CN105872667A - Method for playing advertisement by smart terminal and the smart terminal - Google Patents
Method for playing advertisement by smart terminal and the smart terminal Download PDFInfo
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- CN105872667A CN105872667A CN201511027745.8A CN201511027745A CN105872667A CN 105872667 A CN105872667 A CN 105872667A CN 201511027745 A CN201511027745 A CN 201511027745A CN 105872667 A CN105872667 A CN 105872667A
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- 238000000034 method Methods 0.000 title claims abstract description 34
- 230000008569 process Effects 0.000 claims description 14
- 238000010586 diagram Methods 0.000 description 8
- 230000006870 function Effects 0.000 description 6
- 238000004590 computer program Methods 0.000 description 5
- 238000005516 engineering process Methods 0.000 description 4
- 238000004364 calculation method Methods 0.000 description 2
- 230000009471 action Effects 0.000 description 1
- 230000003466 anti-cipated effect Effects 0.000 description 1
- 230000009286 beneficial effect Effects 0.000 description 1
- 230000008901 benefit Effects 0.000 description 1
- 235000021152 breakfast Nutrition 0.000 description 1
- 230000008859 change Effects 0.000 description 1
- 238000004891 communication Methods 0.000 description 1
- 230000001419 dependent effect Effects 0.000 description 1
- 235000013399 edible fruits Nutrition 0.000 description 1
- 230000007613 environmental effect Effects 0.000 description 1
- 238000003780 insertion Methods 0.000 description 1
- 230000037431 insertion Effects 0.000 description 1
- 230000006855 networking Effects 0.000 description 1
Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/437—Interfacing the upstream path of the transmission network, e.g. for transmitting client requests to a VOD server
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/41—Structure of client; Structure of client peripherals
- H04N21/414—Specialised client platforms, e.g. receiver in car or embedded in a mobile appliance
- H04N21/41407—Specialised client platforms, e.g. receiver in car or embedded in a mobile appliance embedded in a portable device, e.g. video client on a mobile phone, PDA, laptop
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/438—Interfacing the downstream path of the transmission network originating from a server, e.g. retrieving encoded video stream packets from an IP network
- H04N21/4383—Accessing a communication channel
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
- H04N21/44204—Monitoring of content usage, e.g. the number of times a movie has been viewed, copied or the amount which has been watched
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/458—Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations
- H04N21/4586—Content update operation triggered locally, e.g. by comparing the version of software modules in a DVB carousel to the version stored locally
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/85—Assembly of content; Generation of multimedia applications
- H04N21/858—Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot
- H04N21/8586—Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot by using a URL
Landscapes
- Engineering & Computer Science (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Databases & Information Systems (AREA)
- Computer Networks & Wireless Communication (AREA)
- General Engineering & Computer Science (AREA)
- Business, Economics & Management (AREA)
- Marketing (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
Abstract
The invention discloses a method for playing advertisement by a smart terminal. The method comprises following steps of judging whether an advertisement request strategy is satisfied or not according to parameter values of advertisement request strategy related parameters when the smart terminal enters in a carousel station; sending an advertisement request to an advertisement server if the advertisement request strategy is satisfied; receiving an advertisement resource address provided by the advertisement server according to the advertisement request; detecting whether an instruction for switching a carousel channel is received or not in real time; judging whether an advertisement playing strategy is satisfied or not according to the parameter values of advertisement playing strategy related parameters if the instruction for switching the carousel channel is received; obtaining an advertisement resource according to the advertisement resource address if the advertisement playing strategy is satisfied; playing the advertisement; and correspondingly switching the channel after the advertisement is played completely. The invention also discloses the smart terminal. According to the method and the smart terminal, the advertisement is inserted when the carousel channel is switched, and the advertisement display is controlled.
Description
Technical field
The present invention relates to internet television, play the side of advertisement more particularly, to a kind of intelligent terminal
Method and a kind of intelligent terminal.
