CN105868377A - Method and device for pushing information - Google Patents
Method and device for pushing information Download PDFInfo
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- CN105868377A CN105868377A CN201610201047.3A CN201610201047A CN105868377A CN 105868377 A CN105868377 A CN 105868377A CN 201610201047 A CN201610201047 A CN 201610201047A CN 105868377 A CN105868377 A CN 105868377A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/70—Information retrieval; Database structures therefor; File system structures therefor of video data
- G06F16/73—Querying
- G06F16/735—Filtering based on additional data, e.g. user or group profiles
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- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/70—Information retrieval; Database structures therefor; File system structures therefor of video data
- G06F16/78—Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually
- G06F16/7867—Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually using information manually generated, e.g. tags, keywords, comments, title and artist information, manually generated time, location and usage information, user ratings
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- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
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Abstract
The embodiment of the invention discloses a method and device for pushing information. Keyword type sets and recommended information aiming at all terminals are stored in a server, and a keyword set corresponding to each piece of recommended information is stored aiming at each piece of recommended information. The server analyzes each keyword according to the keywords contained in information pushing requests sent by the terminals, the type corresponding to each keyword is determined, and a first type set is obtained; the first type set is matched with the keyword type sets stored locally; when matching succeeds, the recommended information aiming at the terminals is searched for target information according to a first keyword set corresponding to the first type set, and the target information is pushed to the terminals. By means of the method and device, interaction with a user in the information pushing process is achieved, and therefore the information needed by the user is pushed to the user.
Description
Technical field
The present invention relates to Internet technical field, particularly to a kind of information-pushing method and device.
Background technology
Information pushing, i.e. by automatically delivering information to user, reduces the time that user searches on network,
Provide the user conveniently.Information-pushing method under normal circumstances is one-way pushing delivery method, simply by up-to-date or
The hottest information pushing, to user, does not has the interest real in view of user or demand, such as, appliance for releasing single
Some information such as news, cinema promotional gone out.Also having some information-pushing methods is that the search according to user is gone through
History carrys out the information that true directional user pushes, but, the search history of user is not the most fully able to reflect user
Real interest or demand.In a word, the process that existing information-pushing method does not interacts with user,
It cannot be guaranteed that the information to user's propelling movement is the information that user needs.
Summary of the invention
The purpose of the embodiment of the present invention is to provide an information-pushing method and device, it is possible to hand over user
Mutually, push, to user, the information that user needs.
For reaching above-mentioned purpose, the embodiment of the invention discloses a kind of information-pushing method, be applied to server,
Including:
Receive terminal send the request carrying out information pushing, wherein said request comprises at least one first
Key word；
Each described first key word is resolved, determines the type that each first key word is corresponding；According to
The first compound mode preset, is combined type corresponding for described each first key word, obtains first
Type group；
Described first kind group is mated with the combination of locally stored each keyword type；
When the match is successful, according to the first crucial phrase that described first kind group is corresponding, locally stored
For searching target information in the recommendation information of described terminal, wherein, this locality stores for each recommendation information
There is the crucial phrase that this recommendation information is corresponding；
Described target information is pushed to described terminal.
Optionally, unsuccessful with locally stored each keyword type combinations matches in described first kind group
In the case of, described method can also include:
Determine the matching degree of described first kind group and the combination of each keyword type, select the pass that matching degree is the highest
Keyword type combination；
Information is sent, so that described terminal sends the crucial part of speech that described matching degree is the highest to described terminal
The side information of the keyword type that type combination is corresponding.
Optionally, described method can also include:
Receive the side information that described terminal sends；
The type corresponding according to the second key word in described side information and class corresponding to described first key word
Type, according to the second default compound mode, is combined type corresponding for each key word, obtains second
Type group；
Described Second Type group is mated with the combination of locally stored each keyword type；
When the match is successful, according to the second crucial phrase that described Second Type group is corresponding, locally stored
For the recommendation information of described terminal is searched target information, and described target information is pushed to described terminal.
Optionally, before the request carrying out information pushing that described reception terminal sends, it is also possible to including:
Receive the interface entrance request that terminal sends；
The first recommendation information is selected, by described first in the locally stored recommendation information for described terminal
Recommendation information is pushed to described terminal.
Optionally, before the request carrying out information pushing that described reception terminal sends, it is also possible to including:
Receive the interface entrance request that terminal sends；
Information is sent, so that described terminal sends the request carrying out information pushing to described terminal.
Optionally, described described target information is pushed to described terminal after, described method can also be wrapped
Include:
Receive the described terminal evaluation information for described target information；
Described evaluation information is carried out parsing and obtains the 3rd key word, determine the class that described 3rd key word is corresponding
Type；The type corresponding according to described 3rd key word and type corresponding to described first key word, according to presetting
The 3rd compound mode, type corresponding for each key word is combined, obtains the 3rd type group；
Described 3rd type group is mated with the combination of locally stored each keyword type；
When the match is successful, according to the 3rd key word group that described 3rd type group is corresponding, locally stored
For the recommendation information of described terminal is searched target information, and described target information is pushed to described terminal.
