CN105608125A

CN105608125A - Information processing method and server

Info

Publication number: CN105608125A
Application number: CN201510940926.3A
Authority: CN
Inventors: 屈伟; 侯红梅; 林世飞
Original assignee: Tencent Technology Shenzhen Co Ltd
Current assignee: Tencent Technology Shenzhen Co Ltd
Priority date: 2015-12-15
Filing date: 2015-12-15
Publication date: 2016-05-25
Anticipated expiration: 2035-12-15
Also published as: CN105608125B

Abstract

The present invention discloses an information processing method and a server. The method comprises: obtaining X pieces of first information from a first terminal, wherein the X is a positive integer greater than 1; screening Y pieces first information corresponding to a first dimension parameter from the X pieces of first information according to the first dimension parameter, wherein the Y is a positive integer greater than 1, and the first dimension parameter is used for characterizing information related to product features and attributes; locking at least one user according to the Y pieces of first information, and sorting by priority actual display results of the first information displayed on a second terminal by the at least one user according to an orientation policy, and if the number of users in accordance with the orientation policy is less than a threshold value, generating a first policy with a higher priority of the actual display result of the first information displayed on the second terminal; and pushing first information to the second terminal according to the first policy.

Description

A kind of information processing method and server

Technical field

The present invention relates to mechanics of communication, relate in particular to a kind of information processing method and server.

Background technology

Present inventor is realizing in the process of the embodiment of the present application technical scheme, at least finds to exist in correlation technique following technical problem:

Along with the development of Internet technology, can be by carrying out more by all kinds of means Information Sharing and propagation in we of large data age, such as, carry out the upload and download of information by online interaction platform, or ask a question and answer a question by online interaction platform, carry out the interaction based on customer relationship chain by social platform, between the user who specifies, carry out Information Sharing and propagation, or by social platform, own or other people information are shared and propagated, can also be except watching film while watching video, outside the videos such as TV play, start at video, when end or intermittence, watch recommendation information (such as the advertising message relevant to video), can also be at browsing page, while playing games, watch recommendation information (can be and web page browsing and the relevant or incoherent advertising message of game).

Take recommendation information as example as advertising message, be divided into vertical advertisement, cover advertisement comprehensively, targeted ads etc., vertical advertisement is the multimedia messages corresponding to specific field of some segmentations, comprehensively covering advertisement is the multimedia messages of not distinguishing specific field, targeted ads be according to as area, the directed recommendation condition such as sex is carried out the multimedia messages of recommending for user. Targeted ads is owing to being to obtain for user's base attribute and user behavior thereof the recommendation information that directed recommendation condition forms, and therefore, information content respective user, compares vertical advertisement and cover advertisement comprehensively more accurate. But, directed recommendation condition is more, the information content that screening obtains is more accurate concerning user, certainly will for user group will be fewer, if user group is minority very, even if the information content is accurate, but the very large difference of existence compared with the result (as exposure probability) that the information content represents with the user's side a large amount of in the actual result representing of a small amount of minority user's side (as exposure probability), this species diversity has just caused in fact not reaching the demand of large data age Information Sharing and propagation. In correlation technique, for this problem, there is no effective solution.

Summary of the invention

In view of this, the embodiment of the present invention is desirable to provide a kind of information processing method and server, at least solve the problem that prior art exists, meet the demand of large data age Information Sharing and propagation, the information content is not only accurate, can accurately be directed to respective user colony, and can also well carry out Information Sharing and propagation, reach the result of sharing in a large number and representing in user's side.

The technical scheme of the embodiment of the present invention is achieved in that

A kind of information processing method of the embodiment of the present invention, described method comprises:

Obtain X the first information that first terminal sends, described X is greater than 1 positive integer;

From a described X first information, filter out Y the first information corresponding with the first dimension parameter according to the first dimension parameter, described Y < X, for being greater than 1 positive integer; Described the first dimension parameter is for characterizing the information relevant to feature attribute of commodity;

Lock at least one user according to a described Y first information, be that described at least one user carries out prioritization in the actual displaying result of the second terminal display first information according to directional strategy, described directional strategy for user number during lower than first threshold, be created on the first higher strategy of actual displaying result priority of the second terminal display first information;

Be that the second terminal pushes the first information according to described the first strategy.

In such scheme, describedly from a described X first information, filter out Y the first information corresponding with the first dimension parameter according to the first dimension parameter, comprising:

According to described the first dimension parameter, obtain the second dimension parameter corresponding with described the first dimension parameter, described the second dimension parameter is for characterizing the information relevant to characteristic of advertisement attribute;

To from a described X first information, screen at least one first information obtaining according to described the second dimension parameter, be defined as described Y the first information corresponding with the first dimension parameter.

In such scheme, described method also comprises:

From a described X first information, extract the first mark ID, as described the first dimension parameter;

From a described X first information, extract the two ID group corresponding with a described ID, as described the second dimension parameter, the 2nd ID group is designated as the 2nd ID_0 ..., the 2nd ID_i, i is greater than 0 positive integer.

In such scheme, describedly will from a described X first information, screen at least one first information obtaining according to described the second dimension parameter, be defined as described Y the first information corresponding with the first dimension parameter, comprising:

According to described the 2nd ID_0 ..., the 2nd ID_i retrieves a described X first information, obtains a described Y first information, and a described Y first information is defined as to all advertising messages corresponding to commodity dimension; Described Y < X, for being greater than 1 positive integer.

In such scheme, describedly lock at least one user according to a described Y first information, comprising:

Obtain all advertising messages corresponding to described commodity dimension for user number M, by described user number M be defined as commodity cover number;

Described directional strategy for user number during lower than first threshold, be created on the first higher strategy of actual displaying result priority of the second terminal display first information, comprising:

Obtain N the user lower than first threshold, give a described N user exposure probability higher than Second Threshold in the time that the second terminal is carried out information display, thereby obtain higher exposure probability, make final exposure result be: more to show frequency and/or number of times, and generate accordingly described the first strategy, described N < M, for being greater than 1 positive integer.

In such scheme, described in give a described N user exposure probability higher than Second Threshold in the time that the second terminal is carried out information display, and generate accordingly described the first strategy, comprising:

A described N user is defined as to the few targeted customer of covering number in described commodity covering number;

Advertising message corresponding described targeted customer is consumed to scale parameter according to clicking rate parameter and/or medium and small advertiser and sorts, obtain comprising 1 ..., the ranking results parameter of j ranking value, j is > and 1 natural number;

Be that increase weight is processed in the 1st weighting that ranking value is corresponding, be the 2nd and in the time that weighting is processed, be weighted the processing of successively decreasing to j ranking value.

