CN105719156A - System and method for identifying and promoting goods with labels already added thereto - Google Patents

Abstract

The invention provides a system and method for identifying and promoting goods with labels already added thereto. The system comprises a database used for storing product information of multiple goods and an interface used for receiving submission of content items including one or more goods, wherein the interface can also allow submission of identification information for identifying product features of at least one goods in the content items, and the identification information can be stored in the database. A recommendation module can process the identification information and retrieve a subclass of the product information from the database by use of the product features of the goods. A website module generates display logic used for displaying the subclass of the product information on a user interface so as to display to a user.

Description

For identifying and promoting the system and method adding tagged commodity

Technical field

The present invention relates to for identifying and promoting the system and method adding tagged commodity, belong to system approach technical field.

Background technology

The evolution of electronic technology and data transmission system and development enable more users more rapid and more frequently interactive, and the speed of substantial amounts of information sum nearly continuity according to this is electronically shared.Therefore, online advertisement has become as the important revenue source of e-commerce venture, social media marketing and analysis have become as the principal element of online advertisement income, the program relevant with technology, such as HTML (HypertextMarkupLanguage, HTML) and HTML (Hypertext Markup Language) (HypertextTransferProtocol, HTTP) webpage can be set to display advertisement.But, except advertisement, usually it is also desirable to find the new method for the additional product information on webpage and resource being aimed at specific user or customer group.

When various algorithms are all applied to execution data analysis and generate recommendation, user, often in such a unique location, namely identifies the data that trend is relevant to web page contents with offer, and these data possibly cannot otherwise be obtained by network system.Along these routes, user is through carrying out creating, editing and share online content with the social circle member of this user frequently with social media marketing.Social network sites, for instanceWithHave been attempt to use feeding guiding data to generate the content feeds relevant to specific user.On the other hand, asSuch website has been attempt to usage behavior driving data and collects and be likely to the object data relevant to specific user with showing.Each in these diverse ways all makes each website be worth multi-million dollar.But, these methods are not all provided that the suitable environment for identifying and promote commodity.

Summary of the invention

In order to solve above-mentioned technical problem, the present invention is provided to identify and promote the system and method having added tagged commodity, it utilizes unique method to identify the classification of dependent merchandise, for showing to website user and promoting.

For identifying and promoting the system and method adding tagged commodity, this system includes data base, interface module, recommending module, Website Module, described data base is configured to store the product information of multiple commodity, described interface module is configured to receive the submission of the contents of a project, these contents of a project contain one or more commodity and for identifying the identification information of the product attribute of at least one in described commodity, described interface module is configured to store in the database described identification information, described interface module is configured to allow user to be dynamically generated described identification information, described recommending module is configured to process described identification information and at least use the product attribute of commodity to retrieve the subset of product information from data base, described recommending module is configured to process stored product information, to generate recommended identification information, this identification information is shown by user interface after described content item is submitted to, described recommending module is configured to use the historical behavior data of user to process described identification information, to generate the product information subset of customization, described recommending module is configured to process the request identifying one or more merchandise classifications, share the product information of common product attribute with at least one classification identified by described request with retrieval from data base, described Website Module is configured to generate display logic, for showing described product information subset on a user interface, described Website Module is further configured to and the product information subset of described customization is displayed to the user that as feeding.

Further, this system is additionally included in line enquiry module, advertisement display module, reward module, described online query module is configured to receive the request identifying one or more merchandise classifications, described advertisement display module is configured so that the described identification information received by interface module selects advertisement, and show advertisement on a user interface, described reward module is configured to monitoring user and the interaction of the product information of display in user interface, and rewards based on user interaction distribution.

Further, this system also includes the image capture system of the image of the user being configured for receiving station before mirror, described image capture system includes vertical mirror, digital image capture device, display screen and data and processes and transport module, and described image capture system also includes the illuminator providing illumination.

Further, this system includes at least the brand of product, manufacturer or the retailer that the product attribute of commodity identifies in digital photograph, the clothes fashion of product, pattern or the suggestion purposes also identified in digital photograph including at least the described product attribute of commodity.

Further, this system includes a kind of non-transitory computer-readable medium, wherein stores the data representing the instruction that can be performed by programmed process device, has added tagged commodity for identifying and recommending, and this storage medium includes the instruction for following operation:

The commodity data being used for defining one or more product attributes of multiple commodity is stored to data base；

Receive content item and identify the submission of the instruction of contained commodity in described content item；

Process stored commodity data to generate multiple recommended label, describe the potential product characteristic of identified commodity；

Receiving the selection of at least one in the plurality of recommended label, described selection shows described recommended label and the relatedness of described identified commodity；And

Stored commodity data is updated by the data of the relatedness representing described recommended label and described identified commodity.

Further, described computer-readable recording medium includes operating for storing the instruction defining the interactive user behavior data of one or more users and web page contents and operation for generating and show to user interface the instruction of feeding of stored commodity data subset, operation be used for the request to merchandise classification that receives and process described request with identification relevant to requested classification stored by the subset of commodity data.

A kind of for identifying and promoting the method adding tagged items, the method includes:

Store merchandise news to data base；

There is provided user interface, it is allowed to user uploads the content item containing one or more commodity；

Receive the identification to the one or more commodity in described content item from user；

Process stored merchandise news to update described user interface, thus dynamically guiding one or more labels that described user definition commodity contained with described content item are associated；And

By the merchandise news stored by one or more tag updates of the definition being associated with described commodity.

Further, the method also includes the merchandise classification of the request that receives, including the merchandise classification processing described request, to identify the merchandise news of the storage sharing joint product characteristic with requested classification, including the feeding generating recommended commodity, displayed to the user that by described user interface, including catching image from image capture system and connecting described image capture system and described user interface, the method uses historic user behavioral data or social networks performance data to optimize the feeding of the recommended commodity generated.

Compared with prior art, the method have the advantages that

The present invention for identifying and promoting commodity in online environment, and it utilizes unique method to identify the classification of dependent merchandise, for showing to website user and promoting.

Accompanying drawing explanation

Fig. 1 is the block diagram that the system according to an embodiment runs residing network environment.

Fig. 2 is the block diagram of the exemplary web sites module of the system according to an embodiment.

Fig. 3 is the block diagram of the example components module of the Website Module forming the system according to an embodiment.

Fig. 4 is the flow chart that the illustrative methods for generating the feeding promoting commodity according to an embodiment is described.

Fig. 5 be illustrate according to an embodiment for identifying commodity and receiving user and define the flow chart of illustrative methods of classification.

Fig. 6 is the flow chart that the illustrative methods for generating and perform ballot according to an embodiment is described.

Fig. 7 describes the graphical representation of exemplary that the default content according to an embodiment is fed to.

Fig. 8 describes according to an embodiment, for identifying the graphical representation of exemplary of the user interface of product characteristics and classification.

Fig. 9 A-Fig. 9 E describes, according to an embodiment, to be used for generating the graphical representation of exemplary of the mobile user interface of (defining) merchandise classification of user-defined definition and characteristic.

Figure 10 describes according to an embodiment, for defining the graphical representation of exemplary of the user interface of the ballot based on fashion.

Figure 11 illustrates the graphical representation of exemplary of self-photography mirror group system, and described system intends the image file of the system that is uploaded to for generating and transmitting.

Figure 12 is flow chart, it is shown that the data of self-photography mirror group system shown in Figure 11 process the illustrative methods with transport module.

Detailed description of the invention

Coming below with reference to the accompanying drawings to describe present disclosure more fully hereinafter, these accompanying drawings are consequently formed the part of the present invention, and represent specific embodiment by graphic mode.But, summary of the invention can multiple different form be implemented, and therefore, summary of the invention capped or that be claimed should be construed to be not limited to any embodiment described in this paper；The embodiment provided is merely to illustrate.Similarly, its summary of the invention being intended to be claimed or cover has comparatively wide protection domain.In addition, for instance, summary of the invention can be embodied as method, device, parts or system.It is therefoie, for example, embodiment can adopt the form of hardware, software, firmware or its combination in any (except software itself).Therefore, described in detail below being not intended as is considered in a limiting sense.

In entire disclosure and claims, term is except the meaning clearly illustrated, it is also possible to have in context hint or implicit nuance the meaning.Similarly, phrase used herein " in one embodiment " not necessarily refers to same embodiment, and phrase used herein " in another embodiment " not necessarily refers to different embodiments.Such as, the summary of the invention being claimed is intended to the combination including all or part of embodiment.Therefore, the present invention is not to be restricted except in light of the attached claims and their equivalents.

Generally, at least in part term can be understood according to use within a context.Such as, term used herein, for instance " with ", "or" or "and/or" can include multiple implication, this context depending, at least partially, on using this type of term.Typically, if "or" is used for coupling listed items, for instance A, B or C, it is intended to indicate that A, B and C (this sentences and comprises meaning use), also includes A, B or C (this sentences exclusiveness meaning and uses).Additionally, term used herein " one or more ", depend, at least partially, on context, can be used for describing any feature, structure or characteristic with odd number meaning, or can be used for the combination of plural references Expressive Features, structure or characteristic.Similarly, term, for instance " ", " " or " described " is it will also be appreciated that for expressing the usage of odd number or expressing the usage of plural number, this depends, at least partially, on context.Additionally, term "based" can be regarded as not necessarily expresses one group of exclusiveness factor, but the extra factor not necessarily knowing description can being allowed to exist, equally, this depends, at least partially, on context.

Based on the examination to the following drawings and detailed description, to those skilled in the art, other system, method, feature and advantage will be apparent from, or will become clear from.All these extra systems, method, feature and advantage are intended to be contained in this specification, in protection scope of the present invention, and protected by the following claims.The content of this part is not construed as the restriction to those claim.Further aspect and advantage are discussed below.

By introducing, communication technology makes consumer, businessman, advertiser and its hetero-organization (being commonly referred to " user " in this article) promptly exchange information, data and thought.User can by various electronic mediums, network and form or use various electronic medium, network and form to transmit, receive or otherwise sharing contents project." content item " used herein be often referred to can show on webpage and be seen by the user or with the web page contents of user interaction.Content item can have various form, and can include expecting to article, picture, video, social media content and other information sources that Internet user promotes.

Various social media websites there is presently provided such platform, namely allows user search, searching, comment, editor, announcement and shares some content item with other users in its social networks.No matter other members in the network of specific user, be the finite element network of authorized user or open network, before can checking all equally, edit and again announcing by its each automatic network or even network outside other members before the content item shared.Additionally, third party website can be displayed next to content item in easily accessed hyperlink, user is made to share those content items rapidly on their respective social networks.Carrying out to make this process be prone to, social networking website can provide application programming interface (API), it is provided that the access to various social network data.Such as, use various social networks API, on third party website, the content item of display can be displayed in a series of quick links side, makes the user of browsing pictures can " point is praised " or directly project shared to one or more social networking website from this third party website.In this way, relevant with the interaction of user and content item social network data by accessing the API of third party website or can be generated by third party website.

