CN105631703A - Prompt window advertisement data processing method and system capable of realizing privacy filtering - Google Patents

Prompt window advertisement data processing method and system capable of realizing privacy filtering Download PDF

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Publication number
CN105631703A
CN105631703A CN201510945780.1A CN201510945780A CN105631703A CN 105631703 A CN105631703 A CN 105631703A CN 201510945780 A CN201510945780 A CN 201510945780A CN 105631703 A CN105631703 A CN 105631703A
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CN
China
Prior art keywords
described
subwindow
ad data
data
type
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CN201510945780.1A
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Chinese (zh)
Inventor
陈耀攀
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北京奇虎科技有限公司
奇智软件(北京)有限公司
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Priority to CN201510945780.1A priority Critical patent/CN105631703A/en
Publication of CN105631703A publication Critical patent/CN105631703A/en

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    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F21/00Security arrangements for protecting computers, components thereof, programs or data against unauthorised activity
    • G06F21/60Protecting data
    • G06F21/62Protecting access to data via a platform, e.g. using keys or access control rules
    • G06F21/6218Protecting access to data via a platform, e.g. using keys or access control rules to a system of files or objects, e.g. local or distributed file system or database
    • G06F21/6245Protecting personal data, e.g. for financial or medical purposes
    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
    • G06Q30/0241Advertisement
    • G06Q30/0251Targeted advertisement
    • G06Q30/0255Targeted advertisement based on user history

Abstract

The invention discloses a prompt window advertisement data processing method and system capable of realizing privacy filtering. The method includes the following steps that: user Internet-surfing record data are obtained; user privacy related data are analyzed out from the user Internet-surfing record data; a request message of a browser, which is used for obtaining advertisement data displayed by a prompt window, is obtained, wherein the prompt window includes a plurality of sub windows, wherein the sub windows at least comprise a first type of sub windows and a second type of sub windows; advertisement data returned to the browser are filtered according to the user privacy related data, wherein the advertisement data comprise at least a first type of advertisement data and a second type of advertisement data, wherein the first type of advertisement data is used filling the first type of sub windows, and the second type of advertisement data are used for filling the second type of sub windows; and the filtered advertisement data are sent to the browser, so that the browser can generate a prompt window. The method and system of the invention can perform privacy filtering on the advertisement data returned to the browser, so that advertisement content related to user's privacy can be prevented from being recommended to a user.

Description

Realize filtering reminding window advertisement data processing method and the system of privacy

Technical field

The present invention relates to Internet technical field, in particular, relate to a kind of reminding window advertisement data processing method and system realizing filtering privacy.

Background technology

Along with the development of the universal of the Internet and electronic information technology, Internet user's quantity quickly increases, and Internet advertising has been increasingly becoming the advertisement form of main flow, and advertising message can be delivered to vast Internet user by the Internet by advertiser. Internet advertising has broad covered area, and spectators' radix is big, and spread scope is wide; Not by time restriction, effect of advertising are lasting; Mode is flexible, the interactive feature such as by force.

At present, the relatively common web advertisement has webpage to eject the mode of advertisement show window, also have and in the page of webpage, reserve portion carry out showing advertisement as advertisement position, wherein the mode of webpage ejection advertisement show window is usually the pop-up advertisement window when user enters certain application website or opens new webpage, the ad content represented in the advertisement show window ejected is single, show inefficient, and the ad content that advertisement show window is shown may relate to privacy of user, it is necessary to evade.

Summary of the invention

In view of the above problems, it is proposed that the present invention is to provide a kind of a kind of reminding window advertisement data processing method and system realizing filtering privacy overcoming the problems referred to above or solving the problems referred to above at least in part.

According to one aspect of the present invention, it is provided that a kind of reminding window advertisement data processing method realizing filtering privacy, comprising:

Obtain user's internet records data;

Privacy of user related data is parsed from described user's internet records data;

Receiving browse request and obtain the message of the ad data that reminding window represents, described reminding window includes multiple subwindow, and the type of described subwindow includes at least first kind subwindow and Second Type subwindow;

According to described privacy of user related data, the ad data returning to browser is filtered, described ad data includes at least first kind ad data and Second Type ad data, described first kind ad data is used for filling described first kind subwindow, and described Second Type ad data is used for filling described Second Type subwindow;

Ad data after filtering is sent to browser, so that browser generates described reminding window.

Alternatively, the described ad data to returning to browser is filtered specifically including:

Obtain the ad data that optional reminding window represents;

According to described privacy of user related data, from the ad data that described optional reminding window represents, reject the ad data relevant to privacy of user;

Determine according to described rejecting result and finally return that to the ad data of browser.

Alternatively, the described ad data to returning to browser is filtered specifically including:

Obtain the ad data that reminding window represents;

With described privacy of user related data, the ad data of described acquisition being carried out dependency compare, if there is no dependency, then as finally returning that to the ad data of browser, otherwise, reacquiring the ad data that reminding window represents.

Alternatively, described first kind subwindow is that personalized advertisement represents subwindow, and based on described Second Type subwindow, material represents subwindow.

Alternatively, described first kind ad data is the pay per click advertisements data of real-time change, described pay per click advertisements data are the real time bid ad datas according to user's history online record matching, and described Second Type ad data is by duration based accounting ad data.

Alternatively, first kind subwindow quantity described in described subwindow is one, and described Second Type subwindow quantity is three.