Background technology
Intelligent television be comply with television set " high Qinghua ", " networking ", the trend of " intelligent " and occur
A kind of intelligent multimedia terminal, possess from the Internet, the multiple channel such as video equipment, computer obtains
Programme content, content consumer needed most by integrated operation interface easy to use is greatly
The function clearly represented on screen.
Compared with the application platform of traditional tv, intelligent television can realize multiple application service, wherein,
Carousel (same set of program is circulated broadcasting at a time interval) is that intelligent television user often makes
Video service, at present when carousel add advertisement be all in carousel video flowing interpolation ad content,
Need to arrange in advance to broadcast with video content by ad content to determine, be unfavorable for showing advertisement is controlled.
Summary of the invention
It is an object of the present invention to provide a kind of new solution inserting advertisement in a carousel, with right
Representing of advertisement is controlled.
According to the first aspect of the invention, it is provided that a kind of intelligent terminal plays the method for advertisement, including
Following steps:
When intelligent terminal enters carousel platform, judge according to the parameter value of ad-request strategy relevant parameter
Whether meeting ad-request strategy, if met, then sending ad-request to advertising service side；
Receive the advertising resource address that advertising service root provides according to described ad-request；
Detect whether to receive the instruction of switching carousel channel in real time, if receiving switching carousel channel
Instruction, then judge whether to meet advertisement according to the parameter value of advertisement broadcast strategy relevant parameter and play plan
Slightly, if met, according to described advertising resource address acquisition advertising resource and play advertisement；
Corresponding channel switch is carried out after advertisement plays.
Preferably, after judging to meet broadcast strategy, wait for a period of time and start again to obtain advertisement money
Source, if receiving instruction or the instruction of switching carousel channel exiting carousel platform in waiting process,
Then stop obtaining advertisement and performing corresponding instruction.
Preferably, in advertisement playing process, if receiving instruction or the switching exiting carousel platform
The instruction of carousel channel, then interrupt playing advertisement and performing corresponding instruction；And broadcast in described interruption
After putting advertisement, if receiving the instruction entering carousel platform or the instruction switching back to former carousel channel,
Then replay advertisement or the local continuation broadcasting advertisement interrupted from last time.
Preferably, described ad-request strategy includes that the broadcasting time of current affiliated time period limits；Institute
State advertisement broadcast strategy to include: the broadcasting time of time period belonging to current limits, single carousel platform wide
Accuse playing duration restriction, the advertisement broadcasting time of single carousel platform limits.
Preferably, described ad-request includes the MAC Address of intelligent terminal, current time, intelligence
Region residing for energy terminal；Described advertising service root is according to the MAC Address of intelligent terminal, intelligent terminal
To the broadcasting time of same advertisement, intelligent terminal to the broadcasting time of same advertisement, current time, intelligence
One or more in region residing for terminal can determine advertising resource, and according to described intelligent terminal's
Corresponding advertising resource money address is sent to described intelligent terminal by MAC Address.
According to the second aspect of the invention, it is provided that a kind of intelligent terminal, including with lower unit:
Ad-request transmitting element, for when intelligent terminal enters carousel platform, according to ad-request plan
The slightly parameter value of relevant parameter judges whether to meet ad-request strategy, if met, then to advertisement clothes
Business side sends ad-request；
Advertising resource address receives unit, and being used for receiving advertising service root provides according to described ad-request
Advertising resource address；
Advertisement playing unit, for detecting whether to receive the instruction of switching carousel channel in real time, if
Receive the instruction of switching carousel channel, then judge according to the parameter value of advertisement broadcast strategy relevant parameter
Whether meet advertisement broadcast strategy, if met, according to described advertising resource address acquisition advertising resource
And play advertisement；
Channel switchover unit, for carrying out corresponding channel switch after advertisement plays.
Preferably, described advertisement playing unit, it is additionally operable to after judging to meet broadcast strategy, waits
A period of time starts to obtain advertising resource again, if receiving the finger exiting carousel platform in waiting process
Order or the instruction of switching carousel channel, then stop obtaining advertisement and performing corresponding instruction.
