CN105898576A - Data recommending method based on television application, and data server - Google Patents
Data recommending method based on television application, and data server Download PDFInfo
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- CN105898576A CN105898576A CN201610444583.6A CN201610444583A CN105898576A CN 105898576 A CN105898576 A CN 105898576A CN 201610444583 A CN201610444583 A CN 201610444583A CN 105898576 A CN105898576 A CN 105898576A
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- data message
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- television applications
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Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/466—Learning process for intelligent management, e.g. learning user preferences for recommending movies
- H04N21/4668—Learning process for intelligent management, e.g. learning user preferences for recommending movies for recommending content, e.g. movies
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
- H04N21/44213—Monitoring of end-user related data
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
- H04N21/44213—Monitoring of end-user related data
- H04N21/44222—Analytics of user selections, e.g. selection of programs or purchase activity
Abstract
The embodiment of the invention provides a data recommending method based on a television application, and a data server. The method comprises following steps of receiving recommending data request information sent by a television, wherein the recommending data request information is used for requesting recommending data information corresponding to the television application in the television; obtaining target history data information which is browsed in the television by a user and corresponds to the television application, and target user features corresponding to the television; determining the recommending data information corresponding to the television application according to the target history data information and the target user features; and sending the recommending data information to the television. The method and the server are used for improving the data recommending accuracy.
Description
Technical field
The present embodiments relate to TV technology, particularly relate to a kind of number based on television applications
According to recommending method and data server.
Background technology
At present, along with TV tech and the development of Internet technology, can install multiple on television
Television applications, such as video player, educational applications program etc..
Generally including conventional data information and individuation data information in television applications, conventional data is believed
Breath is the data message shown to all users, the number that different user is shown by individuation data information pointer
It is believed that breath, in the prior art, generally provided conventional data letter by data server to television applications
Breath and individuation data information, when data server provides individuation data information to television applications,
Mostly just according to user's historical operation to this television applications, determine individuation data information, so
And, in actual application, when user to the historical operation of television applications less time, data take
Business device, only according to user's historical operation to this television applications, is difficult to determine and disclosure satisfy that use
The data message that family needs, causes the accuracy carrying out data recommendation to user poor.
Summary of the invention
The embodiment of the present invention provides a kind of data recommendation method based on television applications and data, services
Device, for improving the accuracy of data recommendation.
First aspect, the embodiment of the present invention provides a kind of data recommendation method based on television applications,
Including:
Receiving the recommending data solicited message that TV sends, described recommending data solicited message is used for asking institute
State the recommending data information that the television applications in TV is corresponding；
Obtain the target histories data corresponding with described television applications that user browses in described TV
Information and targeted customer's feature corresponding to described TV；
According to described target histories data message and described targeted customer's feature, determine described TV applications journey
The recommending data information that ordered pair is answered, and send described recommending data information to described TV.
In a kind of possible embodiment, what acquisition user browsed in described TV should with described TV
With target histories data message corresponding to program, including:
Obtain the current state of described television applications, described current state be anonymous login state or
Account logging status；
If the current state of described television applications is anonymous login state, then according to the mark of described TV
Know and the mark of described television applications, obtain described target histories data message；
If the current state of described television applications is account logging status, then obtains and log in described TV
The account information of application program, according to mark and the mark of described television applications of described TV, obtains
Take the first historical data information, and determine institute according to described account information and described first historical data information
State target histories data message.
In alternatively possible embodiment, according to described account information and described first historical data letter
Breath determines described target histories data message, including:
Obtain at least one belonging to account information and browse the period, described in browse the initial time of period be institute
State moment that television applications starts, described in browse the end time of period for and described initial time pair
The close moment of television applications that answer, described；
Browse the data message of period described in being positioned in the generation moment in described first historical data information to determine
For described target histories data message.
In alternatively possible embodiment, obtain targeted customer's feature that described TV is corresponding, including:
Obtain the second historical data information that described TV is shown in preset period of time；
According to described second historical data information and preset matching rule base, determine described targeted customer's feature,
Described preset matching rule base includes that at least one user characteristics and each described user characteristics are corresponding
Matched rule.
In alternatively possible embodiment, according to described second historical data information and preset
Join rule base, determine described targeted customer's feature, including:
In each matched rule of described matching rule base, obtain what described second historical data information met
Object matching rule；
User characteristics corresponding for described object matching rule is defined as targeted customer's feature.
