CN105677857B - method and device for accurately matching keywords with marketing landing pages - Google Patents
method and device for accurately matching keywords with marketing landing pages Download PDFInfo
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- CN105677857B CN105677857B CN201610008993.6A CN201610008993A CN105677857B CN 105677857 B CN105677857 B CN 105677857B CN 201610008993 A CN201610008993 A CN 201610008993A CN 105677857 B CN105677857 B CN 105677857B
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Abstract
the invention discloses a method and a device for accurately matching keywords with marketing landing pages, wherein the method comprises the following steps: semantic analysis is carried out on the keywords provided by the marketing party according to a preset word bank, and then tags which are associated with the keywords are generated; acquiring preset page elements, and associating each page element with a corresponding tag according to a received page element setting instruction; when a user inputs a keyword through a search engine to access a landing page of a marketer, acquiring the input keyword through a transmission unit embedded in a code of the landing page; and matching the corresponding page elements according to the acquired keywords, and sending the matched page elements to the landing page through the transmission unit for displaying. The invention enables the landing page to automatically dynamically display the most matched content according to the keywords searched by the user, thereby increasing the interest of the user and further improving the conversion rate.
Description
Technical Field
The invention relates to a method and a device for accurately matching keywords with marketing landing pages.
Background
In the marketing process of a search engine, most marketing parties generally bind the same landing page for all keywords, a user often enters a uniform landing page when clicking a promotion link for access, and keyword information searched by the user cannot be associated in the landing page completely, so that the user is lost, and the conversion rate is reduced.
Disclosure of Invention
in order to overcome the defects of the prior art, the invention aims to provide a method and a device for accurately matching keywords with a marketing landing page, so that the landing page can automatically dynamically display the most matched content according to the keywords searched by a user, the interest of the user is increased, and the conversion rate is improved.
In order to solve the problems, the technical scheme adopted by the invention is as follows:
The first scheme is as follows:
A method for accurately matching keywords with marketing landing pages comprises the following steps:
s1, performing semantic analysis on the keywords provided by the marketer according to a preset word bank to generate labels having incidence relations with the keywords;
S2, acquiring preset page elements, and associating each page element with a corresponding tag according to the received page element setting instruction;
S3, when the user inputs the keyword to visit the landing page of the marketer through the search engine, acquiring the input keyword through the transmission unit embedded in the code of the landing page;
and S4, matching the corresponding page elements according to the acquired keywords, and sending the matched page elements to the landing page through the transmission unit for display.
Preferably, step S2 further includes: and setting the weight of the tag relative to the page element according to the received page element setting instruction.
preferably, in step S4, after the keyword is obtained, the corresponding page element is matched by using a tag element matching algorithm, where the tag element matching algorithm is:
acquiring a corresponding label according to the keyword and marking the label as a target label;
sequentially acquiring preset page elements, and recording the currently acquired page elements as current page elements;
calculating the weight of the current page element relative to the target label, and recording as the current page weight;
Adding the weight of each page element relative to the target label to obtain a total weight;
And calculating the proportion of the current page weight to the total weight, wherein the proportion is the probability that the current page element is matched.
preferably, the word stock includes a general word stock, an industry word stock and a private word stock provided by a marketing party.
preferably, the transmission unit is implemented by Javascript codes.
scheme II:
The utility model provides an accurate matching device of page falls to ground of keyword and marketing, includes following module:
The label generation module is used for generating labels which have incidence relation with the keywords after semantic analysis is carried out on the keywords provided by the marketer according to a preset word bank;
the page element association module is used for acquiring preset page elements and associating each page element with a corresponding tag according to a received page element setting instruction;
A keyword acquisition module for acquiring an input keyword through a transmission unit embedded in a code of a landing page when a user inputs the keyword through a search engine to access the landing page of a marketing party;
and the page element matching module is used for matching the corresponding page elements according to the acquired keywords and sending the matched page elements to the landing page through the transmission unit for displaying.
preferably, the page element association module further comprises: and setting the weight of the tag relative to the page element according to the received page element setting instruction.
