CN105554530B - Set-top box advertisement management method and system - Google Patents

Set-top box advertisement management method and system Download PDF

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Publication number
CN105554530B
CN105554530B CN201510925171.XA CN201510925171A CN105554530B CN 105554530 B CN105554530 B CN 105554530B CN 201510925171 A CN201510925171 A CN 201510925171A CN 105554530 B CN105554530 B CN 105554530B
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CN
China
Prior art keywords
advertisement
expired
top box
play area
updated
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Expired - Fee Related
Application number
CN201510925171.XA
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Chinese (zh)
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CN105554530A (en
Inventor
聂小波
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Shenzhen Jiuzhou Electric Appliance Co Ltd
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Shenzhen Jiuzhou Electric Appliance Co Ltd
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Publication date
Application filed by Shenzhen Jiuzhou Electric Appliance Co Ltd filed Critical Shenzhen Jiuzhou Electric Appliance Co Ltd
Priority to CN201510925171.XA priority Critical patent/CN105554530B/en
Publication of CN105554530A publication Critical patent/CN105554530A/en
Application granted granted Critical
Publication of CN105554530B publication Critical patent/CN105554530B/en
Expired - Fee Related legal-status Critical Current
Anticipated expiration legal-status Critical

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Classifications

    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/262Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
    • H04N21/26291Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists for providing content or additional data updates, e.g. updating software modules, stored at the client
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/266Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
    • H04N21/2668Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/433Content storage operation, e.g. storage operation in response to a pause request, caching operations
    • H04N21/4335Housekeeping operations, e.g. prioritizing content for deletion because of storage space restrictions
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/458Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations
    • H04N21/4586Content update operation triggered locally, e.g. by comparing the version of software modules in a DVB carousel to the version stored locally
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/85Assembly of content; Generation of multimedia applications
    • H04N21/858Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot
    • H04N21/8586Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot by using a URL

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  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Databases & Information Systems (AREA)
  • Information Transfer Between Computers (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The present invention relates to a kind of set-top box advertisement management method and systems, creation backup two regions in region and play area, by expired advertisements and advertisement to play is needed separately to store, and when advertisement needs to update, the advertisement of play area is cleared up, it updated advertisement is stored in play area again plays out after expired advertisement is transferred to backup region, set-top box can carry out effectively management to expired advertisements and timely update, reduce the resource occupation of set-top box, alleviate the burden of set-top box, a large amount of expired advertisements are avoided to influence the viewing of user simultaneously, it brings great advantage to the user, enhance the experience of user.

