain grid and certain time correlation connection, this grid is then at that time for other users can not network selection lattice.Choosing if certain grid is less than predetermined number user with certain time correlation connection ground, this grid is optional grid at that time for other users, and can continue to be chosen by other users.Store to the grid ID of selected grid and the information object specified for this grid and corresponding association in time.
According to embodiment, it is that the total-grid that a user selects specifies identical information object, and the information object identical with this respectively for grid ID of selected total-grid (and alternatively, corresponding time) is associatedly stored.
It should be recognized that, although above-described grid ID can readily obtain, and favourable lookup is provided, but the above-described method obtaining grid ID is merely exemplary, the method that might not be interlocked by turn by the two dimensional surface coordinate that longitude and latitude is converted to as the grid ID of unique identifier and obtain, as long as it can represent that corresponding grid can realize the present invention uniquely.
Fig. 5 shows the flow chart of the method providing a user with information object according to one exemplary embodiment of the application.
As shown in Figure 5, first the geographic area of multiple grid types is divided in step S501, wherein, each geographic area has respective grid ID and longitude and latitude scope, and grid ID and the information object corresponding with this geographic area of each geographic area are stored in data base explicitly.Each geographic area corresponding to respective longitude and latitude scope is uniquely identified by its grid ID.In step S502, the longitude and latitude in acquisition geographical position residing for user, to determine the geographic area residing for user.It follows that in step S503, grid ID based on the geographic area residing for user obtains the information object associating storage with this grid ID from data base, and in step S504, provides the mobile terminal to described user by the information object obtained.According to the application, behind the geographical position obtaining user, the grid ID being determined by geographic area residing for user to obtain the information object corresponding with this grid ID from data base.The information object of correspondence is directly obtained, it is not necessary to carrying out time-consuming search, and process simple, the flow of consumption is less by grid ID.
Information object in the embodiment of the present application can be such as the information object such as advertisement, sales promotion.
In one embodiment, the information relevant to its geographical position can be asked in response to user, obtain the longitude and latitude in the geographical position of this user.Such as, in social networks APP, the refreshable the current list of user asks to obtain other users using this APP near it.In this case, relevant to the geographical position of user information includes and is positioned at other the user-dependent information (such as, being positioned in the range of several grids of this user) near this user.The refresh requests of user can comprise user and be presently in the longitude and latitude in geographical position.Refresh requests based on user, can obtain the longitude and latitude in geographical position residing for user, to determine the geographic area residing for user.Thus, the grid ID of the geographic area residing for user is the most obtained.
As described above, such as by longitude and latitude being converted to two dimensional surface coordinate, and the grid ID of each geographic area can be determined based on the two dimensional surface coordinate obtained.After the longitude and latitude obtaining user geographic location, the grid ID of the grid residing for this user and this grid can be determined according to this longitude and latitude.
According to embodiment, each geographic area can be associated from different information objects in the different time.Such as, in each time period, each geographic area is only associated with an information object.Grid ID that information object corresponding to each geographic area is corresponding with this geographic area and ground storage association in time corresponding to this information object.Specifically, in response to user's request information relevant to its geographical position (such as, be positioned at other users of the identical APP of use near this user), the geographical position that acquisition user makes time of request and user is presently in.Grid ID based on the geographic area residing for user and user make the time of request, obtain the information object corresponding with this grid ID and this time from data base.
In order to be more fully understood that the present invention, below a specific illustrative embodiment of the application present invention is described.In the exemplary embodiment, information object is advertisement.This exemplary embodiment includes two aspects: one is to generate information object based on the zone location relevant to businessman；Two is to provide a user with information object.Here " businessman " is i.e. the user in above with respect to the method generating information object.
