CN105744302A - Method and system for collecting television user information based on Bluetooth peripheral - Google Patents
Method and system for collecting television user information based on Bluetooth peripheral Download PDFInfo
- Publication number
- CN105744302A CN105744302A CN201610064155.0A CN201610064155A CN105744302A CN 105744302 A CN105744302 A CN 105744302A CN 201610064155 A CN201610064155 A CN 201610064155A CN 105744302 A CN105744302 A CN 105744302A
- Authority
- CN
- China
- Prior art keywords
- user
- intelligent television
- peripheral hardware
- bluetooth peripheral
- bluetooth
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
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Classifications
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
- H04N21/25866—Management of end-user data
- H04N21/25891—Management of end-user data being end-user preferences
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/251—Learning process for intelligent management, e.g. learning user preferences for recommending movies
- H04N21/252—Processing of multiple end-users' preferences to derive collaborative data
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/436—Interfacing a local distribution network, e.g. communicating with another STB or one or more peripheral devices inside the home
- H04N21/4363—Adapting the video or multiplex stream to a specific local network, e.g. a IEEE 1394 or Bluetooth® network
- H04N21/43637—Adapting the video or multiplex stream to a specific local network, e.g. a IEEE 1394 or Bluetooth® network involving a wireless protocol, e.g. Bluetooth, RF or wireless LAN [IEEE 802.11]
Abstract
The invention provides a method for collecting television user information based on a Bluetooth peripheral. According to the method provided by the invention, through enabling the Bluetooth peripheral worn by each user to communicate with a smart television, collecting equipment information of the Bluetooth peripheral via the smart television, then recognizing the user using the smart television based on the equipment information, collecting behavior data which the user uses the smart television and uploading to a server, analyzing the behavior data by the server to obtain a habit which the user uses the smart television, and formulating customization information for the user according to the habit which the user uses the smart television, the method can be accurate to the individual user; when manners such as e-business, video website marketing and the like of the television are collocated and implanted subsequently, the method can provide accurate user analysis data and provides more personalized experience for the user. The invention further provides a system; the system consists of the Bluetooth peripheral, the smart television and the server; the Bluetooth peripheral communicates with the smart television; and the smart television communicates with the server.
Description
Technical field
The present invention relates to intelligent appliance technical field, be specifically related to a kind of method and system carrying out TV user information gathering based on bluetooth peripheral hardware.
Background technology
Current Bluetooth technology is widely applied on the intelligent appliances such as TV, has been able to support the bluetooth peripheral hardware such as blue Tooth remote controller, Bluetooth handle.Simultaneously because the appearance of low-power consumption bluetooth BLE makes, Wearable is universal to come.Including blue-tooth intelligence bracelet, Bluetooth watch etc..
Data collection for use TV user is to be realized by the duty of record television machine at present, but the user using television set under normal circumstances is not only a people, when for this situation, the method cannot become more meticulous and record the use habit of statistics individual.
Summary of the invention
Instant invention overcomes the deficiencies in the prior art, it is provided that a kind of method carrying out TV user information gathering based on bluetooth peripheral hardware, it is characterised in that it comprises the following steps:
Step a, the bluetooth peripheral hardware that intelligent television is dressed with at least one user communicates；
Step b, the bluetooth peripheral hardware that at least one user dresses sends facility information to intelligent television；
Step c, intelligent television receives the facility information in step b, according to the signal intensity of facility information, it is filtered, and will be less than the facility information of setting signal intensity level and abandons；
Step d, the user dressing the bluetooth peripheral hardware recording this facility information, according to the facility information after step c filtration, is used the behavioral data of intelligent television to be acquired by intelligent television；
Step e, the behavioral data collected in step d is uploaded onto the server by intelligent television, and behavior data are analyzed drawing the custom that user uses intelligent television by server, and use the custom of intelligent television to formulate the customized information for this user according to user.
Further technical scheme is, also include step f, described step f is specially when the user of the bluetooth peripheral hardware of at least one wearing reuses intelligent television, intelligent television recognizes the user dressing this bluetooth peripheral hardware by the facility information of this bluetooth peripheral hardware, and from server obtaining the customized information pushing for this user to intelligent television.
Further technical scheme is, described facility information is the Bluetooth MAC address of the ID of bluetooth peripheral hardware or bluetooth peripheral hardware.
Further technical scheme is, described behavioral data is that the programme information watched of user, user watch joint object time or user uses switching on and shutting down time of intelligent television.
Further technical scheme is, described customized information is program reminding information or program content information.
Further technical scheme is, the bluetooth peripheral hardware that described intelligent television and at least one user dress is communicated by bluetooth or described intelligent television communicates by monitoring the Bluetooth broadcast of the bluetooth peripheral hardware that at least one user dresses.
Further technical scheme is, is set to Intelligent bracelet, Bluetooth watch or smart mobile phone outside described bluetooth.
The present invention also provides for a kind of system carrying out TV user information gathering based on bluetooth peripheral hardware, it is characterised in that this system is made up of bluetooth peripheral hardware, intelligent television and server, described bluetooth peripheral hardware and intelligent television communication, described intelligent television and server communication；Described bluetooth peripheral hardware communicates for setting up with intelligent television, and sends the facility information of this bluetooth peripheral hardware to intelligent television；It is filtered by described intelligent television for the signal intensity according to facility information, will be less than the facility information of setting signal intensity level to abandon, and to according to the facility information after filtering, use the behavioral data of intelligent television to be acquired the user dressing the bluetooth peripheral hardware recording this facility information；Described server is for receiving the behavioral data that intelligent television gathers, and behavior data are analyzed drawing the custom that user uses intelligent television, and uses the custom of intelligent television to formulate the customized information for this user according to user.
Compared with prior art, the invention has the beneficial effects as follows:
Method provided by the invention is by the bluetooth peripheral hardware each user dressed and intelligent television communication, the facility information of bluetooth peripheral hardware is gathered by intelligent television, then the user using this intelligent television is identified for facility information, passing through the behavioral data using intelligent television of this user of collection and uploading onto the server, behavior data are analyzed drawing the custom that user uses intelligent television by server, and use the custom of intelligent television to formulate the customized information for this user according to user, thus can be accurate to individual consumer, the electric business of TV is implanted in follow-up collocation, it is provided that customer analysis data accurately during the modes such as video website marketing, provide the user more personalized experience.
Accompanying drawing explanation
Fig. 1 is the system architecture diagram carrying out TV user information gathering based on bluetooth peripheral hardware of an embodiment of the present invention.
As it is shown in figure 1, wherein respective figure token name is called:
1 server, 2 intelligent televisions, 3 bluetooth peripheral hardwares.
Detailed description of the invention
Below in conjunction with accompanying drawing, the present invention is further elaborated.
A kind of method carrying out TV user information gathering based on bluetooth peripheral hardware, it comprises the following steps:
Step a, the bluetooth peripheral hardware that intelligent television is dressed with at least one user communicates；
Step b, the bluetooth peripheral hardware that at least one user dresses sends facility information to intelligent television；
Step c, intelligent television receives the facility information in step b, according to the signal intensity of facility information, it is filtered, and will be less than the facility information of setting signal intensity level and abandons；
Step d, the user dressing the bluetooth peripheral hardware recording this facility information, according to the facility information after step c filtration, is used the behavioral data of intelligent television to be acquired by intelligent television；
Step e, the behavioral data collected in step d is uploaded onto the server by intelligent television, and behavior data are analyzed drawing the custom that user uses intelligent television by server, and use the custom of intelligent television to formulate the customized information for this user according to user；
Step f, when the user of the bluetooth peripheral hardware of at least one wearing reuses intelligent television, intelligent television recognizes the user dressing this bluetooth peripheral hardware by the facility information of this bluetooth peripheral hardware, and from server obtaining the customized information pushing for this user to intelligent television.
The method specific embodiment is as follows:
Step a, the bluetooth peripheral hardware that bluetooth peripheral hardware, the bluetooth peripheral hardware of user B wearing and the user C that intelligent television is dressed with user A dresses communicates；The Bluetooth broadcast that communication mode is the bluetooth peripheral hardware that bluetooth peripheral hardware is communicated by bluetooth or intelligent television is dressed by least one user of monitoring that intelligent television is dressed with at least one user communicates
The facility information of this equipment is sent to intelligent television by bluetooth peripheral hardware that bluetooth peripheral hardware, the bluetooth peripheral hardware of user B wearing and the user C that step b, user A dress dresses respectively；
Step c, the facility information of the bluetooth peripheral hardware that the facility information of the bluetooth peripheral hardware that intelligent television receives the facility information of bluetooth peripheral hardware of user A wearing, user B dresses and user C dress, and the signal intensity according to the said equipment information is filtered, find that the signal intensity of facility information of the user C bluetooth peripheral hardware dressed is lower than setting signal intensity level, just abandons the facility information of the user C bluetooth peripheral hardware dressed；
Step d, the facility information of the bluetooth peripheral hardware that intelligent television is dressed according to facility information and the user B of the user A bluetooth peripheral hardware dressed, user A use the behavioral data of intelligent television and user B use the behavioral data of intelligent television to be acquired respectively；
Step e, user A is used the behavioral data of intelligent television and user B to use the behavioral data of intelligent television to upload onto the server by intelligent television, user A is used the behavioral data of intelligent television and user B to use the behavioral data of intelligent television to be analyzed by server, show that user A uses the custom of intelligent television and the custom of user B use intelligent television respectively, and use the custom of intelligent television and user B to use the custom of intelligent television to formulate the customized information of user A and the customized information of user B respectively according to user A；
Step f, when user A dresses bluetooth equipment or user B wearing bluetooth equipment reuses intelligent television, intelligent television just can recognize user A or user B by the facility information of the user A facility information or user B wearing bluetooth equipment dressing bluetooth equipment, and intelligent television is from obtaining the customized information pushing for user A or user B server to intelligent television for user A or user B viewing.
Wherein, facility information is the Bluetooth MAC address of the ID of bluetooth peripheral hardware or bluetooth peripheral hardware, behavioral data is that the programme information watched of user, user watch joint object time or user uses switching on and shutting down time of intelligent television, and customized information is program reminding information or program content information.
Wherein, Intelligent bracelet, Bluetooth watch or smart mobile phone it are set to outside bluetooth.
As it is shown in figure 1, the present embodiment also provides for a kind of system carrying out TV user information gathering based on bluetooth peripheral hardware, this system is formed 1 by bluetooth peripheral hardware 3, intelligent television 2 and server, and bluetooth peripheral hardware 3 communicates with intelligent television 2, and intelligent television 2 communicates with server 1；
Bluetooth peripheral hardware 3 communicates for setting up with intelligent television, and sends the facility information of this bluetooth peripheral hardware to intelligent television；
It is filtered by intelligent television 2 for the signal intensity according to facility information, will be less than the facility information of setting signal intensity level to abandon, and to according to the facility information after filtering, use the behavioral data of intelligent television to be acquired the user dressing the bluetooth peripheral hardware recording this facility information；
Behavior data in receiving the behavioral data that intelligent television gathers, and are analyzed drawing the custom that user uses intelligent television with 1 by server, and use the custom of intelligent television to formulate the customized information for this user according to user.
Data collection for use TV user is to be realized by the duty of record television machine at present, but the user using television set under normal circumstances is not only a people, when for this situation, the method cannot become more meticulous and record the use habit of statistics individual.
Method provided by the invention is by the bluetooth peripheral hardware each user dressed and intelligent television communication, the facility information of bluetooth peripheral hardware is gathered by intelligent television, then the user using this intelligent television is identified for facility information, passing through the behavioral data using intelligent television of this user of collection and uploading onto the server, behavior data are analyzed drawing the custom that user uses intelligent television by server, and use the custom of intelligent television to formulate the customized information for this user according to user, thus can be accurate to individual consumer, the electric business of TV is implanted in follow-up collocation, it is provided that customer analysis data accurately during the modes such as video website marketing, provide the user more personalized experience.
The essence of the present invention is described in detail by above detailed description of the invention; but protection scope of the present invention can not be limited; apparently; under the enlightenment of the present invention; the art those of ordinary skill can also carry out many improvement and modification; it should be noted that these improve and modify within the claims all dropping on the present invention.
Claims (8)
1. the method carrying out TV user information gathering based on bluetooth peripheral hardware, it is characterised in that it comprises the following steps:
Step a, the bluetooth peripheral hardware that intelligent television is dressed with at least one user communicates；
Step b, the bluetooth peripheral hardware that at least one user dresses sends facility information to intelligent television；
Step c, intelligent television receives the facility information in step b, according to the signal intensity of facility information, it is filtered, and will be less than the facility information of setting signal intensity level and abandons；
Step d, the user dressing the bluetooth peripheral hardware recording this facility information, according to the facility information after step c filtration, is used the behavioral data of intelligent television to be acquired by intelligent television；
Step e, the behavioral data collected in step d is uploaded onto the server by intelligent television, and behavior data are analyzed drawing the custom that user uses intelligent television by server, and use the custom of intelligent television to formulate the customized information for this user according to user.
2. the method carrying out TV user information gathering based on bluetooth peripheral hardware according to claim 1, it is characterized in that, also include step f, described step f is specially when the user of the bluetooth peripheral hardware of at least one wearing reuses intelligent television, intelligent television recognizes the user dressing this bluetooth peripheral hardware by the facility information of this bluetooth peripheral hardware, and from server obtaining the customized information pushing for this user to intelligent television.
3. the method carrying out TV user information gathering based on bluetooth peripheral hardware according to claim 1 and 2, it is characterised in that described facility information is the Bluetooth MAC address of the ID of bluetooth peripheral hardware or bluetooth peripheral hardware.
4. the method carrying out TV user information gathering based on bluetooth peripheral hardware according to claim 1 and 2, it is characterised in that described behavioral data is that the programme information watched of user, user watch joint object time or user uses switching on and shutting down time of intelligent television.
5. the method carrying out TV user information gathering based on bluetooth peripheral hardware according to claim 1 and 2, it is characterised in that described customized information is program reminding information or program content information.
6. the method carrying out TV user information gathering based on bluetooth peripheral hardware according to claim 1 and 2, it is characterized in that, the bluetooth peripheral hardware that described intelligent television and at least one user dress is communicated by bluetooth or described intelligent television communicates by monitoring the Bluetooth broadcast of the bluetooth peripheral hardware that at least one user dresses.
7. the method carrying out TV user information gathering based on bluetooth peripheral hardware according to claim 1 and 2, it is characterised in that be set to Intelligent bracelet, Bluetooth watch or smart mobile phone outside described bluetooth.
8. the system carrying out TV user information gathering based on bluetooth peripheral hardware, it is characterised in that this system is made up of bluetooth peripheral hardware, intelligent television and server, described bluetooth peripheral hardware and intelligent television communication, described intelligent television and server communication；
Described bluetooth peripheral hardware communicates for setting up with intelligent television, and sends the facility information of this bluetooth peripheral hardware to intelligent television；
It is filtered by described intelligent television for the signal intensity according to facility information, will be less than the facility information of setting signal intensity level to abandon, and to according to the facility information after filtering, use the behavioral data of intelligent television to be acquired the user dressing the bluetooth peripheral hardware recording this facility information；
Described server is for receiving the behavioral data that intelligent television gathers, and behavior data are analyzed drawing the custom that user uses intelligent television, and uses the custom of intelligent television to formulate the customized information for this user according to user.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610064155.0A CN105744302A (en) | 2016-01-29 | 2016-01-29 | Method and system for collecting television user information based on Bluetooth peripheral |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610064155.0A CN105744302A (en) | 2016-01-29 | 2016-01-29 | Method and system for collecting television user information based on Bluetooth peripheral |
Publications (1)
| Publication Number | Publication Date |
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| CN105744302A true CN105744302A (en) | 2016-07-06 |
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| Application Number | Title | Priority Date | Filing Date |
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| CN201610064155.0A Pending CN105744302A (en) | 2016-01-29 | 2016-01-29 | Method and system for collecting television user information based on Bluetooth peripheral |
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| CN102177707A (en) * | 2008-08-28 | 2011-09-07 | Lg电子株式会社 | Video display apparatus and method of setting user viewing conditions |
| CN102572543A (en) * | 2012-02-29 | 2012-07-11 | 中山大学 | Digital television program recommending system and method thereof |
| CN105163147A (en) * | 2015-08-05 | 2015-12-16 | 深圳创维－Rgb电子有限公司 | Information push method, server, television, wearable device and system |
-
2016
- 2016-01-29 CN CN201610064155.0A patent/CN105744302A/en active Pending
Patent Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US20080244655A1 (en) * | 2007-03-28 | 2008-10-02 | Nokia Corporation | Viral marketing of broadcast content |
| CN102177707A (en) * | 2008-08-28 | 2011-09-07 | Lg电子株式会社 | Video display apparatus and method of setting user viewing conditions |
| CN102572543A (en) * | 2012-02-29 | 2012-07-11 | 中山大学 | Digital television program recommending system and method thereof |
| CN105163147A (en) * | 2015-08-05 | 2015-12-16 | 深圳创维－Rgb电子有限公司 | Information push method, server, television, wearable device and system |
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Application publication date: 20160706 |