CN105468749A - Data processing method and device - Google Patents
Data processing method and device Download PDFInfo
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- CN105468749A CN105468749A CN201510837320.7A CN201510837320A CN105468749A CN 105468749 A CN105468749 A CN 105468749A CN 201510837320 A CN201510837320 A CN 201510837320A CN 105468749 A CN105468749 A CN 105468749A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
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Abstract
The invention provides a data processing method and device. The method comprises the following steps: receiving a data point configuration message, wherein the data point configuration message comprises a description to data need to be acquired; generating control information corresponding to the data point configuration message; according to the control information, updating the setting of a page corresponding to the data point configuration message, so as to acquire the data need to be acquired when the page is accessed; and generating a data analysis result according to the data need to be acquired. The method and device can improve the data processing efficiency and accuracy.
Description
Technical field
The present invention relates to data processing field, particularly relate to a kind of data processing method and device.
Background technology
Internet technology provides the chance of showing the various page, and Internet user can generate the page as required, and can select as required to conduct interviews to the different page, with certain service in obtaining information or acquisition real life.Make full use of network data, network data is analyzed, also become technology very important in data processing field.
The existing efficiency to the data processing method that network data is analyzed and accuracy have much room for improvement.
Summary of the invention
The technical matters that the present invention solves is the efficiency and the accuracy that promote data processing.
For solving the problems of the technologies described above, the embodiment of the present invention provides a kind of data processing method, comprising:
Receive data point configuration messages; Described data point configuration messages comprises the description to needing to obtain data;
Generate the control information corresponding with described data point configuration messages;
With reference to described control information, upgrade the setting of the corresponding page of described data point configuration messages, with when the described page is accessed, obtaining described needs obtains data;
With reference to the described data needing to obtain, generate data results.
Optionally, described with reference to described control information, the setting upgrading the corresponding page of described data point configuration messages comprises: the setting upgrading the described page, with when the described page is accessed, obtains the page real data that target macro is corresponding; Described target macro is corresponding with described data point configuration messages grand.
Optionally, data processing method also comprises: the display data point configuration page, and described data point configuration page bread is containing data point config option; Described reception data point configuration messages comprises: receive described data point configuration messages from the data point configuration page.
Optionally, data processing method also comprises: obtain the accessed front URL information of the described page; Described generation data results also comprises: the URL information before accessed with reference to the described page generates analyzes described result.
Optionally, data processing method also comprises: receiving and analyzing demand information; Described generation data results also comprises: generate data results with reference to described analysis demand information.
Optionally, data processing method also comprises: described analysis result is for transforming classification, Reasons result.
The embodiment of the present invention also provides a kind of data processing equipment, comprising: configuration messages receiving element, control information generation unit, page setup updating block and data analysis unit; Wherein:
Configuration messages receiving element, is suitable for receiving data point configuration messages; Described data point configuration messages comprises the description to needing to obtain data;
Control information generation unit, is suitable for generating the control information corresponding with described data point configuration messages;
Page setup updating block, is suitable for reference to described control information, upgrades the setting of the corresponding page of described data point configuration messages, and with when the described page is accessed, obtaining described needs obtains data;
Data analysis unit, is suitable for, with reference to the described data needing to obtain, generating data results.
Optionally, described page setup updating block, is suitable for upgrading described setting, with when the described page is accessed, obtains the page real data that target macro is corresponding; Described target macro is corresponding with described data point configuration messages grand.
Optionally, data processing equipment also comprises: page presentation unit, and be suitable for the display data point configuration page, described data point configuration page bread is containing data point config option; Described configuration messages receiving element is suitable for receiving described data point configuration messages from the data point configuration page.
Optionally, data processing equipment also comprises: URL information acquiring unit, is suitable for obtaining the accessed front URL information of the described page; Described data analysis unit is also suitable for: the URL information before accessed with reference to the described page generates analyzes described result.