Access the API of social network data to can be additionally used in the various processes being used in the project determining that popular online project or be likely to spread rapidly as " virus " and be prone to carry out.Along with content item obtains more pageview in various social networkies, and then obtain and more share and recommend, this content item can reach such a degree, and namely this content is considered virus and equally spreads rapidly, and exponentially increases in user access request.By monitoring diffusibility in various degree, or the project of " hot topic ", being combined with other data analysis techniques, a kind of system can be designed, it is for identifying the content item most possibly when for specific user with promotional value.

Additionally, social network data can be aggregated, and in some cases, when content is shown on third party's webpage, it is displayed next at content item.Such as, can show by the article on ESPN.com that multiple social networks recommends designator, the number of times that display this article has been shared in various social networking website and/or point is praised.As used herein, " recommendation designator " is intended to the social network data comprising form of ownership, and it can be obtained by social networks API, and can be used for indicating user to use social networks and content interaction.Such as, it is recommended that designator may indicate thatOn multiple share or " praising ",On multiple " pushing away spy (tweet) " or " forward (retweet) ",On multiple " links (pin) " or based on the hash tag popularity between multiple social networkies.Also, it is recommended to designator can form by promoting the relevant designator of data to the internal product in specific website territory, for instance indicate its liveness in forum of group, or the numeral of the user interaction within website domain itself or mark.Therefore, it is recommended that designator is intended to all types of designators broadly including can be used for estimating the social interaction level with internet content project.Skilled person will appreciate that, in website, for instance on social networks, instruction recommends the other technologies with properties of product can be developed under protection scope of the present invention and spirit and use.

Consider that manufacturer can from using social networks each side to benefit the commodity to promote them for development as the ecommerce of revenue streams of online advertisement and merchandise sales and importance.Especially, manufacturer can benefit from high-quality, its commodity are described data and label is associated, for instance can be produced by one or more social network user self or the description data of definition.Additionally, manufacturer can benefit from social network sites or the forum of improvement, it allows social network user description data assist in identifying commodity and add label for commodity, to promote those products to other social network user.Except making manufacturer be benefited, advertiser may also benefit from being associated their advertisement with the content item increasing consumer appeal, for instance can pass through to collect social networks and recommend designator, and the History Performance Data analyzing the content item on website indicates.

The present invention is used for making user, can identify including consumer, manufacturer and advertiser and promote commodity in on-line system.On the one hand, it is provided that background system and data base, to store and to safeguard the data relevant to commodity, and it is connected to website or interface, territory.The available interface, territory being associated with website of user is to identify one or more commodity, and these commodity part as content item is uploaded, or is connected to website, for instance in picture.Commodity can be added label by such as relevant to product attribute, style, brand, manufacturer's information, retail price, suggestion purposes and/or other classifications information by user subsequently.Such as, user can uploading pictures to website, or one or more photo on authoring system access scan user computer or on social network account.Then user interface can promote user identify image or its subdivision or add label for image or its subdivision, to identify commodity shown in image.In one embodiment, interface may be configured as and allows user to draw square frame or other shapes around the commodity in photo.In other embodiments, interface can allow user to add terminal index wire, in order to accurately points out the position of product on photo, and makes the label placed above this exact position and photo connection be associated, for example, goes out as shown in fig. 9e.Selectively, described system can " self-identifying " commodity, with in photo generate product " having border " profile.Produced by have the profile on border to carry out editing or refining optionally by user's input.

Once user has identified the commodity in photo, subsequently user be prompted identify product one or more characteristics, as in conjunction with Fig. 5 further describe in detail.This system may also provide award or excitation, encourages user to provide multiple high-quality label.By providing high-quality user-defined label, system can generate other data that can be used for promoting other commodity on one or more social networks.Data can be used for popularization product on website, or can optionally be packed, and is sold to one or more third party manufacturer or advertiser.In certain embodiments, it may be necessary to user inputs essential or preferred classification, for instance the brand of product or manufacturer, to obtain the award credit of the behavior.Imagine various incentive programs consistent with the present invention, and these schemes can be implemented to encourage user to define high-quality Product labelling, and the social networks characteristic provided by website is provided.Similar method may be used in the content item definition label and data that family is other forms except photo.Such as, for video, product information not only can be associated by user with video, may also include ageing label, and certain period that product is shown in video is identified.

Web station interface also can provide the user and the selection of other user's sharing contents projects of website.In this way, system can be run as the social networking website of himself, in this website, the friend of user, kinsfolk, colleague interpersonal relationships net, and the follow-up connection in those networks, can be used for finding additional relevant connection.Individual's social networks can refer to one group of direct inter personal contact or one group indirectly inter personal contact.Direct inter personal contact refers to the relation of individual, and it can be individual-to-individual for wherein linking up, for instance with kinsfolk, friend, work together, go together.Indirectly inter personal contact refers to by the relation of a people with another people acquisition, but to be absent from the communication of individual-to-individual form, for instance friends of friends etc..Different privileges or authority can be associated with the relation in social networks.Except individual, social networks also can produce relation or be connected with entity, for instance company, brand or so-called " visual human ".The social networks of individual can present in a variety of forms, for instance visual pattern, electronic form or functional form.Such as, in order to realize data analysis purpose, the entity list in social networks can be shown as node by " social graph " or " social chart ", is sideline or link by relational representation.System can use the connection of multiple degree in social networks subsequently, to improve behavioral targeting.

Additionally, web station interface can make user by using API its account and one or more third party's social networking website to be linked.When selecting the user's share photos with website itself or other web page contents as user, user is also selectively chosen and content is shared between its third party's social networking website.According to other aspects of the invention the recommendation designator from these third party's social networking website can be monitored and uses subsequently.

Once user upload, add label and on website sharing contents project, other members just may have access to subsequently, browse and carry out interaction with this content item.According to it is contemplated by the invention that various interaction and web site features, it is not intended to be limited to embodiment provided in this article.In one embodiment, when user's Website login, the feeding of commodity is displayed to the user that.This initial feeding can produce in many ways, the popular article on, website interactive including the history based on the preference of user, user and website, or any number of different filter criteria that user or webmaster could dictate that.Therefore, in certain embodiments, such as shown in Fig. 7, when user logs in its account, first user can see start picture, the feeding of " the most reputable (TopRated) " of the popular article in " default feed (DefaultFeed) " field mark 701 that this start picture includes issuing content item in user social contact network and/or website domain, it can be comprised on start picture as independent field mark 702.Additionally, the one or more other feeding of user's definable, this feeding can be displayed in the side of acquiescence and the most reputable feeding, for instance by using the new feeding field mark 704 added.Standard can be classified by user by use, including search terms key word, product attribute, classification, topic interested, ballot etc., it is possible to define new feeding.Once produce new feeding, this feeding just can interval when user logins every time, to subscribe, be saved every time and update, or with user with and preserve in real time and update interaction during the interaction of website.

In certain embodiments, described system can pass through one or more third parties, for instance brand manufacturer, goods producer etc. collect data feeding.Described system can show the data feeding of content item that third party issues from trend system user, and can the display of real-time update user, to make the user can be interactive with shown content item, and the content item directly issued to third party adds label information.In a further embodiment, described system directly can be co-signed marketing program and is connected to allow the product that third party co-signs to be directly displayed in system with third party.

Once be fed to the initial of specific user's display content items, this user just can occur interactive for several times with the independent content item in feeding, including, such as, click this project, preserve this project, in individual's feeding of user or on one or more third party's social networks, share this project, this project is added into one or more storehouse, designator entirety will be recommended to be added into content item or any one in tagged multiple independent commodity can be added in single content item, etc..When the user in network clicks when adding tagged photo of display in its feeding, still can by the publicly accessible API that website the provides content item being published on third party website by click whether through clicking the content issued on himself web station interface, user can be redirected to the webpage showing multiple other guide projects, and described content item and clicked commodity share illustrative characteristic or classification.

The specific project of display can be determined in many ways, for instance shares the content item of one or more user-defined characteristics with user behavior data, is confirmed as the content item of hot topic, has the important content item recommending instruction data or use the other technologies of its any combination by selecting.In addition, this type of method can be promoted other aspects of data and analysis based on social activity and be optimized, such as consider that number is praised, shares and browsed to a point of destination, or by considering in user and social networks that the degree of relationship between other members, with specific project, interactive method occurs.In certain embodiments, popular content item can preferentially be inserted, for instance be shown near the original position of product list or the original position of product list, or the product obtaining highlighting is inserted.Make its commodity preferentially be shown and insert additionally, advertiser or manufacturer can pay, and/or associate with other rival commodities.

In certain embodiments, once a series of commodity or content item are chosen and display, user's just optional arbitrary content item also performs various action.Such as, link can be embedded in shown content item, maybe link is positioned next to described content item, the product page of this particular manufacturer allowing users to be redirected to this content item or retailer.In this way, website can make user be easier to the recommendation of websites of third party manufacturer, and on website, user can the purchase-transaction of finished item.In certain embodiments, the webpage that user can show in the website, territory of social networks self completes purchase-transaction.In other embodiments, user can complete to buy or pay on the website of brand manufacturer, but brand manufacturer also can issue the picture of institute's bought item on the website, territory of existing system.In this way, it is also beneficial to brand manufacturer excitation user and issues purchase summary, for instance for the other purchase facilitated with buy other users user-dependent.Such as, brand manufacturer for buying or exchange offer award because user issues every caused, maybe can provide for thoughts and reward.In either case, website self and/or third party manufacturer can provide a user with award or monetary incentive, to promote its commodity or when these actions cause transaction to complete or during page browsing, otherwise identify the commodity with high-quality label or explanation.

Additionally, manufacturer or retailer are optional by himself account of portal management, safeguard the archives for product sold or service and list wherein.In this way, website user can be directly connected by interface with manufacturer or retailer's page, to share and to promote the product of this retailer in the social networks of user.Such as, local retailers or Specialty Design teacher can safeguard particular group of users, for instance those user's groups in geographic range, or the user of whole website can product or service page.Manufacturer or retailer can benefit from the incentive program using website self to implement, or when the action of user causes that transaction completes, manufacturer can directly provide a user with award.

Website also can provide multiple service to manufacturer or retailer, for instance by using website cohersive and integrated data to assist retailer safeguard the inventory list of renewal and provide the feedback of popular article.In this way, retailer may benefit from learning inventory management, it uses the data analysis that other aspects according to website described herein are implemented.The expense for maintaining web account can be collected to manufacturer or retailer in website, or can provide the mode of the access web site features of different stage based on manufacturer or retailer's subscription status.Website also can provide, for manufacturer or retailer, the ability of user-defined label controlling to be associated with its product.Such as, the product that manufacturer uploads may be configured as shielded, and manufacturer may select the label of authorised user's input or removes the label that can not accurately reflect image product.In certain embodiments, website can allow brand manufacturer directly project to be distributed to website, uses search engine to position this project without user.The available commission in website or similar fee arrangement issue, to exchange brand manufacturer access for, the content item having added label data.Equally, brand manufacturer can allow user to complete to buy on the website of brand manufacturer, to issue summary or the photo of the project from the purchase of this brand manufacturer on website, and can encourage user's do so.Skilled person will appreciate that additional feature or to the various combinations of features above or amendment can use in protection scope of the present invention and spirit.

