CN105898409A - Big data based cross-platform television program evaluation system - Google Patents
Big data based cross-platform television program evaluation system Download PDFInfo
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- CN105898409A CN105898409A CN201410554206.9A CN201410554206A CN105898409A CN 105898409 A CN105898409 A CN 105898409A CN 201410554206 A CN201410554206 A CN 201410554206A CN 105898409 A CN105898409 A CN 105898409A
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Abstract
The invention provides a big-data based cross-platform television platform evaluation program and a construction method in order to solve a problem that existing television program evaluation is non-systematic, incomplete and the like. The method comprises the step of constructing a service object, an evaluation platform, evaluation content, an evaluation method and evaluation dimensions. Construction for the evaluation content comprises the steps of constructing a user layer, a service layer, a technology layer and a data layer; constructing a first main body comprising a service layer management system which carries out management on the service layer; constructing a second main body comprising a management system which carries out management on the technology layer and the data layer and a data processing system; and mutually connecting the two main bodies. The big data based cross-platform television program evaluation system can provide multi-method, multi-dimensional and multi-content comprehensive, objective and scientific evaluation for television programs.
Description
Technical field
The present invention relates to a kind of cross-platform TV programme based on big data and evaluate system and building method thereof.
Background technology
Along with extensively using and the fast development of transmission on Internet of data technique, the boundary the most no longer river rising in Ningxia and flowing into central Shaanxi between different media
Weihe is clearly demarcated, presents one " the big fusion of medium " trend.And owing to traditional radio and television are that individual event covers, as TV
The major criterion audience ratings of program evaluation, can only use sample mode to carry out simple user investigation.Along with audient's network
Viewing behavior is increasing, and the defect in its investigation method the most slowly presents in new media environment, and this is just to TV Festival
Mesh evaluation system proposes new requirement.
The Chinese Central Television (CCTV) put into effect " Chinese Central Television's program overall evaluation system scheme " in 2002, and this system is with " three
Index, a ruler " it is characterized, it is commonly called as " last-one-out system ".Within 2011, CCTV puts into effect new program appraisement system standard,
New system is divided into four big classes: directed force, power of influence, transmissibility and professional, wherein score value the highest for transmissibility, account for
50%, next to that power of influence is 25%, directed force is 20%, professional is 5%.Local broadcasting stations' evaluation criterion differs, the most greatly
Most local broadcasting stations are also provided without the Chinese Central Television (CCTV) like that relatively recapitulative objective indicator and the sorting technique of subjective index, but
Directly list rating index, expert's assessment, leader appraise through discussion, the four indices such as cost calculation；Some is specially provided with full
The indexs such as meaning degree, spectators appraise through discussion, some does not then pay close attention to spectators' suggestion；Some television station is provided with content evaluation index；Also have
Some television station's evaluation systems are fairly simple, are only made up of two or three index.
Britain is to start the country with Qualitative research method research program quality at first.Within 2004, BBC is proposed with " public valency
Value " it is the appraisement system of target, " public value " is decomposed into element of value, broadcasting and TV mission, three parts of measurement approach,
Wherein the most daily " the persistence PAS-Performance Appraisal " carried out of the measurement approach of public value, is broadly divided into four parts, the most tactile
Reach rate, quality, power of influence, investment value.From the beginning of the sixties in 20th century middle and late stage, the Communication Research office of the U.S.
Also begin to promote a series of program qualitative investigation plan.The CTV appraisement system of the U.S. comprises two large divisions: broadcast front evaluation
With broadcast post-evaluation.Predictability broadcast front evaluation, be devoted to provide reference, respectively from visitor for program price, transaction and layout etc.
See data and two aspects of subjective analysis are carried out；Broadcasting post-evaluation is then with audience ratings index as core, including audience ratings, city
The rating analyses such as market share, spectators' composition, the most also can carry out program satisfaction investigation.
It is big data technique that cross-platform TV programme based on big data evaluate the theoretical basis of system.In general sense, several
With tradition IT technology and software and hardware instrument, it cannot be carried out perception, obtains, manages, locates within the tolerable time according to referring to
Reason and the data acquisition system of service.The feature of big data can be summarized with four V, i.e. Volume (in a large number), Velocity are (high
Speed), Variety (various), Value (Huge value).The scale of data acquisition system has currently reached PB level, even starts with EB
Count with ZB.IDC research report is pointed out, within following 10 years, the big data in the whole world will increase by 50 times, the clothes of management data warehouse
Business device quantity will increase by 10 times.Big data generally with the form of data stream dynamically, quickly produce, have the strongest ageing.