A kind of server of the embodiment of the present invention, described server comprises:

Screening unit, X the first information sending for obtaining first terminal, described X is greater than 1 positive integer; From a described X first information, filter out Y the first information corresponding with the first dimension parameter according to the first dimension parameter, described Y < X, for being greater than 1 positive integer; Described the first dimension parameter is for characterizing the information relevant to feature attribute of commodity;

Prioritization unit, for locking at least one user according to a described Y first information, be that described at least one user carries out prioritization in the actual displaying result of the second terminal display first information according to directional strategy, described directional strategy for user number during lower than first threshold, be created on the first higher strategy of actual displaying result priority of the second terminal display first information;

Information pushing unit, for according to described the first strategy being the second terminal propelling movement first information.

In such scheme, described screening unit, further comprises:

Dimension parameter acquiring subelement, for according to described the first dimension parameter, obtains the second dimension parameter corresponding with described the first dimension parameter, and described the second dimension parameter is for characterizing the information relevant to characteristic of advertisement attribute;

Information sifting subelement, for screening at least one first information obtaining from described X the first information according to described the second dimension parameter, is defined as described Y the first information corresponding with the first dimension parameter.

In such scheme, described server also comprises:

First extracts subelement, for extracting the first mark ID from a described X first information, as described the first dimension parameter;

Second extracts subelement, and for extract the two ID group corresponding with a described ID from a described X first information, as described the second dimension parameter, the 2nd ID group is designated as the 2nd ID_0 ..., the 2nd ID_i, i is greater than 0 positive integer.

In such scheme, described information sifting subelement, is further used for:

In such scheme, described prioritization unit, further comprises:

Commodity covering number is obtained subelement, for obtain all advertising messages corresponding to described commodity dimension for user number M, by described user number M be defined as commodity cover number;

Described prioritization unit, also comprise that strategy generates subelement, for obtaining N the user lower than first threshold, give a described N user exposure probability higher than Second Threshold in the time that the second terminal is carried out information display, and generate accordingly described the first strategy, described N < M, for being greater than 1 positive integer.

In such scheme, described strategy generates subelement, is further used for:

The information processing method of the embodiment of the present invention comprises: obtain X the first information that first terminal sends, described X is greater than 1 positive integer; From a described X first information, filter out Y the first information corresponding with the first dimension parameter according to the first dimension parameter, described Y < X, for being greater than 1 positive integer; Described the first dimension parameter is for characterizing the information relevant to feature attribute of commodity; Lock at least one user according to a described Y first information, be that described at least one user carries out prioritization in the actual displaying result of the second terminal display first information according to directional strategy, described directional strategy for user number during lower than first threshold, be created on the first higher strategy of actual displaying result priority of the second terminal display first information; Be that the second terminal pushes the first information according to described the first strategy.

Adopt the embodiment of the present invention, from a described X first information, filter out Y the first information corresponding with the first dimension parameter according to the first dimension parameter, and described the first dimension parameter is for characterizing the information relevant to feature attribute of commodity, thus, because commodity dimension is the most basic characteristic attribute parameter of user institute concern information, therefore, adopt this first dimension parameter of commodity dimension to lock user group, location can be more accurate, according to directional strategy, user number is generated the strategy of narrow orientation lower than the minority user group of first threshold, that is: improve more in the result of the actual presenting information of its user's side to minority's customer group cognition of fewer number, higher, better, thereby reduce existing otherness compared with the result (as the probability that exposes) that the information content represents with the user's side a large amount of in the actual result representing of a small amount of minority user's side (as exposure probability), make not only accurate positioning of the information content, and a large amount of represent the demand that result (improving exposure probability) also meets large data age Information Sharing and propagation.

Brief description of the drawings

Fig. 1 is the schematic diagram that carries out each side's hardware entities of information interaction in the embodiment of the present invention;

Fig. 2 is a realization flow schematic diagram of the embodiment of the present invention one;

Fig. 3 is the schematic diagram of the embodiment of the present invention one commodity and advertisement corresponding relation;

Fig. 4 is a realization flow schematic diagram of the embodiment of the present invention two;

Fig. 5 is a composition structural representation of the embodiment of the present invention four;

Fig. 6 is the hardware composition structural representation of the embodiment of the present invention six;

Fig. 7 is the schematic diagram that the embodiment of the present invention covers number and advertising message clicking rate corresponding relation;

Fig. 8 is the schematic diagram that the narrow oriented cover user group of the embodiment of the present invention and advertisement consume corresponding relation;

Fig. 9 is the realization flow figure that the embodiment of the present invention adopts narrow directional strategy;

Figure 10 is that the embodiment of the present invention takes directed field logical expression to realize directed schematic diagram for the strategy of narrow orientation.

Detailed description of the invention

Below in conjunction with accompanying drawing, the enforcement of technical scheme is described in further detail.