Embodiment 1

With reference now to accompanying drawing, Fig. 1 describes to illustrate the schematic diagram of the embodiment of the network environment 100 of simplification, and network environment 100 allows system user identify in the online content project of such as photo etc and promote commodity.Can change, for instance, other embodiments that can change in parts layout or in unit type also should include in the theme being claimed.Network environment 100 can include various communication network 110, for instance the Internet, LAN (LAN), wide area network (WAN), wireless network etc..

Network environment 100 can include one or more content supplier 115.Content supplier 115 can generate to one or more user 120A-120N, create, provide and/or sponsored content, such as webpage, website, information, data or other guide project, some in these users can use mobile equipment 125A-N, for instance smart mobile phone, panel computer, PDA (personal digital assistant) or other wireless devices access network 110.The example of content can include text, image, audio frequency, video etc., its can physical signalling, such as, for example, the form of the signal of telecommunication be processed, maybe can be stored in memorizer, such as, for example, as physical state.Website Module 130 is operatively coupled to network 110 and is configurable to generate the various webpages performing function of the present invention.Additionally, Website Module 130 by multiple standalone modules, such as, can form in conjunction with those standalone modules described in Fig. 3 or utilize described module.

The user 120A-120N being coupled to network 110 can be interactive with the content item that content supplier 115 provides, content supplier 115 its can be instant social networking website self, or the third party provider of content.User 120A-120N can be people, businessman, machine, content supplier 115 itself, Website Module 130 or entity and application program, and it can be connected to each other each other by network 110 and interactive.User 120A-120N can use one or more web applications that one or more in web application, stand-alone utility, mobile applications or mobile client device can be used by network 110, is connected with other users in content supplier 115 and/or network 110.Each in each web application web application, stand-alone utility and mobile applications can be individually referred to as client application or client device, or user application or subscriber equipment.Preferably, mobile applications or mobile subscriber equipment 125A-125N are contacted by Website Module 130 or are communicated with.Subscriber equipment 125A-125N can include can sending and receive the computer equipment of signal can include can sending or receiving the computing equipment of signal, for instance by wired or wireless network (such as, network 110, it can be the Internet).Subscriber equipment 125A-125N can, such as, including desktop computer or pocket equipment, such as mobile phone, smart phone, display pager, radio frequency (RF) equipment, infrared (IR) equipment, PDA, laptop computer, panel computer, kneetop computer, Set Top Box, wearable computer, in conjunction with various technical characteristics, the integrated equipment of the feature of such as the said equipment, the technical characteristic of such as the said equipment, etc..Subscriber equipment 125A-125N is likely to be varied from performance or characteristic aspect, particularly relates to display size and aspect ratio.The different display sizes of different subscriber equipmenies and aspect ratio can make webpage or advertisement have different presenting on those specific subscriber equipmenies.Such as, cell-phone can include the limited numeric keypad of function or display, for instance for showing the monochromatic liquid crystal display (LCD) of text.But, by contrast, as another example, that the client device with function of surfing the Net can include one or more physics or virtual keyboard, mass storage, one or more accelerometer, one or more gyroscope, global positioning system (GPS) or other location recognition type equipment, or there is the display of Premium Features, such as touch color 2 D or three dimensional display, enumerate hereby.

Subscriber equipment 125A-125N can include maybe can performing several operation systems, including PC operating system, for instanceMACOSOrOr Mobile operating system, for instanceOr WINDOWSDeng.Subscriber equipment 125A-125N may also include and maybe can perform multiple application program, the client software application that such as can communicate with other equipment, such as transmit one or more message, such as by Email, Short Message Service (SMS) or multimedia information service (MMS), including passing through network, for instance social networks, including, such asOrSome possible examples are only provided at this.Subscriber equipment 125A-125N may also include or perform application program with transferring content, such as, for example, and content of text, content of multimedia etc..Subscriber equipment 125A-125N may also include or perform application program to complete multiple possible task, for instance browses, search for, play various forms of content, including video that is locally-stored or that fluidize or game.Mentioned above for illustrating that the theme being claimed is intended to include various possible feature or performance.

But, the whole parts not described in Fig. 1 all may be present in all systems, but can include unshowned other parts in accompanying drawing in some embodiment.Layout and the type of parts when without departing from the spirit of claim described herein or protection domain, can be changed.

Content server 140 can include being configured to pass network provides the equipment to another equipment by content.Such as, content server can master control website, for instance social network site, or personal user's website (such as blog (blog), video podcast (vlog), online friend-making website etc.).Content server also can master control other websites various, include but not limited to business website, Educational website, dictionary website, encyclopaedia website, Wiki (wikis), financial web site, government website etc..Content server may further provide various service, includes but not limited to network service, third party's service, audio service, Video service, E-mail service, instant messaging (IM) service, SMS service, MMS service, FTP service, ip voice (VOIP) service, calendar service, photo service etc..The example of the content item of content server master control can include text, image, audio frequency, video etc., its can physical signalling, such as, for example, the form of the signal of telecommunication be processed, maybe can be stored in memorizer, for example, as physical state.Desktop computer, multicomputer system, microprocessor type or programmable-consumer electronic product etc. can be included as the example of the equipment that content server runs.

Website Module 130 can, with background system communication, to generate logic to show user interface, be used for identifying and promoting commodity, including providing interactive user interface, for handling the various characteristic of field according to the present invention.Website Module 130 can include one or more being positioned at individual server and by the separate modular of its manipulation, or can by be distributed in can multiple module compositions in multiple distributed servers of efficient communication each other.Website Module 130 may further be configured to generate a large amount of webpages with various interactive elements, and described interactive elements makes user sign in territory, checking user identity, and to such as relevant with commodity data interactive it is organized.In addition, although the preferred embodiment of the invention relates to identifying and promoting commodity (such as, clothing and fashion list product), such as can be located in photo and add those commodity tagged with descriptive information, it will be recognized to those skilled in the art that this system also can be applicable to other environment without difficulty.As non-limiting example, these type of other environment can include food, health & beauty, home decoration, electronic product, automobile, destination etc. of travelling or have a holiday.

Website Module 130 can be able to generate the figure display page with multiple element and for monitoring the computing equipment of user and these elements and the interaction of the page.Website Module 130 can include processor 132, memorizer 134, software 136 and interface 138.Website Module 130 can be the parts separated with content server 140, or this system can be combined to single parts or equipment.Additionally, one or more parts of Website Module 130 can trustship on a single computing device, or can be distributed in the distributive computing facility of one or more efficient communication, for instance by between the distributed server that network 110 connects.

Interface 138 can communicate with any one in subscriber equipment 125A-125N, content server 140 and/or content supplier 115.Interface 138 can include the user interface being configured to allow the either component in user and/or manager and Website Module 130 interactive.Such as, subscriber equipment 120A-120N and/or manager can be interactive with the content item page, and interactive by it, make display logic pass through Website Module 130 and generate, as described in connection with figure 2, with the information that display is relevant to one or more commodity.

Processor 132 in Website Module 130 can include central processing unit (CPU), graphic process unit (GPU), digital signal processor (DSP) or other kinds of process equipment.Processor 132 can be any one in multiple systems in parts.Such as, processor 132 can be a part for standard personal computer or work station.Processor 132 can be one or more general processor, digital signal processor, special IC, field programmable gate array, server, network, digital circuit, analog circuit and combination thereof, or the equipment for analyzing and process data of other currently known or later exploitations.Processor 132 runs in combinations with software program, for instance the code (namely by programming) manually generated.

Processor 132 can couple with memorizer 134, or memorizer 134 can be independent parts.Interface 138 and/or software 136 can be stored in memorizer 134.Memorizer 134 may include but be not limited to computer-readable recording medium, such as various types of volatibility and non-volatile memory medium, including random access memory, read only memory, programmable read only memory, EPROM, electricallyerasable ROM (EEROM), flash memory, tape or disk, optical medium etc..Memorizer 134 can include the random access memory for processor 132.Selectively, described memorizer 134 can separate with processor 132, for instance the cache memory of processor, system storage or other memorizeies.Memorizer 134 could be for storing the advertisement of record or the External memory equipment of user data or data base.Example includes hard disk drive, compact disk (CD), digital video disk (DVD), memory card, memory stick, floppy disk, USB (universal serial bus) (USB) storage device or can effectively store any other equipment of advertisement or user data.Memorizer 134 can be used to store and can pass through the instruction that processor 132 performs.Additionally, Website Module 130 can with one or more data bases, data base's efficient communication of namely distributed or other forms, described data base collects and stores merchandise related information.

Shown in accompanying drawing or function as herein described, action or task can by program processor perform, make in memorizer 134 store instruction be carried out.Function, action or task do not rely on certain types of instruction group, storage medium, processor or process strategy, and can pass through the execution such as software, hardware, integrated circuit, firmware, microcode, run alone or in combination.Equally, process strategy and can include multiprocessing, multitask, parallel processing etc..Processor 132 is configured to run software 136.Software 136 can include for generating the product page with multiple element the instruction interactive with this page and element for monitoring user.

Interface 138 can be user input device or display.Interface 138 can include keyboard, keypad or cursor control device, for instance mouse or stick, touch-screen display, remote controller or any other operation are for the equipment with Website Module 130 interaction.Interface 138 can include the display coupled with processor 132, and this display is configured to the output of video-stream processor 132.Display can be LCD, Organic Light Emitting Diode (OLED), flat faced display, solid state display, cathode ray tube (CRT), projector, printer or other currently known or in the future exploitations for exporting the display device determining information.Display can be used as observing the interface of processor 132 function for user, or is used as to utilize software 136 to provide input bound of parameter face.

The disclosure contemplates a kind of computer-readable medium, and it includes instruction or receives in response to transmitting signal and perform instruction, so that the equipment being connected to network can in transmission over networks sound, video, audio frequency, image or any other data.Interface 138 can be used for providing instruction on network by COM1.It can be maybe the physical connection of example, in hardware that described COM1 can create in a software form.Described COM1 can be configured to and other parts any in network, foreign medium, display or network system 100, or its combination is connected.Connection with network can be physical connection, for instance wired ethernet connects or can as described below wirelessly set up.Equally, can be physical connection with the connection of miscellaneous part in network system 100 or can wirelessly set up.Either component in network system 100 can pass through network, includes but not limited to that network 110 is coupled to each other.Such as, Website Module 130 can be coupled with content server 140 and/or content supplier 115 by network 110.Correspondingly, the either component in network system 100 can include COM1, and it is configured to and network, for instance network 110 is connected, and this network can be wireless network.

