CN105554088A - Information push method and device - Google Patents

Information push method and device Download PDF

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Publication number
CN105554088A
CN105554088A CN201510918213.7A CN201510918213A CN105554088A CN 105554088 A CN105554088 A CN 105554088A CN 201510918213 A CN201510918213 A CN 201510918213A CN 105554088 A CN105554088 A CN 105554088A
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information
temperature index
pushing
history
aggregate
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CN201510918213.7A
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CN105554088B (en
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费浩峻
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Beijing Baidu Netcom Science and Technology Co Ltd
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Beijing Baidu Netcom Science and Technology Co Ltd
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    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00Network arrangements or protocols for supporting network services or applications
    • H04L67/50Network services
    • H04L67/55Push-based network services
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90Details of database functions independent of the retrieved data types
    • G06F16/95Retrieval from the web
    • G06F16/953Querying, e.g. by the use of web search engines
    • G06F16/9535Search customisation based on user profiles and personalisation

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  • Engineering & Computer Science (AREA)
  • Databases & Information Systems (AREA)
  • Theoretical Computer Science (AREA)
  • Data Mining & Analysis (AREA)
  • Physics & Mathematics (AREA)
  • General Engineering & Computer Science (AREA)
  • General Physics & Mathematics (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Signal Processing (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

The invention relates to an information push method and device. According one specific embodiment of the invention, the method includes the following steps that: first information is obtained; an information set corresponding to second information is determined according to the correlation degree between the first information and the predetermined second information, wherein the information set comprises at least one piece of first information; the heat indexes of corresponding second information are determined based on the attribute parameters of each piece of first information in the information set; and at least one piece of second information is pushed to a client according to the heat indexes. With the information push method and device provided by the embodiment of the invention adopted, accurate and objective information push can be realized.

Description

Information-pushing method and device
Technical field
The application relates to field of computer technology, is specifically related to Internet technical field, particularly relates to information-pushing method and device.
Background technology
Along with the develop rapidly of Internet technology, every day all can issue a large amount of various information in each network platform.When user itself is only interested in a certain class abstract concept information, from the raw information of magnanimity, how to determine that the conceptual information pushed to user is the major issue needing in prior art to solve.
In the prior art, the determination of conceptual information is mainly realized by the manual analysis of magnanimity raw information and understanding.This method not only needs the human capital of at substantial, and the information pushed has obvious subjectivity and limitation.
Summary of the invention
The object of the application is to propose a kind of information-pushing method and device, solves the technical problem that above background technology part is mentioned.
First aspect, this application provides a kind of information-pushing method, and described method comprises: obtain the first information; According to the degree of correlation between the described first information and the second predetermined information, determine the information aggregate corresponding with described second information, described information aggregate comprises the first information described at least one; Based on the property parameters of described first information each in described information aggregate, determine the temperature index of corresponding described second information; According to described temperature index by the second information pushing described at least one to client.
In certain embodiments, the described first information comprises: the information issued in preset time period.
In certain embodiments, described property parameters comprises: dependability parameter, original parameter and public sentiment parameter.
In certain embodiments, described temperature index H determines based on following formula:
H = Σ i = 1 n [ W i * ( α 0 + α 1 O i + α 2 E i ) ]
Wherein, n is the quantity of the first information described in described information aggregate, W i, O iand E ibe respectively the dependability parameter of i-th first information in described information aggregate, original parameter and public sentiment parameter, α 0+ α 1+ α 2=1.
In certain embodiments, also comprise: based on the history temperature data of described second information, described temperature index is revised; Describedly according to described temperature index, the second information pushing described at least one, to client, to be comprised: according to revised temperature index by the second information pushing described at least one to client.
In certain embodiments, described history temperature data comprise: the history average of described temperature index and history maximum.
In certain embodiments, described revised temperature index H ' determines based on following formula:
H ′ = H - AVE H MAX H + P / [ ( 1 - γ H ) * Q ]
Wherein, H is described temperature index, AVE hfor the history average of described temperature index, MAX hfor the history maximum of described temperature index, P is the total quantity for the network platform of adding up, and Q is the quantity of the network platform issuing the first information had in described information aggregate, 0< γ <1.
Second aspect, this application provides a kind of information push-delivery apparatus, and described device comprises: acquisition module, for obtaining the first information; Information determination module, for according to the degree of correlation between the described first information and the second predetermined information, determine the information aggregate corresponding with described second information, described information aggregate comprises the first information described at least one; Index determination module, for the property parameters based on described first information each in described information aggregate, determines the temperature index of corresponding described second information; Pushing module, for according to described temperature index by the second information pushing described at least one to client.
