CN105282014A - Information pushing method and apparatus - Google Patents
Information pushing method and apparatus Download PDFInfo
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- CN105282014A CN105282014A CN201510791470.9A CN201510791470A CN105282014A CN 105282014 A CN105282014 A CN 105282014A CN 201510791470 A CN201510791470 A CN 201510791470A CN 105282014 A CN105282014 A CN 105282014A
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Abstract
The invention provides an information pushing method and apparatus. The information pushing method comprises: according to the internet surfing position of a user, pushing the information related with the internet surfing position to the user in accordance with time quantum, wherein the time quantum is related with the internet surfing position. The information pushing method and apparatus can improve the flexibility for information push.
Description
Technical field
The present invention relates to data processing field, specifically, relate to a kind of information-pushing method and device.
Background technology
Along with the development of ecommerce correlation technique, increasing electronic business transaction store is proposed corresponding information pushing function.But current information pushing mainly considers the statistical informations such as the goods browse record of user and commodity purchasing record, less to the consideration of the information of other associations, cause the granularity of information pushing careful not.Therefore, in information pushing field, need the information pushing scheme that granularity is thinner badly.
Summary of the invention
For solving the problems of the technologies described above, the invention provides a kind of information-pushing method and device.
According to the first aspect of embodiment of the present invention, provide a kind of information-pushing method, the method comprises: the online position according to user pushes the information associated with described online position on a time period to described user, wherein, the described time period associates with described online position.
In certain embodiments of the present invention, the described time period is the time period that described user surfs the Net in described online position.
In certain embodiments of the present invention, described method also comprises: the login IP continuing to detect described user determines the online position of described user.
In certain embodiments of the present invention, described method also comprises: detect the described time of user's browsing pages and/or the time of click determines the time period that described user surfs the Net.
In certain embodiments of the present invention, describedly push to described user the information associated with described online position and comprise: the page browsed described user on a time period pushes the information associated with described online position to described user.
According to the second aspect of embodiment of the present invention, provide a kind of information push-delivery apparatus, this device can comprise: pushing module, for pushing the information associated with described online position on a time period to described user according to the online position of user, wherein, the described time period associates with described online position.
In certain embodiments of the present invention, the described time period is the time period that described user surfs the Net in described online position.
In certain embodiments of the present invention, described device also comprises: pretreatment module, and the login IP for the described user of lasting detection determines the online position of described user.
In certain embodiments of the present invention, described pretreatment module, also for detecting the described time of user's browsing pages and/or the time of click determines the time period that described user surfs the Net.
In certain embodiments of the present invention, described pushing module pushes to described user the information associated with described online position and comprises: the page browsed described user on a time period pushes the information associated with described online position to described user.
The information-pushing method that embodiment of the present invention provides and device, by online position and the classification that pushes in conjunction with comformed information in the surf time section of this online position, significantly improve the flexibility of information pushing, information pushing corresponding to this online position can be received in difference time period corresponding to position of surfing the Net, avoid the situation that the information browse record that receives another online position in a kind of position of surfing the Net pushes.
Accompanying drawing explanation
Fig. 1 is the structural representation of the information push-delivery apparatus according to one embodiment of the present invention;
Fig. 2 is the structural representation of the information push-delivery apparatus according to one embodiment of the present invention.
Embodiment
Be described in detail to various aspects of the present invention below in conjunction with the drawings and specific embodiments.Wherein, well-known module, unit and connection each other, link, communication or operation do not illustrate or do not elaborate.Further, described feature, framework or function can combine by any way in one or more execution modes.It will be appreciated by those skilled in the art that following various execution modes are only for illustrating, but not for limiting the scope of the invention.Can also easy understand, the module in each execution mode described herein and shown in the drawings or unit or processing mode can be undertaken combining and designing by various different configuration.
In embodiments of the present invention, information-pushing method specifically can comprise: the online position according to user pushes the information associated with described online position on a time period to described user, wherein, the described time period associates with described online position.Specifically, this time period can be the time period that this user surfs the Net in this online position.Generally speaking, user can be certain time period in the middle of one day in the surf time of an online position, such as, workaday operating time section is generally in the surf time section of the job site as online position, the time period on workaday night or day off (such as, weekend or festivals or holidays etc.) generally can be comprised in the surf time section of the family as online position.
