CN105376630A - Method for displaying commodity in advertisement video - Google Patents
Method for displaying commodity in advertisement video Download PDFInfo
- Publication number
- CN105376630A CN105376630A CN201510665432.9A CN201510665432A CN105376630A CN 105376630 A CN105376630 A CN 105376630A CN 201510665432 A CN201510665432 A CN 201510665432A CN 105376630 A CN105376630 A CN 105376630A
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- CN
- China
- Prior art keywords
- video
- video playback
- playback window
- window
- time
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Classifications
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
- H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
- H04N21/4316—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
- H04N21/4318—Generation of visual interfaces for content selection or interaction; Content or additional data rendering by altering the content in the rendering process, e.g. blanking, blurring or masking an image region
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- Engineering & Computer Science (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Business, Economics & Management (AREA)
- Marketing (AREA)
- Controls And Circuits For Display Device (AREA)
Abstract
The invention discloses a method for displaying a commodity in an advertisement video. The method comprises the following steps of: setting a primary video playing window and determining commodity content required to be displayed and required display time in a main video; superposing a secondary video playing window on the primary video playing window, determining the position of the secondary video playing window according to the commodity content required to be displayed, and determining the time length of the secondary video playing window according to the required display time. The method has technical effects that multiple independent video windows are superposed on the commodity required to be displayed in the advertisement video in order that emphasized playing is achieved and consumers may fast know an object required to be focused in the video; the played video is formed by multiple independent media files and is not required to be combined when being processed so that early video processing time is greatly shortened, early pre-production efficiency is effectively guaranteed, and making cost is decreased.
Description
Technical field
The present invention relates to the method for commodity displaying in a kind of advertisement video.
Background technology
In conventional advertisement video, likely there is a kind of situation is, spectators can not understand the publicity point very directly understanding this advertisement, as, a man is had to wear Western-style clothes clothes in a video, wearing spectacles, carries briefcase and has occurred, so does is this video publicity Western-style clothes? glasses? or briefcase? and for example, Ms's handbag has a lot of style, even a style has a lot of color, if take a video to each money or each color, cost undoubtedly can be very large.
Also some video creating method is had at present, by erasing some picture material in original video, replace to the ad content needing emphasis to show, but the flow process of this video production is longer, first need to analyze frame by frame original video file, location needs the content part replaced, and then carry out parts of images deletion, and by need replace on content again frame by frame be rewritten in original video image, finally also need to synthesize whole video file, not only complicated operation, and very take time and effort, cause video production cost can not to be in any more.
Summary of the invention
The technical problem that commodity in current advertisement video are outstanding in order to solve, video production takes time and effort, the invention provides one can commodity displaying content in efficient hardening video, and the method for commodity displaying in the advertisement video of video production process simple and fast.
In order to realize above-mentioned technical purpose, technical scheme of the present invention is, a kind of method of commodity displaying in advertisement video, comprises the following steps:
Main video playback window is set, determines the content and the time that need to carry out commodity displaying in main video;
Superposition time video playback window on main video playback window, and the content of carrying out commodity displaying as required determines the position of time video playback window, the time of carrying out commodity displaying as required determines that duration appears in time video playback window;
The Play Control instruction of main video playback window and the Play Control instruction of secondary video playback window are recorded as Play Control file to preserve, and preserve main video playback window and secondary video playback window as independently media file;
The each video file need transferred by Play Control file and when playing is sent to plays end;
Play end reading Play Control file and transfer each video file according to the play instruction in Play Control file and play.
The method of commodity displaying in described a kind of advertisement video, the quantity of described secondary video playback window is at least one.
The method of commodity displaying in described a kind of advertisement video, the playing duration of described secondary video playback window is no longer than the playing duration of main video playback window.
The method of commodity displaying in described a kind of advertisement video, when the quantity of described secondary video playback window is more than one, multiple times video playback window is the parallel display of not blocking mutually or the stacked display of blocking mutually, and parallel and stacked display occurs simultaneously.