Wireless network can by client device and network-coupled.Wireless network can adopt independent self-organizing network, mesh network, WLAN (WLAN) network, cellular network etc..The system of terminal that wireless network can farther include to be coupled by radio link etc., gateway, router etc., it can move or optionally self assembly freely, randomly, so that network topology structure can change, even sometimes changes rapidly.Wireless network also can adopt multiple network access technology further, including Long Term Evolution (LTE), WLAN, wireless router (WR) mesh network, or the second filial generation, the third generation or forth generation (2G, 3G or 4G) cellular technology etc..Network access technique can realize for equipment, such as, for example, and the covering on a large scale of the client device that mobility degree is different.Such as, network can make the communication of radio frequency (RF) or wireless type be possibly realized by one or more network access techniques, and the example of network access technique has global system for mobile communications (GSM), UMTS (UMTS), GPRS (general packet radio service) (GPRS), enhanced data gsm environment (EDGE), third generation partner program (3GPP) Long Term Evolution (LTE), Long Term Evolution (LTE) upgrade version, WCDMA to access (WCDMA), bluetooth, 802.11b/g/n etc..Wireless network can include any kind of wireless communication mechanism virtually, and by these mechanism, signal can at equipment, for instance client device or transmit between computing equipment, between network etc. or transmission in network etc..

The network (such as, network 110) connecting the said equipment can be " content transmission network " or " content distributing network " (CDN).Such as, content supplier 115 and/or content server 140 can be parts of CDN.CDN refers generally to distribution content delivery system, including by one group of computer of network or multiple network linking or computing equipment.CDN can adopt software, system, agreement or technology to promote various service, for instance inside perhaps Streaming Media or the storage of application program, buffer memory, transmission.Service is also with ancillary technique, includes but not limited to " process of cloud computing, distributed storage, DNS request, offer, signal monitoring and report, content-targeted, personalized or business intelligence.CDN also can make entity operate in whole or in part or manage the architecture of another website.

Similarly, the network (such as network 110) connecting the said equipment can be equity (or P2P) network of computing capability or the bandwidth that can adopt network participants, and can adopt special equipment, such as, for example, the network of private server is contrasted；But, some networks can adopt both and additive method.P2P network can be typically used in be arranged by self-organizing or configures couple nodes.Peer-to-peer network can adopt some nodes that can run as " client " and " server ".Such as, content supplier 115 and/or content server 140, or unshowned one or more server can at P2P network, for instance network 110 provides advertisement and/or content to subscriber equipment 125A-125N.Subscriber equipment 125A-125N can pass through Mobile solution interface, for instance can beOr the smart mobile phone application program run on similar intelligent mobile phone platform, access the content from content supplier 115, content server 140 or interface 138.

Embodiment 2

Referring now to Fig. 2, Fig. 2, illustrate the block diagram of exemplary web sites module 130.Described Website Module 130 can include request processor 202, and it can be identical with the processor 132 discussed in conjunction with Fig. 1.Website Module 130 also can farther include display logic maker 204 and/or recommend maker 201.Content server 140 can provide the access to content item for Website Module 130, so that Website Module 130 can be monitored and receive the information relevant to commodity.In running, request processor 202 receives the data relevant with the multiple content items from content server 140, to generate the display logic relevant with the performance of user and the interaction of content item group or degree.Such as, request processor 202 can pass through publicly available API channel and various content servers 140, for instance social network server communication.Request processor 202 can retrieve the data relevant to other performance datas recommending designator and various different content project.Additionally, Website Module 130 can provide the API group of himself, it is allowed to content server 140 and one or more database communications being associated with Website Module 130 and web station interface.In this way, the user's content item on content server 140 can promptly directly from content server 140 to website, territory user account share and preservation information.Request processor 202 can analyze the interaction of user and content item, or on content server 140 or by user interface 138, summarizes the system database of multiple commodity related data with final updated and maintenance.Then display logic maker 204 can generate logic, represents for the figure creating display of commodity related data, for instance to in the feeding of the user of user interface 138 interaction.

In certain embodiments, Website Module 130 can use and recommend maker 201 to retrieve and process can to pass through, with receiving from content server 140 or be stored in, classification or other descriptive informations that the content item in the system database that accesses of Website Module 130 is associated.Display logic maker 204 can use to be recommended maker 201 to generate and shows the content interactive relevant to user and interface 138.Such as, user can input searching request in the search column in user interface 138.Reception is asked and uses to recommend maker 201 that it is processed by request processor 202.Recommending maker 201 by network 110 and one or more data bases, or will to communicate with content server 140, and generate dependent merchandise list and any descriptive information, described information can be stored for those products by system.Then, display logic maker 204 can generate and can pass through the interactive elements that interface 138 displays to the user that.In addition, if user is by clicking the content item of display, such as click interface 138 and carry out interaction, so request processor 202 can follow similar process, to generate display Similar content item purpose graphic element, for instance with those content items that shown content item shares one or more descriptive characteristics.Request processor 202 and display logic maker 204 can process request that is multiple and that use Website Module 130 to be associated, and it is likely to need or recommend maker 201 to process the product data of storage perhaps without utilizing, such as serviceability data, user preference, historical data and various data analysis technique, to produce to recommend, show to specific user.

Use similar method, it is recommended that maker 201 can be further used for one or more qualities or the characteristic that are associated based on the content item being associated and/or upload with user with user, it is provided that user specifically recommends.Such as, it is recommended that maker 201 can utilize one or more intelligent algorithms to determine the build of user and to be produced as user's body or the customized recommendation of other characteristics relevant to user's body quality that can be determined by system.Recommend maker 201 that one or more intelligent algorithms can also be utilized to determine one or more attributes being associated with user preference style or interest.In these cases, it is recommended that maker 201 produces Products Show or display content items, it is determined sharing similar characteristic with user's build, style and interest, and this can be determined by the interaction of user Yu website being analyzed or selected by clear and definite user.

Embodiment 3

An alternative embodiment of the invention obtains the image uploaded by the self-photography mirror equipment catching image.With reference to Figure 11, wherein self-photography mirror group 1100 illustrates in the drawings.Self-photography mirror group includes a vertical mirror 1102, digital image capture device 1104, message display 1106 and data and processes and transport module (being not shown), and these devices will be described in detail below.

Vertical mirror 1102 in embodiment shown in Figure 11 is regular planar glass mirror, and it has smooth panel.The illumination apparatus having for providing a user with suitable illumination when using mirror group 1100 disposed about in mirror outer rim.Can application size, quantity or the illumination apparatus that varies in color, the ambient As of different purposes and use to better adapt to mirror group 1100 in different embodiments of the invention.The user of mirror group 1100 can by can the self installation of different illuminators control and customize illumination apparatus, or the control system of pre-programmed only need to be used to adjust illumination apparatus.

Digital image capture device 1104 is the digital camera in diagram embodiment.Photographing unit can be placed on different local, for instance on the top center point of mirror 1102, or after mirror 1102, therefore when user uses photographing unit to take a picture, will naturally see to photographing unit 1104.In the described embodiment, photographing unit 1104 is placed on after one-way transparent film well known in the art or other kinds of material, this allows to reflex on user oriented side, and therefore user can see themselves in mirror, and allows photographing unit to catch image behind from mirror 1102.

Message display 1106 displays to the user that message.The message shown by screen 1106 be may include but be not limited to: write down message to inform that user is ready to take pictures, or other prompting messages, for instance " waiting to be connected ", " being connected to subscriber equipment ", " image that transmission is caught " and " being transmitted " etc..

Self-photography mirror group 1100 uses data to process and transport module is to complete data collection, wireless connections and data transmission.Data process and transport module possesses the wireless connection capability being connected to user's personal device (such as mobile phone), can be directly connected to the mobile phone of user, or by being connected to the mobile phone of user for identifying and promoting the present system adding tagged commodity and related business information.Described data process and transport module can be placed on the independent data coupled with image capture apparatus 1104 and process and in transmitting device.Described module also can be integrated in image capture apparatus 1104 to become a part for image capture apparatus 1104.

Flow chart in Figure 12 illustrates that the user of being easy to that data process and transport module uses uploads images onto the method for this identification He extension system adding tagged commodity.At frame 1200 place, data process and transport module is connected with the personal device foundation of user by wireless connections.Except above-mentioned wireless connections, wireless connections herein may also include bluetooth connect, beacon connect or process between transport module and the personal device of user in data other feasible be connected.After establishing the connection, in frame 1202, needs are agreed to connect by the personal device (such as mobile phone) of user.This step requires that mobile phone user agrees to be connected with module and prepare and module exchange data.Setting up after connecting, user can use mobile telephone equipment to open and/or close image capture apparatus 1104.By pop-up dialogue box on a user device or notice, allow user confirm to be connected with the data process in self-photography mirror group and transport module, and agree to send information to module and/or receive information to confirm described step from module.

After the user's license obtaining transmission data, at frame 1204 place, module starts the image file that transmission is caught, and at frame 1206 place, the personal device of user starts to receive this class file.Received file can be stored on the local storage of subscriber equipment, for instance is stored in the camera film of user mobile phone at frame 1208 place.Or, containing an information in the data of the personal device from module transfer to user, for calling disclosed system, added tagged product to identify and to promote.At frame 1210 place, this message will call described system, thus the program of the disclosed system started in the personal device of user.Then, the image file processed from data and transport module obtains is uploaded to described system by described program, and completes user's identification by user profile previously stored in program.The image file uploaded will process in the disclosure being described below.

Embodiment 4

Referring now to Fig. 3, the Website Module 130 according to an embodiment is described in more detail.In this embodiment, Website Module 130 can include one or more independent module.Each independent module can store on the same computing device or be distributed in one or more computing equipment.In one embodiment, Website Module 130 can be made up of interface module 304, recommending module 306, online query module 308, advertisement module 310, reward module 312, library module 314 and community module 316.In other embodiments, Website Module 130 can include unshowned other parts or module in accompanying drawing, or selectively, may not include the module of all descriptions.Therefore, layout and the type of parts can be changed when without departing from the spirit of claim as herein described or protection domain.

Website Module 130 also can with one or more database communications.In one embodiment, Website Module 130 can communicate with advertising database 318, manufacturer database 320 and/or one or more system database 322.The same operator of each Tong Guo the native system in these data bases safeguards, maybe can carry out maintenance and operation by third party.In one embodiment, advertiser can wish to be associated advertisement with the extensive stock information shown by Website Module 130.Website Module can communicate with advertising database 318, to carry out real time bid (RTB) request and response.In other embodiments, manufacturer can use the one or more features provided by Website Module 130 to produce and the manufacturer's presence of himself on maintaining web.Additionally, Website Module 130 may have access to manufacturer database to retrieve the product information relevant to the extensive stock shown by Website Module 130 and details.System itself also safeguards one or more system database 322, for collecting and user and Website Module 130, content server 140 and/or by the relevant data of the interaction of content server 140 or any content item of system self master control.