Information-pushing method of the present invention, also can comprise: what continue detection user logs in the online position that IP determines this user.To log in shopping website, the IP address of the account of electric business website is logged in (such as by this user of detection continued, every 10 minutes, 15 minutes, 8 minutes, 12 minutes, 16 minutes etc.), record the landing time of the IP address detected, the online position of determination user that can be relatively accurate simultaneously.Preferably, what adopt the time interval in the relatively long time interval (such as, every about 10 minutes, fluctuating 20%) to detect user logs in IP, so both can save the cost of transfer of data, more adequately can determine again the online position of user.Such as, morning time on weekdays and afternoon time detecting to log in this user be by an IP address, certain evening hours on weekdays detects that this user's login account is by the 2nd IP address, so can determine that an IP address is the work online position of this user, the 2nd IP address is the family online position of this user.
Information-pushing method of the present invention, also can comprise: the time of the time and/or click of detecting user's browsing pages determines the time period that described user surfs the Net.In a particular embodiment, can by detecting user's browsing pages (such as, shopping webpage etc.) time and this user click the time time etc. of goods links (such as, click) in one or both determine the time period that this user surfs the Net.
In certain embodiments of the present invention, the online position of user can comprise the job site of this user (such as, can one or more work units etc. be comprised) and home address is (such as, can one or more home addresses etc. be comprised), the corresponding time period can be workaday day time period and certain evening hours section.In information pushing process, particularly, the page can browsed in this user's current slot on a time period pushes the information associated with this online position to this user.When being job site in online position user being detected, push in the operating time section of this user the information associated with job site to this user, such as, the goods purchase information relevant to work; When being family in online position user being detected, push in the time of having a rest section of this user the information associated with family to this user, such as, to Family Day with or the relevant goods purchase information of individual privacy.
According to the information pushing of embodiment of the present invention, by online position and the classification that pushes in conjunction with comformed information in the surf time section of this online position, significantly improve the granularity of information pushing, information pushing corresponding to this online position can be received in difference time period corresponding to position of surfing the Net, avoid the situation that the information browse record that receives another online position in a kind of position of surfing the Net pushes.Such as, effectively can avoid receiving the merchandise news propelling movement that may relate to individual privacy that record is browsed by family in job site, improve the flexibility of information pushing.And above-mentioned propelling movement mode can be provided as the config option of user information pushing, whether user can select to use according to self-demand and adopt above-mentioned information pushing mode.
Describe the flow process of information-pushing method of the present invention above in conjunction with embodiment, describe the information push-delivery apparatus of application said method below in conjunction with embodiment.
See the structural representation that Fig. 1, Fig. 1 are the information push-delivery apparatus according to one embodiment of the present invention, this device 200 specifically can comprise:
Pushing module 201, for pushing the information associated with described online position on a time period to described user according to the online position of user, wherein, the described time period associates with described online position.
In embodiments of the present invention, information push-delivery apparatus 200 can comprise pushing module 201, this pushing module 201 can be arranged at the server side of information pushing, as a comprising modules of this server, and can communicate with other data processing modules of push server, and mutually call.
Pushing module 201 can push according to the online position of user the information associated with this online position on a time period to this user, wherein, this time period associates with the online position of this user, and specifically, this time period can be the time period that this user surfs the Net in this online position.Generally speaking, user can be certain time period in the middle of one day in the surf time of an online position, such as, workaday operating time section is generally in the surf time section of the job site as online position, the time period on workaday night or day off (such as, weekend or festivals or holidays etc.) generally can be comprised in the surf time section of the family as online position.
Information push-delivery apparatus 200 of the present invention also can comprise pretreatment module 202, as shown in Figure 2.This pretreatment module 202 can continue detect user log in the online position that IP determines this user.To log in shopping website, the IP address of the account of electric business website is logged in (such as by this user of detection continued, every 10 minutes, 15 minutes, 8 minutes, 12 minutes, 16 minutes etc.), record the landing time of the IP address detected, the online position of determination user that can be relatively accurate simultaneously.Preferably, what adopt the time interval in the relatively long time interval (such as, every about 10 minutes, fluctuating 20%) to detect user logs in IP, so both can save the cost of transfer of data, more adequately can determine again the online position of user.Such as, morning time on weekdays and afternoon time detecting to log in this user be by an IP address, certain evening hours on weekdays detects that this user's login account is by the 2nd IP address, so can determine that an IP address is the work online position of this user, the 2nd IP address is the family online position of this user.