Preferably, described advertisement playing unit, it is additionally operable in advertisement playing process, if received
Exit instruction or the instruction of switching carousel channel of carousel platform, then interrupt playing advertisement and performing corresponding
Instruction；And play after advertisement described interruption, if receive enter carousel platform instruction or
Switch back to the instruction of former carousel channel, then replay advertisement or continue to broadcast from the place interrupted last time
Put advertisement.
Preferably, described ad-request strategy includes that the broadcasting time of current affiliated time period limits；Institute
State advertisement broadcast strategy to include: the broadcasting time of time period belonging to current limits, single carousel platform wide
Accuse playing duration restriction, the advertisement broadcasting time of single carousel platform limits.
Preferably, described ad-request includes the MAC Address of intelligent terminal, current time, intelligence
Region residing for energy terminal；Described advertising service root is according to the MAC Address of intelligent terminal, intelligent terminal
To the broadcasting time of same advertisement, intelligent terminal to the broadcasting time of same advertisement, current time, intelligence
One or more in region residing for terminal can determine advertising resource, and according to described intelligent terminal's
Corresponding advertising resource money address is sent to described intelligent terminal by MAC Address.
Technical scheme, is switching carousel frequency by ad-request strategy and advertisement broadcast strategy
Determine whether to during road break for commercialsy, it is possible to control representing of advertisement.The technology that the present invention is to be realized
That task or the those skilled in the art of technical problem is that to be solved never expect or it is not anticipated that
Arrive, therefore the present invention is a kind of new technical scheme.
By detailed description to the exemplary embodiment of the present invention referring to the drawings, its of the present invention
Its feature and advantage thereof will be made apparent from.
Accompanying drawing explanation
Combined in the description and the accompanying drawing of the part that constitutes description shows the reality of the present invention
Execute example, and together with its explanation for explaining the principle of the present invention.
Fig. 1 is the flow chart that the intelligent terminal that the embodiment of the present invention provides plays the method for advertisement.
Fig. 2 is the block diagram of the intelligent terminal that the embodiment of the present invention provides.
Detailed description of the invention
The various exemplary embodiments of the present invention are described in detail now with reference to accompanying drawing.It should also be noted that
Unless specifically stated otherwise, the parts that illustrate the most in these embodiments and step positioned opposite,
Numerical expression and numerical value do not limit the scope of the invention.
Description only actually at least one exemplary embodiment is illustrative below, never makees
For to the present invention and application thereof or any restriction of use.
May not beg in detail for technology, method and apparatus known to person of ordinary skill in the relevant
Opinion, but in the appropriate case, technology, method and apparatus should be considered a part for description.
Shown here with in all examples discussed, any occurrence should be construed as merely example
Property rather than as limit.Therefore, other example of exemplary embodiment can have different
Value.
It should also be noted that similar label and letter represent similar terms, therefore, one in following accompanying drawing
A certain Xiang Yi the accompanying drawing of denier is defined, then need not it is carried out further in accompanying drawing subsequently
Discuss.
In the present invention intelligent terminal of indication can for example, intelligent television, smart mobile phone etc. with broadcasting
The terminal unit of video capability.In the present invention, " entering carousel platform " refers to that intelligent terminal is by open state
Enter into carousel pattern, or intelligent terminal enters into carousel pattern from non-carousel pattern, " exits wheel
Broadcast platform " refer to that intelligent terminal exits from carousel pattern, " switching carousel channel " refers to that intelligent terminal is still
It is in carousel pattern, simply switches between different carousel channels.With intelligent television it is below
Example illustrates technical scheme:
With reference to shown in Fig. 1, intelligent television of the present invention is play the method for advertisement and is comprised the following steps:
101, when intelligent television enters carousel platform, according to the parameter of ad-request strategy relevant parameter
Value judges whether to meet ad-request strategy, if met, then sends ad-request to advertising service side.
Wherein, ad-request strategy can be to be handed down to Intelligent electric by the content service side of internet television
Depending on, intelligent television it is stored in inside.Or, ad-request strategy can also be to go out at intelligent television
It is built in intelligent television during factory.