Fig. 1 is the schematic diagram that carries out each side's hardware entities of information interaction in the embodiment of the present invention, Fig. 1 comprises: server 11 ... 1n, terminal device 21-24, terminal device 21-24 carries out information interaction by cable network or wireless network and server, terminal device comprises mobile phone, desktop computer, PC, the types such as all-in-one, in an example, server 11 ... 1n can also be by network and first terminal (as the terminal at advertiser place, or be called the object that provides ad material and content to promote) carry out mutual, first terminal is (as the terminal at advertiser place, or be called the object that provides ad material and content to promote) after the advertisement that will want to throw in submits to, be stored in server cluster, can be equipped with keeper to first terminal (as the terminal at advertiser place, or being called the object that provides ad material and content to promote) advertisement of throwing in a series of processing such as audits. wherein, with respect to first terminal (as the terminal at advertiser place, or be called the object that provides ad material and content to promote), terminal device 21-24 can be called the second terminal (as the terminal at domestic consumer place, or be called the object of advertising display or exposure), can, for see the user of video by Video Applications, apply the user who plays games by game, by the user of the page etc. that surfs the web. wherein, all application of installing in terminal device or the application of appointment (as game application, Video Applications, browser application etc.) can be added advertisement to show the more recommendation information of user. adopt the embodiment of the present invention, based on the system shown in above-mentioned Fig. 1, server obtains X the first information that first terminal (as the terminal at advertiser place, or being called the object that provides ad material and content to promote) sends, and described X is greater than 1 positive integer, from a described X first information, filter out Y the first information corresponding with the first dimension parameter according to the first dimension parameter, described Y < X, for being greater than 1 positive integer, described the first dimension parameter is for characterizing the information relevant to feature attribute of commodity, lock at least one user according to a described Y first information, according to directional strategy be described at least one user in the second terminal (as the terminal at domestic consumer place, or be called the object of advertising display or exposure) show that the actual displaying result of the first information carries out prioritization, described directional strategy for user number during lower than first threshold, be created on the first higher strategy of actual displaying result priority of the second terminal display first information, be that the second terminal pushes the first information according to described the first strategy. take the first information as example as advertising message, because the first dimension parameter is the screening factor of considering from commodity aspect, compare and the screening factor of considering from advertisement aspect, because commodity dimension is the most basic characteristic attribute parameter of user institute concern information, therefore, the screening factor accurate positioning more of considering from commodity aspect, the advertising message obtaining based on this screening factor also can meet user's request more, that is to say, adopt this first dimension parameter of commodity dimension to lock user group, location can be more accurate. the corresponding multiple advertisements of commodity, carry out corresponding multiple advertisements by commodity so, the all user groups that obtain by multiple advertisement radiation, meet exactly the user group of the commodity aspect of the screening factor of commodity aspect consideration, afterwards according to the narrow directional strategy that minority user group is generated, minority's customer group cognition to fewer number improves more in the result of the actual presenting information of its user's side, higher, better, thereby reduce existing otherness compared with the result (as the probability that exposes) that the information content represents with the user's side a large amount of in the actual result representing of a small amount of minority user's side (as exposure probability), make not only accurate positioning of the information content, and a large amount of represent the demand that result (improving exposure probability) also meets large data age Information Sharing and propagation.

The example of above-mentioned Fig. 1 is just realized a system architecture example of the embodiment of the present invention, and the embodiment of the present invention is not limited to the system architecture described in above-mentioned Fig. 1, based on this system architecture, proposes each embodiment of the present invention.

Embodiment mono-:

A kind of information processing method of the embodiment of the present invention, as shown in Figure 2, described method comprises:

Step 101, obtain first terminal send X the first information, described X is greater than 1 positive integer.

Here, pass through taking user's scene as user, in the second terminal, game application is installed, Video Applications, browser application, or it is example that direct log-on webpage etc. is browsed recommendation information, recommendation information is the first information in this step, be specially and after first terminal is audited by server, be pushed to the advertising message that the second terminal shows in user interface, first terminal is specially the terminal (or the object that provides ad material and content to promote is provided) at advertiser place, as shown in the terminal 31-3n in Fig. 1, the information for one or more commodity can be safeguarded and push to each terminal wherein. the second terminal is specially the terminal object of advertising display or exposure (or be called) at domestic consumer place, as shown in the terminal 21-24 in Fig. 1, the user of registration terminal 21-24 is by the installation application of playing, Video Applications, browser application, or directly log-on webpage etc. is browsed this advertising message.

Step 102, from a described X first information, filter out Y the first information corresponding with the first dimension parameter according to the first dimension parameter, described Y < X, for being greater than 1 positive integer; Described the first dimension parameter is for characterizing the information relevant to feature attribute of commodity.

Here, the first dimension parameter is the screening factor of considering from commodity aspect, compare and the screening factor of considering from advertisement aspect, because commodity dimension is the most basic characteristic attribute parameter of user institute concern information, therefore, the screening factor accurate positioning more of considering from commodity aspect, should can meet user's request by Y the first information corresponding with the first dimension parameter more, also can say, Y first information is the advertising message of all commodity dimensions of obtaining according to commodity dimension screening polymerization.

Step 103, lock at least one user according to a described Y first information, be that described at least one user carries out prioritization in the actual displaying result of the second terminal display first information according to directional strategy, described directional strategy for user number during lower than first threshold, be created on the first higher strategy of actual displaying result priority of the second terminal display first information.

Here, integrating step 102, because Y the first information is the advertising message of all commodity dimensions of obtaining according to commodity dimension screening polymerization, therefore, locking according to described Y the first information described at least one user who obtains can be commodity dimension covering number.

Here, this commodity dimension covering number is different from advertisement and covers number, as shown in Figure 3, the corresponding multiple advertisements of commodity, that is to say, for commodity, can split into multiple advertisements for same commodity, so in fact, carrying out data statistics by advertisement covering number is that location is inaccurate, can not reflect user group's true attention rate. Describe with the data instance as shown in following table 1 (covering the measurement dimension statistical form of number):

Table 1

As shown in table 1, it is all 1,000,000 that the commodity of commodity A and commodity B cover number, and commodity A only has advertisement 1, throws in the people to Beijing area; Commodity B has advertisement 2 and advertisement 3, throws in respectively to the male sex of Beijing area and the women of Beijing area, that is to say, from the dimension of advertisement aspect, commodity B is equivalent to advertisement 1 to split into advertisement 2 and advertisement 3. If using the dimension of advertisement aspect as the screening factor, the advertisement covering number obtaining according to the dimension of advertisement aspect is so weighed, the covering number of advertisement 2 and advertisement 3 is all less than advertisement 1, should give advertisement 2 and the advertisement 3 exposure probability higher than advertisement 1 according to directional strategy, thereby the final displaying result of the advertising message finally presenting in the second terminal is: the exposure probability of commodity B is higher than commodity A. But, the real commodity itself (dimension of commodity aspect is only the most basic characteristic attribute parameter of user institute concern information) that are of paying close attention to of advertiser and user, it is not the dimension of advertisement aspect, if carry out comparison from the dimension of commodity aspect, for commodity A and B, that in fact these two commodity cover is same people, strategy in the final displaying result that generates the advertising message for presenting in the second terminal is: the same exposure probability of advertising message that gives commodity A and B is only and meets user's attention rate demand most, causes location screening mechanism the most accurately.