For reaching above-mentioned purpose, the embodiment of the invention also discloses a kind of information push-delivery apparatus, be applied to service
Device, including: the first receiver module, the first composite module, the first matching module, first searches module and the
One pushing module, wherein,
Described first receiver module, for receiving the request carrying out information pushing that terminal sends, wherein said
Request comprises at least one first key word；
Described first composite module, for resolving each described first key word, determines each first
The type that key word is corresponding；According to the first default compound mode, by corresponding for described each first key word
Type is combined, and obtains first kind group；
Described first matching module, for by described first kind group and locally stored each keyword type group
Conjunction is mated；
Described first searches module, for when the match is successful for described first matching module, according to described first
The first crucial phrase that type group is corresponding, searches mesh in the locally stored recommendation information for described terminal
Mark information, wherein, local have, for each recommendation information storage, the crucial phrase that this recommendation information is corresponding；
Described first pushing module, for being pushed to described terminal by described target information.
Optionally, described device can also include: selection module and the first reminding module, wherein,
Described selection module, for when described first matching module coupling is unsuccessful, determining the described first kind
Type group and the matching degree of each keyword type combination, select the keyword type combination that matching degree is the highest；
Described first reminding module, for sending information to described terminal, so that described terminal sends institute
State the side information of keyword type corresponding to the highest keyword type combination of matching degree.
Optionally, described device can also include: the second receiver module, the second composite module, the second coupling
Module and the second lookup module, wherein,
Described second receiver module, for receiving the side information that described terminal sends；
Described second composite module, for according to type corresponding to the second key word in described side information and
The type that described first key word is corresponding, according to the second default compound mode, by corresponding for each key word
Type is combined, and obtains Second Type group；
Described second matching module, for by described Second Type group and locally stored each keyword type group
Conjunction is mated；
Described second searches module, for when the match is successful for described second matching module, according to described second
The second crucial phrase that type group is corresponding, searches mesh in the locally stored recommendation information for described terminal
Mark information, and trigger described first pushing module.
Optionally, described device can also include: the 3rd receiver module and the second pushing module, wherein,
Described 3rd receiver module, the interface sent for receiving terminal enters request；
Described second pushing module, for selecting the in the locally stored recommendation information for described terminal
One recommendation information, is pushed to described terminal by described first recommendation information.
Optionally, described device can also include: the 4th receiver module and the second reminding module, wherein,
Described 4th receiver module, the interface sent for receiving terminal enters request；
Described second reminding module, for described terminal send information so that described terminal send into
The request of row information pushing.
Optionally, described device can also include: the 5th receiver module, the 3rd composite module, the 3rd coupling
Module and the 3rd lookup module, wherein,
Described 5th receiver module, for receiving the described terminal evaluation information for described target information；
Described 3rd composite module, obtains the 3rd key word for described evaluation information is carried out parsing, determines
The type that described 3rd key word is corresponding；The type corresponding according to described 3rd key word and described first key
The type that word is corresponding, according to the 3rd default compound mode, is combined type corresponding for each key word,
Obtain the 3rd type group；
Described 3rd matching module, for by described 3rd type group and locally stored each keyword type group
Conjunction is mated；
Described 3rd searches module, for when the match is successful for described 3rd matching module, according to the described 3rd
The 3rd key word group that type group is corresponding, searches mesh in the locally stored recommendation information for described terminal
Mark information, and trigger described first pushing module.
As seen from the above technical solutions, in server, storage has key word type combination, for each terminal
Recommendation information, and have, for each recommendation information storage, the crucial phrase that this recommendation information is corresponding.Server
According to the key word comprised in the request carrying out information pushing that terminal sends, each key word is resolved,
Determine the type that each key word is corresponding, and obtain first kind group；By first kind group with locally stored
The combination of each keyword type is mated；When the match is successful, according to the first key that first kind group is corresponding
Phrase, searches target information in the locally stored recommendation information for this terminal, and target information is pushed away
Give this terminal.The application embodiment of the present invention, it is achieved that interact with user during information pushing,
Thus push, to user, the information that user needs.
Certainly, arbitrary product or the method for implementing the present invention must be not necessarily required to reach above-described institute simultaneously
There is advantage.
Accompanying drawing explanation
In order to be illustrated more clearly that the embodiment of the present invention or technical scheme of the prior art, below will be to enforcement
In example or description of the prior art, the required accompanying drawing used is briefly described, it should be apparent that, describe below
In accompanying drawing be only some embodiments of the present invention, for those of ordinary skill in the art, do not paying
On the premise of going out creative work, it is also possible to obtain other accompanying drawing according to these accompanying drawings.
The first schematic flow sheet of the information-pushing method that Fig. 1 provides for the embodiment of the present invention；
The first the terminal demonstration interface schematic diagram of the information-pushing method that Fig. 2 provides for the embodiment of the present invention；
The second terminal demonstration interface schematic diagram of the information-pushing method that Fig. 3 provides for the embodiment of the present invention；
The third terminal demonstration interface schematic diagram of the information-pushing method that Fig. 4 provides for the embodiment of the present invention；
The second schematic flow sheet of the information-pushing method that Fig. 5 provides for the embodiment of the present invention；
4th kind of terminal demonstration interface schematic diagram of the information-pushing method that Fig. 6 provides for the embodiment of the present invention；
The third schematic flow sheet of the information-pushing method that Fig. 7 provides for the embodiment of the present invention；
5th kind of terminal demonstration interface schematic diagram of the information-pushing method that Fig. 8 provides for the embodiment of the present invention；
The first structural representation of the information push-delivery apparatus that Fig. 9 provides for the embodiment of the present invention；
The second structural representation of the information push-delivery apparatus that Figure 10 provides for the embodiment of the present invention；
The third structural representation of the information push-delivery apparatus that Figure 11 provides for the embodiment of the present invention.