Ad-request strategy such as can include that the broadcasting time of current affiliated time period limits.Such as,
Evening 7 is a time period delimited in advance to evening 11, and ad-request strategy is wide in this period
Accuse broadcasting time and be limited to 10 times；User at night 7 time enter into carousel platform and have viewed and take turns a little while
Broadcasting program, exited carousel platform during at 8 in evening, twice advertisement has been play altogether in centre；User is working as
When evening 9 is re-introduced into carousel platform, because still conform to ad-request strategy, institute not less than 10 times
Still can also insert advertisement in current carousel, intelligent terminal sends advertisement to advertising service side please
Ask.The most such as, ad-request strategy can be that of that month advertisement broadcasting time is limited to 500 times, user
When entering into carousel platform, as long as of that month advertisement broadcasting time reaches 500 times, would not be again to advertisement clothes
Business side sends ad-request, inserts advertisement the most in a carousel,
102, the advertising resource address that advertising service root provides is received according to ad-request.
Wherein, intelligent television is to receive an advertising resource address from advertising service side, and e.g. one
Individual URL address, intelligent television only preserves this advertising resource address, not carrying advertisement container.
Wherein, in step 101, ad-request include the MAC Address of intelligent television, current time
Between, region residing for intelligent television；In step 102, advertising service root is according to the MAC of intelligent television
Address, intelligent television are in region residing for the broadcasting time of same advertisement, current time, intelligent television
One or more determine advertising resource, and will be the widest according to the MAC Address of intelligent television
Accuse resource money address and be sent to intelligent television.Such as, intelligent terminal is in Hainan, then advertising service side
Down jackets advertisement and electric blanket advertisement will not be thrown in this intelligent terminal.Such as, current time if
Morning, then the advertisement of breakfast oatmeal can be thrown in by advertising service side.The most such as, advertising service side can be right
The advertisement being pushed to this intelligent terminal is added up, or intelligent terminal play advertisement every time after all can
Send the information that finishes playing to add up for advertising service side, if for same to advertising service side
For intelligent television, same advertisement has been played to certain number of times, then need to change advertisement in order to avoid using
Family is sick of.
103, detect whether to receive the instruction of switching carousel channel in real time, if receiving switching wheel
Broadcast the instruction of channel, then judge whether to meet advertisement according to the parameter value of advertisement broadcast strategy relevant parameter
Broadcast strategy, if met, according to advertising resource address acquisition advertising resource, and carrying advertisement container,
Play advertisement.
Wherein, advertisement broadcast strategy can be to be handed down to Intelligent electric by the content service side of internet television
Depending on, intelligent television it is stored in inside.Or, advertisement broadcast strategy can also be to go out at intelligent television
It is built in intelligent television during factory.
Advertisement broadcast strategy includes following arbitrary or combination: the broadcasting time of time period belonging to current limits,
The advertisement playing duration of single carousel platform limits, the advertisement broadcasting time of single carousel platform limits, advertisement
Play frequency limitation.Such as, the advertisement playing duration of single carousel platform is limited to 20 minutes, from user
Enter into carousel platform specifically to instantly, play the advertisement of 20 minutes, even if then switching carousel frequency
Road, is not the most inserted into advertisement.Such as, it is only to play once in 30 minutes that frequency limitation is play in advertisement,
The most once an advertisement finishes playing, and would not play advertisement in ensuing 30 minutes again.
It can be seen that advertisement to be inserted is by ad-request strategy and advertisement during switching carousel channel
Broadcast strategy determines, and ad-request strategy and advertisement broadcast strategy can be to be provided by content service side
To intelligent television.Concrete which type of advertisement of insertion can be determined by advertising service side.Need explanation
Be, in the above-described embodiments, the invention provides several ad-request strategy, advertisement broadcast strategy,
And ad content determines strategy, but the present invention is not limited to this, and it is different that the present invention also allows for other
Ad-request strategy, advertisement broadcast strategy and ad content determine strategy, these all should belong to
In protection scope of the present invention.
In step 103, after judging to meet broadcast strategy, wait for a period of time and start again to obtain extensively
Accuse resource, exit the instruction of carousel platform if received in waiting process or switch carousel channel
Instruction, then stop obtaining advertisement and performing corresponding instruction.