And, it is to be noted, in order to ensure accurate positioning, can also adopt more directed condition in directional strategy, precisely to lock user group, but directed condition is many, although can guarantee accurate positioning, but will certainly filter out user group still less, namely " a small amount of minority user group " mentioned above, therefore, adopt this step, in order to take into account accurate positioning and to meet the demand of large data age of the large component analysis of information and propagation, also need by increasing " a small amount of minority user group " that more directed condition gained arrives in directional strategy, the result (as exposure probability) that the final information that gives to show at its user's lateral terminal represents carry out with in " a large amount of users colonies " side compared with the minimum effect of otherness of existence, so by this narrow directional strategy, for the few situation of commodity covering number, by improving first strategy (or being called narrow directional strategy) of its exposure probability, make it in sequence, obtain higher priority, thereby improve its exposure probability, making like this information content is that exposure probability is higher in the actual result representing of a small amount of minority user's side, directed result is also more accurate.

Here it is pointed out that described exposure probability and exposure rate are two different technological concepts, exposure probability refers to: actual exposure result is out a kind of possibility, gives some higher weight while showing sequencer procedure point counting value here. The directed wide commodity of the likelihood ratio of directed narrow commodity exposure are high, but exposure frequency often still less.

In sum, the advertising message of all commodity dimensions that obtain according to commodity dimension screening polymerization, consider that commodity dimension covers number, instead of advertisement covers number, be only the location mechanism of screening the most accurately, the final displaying result that just can guarantee the advertising message finally presenting in two terminals is the most accurately and meets the result of user's attention rate demand. And, take into account accurate positioning and improve the result (as higher in exposure probability) that final information that its user's lateral terminal shows represents, make not only accurate positioning of the information content, and also can realize a large amount of demands that result (improving exposure probability) also meets large data age Information Sharing and propagation that represents to " a small amount of minority user group ".

Step 104, according to described the first strategy be second terminal push the first information.

Here, to finally send to user's side information of carrying out of the second terminal to represent by the first information that the above-mentioned dimension from commodity aspect is processed and " narrow directional strategy " obtains, just can obtain finally for the accurate positioning of user's attention rate, directed to push result also more accurate, a large amount of represents the demand that result (improving exposure probability) also meets large data age Information Sharing and propagation. In practical operation, at the higher exposure probability of the advertisement that gives narrow directed commodity, that is: take into account accurate positioning and improve the result (as higher in exposure probability) that final information that its user's lateral terminal shows represents, not only meet the demand of large data age Information Sharing and propagation, and can also avoid same advertisement to carry out the directed problem (or being called Prevent cheating) that obtains higher exposure probability that splits.

Embodiment bis-:

A kind of information processing method of the embodiment of the present invention, as shown in Figure 4, described method comprises:

Step 201, obtain first terminal send X the first information, described X is greater than 1 positive integer.

Step 202, from a described X first information, extract the first mark ID, as the first dimension parameter, from a described X first information, extract the two ID group corresponding with a described ID, as the second dimension parameter, the 2nd ID group is designated as the 2nd ID_0,, the 2nd ID_i, i is greater than 0 positive integer.

Here, the first mark ID can be a commodity sign, and the 2nd ID group can be multiple advertisement and identifiers corresponding with this commodity sign, and this advertisement and identifier is for characterizing the information relevant to characteristic of advertisement attribute. The corresponding multiple advertisement and identifiers of commodity sign, after advertising message corresponding all advertisement and identifiers is retrieved by advertisement and identifier, so just obtain all commodity aspect dimensions corresponding with commodity sign all advertising messages that obtain of getting together.

Step 203, according to described the 2nd ID_0 ..., the 2nd ID_i retrieves a described X first information, obtains a described Y first information, and a described Y first information is defined as to all advertising messages corresponding to commodity dimension; Described Y < X, for being greater than 1 positive integer.

Integrating step 202-203, according to for characterizing the information relevant to feature attribute of commodity the one ID, and corresponding to it characterizing the information relevant with characteristic of advertisement attribute the 2nd ID group, from a described X first information, filter out Y the first information corresponding to commodity aspect dimension, and be defined as all advertising messages corresponding to commodity dimension.

Because an ID is the screening factor of considering from commodity aspect, compare with the 2nd ID considering from advertisement aspect as the screening factor, because commodity dimension is the most basic characteristic attribute parameter of user institute concern information, therefore, the screening factor accurate positioning more of considering from commodity aspect, should can more meet user's request by Y the first information corresponding with the first dimension parameter, also can say, Y first information is the advertising message of all commodity dimensions of obtaining according to commodity dimension screening polymerization.

Step 204, lock at least one user according to a described Y first information, be that described at least one user carries out prioritization in the actual displaying result of the second terminal display first information according to directional strategy, described directional strategy for user number during lower than first threshold, be created on the first higher strategy of actual displaying result priority of the second terminal display first information.

Here, by step 204 integrating step above-mentioned steps 202-203, because Y the first information is the advertising message of all commodity dimensions of obtaining according to commodity dimension screening polymerization, therefore, locking according to described Y the first information described at least one user who obtains can be commodity dimension covering number.

Table 1

Step 205, according to described the first strategy be second terminal push the first information.

Embodiment tri-:

Based on above-described embodiment one-bis-, in the information processing method of the present embodiment, describedly lock at least one user according to a described Y first information, comprising: obtain all advertising messages corresponding to described commodity dimension for user number M, described user number M is defined as to commodity and covers number.

In the embodiment of the present invention one embodiment, by directional strategy carry out all advertising messages corresponding for described commodity dimension for user number M carry out in the process of prioritization, described directional strategy for user number during lower than first threshold, be created on the first higher strategy of actual displaying result priority of the second terminal display first information.

Concrete, higher the first strategy (as narrow directional strategy) of actual displaying result priority that is created on the second terminal display first information comprising: obtain N the user lower than first threshold, give a described N user exposure probability higher than Second Threshold in the time that the second terminal is carried out information display, thereby obtain higher exposure probability, make final exposure result be: more to show frequency and/or number of times, the first strategy (as narrow directional strategy) generating so, accordingly just can provide higher exposure probability for number user group still less. Wherein, described N < M, for being greater than 1 positive integer.

Here, giving a described N user exposure probability higher than Second Threshold in the time that the second terminal is carried out information display, generate accordingly afterwards described the first strategy (as narrow directional strategy), can comprise: a described N user is defined as to the few targeted customer of covering number in described commodity covering number; Advertising message corresponding described targeted customer is consumed to scale parameter according to clicking rate parameter and/or medium and small advertiser and sorts, obtain comprising 1 ..., the ranking results parameter of j ranking value, j is > and 1 natural number; Be that increase weight is processed in the 1st weighting that ranking value is corresponding, be the 2nd and in the time that weighting is processed, be weighted the processing of successively decreasing to j ranking value.