Alternatively, first kind subwindow quantity described in described subwindow is two, and described Second Type subwindow quantity is two.

According to a further aspect in the invention, it is provided that a kind of realization filters the browser server of privacy or third-party server, comprising:

User's internet records data acquisition process module, is used for obtaining user's internet records data;

Dissection process module, for parsing privacy of user related data from described user's internet records data;

Receiving processing module, obtains the message of the ad data that reminding window represents for receiving browse request, and described reminding window includes multiple subwindow, and the type of described subwindow includes at least first kind subwindow and Second Type subwindow;

Filter processing module, for according to described privacy of user related data, the ad data returning to browser is filtered, described ad data includes at least first kind ad data and Second Type ad data, described first kind ad data is used for filling described first kind subwindow, and described Second Type ad data is used for filling described Second Type subwindow;

Send processing module, for the ad data after filtration is sent to browser, so that browser generates described reminding window.

Alternatively, described filter processing module specifically includes:

First acquisition module, for obtaining the ad data that optional reminding window represents;

Reject module, for according to described privacy of user related data, rejecting the ad data relevant to privacy of user from the ad data that described optional reminding window represents;

Determine module, finally return that to the ad data of browser for determining according to described rejecting result.

Alternatively, described filter processing module specifically includes:

Second acquisition module, for obtaining the ad data that reminding window represents;

Comparison module, compares for the ad data of described acquisition is carried out dependency with described privacy of user related data, if not having dependency, then as finally returning that to the ad data of browser, otherwise, reacquires the ad data that reminding window represents.

Alternatively, described first kind subwindow is that personalized advertisement represents subwindow, and based on described Second Type subwindow, material represents subwindow.

Alternatively, described first kind ad data is the pay per click advertisements data of real-time change, described pay per click advertisements data are the real time bid ad datas according to user's history online record matching, and described Second Type ad data is by duration based accounting ad data.

Alternatively, first kind subwindow quantity described in described subwindow is one, and described Second Type subwindow quantity is three.

Alternatively, first kind subwindow quantity described in described subwindow is two, and described Second Type subwindow quantity is two.

According to another aspect of the present invention, it is provided that a kind of realization filters the system that the reminding window ad data of privacy processes, comprising: aforesaid browser server or third-party server, additionally includes browser, and described browser includes:

User's internet records acquisition processing module, is used for gathering user's internet records and sending browser server or third-party server to;

Receiving processing module, for receiving the ad data filtered through privacy sent from described browser server or third-party server, described ad data includes at least first kind ad data and Second Type ad data;

Show processing module, it is shown for generating reminding window according to the ad data obtained, described reminding window includes multiple subwindow, the type of described subwindow includes at least first kind subwindow and Second Type subwindow, described first kind ad data is filled into the described first kind subwindow of described reminding window, described Second Type ad data is filled into the described Second Type subwindow of described reminding window.

Alternatively, described first kind subwindow is that personalized advertisement represents subwindow, and based on described Second Type subwindow, material represents subwindow.

Alternatively, described first kind ad data is the pay per click advertisements data of real-time change, and described pay per click advertisements data are the real time bid ad datas according to user's history online record matching;

Described Second Type ad data is by duration based accounting ad data.

A kind of reminding window advertisement data processing method and system realizing filtering privacy according to the present invention, privacy of user related data can be gone out according to user's internet records data parsing, and then according to privacy of user related data, the ad data returning to browser is carried out privacy filtration, thus avoiding recommending the ad content relevant to privacy of user to user, additionally, reminding window has multiple subwindow, when returning ad data to browser, the ad data of corresponding different subwindows or dissimilar subwindow is provided according to different subwindows or different subwindow types, browser can be made when reminding window carries out showing advertisement, revealable ad content is more rich, and subwindow has dissimilar, the ad data type filled is also different, and the ad data of part or all of subwindow therein dynamically can be adjusted according to different strategies and practical situation before ejecting reminding window, thus displaying efficiency can be improved.

Described above is only the general introduction of technical solution of the present invention, in order to better understand the technological means of the present invention, and can be practiced according to the content of description, and in order to above and other objects of the present invention, feature and advantage can be become apparent, below especially exemplified by the specific embodiment of the present invention.

Accompanying drawing explanation

By reading hereafter detailed description of the preferred embodiment, various other advantage and benefit those of ordinary skill in the art be will be clear from understanding. Accompanying drawing is only for illustrating the purpose of preferred implementation, and is not considered as limitation of the present invention. And in whole accompanying drawing, it is denoted by the same reference numerals identical parts. In the accompanying drawings:

Fig. 1 illustrates the flow chart realizing filtering the reminding window advertisement data processing method of privacy according to an embodiment of the invention;

Fig. 2 illustrates the window layout schematic diagram of a reminding window in the reminding window advertisement data processing method realizing filtering privacy according to an embodiment of the invention;

Fig. 3 illustrates the window layout schematic diagram of another reminding window in the reminding window advertisement data processing method realizing filtering privacy according to an embodiment of the invention;

Fig. 4 illustrates the schematic diagram arranging data-interface in the reminding window advertisement data processing method realizing filtering privacy according to an embodiment of the invention between third-party server and browser server;

Fig. 5 illustrates the entirety composition schematic diagram of the browser server realizing filtering privacy according to an embodiment of the invention or third-party server;

Fig. 6 illustrates a concrete structure schematic diagram of filter processing module in the browser server or third-party server realizing filtering privacy according to an embodiment of the invention;

Fig. 7 illustrates another concrete structure schematic diagram of filter processing module in the browser server or third-party server realizing filtering privacy according to an embodiment of the invention; And

Fig. 8 illustrates that the reminding window ad data realizing filtering privacy in accordance with another embodiment of the present invention processes the overall schematic of system;

Fig. 9 illustrates the concrete structure schematic diagram of browser in the reminding window ad data process system realizing filtering privacy in accordance with another embodiment of the present invention.