In alternatively possible embodiment, use according to described target histories data message and described target
Family feature, determines the recommending data information that described television applications is corresponding, including:
Obtain at least one data message type that described target histories data message includes；
Determine the first data message to be recommended that each described data message type is corresponding；
Obtain at least one characteristic parameter that described targeted customer's feature includes；
Obtain the second data message to be recommended that each characteristic parameter is corresponding；
According to described first data message to be recommended and described second data message to be recommended, determine described in push away
Recommend data message.
In alternatively possible embodiment, according to described first data message to be recommended and described second
Data message to be recommended, determines described recommending data information, including:
The displaying number of times corresponding according to each described data message type and displaying duration, determine each described data
The recommendation degree of the first data message to be recommended that information type is corresponding；
According to the weighted value of each described characteristic parameter, determine corresponding second to be recommended of each described characteristic parameter
The recommendation degree of data message；
Obtain described television applications include information show position number N, described N for more than or etc.
In the positive integer of 1；
By the highest for recommendation degree in described first data message to be recommended and described second data message to be recommended
N number of data message is defined as described recommending data information.
Second aspect, the embodiment of the present invention provides a kind of data server, including:
Receiver module, for receiving the recommending data solicited message that TV sends, described recommending data is asked
Information is for asking the recommending data information that the television applications in described TV is corresponding；
Acquisition module is corresponding with described television applications for obtain that user browses in described TV
Target histories data message and targeted customer's feature corresponding to described TV；
Determine module, for according to described target histories data message and described targeted customer's feature, determine
The recommending data information that described television applications is corresponding, and send described recommending data letter to described TV
Breath.
In a kind of possible embodiment, described acquisition module includes that the first acquiring unit and second obtains
Unit, wherein,
Described first acquiring unit is used for, and obtains the current state of described television applications, described currently
State is anonymous login state or account logging status；
Described second acquisition unit is used for, and the current state at described television applications is anonymous login shape
During state, then according to mark and the mark of described television applications of described TV, obtain described target and go through
History data message；
Described second acquisition unit is additionally operable to, and the current state at described television applications is that account logs in
During state, then obtain the account information logging in described television applications, according to the mark of described TV and
The mark of described television applications, obtains the first historical data information, and according to described account information and
Described first historical data information determines described target histories data message.
In alternatively possible embodiment, described second acquisition unit specifically for:
Obtain at least one belonging to account information and browse the period, described in browse the initial time of period be institute
State moment that television applications starts, described in browse the end time of period for and described initial time pair
The close moment of television applications that answer, described；
Browse the data message of period described in being positioned in the generation moment in described first historical data information to determine
For described target histories data message.
In alternatively possible embodiment, described acquisition module also includes the 3rd acquiring unit and first
Determine unit, wherein,
Described 3rd acquiring unit is used for, and obtains the second history number that described TV is shown in preset period of time
It is believed that breath；
Described first determine unit for, according to described second historical data information and preset matching rule base,
Determine described targeted customer's feature, described preset matching rule base include at least one user characteristics, with
And the matched rule that each described user characteristics is corresponding.
In alternatively possible embodiment, described first determine unit specifically for:
In each matched rule of described matching rule base, obtain what described second historical data information met
Object matching rule；
User characteristics corresponding for described object matching rule is defined as targeted customer's feature.
In alternatively possible embodiment, described determine that module includes the 4th acquiring unit and second true
Cell, wherein,
Described 4th acquiring unit is used for, and obtains described target histories data message includes at least one
Data message type；
Described second determine unit for, determine the first number to be recommended that each described data message type is corresponding
It is believed that breath；
Described 4th acquiring unit is additionally operable to, and obtains at least one spy that described targeted customer's feature includes
Levy parameter and the second data message to be recommended corresponding to each characteristic parameter；
Described second determines that unit is additionally operable to, and treats according to described first data message to be recommended and described second
Recommending data information, determines described recommending data information.
In alternatively possible embodiment, described second determine unit specifically for:
The displaying number of times corresponding according to each described data message type and displaying duration, determine each described data
The recommendation degree of the first data message to be recommended that information type is corresponding；
According to the weighted value of each described characteristic parameter, determine corresponding second to be recommended of each described characteristic parameter
The recommendation degree of data message；
Obtain described television applications include information show position number N, described N for more than or etc.
In the positive integer of 1；
By the highest for recommendation degree in described first data message to be recommended and described second data message to be recommended
N number of data message is defined as described recommending data information.
