CN105812855A - User cross-screen recognition coincidence-eliminating technology architecture - Google Patents
User cross-screen recognition coincidence-eliminating technology architecture Download PDFInfo
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- CN105812855A CN105812855A CN201610131214.1A CN201610131214A CN105812855A CN 105812855 A CN105812855 A CN 105812855A CN 201610131214 A CN201610131214 A CN 201610131214A CN 105812855 A CN105812855 A CN 105812855A
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- screen
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- identification device
- virtual
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Classifications
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
- H04N21/25808—Management of client data
- H04N21/25816—Management of client data involving client authentication
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
- H04N21/25866—Management of end-user data
- H04N21/25875—Management of end-user data involving end-user authentication
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/441—Acquiring end-user identification, e.g. using personal code sent by the remote control or by inserting a card
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
- H04N21/44213—Monitoring of end-user related data
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/462—Content or additional data management, e.g. creating a master electronic program guide from data received from the Internet and a Head-end, controlling the complexity of a video stream by scaling the resolution or bit-rate based on the client capabilities
- H04N21/4627—Rights management associated to the content
Abstract
The invention relates to a user cross-screen recognition coincidence-eliminating technology architecture. The user cross-screen recognition coincidence-eliminating technology architecture includes a screen recognition device, a code recognition device, an equipment recognition device, an identity recognition device, a screen defining device, a user defining device and a screen coincidence-eliminating device; the screen defining device is used for constituting virtual screens of different physical types through built-in virtual model parameters and reading corresponding recognition data to constitute physical feature parameters corresponding to the virtual screens; the user defining device is used for constituting virtual users of different application types through built-in virtual user parameters and reading corresponding recognition data to constitute authority feature parameters corresponding to the virtual users; and the screen coincidence-eliminating device is used for matching visual or audio data streams with the virtual users, constituting virtual screen data according to the authorities of the virtual users, and pushing the virtual screen data to screens started by users. With the user cross-screen recognition coincidence-eliminating technology architecture adopted, APP-end video advertisement delivery data can be monitored, and targeted distribution and monitoring of multi-screen video advertisements on television ends, PC ends and mobile ends can be realized.
Description
Technical field
The present invention relates to a kind of data presentation technique framework, particularly relate to a kind of complex data source data showing in parallel terminal
Show Technical Architecture.
Background technology
Multi-screen is seizing the eyeball of people, by the continuous transfer between multiple device ends, to complete different purposes,
" across screenization " feature is obvious.
The digital terminal media such as TV, PC, mobile phone, Pad have built the communication network of a multidimensional, under these circumstances, across
Screen linkage marketing has an opportunity to combine different communication channels, compares with single medium, can utilize computer, movement across screen propagation simultaneously
Terminal and television terminal, allow target group in different spaces, time all in the information of contact advertisement, effectively improve target person
The arrival rate of group.
Different screens emphasizes particularly on different fields a little, for special group, can more effectively utilize the relative potence of TV or computer and mobile phone,
Thering is provided specialty content, carry out multidimensional orientation and throw in, more contact and different experience modes provide and preferably carry out with user
Interactive chance.That how to carry out between each screen is collaborative, excavates bigger marketing value, wide between how reasonable distribution is respectively shielded
Accuse budget, be the important problem needing advertising sector jointly to inquire into.
But being intended to solve this problem be not easy to, first advertiser must know, different target colony is at the different media of consumption
What is being seen, how to see time (TV, the Internet, mobile Internet), the difficult point place of this industry just.
Across screen same source data and homology consumer data with see clearly, refer to all of be all based on same sample collection across screen behavior,
The identity informations such as its sex, age, occupation, income are all having in one's pocket.The result being monitored out based on homology sample, energy
Enough best reflections in the arrival situation of each media, particularly recognize the registration between each media to different audient crowds,
Really can provide marketing data accurately to advertiser.Research for same source data is long-standing, it is common that based on a certain region,
Some and the Sampling survey in a period of time, draw investigation report.