Detailed description of the invention

It is more fully described the exemplary embodiment of the disclosure below with reference to accompanying drawings. Although accompanying drawing showing the exemplary embodiment of the disclosure, it being understood, however, that may be realized in various forms the disclosure and should do not limited by embodiments set forth here. On the contrary, it is provided that these embodiments are able to be best understood from the disclosure, and complete for the scope of the present disclosure can be conveyed to those skilled in the art.

With reference to Fig. 1, the figure shows a kind of according to an embodiment of the invention broad flow diagram realizing filtering the reminding window advertisement data processing method of privacy, the reminding window advertisement data processing method realizing filtering privacy in the present embodiment mainly comprises the steps:

Step S101, obtains user's internet records data;

In the present embodiment, user's internet records data include user and browse the various historical datas of webpage, such as, the webpage that user accessed, commodity that user clicked on website and webpage or user search website of hiding etc., in reality, user's internet records data can be obtained by modes such as such as cookie, or other files that can parse user's internet records and mode obtain, and are not specifically limited here.

Step S102, parses privacy of user related data from described user's internet records data;

In the present embodiment, privacy of user related data refers to user and is reluctant to allow people know or disclosed data of being unwilling, such as, browsed Mature Audiences when the independent people of user, generally it is unwilling to be known by other people, namely privacy of user is belonged to, and user's internet records data, cookie such as, will record the browsed Mature Audiences of user, therefore, this step can parse privacy of user related data from user's internet records, reality can be determined according to concrete strategy and actual demand for privacy of user related data, here it is not specifically limited.

Step S103, obtains the ad data that need to represent at reminding window, and described reminding window includes multiple subwindow, and the type of described subwindow includes at least first kind subwindow and Second Type subwindow;

When implementing, in the present embodiment, the subwindow quantity of reminding window can be various quantity, such as subwindow can be 4 or 6, can also be other quantity, here it is not specifically limited, additionally, the present embodiment neutron window type can be polytype, such as the present embodiment neutron window type at least includes first kind subwindow and Second Type subwindow, and the subwindow quantity of each type can be one, can also be multiple, illustrate, in conjunction with Fig. 2, the subwindow quantity of reminding window is four, and first kind number of windows is one in four subwindows, Second Type subwindow quantity is three, reality can also be other situations, such as, in conjunction with Fig. 3, the subwindow quantity of reminding window or four, and first kind subwindow quantity can be two, Second Type subwindow quantity is also two, according to the demand that total subwindow quantity and realization represent, the subwindow quantity of each type can dynamically adjust, here repeat no more.

Additionally, as an example, in conjunction with Fig. 2, described first kind subwindow can represent subwindow for personalized advertisement, and this personalized advertisement represents subwindow and is positioned at the upper left corner of reminding window, in reality, represent, at this personalized advertisement, the pay per click advertisements data that the first kind ad data that subwindow need to represent can be such as real-time change for what obtain, described pay per click advertisements data can real-time change in time, even first kind ad data change, then the ad data represented accordingly in the first kind subwindow ejected also can change, as a kind of implementation, such as, described pay per click advertisements data can be the real time bid ad data according to user's history online record matching, due to ad data and user's history online record matching, therefore, the ad content shown more meets user's request, thus displaying efficiency can be improved, such as, according to user's history internet records, all once shoes were paid close attention in nearest three days, then the ad data of the shoe advertisement business mated with shoes in bidding can be filled in this first kind subwindow and be shown, after ejecting such shoe advertisement, with user's actual need closer to, show in hgher efficiency,

Additionally, Second Type subwindow described in the present embodiment can based on material represent subwindow, and the Second Type ad data needing to show in this Second Type subwindow obtained can be by duration based accounting ad data, such as, the publicity pictures of so-and-so company and web page interlinkage, or the picture of certain preheating activity and web page interlinkage, repeat no more here.

Step S104, according to described privacy of user related data, the ad data obtained is filtered, described ad data includes at least first kind ad data and Second Type ad data, described first kind ad data is used for filling first kind subwindow, and described Second Type ad data is used for filling Second Type subwindow;

The present embodiment can adopt various ways the ad data obtained is filtered, such as a kind of mode is first to choose the ad data that reminding window represents, then according to described privacy of user related data, the ad data relevant to privacy of user is rejected from the ad data that described optional reminding window represents, further, determine according to described rejecting result and finally return that to the ad data of browser.

Reality can also adopt another mode, namely after choosing the ad data that reminding window represents, with described privacy of user related data, the described ad data chosen is carried out dependency compare, if there is no dependency, then as finally returning that to the ad data of browser, otherwise, the ad data that reminding window represents is reacquired.