The data recommendation method based on television applications of embodiment of the present invention offer and data server,
After data server receives the recommending data solicited message that TV sends, obtain user on television
The target histories data message corresponding with television applications browsed and targeted customer corresponding to TV
Feature, and according to target histories data message and targeted customer's feature, determine that television applications is corresponding
Recommending data information, and send recommending data information to TV, in above process, at data server
When user's recommending data information, it is corresponding with television applications that data server browses according to user
Target histories data message and targeted customer's feature determine recommending data information so that when target histories data
When information is less, data server still can be true according to target histories data message and targeted customer's feature
The fixed recommending data information accurately that obtains, and then improve the accuracy carrying out data recommendation to user.
Accompanying drawing explanation
In order to be illustrated more clearly that the embodiment of the present invention or technical scheme of the prior art, below will be to reality
Execute the required accompanying drawing used in example or description of the prior art to be briefly described, it should be apparent that under,
Accompanying drawing during face describes is some embodiments of the present invention, for those of ordinary skill in the art,
On the premise of not paying creative work, it is also possible to obtain other accompanying drawing according to these accompanying drawings.
The application scenarios figure of the data recommendation method of the television applications that Fig. 1 provides for the present invention；
The schematic flow sheet of the data recommendation method based on television applications that Fig. 2 provides for the present invention；
The schematic flow sheet obtaining target histories data message method that Fig. 3 provides for the present invention；
The schematic flow sheet obtaining targeted customer's characterization method that Fig. 4 provides for the present invention；
The schematic flow sheet of the determination recommending data information approach that Fig. 5 provides for the present invention；
The structural representation one of the data server that Fig. 6 provides for the present invention；
The structural representation two of the data server that Fig. 7 provides for the present invention.
Detailed description of the invention
For making the purpose of the embodiment of the present invention, technical scheme and advantage clearer, below in conjunction with this
Accompanying drawing in bright embodiment, is clearly and completely described the technical scheme in the embodiment of the present invention,
Obviously, described embodiment is a part of embodiment of the present invention rather than whole embodiments.Based on
Embodiment in the present invention, those of ordinary skill in the art are obtained under not making creative work premise
The every other embodiment obtained, broadly falls into the scope of protection of the invention.
The application scenarios figure of the data recommendation method of the television applications that Fig. 1 provides for the present invention, please join
See Fig. 1, including TV 101 and data server 102, wherein, can install at least in TV 101
One television applications, the page at television applications includes personalized recommendation information area M,
Can include that in personalized recommendation information area M multiple information shows position, each information shows that position is used for opening up
Showing and user-dependent personalized recommendation data message, data server 102 is in TV 101
Television applications provides data, services, provides data clothes at data server 102 to television applications
During business, can obtain and recommend and this user-dependent recommending data information to user, so that electric
The displaying of apparent information shows this recommending data information on position.Below, by specific embodiment to the application institute
The technical scheme shown is described in detail.
It should be noted that these specific embodiments can be combined with each other, for identical or phase below
As concept or process may repeat no more in certain embodiments.
The schematic flow sheet of the data recommendation method based on television applications that Fig. 2 provides for the present invention,
The executive agent of the method is data server, refers to Fig. 2, and the method may include that
The recommending data solicited message that S201, reception TV send, it is recommended that data request information is used for asking
The recommending data information that television applications in TV is corresponding；
The target histories data letter corresponding with television applications that S202, acquisition user browse on television
Breath and targeted customer's feature corresponding to TV；
S203, according to target histories data message and targeted customer's feature, determine that television applications is corresponding
Recommending data information, and to TV send recommending data information.
In embodiments of the present invention, being provided with television applications on television, this television applications can
Thinking video player, educational applications program etc., this television applications includes at least one information exhibition
Showing position, information shows that position, for showing and user-dependent recommending data information, is wrapped in television applications
Including homepage face and multiple subpage frame, homepage face is first page entered after television applications starts,
Subpage frame is the page that television applications shows in running, optionally, can only answer at TV
Include that information shows position with the homepage face of program, it is also possible to be all to include in homepage face and each subpage frame
Information shows position.
In actual application, when user needs to start television applications on television, user is controlled
NTSC television system NTSC sends application program launching message to data server, if the homepage face of this application program includes
Information shows position, then include recommending data solicited message in application program launching message, uses user
During television applications, when user needs the subpage frame obtaining television applications, user is controlled
NTSC television system NTSC sends page request message to data server, if the page of request includes that information shows position,
Then include recommending data solicited message in page request message.