Detailed description of the invention
Below in conjunction with the accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is carried out clearly
Chu, be fully described by, it is clear that described embodiment be only a part of embodiment of the present invention rather than
Whole embodiments.Based on the embodiment in the present invention, those of ordinary skill in the art are not making creation
The every other embodiment obtained under property work premise, broadly falls into the scope of protection of the invention.
In order to solve prior art problem, embodiments provide a kind of information-pushing method and device,
It is applied to server.A kind of information-pushing method provided the embodiment of the present invention first below is carried out specifically
Bright.
The first schematic flow sheet of the information-pushing method that Fig. 1 provides for the embodiment of the present invention, including:
S101: receive the request carrying out information pushing that terminal sends.Wherein, described request comprises at least
One the first key word.
S102: resolve each first key word, determines the type that each first key word is corresponding；Press
According to the first default compound mode, type corresponding for each first key word is combined, obtains the first kind
Type group.
In actual applications, the request carrying out information pushing that terminal sends can be that written form can also be
Speech form.It is prior art that phonetic entry is converted into word, does not repeats at this.
S103: first kind group is mated, when mating into the combination of locally stored each keyword type
During merit, perform S104.
S104: according to the first crucial phrase that first kind group is corresponding, locally stored for described terminal
Recommendation information in search target information.Wherein, local have this recommendation information for each recommendation information storage
Corresponding crucial phrase.
S105: target information is pushed to described terminal.
In actual applications, video information can be pushed, info web can be pushed, etc.
Deng, do not limit at this.
Below as a example by pushing video information, illustrate.
Assume that the request carrying out information pushing that the terminal received sends is " horrow movie of Li Bingbing ", should
Request comprises three key words " Li Bingbing " " terrified " " film ".These three key word is resolved,
Determine the type that each key word is corresponding: the type that " Li Bingbing " is corresponding can be " performer ", and " terrified " is right
The type answered can be " kind ", and the type that " film " is corresponding can be " channel ".
In actual applications, the process resolved key word can include non-structured terminal request
It is converted into structurized intention pattern, including synon conversion etc..Such as, the terminal received sends
The request carrying out information pushing is " I wants to see the film of joy ", and the key word comprised in this request is " happy "
" film ".These three key word is resolved, by synon conversion, " happy " can be turned
Being changed to " comedy ", the type that " comedy " is corresponding is " kind "；" film " is converted to " film ", " electricity
Shadow " corresponding type is " channel ".
According to the first default compound mode, by above three key word " Li Bingbing " " terrified " " film "
Corresponding type " performer " " kind " " channel " is combined, and obtains first kind group.First combination side
Formula can be configured according to locally stored keyword type combination, if locally stored keyword type
Combination includes " performer+kind+channel ", then can be by type group synthesis " performer corresponding for above-mentioned key word
+ kind+channel "；If locally stored keyword type combination includes " channel+kind+performer ", then
Can be by type group synthesis " channel+kind+performer " corresponding for above-mentioned key word.
Assume that locally stored keyword type combination includes " channel+kind+performer ", by above-mentioned key word
The form of corresponding type group synthesis " channel+kind+performer ", first kind group is " channel+kind+drill
Member ".
Above-mentioned first kind group is mated with the combination of locally stored each keyword type.Locally stored have
Multiple keyword type combines, including " channel+kind+performer ".I.e. the match is successful, according to the first kind
The first crucial phrase " film+terror+Li Bingbing " that type group " channel+kind+performer " is corresponding, deposits in this locality
Searching target information in the recommendation information for this terminal of storage, wherein, this locality is deposited for each recommendation information
Contain the crucial phrase that this recommendation information is corresponding.
In actual applications, server storage has the recommendation information for this terminal, and this recommendation information is with crucial
Phrase correspondence stores.Such as, server storage the recommendation information for this terminal and the crucial phrase of correspondence
Can be as shown in table 1, it is emphasized that, for the purpose of simplifying the description, table 1 only to server storage for
The partial content of the recommendation information of this terminal and the crucial phrase of correspondence illustrates, and representative server is not deposited
The full content of storage.
Table 1
| Crucial phrase | Film+terror+Li Bingbing | Film+describing love affairs+Li Bingbing | TV play+describing love affairs+Zhou Xun |
| Recommendation information | Strange Stories from a Chinese Studio, Resident Evil 6 | I is ready, The Knot | Daming Palace word, Fructus Citri tangerinae are red |
Make a look up in Table 1 according to " film+terror+Li Bingbing ", find "title of a collection of bizarre stories by Pu Songling of the Qing Dynasty" and " life
Change crisis 6 "."title of a collection of bizarre stories by Pu Songling of the Qing Dynasty" and " Resident Evil 6 " are pushed to this terminal as target information.
In illustrated embodiment of the present invention, before receiving the request carrying out information pushing that terminal sends, also
May include that
Receive the interface entrance request that terminal sends；
The first recommendation information is selected, by described first in the locally stored recommendation information for described terminal
Recommendation information is pushed to described terminal.