In step 103, in advertisement playing process, if receive exit carousel platform instruction or
The instruction of switching carousel channel, then interrupt playing advertisement and performing corresponding instruction；And broadcast in interruption
After putting advertisement, if receiving the instruction entering carousel platform or the instruction switching back to former carousel channel,
Then replay advertisement or the local continuation broadcasting advertisement interrupted from last time.
Above-mentioned stopping obtains advertisement and interrupts playing advertisement, is provided to avoid user frequently to grasp
Make and cause advertisement frequently to play.
Wherein, the advertisement that in carousel platform, switching channels inserts can be full screen video ad, supports 5-99
The video of any duration within Miao, during showing advertisement, has countdown prompting and will the literary composition of broadcast content
Word is pointed out.
104, after advertisement plays, carry out corresponding channel switch, play in the video of new channel
Hold.
In the present invention, the part performed by intelligent television in said process, can be by being loaded into Intelligent electric
Realize depending on upper client.Wherein, user can be by the remote controller of intelligent television or speech recognition
System, input enters the instruction of carousel platform, the instruction exiting carousel platform and switching carousel channel
The instructions such as instruction are to intelligent television.
With reference to shown in Fig. 2, corresponding with the method that above-mentioned intelligent television plays advertisement, the present invention is also
Providing a kind of intelligent terminal, intelligent terminal includes with lower unit:
Ad-request transmitting element A, for when intelligent terminal enters carousel platform, according to ad-request
The parameter value of strategy relevant parameter judges whether to meet ad-request strategy, if met, then to advertisement
Service side sends ad-request；
Advertising resource address receives unit B, for receiving what advertising service root provided according to ad-request
Advertising resource address；
Advertisement playing unit C, for detecting whether to receive the instruction of switching carousel channel in real time, as
Fruit receives the instruction of switching carousel channel, then sentence according to the parameter value of advertisement broadcast strategy relevant parameter
Break and whether meet advertisement broadcast strategy, if met, according to advertising resource address acquisition advertising resource also
Play advertisement；
Channel switchover unit D, for carrying out corresponding channel switch after advertisement plays.
Wherein, advertisement playing unit C, it is additionally operable to after judging to meet broadcast strategy, waits one section
Time starts to obtain advertising resource again, if receive in waiting process exit carousel platform instruction or
Person switches the instruction of carousel channel, then stop obtaining advertisement and performing corresponding instruction.
Wherein, advertisement playing unit C, being additionally operable in advertisement playing process, exiting if received
The instruction of carousel platform or the instruction of switching carousel channel, then interrupt playing advertisement and performing to refer to accordingly
Order；And after interrupting playing advertisement, enter the instruction of carousel platform if received or switch back to former
The instruction of carousel channel, then replay advertisement or the local continuation broadcasting advertisement interrupted from last time.
Wherein, ad-request strategy includes that the broadcasting time of current affiliated time period limits；Advertisement is play
Strategy includes: the broadcasting time of time period belonging to current limits, the advertisement playing duration of single carousel platform
Limit, the advertisement broadcasting time of single carousel platform limits.
Wherein, ad-request includes the MAC Address of intelligent terminal, current time, intelligent terminal
Residing region；Advertising service root according to the MAC Address of intelligent terminal, intelligent terminal to same advertisement
Broadcasting time, intelligent terminal is to residing for the broadcasting time of same advertisement, current time, intelligent terminal
One or more in region determine advertising resource, and according to the MAC Address of intelligent terminal by phase
The advertising resource money address answered is sent to intelligent terminal.
Wherein, advertisement playing unit C, it is additionally operable to after advertisement finishes playing, sends advertisement and play
One-tenth information, to advertising service side, adds up this intelligent terminal broadcasting feelings to this advertisement for advertising service side
Condition.Described advertisement finishes playing the code of advertisement that information includes playing, and intelligent terminal
MAC Address and/or the ID of intelligent terminal.