Preferably, in the page element matching module, after the keyword is obtained, the corresponding page element is matched by using a tag element matching algorithm, where the tag element matching algorithm is:
Acquiring a corresponding label according to the keyword and marking the label as a target label;
sequentially acquiring preset page elements, and recording the currently acquired page elements as current page elements;
calculating the weight of the current page element relative to the target label, and recording as the current page weight;
Adding the weight of each page element relative to the target label to obtain a total weight;
and calculating the proportion of the current page weight to the total weight, wherein the proportion is the probability that the current page element is matched.
preferably, the word stock includes a general word stock, an industry word stock and a private word stock provided by a marketing party.
preferably, the transmission unit is implemented by Javascript codes.
compared with the prior art, the invention has the beneficial effects that: the landing page of the marketing party can dynamically display the most matched page elements according to the keyword information searched by the user, so that the user interest is increased, and the user conversion rate is improved. In addition, the marketing party does not need to change the landing page of the marketing party too much, only a section of code needs to be embedded, and the returned page elements can be in a form of using coverage.
drawings
Fig. 1 is a flowchart of an accurate matching method of keywords and marketing landing pages according to the present invention.
fig. 2 is a structural diagram of an accurate matching device for keywords and marketing landing pages according to the present invention.
Detailed Description
The invention will be further described with reference to the accompanying drawings and the detailed description below:
Referring to fig. 1, a method for accurately matching keywords with marketing landing pages includes the following steps:
s1, performing semantic analysis on the keywords provided by the marketer according to a preset word bank to generate labels having incidence relations with the keywords;
s2, acquiring preset page elements, associating each page element with a corresponding tag according to the received page element setting instruction, and setting the weight of the tag relative to the page elements;
s3, when the user inputs the keyword to visit the landing page of the marketer through the search engine, acquiring the input keyword through the transmission unit embedded in the code of the landing page;
and S4, matching the corresponding page elements according to the acquired keywords, and sending the matched page elements to the landing page through the transmission unit for display.
in step S1, the marketing party is first required to provide keywords, and then semantic analysis is performed on the keywords according to a preset lexicon, where the lexicon includes a general lexicon, an industry lexicon, and a private lexicon provided by the marketing party, the lexicon refers to original words used for semantic analysis, and the general lexicon and the industry lexicon are formed by continuously improving through experience accumulation on the basis of a basic lexicon. In the present invention, semantic analysis is a prior art, and a label can be formed through analysis, usually a label is formed after semantic analysis of a plurality of keywords, for example, the label of "hero alliance" corresponds to a plurality of keywords, including words related to the label of "hero alliance", such as "LOL", "summator canyon", "monk", "sugger", and the analysis according to the thesaurus preferably uses an IK Analyzer word segmentation tool. In addition, after different labels are obtained, corresponding crowd portraits are established according to the labels, the crowd portraits are equivalent to the classification of the labels, and the crowd portraits serve as references for designers to design the effect of page elements.
in step S2, the designer designs different page elements and stores the different page elements in the element library, where the page element is also substantially a page, and the different page elements have different design elements, the content displayed in the page element is related to the tag, and the implementation logic of the specific page element is not the key point of the present invention, and can be developed by using a mature page development technology. According to the method, the preset page elements are obtained from the element library, and then a developer can associate each page element with the corresponding tag and set the weight of the tag relative to the page elements. Wherein the weights relative to the page elements may all be set to 1 initially, and then the weights of the tags and page elements are dynamically adjusted according to the access rates of the page elements.
In step S3, the method provides the marketing party with a transmission unit, and the marketing party embeds the transmission unit in the floor page code, preferably, the transmission unit is implemented using Javascript code. The transmission unit acquires the keywords input by the user, and specifically identifies the keywords input by the user from the landing page links.
in step S4, page element matching is performed according to the obtained keywords, and then the matched element page is sent to the landing page through the transmission unit to be displayed, specifically which position of the landing page is displayed and adjusted by the marketer in the page code of the landing page. The page element matching specifically uses a tag element matching algorithm to match the page elements, wherein the tag element matching algorithm is as follows: acquiring a corresponding label according to the keyword and marking the label as a target label; sequentially acquiring preset page elements, and recording the currently acquired page elements as current page elements; calculating the weight of the current page element relative to the target label, and recording as the current page weight; adding the weight of each page element relative to the target label to obtain a total weight; and calculating the proportion of the current page weight to the total weight, wherein the proportion is the probability that the current page element is matched.
the working principle of the tag element matching algorithm is further described below by way of example:
after the keyword of the user is obtained, a tag A, a tag B and a tag C are related to the keyword, the tag A has a relationship with a page element 1, the tag B has a relationship with the page element 1, the page element 2 and the page element 3, and the tag C has a relationship with the page element 3, wherein the weight of the tag A corresponding to the page element 1 is 5, the weight of the tag B corresponding to the page element 1 is 2, the weight of the tag B corresponding to the page element 2 is 3, the weight of the tag C corresponding to the page element 3 is 4, and the weight of the tag C corresponding to the page element 3 is 1.
