CN105512905A - Commodity or service pricing method - Google Patents
Commodity or service pricing method Download PDFInfo
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- CN105512905A CN105512905A CN201510730448.3A CN201510730448A CN105512905A CN 105512905 A CN105512905 A CN 105512905A CN 201510730448 A CN201510730448 A CN 201510730448A CN 105512905 A CN105512905 A CN 105512905A
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- commodity
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0201—Market modelling; Market analysis; Collecting market data
- G06Q30/0206—Price or cost determination based on market factors
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- Business, Economics & Management (AREA)
- Strategic Management (AREA)
- Engineering & Computer Science (AREA)
- Accounting & Taxation (AREA)
- Development Economics (AREA)
- Finance (AREA)
- Entrepreneurship & Innovation (AREA)
- Game Theory and Decision Science (AREA)
- Data Mining & Analysis (AREA)
- Economics (AREA)
- Marketing (AREA)
- Physics & Mathematics (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The invention discloses a commodity or service pricing method, and the method comprises the following steps: determining the aspects, meeting the demands of a person, of the commodity or service; determining the duration when the commodity or service meets the demands of the person; determining the basic value of the commodity or service; determining feel differences when the commodity or service meets the demands of the person; determining a difference value coefficient of the commodity or service; and determining the difference pricing of the commodity or service.
Description
Technical field
The present invention relates to the pricing method of a kind of commodity or service.
Background technology
In current economic life, the pricing method of commodity or service is mainly contained: cost-oriented pricing, competition-orientated pricing, profit guiding method of fixing price etc.
Mostly these pricing methods are from enterprise's angle, with the maximum pricing method turning to target making of enterprise profit, and do not have or seldom consider the function that commodity or demand for services side obtain or value.
Demand is the motive power promoting economic development, and the half-hearted pricing method thinking over user's request is impermanent.
Maslow's Hierarchy of Needs thinks that human demand is divided into psychological need, demand for security, love and sense of ownership demand, Esteem Needs, cognitive need, aesthetic requirement, Self-actualization Needs seven layers from low to high.
Along with economic, social development, human wants center of gravity tilts from low-level to high-level gradually, and demand layer becomes more and more abundanter, and each layer demand importance is more and more balanced, and level is more and more fuzzyyer.
Each layer demand finally becomes the various aspects of the essential demand of the mankind, is equality indifference in essence.
What extensive stock or service met the is mankind in a certain respect or the demand of several respects, lowliness and nobleness that on the nature of value bringing party in request, it doesn't matter.
The difference of extensive stock or service is that the time length meeting human demand is different, and the time is fair for everyone.
Extensive stock or service are when meeting human demand, and what bring the mankind feels it is discrepant.
Buddhism theory is thought, the feeling of the mankind is divided into vision, the sense of hearing, sense of smell, the sense of taste, sense of touch, consciousness six class.
The value variance of commodity or service itself by meet human demand aspect number, meet time length, mankind's sensory difference determines.
Summary of the invention
The invention reside in the pricing method that a kind of commodity or service are provided.
Basic value=∑ aspect demand × the time of commodity or service.
The difference of commodity or service is worth defining method: the basic value coefficient of the commodity of social synthesis's average level or service is decided to be 1; Give the different weight of various heteresthesia (total weight is 1 or 100%), and give often kind of sensation marking (with 1 for basis point, fluctuating), the difference value coefficient=∑ heteresthesia weight × mark of a certain commodity or service.
Commodity or service difference value=∑ aspect demand × time × difference value coefficient.
The difference price=[demand of commodity or service
1× time × (heteresthesia
1weight × mark+heteresthesia
2weight × mark+... + heteresthesia
nweight × mark)]+[demand
2× time × (heteresthesia
1weight × mark+heteresthesia
2weight × mark+... + heteresthesia
nweight × mark)]+... + [demand
n× time × (heteresthesia
1weight × mark+heteresthesia
2weight × mark+... + heteresthesia
nweight × mark)].
In real economy life, demand can Asp(face) be unit, illustrate following (time here select hour be unit):
(1) commodity citing: certain brand mobile phone, mainly meet the love of people and sense of ownership demand (communicating with relatives, friend), estimate use 2 years, add up use every day 2 hours, be different from other mobile phones price=(liking and sense of ownership demand) 1Asp × (2 years × 360 days × 2) hour × (vision weight × mark+sense of touch weight × mark) from outward appearance (vision), fluency (sense of touch)
(2) service citing: go to restaurant to have a meal, mainly meet the psychological need (food) of people, a meal food generally meets the psychological need of 4 hours.Restaurant provide to bring client during food and beverage sevice feel it is discrepant, the color, smell and taste as vegetable bring the different feeling of client's vision, sense of smell, sense of taste several respects respectively, and the attitude of attendant brings client warm, whether intimate consciousness.Therefore be priced at:
Wherein a certain consumer deals with price=(psychological need) 1Asp × 4 hour × (vision weight × mark+sense of smell weight × mark+sense of taste weight × mark+consciousness weight × mark)
Always deal with price=∑ consumer and deal with price.
Claims (1)
1. a pricing method for commodity or service, is characterized in that, comprises the steps:
1) determine that commodity or service meet Man's Demands and comprise which aspect (psychological need, demand for security, love and sense of ownership demand, Esteem Needs, cognitive need, aesthetic requirement, Self-actualization Needs);
2) determine that commodity or service meet the duration of certain aspect demand of people;
3) basic value=∑ aspect demand × time of commodity or service;
4) determine commodity or service meet people certain in demand time bring sensation (vision, the sense of hearing, sense of smell, the sense of taste, sense of touch, the consciousness) difference of people;
5) the difference value coefficient of commodity or service is determined: several sensations related to certain aspect demand give weight (total weight is 1 or 100%), and to often kind that relates to sensation marking (with 1 for basis point, fluctuating);
6) the difference value coefficient=∑ heteresthesia weight × mark of commodity or service;
7) commodity or service difference value=∑ aspect demand × time × difference value coefficient;
8) the difference price=[demand of commodity or service
1× time × (heteresthesia
1weight × mark+heteresthesia
2weight × mark+... + heteresthesia
nweight × mark)]+[demand
2× time × (heteresthesia
1weight × mark+heteresthesia
2weight × mark+... + heteresthesia
nweight × mark)]+... + [demand
n× time × (heteresthesia
1weight × mark+heteresthesia
2weight × mark+... + heteresthesia
nweight × mark)].
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510730448.3A CN105512905A (en) | 2015-11-02 | 2015-11-02 | Commodity or service pricing method |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510730448.3A CN105512905A (en) | 2015-11-02 | 2015-11-02 | Commodity or service pricing method |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN105512905A true CN105512905A (en) | 2016-04-20 |
Family
ID=55720865
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201510730448.3A Pending CN105512905A (en) | 2015-11-02 | 2015-11-02 | Commodity or service pricing method |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN105512905A (en) |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN109934641A (en) * | 2019-03-29 | 2019-06-25 | 北京筑梦园科技有限公司 | A kind of automobile services pricing method and system |
-
2015
- 2015-11-02 CN CN201510730448.3A patent/CN105512905A/en active Pending
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN109934641A (en) * | 2019-03-29 | 2019-06-25 | 北京筑梦园科技有限公司 | A kind of automobile services pricing method and system |
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Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| C06 | Publication | ||
| PB01 | Publication | ||
| C10 | Entry into substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| WD01 | Invention patent application deemed withdrawn after publication |
Application publication date: 20160420 |
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| WD01 | Invention patent application deemed withdrawn after publication |