Description

Set-top box advertisement management method and system
Technical field
The present invention relates to the communications field more particularly to a kind of set-top box advertisement management method and systems.
Background technique
Currently, set-top box plays digital television program, pole as digital television devices widely used in family, for user The big life for enriching user brings good experience to user.
During playing digital television program, the Advertisement Server of front end can be launched set-top box in-between the television Advertisement, set-top box downloads ad, which is played out to user, recommends some advertised products or service.But under current set top box is It carries advertisement and plays advertisement, advertisement cannot be managed.Since the number of ads of dispensing is very big, and mass advertising can be expired, And set-top box cannot effectively manage advertisement, timely update, this just excessively occupies the resource of set-top box, aggravates set-top box Burden, while a large amount of expired advertisements will affect the viewing of user, brings very big discomfort to user, reduces the experience of user.
Summary of the invention
In view of this, it is necessary to can be expired for above-mentioned mass advertising, and set-top box cannot effectively manage advertisement, The problem of timely updating, excessively occupying the resource of set-top box, aggravate the burden of set-top box, provides a kind of set-top box advertising management side Method and system.
The present invention provides a kind of set-top box advertisement management method, includes the following steps:
S10: in creating play area and backup region in set-top box, play area needs advertisement to play for storing, Backup region is determined as expired advertisement for storing;
S20: sending the request whether updated to Advertisement Server, if the instruction for needing to update is received, by advertisement clothes Business device receives advertisement and updates file, updates the updated advertisement of file acquisition according to advertisement;
S30: determining whether the advertisement of play area is expired, will be determined as that expired advertisement is transferred to backup region and deposits Storage, and updated advertisement is stored to play area and is played out.
In one of them embodiment, the step S20 specifically: advertisement is received by Advertisement Server and updates text Part updates the address URL that file request Advertisement Server issues advertisement after update according to advertisement, parses and according under the address URL Carry updated advertisement.
In one of them embodiment, the step S20 further include: receive after advertisement updates file and obtain advertisement more The corresponding updated advertisement of new file first looks for backup region with the presence or absence of updated advertisement, if backup region exists Updated advertisement then is directly acquired by backing up region, the address URL of advertisement after otherwise Advertisement Server being requested to issue update.
In one of them embodiment, the step S30 specifically: judging the play time of play area advertisement is It is no to have exceeded preset broadcasting effective time, it is determined as if being more than expired, is otherwise determined as not expired;
Alternatively, judging whether the broadcasting interruption times of play area advertisement exceed preset number, determine if being more than To be expired, otherwise it is determined as not expired.
In one of them embodiment, the method also includes step S40: to backup region advertisement according to expired Length of time, to expired time, long advertisement is cleared up.
The present invention also provides a kind of set-top box Advertising Management Systems, comprising:
Region creation module, in creating play area and backup region in set-top box, play area needs to broadcast for storing The advertisement put, backup region are determined as expired advertisement for storing;
Advertisement update module sends the request whether updated to Advertisement Server, if receiving the instruction for needing to update, Advertisement is received by Advertisement Server and updates file, the updated advertisement of file acquisition is updated according to advertisement;
Advertisement playing module determines whether the advertisement of play area is expired, will be determined as that expired advertisement is transferred to backup Region is stored, and updated advertisement is stored to play area and is played out.
In one of them embodiment, the advertisement update module receives advertisement by Advertisement Server and updates file, The address URL that file request Advertisement Server issues advertisement after update is updated according to advertisement, parses and is simultaneously downloaded more according to the address URL Advertisement after new.
In one of them embodiment, the advertisement update module receives after advertisement updates file and obtains advertisement update The corresponding updated advertisement of file first looks for backup region with the presence or absence of updated advertisement, if backup region exists Updated advertisement is directly acquired by backing up region, the address URL of advertisement after otherwise Advertisement Server being requested to issue update.
In one of them embodiment, the advertisement playing module judge play area advertisement play time whether Preset broadcasting effective time is had exceeded, is determined as if being more than expired, is otherwise determined as not expired;
Alternatively, judging whether the broadcasting interruption times of play area advertisement exceed preset number, determine if being more than To be expired, otherwise it is determined as not expired.
In one of them embodiment, the system also includes backup region cleaning moduls, to the wide of backup region It accuses according to expired time length, to expired time, long advertisement is cleared up.
Set-top box advertisement management method of the present invention and system, creation backup two regions in region and play area, will be expired Advertisement and advertisement to play is needed separately to be stored, and when advertisement needs to update, the advertisement of play area is carried out clear Updated advertisement is stored in play area again and played out by reason after expired advertisement is transferred to backup region, set-top box Expired advertisements can be carried out with effectively management to timely update, the resource occupation of set-top box is reduced, alleviate the burden of set-top box, It avoids a large amount of expired advertisements to influence the viewing of user simultaneously, brings great advantage to the user, enhance the experience of user.
Detailed description of the invention
Fig. 1 is the flow chart of the set-top box advertisement management method in one embodiment;
Fig. 2 is the structure chart of the set-top box Advertising Management System in one embodiment.