Need explanation, for the ad data of acquisition in the present embodiment, such as first kind ad data and the second ad data can come from different acquisition channels, such as, first kind ad data and Second Type data can be stored in browser server, in this kind of situation, described first kind ad data and Second Type ad data all can obtain from browser server, in reality, if described first kind ad data is really what third-party server provided, then need the data-interface setting up between browser server and third-party server, in conjunction with Fig. 4, data-interface can be provided with between third-party server and between browser server, third-party server can provide first kind data to browser server by described data-interface.

In reality, it is in various actual demand, described first kind ad data can also be directly obtain from third-party server, and only described Second Type ad data is to obtain from browser server, in certain reality, first kind ad data and Second Type ad data can also be that other modes obtain, above-mentioned it is merely illustrative of, is not especially limited here.

Step S105, is sent to browser by the ad data after filtering, so that browser generates described reminding window.

When implementing, owing to the reminding window of the present embodiment is divided into different types of subwindow, therefore, ad data after filtration is actually also include the ad data that different types of subwindow is corresponding, after ad data corresponding for dissimilar subwindow is sent to browser, browser is for different types of subwindow, corresponding different types of ad data respectively is needed to be filled with, first kind ad data is filled in first kind subwindow, such as, pay per click advertisements data are filled in first kind subwindow, additionally, Second Type advertisement book is filled in Second Type subwindow, such as, to be filled in Second Type subwindow by duration based accounting ad data, in reality, if also having the subwindow of other type, the subwindow of such as the 3rd type or the subwindow of the 4th type, the then ad data of same corresponding 3rd type of corresponding dissimilar filling or the 4th type respectively, by that analogy, here repeat no more.

To sum up, the present embodiment can go out privacy of user related data according to user's internet records data parsing, and then according to privacy of user related data, the ad data returning to browser is carried out privacy filtration, thus avoiding recommending the ad content relevant to privacy of user to user, additionally, reminding window has multiple subwindow, when returning ad data to browser, the ad data of corresponding different subwindows or dissimilar subwindow is provided according to different subwindows or different subwindow types, browser can be made when reminding window carries out showing advertisement, revealable ad content is more rich, and subwindow has dissimilar, the ad data type filled is also different, and the ad data of part or all of subwindow therein dynamically can be adjusted according to different strategies and practical situation before ejecting reminding window, thus displaying efficiency can be improved.

The following describes another aspect of the present invention.

With reference to Fig. 5, the figure shows the composition schematic diagram according to a kind of browser server realizing filtering privacy of the present invention or third-party server.

In the present embodiment, it is achieved the browser server or the third-party server that filter privacy specifically include that

User's internet records data acquisition process module 11, in the present embodiment, user's internet records data acquisition process module 11 is mainly used in obtaining user's internet records data;

User's internet records data that in the present embodiment, user's internet records data acquisition process module 11 obtains include user and browse the various historical datas of webpage, such as, the webpage that user accessed, commodity that user clicked on website and webpage or user search website of hiding etc., in reality, user's internet records data can be obtained by modes such as such as cookie, or other files that can parse user's internet records and mode obtain, and are not specifically limited here.

Dissection process module 12, in the present embodiment, dissection process module 12 is mainly used in parsing privacy of user related data from described user's internet records data;

In the present embodiment, privacy of user related data refers to user and is reluctant to allow people know or disclosed data of being unwilling, such as, browsed Mature Audiences when the independent people of user, generally it is unwilling to be known by other people, namely privacy of user is belonged to, and user's internet records data, cookie such as, will record the browsed Mature Audiences of user, therefore, dissection process module 12 can parse privacy of user related data from user's internet records (such as cookie file), reality can be determined according to concrete strategy and actual demand for privacy of user related data, here it is not specifically limited.

Obtaining processing module 13, in the present embodiment, receiving processing module 13 is mainly used in obtaining the ad data that need to represent at reminding window, and described reminding window includes multiple subwindow, and the type of described subwindow includes at least first kind subwindow and Second Type subwindow;

In the present embodiment, the subwindow quantity of reminding window can be various quantity, such as subwindow can be 4 or 6, can also be other quantity, here it is not specifically limited, additionally, the present embodiment neutron window type can be polytype, such as the present embodiment neutron window type at least includes first kind subwindow and Second Type subwindow, and the subwindow quantity of each type can be one, can also be multiple, illustrate, in conjunction with Fig. 2, the subwindow quantity of reminding window is four, and first kind number of windows is one in four subwindows, Second Type subwindow quantity is three, reality can also be other situations, such as, in conjunction with Fig. 3, the subwindow quantity of reminding window or four, and first kind subwindow quantity can be two, Second Type subwindow quantity is also two, according to the demand that total subwindow quantity and realization represent, the subwindow quantity of each type can dynamically adjust, here repeat no more.

Additionally, as an example, in conjunction with Fig. 2, described first kind subwindow can represent subwindow for personalized advertisement, and this personalized advertisement represents subwindow and is positioned at the upper left corner of reminding window, in reality, what obtain that processing module 13 obtains represents, at this personalized advertisement, the pay per click advertisements data that the first kind ad data that subwindow need to represent can be such as real-time change, described pay per click advertisements data can real-time change in time, even first kind ad data change, the ad data represented accordingly in the first kind subwindow then ejected also can change, as a kind of implementation, such as, described pay per click advertisements data can be the real time bid ad data according to user's history online record matching, due to ad data and user's history online record matching, therefore, the ad content shown more meets user's request, thus displaying efficiency can be improved, such as, according to user's history internet records, all once shoes were paid close attention in nearest three days, then the ad data of the shoe advertisement business mated with shoes in bidding can be filled in this first kind subwindow and be shown, after ejecting such shoe advertisement, with user's actual need closer to, show in hgher efficiency,

Additionally, Second Type subwindow described in the present embodiment can based on material represent subwindow, and the Second Type ad data needing to show in this Second Type subwindow obtaining processing module 13 acquisition can be by duration based accounting ad data, such as, the publicity pictures of so-and-so company and web page interlinkage, or the picture of certain preheating activity and web page interlinkage, repeat no more here.