Optionally, data processing equipment also comprises: analyze demand information receiving element, described data analysis unit is also suitable for: generate data results with reference to described analysis demand information.
Optionally, described analysis result is for transforming classification, Reasons result
Compared with prior art, the technical scheme of the embodiment of the present invention has following beneficial effect:
By receiving data point configuration messages, generate the control information corresponding with described data point configuration messages, the setting of the corresponding page of described data point configuration messages is upgraded with reference to described control information, the screening of refinement more can be carried out internet data, obtain the data of more mating with actual demand; With reference to the data obtained, the data results of generation is more accurate.By upgrading the setting of the corresponding page of described data point configuration messages, with when the described page is accessed, obtaining described needs obtains data, makes the process obtaining data targetedly more efficient, thus can promote the efficiency of data processing method.
Accompanying drawing explanation
Fig. 1 is the structural representation of a kind of data handling system in the embodiment of the present invention;
Fig. 2 is the process flow diagram of a kind of data processing method in the embodiment of the present invention;
Fig. 3 is the structural representation of a kind of data processing equipment in the embodiment of the present invention;
Fig. 4 is the structural representation of another kind of data processing equipment in the embodiment of the present invention.
Embodiment
As previously mentioned, Internet technology provides the chance of showing the various page, and Internet user can generate the page as required, and can select as required to conduct interviews to the different page, with certain service in obtaining information or acquisition real life.Make full use of network data, network data is analyzed, also become technology very important in data processing field.The existing efficiency to the data processing method that network data is analyzed and accuracy have much room for improvement.
The embodiment of the present invention is by receiving data point configuration messages, generate the control information corresponding with described data point configuration messages, the setting of the corresponding page of described data point configuration messages is upgraded with reference to described control information, the screening of refinement more can be carried out internet data, obtain the data of more mating with actual demand; With reference to the data obtained, the data results of generation is more accurate.By upgrading the setting of the corresponding page of described data point configuration messages, with when the described page is accessed, obtaining described needs obtains data, makes the process obtaining data targetedly more efficient, thus can promote the efficiency of data processing method.
For enabling above-mentioned purpose of the present invention, characteristic sum beneficial effect more becomes apparent, and is described in detail specific embodiments of the invention below in conjunction with accompanying drawing.
Fig. 1 is the structural representation of a kind of data handling system in the embodiment of the present invention.
Data handling system comprises data processing server 11, client 12 and Website server 13.
Wherein, data processing server can be single server or distributed server; Client 12 can be network intelligence equipment, such as computing machine, notebook, mobile phone, panel computer etc.; User side 14 can browse web sites the page that server 13 provides.
Data processing server 11 can receive the message from client 12, can determine the page location with this message with corresponding relation according to the message from client 12, namely for this page provides support Website server 13.Such as, on the page that client 12 provides at data processor 11 registration and logging in, user name can be comprised in log-on message, with this user name, there is the information such as the page location of corresponding relation, when again being logged in by client 12, corresponding page location can be known, namely can know the information of the Website server 13 for this page.
Can according to the message from client 12, generate corresponding control information, in conjunction with above-mentioned page location relevant information, the page having a corresponding relation with client 12 is upgraded, to make, when user side 14 accesses this page, can obtain the data of needs.
Be understandable that, although only illustrate a client 12, Website server 13 and a user side 14 in figure, data processing server 11 can from multiple client 12 receipt message; Can upgrade the Website server 13 of each client 12 correspondence; Multiple user side 14 all can the page that provides of access websites server, and the data analysis that the page that data processing server 11 can provide multiple user side 14 pairs of Website servers 13 conducts interviews, generates the result of data analysis.
Fig. 2 is the process flow diagram of a kind of data processing method in the embodiment of the present invention, is described below in conjunction with Fig. 1 and Fig. 2.
S21, receives data point configuration messages; Described data point configuration messages comprises the description to needing to obtain data.
