CN105354293A - Assisted implementation method and apparatus for pushing playing object in mobile terminal - Google Patents
Assisted implementation method and apparatus for pushing playing object in mobile terminal Download PDFInfo
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- CN105354293A CN105354293A CN201510733628.7A CN201510733628A CN105354293A CN 105354293 A CN105354293 A CN 105354293A CN 201510733628 A CN201510733628 A CN 201510733628A CN 105354293 A CN105354293 A CN 105354293A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/20—Information retrieval; Database structures therefor; File system structures therefor of structured data, e.g. relational data
- G06F16/28—Databases characterised by their database models, e.g. relational or object models
- G06F16/284—Relational databases
- G06F16/285—Clustering or classification
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F18/00—Pattern recognition
- G06F18/20—Analysing
- G06F18/24—Classification techniques
Abstract
The present invention discloses an assisted implementation method and apparatus for pushing a playing object in a mobile terminal. The method comprises: according to a playing object played on each mobile terminal, constructing a user portrayal for each mobile terminal, and classifying the mobile terminal; and downloading a playing object played on a mobile terminal of the same kind of a target-online mobile terminal to the target-online mobile terminal, which is used for pushing, wherein the target-online mobile terminal is an online mobile terminal that uses non-cellular access technology to transmit data. The playing objects downloaded to the target-online mobile terminal are likely user preferred playing objects, with high possibility of being pushed. The playing objects have been downloaded in advance, so that the problem that the downloaded playing objects cannot be ensured intact as the objects are downloaded in fragmentary times if being pushed can be avoided. In addition, only if a mobile terminal uses non-cellular access technology to transmit data, a playing object will be downloaded on the mobile terminal, thereby avoiding the problem of excessive flow consumption.
Description
Technical field
The present invention relates to Data Mining, particularly relate to the auxiliary implementation method and the device that a kind of mobile terminal carry out playing Object Push.
Background technology
The class content service of listening to be applied on mobile terminal adopts two kinds of implementations to carry out broadcasting object (such as music, cross-talk etc.) propelling movement usually.
The first according to the instruction of user, for user push its select broadcasting object.Such as, receive and add the user instruction of playlist, this instruction is used to indicate music A, B and C to add in playlist and plays.If do not preserve these music in mobile terminal, just need in time by these music downloads to mobile terminal to play.But according to China mobile music client end subscriber in 2014 behavioural analysis, the use presentative time fragmentation of mobile phone music client (one listens to class content service) and ambulant feature.That is, user utilizes the scrappy time to use and listens to class content service, and is probably in mobile status (such as on bus) when class content service is listened in use.And scrappy WIFI environment download time can take user's listening period.Such as, when the file of broadcasting object is larger, because WIFI environment download time is scrappy, when causing the file of broadcasting object larger, because WIFI environment download time is scrappy, cause playing the object download time and spin out, user cannot be pushed to as early as possible play, affect Consumer's Experience.And if employing Cellular Networks carries out data transmission, a large amount of flows can be consumed again.
It two is for user pushes identical broadcasting object, is similar to traditional station broadcast.This implementation needs will play the mobile terminal that object download uses to user thus realize broadcasting, the problem that therefore also existence is identical with the first implementation above-mentioned in real time.
Summary of the invention
The object of this invention is to provide the auxiliary implementation method and the device that a kind of mobile terminal carry out playing Object Push, successful downloading and playing object cannot be ensured to solve existing class content service implementation of listening to, consume the problem of a large amount of flow.
The object of the invention is to be achieved through the following technical solutions:
Mobile terminal carries out the auxiliary implementation method playing Object Push, comprising:
The broadcasting object play according to each mobile terminal is respectively that each mobile terminal described builds user's portrait;
The user of each mobile terminal described portrait is classified;
The broadcasting object download play by the homogeneous mobile terminals of the online mobile terminal of target in each mobile terminal described is to the online mobile terminal of described target, for propelling movement, the online mobile terminal of described target is the online mobile terminal adopting non-cellular access technology transmission data, and the homogeneous mobile terminals of the online mobile terminal of described target is that user draws a portrait and to draw a portrait similar mobile terminal with the user of the online mobile terminal of described target.