In certain embodiments, the described first information comprises: the information issued in preset time period.
In certain embodiments, described property parameters comprises: dependability parameter, original parameter and public sentiment parameter.
In certain embodiments, also comprise: correcting module, for the history temperature data based on described second information, described temperature index is revised; Described pushing module is further used for: according to revised temperature index by the second information pushing described at least one to client.
In certain embodiments, described history temperature data comprise: the history average of described temperature index and history maximum.
The information-pushing method that the application provides and device, can first based on the degree of correlation between the first information and the second information, determine the information aggregate relevant to the second information, then the temperature index of the second information is calculated by the property parameters of first information each in information aggregate, second information that will push finally is determined according to temperature index, by the calculating to temperature index, the popular degree of the second information can be quantized, thus make information pushing more accurately with objective.
Accompanying drawing explanation
By reading the detailed description done non-limiting example done with reference to the following drawings, the other features, objects and advantages of the application will become more obvious:
Fig. 1 is the exemplary system architecture figure that the application can be applied to wherein;
Fig. 2 is the flow chart of an embodiment of information-pushing method according to the application;
Fig. 3 is the flow chart of another embodiment of information-pushing method according to the application;
Fig. 4 is the structural representation of an embodiment of information push-delivery apparatus according to the application;
Fig. 5 is the structural representation of the computer system be suitable for for the terminal equipment or server realizing the embodiment of the present application.
Embodiment
Below in conjunction with drawings and Examples, the application is described in further detail.Be understandable that, specific embodiment described herein is only for explaining related invention, but not the restriction to this invention.It also should be noted that, for convenience of description, in accompanying drawing, illustrate only the part relevant to Invention.
It should be noted that, when not conflicting, the embodiment in the application and the feature in embodiment can combine mutually.Below with reference to the accompanying drawings and describe the application in detail in conjunction with the embodiments.
Fig. 1 shows the exemplary system architecture 100 can applying the information-pushing method of the application or the embodiment of information push-delivery apparatus.
As shown in Figure 1, system architecture 100 can comprise terminal equipment 101,102,103, network 104 and server 105.Network 104 is in order at terminal equipment 101, the medium providing communication link between 102,103 and server 105.Network 104 can comprise various connection type, such as wired, wireless communication link or fiber optic cables etc.
User can use terminal equipment 101,102,103 mutual by network 104 and server 105, to receive or to send message etc.Terminal equipment 101,102,103 can be provided with the application of various telecommunication customer end, such as web browser applications, searching class application, the application of shopping class, JICQ, mailbox client, social platform software etc.
Terminal equipment 101,102,103 can be various electronic equipment, include but not limited to smart mobile phone, panel computer, E-book reader, MP3 player (MovingPictureExpertsGroupAudioLayerIII, dynamic image expert compression standard audio frequency aspect 3), MP4 (MovingPictureExpertsGroupAudioLayerIV, dynamic image expert compression standard audio frequency aspect 4) player, pocket computer on knee and desktop computer etc.
Server 105 can be to provide the server of various service, such as, to the background server that the webpage of display on terminal equipment 101,102,103 and the application of operation provide support.Background server can to terminal pushed information.
It should be noted that, the information-pushing method that the embodiment of the present application provides generally is performed by server 105, and correspondingly, information push-delivery apparatus is generally positioned in server 105.
Should be appreciated that, the number of the terminal equipment in Fig. 1, network and server is only schematic.According to realizing needs, the terminal equipment of arbitrary number, network and server can be had.
Continue with reference to figure 2, show the flow process 200 of an embodiment of the information-pushing method according to the application.Described information-pushing method, comprises the following steps:
Step 201, obtains the first information.
In the present embodiment, the electronic equipment (server such as shown in Fig. 1) that information-pushing method runs thereon can obtain multiple first information by wired connection mode or radio connection from each network platform.The first information can be distributed on the raw information in each network platform, comprises various Word message, audio-frequency information or multimedia messages etc.Such as, electronic equipment can obtain the news information of written form as the first information from Ge great portal website.Alternatively, such as, if include voice messaging, the voice messaging in audio or video in the information obtained, first by speech recognition technology, voice messaging can be converted to Word message, and then using Word message as the first information.