The participant in many markets has researched and developed corresponding system and instrument also according to same source data, analyzes number for advertiser
Word consumer behavior feature, offer solution.
The consumer research instrument CCS Planner being specifically designed for multi-screen integration is typical same source data sampling survey, relates to
The problem of the aspects such as demography, brand/product, news media reality and communication.Customer database and optimization is established based on CCS
Model, it is possible to carry out across medium, across screen planning and the budget allocation instrument of optimization.
ECDC digital consumer behavior analysis system, for Chinese Digital consumer at the Internet and mobile Internet two ends to
The behavior monitoring that source sample is carried out analyzes system, by gathering multi-screen data across screen homology monitoring technology module, administers through data
System and multi-Dimensional Data Analytical System provide reliable data analysis.
Same source data research across screen needs to set up substantial amounts of Sample Storehouse, thus spreads to the arrival situation of different target audient, but by
Big in Chinese population radix, media outlets and medium type Numerous, the overall credible and effectiveness of data base has need
Kind.
Before the degree that same source data is not up to ripe, the demand of multi-screen integrated communication this how to solve?Participant in the market is numerous and confused
Have selected the mode of data fusion.The data that will collect between multiple screens with carry out merging by statistical method, converts and
Conversion, derives suitable input mode.
Summary of the invention
It is an object of the invention to provide a kind of user and identify duplicate removal Technical Architecture across screen, solve existing advertisement putting can be only done letter
Breath one way propagation, it is impossible to realize the technical problem of interactive communication.
The user of the present invention identifies duplicate removal Technical Architecture across screen, and including On-Screen Identification device, for code recognition device, equipment identification fills
Put, identity recognition device, screen cut and paste device, user's definition device, screen duplicate removal device, wherein:
On-Screen Identification device, for by hardware circuit feature, identifies different types of vision or audition outlet terminal;
For code recognition device, for by code characteristic, identify different types of vision or the input/output interface of audible data stream;
Equipment identification device, for by communication protocol frame structure, identifies different types of network-termination device;
Identity recognition device, for by the factor data of identification authentication, identifying different types of network application interface;
Screen cut and paste device, for by built-in dummy model parameter, constituting the virtual screen of different physical type, read phase
Data should be identified, form physical characteristic parameter corresponding with virtual screen;
User's definition device, for by built-in Virtual User parameter, constituting the Virtual User of different application type, reads phase
Data should be identified, form authority characteristic parameter corresponding with Virtual User;
Screen duplicate removal device, for vision or audible data stream being mated with Virtual User, forms void according to the authority of Virtual User
Intend on-screen data, push on the screen that user starts.
Described screen cut and paste device includes screen mould device, for inputting the physical parameter of the virtual screen of definition, exports virtual
On-screen data;
User's definition device includes user model device, for inputting the rights parameters of the Virtual User of definition, exports Virtual User
Data.
Described On-Screen Identification device includes computer identification device, TV identification device, top box of digital machine identification device, mobile terminal
Identify device, wherein:
Computer identification device, for by video card authentication code, identifies computer screen;
TV identification device, for by brightness, gray proces circuit, identifies telescreen;
Top box of digital machine identification device, for by codec chip, identifies top box of digital machine video output interface;
Mobile terminal identification device, for by video card authentication code, identifies mobile terminal screen.
Described generation code recognition device includes that network site code disposes device, and page code disposes device, and device disposed by advertisement position code,
Material code disposes device, and device disposed by control code, wherein:
Network site code disposes device, for by website skeleton code fragment, identifies website;
Page code disposes device, for by page framework code snippet, identifies webpage;
Device disposed by advertisement position code, for by CSS framework advertisement position code snippet, identifies location advertising;
Material code disposes device, for by material code feature, identifies story types;
Device disposed by control code, for by control code characteristic, identifies data stream type.
