CN105677848A - Advertisement putting method during surfing Internet with cell phone - Google Patents
Advertisement putting method during surfing Internet with cell phone Download PDFInfo
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- CN105677848A CN105677848A CN201610007657.XA CN201610007657A CN105677848A CN 105677848 A CN105677848 A CN 105677848A CN 201610007657 A CN201610007657 A CN 201610007657A CN 105677848 A CN105677848 A CN 105677848A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
- G06Q30/0244—Optimization
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0254—Targeted advertisements based on statistics
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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- Game Theory and Decision Science (AREA)
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- General Business, Economics & Management (AREA)
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- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The invention provides an advertisement putting method during surfing the Internet with a cell phone. The precision of advertisement putting is increased, an Internet surfing content issuing party selects advertisements by himself, an advertisement putting platform pays advertisement flow fee, advertisement browsing flow is free when a user surfs the Internet with the cell phone, and large-scale advertisement putting is promoted during surfing the Internet with the cell phone.
Description
Technical field
The present invention relates to computer and the communications field, especially relate to a kind of surfing Internet with cell phone advertisement placement method.
Background technology
One of surfing Internet with cell phone main flow access terminals having become as Internet user, but, owing to surfing Internet with cell phone to collect traffic fee according to surfing flow, how to throw in advertisement when surfing Internet with cell phone, be always up opening the not yet substantive problem solved in surfing Internet with cell phone advertisement putting market.
Advertisement placement method described in " method and apparatus that a kind of advertising message is thrown in " (application number is 201210523590.7), improves the precision of advertisement putting at all. But, only do not collect traffic fee when surfing Internet with cell phone user's browse advertisements, be only possible to the advertisement putting market really opening surfing Internet with cell phone.
In order to solve the problems referred to above, the present invention provides advertisement placement method during a kind of surfing Internet with cell phone, its object is to while improving advertisement putting precision, it is achieved surfing Internet with cell phone browse advertisements exempts from traffic fee, promotes surfing Internet with cell phone extensive advertising to throw in.
Summary of the invention
A kind of surfing Internet with cell phone advertisement placement method, its purpose is to open surfing Internet with cell phone advertisement putting market. It is characterized in that:
The advertisement being thrown to certain content posting webpage in advance is obtained at advertisement launching platform,
After web page contents publisher issues before content or web page contents publisher logs in, throw in advertising listing in advance what this web page contents issued that the page is shown in this webpage,
Obtain web page contents publisher and select result in the pre-advertisement putting thrown in advertising listing,
When web page browsing user browses this webpage, the advertisement that display content issuer selects;
When browsing web page user and clicking advertisement, advertisement launching platform obtains and adds up this data volume browsing user institute browse advertisements,
The advertisement of each user is browsed flow and exports to related telecommunications communication operator charge on traffic data base by advertisement launching platform,
The user-selected advertisement of issue of each content is browsed income and exports the ad revenue data base issuing user to each content by advertisement launching platform,
When cellphone subscriber inquires about surfing flow, show the advertisement browsing data flow deducted and advertised name simultaneously;
Wherein, described pre-input includes but not limited to advertised name, data type, data volume, advertisement call address in advertising listing, and thrown in advertisement is browsed user when clicking 1 time, the obtainable income amount of money of web page contents publisher or integration;
Wherein, the described advertisement being thrown to certain webpage in advance refers to that advertisement putting user is by selecting keyword match result to prepare to be thrown to the advertisement of related web page at advertisement launching platform;
Wherein, the advertisement putting keyword match method of described advertisement launching platform refers to the method for delivering advertisement accurately described in " method and apparatus that a kind of advertising message is thrown in " (application number is 201210523590.7);
Meanwhile, this scheme of the invention uses when being applicable not only to surfing Internet with cell phone, is also applied for the advertisement putting of the different communicating terminal such as desktop computer, panel computer, TV online.
Accompanying drawing
Fig. 1, a kind of mobile phone advertisement put-on method main flow schematic diagram
Fig. 2, pre-input advertising listing schematic diagram
Method (application number 201210523590.7) main flow that Fig. 3, a kind of advertising message are thrown in
The keyword of the advertisement launching platform of a kind of method (application number 201210523590.7) that Fig. 4, advertising message are thrown in selects template schematic diagram
Embodiment 1
Referring to Fig. 1, a kind of surfing Internet with cell phone advertisement placement method, its purpose is to open surfing Internet with cell phone advertisement putting market. It is characterized in that, its main flow comprises the following steps:
Step 1: referring to Fig. 3,4, obtain at advertisement launching platform and be thrown to the advertisement of certain content posting webpage in advance,
Step 2: referring to Fig. 2, after web page contents publisher issues before content or web page contents publisher logs in, throws in advertising listing in advance what this web page contents issued that the page is shown in this webpage,
Step 3: referring to Fig. 2, it is thus achieved that web page contents publisher selects result in the pre-advertisement putting thrown in advertising listing,
" √ " in Fig. 2 represents that this advertisement is selected;
Step 4: when web page browsing user browses this webpage, the advertisement that display content issuer selects;
Step 5: when browsing web page user and clicking advertisement, advertisement launching platform obtains and add up this data volume browsing user institute browse advertisements,
Step 6: the advertisement of each user is browsed flow and exports to related telecommunications communication operator charge on traffic data base by advertisement launching platform,
Such as, CHINAUNICOM's cellphone subscriber's ad traffic is exported to CHINAUNICOM by advertisement launching platform, exports to China Mobile by China Mobile's cellphone subscriber's ad traffic,
Step 7: the user-selected advertisement of issue of each content is browsed income and exports the ad revenue data base issuing user to each content by advertisement launching platform,
Step 8: when cellphone subscriber inquires about surfing flow, shows the advertisement browsing data flow deducted and advertised name simultaneously;
Such as: your monthly payment flow also has 2G(advertisement to browse flow 0.5KB-cinema sign: the heart has thousands of knots).