In the user version of social networks APP, user can refresh in the display page of this APP, to show other users being positioned at this APP of use near this user.In businessman's version of social networks APP, businessman can generate advertisement based on zone location as the user of this version.So, carry out refreshing other users being positioned at this APP of use near this user with request display in response to the user user of user version (" user " hereinafter refer exclusively to) of user version, server, when other users of this APP of use displayed to the user that near this user, also provides the advertisement being associated with this user's location to this user.
First, based on zone location, businessman is generated advertisement to be described.
When businessman is by businessman's version request releasing advertisements of social networks, server obtains businessman's location information from the request of businessman, i.e. the longitude and latitude of present position.As it has been described above, according to this longitude and latitude, it may be determined that the grid residing for businessman and grid ID thereof.Based on businessman's location, show the regional extent of certain area centered by the grid residing for this businessman to businessman.This regional extent includes the multiple grids shown in a grid formation.Each grid is corresponding to certain longitude and latitude scope.In the case of with two dimensional surface coordinate representation, the coordinate figure difference of adjacent mesh is 1.
In a grid formation in the regional extent that businessman shows, potentially include the grid that part has been chosen by other businessmans.An embodiment according to the application, each geographic area (that is, grid) can only be chosen by a businessman in the same time.Therefore, the not selected grid of grid Buddhist monk chosen by other businessmans is displayed differently, and such as, different colors shows.Businessman can select at least one the most not selected grid to carry out releasing advertisements according to its needs.Shown with the geographical position mark such as the building in this net region or businessman, or can be calculated and be shown after selected and this businessman's distance in the grid that businessman shows, thereby aid in and carry out the businessman of grid selection and select desired scope.Meanwhile, after businessman have selected one or more grid, additionally it is possible to the distance of the Edge Distance businessman place grid in region that businessman selected, selected grid area and/or for the expense that selected in the range of releasing advertisements required for pay are calculated and be shown.
Further, the grid that businessman is also directed to select specifies the time.The time specified is such as in units of sky.The time specified can be many days.Certainly, it is intended that time can also be other times unit, such as, hour, week, the moon etc..Selected total-grid can be specified the identical time by businessman, it is also possible to different grids is specified the different time.Additionally, selected total-grid can be specified identical information object by businessman, it is also possible to selected different grids are specified different information objects.
As described above, for each grid, an advertisement is only specified in the same time.Substitute as one, it is also possible to specify less than predetermined number advertisement in the same time for each grid.Can be provided by same businessman in whole advertisements of same time for each grid.For example, it is possible to provided two advertisements in the same time by same businessman for each grid, two advertisements are respectively directed to different customer groups, such as, man and Ms.In this case, the content of association storage, in addition to grid ID, advertising message, temporal information, also includes advertisement additional information, to identify the issue object of advertisement.When providing a user with advertisement later, in addition to the positional information obtaining user and current temporal information, obtain and other characteristic informations user-dependent also further, such as sex, thus carry out with the data associating storage mating to identify the correct advertisement to push to user.Below as a example by sex, only illustrate that advertisement can have been distinguished, in reality, can be distinguished by any suitable feature, such as age, hobby etc..
Substitute as one, can be provided by different businessmans in whole advertisements of same time for each grid.In this case, in order to not affect Consumer's Experience, it is only limitted to the most several for each grid at the number of the advertisement of same time.Preferably, for each grid, an advertisement is only specified in the same time.On the one hand, Consumer's Experience is affected as few as possible；On the other hand so that the effect of advertisement maximizes.
It follows that the method providing a user with advertisement is described.
In the method providing a user with advertisement, divide the geographic area of multiple grid type the most in advance, wherein, each geographic area has respective grid ID and longitude and latitude scope, and grid ID and the advertisement corresponding with this geographic area of each geographic area are stored in data base explicitly.In various embodiments, association storage in addition to grid ID and corresponding advertisement, it is also possible to include ad distribution time and/or advertisement additional information.As it has been described above, in the user version of social networks APP, user can refresh in the display page of this APP, to show other users being positioned at this APP of use near this user.Refresh requests user includes the geographical location information residing for user, i.e. latitude and longitude information.So, according to the longitude and latitude residing for the user obtained, determine the grid residing for user and corresponding grid ID.