Based on same inventive concept, the embodiment of the present invention also provides the auxiliary implement device a kind of mobile terminal carrying out playing Object Push, comprising:
User draws a portrait structure module, and the broadcasting object for having play according to each mobile terminal is respectively that each mobile terminal described builds user's portrait;
User draws a portrait sort module, for being classified by the user of each mobile terminal described portrait;
Play object download module, for broadcasting object download that the homogeneous mobile terminals of the online mobile terminal of target in each mobile terminal described has been play to the online mobile terminal of described target, the online mobile terminal of described target is the online mobile terminal adopting non-cellular access technology transmission data, the homogeneous mobile terminals of the online mobile terminal of described target is that user draws a portrait and to draw a portrait similar mobile terminal with the user of the online mobile terminal of described target, for propelling movement.
User's portrait is also called user role (Persona), is by user profile labeling, reflection user characteristics mark.In different field, for different object, the manifestation mode of user's portrait is not quite similar.The technical scheme object that the embodiment of the present invention provides is the auxiliary recommendation realizing mobile terminal carrying out play object, the broadcasting object play due to mobile terminal can reflect that user is to the hobby playing object, and to playing a kind of character representation that the hobby of object is also user, therefore, the embodiment of the present invention is that mobile terminal builds user's portrait according to the broadcasting object that mobile terminal has been play, thus reflection user is to the hobby playing object.And then the user of each mobile terminal portrait is classified, and classification is normally carried out according to some feature, therefore, be divided into user's portrait of a class, corresponding user has some identical feature.Based on the user of same characteristic features to playing hobby this hypothesis identical of object, the broadcasting object download play by the homogeneous mobile terminals of online for the target in each mobile terminal mobile terminal is to the online mobile terminal of target, for propelling movement, downloading and playing object in advance when namely meeting the condition of setting before pushing.According to above-mentioned analysis, the broadcasting object downloading to the online mobile terminal of target is likely the broadcasting object of user preferences, possibility pushed so is in the future very large, play object due to these to have been downloaded in advance, therefore, it is possible to avoid utilizing the scrappy time to download the problem causing ensureing complete downloading and playing object when pushing.In addition, in the embodiment of the present invention, be only just its downloading and playing object when mobile terminal adopts non-cellular access technology transmission data, therefore, it is possible to the problem avoiding traffic consumes excessive.
Accompanying drawing explanation
Fig. 1 is the method flow diagram of the embodiment of the present invention;
Fig. 2 is the device schematic diagram of the embodiment of the present invention.
Embodiment
Below in conjunction with accompanying drawing, the technical scheme that the embodiment of the present invention provides is described in detail.
Figure 1 shows that the auxiliary implementation method mobile terminal that the embodiment of the present invention provides carrying out playing Object Push, the method comprises the steps:
Step 100, the broadcasting object play according to each mobile terminal are respectively drawn a portrait for each mobile terminal builds user.
Such as, by obtained data analysis, there is M mobile terminal, and the broadcasting object that each mobile terminal has been play can be known.So, for each mobile terminal in this M mobile terminal, respectively according to the broadcasting object that it has been play, for it builds user's portrait.
Step 110, by the user of each mobile terminal above-mentioned portrait classify.
Such as, there is M mobile terminal, then have M user's portrait, this M user's portrait is divided into N class.Wherein, N is less than M.
Step 120, broadcasting object download that the homogeneous mobile terminals of the online mobile terminal of target in each mobile terminal above-mentioned has been play to the online mobile terminal of described target, for propelling movement.
Wherein, the online mobile terminal of target is the online mobile terminal adopting non-cellular access technology transmission data.
Wherein, refer to that mobile terminal is connected with providing the background server listening to class content service (namely provide and play object) online.Such as, mobile terminal is connected to background server by WIFI, then this mobile terminal can be the online mobile terminal of target.
Wherein, the homogeneous mobile terminals of the online mobile terminal of target is that user draws a portrait the user of mobile terminal online with target and draws a portrait similar mobile terminal.
Such as, the online mobile terminal D of target
mawith mobile terminal D
mbuser portrait for same class user draw a portrait, then mobile terminal D
mbfor the online mobile terminal D of target
mahomogeneous mobile terminals.
User's portrait is also called user role, is by user profile labeling, reflection user characteristics mark.In different field, for different object, the manifestation mode of user's portrait is not quite similar.The technical scheme object that the embodiment of the present invention provides is the auxiliary recommendation realizing mobile terminal carrying out play object, the broadcasting object play due to mobile terminal can reflect that user is to the hobby playing object, and to playing a kind of character representation that the hobby of object is also user, therefore, the embodiment of the present invention is that mobile terminal builds user's portrait according to the broadcasting object that mobile terminal has been play, thus reflection user is to the hobby playing object.And then the user of each mobile terminal portrait is classified, and classification is normally carried out according to some feature, therefore, be divided into user's portrait of a class, corresponding user has some identical feature.Based on the user of same characteristic features to playing hobby this hypothesis identical of object, the broadcasting object download play by the homogeneous mobile terminals of online for the target in each mobile terminal mobile terminal is to the online mobile terminal of target, for propelling movement, downloading and playing object in advance when namely meeting the condition of setting before pushing.According to above-mentioned analysis, the broadcasting object downloading to the online mobile terminal of target is likely the broadcasting object of user preferences, possibility pushed so is in the future very large, play object due to these to have been downloaded in advance, therefore, it is possible to avoid utilizing the scrappy time to download the problem causing ensureing complete downloading and playing object when pushing.In addition, in the embodiment of the present invention, be only just its downloading and playing object when mobile terminal adopts non-cellular access technology transmission data, therefore, it is possible to the problem avoiding traffic consumes excessive.
It should be pointed out that the playing duration playing object also can reflect that user is to the preference playing object.Such as, for broadcasting object A and B being all 5 minutes, the playing duration playing object A is 1 minute, and the playing duration playing object B is 5 minutes, then can reflect that user is relative to broadcasting object A, prefers to play object B.Therefore, in order to build user object more accurately, above-mentioned steps 100 has specifically been play according to each mobile terminal respectively and playing duration exceedes the broadcasting object that sets duration as each mobile terminal builds user's portrait.
The embodiment of the present invention does not limit the representation of user's portrait, does not also limit the concrete building mode of user's portrait.Existing various user can be utilized to draw a portrait building mode and to realize above-mentioned steps 100.Preferably, the embodiment of the present invention also provides a kind of user being different from prior art to draw a portrait building mode, concrete, the set of the broadcasting object play with each mobile terminal is input, potential Dirichlet distribute (LatentDirichletAllocation, LDA) topic model is utilized to determine the distribution probability of broadcasting object on each LDA theme that each mobile terminal has been play; For each mobile terminal above-mentioned builds user's portrait respectively, wherein, the corresponding mobile terminal belonging to it of each element in user's portrait one of having play plays object, and its value is play the mark of object, and its weight is play the distribution probability maximal value of object on each LDA theme.
Wherein, the quantity of LDA theme is the configurable parameter of LDA topic model, can arrange according to actual needs.
Still for an above-mentioned M mobile terminal, the wherein set D of broadcasting object that play of each mobile terminal
mbe expressed as D
m={ d1, d2, d3 ....The broadcasting object that each element representation mobile terminal has wherein been play.In the present embodiment, play object also by labeling, an element namely in above-mentioned set is the label that is play object.For music, a label playing object can comprise at least one parameter following: composition, music, singer, types of songs, broadcasting scene, author, title of the song, musical instrument etc.
Wherein, pre-set multiple types of songs, and distribute at least one types of songs for each broadcasting object.Same, pre-set multiple broadcasting scene, and play scene for each broadcasting object distributes at least one.
Wherein, each element of label can be represented by the index value pre-set, and so, the label of a broadcasting object can be expressed as the vector of the index value formation of multiple element.
By the D of each mobile terminal in M mobile terminal
mas the input of LDA topic model, and the LDA theme quantity of LDA topic model is set, the LDA theme of setting quantity will be drawn through computing, and for each mobile terminal, obtain the distribution probability of each broadcasting object respectively on each LDA theme that this mobile terminal has been play, in addition, for each mobile terminal, the distribution probability of this mobile terminal on each LDA theme also can be obtained.
Wherein, mobile terminal one of having play play the distribution probability of object on each LDA theme can by following vector representation: w
i=wp1, wp2 ... wpn}, the distribution probability of this broadcasting object of each element representation in this vector on certain LDA theme.It should be pointed out that for same broadcasting object, for song " writing from memory ", suppose mobile terminal D
mawith mobile terminal D
mball play this song, so also can obtain the vector of the distribution probability of this broadcasting object for these two mobile terminals respectively, and the vector of obtain two distribution probabilities may be identical, also may be different.
Wherein, the distribution probability of a mobile terminal on each LDA theme can by following vector representation: D
i=dp1, dp2 ... dpn}, the distribution probability of this mobile terminal of each element representation on certain LDA theme in this vector.
Namely the present embodiment utilizes w
i=wp1, wp2 ... wpn} builds user's portrait.Such as, user's portrait can be expressed as: UserProfile=[{ " value ": " America and Europe ", " weight ": " 0.87 " }, { " value ": " rock and roll ", " weight ": " 0.83 " } ... ].
Wherein, value is the value of an element in user's portrait, specifically plays the mark of object.To play scene as the mark playing object in the present embodiment.In actual applications, the arbitrary parameter play in the label of object all can as the mark playing object, and the present invention is not construed as limiting this.
Wherein, weight is the weight of an element in user's portrait, specifically plays the distribution probability maximal value of object on each LDA theme.
LDA topic model can digging user behavior and play the implicit theme of object, the probability distribution (i.e. weight) playing object tag attribute can be drawn, build user and the implicit structure playing object properties label, realize the deep excavation to user behavior hobby.
Preferably, each broadcasting object is at least represented by its broadcasting scene.Namely the label playing object at least comprises broadcasting scene.Accordingly, the quantity of LDA theme is identical with the broadcasting scene quantity playing object.
Inventor is realizing finding in process of the present invention, if the quantity of LDA theme is configured to identical with the broadcasting scene quantity playing object, so result of LDA topic model output, same or analogous for broadcasting scene broadcasting object can be carried out cluster, and then the follow-up classification to user's portrait can be affected, make the broadcasting scene of the broadcasting object play same or analogous user portrait be divided into a class, and then the same or analogous user of broadcasting scene of the broadcasting object downloaded and play for mobile terminal draw a portrait.Can push based on broadcasting scene so that follow-up.It should be pointed out that in the process of practical application, for different objects, the quantity of LDA theme can also be set to the quantity of other parameters in the label of broadcasting object, the present invention is not construed as limiting this.
No matter take which type of mode to build user's portrait, above-mentioned steps 110 all can utilize K-means clustering algorithm to realize.Because K-means clustering algorithm is simple, and good classification results can be obtained.Therefore, under the prerequisite ensureing classifying quality, K-means clustering algorithm is used to improve treatment effeciency.
Certainly, if step 100 utilizes LDA topic model to realize.As mentioned above, LDA topic model is utilized can to determine the distribution probability of each mobile terminal on each LDA theme.Therefore, according to the distribution probability of each mobile terminal on each LDA theme, the user of each mobile terminal above-mentioned portrait can be classified in step 110.Concrete, according to the distribution probability of each mobile terminal on each LDA theme, each mobile terminal is classified.Such as, determine the LDA theme that the maximum distribution probability of each mobile terminal is corresponding, being gathered by the mobile terminal being positioned at identical LDA theme is a class.Accordingly, user's portrait of same class mobile terminal is also same class.
Based on above-mentioned any means embodiment, in order to realize step 120, can be when finding that there is the online mobile terminal of target, for it determines the broadcasting object that needs to download.Also can in advance for each mobile terminal determines the broadcasting object needing download respectively.Concrete, for each mobile terminal determines broadcasting object set to be downloaded, the broadcasting object that the homogeneous mobile terminals that the broadcasting object set to be downloaded of mobile terminal comprises this mobile terminal has been play.
Consider that the broadcasting object that the homogeneous mobile terminals of mobile terminal has been play may be the broadcasting object that this mobile terminal has been downloaded, or the broadcasting object play.And for this kind of broadcasting object, be do not need repeated downloads.Therefore, the broadcasting object set to be downloaded of mobile terminal can have been play by the homogeneous mobile terminals of this mobile terminal and this mobile terminal does not play and the broadcasting object do not downloaded is formed.Certainly, if do not pre-determine broadcasting object set to be downloaded, so, specifically the homogeneous mobile terminals of online for target mobile terminal has been play in the step 120 and the online mobile terminal of this target do not play and the broadcasting object download do not downloaded to the online mobile terminal of target.
Consider and initiatively broadcasting object is downloaded in mobile terminal in advance, may the privacies such as authority be related to.In order to avoid there is rights and interests dispute, above-mentioned steps 130 has been carried out under the online mobile terminal of target has authorized the prerequisite of carrying out pre-download.
On this basis, if the online mobile terminal unauthorized of target carries out pre-download, optionally, recommendation information is pushed according to the predetermined cycle, the broadcasting object that this recommendation information has been play for recommending the homogeneous mobile terminals of the online mobile terminal of target.
Below in conjunction with embody rule scene, the technical scheme that the embodiment of the present invention provides is described in detail.
Play for the Online Music on mobile phone.The background server providing online music to serve builds user's portrait according to certain cycle (be called user draw a portrait construction schedule) for each moves mobile phone.
Such as, it is one day that user draws a portrait construction schedule, background server reads user behavior data in the schedule time of every day from database, user behavior data describes the music that mobile phone has been play, specifically comprise the identification information of mobile phone, the label of the music play, playing duration of the music play etc.Background server according to obtain user behavior data, for each mobile phone in whole M mobile phone builds the set D of the music that has been play respectively
m={ d1, d2, d3 ..., this set by play and playing duration exceed setting duration music form, by the D of this M mobile phone
mas the input of LDA topic model, and the LDA theme quantity arranging LDA topic model is the broadcasting scene quantity of music, through the computing of LDA topic model, all obtain for each mobile phone the distribution probability w of each music respectively on each LAD theme that this mobile phone play
i=wp1, wp2 ... wpn}.According to w
i=wp1, wp2 ... wpn} builds user's portrait, and its specific implementation with reference to above-described embodiment, can repeat no more herein.
The user of each mobile phone portrait was classified according to certain cycle (being called that user draws a portrait the classification cycle) by background server.In the present embodiment, user draws a portrait classification cycle and user, and to draw a portrait construction schedule identical, it should be pointed out that user draw a portrait the classification cycle draw a portrait construction schedule from user also can be different.In the present embodiment, background server adopts the user portrait of K-means algorithm to each mobile phone above-mentioned to classify.
After having classified, background server determines collection of music to be downloaded for each mobile phone, and this set has been play by the similar mobile phone of mobile phone and this mobile phone does not play and the music do not downloaded is formed.Wherein, whether background server can have been play certain music according to user behavior data determination mobile phone or whether download certain music.Concrete, if all user behavior datas corresponding to certain mobile phone are not about the broadcasting record of certain music, then this music do not play by this mobile phone; If all user behavior datas corresponding to certain mobile phone are all less than the Download History about certain music, then this music do not downloaded by this mobile phone.
After determining collection of music to be downloaded, background server judges whether each online mobile phone adopts non-cellular access technology to transmit data.Its implementation has multiple, and such as, respective access way is reported background server by each online mobile phone.In the present embodiment, non-cellular access technology is WIFI access technology.It should be pointed out that in actual application, can also be other non-cellular access technologies.
For the online mobile phone adopting non-cellular access technology to carry out data transmission, background server by the music download in the collection of music to be downloaded determined for it in mobile phone.For the online mobile phone adopting cellular access techniques to carry out data transmission, its access technology used of background server periodic monitoring, when monitoring it and adopting non-cellular access technology to transmit data, by the music download in the collection of music to be downloaded determined for it in mobile phone.It should be pointed out that when for mobile phone-downloaded music, selecting music to download from drawing a portrait according to active user the set determined in the classification cycle all the time.
It should be pointed out that background server is that this mobile phone has been authorized and carried out pre-download to the prerequisite of online mobile phone-downloaded music.So, before downloading, background server also needs to confirm whether online mobile phone has authorized and carries out pre-download.Concrete, the client that Online Music on mobile phone is play provides setting options, user selects whether to carry out pre-download by option, if option is set to the state allowing pre-download, then represent that this mobile phone has been authorized and carry out pre-download, if option is set to the state not allowing pre-download, then represent that this mobile phone unauthorized carries out pre-download.Background server carries out pre-download by checking whether the state determination mobile phone of this option authorizes.When mobile phone unauthorized carries out pre-download, background server can push recommendation information according to the predetermined cycle to this mobile phone, and this recommendation information is for recommending the music in the collection of music to be downloaded of this mobile phone.Such as, the mobile phone that background server monthly carries out pre-download to unauthorized pushes a recommendation information, this recommendation information is it is recommended that music in the pre-download collection of music determined of the last time, or this recommendation information is it is recommended that music in all pre-download collection of music of determining in one month.The specific implementation form of this recommendation information is not construed as limiting.Such as, on display interface, first eject following content " recommend 18 songs of the stars such as Zhou Jielun for you, confirm that pre-download pattern can be you and saves 90M flow ".
It should be pointed out that for authorizing the terminal of carrying out pre-download, after having downloaded music for it, also can push recommendation information in the lump.Such as, display interface ejects following content " for you recommend 18 first you likes the music of listening, automatically to download in your mobile phone (vacant your mobile phone flow), listen to when being adapted at motion and working ".
In above-mentioned treatment scheme, before carrying out pre-download for mobile phone, the free memory of mobile phone can also be judged, only when the free memory of mobile phone is greater than default storage space threshold value, just by music download in mobile phone.The embodiment of the present invention does not limit the concrete value of storage space threshold value, such as, using 10% of total storage space as storage space threshold value.Further, when judging that the free memory of mobile phone is less than default storage space threshold value, also pushing information to mobile phone, being used to indicate memory space inadequate.
Based on above-mentioned treatment scheme, automatically music can also be deleted for mobile phone.Such as, the music A stored in mobile phone, its duration be not played exceedes predetermined duration, or its playing duration is less than setting duration, then represent that user does not like music A, so, background server or mobile phone detect duration that certain music is not played exceed predetermined duration or playing duration be less than setting duration time, delete this music.It should be pointed out that and also can provide setting options for user to only have when the state of these setting options is for allowing to delete, just realizing the function of above-mentioned automatic deletion.
After the technical scheme adopting the embodiment of the present invention to provide realizes playing object pre-download, specifically how to realize the propelling movement of playing object, the present invention is not construed as limiting.Such as, still can push according to the instruction of user.Now, owing to carrying out the pre-download playing object according to the hobby of user, so, the music of pre-download is likely the broadcasting object that user likes, the i.e. broadcasting object selected of user, directly pushes from mobile phone is local for user, and without the need to downloading from background server.Again such as, can according to user preferences automatically for user push broadcasting object, so, the music of pre-download is liked determining according to user, directly pushes from mobile phone is local for user, and without the need to downloading from background server.
It should be pointed out that the method that the embodiment of the present invention provides both can realize on background server, also can realize on mobile terminals, can also realize on the server being different from background server, realization can be coordinated on multiple equipment again.
Wherein, the step building user's portrait both can realize on mobile terminals, also can in the upper realization of server (background service phase or other servers).To build user's portrait based on LDA topic model, if build user's portrait on mobile terminals, then each mobile terminal builds user's portrait of this mobile terminal respectively.
Wherein, draw a portrait the step of classifying owing to relating to multiple mobile terminal to user, preferably, this step realizes on the server.
Wherein, the step of downloading and playing object can coordinate realization on mobile terminal and server.Such as, classification results is handed down to mobile terminal by server, and mobile terminal carries out the download of playing object according to classification results; Again such as, server is the broadcasting object that the online mobile terminal of target is determined to need to download according to classification results, and then sends download command to the online mobile terminal of target, and the online mobile terminal of target is downloaded according to the download command received.
Based on the inventive concept same with method, the embodiment of the present invention also provides the auxiliary implement device a kind of mobile terminal carrying out playing Object Push, as shown in Figure 2, comprising:
User draws a portrait and builds module 201, and the broadcasting object for having play according to each mobile terminal is respectively that each mobile terminal described builds user's portrait;
User draws a portrait sort module 202, for being classified by the user of each mobile terminal above-mentioned portrait;
Play object download module 203, for broadcasting object download that the homogeneous mobile terminals of the online mobile terminal of target in each mobile terminal described has been play to the online mobile terminal of described target, the online mobile terminal of described target is the online mobile terminal adopting non-cellular access technology transmission data, the homogeneous mobile terminals of the online mobile terminal of described target is that user draws a portrait and to draw a portrait similar mobile terminal with the user of the online mobile terminal of described target, for propelling movement.
The device that the embodiment of the present invention provides, object is the auxiliary recommendation realizing mobile terminal carrying out play object, the broadcasting object play due to mobile terminal can reflect that user is to the hobby playing object, and to playing a kind of character representation that the hobby of object is also user, therefore, the embodiment of the present invention is that mobile terminal builds user's portrait according to the broadcasting object that mobile terminal has been play, thus reflection user is to the hobby playing object.And then the user of each mobile terminal portrait is classified, and classification is normally carried out according to some feature, therefore, be divided into user's portrait of a class, corresponding user has some identical feature.Based on the user of same characteristic features to playing hobby this hypothesis identical of object, the broadcasting object download play by the homogeneous mobile terminals of online for the target in each mobile terminal mobile terminal is to the online mobile terminal of target, for propelling movement, downloading and playing object in advance when namely meeting the condition of setting before pushing.According to above-mentioned analysis, the broadcasting object downloading to the online mobile terminal of target is likely the broadcasting object of user preferences, possibility pushed so is in the future very large, play object due to these to have been downloaded in advance, therefore, it is possible to avoid utilizing the scrappy time to download the problem causing ensureing complete downloading and playing object when pushing.In addition, in the embodiment of the present invention, be only just its downloading and playing object when mobile terminal adopts non-cellular access technology transmission data, therefore, it is possible to the problem avoiding traffic consumes excessive.
It should be pointed out that the modules of the device that the embodiment of the present invention provides both can be realized by background server, also by mobile terminal, can also can be realized by the server being different from background server, can be coordinated by multiple equipment again and realize.
Optionally, based on above-mentioned any embodiment, above-mentioned user draw a portrait build module specifically for:
The set of the broadcasting object play with each mobile terminal is input, utilizes potential Dirichlet distribute LDA topic model to determine the distribution probability of broadcasting object on each LDA theme that each mobile terminal has been play;
For each mobile terminal above-mentioned builds user's portrait respectively, the corresponding mobile terminal belonging to it of each element in user's portrait one of having play plays object, its value is play the mark of object, and its weight is play the distribution probability maximal value of object on each LDA theme.
Optionally, based on above-mentioned any embodiment, each broadcasting object is at least play scene by it and is represented, and the quantity of LDA theme is identical with the broadcasting scene quantity playing object.
Optionally, based on above-mentioned any embodiment, above-mentioned user draw a portrait sort module specifically for:
K-means clustering algorithm is utilized to be classified by the user of each mobile terminal above-mentioned portrait; Or,
Utilize above-mentioned LDA topic model to determine the distribution probability of each mobile terminal on each LDA theme, and according to the distribution probability of each mobile terminal on each LDA theme, the user of each mobile terminal above-mentioned portrait is classified.
Those skilled in the art should understand, embodiments of the invention can be provided as method, system or computer program.Therefore, the present invention can adopt the form of complete hardware embodiment, completely software implementation or the embodiment in conjunction with software and hardware aspect.And the present invention can adopt in one or more form wherein including the upper computer program implemented of computer-usable storage medium (including but not limited to magnetic disk memory, CD-ROM, optical memory etc.) of computer usable program code.
The present invention describes with reference to according to the process flow diagram of the method for the embodiment of the present invention, equipment (system) and computer program and/or block scheme.Should understand can by the combination of the flow process in each flow process in computer program instructions realization flow figure and/or block scheme and/or square frame and process flow diagram and/or block scheme and/or square frame.These computer program instructions can being provided to the processor of multi-purpose computer, special purpose computer, Embedded Processor or other programmable data processing device to produce a machine, making the instruction performed by the processor of computing machine or other programmable data processing device produce device for realizing the function of specifying in process flow diagram flow process or multiple flow process and/or block scheme square frame or multiple square frame.
These computer program instructions also can be stored in can in the computer-readable memory that works in a specific way of vectoring computer or other programmable data processing device, the instruction making to be stored in this computer-readable memory produces the manufacture comprising command device, and this command device realizes the function of specifying in process flow diagram flow process or multiple flow process and/or block scheme square frame or multiple square frame.
These computer program instructions also can be loaded in computing machine or other programmable data processing device, make on computing machine or other programmable devices, to perform sequence of operations step to produce computer implemented process, thus the instruction performed on computing machine or other programmable devices is provided for the step realizing the function of specifying in process flow diagram flow process or multiple flow process and/or block scheme square frame or multiple square frame.
Although describe the preferred embodiments of the present invention, those skilled in the art once obtain the basic creative concept of cicada, then can make other change and amendment to these embodiments.So claims are intended to be interpreted as comprising preferred embodiment and falling into all changes and the amendment of the scope of the invention.
Obviously, those skilled in the art can carry out various change and modification to the present invention and not depart from the spirit and scope of the present invention.Like this, if these amendments of the present invention and modification belong within the scope of the claims in the present invention and equivalent technologies thereof, then the present invention is also intended to comprise these change and modification.
Claims (10)
1. mobile terminal carries out the auxiliary implementation method playing Object Push, it is characterized in that, comprising:
The broadcasting object play according to each mobile terminal is respectively that each mobile terminal described builds user's portrait;
The user of each mobile terminal described portrait is classified;
The broadcasting object download play by the homogeneous mobile terminals of the online mobile terminal of target in each mobile terminal described is to the online mobile terminal of described target, for propelling movement, the online mobile terminal of described target is the online mobile terminal adopting non-cellular access technology transmission data, and the homogeneous mobile terminals of the online mobile terminal of described target is that user draws a portrait and to draw a portrait similar mobile terminal with the user of the online mobile terminal of described target.
2. method according to claim 1, is characterized in that, the broadcasting object play according to each mobile terminal is respectively that each mobile terminal described builds user's portrait, comprising:
The set of the broadcasting object play with each mobile terminal is input, utilizes potential Dirichlet distribute LDA topic model to determine the distribution probability of broadcasting object on each LDA theme that each mobile terminal has been play;
For each mobile terminal described builds user's portrait respectively, the corresponding mobile terminal belonging to it of each element in user's portrait one of having play plays object, its value is play the mark of object, and its weight is play the distribution probability maximal value of object on each LDA theme.
3. method according to claim 2, is characterized in that, each broadcasting object is at least play scene by it and represented, and the quantity of LDA theme is identical with the broadcasting scene quantity playing object.
4. according to the method in claim 2 or 3, it is characterized in that, the user of each mobile terminal described portrait classified, comprising:
K-means clustering algorithm is utilized to be classified by the user of each mobile terminal described portrait; Or,
Utilize described LDA topic model to determine the distribution probability of each mobile terminal on each LDA theme, and according to the distribution probability of each mobile terminal on each LDA theme, the user of each mobile terminal described portrait is classified.
5. the method according to any one of claims 1 to 3, it is characterized in that, after the user of each mobile terminal described portrait is classified, before the broadcasting object download play by the homogeneous mobile terminals of the online mobile terminal of target in each mobile terminal described to the online mobile terminal of described target, the method also comprises:
For each mobile terminal described determines broadcasting object set to be downloaded, the broadcasting object that the homogeneous mobile terminals that the broadcasting object set to be downloaded of mobile terminal comprises this mobile terminal has been play.
6. the method according to any one of claims 1 to 3, is characterized in that, the described broadcasting object play according to each mobile terminal is respectively that each mobile terminal described builds user's portrait, comprising:
Play according to each mobile terminal respectively and playing duration exceed setting duration broadcasting object be each mobile terminal described build user portrait.
7. mobile terminal carries out the auxiliary implement device playing Object Push, it is characterized in that, comprising:
User draws a portrait structure module, and the broadcasting object for having play according to each mobile terminal is respectively that each mobile terminal described builds user's portrait;
User draws a portrait sort module, for being classified by the user of each mobile terminal described portrait;
Play object download module, for broadcasting object download that the homogeneous mobile terminals of the online mobile terminal of target in each mobile terminal described has been play to the online mobile terminal of described target, the online mobile terminal of described target is the online mobile terminal adopting non-cellular access technology transmission data, the homogeneous mobile terminals of the online mobile terminal of described target is that user draws a portrait and to draw a portrait similar mobile terminal with the user of the online mobile terminal of described target, for propelling movement.
8. device according to claim 7, is characterized in that, described user draw a portrait build module specifically for:
The set of the broadcasting object play with each mobile terminal is input, utilizes potential Dirichlet distribute LDA topic model to determine the distribution probability of broadcasting object on each LDA theme that each mobile terminal has been play;
For each mobile terminal described builds user's portrait respectively, the corresponding mobile terminal belonging to it of each element in user's portrait one of having play plays object, its value is play the mark of object, and its weight is play the distribution probability maximal value of object on each LDA theme.
9. device according to claim 8, is characterized in that, each broadcasting object is at least play scene by it and represented, and the quantity of LDA theme is identical with the broadcasting scene quantity playing object.
10. the device according to claim 7 or 8, is characterized in that, described user draw a portrait sort module specifically for:
K-means clustering algorithm is utilized to be classified by the user of each mobile terminal described portrait; Or,
Utilize described LDA topic model to determine the distribution probability of each mobile terminal on each LDA theme, and according to the distribution probability of each mobile terminal on each LDA theme, the user of each mobile terminal described portrait is classified.
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