Additionally, for the ad data of acquisition in the present embodiment, the second ad data that the first kind ad data such as, represented in first kind subwindow and Second Type subwindow represent can come from different acquisition channels, such as, first kind ad data and Second Type data can be stored in browser server, in this kind of situation, described first kind ad data and Second Type ad data all can obtain from browser server, in reality, if described first kind ad data is really what third-party server provided, then need the data-interface setting up between browser server and third-party server, in conjunction with Fig. 4, data-interface it is provided with between third-party server and between browser server, third-party server can provide first kind data to browser server by described data-interface.

In reality, it is in various demand, described first kind ad data can also be directly obtain from third-party server, and only described Second Type ad data is to obtain from browser server, in certain reality, first kind ad data and Second Type ad data can also be that other modes obtain, above-mentioned it is merely illustrative of, is not especially limited here.

Filter processing module 14, in the present embodiment, filter processing module 14 is mainly used according to described privacy of user related data, the ad data obtained is filtered, described ad data includes at least first kind ad data and Second Type ad data, described first kind ad data is used for filling first kind subwindow, and described Second Type ad data is used for filling Second Type subwindow;

In the present embodiment, filter processing module 14 can adopt various ways that the ad data obtained is filtered, for instance, as a specific embodiment, in conjunction with Fig. 6, filter processing module 14 comprises the steps that

First chooses module 141, for choosing the ad data that optional reminding window represents;

Reject module 142, for according to described privacy of user related data, rejecting the ad data relevant to privacy of user from the ad data that described optional reminding window represents;

Determine module 143, finally return that to the ad data of browser for determining according to described rejecting result.

It addition, as another specific embodiment, in conjunction with Fig. 7, filter processing module 14 may also comprise:

Second chooses module 144, for choosing the ad data that reminding window represents;

Comparison module 145, compares for the described ad data chosen is carried out dependency with described privacy of user related data, if not having dependency, then as finally returning that to the ad data of browser, otherwise, reacquires the ad data that reminding window represents.

Send processing module 15, the present embodiment sends processing module 15 and is mainly used in the ad data after filtering is sent to browser, so that browser generates described reminding window.

Owing to the reminding window of the present embodiment is divided into different types of subwindow, therefore, ad data after filtration is actually also include the ad data that different types of subwindow is corresponding, send processing module 15 just filter after ad data be sent to browser after, browser fills corresponding ad data at different subwindows respectively, as first kind ad data is filled in first kind subwindow, reality can be pay per click advertisements data are filled in first kind subwindow, additionally, Second Type advertisement book is filled in Second Type subwindow, reality can be will be filled in Second Type subwindow by duration based accounting ad data, need explanation, if also having the subwindow of other type, the subwindow of such as the 3rd type or the subwindow of the 4th type, the then ad data of same corresponding 3rd type of corresponding dissimilar filling or the 4th type respectively, by that analogy, here repeat no more.

To sum up, the present embodiment can go out privacy of user related data according to user's internet records data parsing, and then according to privacy of user related data, the ad data returning to browser is carried out privacy filtration, thus avoiding recommending the ad content relevant to privacy of user to user, additionally, reminding window has multiple subwindow, when returning ad data to browser, the ad data of corresponding different subwindows or dissimilar subwindow is provided according to different subwindows or different subwindow types, browser can be made when reminding window carries out showing advertisement, revealable ad content is more rich, and subwindow has dissimilar, the ad data type filled is also different, and the ad data of part or all of subwindow therein dynamically can be adjusted according to different strategies and practical situation before ejecting reminding window, thus displaying efficiency can be improved.

The following describes another aspect of the present invention.

With reference to Fig. 8, the figure shows the entirety composition schematic diagram processing system according to a kind of reminding window ad data realizing filtering privacy of the present invention, the reminding window ad data process system realizing filtering privacy in the present embodiment specifically includes that above-mentioned browser server or third-party server 1, additionally can include browser 2, as a specific embodiment, in conjunction with Fig. 9, described browser 2 comprises the steps that user's internet records acquisition processing module 21, receiving processing module 22 and shows processing module 23, wherein

User's internet records acquisition processing module 21, for gathering user's internet records and sending browser server or third-party server to, when implementing, gather user's internet records to be obtained by modes such as such as cookie, or other files that can parse user's internet records and mode obtain, and are not specifically limited here;

Receiving processing module 22, for receiving the ad data filtered through privacy sent from described browser server or third-party server, described ad data includes at least first kind ad data and Second Type ad data;

Need explanation, for ad data in the present embodiment, such as first kind ad data and the second ad data can come from different channels, such as, first kind ad data and Second Type data can be stored in browser server, in this kind of situation, described first kind ad data and Second Type ad data all can obtain from browser server, in reality, if described first kind ad data is really what third-party server provided, then need the data-interface between foundation and third-party server, in conjunction with Fig. 4, data-interface it is provided with between third-party server and between browser server, described first kind data can be provided to described browser server by described data-interface.