Referring now to the various modules that can be provided with described system, what Website Module 130 utilized in its comprising modules one or more generates web data, for and being shown to web browser by interface module 304 output.In some embodiments, part web data is stored in this locality and can pass through interface module 304 and retrieve from previous web data conveyer and obtain, therefore, the web data part updated is sent to supply or is covered the web data having stored in interface module 304.In general, in response to user's request or the interaction with interface module 304, at least some of of web data is generated.Such as, web data before being exported by Website Module 130, can customize according to specific user and/or time period.

Recommending module 306 communicates with one or more in system and/or manufacturer database, with the information that retrieval is relevant to commodity to be shown.Recommending module 306 can process the commodity data of storage, maximally related to predict which commodity data is in response to user interaction.In certain embodiments, recommending module 306 is it is contemplated that click data, user preference, historical data, interactive data and/or other kinds of performance data, to predict which project is mated the most with the request of user and/or which project most probable causes further user interaction, for instance sold.Such as, when using the content item relevant with medicated clothing, it is recommended that module 306 can process the product data of storage based on the interaction of user with the product data shown by interface module 304, to predict fashion trend.These data can be used by system subsequently, to determine that other users of system should be shown by which project, or can sell the instruction that manufacturer and retailer have come into vogue as which project, and should, for instance, show in online and off-line retail shop.

Recommending module 306 it be also possible to use many algorithms, machine learning techniques and data analysis and predicts the popular suitability.Such as, recommending module 306 can use and the exponential time relevant history of decay and performance data relevant weighted data popular in product and/or the recurrent frequency of descriptive keyword that is associated with particular content item, to predict which project is hot topic in various Web Communities.Various data analysis techniques can be further used for process performance data and one or more machine learning methods can be utilized to promote the quality of stored commodity data further, such as by improving specified associations between content item, and attribute associated there or illustrative characteristic.In this way, system is monitored sustainably and updates the data being associated with each content item, with optimizing product and its add the relation between tagged data, for instance by interval or real-time in the way of.Also, it is recommended to module 306 is it is contemplated that the social aspect calculated, for instance the frequency of the correlation degree between time element, associated user and/or the descriptive keyword in particular network.And, it is recommended that module is it is contemplated that the cohersive and integrated data that obtains from one or more third party's Source Search, for instance from the hash tag data of other social networking website.In this way, system can be interactive based on the social networks of user, retrieve the data that specific unique user height is personalized, such as by considering the key word sharing the intimate degree of friendship submitted to by user, or can also retrieve and analytical data, to predict the trend of whole network or its certain subset.

Interface module 304 may also allow for user and inputs search or query term.In this case, online query module 308 by reception and process query term and with other data bases one or more or module, for instance recommending module 306 communicates, and inquires about relevant the results list to user to generate.Additionally, advertisement module 310 can receive the Query Information from online query module 308, and communicate with one or more advertising databases 318, inquire about relevant advertisement to user to retrieve.Advertisement module 310 also can analyze the element shown by interface module 304, to select one or more relevant advertisement, for being shown in user interface based on other elements shown by interface module 304.In this way, the available advertisement module 310 of system produces ad revenue, for instance by by dependent merchandise with have shown that product on a user interface is associated.Such as, user can upload and add label with picture that descriptive characteristic is an apparel brand, or user can one or more photo on authoring system access scan subscriber computer or on social network account.Add tagged photo when to user's recommended products, to show to the subsequent user of website subsequently.The competitor of the manufacturer of the shown product added in tagged photo is likely to hope when specific competing product or brand display to the user that, its payment expense is to show its advertisement.The various advertisement schemes making product data monetization and display advertisement can use in protection scope of the present invention and spirit.

Available reward module 312, to encourage user to participate in the various aspects of system, for instance definition label or establishment ballot.Incentive plan can be designed, and it is associated with each user account.Award can be cash, maybe can implement ideal money or reward on total mark scheme.Especially, it is provided that incentive program is conducive to excitation user to participate in system, and provides high-quality data for system.Such as, when user uploads content item to website or authoring system access scan one or more photo, request user defines the one or more classifications or product attribute that are associated with this content item.Various incentive programs are used for encouraging user to provide high-quality classification and illustrative product attribute.In this way, system help guarantees that the data received from each user are all accurate and relevant.Once user has uploaded content to website, user just can based on project on website or user closed be coupled to its account any social networking website obtain point praise number or other recommend designator, it is thus achieved that extra award.This purposes can be converted into accumulative reward points subsequently, for instance for exchanging merchandise discount, buying gift giving friend etc..Additionally, each employing system is added tagged project by system carries out deep linking, so that the traceable user of system and related web site, for instance the interaction of the content item on other social media websites.In this way, no matter when interactive with the content item on other websites other users are, for instance when adding tagged content item and sharing on relevant social media website, system can provide excitation.

In a further embodiment, the incentive program based on rank can be used.User can use web site features and issue product information, to obtain experience and to reach next rank.User can issue the number of times of project or the type that user can take action, and can be subject to the restriction of particular levels of users.Alternatively, user is payable to cancel some restrictive condition, or pays to obtain the certain rank accessing web site features.The specific rank of user can be additionally used in the information degree that other users show to website (namely issuing exposure) that restriction user issues.Various contests can also be used for excitation user and participate in and generate high quality of products information.Such as, can organizing competition, instruct user to generate the optimal response to particular problem or target, for instance design is for realizing the best clothing of specific purpose.Then user can respond contest, and wishes to obtain award with this, thus generating the quality data for the concrete theme as contest focus.Various types of contests can be used for generating the award to participating user, and generates the data about particular topic.

The setting additionally, questionnaire or ballot can combine with reward module 312.Questionnaire can be used as the mode receiving consumer to the directly feedback of theme, and this is likely to cause user, manufacturer, retailer or gray interest.Reward module 312 can provide award, to encourage consumer to participate in and to complete questionnaire.Additionally, third party manufacturer, retailer and/or advertiser can provide a user with the award of oneself, for instance cash bonuses or merchandise discount.In this way, website can provide a kind of convenient manner affecting consumer by focusing on particular commodity interest for manufacturer and advertiser.

When user can preserve a series of content item being made up of one or more content items having been browsed or being uploaded to website on website, may also provide library module 314.The saved all or part of content item of user can together show and access by commodity data associated therewith.The content of display can be classified by user, for instance by defining subclass or the group of one or more content item, and it can be accessed after a while by other members in user and/or its social networks.Such as, the one or more commodity photograph album of user creatable, its by theme, classification and/or descriptive characteristic marshalling (such as leisure, full dress, commercial affairs, cotton, silk quality, cotta, sleeveless, skirt, trousers or other can the similar characteristics relevant to the special substance of content item and considerations).Then user when browsing and with web site contents interaction, can preserve other content item to its respective photograph album.Additionally, the project regulation privacy restriction that user can be uploaded by user or user preserves based on overall or each photograph album.

In certain embodiments, when user uploads or add tagged full content project all store and be shown in independent display window time, it is possible to provide other planting modes on sink characteristic.This window of user-accessible, with the performance data following the trail of content item and the data created by user.The content that user uploads before can not only browsing and access all, additionally it is possible to follow the trail of the browse performance data relevant to its noncontinuous item, and by multiple restrictive condition organising data.Such as, in one embodiment, background system can be monitored with data base and store the information relevant to web page contents interaction with user.These data can be shown in content item side or coupled, and this content item is shown as the part in specific user storehouse.Various interactive approach can be provided a user with, to allow user, for instance, by recommending the number of designator, date or the last consumption (recency) and other similar restrictive conditions, data are classified.

Community module 316 is alternatively website user and provides multiple social interaction feature.In certain embodiments, community module 316 allows user to create and participates in group, activity and/or forum (to be commonly referred to " group " in this article).Website user can be likely to configured privacy restriction according to founder and access different groups.Community module 316 allows user's establishment group, for instance can for particular topic or commodity subset.When user creates or uploads new content item, interface module 304 can communicate with community module 316, to show a series of particular group of specific user's Internet access.The optional user of user wishes shown in or associated there group of content item subsequently, for instance close, by clicking, the frame being coupled to one or more activity, group or forum.

Embodiment 5

Referring now to Fig. 4, it is shown that flow chart, flow chart illustrates the illustrative methods for generating the feeding promoting commodity according to an embodiment.In frame 402, the data relevant to multiple commodity are stored in one or more data base.Intermittent or monitor in real time web page contents can be passed through, website, territory itself collect data, or can from one or more third party's Source Search data, for instance inputted by data or use web crawlers.The data stored can cover multiple theme, including historic user behavioral data, merchandise news, for instance product attribute, style, brand, manufacturer's information, retail price or suggestion purposes, and/or the product data created specially by user or the edition owner of website, territory.

In frame 404, user and web page contents are interactive, this web page contents can trustship on website, territory or third party website.These are interactive for system monitoring, to generate for specific user or generally speaking, and the behavioral data of the user of website.These interactions of system monitoring, dynamically to infer social relations and the product relation of user, for instance two or more commodity or the relatedness between its characteristic.In block 406, system also can receive the clearly defined commodity data of user.Such as, in certain embodiments, user can upload commodity picture.Once upload, user just can the details closed of provider condition, and with any number of product attribute, photo is added label.In other embodiments, user can be positioned on user computer maybe one or more photo on one of user social contact network account that can link to system by authoring system access scan.User may specify that the photo of limited quantity is to be scanned, or system may only the photo of scanning finite subset, for instance system is defined as those photos most popular.Such as, if user's authoring system accesses its social networks, then system is it is contemplated that except other data, for instance timestamp or geographical position, the number recommending designator being associated with user picture, adds label with the photo that suggestion is limited quantity.In this way, system generates and user retrains less suggestion.

In any one situation, in order to generate high-quality label, system uses intelligent algorithm, dynamically to guide user to select the label of one or more suggestion.The text that might not can generate based on pseudorandom or computer to the label of user's suggestion, but the label created before system user is analyzed by the commodity data of bonding behavior data and storage, it is determined which label is most possible relevant to commodity.Additionally, system may also allow for user's dynamic creation is not also transfused to system or the label otherwise do not recommended.Available various incentive programs excitation user creates and selects high-quality label.

According at least one embodiment, described system also can identify the various features in content item automatically, and to assist user that content is added label, or auxiliary recommending module 306 generates Products Show.Such as, in the situation that content item is photo, system is it is contemplated that label is positioned over the position in photo by user.The each side specifying position in the available photo of system subsequently, for instance shade, saturation and contrast-data, automatically to detect in the details relevant with project specifying position.In this way, except other details, system also can identify the color of the project being added label automatically, and is generating in for the label recommendations of user it is contemplated that this color subsequently.