Technical scheme, is switching carousel frequency by ad-request strategy and advertisement broadcast strategy
Determine whether to during road break for commercialsy, it is possible to control representing of advertisement.Advertising service side can be independent of
Content service side, is so more beneficial for the independent operation of advertising service, save both sides time for communication and
Cost.Present disclosure service side can also broadcast according to different user, different reproduction time, difference
To one's heart's content condition provides different advertising resources, improves the result of broadcast of advertisement, is also fully utilized by user
The time of viewing carousel platform, commercial value is the highest.The present invention can limit the broadcasting of advertisement according to strategy,
Being sick of of user will not be caused.When the invention enables new advertisement putting, it is not necessary to editor is manual to be added one by one
Add advertisement in carousel platform, but started advertisement loading work by intelligent terminal, reduce human cost.
It will be appreciated by those skilled in the art that, said units or mould can be realized by various modes
Block, for example, it is possible to realize screen creation module, environmental model parsing by instruction configuration processor
Load-on module, matching module and 3D video display processing module.Above-mentioned modules can be the most independent
Unit, it is also possible to be to combine realization,
The present invention can be system, method and/or computer program.Computer program is permissible
Including computer-readable recording medium, containing being used for making processor realize various aspects of the invention
Computer-readable program instructions.Can be to converge for performing the computer program instructions of present invention operation
Compile instruction, instruction set architecture (ISA) instruction, machine instruction, machine-dependent instructions, microcode, consolidate
The source that part instruction, condition setup data or the combination in any with one or more programming languages are write
Code or object code, described programming language include OO programming language such as Smalltalk,
C++ etc., and the procedural programming languages of routine such as " C " language or similar programming language.Meter
Calculation machine readable program instructions can perform, the most on the user computer partly at subscriber computer
Upper execution, perform as independent software kit, part part the most on the user computer is at remotely meter
Perform on calculation machine or perform on remote computer or server completely.
Referring herein to method according to embodiments of the present invention, device (system) and computer program
Flow chart and/or block diagram describe various aspects of the invention.Should be appreciated that flow chart and/or block diagram
Each square frame and flow chart and/or block diagram in the combination of each square frame, can be by computer-readable journey
Sequence instruction realizes.
Flow chart and block diagram in accompanying drawing show the system of multiple embodiments according to the present invention, method
Architectural framework in the cards, function and operation with computer program.In this, flow process
Each square frame in figure or block diagram can represent a module, program segment or a part for instruction, described
A part for module, program segment or instruction comprises one or more logic function for realizing regulation
Executable instruction.At some as in the realization replaced, the function marked in square frame can also be with not
The order being same as being marked in accompanying drawing occurs.Such as, two continuous print square frames can essentially the most also
Performing, they can also perform sometimes in the opposite order capablely, and this is depending on involved function.
It is also noted that in each square frame in block diagram and/or flow chart and block diagram and/or flow chart
The combination of square frame, can come real by the special hardware based system of the function or action that perform regulation
Existing, or can realize with the combination of specialized hardware with computer instruction.For people in the art
It is well known that for Yuan, realized by hardware mode, realized by software mode and by software and
The mode of combination of hardware realizes being all of equal value.
Although some specific embodiments of the present invention being described in detail by example, but
It should be appreciated by those skilled in the art, example above is merely to illustrate rather than in order to limit
The scope of the present invention processed.It should be appreciated by those skilled in the art, can be without departing from the scope of the present invention
In the case of spirit, above example is modified.The scope of the present invention is by claims
Limit.
Claims (10)
1. the method that an intelligent terminal plays advertisement, it is characterised in that comprise the following steps:
When intelligent terminal enters carousel platform, judging whether to meet ad-request strategy according to the parameter value of ad-request strategy relevant parameter, if met, then sending ad-request to advertising service side；
Receive the advertising resource address that advertising service root provides according to described ad-request；
Detect whether to receive the instruction of switching carousel channel in real time, if receiving the instruction of switching carousel channel, then judge whether to meet advertisement broadcast strategy according to the parameter value of advertisement broadcast strategy relevant parameter, if met, according to described advertising resource address acquisition advertising resource and play advertisement；
Corresponding channel switch is carried out after advertisement plays.