The kind of big data includes structural data, semi-structured data and unstructured data, and wherein unstructured data just presents
Go out the trend increased substantially.The value that big data are contained behind is huge, but based on Traditional Thinking and technology, big data
Value utilize density relatively low.Cross-platform TV programme based on big data evaluation, based on big data technique, merges many matchmakers
Body resource, builds multi-platform program evaluation model, TV programme is carried out comprehensive, scientifical evaluation.
Summary of the invention
The present invention solves that the problems referred to above of the prior art point is made, its object is to provide a kind of and based on big data melt
Close multimedia TV programme evaluation methodology, can select flexibly to evaluate according to different playing platforms or different program categories
Scheme, reaches the purpose of scientific evaluation TV programme.
In the present invention, the building method of a kind of cross-platform TV programme based on big data evaluation system can include walking as follows
Rapid: structure service object；Structure evaluation platform；Structure evaluation content, including: structuring user's layer, operation layer, technology layer
And data Layer；Constructing the first main body, described first main body includes business layer managing system, described business layer managing system pair
Described operation layer is managed；Constructing the second main body, described second main body includes technology layer managing system and data layer-managements system
System, described technology layer and data Layer are managed by described technology layer managing system and data layer managing system respectively, by described
Technology layer managing system and described data Layer system are attached by described technology layer, and by described technology layer managing system
It is attached with described business layer managing system.
Accompanying drawing explanation
According to the following detailed description carried out referring to the drawings, the above and other objects, features and advantages of the present invention will become more
Add apparent.In the accompanying drawings:
Fig. 1 depicts based on big data the cross-platform TV programme according to the present invention and evaluates the structure flow chart of system；
Fig. 2 depicts based on big data the cross-platform TV programme according to the present invention and evaluates the structured flowchart of system.
Detailed description of the invention
With specific embodiment, the present invention is done further detailed description below in conjunction with the accompanying drawings, in order to be better understood from the present invention
Technical scheme.
Fig. 1 depicts based on big data the cross-platform TV programme according to the present invention and evaluates the structure flow chart of system.
Cross-platform TV programme based on big data evaluate system constitution step can include construct service object step S1,
Step S2 of structure evaluation platform, step S3 of structure evaluation content, step S4 of structure evaluation methodology and structure are evaluated
Step S5 of dimension.Wherein, the execution of step S1-S4 does not has certain precedence.
Step S3 of structure evaluation content may include that structure operation layer, technology layer and step S31 of data Layer；Structure
Step S32 of the first main body, the first main body includes business layer managing system, and described business layer managing system is respectively to described business
Layer is managed；Constructing step S33 of the second main body, the second main body includes technology layer managing system and data layer managing system,
Described technology layer and data Layer are managed by described technology layer managing system and data layer managing system respectively, by described technology
Layer managing system and described data Layer system are attached by described technology layer, and by described technology layer managing system and institute
The business layer managing system of stating is attached.Further, step S31 constructs operation layer, technology layer and data Layer step with
Each step in step S32-S33 does not has certain precedence.Additionally, the step in S32-S33 does not has certain elder generation yet
Rear order.
Fig. 2 depicts cross-platform TV programme based on big data and evaluates the structured flowchart of system.The present invention based on big data
Cross-platform TV programme evaluate system can include service object 210, evaluation platform 220, evaluation content 230, evaluation side
Method 240 and evaluative dimension 250.Evaluation content may include that operation layer 410, technology layer 2333 and data Layer 308；The
One main body, the first main body includes business layer managing system 2316, and operation layer manages 2316 systems and is managed operation layer 410；
Second main body, the second main body includes technology layer managing system 2332 and data layer managing system 2310, technology layer managing system
2332 and data layer managing system 2310 respectively technology layer 2333 and data Layer 308 are managed, by technology layer-management system
System 2332 and data handling system 2331 are attached by technology layer 2333, and by technology layer managing system 2332 with
Business layer managing system 2316 is attached.
Preferably, service object 210 includes functional government departments 211, program making business 212, program integrator/publisher
213, program emission business 214, advertiser 215 and spectators 216.
Preferably, evaluation platform 220 include radio and television 221, the Internet 222, microblogging 223, mobile terminal 224 and
The New Medias such as IPTV225.
Preferably, data Layer includes that 308 include broadcast television data storehouse 2315, internet database 2314, microblog data storehouse
2313, forum data storehouse 2312 and IPTV data base 2311.
Although each embodiment described according to the present invention above with reference to figure is described, but those skilled in the art should
Work as understanding, each embodiment that the invention described above is proposed, it is also possible to make each on the basis of without departing from present invention
Plant and improve.Therefore, protection scope of the present invention should be determined by the content of appending claims.
