CN105893569A - News weight calculation method and apparatus - Google Patents
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- CN105893569A CN105893569A CN201610202479.6A CN201610202479A CN105893569A CN 105893569 A CN105893569 A CN 105893569A CN 201610202479 A CN201610202479 A CN 201610202479A CN 105893569 A CN105893569 A CN 105893569A
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- G06F16/90—Details of database functions independent of the retrieved data types
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Abstract
The invention provides a news weight calculation method and apparatus. The method comprises: according to a clicking process that a user clicks on news, acquiring a plurality of pieces of news clicked on by the user in the clicking process, and calculating clicking links for associating the plurality of pieces of news in pairs; for target news in the plurality of pieces of news, according to an association relationship in the clicking links, searching one or a plurality of pieces of other news from the plurality of pieces of news, which are clicked on by the user in the process after clicking the target news; according to the one or plurality of pieces of other news, calculating a weight of the target news, wherein the weight of the target news is used for indicating a degree of recommending the target news to the user. According to the news weight calculation method and apparatus provided by the invention, based on the clicking process of the user, the clicking links of the user are analyzed so as to analyze out that which news guides the user to continuously click for more times, a higher weight value is set for the category of news, the category of news is guaranteed to be preferably pushed to the user, and the user can continuously click on other news linked on a news page, thereby increasing the page view of the news.
Description
Technical field
The present invention relates to Internet technical field, in particular to a kind of news weighing computation method and
Device.
Background technology
Internet user every day all can on mobile phone, PC receive substantial amounts of propelling movement news, for
Family browses media event.And browse other news to encourage user to continue, in this propelling movement news pages
In give also the link of other news.
But, user usually after having browsed propelling movement news, find to link other news dare not interest,
So not clicking on the link of other news, this can cause the pageview of news to reduce.Therefore, how to rouse
Encourage user and continue to click on the link of other news, increase the pageview of news, just become needs and solve
Problem.
Summary of the invention
In view of the above problems, it is proposed that the present invention is to provide one to overcome the problems referred to above or at least partly
Ground solves news weighing computation method and the device of the problems referred to above.
According to one aspect of the present invention, it is provided that a kind of news weighing computation method, comprising: according to
User clicks on the click process of news, obtains multiple news that described user clicks on during described click,
And calculate the click link for the plurality of news being associated two-by-two；For in the plurality of news
Targeted news, by the incidence relation in described click link, searches described user from the plurality of news
Other the one or more news clicked on during after clicking on described targeted news；According to described its
His one or more news, calculate the weight of described targeted news, and the weight of described targeted news is used for referring to
Show the degree that described targeted news is recommended described user.
Alternatively, aforesaid method, according to other one or more news described, calculate described target new
The weight heard, specifically includes: according to the quantity of other one or more news described, calculate described target
The weight of news.
Alternatively, aforesaid method, according to other one or more news described, calculate described target new
The weight heard, specifically includes: the number of times clicked on by described user according to other one or more news described,
Calculate the weight of described targeted news.
Alternatively, aforesaid method, click on the click process of news according to user, obtain described user
The multiple news clicked on during described click, and calculate for the plurality of news is associated two-by-two
Click link before, also include: the plurality of news is classified, and from the plurality of news
Filter out the news in one or more classification of minimum number.
Alternatively, aforesaid method, for the targeted news in the plurality of news, by described click
Incidence relation in link, search from the plurality of news described user click on described targeted news it
Before other the one or more news clicked on during Hou, also include: calculate and there is incidence relation
The similarity of two news, and eliminate described from described click link when similarity is less than predetermined threshold value
Incidence relation.
According to another aspect of the present invention, present invention also offers a kind of news weight calculation device, its bag
Include: click on link calculation module, for clicking on the click process of news according to user, obtain described user
The multiple news clicked on during described click, and calculate for the plurality of news is associated two-by-two
Click link；News searches module, for for the targeted news in the plurality of news, by described
Click on the incidence relation in link, from the plurality of news, search described user new in the described target of click
Other the one or more news clicked on during after news；Weight computation module, for according to described
Other one or more news, calculate the weight of described targeted news, and the weight of described targeted news is used for
Described targeted news is recommended the degree of described user by instruction.
Alternatively, aforesaid device, described weight computation module is according to other one or more news described
Quantity, calculate the weight of described targeted news.