Additionally, the information automatically identified by system can be stored and collect to be applied to multiple systems feature.Such as, for color, system can automatically store identified color and collect them, to build the style archives of user.Such as, color can be grouped by system based on common trait or characteristic, for instance the warm degree of color or application in season.Once edit and storing this information, system just analyzes stored information sustainably, confirms relevant series of parameters and scope to generate to the style between associated shadow and color combination.In certain embodiments, system can generate alarm or warning, notifies that user's particular color combines beyond optimum range.This warning can be used for indicating the two pieces in clothing assembly not mate or inharmonious.System also can provide a user with the selection of parameter and the scope adjusting its specific style archives.Other product attribute, for instance brand or product price, can be automatically recognized and store equally, to create similar files on each of customers and when product exceeds the scope that system is determined, generates alarm, and those skilled in the art are also apparent from by this.

Turning now to Fig. 4, in block 408, system utilizes the other data monitoring user interaction reception in frame 404 update and increase one or more data base for storing commodity data, and receive user-defined data in block 406, update and increase one or more data base for storing commodity data.In frame 410, the request that receives is to generate the feeding of the commodity to specific user.In block 412, this request is processed to retrieve dependent merchandise data from data base.Such as, in certain embodiments, the browsable website of new user, and for the general request of content feeds can be committed to system automatically.In other embodiments, even if not accessed website, territory before user, but system also can read data from the cookie of user and other available behavioral datas, and uses which content of machine learning techniques automatic Prediction to be likely to be best suited for specific user's.If having accessed website, territory before user and/or having created account, system also can retrieve historical data and the preference data of this user, to be generated as the feeding of this user customization.In a further embodiment, system can use machine learning techniques to continue to monitor user and other users with this user's sharing of common characteristic, includes sharing the feeding of the hot product in a degree of other users being connected with user to generate.

In frame 414, the recognizable system of system with popularization and/or the data of hot topic, and provide orderly result.Such as, in conjunction with the incentive program being used for specific embodiment, the preference that system can make advertiser be its commodity is inserted quotation or otherwise pays expense.Additionally, advertiser can pay, its product product with rival or particular keywords are associated.In these embodiments, gray product is inserted into meeting in particular advertisement propaganda activity in the feeding of the directed standard of regulation, or can be illustrated within a part for the advertisement of other positions of webpage, for instance in the banner on feeding side.

In frame 416, the specific embodiment of system can filter the commodity feeding retrieved according to privacy restriction.Such as, can filtering feeding according to privacy restriction, the restriction of these privacies is by the user generating feeding for it, or has uploaded and created the user setup of the commodity data being shown in now in feeding.Therefore, other users can limit relevant with its passing system activity created by user in perhaps information so that content and movable only can be used by limited system user subset, for instance only can be used by sharing with this user a degree of those connection user.In frame 418, some embodiment can filter the commodity data of retrieval further according to the historical use data of specific user.Can according to the network data relevant to properties of product or based on showing that the data analysis that some product is more or less correlated with specific user filters feeding.In frame 420, generate final commodity feeding, and it is presented to user.Fig. 7 describes the graphical representation of exemplary of the content feeds of acquiescence, and described content feeds can use all or part of step in conjunction with method described in Fig. 4 to generate.

Embodiment 6

Referring now to Fig. 5, describing flow chart, this flow chart illustrates according to an embodiment, for identifying commodity and receiving the illustrative methods of user-defined classification.In frame 502, user uses user interface to upload content item to system.This content item can be located on the special user equipment for accessing system, such as smart mobile phone or kneetop computer, or can be located at other positions on the Internet, for instance it is positioned on third party website, it is accessed by user, and submits to by being connected to the hyperlink of content item.In frame 504, system receives the instruction of the commodity identified in content item.This instruction can through user's click on content project, for instance the commodity described in photo are received by user interface.In block 506, system identification the subregion of the content item of commodity is contained.Such as, when content item is picture, system can identify the bounded domain containing commodity based on by user interface from the instruction that user receives.In a further embodiment, system can analyze the Pixel Information in picture, to automatically generate the bounded domain of one or more commodity in photo.

In frame 508, user interface can provide the user button or instrument, to confirm the accuracy of bounded domain that system generates.Multiple renewal can be provided the user or replace bounded domain so that it reflects the technology of size of commodity that content item comprises more accurately.Such as, in frame 504, user can when user sends instruction the edge of drag and drop bounded domain, or change and change the part of identification.Additionally, in certain embodiments, user can place brand label on photo, and is moved by label to the item destination locations described in photo.User can also drag and drop guide line or other designators to be exactly found continuous item destination locations in photo, and provide visual link brand label.In frame 510, system receives user's input of the product attribute about commodity.In certain embodiments, can point out user that one or more essential and/or preferred product attribute is described in detail, for instance product brand or manufacturer.Additionally, excitation can be provided a user with and rewards, so that one or more other preferred product attribute is described in detail.

In frame 512, system can provide automatic suggestion, to assist user to define product characteristics.Such as, some embodiment can use machine learning techniques to determine which label is best suitable for the particular commodity identified in the content item.Label can be generated itself by the historical behavior of users whole in analysis system by system, or label is likely to clearly be created by other users, and it is defined as being likely to relevant to identified article height by system, as described further above in conjunction with recommending module 306.In frame 514, can showing graphical interfaces, auxiliary user defines new item property and characteristic.In certain embodiments, tree structure or pop-up window can be provided a user with, for guiding the process of definition respective labels.In other embodiments, user can describe the label of hash in detail, and receives the recommendation that system generates in whole process.In frame 516, user selects the one or more descriptive characteristics by system recommendation or product category.In frame 518, after user completes definition or selects all required product attribute, the award corresponding with the label quality that user provides and quantity will be allocated by system.

In certain embodiments, user can access system from the mobile phone browser or smart mobile phone application program performing user interface.In this case, user can also utilize the photographic head of mobile equipment, to shoot the photo of commodity bar code.Mobile solution interface will search for product database automatically, with the commodity that identification is associated with bar code.User defines the Product labelling in conjunction with described in Fig. 5 by can continue to subsequently.

Embodiment 7

Referring now to Fig. 8, describing the graphical representation of exemplary of the user interface according to an embodiment, described user interface identifies characteristic and the classification of commodity for assisting user.In this embodiment, after user uploads content item 801, display to the user that user interface 800.Content item 801 is displayed next in list of labels 802, and list of labels 802 had previously had been directed towards one or more commodity of describing in content item 801 and defined.Thering is provided other window 803, to assist user, with other label, content item 801 adds label, and allow user dynamically to define other label, these labels are relevant with the characteristic of commodity identified in content item 801.When user starts the field frame entering information into window 803, system can automatically generate the list 806 being proposed label.Described label can be displayed next in one or more reward indicator 807, and excitation user specifies other high-quality label.First may call for user and specify essential or preferred label, for instance manufacturer labels 804.Additionally, user can add extra label, for instance fabric type 805 or other product attributes.

User interface windows 803 can also provide the user hyperlink input frame 808, it is allowed to user is directly by goods links to third party website, for instance the manufacturer of project or retailer.System can also automatically generate the items list 810 matched potentially with one or more products of identifying in content item.List 810 can generate based on the data stored in system database are analyzed, or can pass through the standard that is specifically directed tag match to those third party businessmans provided, and generates from the set product submitted to by one or more manufacturers or retailer.Once list 810 generates, commodity are directly linked by user's just optional corresponding project with third party website subsequently.

Once user with the addition of all required label, and about any narrative description of product of content item or evaluation, user just can click interface button 811 to add label to content item, and finally submits content item to, is used for being applied to website, territory.Can be chosen before content item one or more are being submitted to quickly to share frame 812 additionally, user interface can provide the user.Quickly sharing frame 812 can make user be shared on the one or more social networkies already by public API linked user account by content item simultaneously.Can allow users to content item is directly shared to user the one or more forums being authorized to system or library additionally, quickly share frame 812.The diagram that Fig. 8 provides is only the illustrative embodiments according to multiple different embodiments disclosed herein, and it will be apparent for a person skilled in the art that more feature, amendment or embodiment are all possible in protection scope of the present invention.

Referring now to Fig. 9 A-Fig. 9 E, depicting the graphical representation of exemplary of the mobile user interface according to further embodiment, described mobile user interface is used for generating user-defined definition merchandise classification and characteristic.As shown in Figure 9 A, in these embodiments, first system displays to the user that the graphical list of content item classification, so that user can select the suitable classification being associated with commodity from list.List can include any number of classification totally can being associated with commodity, and can advantageously define, in order to user quickly and efficiently identifies commodity.In this embodiment, industry is fashion class, and list includes jacket, overcoat, skirt, trousers, skirt, medicated underpants, shoes, bag, accessory, jewelry, cosmetics and swimming suit.User can pass through to rap selection classification, or otherwise selects classification with display interaction, for instance by the skirt classification 903 selected.Once selected, user is just optionally interactive with interface element, to enter into next display screen, for instance submit button 904 to.Once classification is selected, system just shows graphic user interface, for instance shown in Fig. 9 B, it is allowed to user inputs other evident characteristics being associated with commodity, for instance sex, cloth, user's height and/or the size that this product design is suitable for.Also may further be user and text box 905 is provided, it is allowed to user inputs brand or manufacturer identifies that data are as label information, to be finally associated with commodity.When user's input information, system can automatically generate the list of suggestion brand name again, and it can generate from the merchandising database that system stores or be fed to from one or more third party databases or data and receive.

It follows that system shows the items list being associated with the brand identified or manufacturer.In certain embodiments, described list can show as the graphical list of product, including the thumbnail being associated with commodity shown in Fig. 9 C and text.In this embodiment, again providing a user with text field frame 901, user can input merchandise news at this.When user's input information, system can automatically generate the list 902 of recommended label again.Interface in this embodiment allows user to select any one in these labels to describe as the coupling of product, or dynamically inputs and define new label.In an illustrated embodiment, providing a user with the recommendation that graphically button element form exists, it dynamically creates and deletes, but is used as additive method, for instance hash tag etc..Such as, in certain embodiments, system provides a kind of mode being guided user by step-by-step movement process, in this process, user can dynamically define label by a series of promptings, such as by the hierarchical logic of tree structure, user is prompted the product attribute first identified substantially, but when user selects one or more parameter, prompting becomes more accurate gradually.Except tree structure, it will be apparent for a person skilled in the art that and other technologies can be provided to guide user dynamically to define Product labelling, for instance pop-up window, nested type menu bar etc..By allowing user dynamically to define content, system can assist user to define high-quality Commercial goods labels, is simultaneously generated and is preserved for the relation data of machine learning algorithm of system.By this way, system definition Product labelling is used to be conducive to generating the development of the data base of quality data and powerful commodity data.Additionally, these data further can optimize based on the interaction of monitoring user with computer generation content and suggestion, to infer user's feedback to system recommendation quality.As user, selecting one of input label information or the label selecting system recommendations, system automatically refines shown list of content items, defines the content item of label show so that only sharing user.By this way, user can reduce the scope of shown commodity, and identifies the particular commodity being shown in its photo.Similarly, system also can provide the user text fields 906, and user can be directly inputted to the link of commodity at this, and it is possibly shown as third party website.By doing so it is possible, system can promote that user defines the link of label and content item, in order to for identifying content item and being conducive to commercial product recommending designator to provide capitals of financial incentive, combined as described in such as Fig. 9 E.