In reality, it is in various demand, described first kind ad data can also be directly obtain from third-party server, and only described Second Type ad data is to obtain from browser server, in certain reality, first kind ad data and Second Type ad data can also be that other channels obtain, above-mentioned it is merely illustrative of, is not especially limited here.

Show processing module 23, it is shown for generating reminding window according to the ad data obtained, described reminding window includes multiple subwindow, the type of described subwindow includes at least first kind subwindow and Second Type subwindow, described first kind ad data is filled into the described first kind subwindow of described reminding window, described Second Type ad data is filled into the described Second Type subwindow of described reminding window.

Need explanation, in the present embodiment, the subwindow quantity of the reminding window that displaying processing module 23 generates can be various quantity, such as subwindow can be 4 or 6, can also be other quantity, here it is not specifically limited, additionally, in the present embodiment, the type of subwindow can be polytype, the present embodiment such as, at least includes first kind subwindow and Second Type subwindow, and the subwindow quantity of each type can be one, can also be multiple, illustrate, in conjunction with Fig. 2, the subwindow quantity of reminding window is four, and first kind number of windows is one in four subwindows, Second Type subwindow quantity is three, reality can also be other situations, such as, in conjunction with Fig. 3, the subwindow quantity of reminding window or four, and first kind subwindow quantity can be two, Second Type subwindow quantity is also two, according to the demand that total subwindow quantity and realization represent, the subwindow quantity of each type can dynamically adjust, here repeat no more.

Additionally, owing to the present embodiment being shown, the reminding window that processing module 23 generates includes different types of subwindow, therefore, for different types of subwindow, corresponding different types of ad data respectively is needed to be filled with, namely first kind ad data is filled in first kind subwindow by the present embodiment, such as pay per click advertisements data are filled in first kind subwindow, additionally, Second Type advertisement book is filled in Second Type subwindow, such as, to be filled in Second Type subwindow by duration based accounting ad data, in reality, if also having the subwindow of other type, the subwindow of such as the 3rd type or the subwindow of the 4th type, the then ad data of same corresponding 3rd type of corresponding dissimilar filling or the 4th type respectively, by that analogy, here repeat no more.

Illustrate with specific example, in conjunction with Fig. 2, described first kind subwindow is that personalized advertisement represents subwindow, and this personalized advertisement represents subwindow and is positioned at the upper left corner of reminding window, in reality, this personalized advertisement represents the pay per click advertisements data that the first kind ad data of subwindow filling can be such as real-time change, i.e. different time, if the first kind ad data change filled, then the ad data represented in the first kind subwindow ejected also can change, as a kind of implementation, such as, described pay per click advertisements data can be the real time bid ad data according to user's history online record matching, due to ad data and user's history online record matching, therefore, the advertisement shown is easier to cause user to note, thus improving conversion effect, such as, according to user's history internet records, in nearest three days, user once paid close attention to shoes, then can the ad data of the shoe advertisement business mated with shoes in bidding be filled in this first kind subwindow, after ejecting such shoe advertisement, it is easier to improve advertisement conversion effect,

Additionally, also in conjunction with Fig. 2, Second Type subwindow described in the present embodiment can based on material represent subwindow, and the Second Type ad data filled in this Second Type subwindow can be by duration based accounting ad data, such as, the publicity pictures of so-and-so company and web page interlinkage, or the picture of certain preheating activity and web page interlinkage, repeat no more here.

Not intrinsic to any certain computer, virtual system or miscellaneous equipment relevant in algorithm and the display of this offer. Various general-purpose systems can also with use based on together with this teaching. As described above, the structure constructed required by this kind of system is apparent from. Additionally, the present invention is also not for any certain programmed language. It is understood that, it is possible to utilize various programming language to realize the content of invention described herein, and the description above language-specific done is the preferred forms in order to disclose the present invention.

In description mentioned herein, describe a large amount of detail. It is to be appreciated, however, that embodiments of the invention can be put into practice when not having these details. In some instances, known method, structure and technology it are not shown specifically, in order to do not obscure the understanding of this description.

Similarly, it is to be understood that, one or more in order to what simplify that the disclosure helping understands in each inventive aspect, herein above in the description of the exemplary embodiment of the present invention, each feature of the present invention is grouped together in single embodiment, figure or descriptions thereof sometimes. But, the method for the disclosure should be construed to and reflect an intention that namely the present invention for required protection requires feature more more than the feature being expressly recited in each claim. More precisely, as the following claims reflect, inventive aspect is in that all features less than single embodiment disclosed above. Therefore, it then follows claims of detailed description of the invention are thus expressly incorporated in this detailed description of the invention, wherein each claim itself as the independent embodiment of the present invention.

Those skilled in the art are appreciated that, it is possible to carry out the module in the equipment in embodiment adaptively changing and they being arranged in one or more equipment different from this embodiment. Module in embodiment or unit or assembly can be combined into a module or unit or assembly, and multiple submodule or subelement or sub-component can be put them in addition. Except at least some in such feature and/or process or unit excludes each other, it is possible to adopt any combination that all processes or the unit of all features disclosed in this specification (including adjoint claim, summary and accompanying drawing) and so disclosed any method or equipment are combined. Unless expressly stated otherwise, each feature disclosed in this specification (including adjoint claim, summary and accompanying drawing) can be replaced by the alternative features providing purpose identical, equivalent or similar.