Alternatively, aforesaid device, described weight computation module is according to other one or more news described
The number of times clicked on by described user, calculates the weight of described targeted news.
Alternatively, aforesaid device, also include: filtering module, for the plurality of news being carried out point
Class, and from the plurality of news, filter out the news in one or more classification of minimum number.
Alternatively, aforesaid device, also include: cancellation module, for calculating, there is the two of incidence relation
The similarity of individual news, and from described click link, eliminate described pass when similarity is less than predetermined threshold value
Connection relation.
According to above technical scheme, it is known that the news weighing computation method of the present invention and device at least have with
Lower advantage:
According to technical scheme, click process based on user, analyze the click link of user,
The number of times which news guides user to continue to click on can be analyzed more；Click on to encourage user to continue
News, can be that such news arranges higher weighted value, to ensure that such news is preferentially pushed to user,
Make user after having browsed this news, can continue to click on other news of link in this news pages,
Thus increase the pageview of news.
Described above is only the general introduction of technical solution of the present invention, in order to better understand the skill of the present invention
Art means, and can being practiced according to the content of description, and in order to allow, the present invention's is above and other
Objects, features and advantages can become apparent, below especially exemplified by the detailed description of the invention of the present invention.
Accompanying drawing explanation
By reading the detailed description of hereafter preferred implementation, various other advantage and benefit for this
Field those of ordinary skill will be clear from understanding.Accompanying drawing is only used for illustrating the purpose of preferred implementation,
And it is not considered as limitation of the present invention.And in whole accompanying drawing, be denoted by the same reference numerals
Identical parts.In the accompanying drawings:
Fig. 1 shows the flow chart of news weighing computation method according to an embodiment of the invention；
Fig. 2 shows the schematic diagram of news weighing computation method according to an embodiment of the invention；
Fig. 3 shows the schematic diagram of news weighing computation method according to an embodiment of the invention；
Fig. 4 shows the flow chart of news weighing computation method according to an embodiment of the invention；
Fig. 5 shows the block diagram of news weight calculation device according to an embodiment of the invention；
Fig. 6 shows the block diagram of news weight calculation device according to an embodiment of the invention.
Detailed description of the invention
It is more fully described the exemplary embodiment of the disclosure below with reference to accompanying drawings.Although accompanying drawing shows
The exemplary embodiment of the disclosure, it being understood, however, that may be realized in various forms the disclosure and not
Should be limited by embodiments set forth here.On the contrary, it is provided that these embodiments are able to more thoroughly
Understand the disclosure, and complete for the scope of the present disclosure can be conveyed to those skilled in the art.
As it is shown in figure 1, one embodiment of the present of invention provides a kind of news weighing computation method, its
Including:
Step 110, clicks on the click process of news according to user, obtains what user clicked on during clicking on
Multiple news, and calculate the click link for multiple news being associated two-by-two.In the present embodiment,
In a news pages, being typically provided with the link of other news, user can click on this chain and tap into
Enter the page of other news, then the news of current page is with the news of user clicks on links and associates two-by-two.
It is analyzed by the process that user is clicked on news, one can be formed and click on link, specifically, be somebody's turn to do
Click link can be designed as: multiple nodes, and each node represents a news；There are front-end and back-end
Link relation, the front-end and back-end of each link relation are all connected with a node, represent that user is in front end
The news links that backend nodes is corresponding is clicked in the news pages that node is corresponding, such as, as in figure 2 it is shown,
One content clicked in link comprises following:
News 1: " 4 skies that plant vegetables are born with poisonous, must not eat " > news 2: " the bottle that you drink water
The poisonous fearful secret of plastic bottle "
News 1: " 4 plant vegetables sky be born with poisonous must not eat " > news 2: " the bottle that you drink water
The poisonous fearful secret of plastic bottle "
News 1: " 4 plant vegetables sky be born with poisonous must not eat " > news 3: " doctor sincerelys advise: 9
Kind snacks are poisonous must not eat again "
News 3: " doctor sincerelys advise: 9 kinds of snacks are poisonous must not be eaten again " > news 4: " it is
The kidney invigorating secret formula that doctor praises the most repeatedly "
News 4: " it is the kidney invigorating secret formula that doctor praises the most repeatedly " > news 5 ": doctor will not
16 that tell you healthy secret "
News 5: " doctor will not tell that your 16 are healthy secret " > news 6: " carry out 9
Daily minor matter allows doctor away from me "
Wherein, news 1-5 is to click on each node in link, and arrow represents the link relation clicked in link,
Wherein tip is rear end.