Receiving data point configuration messages, can be the data point configuration messages that data processing server 11 obtains from client 12, can be to from certain or certain concrete page of class, the message that the position of acquisition data is described.
In concrete enforcement, data processing method can also comprise: the display data point configuration page, and described data point configuration page bread is containing data point config option; Described reception data point configuration messages comprises: receive described data point configuration messages from the data point configuration page.
Can show that described data point configures the page by data processing server 11 to client 12, the page can comprise some data point config options, can by clicking the data that corresponding data point config option is selected to need to obtain; The page also can comprise input frame, is directly inputted relevant information by user.
S22, generates the control information corresponding with described data point configuration messages.
Data point configuration messages is the hint expression directly perceived of client 12 user, if desired controls target pages corresponding with it based on data point configuration messages, then need to generate control information, to complete the setting to target pages according to data point configuration information.In concrete enforcement, control information can be one section of code write for data point configuration messages.
S23, with reference to described control information, upgrades the setting of the corresponding page of described data point configuration messages, and with when the described page is accessed, obtaining described needs obtains data.
Upgrade the setting of the corresponding page of described data point configuration messages, can be obtain website to dispose code, upgrade primary code based on control information, to make when the described page is accessed, obtaining described needs obtains data.
In concrete enforcement, upgrading primary code based on control information can be the code insertion extremely primary code write by described for correspondence data point configuration messages.
In an embodiment of the present invention, more the setting of the corresponding page of new data point configuration messages, with when the described page is accessed, obtains the page real data that target macro is corresponding; Described target macro is corresponding with described data point configuration messages grand.
S24, with reference to the described data needing to obtain, generates data results.
Generating data results can be put at a fixed time to carry out, and also can be generate according to the demand of client 12.In concrete enforcement, from client 12 receiving and analyzing demand information, data results can be generated with reference to described analysis demand information.Analysis demand can be to the described screening needing to obtain data, only to the data analysis by screening.
In concrete enforcement, the accessed front URL information of the described page can also be obtained; URL information before accessed with reference to the described page generates analyzes described result.
In concrete enforcement, data processing server 11 can be distributed server, can complete the data processing method in the embodiment of the present invention based on OLAP.
In concrete enforcement, analysis result can be transform classification, Reasons result.Transform attribution result, refer in advertisement putting field, whether advertisement is transformed, and carry out to what transform the classification analysis that reason and approach carry out.
Advertisement putting person can use various advertising management instrument to determine in certain content, show which advertisement.These instruments also allow advertisement putting person to follow the tracks of the execution of various advertisement or advertising campaign.Advertising management instrument can also be used change the parameter for determining when to show particular advertisement.User often touched a not only marketing channel or with not only a marketing channel is mutual before transformation event.
Data management platform (Data-ManagementPlatform, DMP) be first of dispersion, third party's data carry out integrating and include unified technology platform in, and standardization and segmentation are carried out to these data, allow user these can be segmented result and push existing interactive marketing environment to.Data processing server 11 in the embodiment of the present invention can be the ingredient of DMP.
Statistics conventional in current industry transforms the following shortcoming of method of classification, Reasons: transform underaction, current industry statistic adopts user only in registration, log in, when placing an order or the uniform resource locator (UniformResoureLocator of access, URL) meet certain regular time just can transform, regard as the demand of conversion behavior under varying environment can not be met; Current industry classification, Reasons does not support the analysis of originating.
Execute in example in the present invention real, the page that advertisement putting person can be provided by client 12 browsing data processing server 11, the data point needed is arranged, such as, can arrange to obtain and comprise any one or more data following: price, order number, order price, Customs Assigned Number, quantity, production code member, phone number, Email, sex, age etc.Data point configuration messages can also comprise the valid period, also can arrange title so that identify for this group data point configuration messages.The page corresponding with described data point configuration messages i.e. advertisement putting person throw in the page of advertisement, or its advertising page.