After data server receives the recommending data solicited message that TV sends, data server obtains
Take the target histories data message corresponding with television applications that family browses on television, wherein, be somebody's turn to do
Target histories data message can be that user's data browsed at television applications in preset period of time are believed
Breath, optionally, this preset period of time can be that user used the one of television applications before current time
The individual period, target histories data message can include data message that user browses and each data message
Browsing duration etc., such as, target histories data message can be as shown in table 1:
Table 1
| Data message | Browse duration |
| Latin dancing 1 | 20 minutes |
| Latin dancing 2 | 10 minutes |
| Yoga | 15 minutes |
| Diet | 10 minutes |
| …… | …… |
It should be noted that what table 1 signal target histories data message the most in exemplary fashion included
Content, is not to be limited target histories data message, in actual application, and can basis
It is actually needed the content that target setting historical data information includes.
While data server obtains target histories data message, data server also obtains TV pair
The targeted customer's feature answered, this targeted customer's feature is used for indicating the characteristic information of the user using this TV,
Such as, this targeted customer's feature can include sex, age bracket, identity (student, workman etc.) etc.,
The characteristic information that targeted customer's feature includes can be set in actual application according to actual needs.
After data server gets target histories data message and targeted customer's feature, data, services
Device, according to target histories data message and targeted customer's feature, determines the recommendation number that television applications is corresponding
It is believed that breath, wherein, target histories data message embodies user and uses the hobby of television applications, mesh
Mark user characteristics embodies the individual characteristics of user, according to target histories data message and targeted customer's feature
The recommending data information got is consistent with hobby and the individual characteristics of user so that recommend to user
Data recommendation information disclosure satisfy that the demand of user.
The data recommendation method based on television applications that the embodiment of the present invention provides, at data server
After receiving the recommending data solicited message that TV sends, obtain user browses on television and TV
Target histories data message that application program is corresponding and targeted customer's feature corresponding to TV, and according to
Target histories data message and targeted customer's feature, determine the recommending data information that television applications is corresponding,
And send recommending data information to TV, in above process, at data server to user's recommending data
During information, the target histories data letter corresponding with television applications that data server browses according to user
Breath and targeted customer's feature determine recommending data information so that when target histories data message is less, number
Still may determine that according to target histories data message and targeted customer's feature according to server and pushed away accurately
Recommend data message, and then improve the accuracy carrying out data recommendation to user.
On the basis of embodiment illustrated in fig. 2, optionally, can be obtained by the most feasible implementation
Take the target histories data message corresponding with television applications that family browses on television (shown in Fig. 2
S202 in embodiment), below, by the embodiment shown in Fig. 3, this kind of feasible implementation is entered
Row describes in detail.
The schematic flow sheet obtaining target histories data message method that Fig. 3 provides for the present invention, refers to
Fig. 3, the method may include that
S301, the current state of acquisition television applications, current state is anonymous login state or account
Number logging status；
If the current state of S302 television applications is anonymous login state, then according to the mark of TV
With the mark of television applications, obtain target histories data message；
If the current state of S303 television applications is account logging status, then obtaining login TV should
By the account information of program, according to mark and the mark of television applications of TV, obtain the first history
Data message, and determine target histories data message according to account information and the first historical data information.
During user uses television applications, user anonymous can use television applications,
Television applications can also be used by account, when user anonymity uses television applications, TV
The current state of application program is anonymous login state, when user uses television applications by account,
The current state of TV is account logging status.
In the embodiment shown in fig. 3, need to obtain the mesh that television applications is corresponding when data server
During mark historical data information, data server first obtains the current state of television applications, when TV should
During by the current state difference of program, data server obtains the process the most not phase of target histories data message
With, concrete, including the implementation that following two is feasible:
A kind of feasible implementation: the current state of television applications is anonymous login state；
In this kind of feasible implementation, data server is according to the mark of TV and television applications
Mark, obtain target histories data message, concrete, data server obtains the mark of TV and electricity
Depending on the target histories data message that the mark of application program is corresponding.
Another kind of feasible implementation: the current state of television applications is account logging status
In this kind of feasible implementation, obtain the account information logging in television applications, this account
Information can log in the user name of television applications with user, according to mark and the television applications of TV
Mark, obtain the first historical data information, then true according to account information and the first historical data information
Set the goal historical data information, and optionally, data server can first obtain belonging to account information at least
One browses the period, and the initial time browsing the period is the moment of television applications startup, the period of browsing
End time be corresponding with initial time, the close moment of television applications, and by the first history
Generating the moment in data message is positioned at and browses the data message of period and be defined as target histories data message.