Embodiment tetra-:

A kind of server of the embodiment of the present invention, as shown in Figure 5, described server comprises:

Screening unit 51, X the first information sending for obtaining first terminal, described X is greater than 1 positive integer; From a described X first information, filter out Y the first information corresponding with the first dimension parameter according to the first dimension parameter, described Y < X, for being greater than 1 positive integer; Described the first dimension parameter is for characterizing the information relevant to feature attribute of commodity;

Prioritization unit 52, for locking at least one user according to a described Y first information, be that described at least one user carries out prioritization in the actual displaying result of the second terminal display first information according to directional strategy, described directional strategy for user number during lower than first threshold, be created on the first higher strategy of actual displaying result priority of the second terminal display first information;

Information pushing unit 53, for according to described the first strategy being the second terminal propelling movement first information.

Here, in actual applications, pass through taking user's scene as user, in the second terminal, game application is installed, Video Applications, browser application, or it is example that direct log-on webpage etc. is browsed recommendation information, recommendation information is the first information in this step, be specially and after first terminal is audited by server, be pushed to the advertising message that the second terminal shows in user interface, first terminal is specially the terminal (or the object that provides ad material and content to promote is provided) at advertiser place, as shown in the terminal 31-3n in Fig. 1, the information for one or more commodity can be safeguarded and push to each terminal wherein. the second terminal is specially the terminal object of advertising display or exposure (or be called) at domestic consumer place, as shown in the terminal 21-24 in Fig. 1, the user of registration terminal 21-24 is by the installation application of playing, Video Applications, browser application, or directly log-on webpage etc. is browsed this advertising message.

Here, in actual applications, the first dimension parameter is the screening factor of considering from commodity aspect, compare and the screening factor of considering from advertisement aspect, because commodity dimension is the most basic characteristic attribute parameter of user institute concern information, therefore, the screening factor accurate positioning more of considering from commodity aspect, should can more meet user's request by Y the first information corresponding with the first dimension parameter, also can say, Y first information is the advertising message of all commodity dimensions of obtaining according to commodity dimension screening polymerization.

Here, in actual applications, because Y the first information is the advertising message of all commodity dimensions of obtaining according to commodity dimension screening polymerization, therefore, locking according to described Y the first information described at least one user who obtains can be commodity dimension covering number. This commodity dimension covering number is different from advertisement and covers number, as shown in Figure 3, the corresponding multiple advertisements of commodity, that is to say, for commodity, can split into multiple advertisements for same commodity, so in fact carrying out data statistics by advertisement covering number is that location is inaccurate, can not reflect user group's true attention rate. Describe with the data instance as shown in following table 1 (covering the measurement dimension statistical form of number):

Table 1

And, it is to be noted, in order to ensure accurate positioning, can also adopt more directed condition in directional strategy, precisely to lock user group, but directed condition is many, although can guarantee accurate positioning, but will certainly filter out user group still less, namely " a small amount of minority user group " mentioned above, therefore, adopt the embodiment of the present invention, in order to take into account accurate positioning and to meet the demand of large data age of the large component analysis of information and propagation, also need by increasing " a small amount of minority user group " that more directed condition gained arrives in directional strategy, the result (as exposure probability) that the final information that gives to show at its user's lateral terminal represents carry out with in " a large amount of users colonies " side compared with the minimum effect of otherness of existence, so by this narrow directional strategy, for the few situation of commodity covering number, by improving first strategy (or being called narrow directional strategy) of its exposure probability, make it in sequence, obtain higher priority, thereby improve its exposure probability, making like this information content is that exposure probability is higher in the actual result representing of a small amount of minority user's side, directed result is also more accurate.

In sum, the advertising message of all commodity dimensions that obtain according to commodity dimension screening polymerization, consider that commodity dimension covers number, instead of advertisement covers number, be only the location mechanism of screening the most accurately, the final displaying result that just can guarantee the advertising message finally presenting in two terminals is the most accurately and meets the result of user's attention rate demand. And, take into account accurate positioning and improve the result (as higher in exposure probability) that final information that its user's lateral terminal shows represents, make not only accurate positioning of the information content, and also can realize a large amount of demands that result (improving exposure probability) also meets large data age Information Sharing and propagation that represents to " a small amount of minority user group ". Finally, send to user's side information of carrying out of the second terminal to represent by the first information that the above-mentioned dimension from commodity aspect is processed and " narrow directional strategy " obtains, just can obtain finally for the accurate positioning of user's attention rate, directed to push result also more accurate, a large amount of represents the demand that result (improving exposure probability) also meets large data age Information Sharing and propagation. In practical operation, at the higher exposure probability of the advertisement that gives narrow directed commodity, that is: take into account accurate positioning and improve the result (as higher in exposure probability) that final information that its user's lateral terminal shows represents, not only meet the demand of large data age Information Sharing and propagation, and can also avoid same advertisement to carry out the directed problem (or being called Prevent cheating) that obtains higher exposure probability that splits.

Embodiment five:

Based on embodiment tetra-, in the server of the embodiment of the present invention, described screening unit further comprises: dimension parameter acquiring subelement, be used for according to described the first dimension parameter, obtain the second dimension parameter corresponding with described the first dimension parameter, described the second dimension parameter is for characterizing the information relevant to characteristic of advertisement attribute; Described screening unit also comprises: information sifting subelement, for screening at least one first information obtaining from described X the first information according to described the second dimension parameter, is defined as described Y the first information corresponding with the first dimension parameter.

In the embodiment of the present invention one embodiment, described server also comprises: first extracts subelement, for extracting the first mark ID from a described X first information, as described the first dimension parameter; And second extracts subelement, for extract the two ID group corresponding with a described ID from a described X first information, as described the second dimension parameter, the 2nd ID group is designated as the 2nd ID_0 ..., the 2nd ID_i, i is greater than 0 positive integer.

Accordingly, described information sifting subelement, is further used for: according to described the 2nd ID_0 ..., the 2nd ID_i retrieves a described X first information, obtains a described Y first information, and a described Y first information is defined as to all advertising messages corresponding to commodity dimension; Described Y < X, for being greater than 1 positive integer.