Method the most according to claim 1, it is characterized in that, after judging to meet broadcast strategy, wait for a period of time and start again to obtain advertising resource, if receiving instruction or the instruction of switching carousel channel exiting carousel platform in waiting process, then stop obtaining advertisement and performing corresponding instruction.
Method the most according to claim 1, it is characterised in that in advertisement playing process, if receiving instruction or the instruction of switching carousel channel exiting carousel platform, then interrupts playing advertisement and performing corresponding instruction；And after advertisement is play in described interruption, if receiving the instruction entering carousel platform or the instruction switching back to former carousel channel, then replay advertisement or the place from interruption last time continues to play advertisement.
Method the most according to claim 1, it is characterised in that described ad-request strategy includes that the broadcasting time of current affiliated time period limits；Described advertisement broadcast strategy includes: the broadcasting time of time period belonging to current limits, the advertisement playing duration of single carousel platform limits, the advertisement broadcasting time of single carousel platform limits.
Method the most according to claim 1, it is characterised in that described ad-request includes region residing for the MAC Address of intelligent terminal, current time, intelligent terminal；Described advertising service root determines advertising resource to one or more in region residing for the broadcasting time of same advertisement, current time, intelligent terminal according to the MAC Address of intelligent terminal, intelligent terminal to the broadcasting time of same advertisement, intelligent terminal, and according to the MAC Address of described intelligent terminal, corresponding advertising resource money address is sent to described intelligent terminal.
6. an intelligent terminal, it is characterised in that include with lower unit:
Ad-request transmitting element, for when intelligent terminal enters carousel platform, judges whether to meet ad-request strategy according to the parameter value of ad-request strategy relevant parameter, if met, then sends ad-request to advertising service side；
Advertising resource address receives unit, for receiving the advertising resource address that advertising service root provides according to described ad-request；
Advertisement playing unit, for detecting whether to receive the instruction of switching carousel channel in real time, if receiving the instruction of switching carousel channel, then judge whether to meet advertisement broadcast strategy according to the parameter value of advertisement broadcast strategy relevant parameter, if met, according to described advertising resource address acquisition advertising resource and play advertisement；
Channel switchover unit, for carrying out corresponding channel switch after advertisement plays.
Intelligent terminal the most according to claim 6, it is characterized in that, described advertisement playing unit, it is additionally operable to after judging to meet broadcast strategy, wait for a period of time and start again to obtain advertising resource, if receiving instruction or the instruction of switching carousel channel exiting carousel platform in waiting process, then stop obtaining advertisement and performing corresponding instruction.
Intelligent terminal the most according to claim 6, it is characterized in that, described advertisement playing unit, be additionally operable in advertisement playing process, if receiving instruction or the instruction of switching carousel channel exiting carousel platform, then interrupt playing advertisement and performing corresponding instruction；And after advertisement is play in described interruption, if receiving the instruction entering carousel platform or the instruction switching back to former carousel channel, then replay advertisement or the place from interruption last time continues to play advertisement.
Intelligent terminal the most according to claim 6, it is characterised in that described ad-request strategy includes that the broadcasting time of current affiliated time period limits；Described advertisement broadcast strategy includes: the broadcasting time of time period belonging to current limits, the advertisement playing duration of single carousel platform limits, the advertisement broadcasting time of single carousel platform limits.
Intelligent terminal the most according to claim 6, it is characterised in that described ad-request includes region residing for the MAC Address of intelligent terminal, current time, intelligent terminal；Described advertising service root determines advertising resource to one or more in region residing for the broadcasting time of same advertisement, current time, intelligent terminal according to the MAC Address of intelligent terminal, intelligent terminal to the broadcasting time of same advertisement, intelligent terminal, and according to the MAC Address of described intelligent terminal, corresponding advertising resource money address is sent to described intelligent terminal.
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| CN201511027745.8A CN105872667A (en) | 2015-12-29 | 2015-12-29 | Method for playing advertisement by smart terminal and the smart terminal |
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