Step 120, for the targeted news in multiple news, by the incidence relation clicked in link, from many
Other the one or more news clicked on during lookup user is after clicking on targeted news in individual news.
According to above example, user clicks news 2 for twice, the news 4,5,6 from news 3 adopting consecutive click chemical reaction.
Step 130, according to other one or more news, calculates the weight of targeted news, the power of targeted news
It is reused in instruction and targeted news is recommended the degree of user.Easy to understand, continuous for News want
Guide user to new focus, be i.e. directed in another news by a news, guarantee news
Clicking rate, therefore during related news are recommended, as far as possible those can be brought guiding of topic
User continues to click on the news of other news and recommends user.In the present embodiment, for the calculating of weight
Mode does not limits, such as, based on aforementioned exemplary, it appeared that click twice from news 1 user
News 2, but user does not continues to click on from news 2, and this topic of news 2 is terminated soon,
Although visible news 2 number of clicks is relatively more but amplification topic is fewer, and weight is relatively low；Contrary news 3
Guiding user's adopting consecutive click chemical reaction news 4,5,6, number of clicks is less but can preferably amplify topic, is individual
Well topic guide, so news 3 is more excellent recommended, can be that it arranges higher power
Weight values, to ensure that it is more preferably pushed to user.
Calculate the mode of the weight of targeted news, include but not limited to following:
1) according to the quantity of other one or more news, the weight of targeted news is calculated.Concrete such as Fig. 3
Shown in, for each news, start the quantity of continuous news along click link statistics from this news, make
For weighted value, wherein the weighted value of news 2 is 1, or 1 × 2 (2 represent that it is clicked twice), table
Showing and do not click on other news in addition to itself is clicked, the weight of news 3 is 4, represents except quilt own
Click on outer news 4-6 the most clicked.In this way, after the news that weighted value is higher is pushed to user,
User can be guided to click on more news.
2) number of times clicked on by user according to other one or more news, calculates the weight of targeted news.
Such as, on the basis of Fig. 3 example, it is considered to the clicked number of times of news, such as, news 2 is clicked
Twice, then user has 2 chances to click on other news from news 2, now can be shown in Fig. 3
On the basis of the weighted value of news 2, suitably it increases weighted value.
As shown in Figure 4, one embodiment of the present of invention provides a kind of news weighing computation method, its
Including:
Multiple news are classified by step 410, and filter out one of minimum number from multiple news
Or the news in multiple classification.In the present embodiment, the interest of user often focuses on the new of a certain type
Wen Shang, the adopting consecutive click chemical reaction process of user more mostly occurs in similar news, therefore when a certain type news number
When measuring more, user's process of adopting consecutive click chemical reaction in the type news is longer, can analyze to calculate to it
News weighted value；When certain class news is less, seldom there is the process of adopting consecutive click chemical reaction, can ignore, with joint
Save the resource of calculation consumption.
Step 420, clicks on the click process of news according to user, obtains what user clicked on during clicking on
Multiple news, and calculate the click link for multiple news being associated two-by-two.
Step 430, calculates the similarity of two news with incidence relation, and in similarity less than presetting
From clicking on elimination incidence relation link during threshold value.In the present embodiment, user continues a little in news pages
Hitting other news links, it is common that for decorrelation or the psychology of similar media event, therefore user is even
There is between the continuous news clicked on higher similarity, and relatively low two of user's adopting consecutive click chemical reaction similarity are new
Hear, it is common that cas fortuit, cas fortuit, without reference to value, can eliminate this incidence relation.
Step 440, for the targeted news in multiple news, by the incidence relation clicked in link, from many
Other the one or more news clicked on during lookup user is after clicking on targeted news in individual news.
Step 450, according to other one or more news, calculates the weight of targeted news, the power of targeted news
It is reused in instruction and targeted news is recommended the degree of user.