The method of commodity displaying in described a kind of advertisement video, when the quantity of described secondary video playback window is more than one, multiple video playback window are display simultaneously or successively different order display.
Technique effect of the present invention is, by carrying out the playback process of Special attention will be given to formula to the multiple independently video window of commodity superposition shown required in advertisement video, consumer can be made to recognize fast in this video needs the object of concern.And the video play is made up of multiple independently media file, not needing to synthesize when processing, saving the time of Video processing in early stage greatly, effectively ensure that and the efficiency that early stage makes reduce cost of manufacture.
Accompanying drawing explanation
Fig. 1 is the schematic diagram of displaying video principle of the present invention;
Fig. 2 is the schematic diagram that the present invention's multiple video playback window superpositions are play;
Fig. 3 is the schematic diagram of the present invention 3 time video playback window superposition broadcasting;
Fig. 4 is the schematic diagram of the main video of the present invention and time video playback time shaft.
Embodiment
In order to realize carrying out emphatic commodity displaying in advertisement video, the present embodiment comprises the following steps:
Main video playback window is set, determines the content and the time that need to carry out commodity displaying in main video;
Superposition time video playback window on main video playback window, and the content of carrying out commodity displaying as required determines the position of time video playback window, the time of carrying out commodity displaying as required determines that duration appears in time video playback window;
The Play Control instruction of main video playback window and the Play Control instruction of secondary video playback window are recorded as Play Control file to preserve, and preserve main video playback window and secondary video playback window as independently media file;
The each video file need transferred by Play Control file and when playing is sent to plays end;
Play end reading Play Control file and transfer each video file according to the play instruction in Play Control file and play.
Further, in order to displaying merchandise multi-level in video, the quantity of described secondary video playback window is at least one.
Further, in order to mate the broadcasting of main video, the playing duration of described secondary video playback window is no longer than the playing duration of main video playback window.
Further, when the quantity of described secondary video playback window is more than one, multiple video playback window are the parallel display of not blocking mutually or the stacked display of blocking mutually, and parallel and stacked display occurs simultaneously, the secondary video file adopted during video playback can be selected so flexibly, realize the effect emphasized commodity further or replace other commodity.
Further, when the quantity of described secondary video playback window is more than one, multiple video playback window are display simultaneously or successively different order display.To realize the change of playing level.
See Fig. 1, Fig. 2, Fig. 3, when specifically arranging video playback, first window 1 is increased, for with video playback window of deciding, then the play content of window 1 is set, to transfer the multimedia files such as the displaying video of this window 1, reset the reproduction time of window 1, to transfer the broadcasting beginning and ending time of this window 1, then according to the play content of window 1, increase window 2 respectively, 3 grades are as secondary video playback window, and determine window 2, the position of 3 windows such as grade, setting play content and reproduction time, the multimedia file that each window is play, comprise video, flash, picture etc., the viewing area of secondary video playback window not extreme position in main video playback window, and number does not also limit, secondary video playback window can superpose, multi-level broadcasting.
See Fig. 4, with the reproduction time axle that A-B axle is main video window, A1-B1 is the reproduction time axle of time video playback window 1, by that analogy, so overlapping part between A2-B2 and A3-B3, secondary exactly video playback window 2 and time these two windows of video playback window 3 are play in section at the same time simultaneously.
Main video window represented by setting A-B axle is bottom, with the last layer that the secondary video playback window 1 represented by A1-B1 is bottom, A2-B2 is the last layer of time video playback window 1, by that analogy, if then the window of A2-B2 and the window size of A3-B3 consistent, then A3-B3 covers A2-B2 completely, and namely the play content spectators of this time period can't see the content of time video playback window 2, if the window size of the window of A2-B2 and A3-B3 is different, then A3B3 only covers the intersection with A2B2.
Give also same multimedia file in figure to show in different time sections, as A2-B2, play 2 time periods, still realize according to time video playback window 1, the size of window, the time that window occurs and the equal adjustable of length.
Claims (5)
1. the method for commodity displaying in advertisement video, is characterized in that, comprise the following steps:
Main video playback window is set, determines the content and the time that need to carry out commodity displaying in main video;
Superposition time video playback window on main video playback window, and the content of carrying out commodity displaying as required determines the position of time video playback window, the time of carrying out commodity displaying as required determines that duration appears in time video playback window;
The Play Control instruction of main video playback window and the Play Control instruction of secondary video playback window are recorded as Play Control file to preserve, and preserve main video playback window and secondary video playback window as independently media file;
The each video file need transferred by Play Control file and when playing is sent to plays end;
Play end reading Play Control file and transfer each video file according to the play instruction in Play Control file and play.
2. the method for commodity displaying in a kind of advertisement video according to claim 1, it is characterized in that, the quantity of described secondary video playback window is at least one.
3. the method for commodity displaying in a kind of advertisement video according to claim 1, is characterized in that, the playing duration of described secondary video playback window is no longer than the playing duration of main video playback window.
4. the method for commodity displaying in a kind of advertisement video according to claim 2, it is characterized in that, when the quantity of described secondary video playback window is more than one, multiple times video playback window is the parallel display of not blocking mutually or the stacked display of blocking mutually, and parallel and stacked display occurs simultaneously.
5. the method for commodity displaying in a kind of advertisement video according to claim 2, is characterized in that, when the quantity of described secondary video playback window is more than one, multiple video playback window are display simultaneously or successively different order display.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510665432.9A CN105376630A (en) | 2015-10-15 | 2015-10-15 | Method for displaying commodity in advertisement video |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510665432.9A CN105376630A (en) | 2015-10-15 | 2015-10-15 | Method for displaying commodity in advertisement video |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN105376630A true CN105376630A (en) | 2016-03-02 |
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Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201510665432.9A Pending CN105376630A (en) | 2015-10-15 | 2015-10-15 | Method for displaying commodity in advertisement video |
Country Status (1)
| Country | Link |
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| CN (1) | CN105376630A (en) |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN111050094A (en) * | 2019-12-24 | 2020-04-21 | 合肥凌极西雅电子科技有限公司 | Multi-window display method and system |
Citations (5)
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| CN1997153A (en) * | 2006-12-31 | 2007-07-11 | 北京衡准科技有限公司 | A method and device for computer multi-video playing |
| CN103368960A (en) * | 2013-07-09 | 2013-10-23 | 深圳市同洲电子股份有限公司 | Method, related equipment and system for media information push |
| CN103634535A (en) * | 2013-12-26 | 2014-03-12 | 四川君逸易视科技有限公司 | Intelligent video overlap processor |
| CN103685981A (en) * | 2013-12-23 | 2014-03-26 | 广东威创视讯科技股份有限公司 | Video code transmission and distributed video encoding and decoding method and device |
| US20140140680A1 (en) * | 2011-10-20 | 2014-05-22 | Inha Industry Partnership Institute | System and method for annotating a video with advertising information |
-
2015
- 2015-10-15 CN CN201510665432.9A patent/CN105376630A/en active Pending
Patent Citations (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1997153A (en) * | 2006-12-31 | 2007-07-11 | 北京衡准科技有限公司 | A method and device for computer multi-video playing |
| US20140140680A1 (en) * | 2011-10-20 | 2014-05-22 | Inha Industry Partnership Institute | System and method for annotating a video with advertising information |
| CN103368960A (en) * | 2013-07-09 | 2013-10-23 | 深圳市同洲电子股份有限公司 | Method, related equipment and system for media information push |
| CN103685981A (en) * | 2013-12-23 | 2014-03-26 | 广东威创视讯科技股份有限公司 | Video code transmission and distributed video encoding and decoding method and device |
| CN103634535A (en) * | 2013-12-26 | 2014-03-12 | 四川君逸易视科技有限公司 | Intelligent video overlap processor |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN111050094A (en) * | 2019-12-24 | 2020-04-21 | 合肥凌极西雅电子科技有限公司 | Multi-window display method and system |
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| RJ01 | Rejection of invention patent application after publication |
Application publication date: 20160302 |
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