In the embodiment of the present invention one embodiment, described prioritization unit, further comprise: commodity covering number is obtained subelement, for obtain all advertising messages corresponding to described commodity dimension for user number M, by described user number M be defined as commodity cover number; Accordingly, described prioritization unit, also comprise that strategy generates subelement, for obtaining N the user lower than first threshold, give a described N user more frequency and/or number of times shown in the time that the second terminal is carried out information display, and generating accordingly described the first strategy, described N < M, for being greater than 1 positive integer.

In the embodiment of the present invention one embodiment, described strategy generates subelement, is further used for: a described N user is defined as to the few targeted customer of covering number in described commodity covering number; Advertising message corresponding described targeted customer is consumed to scale parameter according to clicking rate parameter and/or medium and small advertiser and sorts, obtain comprising 1 ..., the ranking results parameter of j ranking value, j is > and 1 natural number; Be that increase weight is processed in the 1st weighting that ranking value is corresponding, be the 2nd and in the time that weighting is processed, be weighted the processing of successively decreasing to j ranking value.

Embodiment six:

Here it is pointed out that above-mentioned first terminal and the second terminal can for this electronic equipment of PC, can also be as PAD, panel computer, this mancarried electronic aid of laptop computer, can also be intelligent mobile terminal as this in mobile phone, is not limited to the description here; Described server can consist of group system, for realize each Elementary Function merge into one or each Elementary Function split arrange electronic equipment, client and server all at least comprises database for storing data and the processor for data processing, or comprises the storage medium or the independent storage medium arranging that are arranged in server.

Wherein, for the processor for data processing, in the time carrying out processing, can adopt microprocessor, central processing unit (CPU, CentralProcessingUnit), digital signal processor (DSP, DigitalSingnalProcessor) or programmable logic array (FPGA, Field-ProgrammableGateArray) realize; For storage medium, comprise operational order, this operational order can be computer-executable code, realizes each step in the invention described above embodiment information processing method flow process by described operational order.

This first terminal, the second terminal and this server are as an example of hardware entities S11 as shown in Figure 6. Described device comprises processor 61, storage medium 62 and at least one external communication interface 63; Described processor 61, storage medium 62 and external communication interface 63 all connect by bus 64.

Here it is to be noted: relate to above the description of client and server item, describing with said method is similarly, describes with the beneficial effect of method, does not repeat. For the ins and outs that do not disclose in client and server embodiment of the present invention, please refer to the description of the inventive method embodiment.

As an example of a real world applications scene example, the embodiment of the present invention is described below:

This application scene is that the advertising message that pushes for first terminal is after server is processed according to narrow directional strategy, obtain the situation of advertising message after treatment at the second terminal display, adopting the embodiment of the present invention for this application scene is a technical scheme of adjusting advertising message exposure probability based on commodity covering number. Wherein, the advertiser who relates to herein refers to throw in the main body of advertisement; Exposure refers to that advertisement wins in sequence, shows user; Consumption refers to that advertiser throws in the amount of money of money that advertisement consumes, and the limit internal consumption bright advertisement exposure of more speaking more of setting advertiser is more sufficient, more favourable to advertiser; The consumption of advertisement refers to the amount of money of money that advertisement consumes; Advertiser's consumption refer to money that all advertisements consume under advertiser's account the amount of money and; Directed condition refers to the condition that target group that advertiser selects in the time throwing in advertisement need to meet, between these conditions, there is "AND", "or" relation, as select "or" Tianjin, Beijing, sex man "AND" area, the male sex that directed condition is Beijing area and the male sex of Efficiency in Buildings in Tianjin Area; For commodity corresponding to advertisement/advertisement corresponding to commodity, commodity can corresponding multiple advertisements, and an advertisement only belongs to commodity, and corresponding relation as shown in Figure 3; Advertisement covering number refers to meet the quantity of advertisement fixing to the people of condition; Commodity covering number refers to the covering crowd's of all advertisements that commodity are corresponding also concentrated number; Narrowly be orientated a relative concept, refer to that the directed condition that user selects is more much clearer and more definite, cover number fewer, orientation is narrower.

At present, in current ad system, advertiser is in the time throwing in advertisement, can select directed condition, if Shenzhen, 20 years old～30 years old, sex be female etc., these directed conditions selections more, it is just fewer that advertisement covers number, and the light exposure of advertisement is fewer, and it is lower that advertiser consumes ratio. On the other hand, data show that the few advertisement of covering number has higher clicking rate, illustrates that advertisement is more accurate. Want to allow advertisement accurately have high light exposure, to this application scenarios, adopt the embodiment of the present invention to adopt narrow directional strategy, to improve the exposure probability of the advertisement that corresponding goods covering number is few, take into account the demand of precisely directed and higher exposure probability, exposure probability is higher, also can promote respective advertisement master's consumption.

Adopt the narrow directional strategy of the embodiment of the present invention, can allow corresponding goods cover number advertisement still less and obtain higher exposure probability. Wherein, " narrow " of described narrow directional strategy refers to: the width of target audience's scope, also referred to as target coverage number fewer be narrow orientation. The directed condition that advertiser selects is more much clearer and more definite, and qualified target audience is fewer, and orientation is narrower. The target audience of the very clear own advertisement of some advertiser, the advertisement fixing arranging is to comparatively accurate, but, the final user who covers is less, as shown in Figure 7, Fig. 7 is the graph of a relation of covering number and advertising message clicking rate, logical as example as extensively putting using the advertising platform that in Fig. 1, server 11-1n is corresponding, in the practical application of the logical platform of wide point, it is higher that historical data shows that rate is hit in covering number fewer advertisement, illustrate that user is interested, thereby obtain adopting the statistical law of narrow directional strategy to improve exposure probability.