In illustrated embodiment of the present invention, before receiving the request carrying out information pushing that terminal sends, also
May include that
Receive the interface entrance request that terminal sends；
Information is sent, so that described terminal sends the request carrying out information pushing to described terminal.
In actual applications, terminal can with provide the user dialog box form recommendation interface (such as Fig. 2, figure
3, shown in Fig. 4).After terminal receives the instruction that user opens this recommendation interface, send boundary to server
Face enters request, and shows recommendation interface.
Server is receiving after the interface that terminal sends enters request, can be locally stored for described
The recommendation information of terminal selects the first recommendation information, described first recommendation information is pushed to described terminal (as
Shown in Fig. 2)；Information can also be sent, so that described terminal sends carries out information pushing to described terminal
Request (as shown in Figure 3)；May also wait for receiving terminal and carry out letter according to what the content that user inputs sent
The request (as shown in Figure 4) that breath pushes, the content inputted according to user in user input content, terminal sends
After carrying out the request of information pushing, perform the step shown in Fig. 1.
As in figure 2 it is shown, after terminal receives the instruction that user opens this recommendation interface, send to server
Interface enters request, and shows recommendation interface.Server receive terminal send interface enter request after,
In the locally stored recommendation information for described terminal, select the first recommendation information, recommend described first
Information pushing gives described terminal.Terminal shows this first recommendation information to user.User can enjoy
After one recommendation information, continuing with content, such as " film of Chinese is very little ", terminal inputs according to user
Content sends the request carrying out information pushing to server, and this request is " film of Chinese is very little ", comprises
Two the first key words " Chinese " and " film ".The two key word is resolved by server, determines " China
Language " corresponding type be " language ", the type of " film " correspondence is " channel ".By crucial for the two first
Word is combined, and obtains first kind group, it is assumed that first kind group is " channel+language ".By this first kind
Type group is mated with the combination of locally stored each keyword type, it is assumed that the match is successful, stores in server
Crucial phrase " film+Chinese " corresponding the pushing away of first corresponding with this first kind group " channel+language "
Recommend information.As target information, this recommendation information is pushed to terminal, and this target information is showed use by terminal
Family.
As it is shown on figure 3, after terminal receives the instruction that user opens this recommendation interface, send to server
Interface enters request, and shows recommendation interface.Server receive terminal send interface enter request after,
Information is sent, so that described terminal sends the request carrying out information pushing to described terminal.Server is sent out
The information sent can be " you want to see what kind of film ".Terminal shows this information to user,
So that user inputs related content.In figure, user have input the content of " I wants to see action movie ".Terminal
Content according to user's input sends the request carrying out information pushing to server, and this request is for " I wants to see
Make film ", comprise two the first key words " action " and " film ".The two key word is entered by server
Row resolves, and determines that the type of " action " correspondence is " kind ", and the type that " film " is corresponding is " channel ".
The two the first key word is combined, obtains first kind group, it is assumed that first kind group be " channel+kind
Class ".This first kind group is mated with the combination of locally stored each keyword type, it is assumed that the match is successful,
Server stores first corresponding with this first kind group " channel+kind " crucial phrase " film+dynamic
Make " corresponding recommendation information.As target information, this recommendation information is pushed to terminal, and terminal is by this target
Information shows user.
As shown in Figure 4, after terminal receives the instruction that user opens this recommendation interface, send to server
Interface enters request, and shows recommendation interface.Server receive terminal send interface enter request after,
The request carrying out information pushing sent according to the content that user inputs etc. terminal to be received.User input content
" I wants to see action movie ", the content that terminal inputs according to user carries out asking of information pushing to server transmission
Asking, this request is " I wants to see action movie ", comprises two the first key words " action " and " film ".
The two key word is resolved by server, determines that the type of " action " correspondence is " kind ", " film "
Corresponding type is " channel ".The two the first key word is combined, obtains first kind group, it is assumed that
First kind group is " channel+kind ".This first kind group is combined with locally stored each keyword type
Mate, it is assumed that the match is successful, server stores corresponding with this first kind group " channel+kind "
Recommendation information corresponding to the first crucial phrase " film+action ".This recommendation information is pushed away as target information
Giving terminal, this target information is showed user by terminal.
Below as a example by pushing info web, illustrate.
Assume that the request carrying out information pushing that the terminal received sends is " entertainment news of Li Bingbing ", should
Request comprises three key words " Li Bingbing " " amusement " " news ".These three key word is resolved,
Determine the type that each key word is corresponding: the type that " Li Bingbing " is corresponding can be " performer ", and " amusement " is right
The type answered can be " kind ", and the type of " news " correspondence can be " channel ".
According to the first default compound mode, by above three key word " Li Bingbing " " amusement " " news "
Corresponding type " performer " " kind " " channel " is combined, and obtains first kind group.First combination side
Formula can be configured according to locally stored keyword type combination, if locally stored keyword type
Combination includes " performer+kind+channel ", then can be by type group synthesis " performer corresponding for above-mentioned key word
+ kind+channel "；If locally stored keyword type combination includes " channel+kind+performer ", then
Can be by type group synthesis " channel+kind+performer " corresponding for above-mentioned key word.
Assume that locally stored keyword type combination includes " channel+kind+performer ", by above-mentioned key word
The form of corresponding type group synthesis " channel+kind+performer ", first kind group is " channel+kind+drill
Member ".