Specific embodiment
In order to make the objectives, technical solutions, and advantages of the present invention clearer, with reference to the accompanying drawings and embodiments, right The present invention is further elaborated.It should be appreciated that described herein, specific examples are only used to explain the present invention, not For limiting the present invention.
Fig. 1 is the flow chart of the set-top box advertisement management method in one embodiment, as shown in Figure 1, this method includes such as Lower step:
S10: in creating play area and backup region in set-top box, play area needs advertisement to play for storing, Backup region is determined as expired advertisement for storing.
Set-top box is all to download to advertisement on set-top box to play out, mass advertising is all during playing advertisement It is stored in the same area, set-top box carries out lookup broadcasting to mass advertising, this just increases the burden of set-top box, therefore in the implementation In example, for mass advertising is carried out Classification Management, two regions are created in set-top box, respectively backup region and broadcast area Domain, wherein play area storage needs advertisement to play, and backs up region and be then used to store and be determined as expired advertisement, in this way will Advertisement divides different zones according to whether expired and is stored, and the pressure that time and set-top box are searched in advertisement is effectively reduced.
S20: sending the request whether updated to Advertisement Server, if the instruction for needing to update is received, by advertisement clothes Business device receives advertisement and updates file, updates the updated advertisement of file acquisition according to advertisement.
During advertisement plays, can expired advertisement to be updated and be managed, be then sent out to Advertisement Server It send update to request, if receiving the instruction for needing to update, illustrates to need to be updated advertisement, at this time by Advertisement Server It receives advertisement and updates file, updated advertisement can be obtained by updating file by advertisement.
In further mode, the step specifically: advertisement is received by Advertisement Server and updates file, more according to advertisement New file request Advertisement Server issues the address URL of advertisement after update, parses simultaneously updated wide according to the downloading of the address URL It accuses.
Since updated advertisement is not necessarily completely new advertisement, it may be possible to play still expired, storage before Advertisement in backup region also will increase set-top box due to that can consume the resource of set-top box by Advertisement Server downloads ad Burden, therefore after obtaining advertisement and updating file, it further comprises the steps of:
It receives after advertisement updates file and obtains the corresponding updated advertisement of advertisement update file, first look for backup region With the presence or absence of updated advertisement, updated advertisement is directly acquired by backing up region if backup region exists, is otherwise requested Advertisement Server issues the address URL of advertisement after update.In this way, first looking for set-top box local backup region with the presence or absence of update Advertisement afterwards, and if so, the occupancy to set-top box resource can be substantially reduced directly by locally obtaining updated advertisement, Reduce burden.
S30: determining whether the advertisement of play area is expired, will be determined as that expired advertisement is transferred to backup region and deposits Storage, and updated advertisement is stored to play area and is played out.
After obtaining updated advertisement, needs updated advertisement being stored in play area and play out, the implementation In example, to be updated cleaning to play area in time, the number of ads of play area is reduced, is stored by updated advertisement To before play area, whether the advertisement of judgement play area first is expired, and the advertisement for being determined as expired is transferred to backup area Domain is stored, in this way the reduction play area number of ads and occupancy to play area, is reduced when set-top box plays advertisement Burden.
In further mode, the whether expired step of the advertisement of play area is determined specifically: judge play area Whether the play time of advertisement has exceeded preset broadcasting effective time, is determined as if being more than expired, is otherwise determined as not It is expired.
Further, determine whether advertisement is expired according to the hobby of user, specifically: judge play area advertisement It plays whether interruption times exceed preset number, is determined as if being more than expired, be otherwise determined as not expired.That is, if The advertisement closes set-top box or zapping since user loses interest in when playing, and causes Current ad to play and interrupts, then unites Meter plays the number interrupted, and user is determined according to number to the fancy grade of the advertisement, if the number mistake that user does not like It is more, it is determined as expired.
In addition, avoiding backup region from being occupied full, this method is also wrapped for that can clear up in time the advertisement for backing up region Include step S40:
To the advertisement for backing up region according to expired time length, the advertisement of expired time length is cleared up.In this way, incited somebody to action The advertisement of length of time phase cleans up, and can reduce backup region occupied space, save the space hold of set-top box.
The set-top box advertisement management method, creation backup two regions in region and play area, by expired advertisements and needs The advertisement of broadcasting is separately stored, and when advertisement needs to update, is cleared up the advertisement of play area, will be expired Updated advertisement is stored in play area again and played out by advertisement after being transferred to backup region, and set-top box can be to expired wide It accuses effectively manage and timely update, reduce the resource occupation of set-top box, alleviate the burden of set-top box, while avoiding a large amount of Expired advertisements influence the viewing of user, bring great advantage to the user, enhance the experience of user.
Meanwhile the present invention also provides a kind of set-top box Advertising Management Systems, as shown in Fig. 2, the system includes:
Region creation module 100, in creating play area and backup region in set-top box, play area is needed for storing The advertisement of broadcasting, backup region are determined as expired advertisement for storing.