Based on the grid ID obtained, corresponding advertisement can be readily available from the data base of associatedly save mesh ID and advertisement.When displaying to the user that the nearby users list of other users being positioned at this APP of use near this user, the corresponding advertisement obtained is shown in the lump on the mobile terminal of user.Such as, while the nearby users list of acquisition is displayed to the user that, in the advertisement that the display of the appropriate position of screen obtains.The advertisement of display such as can include the title of businessman, specified place, contact method, simple introduce, in the distance of favor information and user at least one.The advertisement of display can be linked to the detailed page of advertisement by click, double-click or other modes.The detailed page of advertisement can show include the title of businessman, specified place, contact method, simple introduce, favor information in the distance of user at least one further details relevant with this businessman.
According to an embodiment, associate the temporal information that also this advertisement is corresponding of storage together with grid ID and corresponding advertisement.Same grid may correspond to identical or different advertisement in the different time.In this case, in the refresh requests of user, also include temporal information when user refreshes.The temporal information that grid ID based on grid residing for user and refresh requests include, from the data base by storage association in time of grid ID, corresponding advertisement and correspondence, obtain the advertisement corresponding with grid ID and temporal information both, thus suitable advertisement is supplied to user.
According to an embodiment, each grid was only associated with an advertisement in the same time.Substituting as one, each grid can be associated with (such as, the two or three) advertisement less than predetermined number in the same time.In this case, in response to the refresh requests of user, can by with user residing for more than one advertisement corresponding to time both of comprising in the grid ID of grid and refresh requests be provided which to client.Substitute as one, it is also possible to further additional information (such as, the sex of targeted advertisements client, age etc.) was stored together with grid ID, advertisement, association in time.In this case, the refresh requests of user also comprises the additional information (sex of such as user, age etc.) corresponding with this user.In response to the refresh requests of user, obtaining the advertisement all met with grid ID, temporal information and additional information provides to user.
According to embodiments herein, store the grid ID of the grid wanting releasing advertisements that businessman is selected and corresponding Advertisement association.When sending advertisement to user, determine the grid ID of grid residing for user, and obtain the advertisement of associated.Advertisement according to the application generates and issues, it is possible to simple and quick acquisition needs the advertisement sent to user, it is not necessary to loaded down with trivial details time-consuming search procedure, and only needs to use less network traffics.
As a example by the use scene of social networks APP, the scheme of the application is carried out exemplary explanation above, however, it should be understood that, the present invention is not limited to this, other application scenarios (such as, by the positional information of the information acquisition users such as IP on PC) providing service based on position are also possible.It is also acknowledged that under the conditions without departing from the spirit and scope of the present invention, the other technologies feature of the above-mentioned embodiment of the application can also be carried out various other different change, substitutes and change.Any suitable change under teachings of the present application, above-described embodiment made, substitute and change and all should fall into the protection domain that the application claim is limited.
Claims (20)
1. the method generating information object based on zone location, including:
Dividing the geographic area of multiple grid type, wherein, each geographic area has respective grid ID
With longitude and latitude scope, the grid ID of each geographic area is relevant to the longitude and latitude scope of this geographic area
Connection；
Display to the user that the geographic area of multiple grid type, select for user；And
The information object that the grid ID of grid user selected and user specify stores explicitly.
Method the most according to claim 1, also includes:
Longitude and latitude based on the geographical position residing for user determines the grid of the geographic area residing for user
ID；
Wherein display to the user that the geographic area of multiple grid type includes:
Display to the user that centered by the grid of the geographic area residing for user to the region of external diffusion.
Method the most according to claim 2, wherein, the grid ID of each geographic area is base
Determine in the two dimensional surface coordinate being converted to by the longitude and latitude of the point in this geographic area.