It is pointed out that above-mentioned radio connection can include but not limited to 3G/4G connection, WiFi connection, bluetooth connection, WiMAX connection, Zigbee connection, UWB (ultrawideband) connection and other radio connection developed known or future now.
In some optional implementations of the present embodiment, the first information can comprise: the information issued in preset time period.That is, when obtaining the first information, acquisition be not all information in the network platform, but obtain the information that those issuing time meet preset requirement.Such as, the up-to-date information that can to obtain in a day or issue in hour is as the first information.Like this, the ageing of the first information can be guaranteed, current hot information can be reflected in time, can real-time be possessed to make follow-up information pushing.It should be noted that, the length of preset time period can be arranged according to actual needs voluntarily by user, and the application is not construed as limiting it.
Step 202, according to the degree of correlation between the first information and the second predetermined information, determines the information aggregate corresponding with the second information.
In the present embodiment, above-mentioned electronic equipment (server such as shown in Fig. 1) can be previously stored with multiple second information.Second information can be predetermined according to the COS of user's feature and server, and user is interested conceptual information probably.Such as, if server provides the professional service be in certain field to user, that second predetermined information can be the technical term in this field.When after the first information obtained in above-mentioned steps 201, first electronic equipment can calculate the degree of correlation of each first information and the second information, then according to the size of the degree of correlation, determine the first information relevant to the second information, and utilize these first information to form the information aggregate corresponding with the second information.At least one first information is comprised at this information aggregate.Such as, a relevance threshold can be preset, if the degree of correlation of the first information and the second information is greater than this threshold value, then can using this first information as the information of in information aggregate.
It should be noted that, the above-mentioned degree of correlation can be obtained by methods such as such as this coefficient of paddy (Jaccard), the cosine degree of correlation or Pearson correlation, because above-mentioned various method is the known technology of extensively investigation and application at present, does not repeat them here.
Step 203, based on the property parameters of first information each in information aggregate, determines the temperature index of the second corresponding information.
In the present embodiment, information-pushing method operation electronic equipment is thereon after obtaining the information aggregate corresponding with the second information, first can be determined the property parameters of each first information in this information aggregate by modes such as semantic analyses, then calculate the temperature index of the second information according to these parameters.Wherein, the quantizating index of the temperature index popular degree of the second information.Property parameters may be used for characterizing the features such as the source of the first information, author and Sentiment orientation.These features may be used to the popular degree reflecting second information corresponding with it.It should be noted that, because semantic analysis is the known technology of extensively investigation and application at present, do not repeat them here.
In some optional implementations of the present embodiment, property parameters can comprise: dependability parameter, original parameter and public sentiment parameter.Whether dependability parameter may be used for characterizing the first information reliable.Such as, if the first information derives from authoritative website, then its reliability is higher, and the value of its dependability parameter is also larger.Original parameter may be used for characterizing whether the first information is original information.Such as, if the first information obtained is through repeatedly reprint, then its originality is lower, and the value of its original parameter is also less.Public sentiment parameter may be used for the Sentiment orientation characterizing the first information.Public sentiment is the abbreviation of " public opinion situation ", is the summations of the more masses about the conviction expressed by phenomenon various in society, problem, attitude, suggestion and mood etc. performance.Such as, if the emotion expressed in the first information obtained is all positive, forward, then the value of its public sentiment parameter is larger.
In some optional implementations of the present embodiment, if include n the first information in the information aggregate corresponding with the second information, n is positive integer, then the temperature index H of this second information can determine based on following formula:
H = &Sigma; i = 1 n &lsqb; W i * ( &alpha; 0 + &alpha; 1 O i + &alpha; 2 E i ) &rsqb;
Wherein, W i, O iand E ibe respectively the dependability parameter of i-th first information in information aggregate, original parameter and public sentiment parameter, α 0can be a calibration coefficients, α 1can be original parameter O iweight coefficient, α 2can be public sentiment parameter E iweight coefficient, and α 0+ α 1+ α 2=1.
Step 204, according to temperature index by least one second information pushing to client.
In the present embodiment, information-pushing method operation electronic equipment is thereon after the temperature index obtaining each second information, can according to the height of temperature index, multiple second information is sorted, then the client of one or more second information pushings will come above, to realize user oriented information pushing.These clients can be mobile terminals also can be fixed terminal (terminal equipment such as shown in Fig. 1).