Set-top box is all to download to advertisement on set-top box to play out, mass advertising is all during playing advertisement It is stored in the same area, set-top box carries out lookup broadcasting to mass advertising, this just increases the burden of set-top box, therefore in the implementation In example, for mass advertising is carried out Classification Management, region creation module 100 creates two regions in set-top box, respectively standby Part region and play area, wherein play area storage needs advertisement to play, and backs up region and be then used to store and be determined as Advertisement is divided different zones according to whether expired in this way and stored by the advertisement of phase, be effectively reduced advertisement search the time and The pressure of set-top box.
Advertisement update module 200 sends the request whether updated to Advertisement Server, if receiving the finger for needing to update It enables, then advertisement is received by Advertisement Server and update file, the updated advertisement of file acquisition is updated according to advertisement.
During advertisement plays, can expired advertisement to be updated and be managed, advertisement update module 200 to Advertisement Server, which is sent, updates request, if receiving the instruction for needing to update, illustrates to need to be updated advertisement, at this time Advertisement is received by Advertisement Server and updates file, updated advertisement can be obtained by updating file by advertisement.
In further mode, advertisement update module 200 receives advertisement by Advertisement Server and updates file, according to advertisement The address URL that file request Advertisement Server issues advertisement after update is updated, is parsed simultaneously updated wide according to the downloading of the address URL It accuses.
Since updated advertisement is not necessarily completely new advertisement, it may be possible to play still expired, storage before Advertisement in backup region also will increase set-top box due to that can consume the resource of set-top box by Advertisement Server downloads ad Burden, therefore advertisement update module 200 receives after advertisement updates file and obtains the corresponding updated advertisement of advertisement update file, it is first First lookup backup region whether there is updated advertisement, be directly acquired in the presence of if by backup region if backup region updated Advertisement, the address URL of advertisement after otherwise Advertisement Server being requested to issue update.In this way, advertisement update module 200 first looks for machine Top box local backup region whether there is updated advertisement, and if so, directly by locally obtaining updated advertisement, it can To substantially reduce the occupancy to set-top box resource, burden is reduced.
Advertisement playing module 300 determines whether the advertisement of play area is expired, and it is standby will to be determined as that expired advertisement is transferred to Part region is stored, and updated advertisement is stored to play area and is played out.
After obtaining updated advertisement, needs updated advertisement being stored in play area and play out, the implementation In example, to be updated cleaning to play area in time, the number of ads of play area is reduced, is stored by updated advertisement To before play area, advertisement playing module 300 determines whether the advertisement of play area is expired first, will be determined as expired wide Announcement is transferred to backup region and is stored, in this way reduction play area number of ads and the occupancy to play area, reduces machine top Box plays burden when advertisement.
In further mode, advertisement playing module 300 determines whether the advertisement of play area is expired specifically: advertisement Playing module 300 judges whether the play time of play area advertisement has exceeded preset broadcasting effective time, if being more than It is determined as expired, is otherwise determined as not expired.
Further, advertisement playing module 300 determines whether advertisement is expired also according to the hobby of user, specifically: Advertisement playing module 300 judges whether the broadcasting interruption times of play area advertisement exceed preset number, sentences if being more than It is set to expired, is otherwise determined as not expired.That is, if the advertisement closes set-top box since user loses interest in when playing Or zapping, cause Current ad to play and interrupt, then counts the number for playing and interrupting, determined user to the advertisement according to number Fancy grade, if the number that user does not like excessively if be determined as it is expired.
In addition, avoiding backup region from being occupied full, this method is also wrapped for that can clear up in time the advertisement for backing up region Backup region cleaning modul 400 is included, to the advertisement for backing up region according to expired time length, the long advertisement of expired time is carried out Cleaning.In this way, the long advertisement of expired time is cleaned up, backup region occupied space can be reduced, the space of set-top box is saved It occupies.
The set-top box Advertising Management System, creation backup two regions in region and play area, by expired advertisements and needs The advertisement of broadcasting is separately stored, and when advertisement needs to update, is cleared up the advertisement of play area, will be expired Updated advertisement is stored in play area again and played out by advertisement after being transferred to backup region, and set-top box can be to expired wide It accuses effectively manage and timely update, reduce the resource occupation of set-top box, alleviate the burden of set-top box, while avoiding a large amount of Expired advertisements influence the viewing of user, bring great advantage to the user, enhance the experience of user.
Set-top box advertisement management method of the present invention and system, creation backup two regions in region and play area, will be expired Advertisement and advertisement to play is needed separately to be stored, and when advertisement needs to update, the advertisement of play area is carried out clear Updated advertisement is stored in play area again and played out by reason after expired advertisement is transferred to backup region, set-top box Expired advertisements can be carried out with effectively management to timely update, the resource occupation of set-top box is reduced, alleviate the burden of set-top box, It avoids a large amount of expired advertisements to influence the viewing of user simultaneously, brings great advantage to the user, enhance the experience of user.
The above is merely preferred embodiments of the present invention, be not intended to limit the invention, it is all in spirit of the invention and Made any modifications, equivalent replacements, and improvements etc., should all be included in the protection scope of the present invention within principle.