When adopting after narrow directional strategy, the consumption of the advertisement that corresponding goods covering number is few significantly promotes, and as shown in Figure 8, significantly promotes advertisement consumption corresponding to Liao Zhai directional user colony after adopting narrow directional strategy, and the formula that calculates consumption rate is as follows:

In the narrow directional strategy of the embodiment of the present invention, " width " that covers number scope is weighed from commodity aspect, that is to say, weigh target audience " width " from commodity aspect, as shown in Figure 3, commodity can corresponding multiple advertisements, and an advertisement only belongs to commodity. If weighed from advertisement aspect, may occur that advertiser, by an advertisement being split into the advertisement of multiple narrow orientations, promotes this irrational situation of own advertisement score in sequence, for example, still taking table 1 mentioned above as example, describe:

Table 1

In situation shown in table 1, it is all 1,000,000 that the commodity of commodity A and commodity B cover number, and commodity A only has advertisement 1, throws in the people to Beijing area; Commodity B has advertisement 2 and advertisement 3, throws in respectively to the male sex of Beijing area and the women of Beijing area, is equivalent to advertisement 1 to split into advertisement 2 and advertisement 3. If weighed according to advertisement covering number, the covering number of advertisement 2 and advertisement 3 is all less than advertisement 1, should give advertisement 2 and advertisement 3 the exposure probability higher than advertisement 1, the exposure probability of commodity B is higher than commodity A, and commodity instead of advertisement that the real concern of advertiser and user is, that in fact these two commodity cover is same people, should give the same exposure probability of advertisement of commodity A and B.

This application scene adopts the embodiment of the present invention, the first step, and off-line obtains the covering number of commodity, that is: calculate commodity and cover number; Second step, in order module, covering number according to commodity is weighted advertisement, that is: calculate for the few situation of number N, improve its exposure probability, thereby make its in sequence in high priority, like this, directed result is just more accurate, concrete, is illustrated in figure 9 the Organization Chart of realizing that adopts narrow directional strategy, comprise: ad distribution end, narrow directional data module, database, crowd estimates module, the several system architecture parts of order module, the flow process realizing by these system architecture parts comprises:

Step 711, narrow directional data module are initiated read requests to ad distribution end, to get commodity ID, advertisement directional properties corresponding to all advertisement ID, each advertisement that each commodity are corresponding. An example of advertisement directional properties here, is as shown in table 2.

Table 2

In table 2, comprise following data item:

FMId: the key assignments of this advertisement in database, for inquiry.

Directed field comprises: throw in region, age, sex, online scene, educational background, User Status, commercial interest, paying customer, user application, drcssing index, ultraviolet index, cosmetic index, meteorology, equipment price, operating system, networking mode, telecommunication service operator.

The directional properties of all advertisements corresponding commodity (or being called commodity directional properties) crowd of being transferred to is estimated module by step 712, narrow directional data module.

Step 713, crowd estimate the module commodity directional properties that transmission comes according to step 712 and calculate the number that commodity ID is corresponding and be defined as commodity covering number, and the commodity covering number calculating is transferred to narrow directional data module.

Here, crowd estimates module and possesses crowd and estimate function and how to apply macroscopical index strategy. Wherein, described crowd estimates function and refers to: estimate service by crowd and provide according to the directional properties of advertisement and historical exposure information the upper limit that advertisement covers number and estimate; Described macroscopical index strategy refers to: estimate service by crowd and set up the inverted index taking directed field as key assignments, and directed field logical expression is set up to index with target group's feature, the feature of advertisement. For example: each directed field is set up to inverted index, and an example of inverted index is as follows:

Beijing: U1, U8, U9

Shanghai: U2, U5, U6

Shenzhen: U3, U4, U7

25 years old: U3, U5

26 years old: U1, U2, U7

Its directed field logical expression (the directed field logical expression of Figure 10 is to describe how to realize orientation for the strategy of narrow orientation) as shown in figure 10, according to the logical operator of AND, OR, NOT in logical expression, user corresponding in each directed field index is carried out to set operation, with regard to the number that obtains advertisement covering be: [[25,27) AND (1001OR1002)] OR[26AND1003]=[U1, U2, U5] OR[U7]=U1, U2, U5, U7, the number that calculates advertisement covering is 4.

Step 714, narrow directional data module cover advertisement ID, commodity in number write into Databasce.

Advertisement ID, commodity covering number in step 715, database are transparent to ad system, for order ads, thereby affect the exposure probability of advertisement by affecting the score of each advertisement.

Here, narrow directional strategy in order module to affect formula as follows:

Each advertisement, according to the covering number of corresponding goods, it consumes the impact of ratio on clicking rate and medium and small advertiser, is mapped to [0,1] interval to covering number segmentation. Value after mapping is weighted sequence score, and to obtain higher exposure probability, formula is as follows:

Score＝eCPM*Quality

Quality_after＝Quality_before*Factor_{Narrow orientation}

In above-mentioned formula, adopt log function. According to visual understanding, advertiser's weighting of narrow orientation is many, otherwise weighting is few. The simplest formula should be linear function, but because ad system is encouraged narrow orientation, wishes that orientation is narrower, and weight can increase with non-linear form, and therefore log function is more suitable.

In above-mentioned formula, the implication of parameters is as follows:

Score: the sequence score of advertisement in ad queue;

Quality: the quality factor of advertisement;

Factor_{Narrow orientation}: narrow directed weight;

α: [0,1] is the coverage of narrow directed weight, can adjust by experiment;

N: commodity cover number;

N_50％: while affecting in one day 50% light exposure, the number that commodity cover, its effect is normalization, thereby limits the scope of affected advertisement.

In the several embodiment that provide in the application, should be understood that disclosed equipment and method can realize by another way. Apparatus embodiments described above is only schematic, for example, the division of described unit, be only that a kind of logic function is divided, when actual realization, can there is other dividing mode, as: multiple unit or assembly can be in conjunction with, maybe can be integrated into another system, or some features can ignore, or do not carry out. In addition, the coupling each other of shown or discussed each part or direct-coupling or communication connection can be by some interfaces, and the INDIRECT COUPLING of equipment or unit or communication connection can be electrical, machinery or other form.

The above-mentioned unit as separating component explanation can or can not be also physically to separate, and the parts that show as unit can be or can not be also physical locations, can be positioned at a place, also can be distributed on multiple NEs; Can select according to the actual needs part or all of unit wherein to realize the object of the present embodiment scheme.

In addition, the each functional unit in various embodiments of the present invention can all be integrated in a processing unit, can be also that each unit is distinguished separately as a unit, also can be integrated in a unit two or more unit; Above-mentioned integrated unit both can adopt the form of hardware to realize, and the form that also can adopt hardware to add SFU software functional unit realizes.

One of ordinary skill in the art will appreciate that: all or part of step that realizes said method embodiment can complete by the relevant hardware of programmed instruction, aforesaid program can be stored in a computer read/write memory medium, this program, in the time carrying out, is carried out the step that comprises said method embodiment; And aforesaid storage medium comprises: movable storage device, read-only storage (ROM, Read-OnlyMemory), the various media that can be program code stored such as random access memory (RAM, RandomAccessMemory), magnetic disc or CD.