Described equipment identification device includes IP address recognition unit, MAC Address identification device, wherein:
IP address recognition unit, for by IP Address Recognition soft and hardware forward node;
MAC Address identification device, for forwarding by MAC Address identification soft and hardware.
Described identity recognition device includes that Cookies identifies device, account identification device, content identification apparatus, and typing identification fills
Put, time identification device, position identification device, access point identification device, phone identification device, Email identification device,
Wherein:
Cookies identifies device, for identifying that user accesses vestige by Cookies;
Account identification device, for by the account information shared, identifies user's Unified Identity;
Content identification apparatus, for by accessing content, identifying the hot information that user accesses;
Typing identification device, for by accessing interactive information, identifying user's human computer conversation's state;
Time identifies device, for by accessing duration, identifying user's persistent information of hot information;
Position identification device, for by accessing positional information, identifying the customer location of hot information;
Access point identification device, for by access points, identifying the access state of user;
Phone identification device, for by telephone signaling, identifying the communication scope of user;
Email identification device, for by e-mail forward record, identifying the communication scope of user.
Across screen, the user of the present invention identifies that APP end video ads can be thrown in data and be monitored by duplicate removal Technical Architecture, it is achieved electricity
Orientation distribution and monitoring depending on multi-screen video ads such as end, PC end and mobile terminals.
By high definition interactive digital television user data, and the Internet advertising Monitoring Data of Based PC screen combines.By numeral
Change TV media platform, tradition live telecast platform, the Internet are got through with mobile Internet media platform.
Realizing fixed network device id to associate with mobile device ID, by fixed network and the association of mobile ID, a user is using not
When surfing the Net with equipment, advertisement delivery system can reduce consumer demand, and identification is that same user is accessing.
Accompanying drawing explanation
Fig. 1 is that user identifies the population structure schematic diagram of duplicate removal Technical Architecture across screen;
Fig. 2 is that user identifies the partial structurtes schematic diagram of duplicate removal Technical Architecture across screen
Detailed description of the invention
Below in conjunction with the accompanying drawings the detailed description of the invention of the present invention is described in detail.
As it is shown in figure 1, the present embodiment includes On-Screen Identification device 10, for code recognition device 20, equipment identification device 30, body
Part identification device 40, screen cut and paste device 50, user's definition device 60, screen duplicate removal device 70, wherein:
On-Screen Identification device 10, for by hardware circuit feature, identifies different types of vision or audition outlet terminal;
For code recognition device 20, for by code characteristic, identify that the input and output of different types of vision or audible data stream connect
Mouthful;
Equipment identification device 30, for by communication protocol frame structure, identifies different types of network-termination device;
Identity recognition device 40, for by the factor data of identification authentication, identifying different types of network application interface;
Screen cut and paste device 50, for by built-in dummy model parameter, constituting the virtual screen of different physical type, read
Identify data accordingly, form physical characteristic parameter corresponding with virtual screen;
User's definition device 60, for by built-in Virtual User parameter, constituting the Virtual User of different application type, reads
Identify data accordingly, form authority characteristic parameter corresponding with Virtual User;
Screen duplicate removal device 70, for vision or audible data stream being mated with Virtual User, is formed according to the authority of Virtual User
Virtual on screen data, pushes on the screen that user starts.
The user of the present embodiment identifies duplicate removal Technical Architecture across screen, utilizes the hardware environment of existing maturation, by information flow process
In each software node device, hardware node equipment, data input and output soft or hard interface, network application interface and user
Toss about in bed track to blend, utilize authentication information to determine the particular location state of user, be greatly accelerated the contour value information of advertisement and throw
Put, it is to avoid throw in the repetition and repeatedly of mode, precise information is accurately thrown to particular user place, immediate terminal
Or in application, alleviate data throughout, improve the specific aim of data, reduce data and throw in cost and effect.