The calculation formula for each page element is:
Weight (page element N) — weight (tag a, page element N) + weight (tag B, page element N) + weight (tag C, page element N);
Then, the following calculations were performed, respectively:
weight (page element 1) ═ weight (tag a, page element 1) + weight (tag B, page element 1) + weight (tag C, page element 1) ═ 5+2+0 ═ 7;
weight (page element 2) ═ weight (tag a, page element 2) + weight (tag B, page element 2) + weight (tag C, page element 2) ═ 0+3+0 ═ 3;
Weight (page element 3) ═ weight (tag a, page element 3) + weight (tag B, page element 3) + weight (tag C, page element 3) ═ 0+4+1 ═ 5;
The matching probability of the element is:
probability (page element N) ═ weight (page element N)/(weight (page element 1) + weight (page element 2) + weight (page element 3));
the probability that the three elements are matched is:
the element 1 match probability is: probability (element 1) 7/(7+3+5) 7/15;
the element 2 match probability is: probability (element 2) ═ 3/(7+3+5) ═ 3/15;
The element 3 match probability is: the probability (element 3) is 5/(7+3+5) 5/15.
the obtained matching probability of each page element can be used as the basis for matching the page elements.
The method for accurately matching the keywords with the marketing landing pages has the advantages that: the landing page of the marketing party can dynamically display the most matched page elements according to the keyword information searched by the user, so that the user interest is increased, and the user conversion rate is improved. In addition, the marketing party does not need to change the landing page of the marketing party too much, only a section of code needs to be embedded, and the returned page elements can be in a form of using coverage.
Referring to fig. 2, corresponding to the above method for accurately matching keywords with marketing landing pages, the present invention further discloses an apparatus for accurately matching keywords with marketing landing pages, including the following modules:
the label generation module is used for generating labels which have incidence relation with the keywords after semantic analysis is carried out on the keywords provided by the marketer according to a preset word bank;
the page element association module is used for acquiring preset page elements and associating each page element with a corresponding tag according to a received page element setting instruction;
A keyword acquisition module for acquiring an input keyword through a transmission unit embedded in a code of a landing page when a user inputs the keyword through a search engine to access the landing page of a marketing party;
and the page element matching module is used for matching the corresponding page elements according to the acquired keywords and sending the matched page elements to the landing page through the transmission unit for displaying.
Preferably, the page element association module further comprises: and setting the weight of the tag relative to the page element according to the received page element setting instruction.
Preferably, in the page element matching module, after the keyword is obtained, the corresponding page element is matched by using a tag element matching algorithm, where the tag element matching algorithm is:
acquiring a corresponding label according to the keyword and marking the label as a target label;
Sequentially acquiring preset page elements, and recording the currently acquired page elements as current page elements;
calculating the weight of the current page element relative to the target label, and recording as the current page weight;
adding the weight of each page element relative to the target label to obtain a total weight;
And calculating the proportion of the current page weight to the total weight, wherein the proportion is the probability that the current page element is matched.
Preferably, the word stock includes a general word stock, an industry word stock and a private word stock provided by a marketing party.
preferably, the transmission unit is implemented by Javascript codes.
Various other modifications and changes may be made by those skilled in the art based on the above-described technical solutions and concepts, and all such modifications and changes should fall within the scope of the claims of the present invention.
Claims (10)
1. a method for accurately matching keywords with marketing landing pages is characterized by comprising the following steps:
S1, performing semantic analysis on the keywords provided by the marketer according to a preset word bank to generate labels having incidence relations with the keywords;
S2, acquiring preset page elements, and associating each page element with a corresponding tag according to the received page element setting instruction;
S3, when the user inputs the keyword to visit the landing page of the marketer through the search engine, acquiring the input keyword through the transmission unit embedded in the code of the landing page;
And S4, matching the corresponding page elements according to the acquired keywords, and sending the matched page elements to the landing page through the transmission unit for display.