The information-pushing method that above-described embodiment of the application provides, can first based on the degree of correlation between the first information and the second information, determine the information aggregate relevant to the second information, then the temperature index of the second information is calculated by the property parameters of first information each in information aggregate, second information that will push finally is determined according to temperature index, by the calculating to temperature index, the popular degree of the second information can be quantized, thus make information pushing more accurately with objective.
With further reference to Fig. 3, it illustrates the flow process 300 of another embodiment of information-pushing method.The flow process 300 of this information-pushing method, comprises the following steps:
Step 301, obtains the first information.
In the present embodiment, the electronic equipment (server such as shown in Fig. 1) that information-pushing method runs thereon can obtain multiple first information by wired connection mode or radio connection from each network platform.
Step 302, according to the degree of correlation between the first information and the second predetermined information, determines the information aggregate corresponding with the second information.
In the present embodiment, above-mentioned electronic equipment (server such as shown in Fig. 1) can be previously stored with multiple second information.First electronic equipment can calculate the degree of correlation of each first information and the second information, then according to the size of the degree of correlation, determines the first information relevant to the second information, and utilizes these first information to form the information aggregate corresponding with the second information.
Step 303, based on the property parameters of first information each in information aggregate, determines the temperature index of the second corresponding information.
In the present embodiment, first above-mentioned electronic equipment can determine the property parameters of each first information in this information aggregate, then calculates the temperature index of the second information according to these parameters.
Step 304, based on the history temperature data of the second information, revises temperature index.
In the present embodiment, when after the temperature index determining each second information in step 303, above-mentioned electronic equipment can be revised temperature index further.Because the first information is the information issued in certain hour section, the temperature index therefore calculated by the first information can only be reflected in the popular degree of the second information in this time period, and cannot reflect the situation of change of popular degree.If the popular index of certain the second information is all higher in some months, if do not revised popular index, so within these moons, all can push same second information to user, so just lose the meaning of information pushing.Therefore based on the history temperature data of the second information, its temperature index can be revised.Namely using the history temperature index of the second information as benchmark, determine the intensity of variation of current temperature index, and utilize intensity of variation to revise current temperature index.
In some optional implementations of the present embodiment, history temperature data can comprise: the history average of temperature index and history maximum.In the present embodiment, history temperature data can be obtained by the temperature index in statistics second information in the past long period of time (such as three months or half a year).History average can be the mean value of all temperature indexes obtained within the scope of timing statistics.History maximum can be the maximum in all temperature indexes obtained within the scope of timing statistics.
In some optional implementations of the present embodiment, revised temperature index H ' can determine based on following formula:
H &prime; = H - AVE H MAX H + P / &lsqb; ( 1 - &gamma; H ) * Q &rsqb;
Wherein, H is the temperature index obtained in above-mentioned steps 303, AVE hfor the history average of temperature index, MAX hfor the history maximum of temperature index, P is the total quantity for the network platform of adding up, and Q is the quantity of the network platform issuing the first information had in information aggregate, 0< γ <1.Particularly, can some network platforms of chosen in advance as the source of the first information, P can be the total quantity of these previously selected network platforms, and Q issues the quantity having the network platform of the specific first information in this P network platform.This specific first information is the first information in above-mentioned information aggregate.Usual Q≤P.
Step 305, according to revised temperature index by least one second information pushing to client.
In the present embodiment, multiple second information according to the height of revised temperature index, can sort by above-mentioned electronic equipment, the client of one or more second information pushings then will come above.
As can be seen from Figure 3, compared with the embodiment that Fig. 2 is corresponding, the flow process 300 of the information-pushing method in the present embodiment can be revised temperature index based on history temperature data, is then carrying out information pushing.Thus, the scheme that the present embodiment describes can obtain temperature index more accurately and reliably, thus improves the accuracy of information pushing further.
With further reference to Fig. 4, as the realization to method shown in above-mentioned each figure, this application provides an a kind of embodiment of information push-delivery apparatus, this device embodiment is corresponding with the embodiment of the method shown in Fig. 2-3, and this device specifically can be applied in various electronic equipment.
As shown in Figure 4, the information push-delivery apparatus 400 described in the present embodiment comprises: acquisition module 410, information determination module 420, index determination module 430 and pushing module 440.Wherein, acquisition module 410, for obtaining the first information; Information determination module 420, for according to the degree of correlation between the first information and the second predetermined information, determine the information aggregate corresponding with the second information, above-mentioned information aggregate comprises at least one first information; Index determination module 430, for the property parameters based on first information each in information aggregate, determines the temperature index of the second corresponding information; Pushing module 440, for according to temperature index by least one second information pushing to client.