Control information can be transform code, the page can be controlled when clicked, obtain advertisement putting person to replace and comprise the grand of these key points in the deployment code of conversion, the grand of such as price is " %%price%% ", so advertisement putting person is when disposing page code, can replace that " %%price%% " is arranged to the price of specifying, such as 100.
Traditional URL transform mode, can only learn and there occurs conversion, but other information when can not learn conversion, such as commodity price, the phone number of user, mailbox of user etc., add up these information, can the information of user be counted on more accurately and analyze, generate data results, to help advertiser to carry out accurate advertisement putting, reach the maximal value of throwing in effect ratio.
Advertisement putting person can also throw in the page of advertisement to it by client 12, or its advertising page is arranged, and which kind of mode to enter the aforementioned page to obtain user side 14 by, namely obtains and transforms source.Source can be divided into three kinds: search is originated (concrete search engine), network address is originated (recommendation network address) and the self-defined source of SEM and SEO.
User side 14 the throws in advertisement page in access can be obtained, or the URL before its advertising page, this URL is analyzed, to carry out source analysis.
Data processing server 11 according to the data genaration analysis result obtained, can send to client 12.Advertisement putting person also can pass through the client 12 logon data processing server page, arranges screening conditions.Screening conditions can be the screenings made source, content, such as, can be equal, comprise, do not comprise, and meet arbitrary condition in the option arranged, all conditions etc. in the satisfied option arranged.
Can be such as that transformation assay is carried out to the data of price more than 100, or transformation assay is carried out to the data that source is certain search engine, or to meeting the data analysis of one of above-mentioned condition, etc.
The embodiment of the present invention also provides a kind of data processing equipment, it is characterized in that, comprising: configuration messages receiving element 31, control information generation unit 32, page setup updating block 33 and data analysis unit 34; Wherein:
Configuration messages receiving element 31, is suitable for receiving data point configuration messages; Described data point configuration messages comprises the description to needing to obtain data;
Control information generation unit 32, is suitable for generating the control information corresponding with described data point configuration messages;
Page setup updating block 33, is suitable for reference to described control information, upgrades the setting of the corresponding page of described data point configuration messages, and with when the described page is accessed, obtaining described needs obtains data;
Data analysis unit 34, is suitable for, with reference to the described data needing to obtain, generating data results.
In concrete enforcement, described page setup updating block 33, is suitable for upgrading described setting, with when the described page is accessed, obtains the page real data that target macro is corresponding; Described target macro is corresponding with described data point configuration messages grand.
In concrete enforcement, described data processing equipment also comprises: page presentation unit 35 (see Fig. 4), and be suitable for the display data point configuration page, described data point configuration page bread is containing data point config option; Described configuration messages receiving element is suitable for receiving described data point configuration messages from the data point configuration page.
In concrete enforcement, described data processing equipment also comprises: URL information acquiring unit 36 (see Fig. 4), is suitable for obtaining the accessed front URL information of the described page; Described data analysis unit is also suitable for: the URL information before accessed with reference to the described page generates analyzes described result.
In concrete enforcement, described data processing equipment also comprises: analyze demand information receiving element 37 (see Fig. 4), described data analysis unit is also suitable for: generate data results with reference to described analysis demand information.
In concrete enforcement, described analysis result is for transforming classification, Reasons result.
By receiving data point configuration messages, generate the control information corresponding with described data point configuration messages, the setting of the corresponding page of described data point configuration messages is upgraded with reference to described control information, the screening of refinement more can be carried out internet data, obtain the data of more mating with actual demand; With reference to the data obtained, the data results of generation is more accurate.By upgrading the setting of the corresponding page of described data point configuration messages, with when the described page is accessed, obtaining described needs obtains data, makes the process obtaining data targetedly more efficient, thus can promote the efficiency of data processing method.