Method the most according to claim 2, wherein, warp based on the geographical position residing for user
Latitude determines that the grid ID of the geographic area residing for user includes:
Longitude and latitude according to the geographical position residing for described user determines the geographic region at described user place
Territory；And
Obtain the grid ID of the geographic area at described user place.
Method the most according to claim 3, wherein, is changed longitude and latitude by Mercator projection
For two dimensional surface coordinate.
Method the most according to claim 5, wherein, by by two in two dimensional surface coordinate
The binary representation of coordinate figure carries out interlaced by turn and obtains the binary form of described grid ID
Show.
Method the most according to claim 6, farther includes:
The binary representation of described grid ID is converted to quaternary representation, with by described quaternary table
It is shown as described grid ID.
Method the most according to claim 1, also includes:
The time that grid ID and the described information object of the grid of user's selection are selected with user and phase
Associatedly store.
Method the most according to claim 1, wherein, displays to the user that with the geography residing for user
Include to the region of external diffusion centered by the grid in region:
Show in a grid formation centered by the grid of the geographic area residing for user to the district of external diffusion
Territory, wherein, the grid of display include optional grid and can not network selection lattice, described can not network selection lattice be
Occupied grid.
10. the method described in claim 1, also includes:
Grid ID and the described information object of grid user selected are deposited explicitly with additional information
Storage, the targeted customer of described additional information and described information object is associated.
11. 1 kinds of equipment generating information object based on zone location, including:
For dividing the device of the geographic area of multiple grid type, wherein, each geographic area has respectively
From grid ID and longitude and latitude scope, the grid ID of each geographic area and the longitude and latitude of this geographic area
Degree scope is associated；
For displaying to the user that the geographic area of multiple grid type carries out the device selected for user；With
And
The grid ID of the grid for user being selected deposits explicitly with the information object that user specifies
The device of storage.
12. equipment according to claim 11, also include:
The net of the geographic area residing for user is determined for longitude and latitude based on the geographical position residing for user
The device of lattice ID；
Wherein for displaying to the user that the device of the geographic area of multiple grid type displays to the user that with user
To the region of external diffusion centered by the grid of residing geographic area.
13. equipment according to claim 12, also include:
For the longitude and latitude of the central point of each geographic area being converted to the device of two dimensional surface coordinate；
And
For determining the device of the grid ID of each geographic area based on the two dimensional surface coordinate obtained.
14. equipment according to claim 12, wherein, for based on the geographical position residing for user
The longitude and latitude put determines that the device of the grid ID of the geographic area residing for user is according to residing for described user
The longitude and latitude in geographical position determine the geographic area at described user place；And obtain described user place
The grid ID of geographic area.
15. equipment according to claim 13, wherein, are turned longitude and latitude by Mercator projection
It is changed to two dimensional surface coordinate.
16. equipment according to claim 15, wherein, by by two in two dimensional surface coordinate
The binary representation of individual coordinate figure carries out interlaced by turn and obtains the binary form of described grid ID
Show.
17. equipment according to claim 16, farther include:
For the binary representation of described grid ID being converted to the device of quaternary representation, Qi Zhongsuo
State quaternary representation as described grid ID.
18. equipment according to claim 11, wherein, the net of the grid for user is selected
The grid that user is also selected by the device that the information object that lattice ID and user specify stores explicitly
The time that grid ID and described information object select with user with store explicitly.
19. equipment according to claim 11, wherein, are used for displaying to the user that with residing for user
Geographic area grid centered by device to the region of external diffusion show in a grid formation with user institute
To the region of external diffusion centered by the grid of the geographic area at place, wherein, the grid of display includes optional
Grid and can not network selection lattice, described can not network selection lattice be the most occupied grid.
Equipment described in 20. claim 11, wherein, the grid ID of the grid for user is selected
The grid ID of the grid that user is also selected by the device that the information object specified with user stores explicitly
Store explicitly with additional information with described information object, described additional information and described information object
Targeted customer be associated.
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