Screen cut and paste device 50 includes screen mould device 51, for inputting the physical parameter of the virtual screen of definition, and output void
Intend on-screen data;
User's definition device 60 includes user model device 61, for inputting the rights parameters of the Virtual User of definition, and output void
Intend user data.
As in figure 2 it is shown, On-Screen Identification device 10 includes computer identification device 11, TV identification device 12, top box of digital machine is known
Other device 13, mobile terminal identification device 14, wherein:
Computer identification device 11, for by video card authentication code, identifies computer screen;
TV identification device 12, for by brightness, gray proces circuit, identifies telescreen;
Top box of digital machine identification device 13, for by codec chip, identifies top box of digital machine video output interface;
Mobile terminal identification device 14, for by video card authentication code, identifies mobile terminal screen.
Including that network site code disposes device 21 for code recognition device 20, page code disposes device 22, and dress disposed by advertisement position code
Putting 23, material code disposes device 24, and device 25 disposed by control code, wherein:
Network site code disposes device 21, for by website skeleton code fragment, identifies website;
Page code disposes device 22, for by page framework code snippet, identifies webpage;
Device 23 disposed by advertisement position code, for by CSS framework advertisement position code snippet, identifies location advertising;
Material code disposes device 24, for by material code feature, identifies story types;
Device 25 disposed by control code, for by control code characteristic, identifies data stream type.
Equipment identification device 30 includes IP address recognition unit 31, MAC Address identification device 32, wherein:
IP address recognition unit 31, for by IP Address Recognition soft and hardware forward node;
MAC Address identification device 32, for forwarding by MAC Address identification soft and hardware.
Identity recognition device 40 includes that Cookies identifies device 41, account identification device 42, content identification apparatus 43, typing
Identification device 44, time identification device 45, position identification device 46, access point identification device 47, phone identification device 48,
Email identification device 49, wherein:
Cookies identifies device 41, for identifying that user accesses vestige by Cookies;
Account identification device 42, for by the account information shared, identifies user's Unified Identity;
Content identification apparatus 43, for by accessing content, identifying the hot information that user accesses;
Typing identification device 44, for by accessing interactive information, identifying user's human computer conversation's state;
Time identifies device 45, for by accessing duration, identifying user's persistent information of hot information;
Position identification device 46, for by accessing positional information, identifying the customer location of hot information;
Access point identification device 47, for by access points, identifying the access state of user;
Phone identification device 48, for by telephone signaling, identifying the communication scope of user;
Email identification device 49, for by e-mail forward record, identifying the communication scope of user.
The user utilizing the present embodiment identifies duplicate removal Technical Architecture across screen, and advertising message accurately pushes to the close screen of user
Method, comprises the following steps:
By hardware circuit feature, identify different types of vision or audition outlet terminal;
By code characteristic, identify different types of vision or the input/output interface of audible data stream;
By communication protocol frame structure, identify different types of network-termination device;
By the factor data of identification authentication, identify different types of network application interface;
By built-in dummy model parameter, constitute the virtual screen of different physical type, read and identify data accordingly, formed with
The corresponding physical characteristic parameter of virtual screen;
By built-in Virtual User parameter, constitute the Virtual User of different application type, read and identify data accordingly, formed with
Virtual User corresponding authority characteristic parameter;
Vision or audible data stream are mated with Virtual User, forms virtual on screen data according to the authority of Virtual User, push to
On the screen that user starts.
The above, the only present invention preferably detailed description of the invention, but protection scope of the present invention is not limited thereto, and any
Those familiar with the art in the technical scope that the invention discloses, the change that can readily occur in or replacement, all should contain
Cover within protection scope of the present invention.Therefore, protection scope of the present invention should be as the criterion with the protection domain of claims.