As it is shown in figure 5, one embodiment of the present of invention provides a kind of news weight calculation device, its
Including:
Click on link calculation module 510, click on the click process of news according to user, obtain user and clicking on
During multiple news of clicking on, and calculate for click link that multiple news are associated two-by-two.?
In the present embodiment, in a news pages, being typically provided with the link of other news, user is permissible
Click on this page being linked into other news, the then news of current page and the news of user clicks on links
It is and associates two-by-two.It is analyzed by the process that user is clicked on news, a click chain can be formed
Road, specifically, this click link can be designed as: multiple nodes, and each node represents a news；
Having the link relation of front-end and back-end, the front-end and back-end of each link relation are all connected with a node,
Represent that user clicks the news links that backend nodes is corresponding, example in the news pages that front end node is corresponding
As, as in figure 2 it is shown, a content clicked in link comprises following:
News 1: " 4 skies that plant vegetables are born with poisonous, must not eat " > news 2: " the bottle that you drink water
The poisonous fearful secret of plastic bottle "
News 1: " 4 plant vegetables sky be born with poisonous must not eat " > news 2: " the bottle that you drink water
The poisonous fearful secret of plastic bottle "
News 1: " 4 plant vegetables sky be born with poisonous must not eat " > news 3: " doctor sincerelys advise: 9
Kind snacks are poisonous must not eat again "
News 3: " doctor sincerelys advise: 9 kinds of snacks are poisonous must not be eaten again " > news 4: " it is
The kidney invigorating secret formula that doctor praises the most repeatedly "
News 4: " it is the kidney invigorating secret formula that doctor praises the most repeatedly " > news 5 ": doctor will not
16 that tell you healthy secret "
News 5: " doctor will not tell that your 16 are healthy secret " > news 6: " carry out 9
Daily minor matter allows doctor away from me "
Wherein, news 1-5 is to click on each node in link, and arrow represents the link relation clicked in link,
Wherein tip is rear end.
News searches module 520, for the targeted news in multiple news, closes by the association clicked in link
System, search from multiple news that user clicks on during clicking on after targeted news other or
Multiple news.According to above example, user clicks news 2 for twice, the news from news 3 adopting consecutive click chemical reaction
4、5、6。
Weight computation module 530, according to other one or more news, calculates the weight of targeted news, target
Targeted news is recommended the degree of user by the weight of news for instruction.Easy to understand, news is needed
Constantly to guide user to arrive new focus, be i.e. directed in another news by a news, ability
Ensure the clicking rate of news, therefore during related news are recommended, those can be brought topic as far as possible
The news that user can be guided to continue to click on other news recommend user.In the present embodiment, for power
The calculation of weight does not limits, such as, based on aforementioned exemplary, it appeared that from news 1 user's point
Having hit twice news 2, but user does not continues to click on from news 2, this topic of news 2 is soon
Being terminated, it is seen that although news 2 number of clicks is relatively more but amplification topic is fewer, weight is relatively low；
Contrary news 3 guides user's adopting consecutive click chemical reaction news 4,5,6, and number of clicks is less but can preferably amplify
Topic, is a good topic guide, so news 3 is more excellent recommended, can be that it sets
Put higher weighted value, to ensure that it is more preferably pushed to user.
Calculate the mode of the weight of targeted news, include but not limited to following:
1) according to the quantity of other one or more news, the weight of targeted news is calculated.Concrete such as Fig. 3
Shown in, for each news, start the quantity of continuous news along click link statistics from this news, make
For weighted value, wherein the weighted value of news 2 is 1, or 1 × 2 (2 represent that it is clicked twice), table
Showing and do not click on other news in addition to itself is clicked, the weight of news 3 is 4, represents except quilt own
Click on outer news 4-6 the most clicked.In this way, after the news that weighted value is higher is pushed to user,
User can be guided to click on more news.
2) number of times clicked on by user according to other one or more news, calculates the weight of targeted news.
Such as, on the basis of Fig. 3 example, it is considered to the clicked number of times of news, such as, news 2 is clicked
Twice, then user has 2 chances to click on other news from news 2, now can be shown in Fig. 3
On the basis of the weighted value of news 2, suitably it increases weighted value.