Above-mentioned first kind group is mated with the combination of locally stored each keyword type.Locally stored have
Multiple keyword type combines, including " channel+kind+performer ".I.e. the match is successful, according to the first kind
The first crucial phrase " news+amusement+Li Bingbing " that type group " channel+kind+performer " is corresponding, deposits in this locality
Searching target information in the recommendation information for this terminal of storage, wherein, this locality is deposited for each recommendation information
Contain the crucial phrase that this recommendation information is corresponding.
In actual applications, server storage has the recommendation information for this terminal, and this recommendation information is with crucial
Phrase correspondence stores.Such as, server storage the recommendation information for this terminal and the crucial phrase of correspondence
Can be as shown in table 2, it is emphasized that, for the purpose of simplifying the description, table 2 only to server storage for
The partial content of the recommendation information of this terminal and the crucial phrase of correspondence illustrates, and representative server is not deposited
The full content of storage.
Table 2
| Crucial phrase | News+amusement+Li Bingbing | News+fashion+Li Bingbing | Blog+describing love affairs+Tang seven |
| Recommendation information | Link 1, link 2 | Link 3, link 4 | Link 5, link 6 |
Make a look up in Table 1 according to " news+amusement+Li Bingbing ", find link 1, link 2.Will
Link 1, link 2 are pushed to this terminal as target information.
Applying embodiment illustrated in fig. 1 of the present invention, in server, storage has key word type combination, for each
The recommendation information of terminal, and have, for each recommendation information storage, the crucial phrase that this recommendation information is corresponding.Clothes
The key word comprised in the request carrying out information pushing that business device sends according to terminal, is carried out each key word
Resolve, determine the type that each key word is corresponding, and obtain first kind group；By first kind group with local
Each keyword type combination of storage is mated；When the match is successful, according to first kind group corresponding
One crucial phrase, searches target information in the locally stored recommendation information for this terminal, and by target
Information pushing gives this terminal.As can be seen here, such scheme achieves and carries out with user during information pushing
Alternately, thus push, to user, the information that user needs.
The second schematic flow sheet of the information-pushing method that Fig. 5 provides for the embodiment of the present invention, Fig. 5 of the present invention
Illustrated embodiment, on the basis of embodiment illustrated in fig. 1, in the case of S103 coupling is unsuccessful, increases such as
Lower step:
S106: determine the matching degree of first kind group and the combination of each keyword type, selects matching degree the highest
Keyword type combines.
S107: send information to described terminal, so that described terminal sends the pass that described matching degree is the highest
The side information of the keyword type that keyword type combination is corresponding.
S108: receive the side information that described terminal sends.
S109: the type corresponding according to the second key word in side information and type corresponding to the first key word,
According to the second default compound mode, type corresponding for each key word is combined, obtains Second Type
Group.
S110: Second Type group is mated, when mating into the combination of locally stored each keyword type
During merit, perform S111.
S111: according to the second crucial phrase that Second Type group is corresponding, locally stored for described terminal
Recommendation information in search target information, and target information is pushed to described terminal.
As shown in Figure 6, it is assumed that what terminal sent carried out information pushing ask for instructions as " I wants to see a film ", should
First key word " film " is only comprised in asking.This first key word is resolved, determines " film "
Corresponding type is " channel ", and first kind group is " channel ".By this first kind group with locally stored
The combination of each keyword type is mated, it is assumed that this locality does not store keyword type combination " channel ", i.e. S103
Mate unsuccessful.
In this case, determine the matching degree of described first kind group and the combination of each keyword type, select
The keyword type combination that matching degree is the highest.The keyword type combination assuming in server storage have " channel+
Kind " " kind+language+performer " " kind+performer " etc., therefrom select the highest with " channel " matching degree
Keyword type is combined as " channel+kind ".
Information is sent, so that the keyword type combination that terminal sends described matching degree the highest is right to terminal
The side information of the keyword type answered.In figure, the information sent to terminal is that " you want to see what class
The film of type？", so that the content of user's input " I wants to see action movie ", the coupling sent for terminal
Spend the side information of keyword type " kind " corresponding to the highest keyword type combination " channel+kind "
For " I wants to see action movie ".
Receive the side information " I wants to see action movie " that terminal sends, according to the second pass in this side information
Keyword " action " and the first key word " film ", according to the second default compound mode, by each key word
Corresponding type is combined, and obtains Second Type group.Second compound mode can be according to locally stored pass
Keyword type combination is configured, and locally stored keyword type combination includes " channel+kind ", then
Can by corresponding for above-mentioned key word type group synthesis " channel+kind ", Second Type group be " channel+kind
Class ".The match is successful for S103, according to the second crucial phrase " film+action " that Second Type group is corresponding, at this
The recommendation information for described terminal of ground storage searches target information, and described target information is pushed to
Described terminal.
Apply embodiment illustrated in fig. 5 of the present invention, the request carrying out information pushing sent according to terminal obtain the
One type group, with when each keyword type combinations matches of storage is unsuccessful in server, determines first kind group
The matching degree combined with each keyword type, selects the keyword type combination that matching degree is the highest；Send out to terminal
Send information so that terminal send side information, in conjunction with terminal send the request carrying out information pushing and
Side information, searches target information in the locally stored recommendation information for this terminal, and target is believed
Breath is pushed to described terminal.As can be seen here, such scheme achieves and carries out with user during information pushing
Alternately, thus push, to user, the information that user needs.