Claims (6)

1. a kind of set-top box advertisement management method, which comprises the steps of:
S10: in creating play area and backup region in set-top box, play area needs advertisement to play for storing, and backs up Region is determined as expired advertisement for storing;
S20: sending the request whether updated to Advertisement Server, if the instruction for needing to update is received, by Advertisement Server It receives advertisement and updates file, updating file search backup region according to advertisement whether there is updated advertisement, if backup region In the presence of then updated advertisement is directly acquired by backing up region, otherwise request Advertisement Server issue update after advertisement URL Location parses and downloads updated advertisement according to the address URL;
S30: determining whether the advertisement of play area is expired, will be determined as that expired advertisement is transferred to backup region and stores, And updated advertisement is stored to play area and is played out.
2. set-top box advertisement management method according to claim 1, which is characterized in that the step S30 specifically: judgement Whether the play time of play area advertisement has exceeded preset broadcasting effective time, be determined as if being more than it is expired, otherwise It is determined as not expired;
Alternatively, judging whether the broadcasting interruption times of play area advertisement exceed preset number, it was determined as if being more than Otherwise phase is determined as not expired.
3. set-top box advertisement management method according to claim 1, which is characterized in that the method also includes step S40: To the advertisement for backing up region according to expired time length, the advertisement of expired time length is cleared up.
4. a kind of set-top box Advertising Management System characterized by comprising
Region creation module, in creating play area and backup region in set-top box, play area is used to store what needs played Advertisement, backup region are determined as expired advertisement for storing;
Advertisement update module sends the request whether updated to Advertisement Server, if the instruction for needing to update is received, by wide It accuses server and receives advertisement update file, updating file search backup region according to advertisement whether there is updated advertisement, if Backup region, which exists, then directly acquires updated advertisement by backing up region, otherwise Advertisement Server is requested to issue advertisement after update The address URL, parse and updated advertisement simultaneously downloaded according to the address URL;
Advertisement playing module determines whether the advertisement of play area is expired, will be determined as that expired advertisement is transferred to backup region It is stored, and updated advertisement is stored to play area and is played out.
5. set-top box Advertising Management System according to claim 4, which is characterized in that the advertisement playing module judgement is broadcast Whether the play time for putting regional advertisement has exceeded preset broadcasting effective time, is determined as if being more than expired, otherwise sentences It is set to not expired;
Alternatively, judging whether the broadcasting interruption times of play area advertisement exceed preset number, it was determined as if being more than Otherwise phase is determined as not expired.
6. set-top box Advertising Management System according to claim 4, which is characterized in that the system also includes backup regions Cleaning modul clears up the advertisement of expired time length to the advertisement for backing up region according to expired time length.
CN201510925171.XA 2015-12-14 2015-12-14 Set-top box advertisement management method and system Expired - Fee Related CN105554530B (en)

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CN117319761B (en) * 2023-11-23 2024-03-26 龙视传媒有限公司 Advertisement adaptive broadcasting method and system for set top box

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