As shown in Figure 6, one embodiment of the present of invention provides a kind of news weight calculation device, its
Including:
Multiple news are classified by filtering module 610, and filter out minimum number from multiple news
News in one or more classification.In the present embodiment, the interest of user often focuses on a certain type
News on, the adopting consecutive click chemical reaction process of user more mostly occurs in similar news, therefore new when a certain type
Hear quantity more time, user's process of adopting consecutive click chemical reaction in the type news is longer, can to its analyze with
Calculate news weighted value；When certain class news is less, seldom there is the process of adopting consecutive click chemical reaction, can ignore,
To save the resource of calculation consumption.
Click on link calculation module 620, click on the click process of news according to user, obtain user and clicking on
During multiple news of clicking on, and calculate for click link that multiple news are associated two-by-two.
Incidence relation cancellation module 630, calculates the similarity of two news with incidence relation, and in phase
From click link, incidence relation is eliminated less than when predetermined threshold value like degree.In the present embodiment, user is newly
Hear the page to continue to click on other news links, it is common that for decorrelation or the psychology of similar media event,
Therefore there is between the news of user's adopting consecutive click chemical reaction higher similarity, and user's adopting consecutive click chemical reaction similarity is relatively
Two low news, it is common that cas fortuit, cas fortuit, without reference to value, can eliminate this association
Relation.
News searches module 640, for the targeted news in multiple news, closes by the association clicked in link
System, search from multiple news that user clicks on during clicking on after targeted news other or
Multiple news.
Weight computation module 650, according to other one or more news, calculates the weight of targeted news, target
Targeted news is recommended the degree of user by the weight of news for instruction.
Algorithm and display be not solid with any certain computer, virtual system or miscellaneous equipment provided herein
Have relevant.Various general-purpose systems can also be used together with based on teaching in this.As described above,
Construct the structure required by this kind of system to be apparent from.Additionally, the present invention is also not for any specific
Programming language.It is understood that, it is possible to use various programming languages realize the content of invention described herein,
And the description done language-specific above is the preferred forms in order to disclose the present invention.
In description mentioned herein, illustrate a large amount of detail.It is to be appreciated, however, that this
Bright embodiment can be put into practice in the case of not having these details.In some instances, the most in detail
Known method, structure and technology are carefully shown, in order to do not obscure the understanding of this description.
Similarly, it will be appreciated that in order to simplify the disclosure help to understand in each inventive aspect one or
Multiple, above in the description of the exemplary embodiment of the present invention, each feature of the present invention sometimes by
It is grouped into together in single embodiment, figure or descriptions thereof.But, should be by the disclosure
Method is construed to reflect an intention that i.e. the present invention for required protection requires that ratio is in each claim
The more feature of feature being expressly recited.More precisely, as the following claims reflect
Like that, inventive aspect is all features less than single embodiment disclosed above.Therefore, it then follows tool
Claims of body embodiment are thus expressly incorporated in this detailed description of the invention, and the most each right is wanted
Ask itself all as the independent embodiment of the present invention.
Those skilled in the art are appreciated that and can carry out the module in the equipment in embodiment certainly
Change adaptively and they are arranged in one or more equipment different from this embodiment.Permissible
Module in embodiment or unit or assembly are combined into a module or unit or assembly, and in addition may be used
To put them into multiple submodule or subelement or sub-component.Except such feature and/or process or
Outside at least some in unit excludes each other, can use any combination that (this specification is included companion
With claim, summary and accompanying drawing) disclosed in all features and so disclosed any method or
All processes of person's equipment or unit are combined.Unless expressly stated otherwise, this specification (includes companion
With claim, summary and accompanying drawing) disclosed in each feature can by provide identical, equivalent or phase
Replace like the alternative features of purpose.
Although additionally, it will be appreciated by those of skill in the art that embodiments more described herein include other
Some feature included in embodiment rather than further feature, but the combination of the feature of different embodiment
Mean to be within the scope of the present invention and formed different embodiments.Such as, in following right
In claim, one of arbitrarily can mode using in any combination of embodiment required for protection.
The all parts embodiment of the present invention can realize with hardware, or with at one or more processor
The software module of upper operation realizes, or realizes with combinations thereof.Those skilled in the art should manage
Solve, microprocessor or digital signal processor (DSP) can be used in practice to realize according to this
The some or all functions of the some or all parts in the news weight calculation device of bright embodiment.