One of ordinary skill in the art will appreciate that all or part of step in the various methods of above-described embodiment is that the hardware that can carry out instruction relevant by program has come, this program can be stored in a computer-readable recording medium, and storage medium can comprise: ROM, RAM, disk or CD etc.
Although the present invention discloses as above, the present invention is not defined in this.Any those skilled in the art, without departing from the spirit and scope of the present invention, all can make various changes or modifications, and therefore protection scope of the present invention should be as the criterion with claim limited range.
Claims (12)
1. a data processing method, is characterized in that, comprising:
Receive data point configuration messages; Described data point configuration messages comprises the description to needing to obtain data;
Generate the control information corresponding with described data point configuration messages;
With reference to described control information, upgrade the setting of the corresponding page of described data point configuration messages, with when the described page is accessed, obtaining described needs obtains data;
With reference to the described data needing to obtain, generate data results.
2. data processing method according to claim 1, it is characterized in that, described with reference to described control information, the setting upgrading the corresponding page of described data point configuration messages comprises: the setting upgrading the described page, with when the described page is accessed, obtain the page real data that target macro is corresponding; Described target macro is corresponding with described data point configuration messages grand.
3. data processing method according to claim 1, is characterized in that, also comprises: the display data point configuration page, and described data point configuration page bread is containing data point config option; Described reception data point configuration messages comprises: receive described data point configuration messages from the data point configuration page.
4. data processing method according to claim 1, is characterized in that, also comprises: obtain the accessed front URL information of the described page; Described generation data results also comprises: the URL information before accessed with reference to the described page generates analyzes described result.
5. data processing method according to claim 1, is characterized in that, also comprises: receiving and analyzing demand information; Described generation data results also comprises: generate data results with reference to described analysis demand information.
6. the data processing method according to any one of claim 1 to 5, is characterized in that, described analysis result is for transforming classification, Reasons result.
7. a data processing equipment, is characterized in that, comprising: configuration messages receiving element, control information generation unit, page setup updating block and data analysis unit; Wherein:
Configuration messages receiving element, is suitable for receiving data point configuration messages; Described data point configuration messages comprises the description to needing to obtain data;
Control information generation unit, is suitable for generating the control information corresponding with described data point configuration messages;
Page setup updating block, is suitable for reference to described control information, upgrades the setting of the corresponding page of described data point configuration messages, and with when the described page is accessed, obtaining described needs obtains data;
Data analysis unit, is suitable for, with reference to the described data needing to obtain, generating data results.
8. data processing equipment according to claim 7, is characterized in that, described page setup updating block, is suitable for upgrading described setting, with when the described page is accessed, obtains the page real data that target macro is corresponding; Described target macro is corresponding with described data point configuration messages grand.
9. data processing equipment according to claim 7, is characterized in that, also comprises: page presentation unit, and be suitable for the display data point configuration page, described data point configuration page bread is containing data point config option; Described configuration messages receiving element is suitable for receiving described data point configuration messages from the data point configuration page.
10. data processing equipment according to claim 7, is characterized in that, also comprises: URL information acquiring unit, is suitable for obtaining the accessed front URL information of the described page; Described data analysis unit is also suitable for: the URL information before accessed with reference to the described page generates analyzes described result.
11. data processing equipments according to claim 7, is characterized in that, also comprise: analyze demand information receiving element, described data analysis unit is also suitable for: generate data results with reference to described analysis demand information.
12. data processing equipments according to any one of claim 7 to 11, is characterized in that, described analysis result is for transforming classification, Reasons result.
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| CN201510837320.7A CN105468749A (en) | 2015-11-26 | 2015-11-26 | Data processing method and device |
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| CN201510837320.7A CN105468749A (en) | 2015-11-26 | 2015-11-26 | Data processing method and device |
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Cited By (1)
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| CN113743975A (en) * | 2021-01-29 | 2021-12-03 | 北京沃东天骏信息技术有限公司 | Advertisement effect processing method and device |
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Application publication date: 20160406 |