Claims (10)
1. cross-platform TV programme based on big data evaluate a building method for system, comprise the steps:
Structure service object；
Structure evaluation platform；
Structure evaluation content, including；
Structure operation layer, technology layer and data Layer；
Constructing the first main body, described first main body includes that described operation layer is managed by business layer managing system, described business layer managing system；
Construct the second main body, described second main body includes technology layer managing system and data layer managing system, described technology layer and data Layer are managed by described technology layer managing system and data layer managing system respectively, described technology layer managing system and described data Layer system are attached by described technology layer, and described technology layer managing system is attached with described business layer managing system；
Structure evaluation methodology；
Structure evaluative dimension.
Building method the most according to claim 1, wherein, structure service object include being analyzed the links in traditional broadcast television industrial chain, determines final service object；
Wherein, service object includes functional government departments, program making business, program integrator/publisher, program emission business, advertiser and spectators.
Building method the most according to claim 1, wherein, structure evaluation platform includes being analyzed the playing platform of TV programme, determines the evaluation platform that program is final.
Wherein, evaluation platform includes the New Medias such as radio and television, the Internet, microblogging, mobile terminal and IPTV.
Building method the most according to claim 1, wherein, structure operation layer includes:
Structure program index inquiry, program classification inquiry and appraisement system inquiry,
Wherein, service object and described operation layer interact and include the inquiry of described program index, the inquiry of described program classification and one or more the interacting of described appraisement system inquiry.
Building method the most according to claim 1, wherein, constructing technology layer includes:
Program classification step, including collecting programme information, is identified program, classifies and states；
Platform selecting step, including according to programme information, selects playing platform；
Index Design step, including according to program category recognition result, designs three grades of evaluation indexes from many levels；
Characteristic metrics evaluation step, including the specific demand according to special service object, sets up Characteristic Evaluation index；
Wherein, structure three grades of evaluation indexes of stage construction include society's aspect, economic aspect and cultural layer.
Building method the most according to claim 1, wherein, structure data Layer includes:
Structure broadcast television data storehouse, internet database, microblog data storehouse, forum data storehouse, IPTV data base and other new medias data base, described broadcast television data storehouse includes basic viewing-data and cost data, described internet database includes the related data such as page browsing amount, the webpage time of staying, described new media data base includes program viewership data on IPTV, the new media such as handheld terminal.
Building method the most according to claim 1, wherein, constructs the first main body and includes:
Construct described business layer managing system.
Building method the most according to claim 1, wherein, constructs the second main body and includes:
Construct described technology layer managing system and described data layer managing system respectively.
Building method the most according to claim 1, wherein, structure evaluation methodology includes:
Program category judges step；
Program evaluation index selecting step；
Program evaluation methodology determines step；
Wherein, program evaluation methodology includes master/objective evaluation and qualitative/quantitative assessment method.
Building method the most according to claim 1, wherein, structure evaluative dimension includes:
Select evaluation time step, be evaluated including in determining before program is broadcast, broadcasting or after broadcasting；
Select evaluation space step, be evaluated including selecting somewhere viewership.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201410554206.9A CN105898409A (en) | 2014-10-16 | 2014-10-16 | Big data based cross-platform television program evaluation system |
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| Application Number | Priority Date | Filing Date | Title |
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| CN201410554206.9A CN105898409A (en) | 2014-10-16 | 2014-10-16 | Big data based cross-platform television program evaluation system |
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Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN108805592A (en) * | 2017-04-26 | 2018-11-13 | 星联互动文化传播（天津）有限公司 | Closed loop variety think tank's points-scoring system and method |
| CN110636344A (en) * | 2018-06-22 | 2019-12-31 | 上海淘播播电子商务有限公司 | Program evaluation method based on new media multi-source cross-screen data analysis |
| CN113158066A (en) * | 2021-05-11 | 2021-07-23 | 两比特(北京)科技有限公司 | Cloud data movie and television play effect analysis system |
-
2014
- 2014-10-16 CN CN201410554206.9A patent/CN105898409A/en active Pending
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN108805592A (en) * | 2017-04-26 | 2018-11-13 | 星联互动文化传播（天津）有限公司 | Closed loop variety think tank's points-scoring system and method |
| CN110636344A (en) * | 2018-06-22 | 2019-12-31 | 上海淘播播电子商务有限公司 | Program evaluation method based on new media multi-source cross-screen data analysis |
| CN113158066A (en) * | 2021-05-11 | 2021-07-23 | 两比特(北京)科技有限公司 | Cloud data movie and television play effect analysis system |
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Application publication date: 20160824 |
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