The present invention be also implemented as part or all the equipment for performing method as described herein or
Person's device program (such as, computer program and computer program).Such realize the present invention's
Program can store on a computer-readable medium, or can be to have the form of one or more signal.
Such signal can be downloaded from internet website and obtain, or provides on carrier signal, or with
Any other form provides.
The present invention will be described rather than limits the invention to it should be noted above-described embodiment, and
And those skilled in the art can design replacement enforcement without departing from the scope of the appended claims
Example.In the claims, any reference marks that should not will be located between bracket is configured to claim
Restriction.Word " comprises " and does not excludes the presence of the element or step not arranged in the claims.It is positioned at unit
Word "a" or "an" before part does not excludes the presence of multiple such element.The present invention can borrow
Help include the hardware of some different elements and realize by means of properly programmed computer.At row
If having lifted in the unit claim of equipment for drying, several in these devices can be by same firmly
Part item specifically embodies.Word first, second and third use do not indicate that any order.Can
It is title by these word explanations.
Claims (10)
1. a news weighing computation method, comprising:
Click on the click process of news according to user, obtain what described user clicked on during described click
Multiple news, and calculate the click link for the plurality of news being associated two-by-two；
For the targeted news in the plurality of news, by the incidence relation in described click link, from institute
State multiple news searches described user clicks on during clicking on after described targeted news other one
Individual or multiple news；
According to other one or more news described, calculating the weight of described targeted news, described target is new
Described targeted news is recommended the degree of described user by the weight heard for instruction.
Method the most according to claim 1, wherein, according to other one or more news described,
Calculate the weight of described targeted news, specifically include:
According to the quantity of other one or more news described, calculate the weight of described targeted news.
Method the most according to claim 1, wherein, according to other one or more news described,
Calculate the weight of described targeted news, specifically include:
The number of times clicked on by described user according to other one or more news described, calculates described target new
The weight heard.
Method the most according to claim 1, wherein, is clicking on the click process of news according to user,
Obtain multiple news that described user clicks on during described click, and calculate for by the plurality of
Before the click link that news associates two-by-two, also include:
The plurality of news is classified, and from the plurality of news, filters out one of minimum number
Or the news in multiple classification.
Method the most according to claim 1, wherein, new for the target in the plurality of news
Hear, by the incidence relation in described click link, from the plurality of news, search described user clicking on
Before other the one or more news clicked on during after described targeted news, also include:
Calculate the similarity of two news with incidence relation, and when similarity is less than predetermined threshold value from
Described click link eliminates described incidence relation.
6. a news weight calculation device, comprising:
Click on link calculation module, for clicking on the click process of news according to user, obtain described user
The multiple news clicked on during described click, and calculate for the plurality of news is associated two-by-two
Click link；
News searches module, for for the targeted news in the plurality of news, by described click link
In incidence relation, from the plurality of news, search described user clicking on after described targeted news
During click on other one or more news；
Weight computation module, for according to other one or more news described, calculates described targeted news
Weight, described targeted news is recommended the journey of described user for instruction by the weight of described targeted news
Degree.
Device the most according to claim 6, wherein,
Described weight computation module, according to the quantity of other one or more news described, calculates described target
The weight of news.
Device the most according to claim 6, wherein,
The number of times that described weight computation module is clicked on by described user according to other one or more news described,
Calculate the weight of described targeted news.
Device the most according to claim 6, wherein, also includes:
Filtering module, for classifying the plurality of news, and filters out from the plurality of news
News in one or more classification of minimum number.
Device the most according to claim 6, wherein, also includes:
Cancellation module is for calculating the similarity of two news with incidence relation and low in similarity
From described click link, described incidence relation is eliminated when predetermined threshold value.
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|---|---|---|---|
| CN201610202479.6A CN105893569A (en) | 2016-03-31 | 2016-03-31 | News weight calculation method and apparatus |
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| Application Number | Priority Date | Filing Date | Title |
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| CN201610202479.6A CN105893569A (en) | 2016-03-31 | 2016-03-31 | News weight calculation method and apparatus |
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ID=57013288
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| CN201610202479.6A Pending CN105893569A (en) | 2016-03-31 | 2016-03-31 | News weight calculation method and apparatus |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN111259266A (en) * | 2020-02-12 | 2020-06-09 | 长春理工大学 | Internet content recommendation method and system |
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