Concrete, the period belonging to account information includes: log in television applications by account information
Period and triggering user log in the period belonging to operation of TV applications by account information, so may be used
So that data server acquires more comprehensively historical data information.
Exemplary, during user uses television applications, it is assumed that user does not has at 8 .-9
Having login television applications, at 9, user logs in television applications by account 1, and
9 .-10 use television applications by account 1, then 9 .-10 for log in by account information
The period of television applications, 8 .-9 is to trigger user to be logged in the behaviour of TV applications by account information
Period belonging to work, therefore, the period belonging to account 1 is 8 .-10 points.
On the basis of any one embodiment above-mentioned, optionally, can be by the most feasible realization side
Formula obtains targeted customer's feature (S202 in embodiment illustrated in fig. 2) that TV is corresponding, below, pass through
This kind of feasible implementation is described in detail by the embodiment shown in Fig. 4.
The schematic flow sheet obtaining targeted customer's characterization method that Fig. 4 provides for the present invention, refers to Fig. 4,
The method may include that
The second historical data information that S401, acquisition TV are shown in preset period of time；
S402, according to the second historical data information and preset matching rule base, determine targeted customer's feature,
Preset matching rule base includes at least one user characteristics and matched rule corresponding to each user characteristics.
In the embodiment shown in fig. 4, need to obtain the targeted customer spy that TV is corresponding when data server
When levying, data server obtains the second historical data information that TV is shown in preset period of time, and this is second years old
Historical data information watches the viewing custom of TV, optionally, this second historical data for indicating user
Information can including, user watches the content etc. of the time of TV, viewing, the such as second historical data letter
Breath can be as shown in table 2:
Table 2
| Time | Viewing content |
| On January 1 10 .-12 point | Swordsman's TV play 1 |
| On January 1 18 .-20 point | FTG |
| On January 2 20 .-23 point | Swordsman's TV play 2 |
| …… | …… |
In data server also storage have preset matching rule base, this preset matching rule base include to
A few user characteristics and matched rule corresponding to each user characteristics, optionally, this preset matching is advised
Then storehouse can be as shown in table 3:
Table 3
| User characteristics | Matched rule |
| Male | Play the acute probability of swordsman more than 80% |
| Women | Play the probability of romantic play more than 80% |
| Child | The probability of playing animation sheet is more than 80% |
| White collar | Use the probability of TV more than 90% in the inoperative period |
| Household personage | Operationally section uses the probability of TV more than 50% |
| …… | …… |
It should be noted that table 3 signal preset matching rule base the most in exemplary fashion include interior
Hold, be not the restriction to preset matching rule base, in actual application, can be according to actual need
The content that preset matching rule base to be arranged includes.
After data server acquires the second historical data information, data server can be gone through second
History data message is compared with each matched rule in matching rule base, it is judged that the second historical data information
The most each the fullest matched rule, meets the second historical data information matched rule and is defined as object matching rule
Then, and by user characteristics corresponding for object matching rule it is defined as targeted customer's feature.
In the embodiment shown in fig. 4, the second historical data information embodies user and watches the custom of TV,
Data server can determine use accurately according to this second historical data information and preset matching rule base
The user characteristics at family.
On the basis of any one embodiment above-mentioned, can be by the most feasible implementation according to mesh
Mark historical data information and targeted customer's feature, determine the recommending data information (figure that television applications is corresponding
S203 in 2 illustrated embodiments), below, by the embodiment shown in Fig. 5, to this kind of feasible reality
Existing mode is described in detail.
The schematic flow sheet of the determination recommending data information approach that Fig. 5 provides for the present invention, refers to Fig. 5,
The method may include that
At least one data message type that S501, acquisition target histories data message include；
S502, determine the first data message to be recommended that each data message type is corresponding；
At least one characteristic parameter that S503, acquisition targeted customer's feature include；
S504, obtain the second data message to be recommended that each characteristic parameter is corresponding；
S505, according to the first data message to be recommended and the second data message to be recommended, determine recommending data
Information.
It should be noted that the content that target histories data message includes can be as in Fig. 2 embodiment
Shown in table 1, the most no longer repeating, in actual application, data server can be to target
Data message in historical data information carries out integration process, obtains what target histories data message included
At least one data message type, such as, data message type can be Latin dancing type, Yoga type
Deng, data server can also obtain broadcasting time corresponding to each data message type and playing duration,
Optionally, the target histories data after integration can be as shown in table 4:
Table 4
| Data message type | Broadcasting time | Always browse duration |
| Latin dancing | 3 times | 50 minutes |
| Jazz | 1 time | 15 minutes |
| Yoga | 2 | 20 minutes |
| …… | …… | …… |
It should be noted that the target histories data message after table 4 signal integration the most in exemplary fashion,
It is not the restriction to the target histories data message after integrating, in actual application, can basis
Being actually needed the content that the target histories data message after arranging integration includes, this is not made to have by the present invention
Body limits.