The present invention is connected by above-mentioned technological means and method (application number is 201210523590.7) thrown in a kind of advertising message, solve advertisement putting accuracy, surfing Internet with cell phone browse advertisements is made again no longer to take customer flow (this partial discharge expense can directly be paid) by advertisement launching platform side, therefore, it can effectively open the advertisement putting market of surfing Internet with cell phone.
Those skilled in the art are it should be appreciated that embodiments of the invention can be provided as method, system or computer program. Therefore, the present invention can adopt the form of complete hardware embodiment, complete software implementation or the embodiment in conjunction with software and hardware aspect. And, the present invention can adopt the form at one or more upper computer programs implemented of computer-usable storage medium (including but not limited to disk memory and optical memory etc.) wherein including computer usable program code.
The present invention is that flow chart and/or block diagram with reference to method according to embodiments of the present invention, equipment (system) and computer program describe. It should be understood that can by the combination of the flow process in each flow process in computer program instructions flowchart and/or block diagram and/or square frame and flow chart and/or block diagram and/or square frame. These computer program instructions can be provided to produce a machine to the processor of general purpose computer, special-purpose computer, Embedded Processor or other programmable data processing device so that the instruction performed by the processor of computer or other programmable data processing device is produced for realizing the device of function specified in one flow process of flow chart or multiple flow process and/or one square frame of block diagram or multiple square frame.
These computer program instructions may be alternatively stored in and can guide in the computer-readable memory that computer or other programmable data processing device work in a specific way, the instruction making to be stored in this computer-readable memory produces to include the manufacture of command device, this command device realize at one flow process of flow chart or multiple flow process and/or one square frame of block diagram or
The function specified in multiple square frames.
These computer program instructions also can be loaded in computer or other programmable data processing device, make on computer or other programmable devices, to perform sequence of operations step to produce computer implemented process, thus the instruction performed on computer or other programmable devices provides for realizing at one flow process of flow chart or multiple flow process and/or block diagram
The step of the function specified in one square frame or multiple square frame.
Obviously, the present invention can be carried out various change and modification without deviating from the spirit and scope of the present invention by those skilled in the art. So, if these amendments of the present invention and modification belong within the scope of the claims in the present invention and equivalent technologies thereof, then the present invention is also intended to comprise these change and modification.
Claims (1)
1. a surfing Internet with cell phone advertisement placement method, it is characterised in that its main flow comprises the following steps:
The advertisement being thrown to certain content posting webpage in advance is obtained at advertisement launching platform,
After web page contents publisher issues before content or web page contents publisher logs in, throw in advertising listing in advance what this web page contents issued that the page is shown in this webpage,
Obtain web page contents publisher and select result in the pre-advertisement putting thrown in advertising listing,
When web page browsing user browses this webpage, the advertisement that display content issuer selects,
When browsing web page user and clicking advertisement, advertisement launching platform obtains and adds up this data volume browsing user institute browse advertisements,
The advertisement of each user is browsed flow and exports to related telecommunications communication operator charge on traffic data base by advertisement launching platform,
Each content is issued user-selected advertisement and is browsed the income output ad revenue data base to each content issue user by advertisement launching platform,
When cellphone subscriber inquires about surfing flow, show the advertisement browsing data flow deducted and advertised name simultaneously;
Wherein, described pre-input includes but not limited to advertised name, data type, data volume, advertisement call address in advertising listing, and thrown in advertisement is browsed user when clicking 1 time, the obtainable income amount of money of web page contents publisher or integration;
Wherein, the described advertisement being thrown to certain webpage in advance refers to that advertisement putting user is by selecting keyword match result to prepare to be thrown to the advertisement of related web page at advertisement launching platform;
Wherein, the advertisement putting keyword match method of described advertisement launching platform refers to the method for delivering advertisement accurately described in " method and apparatus that a kind of advertising message is thrown in " (application number is 201210523590.7).
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610007657.XA CN105677848A (en) | 2016-01-07 | 2016-01-07 | Advertisement putting method during surfing Internet with cell phone |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610007657.XA CN105677848A (en) | 2016-01-07 | 2016-01-07 | Advertisement putting method during surfing Internet with cell phone |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN105677848A true CN105677848A (en) | 2016-06-15 |
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Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201610007657.XA Pending CN105677848A (en) | 2016-01-07 | 2016-01-07 | Advertisement putting method during surfing Internet with cell phone |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN105677848A (en) |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN113450130A (en) * | 2020-12-15 | 2021-09-28 | 北京新氧科技有限公司 | Page advertisement putting method, device, equipment and storage medium |
-
2016
- 2016-01-07 CN CN201610007657.XA patent/CN105677848A/en active Pending
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN113450130A (en) * | 2020-12-15 | 2021-09-28 | 北京新氧科技有限公司 | Page advertisement putting method, device, equipment and storage medium |
| CN113450130B (en) * | 2020-12-15 | 2024-03-19 | 北京新氧科技有限公司 | Page advertisement putting method, device, equipment and storage medium |
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| C06 | Publication | ||
| PB01 | Publication | ||
| WD01 | Invention patent application deemed withdrawn after publication | ||
| WD01 | Invention patent application deemed withdrawn after publication |
Application publication date: 20160615 |