2. the method for matching keywords with marketing landing pages accurately according to claim 1, wherein the step S2 further comprises: and setting the weight of the tag relative to the page element according to the received page element setting instruction.
3. The method for precisely matching keywords with marketing landing pages according to claim 2, wherein in step S4, after the keywords are obtained, the corresponding page elements are matched by using a tag element matching algorithm, where the tag element matching algorithm is:
acquiring a corresponding label according to the keyword and marking the label as a target label;
sequentially acquiring preset page elements, and recording the currently acquired page elements as current page elements;
calculating the weight of the current page element relative to the target label, and recording as the current page weight;
adding the weight of each page element relative to the target label to obtain a total weight;
and calculating the proportion of the current page weight to the total weight, wherein the proportion is the probability that the current page element is matched.
4. The method for matching keywords to marketing landing pages accurately according to claim 1, wherein the lexicon comprises a general lexicon, an industry lexicon and a private lexicon provided by a marketing party.
5. The method for precisely matching keywords with marketing landing pages according to claim 1, wherein the transmission unit is implemented by Javascript codes.
6. the utility model provides a keyword and accurate matching device of marketing landing page which characterized in that, includes following module:
the label generation module is used for generating labels which have incidence relation with the keywords after semantic analysis is carried out on the keywords provided by the marketer according to a preset word bank;
the page element association module is used for acquiring preset page elements and associating each page element with a corresponding tag according to a received page element setting instruction;
A keyword acquisition module for acquiring an input keyword through a transmission unit embedded in a code of a landing page when a user inputs the keyword through a search engine to access the landing page of a marketing party;
and the page element matching module is used for matching the corresponding page elements according to the acquired keywords and sending the matched page elements to the landing page through the transmission unit for displaying.
7. the apparatus for matching keywords to marketing landing pages accurately according to claim 6, wherein the page element association module further comprises: and setting the weight of the tag relative to the page element according to the received page element setting instruction.
8. the device for precisely matching keywords with marketing landing pages according to claim 7, wherein in the page element matching module, after the keywords are obtained, the corresponding page elements are matched by using a tag element matching algorithm, wherein the tag element matching algorithm is as follows:
acquiring a corresponding label according to the keyword and marking the label as a target label;
Sequentially acquiring preset page elements, and recording the currently acquired page elements as current page elements;
calculating the weight of the current page element relative to the target label, and recording as the current page weight;
adding the weight of each page element relative to the target label to obtain a total weight;
And calculating the proportion of the current page weight to the total weight, wherein the proportion is the probability that the current page element is matched.
9. The apparatus for matching keywords to marketing landing pages accurately according to claim 6, wherein the lexicon comprises a general lexicon, an industry lexicon and a private lexicon provided by a marketing party.
10. the apparatus for precisely matching keywords with marketing landing pages according to claim 6, wherein the transmission unit is implemented by Javascript codes.
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| CN107767161B (en) * | 2016-08-18 | 2020-12-04 | 腾讯科技（北京）有限公司 | Floor page processing method and floor page processing device |
| CN108229992A (en) * | 2016-12-15 | 2018-06-29 | 北京奇虎科技有限公司 | Generate method, apparatus, browser and the mobile terminal device of label-cloud |
| CN108228631B (en) * | 2016-12-15 | 2021-11-02 | 北京国双科技有限公司 | Keyword page matching method and device |
| CN109522203B (en) * | 2017-09-19 | 2022-02-11 | 中移（杭州）信息技术有限公司 | Software product evaluation method and device |
| CN109710088B (en) * | 2018-12-29 | 2022-12-27 | 北京金山安全软件有限公司 | Information searching method and device |
| CN112307298B (en) * | 2019-07-23 | 2023-11-07 | 上海应帆数字科技有限公司 | Method and device for generating personal brand label |
| CN113435193A (en) * | 2021-06-16 | 2021-09-24 | 深圳市世强元件网络有限公司 | Landing page keyword releasing method and device and computer equipment |
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Denomination of invention: Method and device for precise matching of keywords and marketing landing pages Effective date of registration: 20220826 Granted publication date: 20191206 Pledgee: Guangzhou Ti Dong Technology Co.,Ltd. Pledgor: GUANGZHOU KUAIZI INFORMATION TECHNOLOGY Co.,Ltd. Registration number: Y2022440000222 |
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