In addition, those skilled in the art it will be appreciated that, although embodiments more described herein include some feature included in other embodiments rather than further feature, but the combination of the feature of different embodiment means to be within the scope of the present invention and form different embodiments. Such as, in the following claims, the one of any of embodiment required for protection can mode use in any combination.

The all parts embodiment of the present invention can realize with hardware, or realizes with the software module run on one or more processor, or realizes with their combination. It will be understood by those of skill in the art that the some or all functions realizing filtering the some or all parts in the reminding window ad data process system of privacy that microprocessor or digital signal processor (DSP) can be used in practice to realize according to embodiments of the present invention. The present invention is also implemented as part or all the equipment for performing method as described herein or device program (such as, computer program and computer program). The program of such present invention of realization can store on a computer-readable medium, or can have the form of one or more signal. Such signal can be downloaded from internet website and obtain, or provides on carrier signal, or provides with any other form.

The present invention will be described rather than limits the invention to it should be noted above-described embodiment, and those skilled in the art can design alternative embodiment without departing from the scope of the appended claims. In the claims, any reference marks that should not will be located between bracket is configured to limitations on claims. Word " comprises " and does not exclude the presence of the element or step not arranged in the claims. Word "a" or "an" before being positioned at element does not exclude the presence of multiple such element. The present invention by means of including the hardware of some different elements and can realize by means of properly programmed computer. In the unit claim listing some devices, several in these devices can be through same hardware branch and specifically embody. Word first, second and third use do not indicate that any order. Can be title by these word explanations.

The invention discloses, A1, a kind of reminding window advertisement data processing method realizing filtering privacy, including:

Obtain user's internet records data;

Privacy of user related data is parsed from described user's internet records data;

Obtaining the ad data that need to represent at reminding window, described reminding window includes multiple subwindow, and the type of described subwindow includes at least first kind subwindow and Second Type subwindow;

According to described privacy of user related data, the ad data obtained is filtered, described ad data includes at least first kind ad data and Second Type ad data, described first kind ad data is used for filling first kind subwindow, and described Second Type ad data is used for filling Second Type subwindow;

Ad data after filtering is sent to browser, so that browser generates described reminding window.

A2, method according to A1, it is characterised in that the described ad data to obtaining is filtered specifically including:

Choose the ad data that optional reminding window represents;

According to described privacy of user related data, from the ad data that described optional reminding window represents, reject the ad data relevant to privacy of user;

Determine according to described rejecting result and finally return that to the ad data of browser.

A3, method according to A1, it is characterised in that the described ad data to obtaining is filtered specifically including:

Choose the ad data that reminding window represents;

With described privacy of user related data, the ad data of described acquisition being carried out dependency compare, if there is no dependency, then as finally returning that to the ad data of browser, otherwise, reacquiring the ad data that reminding window represents.

A4, method according to A1, it is characterised in that described first kind subwindow is that personalized advertisement represents subwindow, and based on described Second Type subwindow, material represents subwindow.

A5, method according to A4, it is characterised in that described first kind ad data is the pay per click advertisements data of real-time change, described pay per click advertisements data are the real time bid ad datas of record matching of surfing the Net according to user's history;

Described Second Type ad data is by duration based accounting ad data.

A6, method according to A1, it is characterised in that first kind subwindow quantity described in told subwindow is one, and described Second Type subwindow quantity is three.

A7, method according to A1, it is characterised in that first kind subwindow quantity described in described subwindow is two, and described Second Type subwindow quantity is two.

B8, a kind of browser server or third-party server realizing filtering privacy, including:

User's internet records data acquisition process module, is used for obtaining user's internet records data;

Dissection process module, for parsing privacy of user related data from described user's internet records data;

Obtaining processing module, for obtaining the ad data that need to represent at reminding window, described reminding window includes multiple subwindow, and the type of described subwindow includes at least first kind subwindow and Second Type subwindow;

Filter processing module, for according to described privacy of user related data, the ad data obtained is filtered, described ad data includes at least first kind ad data and Second Type ad data, described first kind ad data is used for filling first kind subwindow, and described Second Type ad data is used for filling Second Type subwindow;

Send processing module, for the ad data after filtration is sent to browser, so that browser generates described reminding window.

B9, browser server according to B8 or third-party server, it is characterised in that described filter processing module specifically includes:

First chooses module, for choosing the ad data that optional reminding window represents;

Reject module, for according to described privacy of user related data, rejecting the ad data relevant to privacy of user from the ad data that described optional reminding window represents;

Determine module, finally return that to the ad data of browser for determining according to described rejecting result.

B10, browser server according to B8 or third-party server, it is characterised in that described filter processing module specifically includes:

Second chooses module, for choosing the ad data that reminding window represents;

Comparison module, comparing for the ad data of described acquisition is carried out dependency with described privacy of user related data, if not having dependency, then as finally returning that to the ad data of browser, otherwise, again choosing the ad data that reminding window represents.

B11, browser server according to B8 or third-party server, it is characterised in that described first kind subwindow is that personalized advertisement represents subwindow, and based on described Second Type subwindow, material represents subwindow.

B12, browser server according to B11 or third-party server, it is characterized in that, described first kind ad data is the pay per click advertisements data of real-time change, and described pay per click advertisements data are the real time bid ad datas according to user's history online record matching;

Described Second Type ad data is by duration based accounting ad data.