The third schematic flow sheet of the information-pushing method that Fig. 7 provides for the embodiment of the present invention, Fig. 7 of the present invention
Illustrated embodiment is on the basis of embodiment illustrated in fig. 1, after S105, and increase following steps:
S112: receive the described terminal evaluation information for target information.
S113: evaluation information is carried out parsing and obtains the 3rd key word, determine the type that the 3rd key word is corresponding；
The type corresponding according to the 3rd key word and type corresponding to the first key word, according to the 3rd default combination side
Formula, is combined type corresponding for each key word, obtains the 3rd type group.
S114: the 3rd type group is mated, when mating into the combination of locally stored each keyword type
During merit, perform S115.
S115: according to the 3rd key word group that the 3rd type group is corresponding, locally stored for described terminal
Recommendation information in search target information, and target information is pushed to described terminal.
As shown in Figure 8, on the basis of Fig. 4, the target information of server push is showed user by terminal
After, user can be evaluated for this target information, user's input " film of Chinese is very little " in figure
Content, this content that terminal inputs according to user sends the evaluation information for this target information to server
" film of Chinese is very little ".
This evaluation information is resolved by server, obtains the 3rd key word " Chinese " and " film ", determines
The type that 3rd key word " Chinese " is corresponding is " language ", and the type that the 3rd key word " film " is corresponding is
" channel ".Corresponding according to type " language " corresponding to the 3rd key word and " channel ", the first key word
Type " kind " and " channel ", according to the 3rd default compound mode, by type corresponding for each key word
It is combined, obtains the 3rd type group.3rd compound mode can be according to locally stored keyword type group
Conjunction is configured, it is assumed that locally stored keyword type combination includes " channel+kind+language ", then may be used
With by type group synthesis " channel+kind+language " corresponding for above-mentioned key word, the 3rd type group is " channel
+ kind+language ".The match is successful for S103, according to the 3rd key word group " film+dynamic that the 3rd type group is corresponding
Work+Chinese ", the locally stored recommendation information for described terminal is searched target information, and by described
Target information is pushed to described terminal.
Apply embodiment illustrated in fig. 7 of the present invention, after target information is pushed to described terminal, receive terminal
For the evaluation information of target information, in conjunction with the request carrying out information pushing and the evaluation information of terminal transmission,
In the locally stored recommendation information for this terminal, search target information, and target information is pushed to institute
State terminal.As can be seen here, such scheme achieves and interacts with user during information pushing, thus
The information that user needs is pushed to user.
Corresponding with above-mentioned embodiment of the method, the embodiment of the present invention also provides for a kind of information push-delivery apparatus.
The third structural representation of the information push-delivery apparatus that Fig. 9 provides for the embodiment of the present invention, including: first
Receiver module the 201, first composite module the 202, first matching module 203, first searches module 204 and first
Pushing module 205, wherein,
First receiver module 201, for receive terminal send the request carrying out information pushing, wherein said please
At least one first key word is comprised in asking；
First composite module 202, for resolving each described first key word, determines that each first closes
The type that keyword is corresponding；According to the first default compound mode, by class corresponding for described each first key word
Type is combined, and obtains first kind group；
First matching module 203, for combining described first kind group with locally stored each keyword type
Mate；
First searches module 204, for when the match is successful for the first matching module 203, according to the described first kind
The first crucial phrase that type group is corresponding, searches target in the locally stored recommendation information for described terminal
Information, wherein, local have, for each recommendation information storage, the crucial phrase that this recommendation information is corresponding；
First pushing module 205, for being pushed to described terminal by described target information.
In illustrated embodiment of the present invention, it is also possible to including: the 3rd receiver module and the second pushing module (figure
Not shown in), wherein,
3rd receiver module, the interface sent for receiving terminal enters request；
Second pushing module, for selecting first to push away in the locally stored recommendation information for described terminal
Recommend information, described first recommendation information is pushed to described terminal.
In illustrated embodiment of the present invention, it is also possible to including: the 4th receiver module and the second reminding module (figure
Not shown in), wherein,
4th receiver module, the interface sent for receiving terminal enters request；
Second reminding module, for sending information to described terminal, so that described terminal sends carries out letter
The request that breath pushes.
Applying embodiment illustrated in fig. 9 of the present invention, in server, storage has key word type combination, for each
The recommendation information of terminal, and have, for each recommendation information storage, the crucial phrase that this recommendation information is corresponding.Clothes
The key word comprised in the request carrying out information pushing that business device sends according to terminal, is carried out each key word
Resolve, determine the type that each key word is corresponding, and obtain first kind group；By first kind group with local
Each keyword type combination of storage is mated；When the match is successful, according to first kind group corresponding
One crucial phrase, searches target information in the locally stored recommendation information for this terminal, and by target
Information pushing gives this terminal.As can be seen here, such scheme achieves and carries out with user during information pushing
Alternately, thus push, to user, the information that user needs.
The second structural representation of the information push-delivery apparatus that Figure 10 provides for the embodiment of the present invention, figure of the present invention
10 illustrated embodiments are on the basis of embodiment illustrated in fig. 9, it is also possible to including: select module 206, first
Reminding module the 207, second receiver module the 208, second composite module the 209, second matching module 210 and
Two lookup modules 211, wherein,
Select module 206, for when the first matching module 203 mates unsuccessful, determine the described first kind
Group and the matching degree of each keyword type combination, select the keyword type combination that matching degree is the highest；
First reminding module 207, for sending information to described terminal, so that described terminal sends described
The side information of the keyword type of the keyword type combination correspondence that matching degree is the highest.