Claims (6)
1. user identifies duplicate removal Technical Architecture across screen, and including On-Screen Identification device (10), for code recognition device (20), equipment is known
Other device (30), identity recognition device (40), screen cut and paste device (50), user's definition device (60), screen goes refitting
Put (70), wherein:
On-Screen Identification device (10), for by hardware circuit feature, identifies different types of vision or audition outlet terminal;
For code recognition device (20), for by code characteristic, identify different types of vision or the input and output of audible data stream
Interface;
Equipment identification device (30), for by communication protocol frame structure, identifies different types of network-termination device;
Identity recognition device (40), for by the factor data of identification authentication, identifying different types of network application interface;
Screen cut and paste device (50), for by built-in dummy model parameter, constituting the virtual screen of different physical type, read
Take and identify data accordingly, form physical characteristic parameter corresponding with virtual screen;
User's definition device (60), for by built-in Virtual User parameter, constituting the Virtual User of different application type, reads
Take and identify data accordingly, form authority characteristic parameter corresponding with Virtual User;
Screen duplicate removal device (70), for mating vision or audible data stream with Virtual User, according to the authority shape of Virtual User
Become virtual on screen data, push on the screen that user starts.
2. user as claimed in claim 1 identifies duplicate removal Technical Architecture across screen, and described screen cut and paste device (50) includes screen
Model equipment (51), for inputting the physical parameter of the virtual screen of definition, exports virtual on screen data;
User's definition device (60) includes user model device (61), for inputting the rights parameters of the Virtual User of definition, defeated
Go out Virtual User data.
3. user as claimed in claim 1 or 2 identifies duplicate removal Technical Architecture across screen, and described On-Screen Identification device (10) includes
Computer identification device (11), TV identification device (12), top box of digital machine identification device (13), mobile terminal identification device (14),
Wherein:
Computer identification device (11), for by video card authentication code, identifies computer screen;
TV identification device (12), for by brightness, gray proces circuit, identifies telescreen;
Top box of digital machine identification device (13), for by codec chip, identifies top box of digital machine video output interface;
Mobile terminal identification device (14), for by video card authentication code, identifies mobile terminal screen.
4. user as claimed in claim 3 identifies duplicate removal Technical Architecture across screen, and described generation code recognition device (20) includes website
Device (21) disposed by code, and page code disposes device (22), and device (23) disposed by advertisement position code, and material code disposes dress
Putting (24), device (25) disposed by control code, wherein:
Network site code disposes device (21), for by website skeleton code fragment, identifies website;
Page code disposes device (22), for by page framework code snippet, identifies webpage;
Device (23) disposed by advertisement position code, for by CSS framework advertisement position code snippet, identifies location advertising;
Material code disposes device (24), for by material code feature, identifies story types;
Device (25) disposed by control code, for by control code characteristic, identifies data stream type.
5. user as claimed in claim 4 identifies duplicate removal Technical Architecture across screen, and described equipment identification device (30) includes IP
Address recognition unit (31), MAC Address identification device (32), wherein:
IP address recognition unit (31), for by IP Address Recognition soft and hardware forward node;
MAC Address identification device (32), for forwarding by MAC Address identification soft and hardware.
6. user as claimed in claim 5 identifies duplicate removal Technical Architecture across screen, and described identity recognition device (40) includes Cookies
Identify device (41), account identification device (42), content identification apparatus (43), typing identification device (44), time identification
Device (45), position identification device (46), access point identification device (47), phone identification device (48), Email is known
Other device (49), wherein:
Cookies identifies device (41), for identifying that user accesses vestige by Cookies;
Account identification device (42), for by the account information shared, identifies user's Unified Identity;
Content identification apparatus (43), for by accessing content, identifying the hot information that user accesses;
Typing identification device (44), for by accessing interactive information, identifying user's human computer conversation's state;
Time identifies device (45), for by accessing duration, identifying user's persistent information of hot information;
Position identification device (46), for by accessing positional information, identifying the customer location of hot information;
Access point identification device (47), for by access points, identifying the access state of user;
Phone identification device (48), for by telephone signaling, identifying the communication scope of user;
Email identification device (49), for by e-mail forward record, identifying the communication scope of user.
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