After data server acquires target histories data message, data server can be to target
Historical data information is integrated, to obtain at least one data letter that target histories data message includes
Breath type, then obtains the first data message to be recommended that each data message type is corresponding, wherein, data
First data message to be recommended corresponding to information type can be the number that in television applications, clicking rate is the highest
It is believed that breath, for example, it is assumed that data message type is Latin dancing type, then Latin dancing type corresponding first
Data message to be recommended can be the Latin dancing video that in television applications, clicking rate is the highest.
After data server acquires targeted customer's feature, data server obtains in user characteristics
Including at least one characteristic parameter, such as, characteristic parameter can be women, white collar etc., then data
Server obtains the second data message to be recommended that each characteristic parameter is corresponding, this second data message to be recommended
Can be the data message the highest with the matching degree of characteristic parameter, such as, femaleness parameter corresponding
Two data messages to be recommended can be workout data information or skin protection data message etc..
Data server acquire the first data message to be recommended and the second data message to be recommended it
After, data server, according to the first data message to be recommended and the second data message to be recommended, determines recommendation
Data message, optionally, data server can be waited to push away according to first according to the most feasible implementation
Recommend data message and the second data message to be recommended, determine recommending data information:
Data server can determine according to displaying number of times corresponding to each data message type with show duration
The recommendation degree of the first data message to be recommended that each data message type is corresponding, according to the power of each characteristic parameter
Weight values, determines the recommendation degree of the second data message to be recommended that each characteristic parameter is corresponding, obtains TV applications
Program includes that information shows number N of position, and N is the positive integer more than or equal to 1, to be recommended by first
N number of data message that in data message and the second data message to be recommended, recommendation degree is the highest is defined as recommending number
It is believed that breath.
Concrete, each data message type at least one first data message to be recommended corresponding, wherein,
Displaying number of times corresponding to data message type is the most, the first data to be recommended that this data message type is corresponding
The recommendation degree of information is the highest, and displaying duration corresponding to data message type is the longest, this data message type
The recommendation degree of the first corresponding data message to be recommended is the highest；In targeted customer's feature, each characteristic parameter has it
Corresponding weighted value, the weighted value of this feature parameter is the highest, the second number to be recommended that this feature parameter is corresponding
It is believed that the recommendation degree of breath is the highest, in actual application, targeted customer can be set according to actual needs
The weighted value of each characteristic parameter in feature, acquires each first data to be recommended letter at data server
After the recommendation degree of breath and the recommendation degree of each the second data message to be recommended, data server obtains TV
The information that application program includes shows number N of position, and the first data message to be recommended and second is treated
N number of data message that in recommending data information, recommendation degree is the highest is defined as recommending data information.
Exemplary, it is assumed that the target histories data message that data server acquires includes two kinds of numbers
According to information type, respectively Latin dancing type and Yoga type, it is further assumed that the mesh that data server gets
Mark user characteristics includes two characteristic parameters, respectively women and white collar.
Assume the recommendation degree of two kinds of data message types in target histories data message, each data message class
The recommendation degree of two characteristic parameters in the first recommending data information that type is corresponding, targeted customer's feature, with
And the second recommending data information corresponding to each characteristic parameter is as shown in table 5:
Table 5
Assume again that television applications includes that 4 information show positions, then data server is by recommendation degree
High 4 data messages to be recommended (data message 4 to be recommended, data message to be recommended 5, number to be recommended
It is believed that breath 1, data message to be recommended 2) it is defined as recommending data information.
The structural representation one of the data server that Fig. 6 provides for the present invention, refers to Fig. 6, this device
May include that
Receiver module 601, for receiving the recommending data solicited message that TV sends, described recommending data
Solicited message is for asking the recommending data information that the television applications in described TV is corresponding；
Acquisition module 602 is for obtaining user that browse with described television applications in described TV
Corresponding target histories data message and targeted customer's feature corresponding to described TV；
Determine module 603, be used for according to described target histories data message and described targeted customer's feature,
Determine the recommending data information that described television applications is corresponding, and send described recommendation number to described TV
It is believed that breath.