Second receiver module 208, for receiving the side information that described terminal sends；
Second composite module 209, for the type corresponding according to the second key word in described side information and institute
State the type that the first key word is corresponding, according to the second default compound mode, by class corresponding for each key word
Type is combined, and obtains Second Type group；
Second matching module 210, for combining described Second Type group with locally stored each keyword type
Mate；
Second searches module 211, for when the match is successful for the second matching module 210, according to described Equations of The Second Kind
The second crucial phrase that type group is corresponding, searches target in the locally stored recommendation information for described terminal
Information, and trigger the first pushing module 205.
Apply embodiment illustrated in fig. 10 of the present invention, the first kind group obtained according to the request of terminal transmission and clothes
When each keyword type combinations matches of storage is unsuccessful in business device, determine first kind group and each crucial part of speech
The matching degree of type combination, selects the keyword type combination that matching degree is the highest；Information is sent to terminal,
So that terminal sends side information, the request carrying out information pushing sent in conjunction with terminal and side information,
The locally stored recommendation information for this terminal is searched target information, and target information is pushed to described
Terminal.As can be seen here, such scheme achieves and interacts with user during information pushing, thus to
User pushes the information that user needs.
The third structural representation of the information push-delivery apparatus that Figure 11 provides for the embodiment of the present invention, figure of the present invention
11 illustrated embodiments are on the basis of embodiment illustrated in fig. 9, it is also possible to including: the 5th receiver module 212,
Three composite module the 213, the 3rd matching module 214 and the 3rd lookup modules 215, wherein,
5th receiver module 212, for receiving the described terminal evaluation information for described target information；
3rd composite module 213, obtains the 3rd key word for described evaluation information is carried out parsing, determines institute
State the type that the 3rd key word is corresponding；The type corresponding according to described 3rd key word and described first key word
Corresponding type, according to the 3rd default compound mode, is combined type corresponding for each key word,
Obtain the 3rd type group；
3rd matching module 214, for combining described 3rd type group with locally stored each keyword type
Mate；
3rd searches module 215, for when the match is successful for the 3rd matching module 214, according to described 3rd class
The 3rd key word group that type group is corresponding, searches target in the locally stored recommendation information for described terminal
Information, and trigger the first pushing module 205.
Apply embodiment illustrated in fig. 11 of the present invention, after target information is pushed to described terminal, receive eventually
Hold the evaluation information for target information, the request carrying out information pushing sent in conjunction with terminal and evaluation information,
In the locally stored recommendation information for this terminal, search target information, and target information is pushed to institute
State terminal.As can be seen here, such scheme achieves and interacts with user during information pushing, thus
The information that user needs is pushed to user.
It should be noted that in this article, the relational terms of such as first and second or the like be used merely to by
One entity or operation separate with another entity or operating space, and not necessarily require or imply these
Relation or the order of any this reality is there is between entity or operation.And, term " includes ", " comprising "
Or its any other variant is intended to comprising of nonexcludability, so that include the mistake of a series of key element
Journey, method, article or equipment not only include those key elements, but also other including being not expressly set out
Key element, or also include the key element intrinsic for this process, method, article or equipment.Do not having
In the case of more restrictions, statement " including ... " key element limited, it is not excluded that including described wanting
Process, method, article or the equipment of element there is also other identical element.
Each embodiment in this specification all uses relevant mode to describe, phase homophase between each embodiment
As part see mutually, what each embodiment stressed is the difference with other embodiments.
For device embodiment, owing to it is substantially similar to embodiment of the method, so the comparison described
Simply, relevant part sees the part of embodiment of the method and illustrates.
One of ordinary skill in the art will appreciate that all or part of step realizing in said method embodiment
The program that can be by completes to instruct relevant hardware, and described program can be stored in computer-readable
Take in storage medium, the storage medium obtained designated herein, such as: ROM/RAM, magnetic disc, CD etc..
The foregoing is only presently preferred embodiments of the present invention, be not intended to limit protection scope of the present invention.
All any modification, equivalent substitution and improvement etc. made within the spirit and principles in the present invention, are all contained in
In protection scope of the present invention.
Claims (12)
1. an information-pushing method, it is characterised in that be applied to server, including:
Receive terminal send the request carrying out information pushing, wherein said request comprises at least one first
Key word；
Each described first key word is resolved, determines the type that each first key word is corresponding；According to
The first compound mode preset, is combined type corresponding for described each first key word, obtains first
Type group；
Described first kind group is mated with the combination of locally stored each keyword type；
When the match is successful, according to the first crucial phrase that described first kind group is corresponding, locally stored
For searching target information in the recommendation information of described terminal, wherein, this locality stores for each recommendation information
There is the crucial phrase that this recommendation information is corresponding；
Described target information is pushed to described terminal.
Method the most according to claim 1, it is characterised in that deposit with this locality in described first kind group
Storage each keyword type combinations matches unsuccessful in the case of, described method also includes:
Determine the matching degree of described first kind group and the combination of each keyword type, select the pass that matching degree is the highest
Keyword type combination；
Information is sent, so that described terminal sends the crucial part of speech that described matching degree is the highest to described terminal
The side information of the keyword type that type combination is corresponding.