B13, browser server according to B8 or third-party server, it is characterised in that first kind subwindow quantity described in described subwindow is one, and described Second Type subwindow quantity is three.

B14, browser server according to B8 or third-party server, it is characterised in that first kind subwindow quantity described in described subwindow is two, and described Second Type subwindow quantity is two.

C15, a kind of reminding window ad data realizing filtering privacy process system, including the browser server described in any one of claim B8-B14 or third-party server, additionally include browser, and described browser includes:

User's internet records acquisition processing module, is used for gathering user's internet records and sending browser server or third-party server to;

Receiving processing module, for receiving the ad data filtered through privacy sent from described browser server or third-party server, described ad data includes at least first kind ad data and Second Type ad data;

Show processing module, it is shown for generating reminding window according to the ad data obtained, described reminding window includes multiple subwindow, the type of described subwindow includes at least first kind subwindow and Second Type subwindow, described first kind ad data is filled into the described first kind subwindow of described reminding window, described Second Type ad data is filled into the described Second Type subwindow of described reminding window.

C16, system according to C15, it is characterised in that described first kind subwindow is that personalized advertisement represents subwindow, and based on described Second Type subwindow, material represents subwindow.

C17, system according to C16, it is characterised in that described first kind ad data is the pay per click advertisements data of real-time change, described pay per click advertisements data are the real time bid ad datas of record matching of surfing the Net according to user's history;

Described Second Type ad data is by duration based accounting ad data.

Claims (10)

1. the reminding window advertisement data processing method realizing filtering privacy, it is characterised in that including:
Obtain user's internet records data;
Privacy of user related data is parsed from described user's internet records data;
Obtaining the ad data that need to represent at reminding window, described reminding window includes multiple subwindow, and the type of described subwindow includes at least first kind subwindow and Second Type subwindow;
According to described privacy of user related data, the ad data obtained is filtered, described ad data includes at least first kind ad data and Second Type ad data, described first kind ad data is used for filling first kind subwindow, and described Second Type ad data is used for filling Second Type subwindow;
Ad data after filtering is sent to browser, so that browser generates described reminding window.
2. method according to claim 1, it is characterised in that the described ad data to obtaining is filtered specifically including:
Choose the ad data that optional reminding window represents;
According to described privacy of user related data, from the ad data that described optional reminding window represents, reject the ad data relevant to privacy of user;
Determine according to described rejecting result and finally return that to the ad data of browser.
3. method according to claim 1, it is characterised in that the described ad data to obtaining is filtered specifically including:
Choose the ad data that reminding window represents;
With described privacy of user related data, the ad data of described acquisition being carried out dependency compare, if there is no dependency, then as finally returning that to the ad data of browser, otherwise, reacquiring the ad data that reminding window represents.
4. method according to claim 1, it is characterised in that described first kind subwindow is that personalized advertisement represents subwindow, and based on described Second Type subwindow, material represents subwindow.
5. method according to claim 4, it is characterised in that described first kind ad data is the pay per click advertisements data of real-time change, described pay per click advertisements data are the real time bid ad datas according to user's history online record matching;
Described Second Type ad data is by duration based accounting ad data.
6. method according to claim 1, it is characterised in that first kind subwindow quantity described in told subwindow is, described Second Type subwindow quantity is three.
7. method according to claim 1, it is characterised in that first kind subwindow quantity described in described subwindow is two, described Second Type subwindow quantity is two.
8. browser server or the third-party server realizing filtering privacy, it is characterised in that including:
User's internet records data acquisition process module, is used for obtaining user's internet records data;
Dissection process module, for parsing privacy of user related data from described user's internet records data;
Obtaining processing module, for obtaining the ad data that need to represent at reminding window, described reminding window includes multiple subwindow, and the type of described subwindow includes at least first kind subwindow and Second Type subwindow;
Filter processing module, for according to described privacy of user related data, the ad data obtained is filtered, described ad data includes at least first kind ad data and Second Type ad data, described first kind ad data is used for filling first kind subwindow, and described Second Type ad data is used for filling Second Type subwindow;
Send processing module, for the ad data after filtration is sent to browser, so that browser generates described reminding window.
9. browser server according to claim 8 or third-party server, it is characterised in that described filter processing module specifically includes:
First chooses module, for choosing the ad data that optional reminding window represents;
Reject module, for according to described privacy of user related data, rejecting the ad data relevant to privacy of user from the ad data that described optional reminding window represents;
Determine module, finally return that to the ad data of browser for determining according to described rejecting result.
10. the reminding window ad data realizing filtering privacy processes system, it is characterised in that including the browser server described in any one of claim 8-9 or third-party server, additionally include browser, described browser includes:
User's internet records acquisition processing module, is used for gathering user's internet records and sending browser server or third-party server to;
Receiving processing module, for receiving the ad data filtered through privacy sent from described browser server or third-party server, described ad data includes at least first kind ad data and Second Type ad data;
Show processing module, it is shown for generating reminding window according to the ad data obtained, described reminding window includes multiple subwindow, the type of described subwindow includes at least first kind subwindow and Second Type subwindow, described first kind ad data is filled into the described first kind subwindow of described reminding window, described Second Type ad data is filled into the described Second Type subwindow of described reminding window.
CN201510945780.1A 2015-12-16 2015-12-16 Prompt window advertisement data processing method and system capable of realizing privacy filtering CN105631703A (en)

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