Or, if the above-mentioned integrated unit of the present invention is realized and during as production marketing independently or use, also can be stored in a computer read/write memory medium using the form of software function module. Based on such understanding, the part that the technical scheme of the embodiment of the present invention contributes to prior art in essence in other words can embody with the form of software product, this computer software product is stored in a storage medium, comprises that some instructions are in order to make a computer equipment (can be personal computer, server or the network equipment etc.) carry out all or part of of method described in the present invention each embodiment. And aforesaid storage medium comprises: various media that can be program code stored such as movable storage device, ROM, RAM, magnetic disc or CDs.

The above; be only the specific embodiment of the present invention, but protection scope of the present invention is not limited to this, any be familiar with those skilled in the art the present invention disclose technical scope in; can expect easily changing or replacing, within all should being encompassed in protection scope of the present invention. Therefore, protection scope of the present invention should be as the criterion with the protection domain of described claim.

Claims

1. an information processing method, is characterized in that, described method comprises:

From a described X first information, filter out the Y corresponding with the first dimension parameter according to the first dimension parameterThe individual first information, described Y < X, for being greater than 1 positive integer; Described the first dimension parameter is for characterizing and businessThe information that product characteristic attribute is relevant;

Lock at least one user according to a described Y first information, according to directional strategy be described at least oneUser carries out prioritization, described directional strategy in the actual displaying result of the second terminal display first informationFor user number during lower than first threshold, be created on the actual displaying of the second terminal display first informationThe first strategy that result priority is higher;

2. method according to claim 1, is characterized in that, described according to the first dimension parameter from instituteState in X the first information and filter out Y the first information corresponding with the first dimension parameter, comprising:

According to described the first dimension parameter, obtain the second dimension parameter corresponding with described the first dimension parameter,Described the second dimension parameter is for characterizing the information relevant to characteristic of advertisement attribute;

By screen from a described X first information according to described the second dimension parameter obtain at least one firstInformation, is defined as described Y the first information corresponding with the first dimension parameter.

3. method according to claim 2, is characterized in that, described method also comprises:

From a described X first information, extract the two ID group corresponding with a described ID, as describedThe second dimension parameter, the 2nd ID group is designated as the 2nd ID_0 ..., the 2nd ID_i, i is greater than 0 positive integer.

4. method according to claim 3, is characterized in that, described will ginseng according to described the second dimensionNumber at least one first information that screening obtains from a described X first information, is defined as described and the first dimensionY the first information corresponding to degree parameter, comprising:

According to described the 2nd ID_0 ..., the 2nd ID_i retrieves a described X first information, obtains described YThe individual first information, is defined as all advertising messages corresponding to commodity dimension by a described Y first information; DescribedY < X, for being greater than 1 positive integer.

5. method according to claim 4, is characterized in that, described according to described Y the first letterAt least one user of breath locking, comprising:

Obtain all advertising messages corresponding to described commodity dimension for user number M, by described userNumber M is defined as commodity and covers number;

Described directional strategy for user number during lower than first threshold, be created on the second terminal displayThe first higher strategy of actual displaying result priority of one information, comprising:

Obtain N the user lower than first threshold, give a described N user and carry out information exhibition in the second terminalWhile showing higher than the exposure probability of Second Threshold, thereby obtain higher exposure probability, make final exposure knotFruit is: more shows frequency and/or number of times, and generates accordingly described the first strategy, and described N < M, forBe greater than 1 positive integer.

6. method according to claim 5, is characterized in that, described in give a described N user and existWhen carrying out information display, the second terminal higher than the exposure probability of Second Threshold, and generates accordingly described the first strategy,Comprise:

By advertising message corresponding described targeted customer according to clicking rate parameter and/or medium and small advertiser's consumption rateExample parameter sorts, and obtains comprising 1 ..., the ranking results parameter of j ranking value, j is > and 1 natureNumber;

Be that the 1st weighting that ranking value is corresponding processed and increased weight, be the 2nd and adding to j ranking valuePower is weighted the processing of successively decreasing while processing.

7. a server, is characterized in that, described server comprises:

Screening unit, X the first information sending for obtaining first terminal, described X is just being greater than 1Integer; From a described X first information, filter out corresponding with the first dimension parameter according to the first dimension parameterY the first information, described Y < X, for being greater than 1 positive integer; Described the first dimension parameter for characterize withThe information that feature attribute of commodity is relevant;

Prioritization unit, for locking at least one user according to a described Y first information, according to fixedBe that described at least one user carries out preferentially in the actual displaying result of the second terminal display first information to strategyLevel sequence, described directional strategy for user number during lower than first threshold, be created on the second terminal exhibitionShow the first higher strategy of actual displaying result priority of the first information;

8. server according to claim 7, is characterized in that, described screening unit, further bagDraw together:

Dimension parameter acquiring subelement, for according to described the first dimension parameter, obtains and described the first dimensionThe second dimension parameter that parameter is corresponding, described the second dimension parameter is relevant to characteristic of advertisement attribute for characterizingInformation;

Information sifting subelement, for sieving from a described X first information according to described the second dimension parameterAt least one first information that choosing obtains, is defined as described Y the first information corresponding with the first dimension parameter.

9. server according to claim 8, is characterized in that, described server also comprises:

First extracts subelement, for extracting the first mark ID from a described X first information, as instituteState the first dimension parameter;

Second extracts subelement, corresponding with a described ID for extracting from a described X first informationThe 2nd ID group, as described the second dimension parameter, the 2nd ID group is designated as the 2nd ID_0 ..., the 2nd ID_i,I is greater than 0 positive integer.

10. server according to claim 9, is characterized in that, described information sifting subelement,Be further used for:

11. servers according to claim 10, is characterized in that, described prioritization unit,Further comprise:

Commodity covering number is obtained subelement, for obtaining all advertising messages institute corresponding to described commodity dimensionFor user number M, by described user number M be defined as commodity cover number;

Described prioritization unit, also comprises that strategy generates subelement, for what obtain lower than first thresholdN user, gives a described N user exposure higher than Second Threshold in the time that the second terminal is carried out information displayProbability, and generate accordingly described the first strategy, described N < M, for being greater than 1 positive integer.

12. servers according to claim 11, is characterized in that, described strategy generates subelement,Be further used for: