CN105608225A - Web page automatic layout method and device - Google Patents

Abstract

The invention discloses a web page automatic layout method and device. A web page comprises N web page regions used for containing N blocks, N is a positive integer larger than 1, and the blocks have different web page contents. The web page automatic layout method includes the steps that a, the block priority of the N blocks is calculated; b, according to the block priory and the region priority of the N web page regions, the N blocks are distributed on the N web page regions respectively.

Description

Webpage autoplacement method and device

Technical field

The present invention relates to Internet technical field, relate to particularly a kind of webpage autoplacement method andDevice.

Background technology

Along with the development of ecommerce, the large-scale electric business such as Jingdone district has become the most main of people's current consumptionRely on. In the homepage of electricity business website, often exist different chunks (conventionally with the shape of " floor "Formula occurs, multiple chunks of arranging from top to bottom), each floor is sold different types of commodity.But, because the space of a whole page is limited, comes top floor and the most easily noticed by user, in order to improveThe amount of placing an order of overall page, need to be placed on the top by floor most interested user, all the other floorsArrange degressively by user's interest level. The introducing order amount of money, the introducing of floor interior element are orderedThe conversion ratio that places an order of Dan Liang, floor page access amount, floor is all that measurement user is interested in floorThe key factor of degree, carries out floor sequence according to these data, than artificial given a certainSequence marketing effectiveness wants better. But existing sequencing schemes often can not be anti-timely and accuratelyMirror user do shopping tendency instant variation.

Summary of the invention

In order to solve the above-mentioned problems in the prior art, the present invention proposes a kind of webpage automaticLayout method and device.

According to an aspect of the present invention, a kind of webpage autoplacement method is proposed, wherein, instituteState webpage and comprise N the web page area for holding N chunk, N is greater than 1 positive integer, everyIndividual chunk has different web page contents, and described method comprises: the group of a) calculating a described N chunkPiece priority; B) utilize the region priority of described chunk priority and a described N web page area,A described N chunk is arranged in respectively on a described N web page area.

Preferably, described chunk priority is definite by the synthesized attribute value of chunk, described chunkSynthesized attribute value is by deriving for the clickstream data of content in this chunk.

Preferably, calculate the synthesized attribute value S of i chunk by following formula_i：

$S_i=\underset{j=1}{\overset{M}{\Σ}}{w}_{ij}\×(P_{ij}-\underset{1\≤i\≤N}{\min }{P}_{ij})/(\underset{1\≤i\≤N}{\max }{P}_{ij}-\underset{1\≤i\≤N}{\min }{P}_{ij})$

Wherein, the kind quantity that M is considered clickstream data, P_ijRepresent j kind point in i chunkHit the value of flow data, w_ijBe expressed as the weighted value that i the j kind clickstream data in chunk distributes.

Preferably, described clickstream data comprises at least one in the following: visit capacity, drawEnter the order amount of money, introduce order volume, conversion ratio places an order.

Preferably, described region priority is predetermined.

Preferably, in described step b, the each chunk in a described N chunk is arranged in respectivelyHave with it on the web page area of equal priority sequence.

Preferably, the one or more chunks in a described N chunk are separately fixed to one or manyIn individual web page area.

Preferably, specify in advance the acquiescence that a described N chunk is arranged in a described N web page areaLayout.

Preferably, in the time there is the system mistake relevant with page layout, arrange by default layoutN chunk described in cloth.

Preferably, periodically or according to system request carry out described step a and b.

According to a further aspect in the invention, provide a kind of webpage autoplacement device, wherein, instituteState webpage and comprise N the web page area for holding N chunk, N is greater than 1 positive integer, everyIndividual chunk has different web page contents, and described device comprises: computing module, and described in calculatingThe chunk priority of N chunk; Executive Module, is connected to described computing module, for utilizingState chunk priority that computing module calculates and the region priority of a described N web page area, makeA described N chunk is arranged in respectively on a described N web page area.

Preferably, described device also comprises data acquisition module, for obtaining click from described chunkFlow data, wherein said chunk priority is the synthesized attribute value deriving by described clickstream dataDetermine.

Preferably, calculate the synthesized attribute value S of i chunk by following formula_i：

$S_i=\underset{j=1}{\overset{M}{\Σ}}{w}_{ij}\×(P_{ij}-\underset{1\≤i\≤N}{\min }{P}_{ij})/(\underset{1\≤i\≤N}{\max }{P}_{ij}-\underset{1\≤i\≤N}{\min }{P}_{ij})$

Wherein, the kind quantity that M is considered clickstream data, P_ijRepresent j kind point in i chunkHit the value of flow data, w_ijBe expressed as the weighted value that i the j kind clickstream data in chunk distributes.

Preferably, described clickstream data comprises at least one in the following: visit capacity, drawEnter the order amount of money, introduce order volume, conversion ratio places an order.

Preferably, described region priority is predetermined.

Preferably, described Executive Module is configured to: the each chunk in a described N chunk is dividedBe not arranged on the web page area with it with equal priority sequence.

Preferably, described Executive Module is configured to: one or more by a described N chunkChunk is separately fixed in one or more web page areas.

Preferably, specify in advance the acquiescence that a described N chunk is arranged in a described N web page areaLayout.

Preferably, described Executive Module is configured to: when occurring the system mistake relevant with page layoutMistake, with the default layout described N chunk of arranging.

The webpage autoplacement method and the device that propose by the present invention, can be dynamic according to real time statusThe sequence of page change floor, has solved above technical problem. Thereby, by technical side of the present inventionCase, can promote marketing effectiveness better, and because this scheme is without secondary development, so jointApproximately cost.

Brief description of the drawings

Fig. 1 shows according to the flow chart of the webpage autoplacement method of the embodiment of the present invention.

Fig. 2 shows according to the structured flowchart of the webpage autoplacement device of the embodiment of the present invention.

Detailed description of the invention

Below with reference to accompanying drawing, the present invention is specifically described.

First, Fig. 1 shows webpage autoplacement method 100 according to an embodiment of the presentFlow chart. Wherein, described webpage comprises N the web page area for holding N chunk, and N isBe greater than 1 positive integer, each chunk has different web page contents.

Here, " web page area " refers to the corresponding region of diverse location of whole webpage, and it is notAssociated any displaying contents, but for holding the chunk that comprises displaying contents, such as described " webpageRegion " can comprise top area, bottom section, left field, top left region etc. Can realize byWebpage is divided into multiple regions, and these regions cover the area of whole webpage, and does not overlap each other.Certainly, in order to adapt to the needs of web site contents, can repartition at any time webpage at any time, but institute entersThe division of row should be consistent with the needs of the content showing.

" chunk " refers to the graph block for holding the content that will show. Described chunk is placed inOn above-mentioned web page area, so that be covered with displaying contents on described webpage. Preferably, described " chunk "Associated displaying contents, by described chunk is placed on different web page areas, realizes itAssociated displaying contents is presented on described region. Preferably, the adaptation of the shape of described chunk willHold the shape of the web page area of this chunk.

Described webpage action processing method 100 starts from step S110, in step S110, calculates instituteState the chunk priority of N chunk. Then,, in step S120, utilize described chunk priorityWith the region priority of a described N web page area, make a described N chunk be arranged in respectively described NOn web page area.

In step S110, first calculate the chunk priority of a described N chunk. Described chunk is excellentFirst level is determined by the synthesized attribute value of chunk, and the synthesized attribute value of described chunk is by for this groupIn piece, the clickstream data of content is derived. Described clickstream data comprises at least one in the followingKind: visit capacity, introduce the order amount of money, introduce order volume, conversion ratio places an order.

Particularly, visit capacity (also referred to as page browsing amount, pageviews (PV)) normally weighsMeasuring the leading indicator of an Internet news channel or website, is also to evaluate the most frequently used finger of website trafficOne of mark. The variation tendency of monitoring net website access amount to analyze its reason of changes be that a lot of head of a station are regularThe work of doing. Page in PageViews generally refers to common html webpage, also comprise php,The html content of the Dynamic Generations such as jsp. A html content requests from browser can be counted as oneInferior access, totally becomes visit capacity sum gradually. Introduce order volume and refer in special time,Click the commodity of this page, and the order numbers finally placing an order in the situation that not closing browserAmount. Correspondingly, introduce the order amount of money and refer to the corresponding blanket order amount of money of the single amount of introducing. Finally,The conversion ratio that places an order refers to, and for specific webpage, introduces the ratio of order volume and visit capacity.

Particularly, can calculate by following formula the synthesized attribute value S of i chunk_i：

$S_i=\underset{j=1}{\overset{M}{\Σ}}{w}_{ij}\×(P_{ij}-\underset{1\≤i\≤N}{\min }{P}_{ij})/(\underset{1\≤i\≤N}{\max }{P}_{ij}-\underset{1\≤i\≤N}{\min }{P}_{ij})$

Wherein, the kind quantity that M is considered clickstream data, P_ijRepresent in i chunkThe value of j kind clickstream data, w_ijBe expressed as the power that i the j kind clickstream data in chunk distributesHeavily value.

Below describe how to calculate synthesized attribute value S by above-mentioned formula by concrete example_i. InstituteState in example, consider the situation of total total N=3 chunk, the kind of the clickstream data of consideringQuantity M is also 3, and these three kinds of clickstream datas are respectively visit capacity, the introducing order amount of money and conversion ratio.

Following table 1 has provided the numerical value for above-mentioned three kinds of clickstream datas of three chunks.

Chunk	Visit capacity	Introduce the order amount of money	Conversion ratio
				1	10000	2000	1.20％
2	7000	4000	1.40％
				3	6000	3000	1.30％

Table 1

Next, above-mentioned data are normalized, data computing formula is:(P_ij-min_1≤i≤NP_ij)/(max_1≤i≤NP_ij-min_1≤i≤NP_ij)。

Data after normalization are as shown in table 2 below:

Chunk	Visit capacity	Introduce the order amount of money	Conversion ratio
				1	(10000-6000)/(10000-6000)＝1	0	0
2	(7000-6000)/(10000-6000)＝0.25	1	1
				3	(6000-6000)/(10000-6000)＝0	0.5	0.5

Table 2

Then, by weighted value w_ijDistribute to the data after each normalization. Described weighted value can beAny appointment of judgement as required or to each clickstream data value.

Weight is as shown in table 3 below:

Chunk	Visit capacity	Introduce the order amount of money	Conversion ratio
				1	3	3	4
2	2	7	1
				3	1	4	5

Table 3

Finally, as shown in table 4 belowly calculate synthesized attribute value S according to above formula_i：

Chunk	Visit capacity	Introduce the order amount of money	Conversion ratio	Synthesized attribute value
					1	1×3	0×3	0×4	3
2	0.25×2	1×7	1×1	8.5
					3	0×1	0.5×4	0.5×5	4.5

Table 4

Then,, in step S120, utilize described chunk priority and a described N web page areaRegion priority, is arranged in respectively on a described N web page area a described N chunk.

In one embodiment, described region priority is predetermined.

In described step b, preferably, the each chunk in a described N chunk is arranged in respectivelyHave with it on the web page area of equal priority sequence.

In alternative, the one or more chunks in a described N chunk are separately fixed atIn one or more web page areas.

In one embodiment, specify in advance a described N chunk described N web page area of arrangingIn default layout. Preferably, in the time there is the system mistake relevant with page layout, use silentRecognize the layout described N chunk of arranging.

Preferably, periodically or according to system request carry out described step a and b. The described cycle canAt random to arrange, such as can be consistent with " second kill " cycle of electric business.

Next, Fig. 2 shows webpage autoplacement device according to an embodiment of the present200 structured flowchart, wherein, described webpage comprises N the web page area for holding N chunk,N is greater than 1 positive integer, and each chunk has different web page contents. Described webpage action is processedDevice 200 comprises computing module 210 and Executive Module 220. Computing module 210 is for calculating described NThe chunk priority of individual chunk. Executive Module 220 is connected to described computing module 210, for utilizingThe region of the chunk priority that described computing module 210 calculates and a described N web page area is preferentialLevel, is arranged in respectively on a described N web page area a described N chunk.

Preferably, described webpage autoplacement device 200 also comprises data acquisition module. This data acquisitionCollection module is for obtaining clickstream data from described chunk, and wherein said chunk priority is by instituteThe synthesized attribute value that stating clickstream data derives is determined.

This webpage action treating apparatus 200 is corresponding with above-mentioned webpage action processing method 100. AboveSpecific descriptions to method 100 and explanation are equally applicable to device 200, do not repeat them here.

Although below show the present invention in conjunction with the preferred embodiments of the present invention, this areaTechnical staff will be understood that, without departing from the spirit and scope of the present invention, can be rightThe present invention carries out various amendments, replacement and change. Therefore, the present invention should not come by above-described embodimentLimit, and should be limited by claims and equivalent thereof.

Claims (19)

1. a webpage autoplacement method, wherein, described webpage comprises for holding N chunkN web page area, N is greater than 1 positive integer, each chunk has different web page contents,Described method comprises:

A) calculate the chunk priority of a described N chunk;

B) utilize the region priority of described chunk priority and a described N web page area, described in makingN chunk is arranged in respectively on a described N web page area.

2. method according to claim 1, wherein, described chunk priority is by chunkSynthesized attribute value is definite, and the synthesized attribute value of described chunk is by the click steam for content in this chunkData derive.

3. method according to claim 2, wherein, calculates i chunk by following formulaSynthesized attribute value S_i：

$S_i=\underset{j=1}{\overset{M}{\Σ}}{w}_{ij}\×(P_{ij}-\underset{1\≤i\≤N}{\min }{P}_{ij})/(\underset{1\≤i\≤N}{\max }{P}_{ij}-\underset{1\≤i\≤N}{\min }{P}_{ij})$

Wherein, the kind quantity that M is considered clickstream data, P_ijRepresent j kind point in i chunkHit the value of flow data, w_ijBe expressed as the weighted value that i the j kind clickstream data in chunk distributes.

4. according to the method in claim 2 or 3, wherein, described clickstream data comprises followingAt least one in every: visit capacity, introduce the order amount of money, introduce order volume, conversion ratio places an order.

5. according to the method in any one of claims 1 to 3, wherein said region priority isPredetermined.

6. according to the method in any one of claims 1 to 3, in described step b, by instituteEach chunk of stating in N chunk is arranged in respectively the webpage district with it with equal priority sequenceOn territory.

7. according to the method in any one of claims 1 to 3, wherein, by a described N chunkIn one or more chunks be separately fixed in one or more web page areas.

8. according to the method in any one of claims 1 to 3, wherein, described in appointment is incited somebody to action in advanceN the default layout that chunk is arranged in a described N web page area.

9. method according to claim 8, wherein, when occurring relevant with page layout beingWhen system is wrong, with the default layout described N chunk of arranging.

10. according to the method in any one of claims 1 to 3, wherein, periodically or rootCarry out described step a and b according to system request.

11. 1 kinds of webpage autoplacement devices, wherein, described webpage comprises for holding N groupThe N of a piece web page area, N is greater than 1 positive integer, and each chunk has different web page contents,Described device comprises:

Computing module, for calculating the chunk priority of a described N chunk;

Executive Module, is connected to described computing module, for utilizing described computing module to calculateThe region priority of chunk priority and a described N web page area, arranges respectively a described N chunkOn a described N web page area.

12. devices according to claim 11, also comprise data acquisition module, for from instituteState chunk and obtain clickstream data,

Wherein said chunk priority is that the synthesized attribute value deriving by described clickstream data is determined.

13. devices according to claim 12, wherein, calculate i group by following formulaThe synthesized attribute value S of piece_i：

$S_i=\underset{j=1}{\overset{M}{\Σ}}{w}_{ij}\×(P_{ij}-\underset{1\≤i\≤N}{\min }{P}_{ij})/(\underset{1\≤i\≤N}{\max }{P}_{ij}-\underset{1\≤i\≤N}{\min }{P}_{ij})$

Wherein, the kind quantity that M is considered clickstream data, P_ijRepresent j kind point in i chunkHit the value of flow data, w_ijBe expressed as the weighted value that i the j kind clickstream data in chunk distributes.

14. according to the device described in claim 12 or 13, and wherein, described clickstream data comprisesAt least one in the following: visit capacity, introduce the order amount of money, introduce order volume, placing an order turnsRate.

15. according to claim 11 to the device described in any one in 13, and wherein said region is preferentialLevel is predetermined.

16. according to claim 11 to the device described in any one in 13, wherein, and described execution mouldPiece is configured to: by the each chunk in a described N chunk be arranged in respectively have with it identical excellentOn the web page area of first level sequence.

17. according to claim 11 to the device described in any one in 13, wherein, and described execution mouldPiece is configured to: the one or more chunks in a described N chunk are separately fixed to one or manyIn individual web page area.

18. according to claim 11 to the device described in any one in 13, and wherein, specifying in advance willThe described N chunk default layout in a described N web page area of arranging.

19. devices according to claim 18, wherein, described Executive Module is configured to:In the time there is the system mistake relevant with page layout, by the default layout described N group of arrangingPiece.