Once user has selected for such as the correct merchandise news of the display as described in conjunction with Fig. 9 C, system just can present, to user, the summary being identified characteristic of being associated with the content item shown in Fig. 9 D.Such as, system can recognize that one or more content item is correlated with retailer 907, and commodity can thus be buied.The diagram 907 of this retailer can include the hyperlink linking to vendor web site and the interaction of the third party website of the display that available deep linking is followed the trail of and source free system provides.System may also display user-selected classification 908, by the defined user characteristics 910 of user, the merchandise news 909 that retrieves from system database or one or more third party website or data feeding and/or be defined as the list of content items 911 similar to selected content item.Once user confirms that shown information is accurately, custom system can show that the photo of user is together with adding tagged information, for instance as shown in fig. 9e.In this embodiment, it is shown that the photo 912 uploaded by user or select.Add tagged information and be shown in graphic element 913, its brand that can comprise identification or manufacturer's information.Graphic element 913 can comprise parts 914, and it allows user's point to praise or preserve the content item identified in photo.Additionally, when generation adds tagged information, system can allow any position on user's drag and drop display element 913 to screen, in order to does not stop and adds tagged commodity.In certain embodiments, user can adjust equally and connect the guide line of shown commodity in label information and photo.Additionally, when display adds tagged commodity, system can show multiple recommendation designator 915.Designator is recommended to may indicate that, for instance, the number of times that content item has been shared in various social networking website and/or point is praised, or praise for content item point or content item is preserved the system user quantity to one's own feeding.

Embodiment 8

Referring now to Fig. 6, depict flow chart, it is shown that the illustrative methods for generating and perform ballot or questionnaire according to an embodiment.In block 602, system can receive user's instruction of user's ballot theme interested or product attribute.Such as, user creatable is voted or questionnaire, to process the particular problem about one or more commodity, or can select to specify the ballot theme of the in groups product characteristics interested about user.Manufacturer or retailer are also with ballot and questionnaire, for instance, assist prediction product demand.Additionally, system itself can generate ballot, and do not rely on user or manufacturer's establishment ballot.The available machine learning techniques of system analyzes the interaction of user and system for content, and to generate ballot, all users are shown by this ballot, or for the user's subset based on one group of orientation standard.Leading beacon will definitely be generated by system manager, or can be analyzed by the system commodity to storing in its data base and historical behavior data and be generated.

In block 604, user or system, according to practical situation, the operating parameter of definable particular vote.Such as, user can be that ballot definition necessarily runs the time, or participates in setting specific criteria (such as the user of all ballots should comprise specific product attribute) for user.In frame 606, user can complete ballot and ballot be announced to other users in social networks.The user created optionally specifies the privacy restriction to ballot or questionnaire, so that the subset of user's private network is only shown by it.In block 608, when ballot runs, system can automatically provide the answer of recommendation to other users browsing ballot, such as based on the ballot operational factor that specifies of founder or based on the analysis to historic user behavioral data.In block 610, other users in founder's network by providing input and can recommend to meet the answer of the operational factor of founder's definition and participate in ballot.In frame 612, the optional response of winning of founder, and in frame 614, reward score can be issued the user participating in ballot by system.

Except uploading content item, definition label and creating questionnaire or ballot, the purpose of system also resides in and provides the user multiple social networks and social interaction instrument, to promote that user participates in.Such as, the method participating in generating commodity data has been noted above to use award to promote.In addition, system is also advantageously used family and accesses various social networks features, and selectively incentive program is associated with the following, such as forum, discussion version, chatroom, both privately and publicly owned's photograph album, such as subject-type photograph album, the rank that user accesses restriction is different, or other social networks recommendation tools.Such as, system can perform fashion recommendation tools, such as in conjunction with discussed for Figure 10 " help determine (HelpDecide) " or " friend did not meet (FriendsHaven ' tSeen) " feature, user is assisted to generate the product " catalogue (LookBooks) " by particular category or theme customization or photograph album.It will be apparent for a person skilled in the art that, in figure the diagram of social networks feature and those described herein is merely exemplary, other technologies can be provided, to promote that user to the participation of system and generates high-quality commodity data according to the spirit of the present invention.

Embodiment 9

Referring now to Figure 10, figure depicting according to an embodiment, it is used for using the diagram of the user interface of " helping to determine (HelpDecide) " characterizing definition fashion suggestion ballot.Fashion ballot and other features, for instance, help to determine (HelpDecide), it is allowed to system user is advantageously employed the commodity data collected by background system and receives Products Show.Such as, system can perform multiple product suggestion feature, allowing specific user to receive from companion user with directly from the input of system itself, it automatically generates input by advising about Products Show, faddish trend, collocation based on theme, buying in suggestion etc..The diagram of embodiment as shown in Figure 10, user-accessible " helps to determine " field mark 1001 and creates the fashion suggestion ballot relevant to subject of interest.User can input descriptive exercise question in frame 1004, and specifies ballot operational factor, for instance specifies the natural law that ballot runs in frame 1006.Although not shown, but in a further embodiment, user can use one or more menu or text field to specify user just seeking the descriptive characteristic of product of suggestion.Such as, responding of questionnaire can will be limited to the product with particular characteristics by user.In certain embodiments, user can use picture button 1002 to add one or more photo, and these photos are thought to respond ballot by other users.

Once user submits to ballot for consideration, ballot subsequently can show to its user's subset of other users in the social networks of this user or authorized addressable ballot.One or more commodity matched with subject of interest can be provided after other users browsed, or otherwise answer ballot.Such as, other users can select from one or more photo added when creating ballot.Additionally, the feeding of user's browsable commodity is to select to be likely to the commodity relevant to ballot.In a further embodiment, system itself can process historic user behavioral data and the product attribute specified, and to recommend that be correlated with, popular or that popularity is similar project, these all can as the answer of ballot.Once the time period for ballot operating and setting lost efficacy, answer that the user of establishment other users browsable submit to also selects response of winning.Then system can according to submitting to selected or that " triumph " responds user to distribute award.

In similar mode, though not shown, system can also perform " friend did not meet " feature, and it considers global or in specific region product data, and shows that this user and/or its friend are likely to interactive mistake or browsed popular project to user.Such as, in one embodiment, available " friend did not meet " feature of user is shown and is not shown to the user in its social networks or Products Show that they are not browsed.In addition, system is it is also possible to consider contiguity between various different system user, and the directed standard described before other, to filter the product data shown by " friend did not meet " in appropriate circumstances, and only get rid of by a certain extent to the project of other members exposure in user social contact network.By this way, system is possible not only to provide the user top selecting and advise based on the hot data in user social contact network, and takes relatively low but popular in other areas or the social circle product data of popular degree that opposite way considers such as to be likely in user's particular social network.

Each embodiment according to the present invention, method described herein can pass through the software program execution that computer system can be run.Additionally, in an exemplary non-limiting embodiment, execution can include distributed treatment, component/object distributed treatment and parallel processing.Selectively, virtual computer system can be adopted to process and to perform one or more methods as herein described or function.

Additionally, system as herein described may utilize one or more third party's search engine service to retrieve product data.Search engine can make equipment, for instance client device or system reptile, utilizes search inquiry to search for file interested.Typically, search engine can pass through one or more servers by client device or reptile access.In certain embodiments, the available search engine of native system accesses, for instance by reptile or subscriber equipment, retrieve the information relevant to one or more commodity.Additionally, system utilizes the data of storage in cookie, or by other browsing data storing technologies, retrieval is likely to the merchandise news relevant to particular user interests.

Web crawlers can be described as the computer program being configured for obtaining the web page contents for search engine, and it is obtained by using the web page content relevant information of the standard possessed by its address or URL, metadata and other web page contents itself offer by search engine.Web crawlers periodically runs, with the data stored before updating.Web crawlers can be considered reptile module (it generates job should be accessed for URL) and handling module (it obtains the job generated by reptile module and based on the URL searching web pages content being associated with this job).Reptile can with plurality of kinds of contents server efficient communication, usually by network.When accessing URL, reptile can identify other URL on webpage, and adds it to url list to access or " crawling ".Reptile when by whole network " crawling ", can retrieve file and web page contents from multiple content servers.

Each embodiment it be also possible to use index parts to generate the index of commodity data, and including related context content, for instance for one or more data bases, it can be searched to position content, including context.In certain embodiments, the weights index shared can be used for optimizing data base querying.Additionally, in certain embodiments, creating the index being associated with the row in database table, wherein index configurations has shared weights attribute.Based on this index, create the weights index shared.Some embodiments generate and index the sorting sequence table being associated with the weights shared, and wherein said shared weights index includes multiple entry, and the weights that described sorting sequence table includes sharing index each purpose value dependency.In these embodiments, it is worth dependency to be associated with the position skew of shared weights index.Additionally, the weights figure being associated with sorting sequence table can be generated, wherein, described weights figure can include the weights dependency of each entry in sorting sequence table.Specific embodiment may utilize one or more described shared weights index, weights figure and/or sorting sequence table, to perform query optimization based on the weights being associated.

When searching for one or more indexes to retrieve commodity data, each embodiment may utilize boolean (Boolean) formula search engine, uses connector, for instance AND, OR, NOT or XOR specify search for the logical relation between item.Being contrasted with Boolean expression grammer, when searching for one or more indexes to retrieve commodity data, embodiment is also with semantic search feature." semantic search " refers to be at least partially based on the context being associated with query search terms, the search technique of assessment search result relevance.And Boolean expression grammer specifies search for relation between item and is contrasted, semantic search can attempt inferring the meaning of Natural Language Search query term.

Submitting in the process being indexed search in response to search inquiry, generally the result searched can be carried out ranking.Index can include entry, and this entry has the directory entry being assigned the value being called weights.Search inquiry can include search query term, and wherein, query term may correspond to directory entry.In one embodiment, Search Results can carry out ranking by the file found or record are carried out scoring, for example, for instance according to the query term query term occurrence number according to the weights institute weighting distributing to directory entry corresponding to query term.Other aspects are likely to can affect ranking, for instance, for example, the nearness of query term in the record found or file, or semantic usage, hereby enumerate.The record found or the score of file and identifier, for instance, can be stored in corresponding ranked list entry.Search result list can carry out ranking according to score, and this score such as may be in response to search inquiry and is provided.In certain embodiments, use machine learning ranking (MLR) model that Search Results is carried out ranking.MLR is a kind of supervised or Semi-supervised machine learning mode, its objective is automatically to build ranking model from training data.

In one embodiment, as individual interactive with software application, such as instant messaging or email application, descriptive content, such as with the form of signal or the physical state that is stored in memorizer, such as, for example, e-mail address, instant messaging identifier, telephone number, postal address, message content, date, time etc., all can be identified.Descriptive content can be stored, generally together with context.Therefore, context can by subscriber equipment identification and the environment (date of such as consummatory behavior, time or browser) around web page contents interaction and can be associated with descriptive content.Context, it is possible to, for instance, for subsequent searches Associated descriptive content.

Archives founder can start archives and generate, for instance, to the user of single application program or the user having created system account.Archives founder can start generation files on each of customers, for instance use for user, and for entity, this entity can provide the single application program that user utilizes.Such as, archives founder may be in response to user and inquires about enhancing relativity determination, and thus assists the index of Search Results, search or ranking.Therefore, the available archives founder of each embodiment strengthens the Search Results returned by system, and is specific user's optimum results.Additionally, archives founder can be used for providing the user customized content, for instance in the feeding or other pages of this user.Number of mechanisms can be adopted to generate archives, include but not limited to collect or excavate navigation history, the document of storage, label or annotation, name a few.Archives founder can store the archives of generation.Files on each of customers can provide mechanism for system, and to retrieve annotation, label, the page of storage, navigation history etc., these are for measuring the dependency of Search Results and feeding, for instance for specific user, it may be possible to useful.

Advertisement can include sponsored search advertisement, non-sponsored search advertisements, guarantee and non-guaranteed and pay advertisement, advertising network/exchange, advertising objective input, advertising service and/or advertisement analysis.Various monetization technology or model are in combinations with sponsored search advertisement, including the advertisement being associated with user search queries, or non-sponsored search advertisements, use including figure or display advertisement.In formula online advertisement market of vying for selling, advertiser can bid with regard to advertisement putting, but may also comprise other factors in determining advertisement selection or ranking.Bidding can be some appearance specified with advertiser, for instance the amount of money for throwing in or clicking advertisement and pay is associated, and hereby enumerates.The advertising expenditure of online advertisement can be shared by each side, including one or more publishers or delivery network, one or more market pusher or provider or other potential each side.

Some models can include the advertisement ensureing to pay, wherein advertiser can pay, this is based at least partially on guarantee or provides some guarantee measures, make advertiser will reach certain unanimously reaching an agreement on suitable clutter, or the advertisement that non-guaranteed is paid, this advertisement can include independent service opportunity or spot market, hereby enumerates.In various models, advertiser can be based at least partially on any one in various measuring and pay, and this is measured and is associated with advertisement payment or effect, or is associated with measured value or the approximation of particular advertisement business's target.Such as, in addition, model may also include and is based at least partially on following item and pays: the cost throwing in every time or repeatedly throw in, every time click or repeatedly click cost, for some specific operation operation every time cost, exchange or the cost bought every time, or it is based at least partially on the cost of certain combination measured, this includes online weights or off-line weights, hereby enumerates.

The process buying or selling online advertisement can relate to multiple different entity, including advertiser, publisher, agent, network or developer.For simplifying this process, it is called that the tissue system of " advertising renewal " can make advertiser or publisher contact, for instance promote to buy or sell the online advertisement catalogue of multiple advertising network by platform." advertising network " refers to collecting of the advertising space that publisher provides, for instance for being all supplied to gray space.

For the similar portal website according to territory provided by the invention, advertisement can show on the webpage from user-defined commercial articles searching, or display in the feeding generated, and provides a user with in the process using territory.If the advertisement of display is relevant with the interest of one or more users, advertisement can be conducive to user, advertiser and territory.Therefore, it has been developed to multiple technologies to infer user interest, user view or with the accurate relevant ads of rear line.

A kind of method showing targeted advertisements includes the behavior utilizing demographic characteristics's (such as age, income, sex, occupation etc.) to predict user, for instance by being grouped.Advertisement can be based at least partially on the user behavior of prediction, shows to the user in target audience.Another kind of method includes archive-mode advertising objective and throws in.In the method, the files on each of customers for user can be generated and carry out modelling customer behavior, for instance, by following the trail of user path in website or network, and it is based at least partially on webpage or the advertisement edit file of final payment.Recognizable dependency, for instance user is bought, hereby enumerates.Identified dependency can be used for by precisely throwing in specific user perhaps advertisement aim at potential buyer." Advertisement Server " includes the server of the storage online advertisement for showing to user." advertising service " refer to in website, in the application or user be relatively likely to see their method of on-line advertisement launching elsewhere, for instance in on-line session process or in calculating platform use procedure, hereby enumerate.

In display advertisement process, display systems can collect the descriptive content relevant to the adline shown to user.A large amount of descriptive content can be collected, including the content for advertising display system.The advertisement analysis collected can be transferred to the position away from advertising display system, for storing or assessing further.Transmit the place that can not use immediately at advertisement analysis, advertising display system can be passed through and store collected advertisement analysis, until the transmission of those advertisement analysis is available.

Although described in claims or illustrate computer-readable medium can be described as single medium, but term " computer-readable medium " can include single medium or multiple medium, such as centralized or distributed data base, and/or store associative cache and the server of one or more groups instruction.Term " computer-readable medium " may also include any medium with following functions, and it can store, encode or carry one group of instruction performed for processor, or makes computer system perform any one or multiple method disclosed herein or operation.Described " computer-readable medium " can be nonvolatile, and can be tangible.

It should be noted that specialized hardware implementation, for instance special IC, programmable logic array and other hardware devices, can be configured such that and realize one or more method described herein.Device and the systematic difference program that can include each embodiment can broadly include multiple electronics and computer system.One or more embodiment as herein described can use the hardware module of two or more special interconnection or equipment to realize function, relevant control and data signal can at intermodule or by module transfer, or each several part as special IC.Therefore, native system includes software, firmware and hardware implementation mode.

The claim that theme disclosed above should be considered as illustrative and not restrictive and appended is intended to these type of amendments all, improvement and other embodiments of covering in the connotation falling into the present invention and protection domain.Therefore, in allowed by law maximum magnitude, protection scope of the present invention is determined by the admissible explanation of the maximum magnitude to following claims and equivalent thereof, should not be subject to the restriction of foregoing detailed description.Although having been described above each embodiment of the present invention, but it will be apparent for a person skilled in the art that in protection scope of the present invention, it is also possible to have more embodiment and implementation.Therefore, the present invention is limited only by the restriction of claims and its equivalent.

Claims (8)

1. for identifying and promoting the system and method adding tagged commodity, it is characterized in that: this system includes data base, interface module, recommending module, Website Module, described data base is configured to store the product information of multiple commodity, described interface module is configured to receive the submission of the contents of a project, these contents of a project contain one or more commodity and for identifying the identification information of the product attribute of at least one in described commodity, described interface module is configured to store in the database described identification information, described interface module is configured to allow user to be dynamically generated described identification information, described recommending module is configured to process described identification information and at least use the product attribute of commodity to retrieve the subset of product information from data base, described recommending module is configured to process stored product information, to generate recommended identification information, this identification information is shown by user interface after described content item is submitted to, described recommending module is configured to use the historical behavior data of user to process described identification information, to generate the product information subset of customization, described recommending module is configured to process the request identifying one or more merchandise classifications, share the product information of common product attribute with at least one classification identified by described request with retrieval from data base, described Website Module is configured to generate display logic, for showing described product information subset on a user interface, described Website Module is further configured to and the product information subset of described customization is displayed to the user that as feeding.

2. according to claim 1 for identifying and promoting the system and method adding tagged commodity, it is characterized in that: this system is additionally included in line enquiry module, advertisement display module, reward module, described online query module is configured to receive the request identifying one or more merchandise classifications, described advertisement display module is configured so that the described identification information received by interface module selects advertisement, and show advertisement on a user interface, described reward module is configured to monitoring user and the interaction of the product information of display in user interface, and reward based on user interaction distribution.

3. according to claim 1 for identifying and promoting the system and method adding tagged commodity, it is characterized in that: this system also includes the image capture system of the image of the user being configured for receiving station before mirror, described image capture system includes vertical mirror, digital image capture device, display screen and data and processes and transport module, and described image capture system also includes the illuminator providing illumination.

4. according to claim 1 for identifying and promoting the system and method adding tagged commodity, it is characterized in that: this system includes at least the brand of product, manufacturer or the retailer that the product attribute of commodity identifies in digital photograph, the clothes fashion of product, pattern or the suggestion purposes also identified in digital photograph including at least the described product attribute of commodity.

5. according to claim 1 for identifying and promoting the system and method adding tagged commodity, it is characterized in that: this system includes a kind of non-transitory computer-readable medium, wherein store the data representing the instruction that can be performed by programmed process device, having added tagged commodity for identifying and recommending, this storage medium includes the instruction for following operation:

The commodity data being used for defining one or more product attributes of multiple commodity is stored to data base；

Receive content item and identify the submission of the instruction of contained commodity in described content item；

Process stored commodity data to generate multiple recommended label, describe the potential product characteristic of identified commodity；

Receiving the selection of at least one in the plurality of recommended label, described selection shows described recommended label and the relatedness of described identified commodity；And

Stored commodity data is updated by the data of the relatedness representing described recommended label and described identified commodity.

6. a kind of non-transitory computer-readable medium according to claim 5, it is characterized in that: described computer-readable recording medium includes operating for storing the instruction defining the interactive user behavior data of one or more users and web page contents and operation for generating and show to user interface the instruction of feeding of stored commodity data subset, operation be used for the request to merchandise classification that receives and process described request with identification relevant to requested classification stored by the subset of commodity data.

7. according to claim 1 for identifying and promoting the system and method adding tagged commodity, it is characterised in that the method includes:

Store merchandise news to data base；

There is provided user interface, it is allowed to user uploads the content item containing one or more commodity；

Receive the identification to the one or more commodity in described content item from user；

Process stored merchandise news to update described user interface, thus dynamically guiding one or more labels that described user definition commodity contained with described content item are associated；And

By the merchandise news stored by one or more tag updates of the definition being associated with described commodity.

8. according to claim 7 a kind of for identifying and promoting the method adding tagged items, it is characterized in that: the method also includes the merchandise classification of the request that receives, including the merchandise classification processing described request, to identify the merchandise news of the storage sharing joint product characteristic with requested classification, including the feeding generating recommended commodity, displayed to the user that by described user interface, including catching image from image capture system and connecting described image capture system and described user interface, the method uses historic user behavioral data or social networks performance data to optimize the feeding of the recommended commodity generated.