In the present embodiment, the acquisition module 410 of information push-delivery apparatus 400 can obtain multiple first information by wired connection mode or radio connection from each network platform.
In the present embodiment, information push-delivery apparatus 400 can be previously stored with the second information.First can calculate the degree of correlation of each first information and the second information based on acquisition module 410, then according to the size of the degree of correlation, determine the first information relevant to the second information, and utilize these first information to form the information aggregate corresponding with the second information.
In the present embodiment, the index determination module 430 of information push-delivery apparatus 400, first can determine the property parameters of each first information in this information aggregate, then calculates the temperature index of the second information according to these parameters.
In the present embodiment, the height of the temperature index that the pushing module 440 of information push-delivery apparatus 400 can be determined according to index determination module 430, sorts multiple second information, the client of one or more second information pushings then will come above.
In some optional implementations of the present embodiment, the first information comprises: the information issued in preset time period.
In some optional implementations of the present embodiment, property parameters comprises: dependability parameter, original parameter and public sentiment parameter.
In some optional implementations of the present embodiment, also comprise:
Correcting module, for the history temperature data based on described second information, revises described temperature index;
Described pushing module 440 is further used for: according to revised temperature index by the second information pushing described at least one to client.
In some optional implementations of the present embodiment, described history temperature data comprise: the history average of temperature index and history maximum.
It will be understood by those skilled in the art that above-mentioned information push-delivery apparatus 400 also comprises some other known features, such as processor, memories etc., in order to unnecessarily fuzzy embodiment of the present disclosure, these known structures are not shown in the diagram.
Below with reference to Fig. 5, it illustrates the structural representation of the computer system 500 of terminal equipment or the server be suitable for for realizing the embodiment of the present application.
Shown in Fig. 5, computer system 500 comprises CPU (CPU) 501, and it or can be loaded into the program random access storage device (RAM) 503 from storage area 508 and perform various suitable action and process according to the program be stored in read-only memory (ROM) 502.In RAM503, also store system 500 and operate required various program and data.CPU501, ROM502 and RAM503 are connected with each other by bus 504.I/O (I/O) interface 505 is also connected to bus 504.
I/O interface 505 is connected to: the importation 506 comprising keyboard, mouse etc. with lower component; Comprise the output 507 of such as cathode ray tube (CRT), liquid crystal display (LCD) etc. and loud speaker etc.; Comprise the storage area 508 of hard disk etc.; And comprise the communications portion 509 of network interface unit of such as LAN card, modulator-demodulator etc.Communications portion 509 is via the network executive communication process of such as internet.Driver 510 is also connected to I/O interface 505 as required.Detachable media 511, such as disk, CD, magneto optical disk, semiconductor memory etc., be arranged on driver 510 as required, so that the computer program read from it is mounted into storage area 508 as required.
Especially, according to embodiment of the present disclosure, the process that reference flow sheet describes above may be implemented as computer software programs.Such as, embodiment of the present disclosure comprises a kind of computer program, and it comprises the computer program visibly comprised on a machine-readable medium, and described computer program comprises the program code for the method shown in flowchart.In such embodiments, this computer program can be downloaded and installed from network by communications portion 509, and/or is mounted from detachable media 511.
Especially, according to embodiment of the present disclosure, the process that reference flow sheet describes above may be implemented as computer software programs.Such as, embodiment of the present disclosure comprises and a kind ofly calculates flow chart in accompanying drawing and block diagram, illustrates according to the architectural framework in the cards of the system of the various embodiment of the application, method and computer program product, function and operation.In this, each square frame in flow chart or block diagram can represent a part for module, program segment or a code, and a part for described module, program segment or code comprises one or more executable instruction for realizing the logic function specified.Also it should be noted that at some as in the realization of replacing, the function marked in square frame also can be different from occurring in sequence of marking in accompanying drawing.Such as, in fact the square frame that two adjoining lands represent can perform substantially concurrently, and they also can perform by contrary order sometimes, and this determines according to involved function.Also it should be noted that, the combination of the square frame in each square frame in block diagram and/or flow chart and block diagram and/or flow chart, can realize by the special hardware based system of the function put rules into practice or operation, or can realize with the combination of specialized hardware and computer instruction.
Be described in unit involved in the embodiment of the present application to be realized by the mode of software, also can be realized by the mode of hardware.Described unit also can be arranged within a processor, such as, can be described as: a kind of processor comprises acquisition module, information determination module, index determination module and pushing module.Wherein, the title of these modules does not form the restriction to this module itself under certain conditions, and such as, acquisition module can also be described to " for obtaining the module of the first information ".