Data server shown in the embodiment of the present invention can perform the technical side shown in said method embodiment
Case, it realizes principle and beneficial effect is similar to, and the most no longer repeats.
The structural representation two of the data server that Fig. 7 provides for the present invention, in embodiment illustrated in fig. 6
On the basis of, referring to Fig. 7, acquisition module 602 includes the first acquiring unit 6021 and second acquisition unit
6022, wherein,
Described first acquiring unit 6021 is used for, and obtains the current state of described television applications, described
Current state is anonymous login state or account logging status；
Described second acquisition unit 6022 is used for, and the current state at described television applications is that anonymity is stepped on
During record state, then according to mark and the mark of described television applications of described TV, obtain described mesh
Mark historical data information；
Described second acquisition unit 6022 is additionally operable to, and the current state at described television applications is account
During logging status, then obtain the account information logging in described television applications, according to the mark of described TV
Know and the mark of described television applications, obtain the first historical data information, and believe according to described account
Breath and described first historical data information determine described target histories data message.
Optionally, described second acquisition unit 6022 specifically for:
Obtain at least one belonging to account information and browse the period, described in browse the initial time of period be institute
State moment that television applications starts, described in browse the end time of period for and described initial time pair
The close moment of television applications that answer, described；
Browse the data message of period described in being positioned in the generation moment in described first historical data information to determine
For described target histories data message.
Further, described acquisition module 602 also includes that the 3rd acquiring unit 6023 and first determines unit
6024, wherein,
Described 3rd acquiring unit 6023 is used for, and obtain that described TV shows in preset period of time second is gone through
History data message；
Described first determine unit 6024 for, advise according to described second historical data information and preset matching
Then storehouse, determines that described targeted customer's feature, described preset matching rule base include that at least one user is special
Levy and matched rule that each described user characteristics is corresponding.
Optionally, described first determines that unit 6024 specifically may be used for:
In each matched rule of described matching rule base, obtain what described second historical data information met
Object matching rule；
User characteristics corresponding for described object matching rule is defined as targeted customer's feature.
Further, described determine that module 603 includes that the 4th acquiring unit 6031 and second determines unit
6032, wherein,
Described 4th acquiring unit 6031 is used for, and obtains described target histories data message and includes at least
A kind of data message type；
Described second determine unit 6032 for, determine each described data message type corresponding first wait to push away
Recommend data message；
Described 4th acquiring unit 6031 is additionally operable to, obtain that described targeted customer's feature includes at least one
Individual characteristic parameter and the second data message to be recommended corresponding to each characteristic parameter；
Described second determines that unit 6032 is additionally operable to, according to described first data message to be recommended and described
Two data messages to be recommended, determine described recommending data information.
Optionally, described second determines that unit 6032 specifically may be used for:
The displaying number of times corresponding according to each described data message type and displaying duration, determine each described data
The recommendation degree of the first data message to be recommended that information type is corresponding；
According to the weighted value of each described characteristic parameter, determine corresponding second to be recommended of each described characteristic parameter
The recommendation degree of data message；
Obtain described television applications include information show position number N, described N for more than or etc.
In the positive integer of 1；
By the highest for recommendation degree in described first data message to be recommended and described second data message to be recommended
N number of data message is defined as described recommending data information.
Data server shown in the embodiment of the present invention can perform the technical side shown in said method embodiment
Case, it realizes principle and beneficial effect is similar to, and the most no longer repeats.
One of ordinary skill in the art will appreciate that: realize all or part of step of above-mentioned each method embodiment
Suddenly can be completed by the hardware that programmed instruction is relevant.Aforesaid program can be stored in a computer can
Read in storage medium.This program upon execution, performs to include the step of above-mentioned each method embodiment；And
Aforesaid storage medium includes: ROM, RAM, magnetic disc or CD etc. are various can store program code
Medium.
Last it is noted that various embodiments above is only in order to illustrate technical scheme, rather than right
It limits；Although the present invention being described in detail with reference to foregoing embodiments, this area common
Skilled artisans appreciate that the technical scheme described in foregoing embodiments still can be modified by it,
Or the most some or all of technical characteristic is carried out equivalent；And these amendments or replacement, and
The essence not making appropriate technical solution departs from the scope of various embodiments of the present invention technical scheme.
Claims (10)
1. a data recommendation method based on television applications, it is characterised in that including:
Receiving the recommending data solicited message that TV sends, described recommending data solicited message is used for asking institute
State the recommending data information that the television applications in TV is corresponding；
Obtain the target histories data corresponding with described television applications that user browses in described TV
Information and targeted customer's feature corresponding to described TV；
According to described target histories data message and described targeted customer's feature, determine described TV applications journey
The recommending data information that ordered pair is answered, and send described recommending data information to described TV.
Method the most according to claim 1, it is characterised in that obtain user clear in described TV
The target histories data message corresponding with described television applications look at, including:
Obtain the current state of described television applications, described current state be anonymous login state or
Account logging status；
If the current state of described television applications is anonymous login state, then according to the mark of described TV
Know and the mark of described television applications, obtain described target histories data message；
If the current state of described television applications is account logging status, then obtains and log in described TV
The account information of application program, according to mark and the mark of described television applications of described TV, obtains
Take the first historical data information, and determine institute according to described account information and described first historical data information
State target histories data message.
Method the most according to claim 2, it is characterised in that according to described account information and described
First historical data information determines described target histories data message, including:
Obtain at least one belonging to account information and browse the period, described in browse the initial time of period be institute
State moment that television applications starts, described in browse the end time of period for and described initial time pair
The close moment of television applications that answer, described；
Browse the data message of period described in being positioned in the generation moment in described first historical data information to determine
For described target histories data message.
4. according to the method described in any one of claim 1-3, it is characterised in that obtain described TV pair
The targeted customer's feature answered, including:
Obtain the second historical data information that described TV is shown in preset period of time；
According to described second historical data information and preset matching rule base, determine described targeted customer's feature,
Described preset matching rule base includes that at least one user characteristics and each described user characteristics are corresponding
Matched rule.
Method the most according to claim 4, it is characterised in that according to described second historical data letter
Breath and preset matching rule base, determine described targeted customer's feature, including:
In each matched rule of described matching rule base, obtain what described second historical data information met
Object matching rule；
User characteristics corresponding for described object matching rule is defined as targeted customer's feature.
6. according to the method described in any one of claim 1-3, it is characterised in that go through according to described target
History data message and described targeted customer's feature, determine the recommending data letter that described television applications is corresponding
Breath, including:
Obtain at least one data message type that described target histories data message includes；
Determine the first data message to be recommended that each described data message type is corresponding；
Obtain at least one characteristic parameter that described targeted customer's feature includes；
Obtain the second data message to be recommended that each characteristic parameter is corresponding；
According to described first data message to be recommended and described second data message to be recommended, determine described in push away
Recommend data message.
Method the most according to claim 6, it is characterised in that according to described first data to be recommended
Information and described second data message to be recommended, determine described recommending data information, including:
The displaying number of times corresponding according to each described data message type and displaying duration, determine each described data
The recommendation degree of the first data message to be recommended that information type is corresponding；
According to the weighted value of each described characteristic parameter, determine corresponding second to be recommended of each described characteristic parameter
The recommendation degree of data message；
Obtain described television applications include information show position number N, described N for more than or etc.
In the positive integer of 1；
By the highest for recommendation degree in described first data message to be recommended and described second data message to be recommended
N number of data message is defined as described recommending data information.
8. a data server, it is characterised in that including:
Receiver module, for receiving the recommending data solicited message that TV sends, described recommending data is asked
Information is for asking the recommending data information that the television applications in described TV is corresponding；
Acquisition module is corresponding with described television applications for obtain that user browses in described TV
Target histories data message and targeted customer's feature corresponding to described TV；
Determine module, for according to described target histories data message and described targeted customer's feature, determine
The recommending data information that described television applications is corresponding, and send described recommending data letter to described TV
Breath.
Data server the most according to claim 8, it is characterised in that described acquisition module includes
First acquiring unit and second acquisition unit, wherein,
Described first acquiring unit is used for, and obtains the current state of described television applications, described currently
State is anonymous login state or account logging status；
Described second acquisition unit is used for, and the current state at described television applications is anonymous login shape
During state, then according to mark and the mark of described television applications of described TV, obtain described target and go through
History data message；
Described second acquisition unit is additionally operable to, and the current state at described television applications is that account logs in
During state, then obtain the account information logging in described television applications, according to the mark of described TV and
The mark of described television applications, obtains the first historical data information, and according to described account information and
Described first historical data information determines described target histories data message.
Data server the most according to claim 9, it is characterised in that described second obtains list
Unit specifically for:
Obtain at least one belonging to account information and browse the period, described in browse the initial time of period be institute
State moment that television applications starts, described in browse the end time of period for and described initial time pair
The close moment of television applications that answer, described；
Browse the data message of period described in being positioned in the generation moment in described first historical data information to determine
For described target histories data message.
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