Method the most according to claim 2, it is characterised in that described method also includes:
Receive the side information that described terminal sends；
The type corresponding according to the second key word in described side information and class corresponding to described first key word
Type, according to the second default compound mode, is combined type corresponding for each key word, obtains second
Type group；
Described Second Type group is mated with the combination of locally stored each keyword type；
When the match is successful, according to the second crucial phrase that described Second Type group is corresponding, locally stored
For the recommendation information of described terminal is searched target information, and described target information is pushed to described terminal.
Method the most according to claim 1, it is characterised in that the carrying out that described reception terminal sends
Before the request of information pushing, also include:
Receive the interface entrance request that terminal sends；
The first recommendation information is selected, by described first in the locally stored recommendation information for described terminal
Recommendation information is pushed to described terminal.
Method the most according to claim 1, it is characterised in that the carrying out that described reception terminal sends
Before the request of information pushing, also include:
Receive the interface entrance request that terminal sends；
Information is sent, so that described terminal sends the request carrying out information pushing to described terminal.
Method the most according to claim 1, it is characterised in that described target information is pushed described
After described terminal, described method also includes:
Receive the described terminal evaluation information for described target information；
Described evaluation information is carried out parsing and obtains the 3rd key word, determine the class that described 3rd key word is corresponding
Type；The type corresponding according to described 3rd key word and type corresponding to described first key word, according to presetting
The 3rd compound mode, type corresponding for each key word is combined, obtains the 3rd type group；
Described 3rd type group is mated with the combination of locally stored each keyword type；
When the match is successful, according to the 3rd key word group that described 3rd type group is corresponding, locally stored
For the recommendation information of described terminal is searched target information, and described target information is pushed to described terminal.
7. an information push-delivery apparatus, it is characterised in that be applied to server, including: the first receiver module,
First composite module, the first matching module, the first lookup module and the first pushing module, wherein,
Described first receiver module, for receiving the request carrying out information pushing that terminal sends, wherein said
Request comprises at least one first key word；
Described first composite module, for resolving each described first key word, determines each first
The type that key word is corresponding；According to the first default compound mode, by corresponding for described each first key word
Type is combined, and obtains first kind group；
Described first matching module, for by described first kind group and locally stored each keyword type group
Conjunction is mated；
Described first searches module, for when the match is successful for described first matching module, according to described first
The first crucial phrase that type group is corresponding, searches mesh in the locally stored recommendation information for described terminal
Mark information, wherein, local have, for each recommendation information storage, the crucial phrase that this recommendation information is corresponding；
Described first pushing module, for being pushed to described terminal by described target information.
Device the most according to claim 7, it is characterised in that described device also includes: select module
With the first reminding module, wherein,
Described selection module, for when described first matching module coupling is unsuccessful, determining the described first kind
Type group and the matching degree of each keyword type combination, select the keyword type combination that matching degree is the highest；
Described first reminding module, for sending information to described terminal, so that described terminal sends institute
State the side information of keyword type corresponding to the highest keyword type combination of matching degree.
Device the most according to claim 8, it is characterised in that described device also includes: second receives
Module, the second composite module, the second matching module and the second lookup module, wherein,
Described second receiver module, for receiving the side information that described terminal sends；
Described second composite module, for according to type corresponding to the second key word in described side information and
The type that described first key word is corresponding, according to the second default compound mode, by corresponding for each key word
Type is combined, and obtains Second Type group；
Described second matching module, for by described Second Type group and locally stored each keyword type group
Conjunction is mated；
Described second searches module, for when the match is successful for described second matching module, according to described second
The second crucial phrase that type group is corresponding, searches mesh in the locally stored recommendation information for described terminal
Mark information, and trigger described first pushing module.
Device the most according to claim 7, it is characterised in that described device also includes: the 3rd receives
Module and the second pushing module, wherein,
Described 3rd receiver module, the interface sent for receiving terminal enters request；
Described second pushing module, for selecting the in the locally stored recommendation information for described terminal
One recommendation information, is pushed to described terminal by described first recommendation information.
11. devices according to claim 7, it is characterised in that described device also includes: the 4th receives
Module and the second reminding module, wherein,
Described 4th receiver module, the interface sent for receiving terminal enters request；
Described second reminding module, for described terminal send information so that described terminal send into
The request of row information pushing.
12. device according to claim 7, it is characterised in that described device also includes: the 5th receives
Module, the 3rd composite module, the 3rd matching module and the 3rd lookup module, wherein,
Described 5th receiver module, for receiving the described terminal evaluation information for described target information；
Described 3rd composite module, obtains the 3rd key word for described evaluation information is carried out parsing, determines
The type that described 3rd key word is corresponding；The type corresponding according to described 3rd key word and described first key
The type that word is corresponding, according to the 3rd default compound mode, is combined type corresponding for each key word,
Obtain the 3rd type group；
Described 3rd matching module, for by described 3rd type group and locally stored each keyword type group
Conjunction is mated；
Described 3rd searches module, for when the match is successful for described 3rd matching module, according to the described 3rd
The 3rd key word group that type group is corresponding, searches mesh in the locally stored recommendation information for described terminal
Mark information, and trigger described first pushing module.
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