As another aspect, present invention also provides a kind of non-volatile computer storage medium, this non-volatile computer storage medium can be the non-volatile computer storage medium comprised in device described in above-described embodiment; Also can be individualism, be unkitted the non-volatile computer storage medium allocated in terminal.Above-mentioned non-volatile computer storage medium stores one or more program, when one or more program described is performed by an equipment, makes described equipment: obtain the first information; According to the degree of correlation between the described first information and the second predetermined information, determine the information aggregate corresponding with described second information, described information aggregate comprises the first information described at least one; Based on the property parameters of described first information each in described information aggregate, determine the temperature index of corresponding described second information; According to described temperature index by the second information pushing described at least one to client.
More than describe and be only the preferred embodiment of the application and the explanation to institute's application technology principle.Those skilled in the art are to be understood that, invention scope involved in the application, be not limited to the technical scheme of the particular combination of above-mentioned technical characteristic, also should be encompassed in when not departing from described inventive concept, other technical scheme of being carried out combination in any by above-mentioned technical characteristic or its equivalent feature and being formed simultaneously.The technical characteristic that such as, disclosed in above-mentioned feature and the application (but being not limited to) has similar functions is replaced mutually and the technical scheme formed.

Claims (12)

1. an information-pushing method, is characterized in that, described method comprises:
Obtain the first information;
According to the degree of correlation between the described first information and the second predetermined information, determine the information aggregate corresponding with described second information, described information aggregate comprises the first information described at least one;
Based on the property parameters of described first information each in described information aggregate, determine the temperature index of corresponding described second information;
According to described temperature index by the second information pushing described at least one to client.
2. information-pushing method according to claim 1, is characterized in that, the described first information comprises: the information issued in preset time period.
3. information-pushing method according to claim 2, is characterized in that, described property parameters comprises: dependability parameter, original parameter and public sentiment parameter.
4. information-pushing method according to claim 3, is characterized in that, described temperature index H determines based on following formula:
H = &Sigma; i = 1 n &lsqb; W i * ( &alpha; 0 + &alpha; 1 O i + &alpha; 2 E i ) &rsqb;
Wherein, n is the quantity of the first information described in described information aggregate, W i, O iand E ibe respectively the dependability parameter of i-th first information in described information aggregate, original parameter and public sentiment parameter, α 0+ α 1+ α 2=1.
5. information-pushing method according to claim 1, is characterized in that, also comprises:
Based on the history temperature data of described second information, described temperature index is revised;
Describedly according to described temperature index, the second information pushing described at least one, to client, to be comprised: according to revised temperature index by the second information pushing described at least one to client.
6. information-pushing method according to claim 5, is characterized in that, described history temperature data comprise: the history average of described temperature index and history maximum.
7. information-pushing method according to claim 6, is characterized in that, described revised temperature index H ' determines based on following formula:
H &prime; = H - AVE H MAX H + P / &lsqb; ( 1 - &gamma; H ) * Q &rsqb;
Wherein, H is described temperature index, AVE hfor the history average of described temperature index, MAX hfor the history maximum of described temperature index, P is the total quantity for the network platform of adding up, and Q is the quantity of the network platform issuing the first information had in described information aggregate, 0< γ <1.
8. an information push-delivery apparatus, is characterized in that, described device comprises:
Acquisition module, for obtaining the first information;
Information determination module, for according to the degree of correlation between the described first information and the second predetermined information, determine the information aggregate corresponding with described second information, described information aggregate comprises the first information described at least one;
Index determination module, for the property parameters based on described first information each in described information aggregate, determines the temperature index of corresponding described second information;
Pushing module, for according to described temperature index by the second information pushing described at least one to client.
9. information push-delivery apparatus according to claim 8, is characterized in that, the described first information comprises: the information issued in preset time period.
10. information push-delivery apparatus according to claim 9, is characterized in that, described property parameters comprises: dependability parameter, original parameter and public sentiment parameter.
11. information push-delivery apparatus according to claim 8, is characterized in that, also comprise:
Correcting module, for the history temperature data based on described second information, revises described temperature index;
Described pushing module is further used for: according to revised temperature index by the second information pushing described at least one to client.
12. information push-delivery apparatus according to claim 11, is characterized in that, described history temperature data comprise: the history average of described temperature index and history maximum.
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