The time of time and/or click that pretreatment module 202 can also detect user's browsing pages determines the time period that described user surfs the Net.In a particular embodiment, can by detecting user's browsing pages (such as, shopping webpage etc.) time and this user click the time time etc. of goods links (such as, click) in one or both determine the time period that this user surfs the Net.
In certain embodiments of the present invention, the online position of user can comprise the job site of this user (such as, can one or more work units etc. be comprised) and home address is (such as, can one or more home addresses etc. be comprised), the corresponding time period can be workaday day time period and certain evening hours section.In the information pushing process of pushing module 201, particularly, the page can browsed in this user's current slot on a time period pushes the information associated with this online position to this user.When being job site in online position user being detected, push in the operating time section of this user the information associated with job site to this user, such as, the goods purchase information relevant to work; When being family in online position user being detected, push in the time of having a rest section of this user the information associated with family to this user, such as, to Family Day with or the relevant goods purchase information of individual privacy.
According to the information pushing of embodiment of the present invention, by online position and the classification that pushes in conjunction with comformed information in the surf time section of this online position, significantly improve the granularity of information pushing, information pushing corresponding to this online position can be received in difference time period corresponding to position of surfing the Net, avoid the situation that the information browse record that receives another online position in a kind of position of surfing the Net pushes.Such as, effectively can avoid receiving the merchandise news propelling movement that may relate to individual privacy that record is browsed by family in job site, improve the flexibility of information pushing.And above-mentioned propelling movement mode can be provided as the config option of user information pushing, whether user can select to use according to self-demand and adopt above-mentioned information pushing mode.
Through the above description of the embodiments, those skilled in the art can be well understood to the present invention and can realize by the mode of software combined with hardware platform, can certainly all be implemented by hardware.Based on such understanding, what technical scheme of the present invention contributed to background technology can embody with the form of software product in whole or in part, this computer software product can be stored in storage medium, as ROM/RAM, magnetic disc, CD etc., comprising some instructions in order to make a computer equipment (can be personal computer, server, smart mobile phone or the network equipment etc.) perform the method described in some part of each embodiment of the present invention or embodiment.
The term used in specification of the present invention and wording, just to illustrating, are not meaned and are formed restriction.It will be appreciated by those skilled in the art that under the prerequisite of the general principle not departing from disclosed execution mode, can various change be carried out to each details in above-mentioned execution mode.Therefore, scope of the present invention is only determined by claim, and in the claims, except as otherwise noted, all terms should be understood by the most wide in range rational meaning.
Claims (10)
1. an information-pushing method, is characterized in that, described method comprises:
Online position according to user pushes the information associated with described online position on a time period to described user, wherein, the described time period associates with described online position.
2. method according to claim 1, is characterized in that, the described time period is the time period that described user surfs the Net in described online position.
3. method according to claim 2, is characterized in that, described method also comprises:
The login IP continuing to detect described user determines the online position of described user.
4. method according to claim 3, is characterized in that, described method also comprises:
Detect the described time of user's browsing pages and/or the time of click determines the time period that described user surfs the Net.
5. method according to any one of claim 1 to 4, is characterized in that, describedly pushes to described user the information associated with described online position and comprises:
The page browsed described user on a time period pushes the information associated with described online position to described user.
6. an information push-delivery apparatus, is characterized in that, described device comprises:
Pushing module, for pushing the information associated with described online position on a time period to described user according to the online position of user, wherein, the described time period associates with described online position.
7. device according to claim 6, is characterized in that, the described time period is the time period that described user surfs the Net in described online position.
8. device according to claim 7, is characterized in that, described device also comprises:
Pretreatment module, the login IP for the described user of lasting detection determines the online position of described user.
9. device according to claim 8, is characterized in that, described pretreatment module, also for detecting the described time of user's browsing pages and/or the time of click determines the time period that described user surfs the Net.
10. the device according to any one of claim 6 to 9, it is characterized in that, described pushing module pushes to described user the information associated with described online position and comprises: the page browsed described user on a time period pushes the information associated with described online position to described user.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510791470.9A CN105282014A (en) | 2015-11-17 | 2015-11-17 | Information pushing method and apparatus |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510791470.9A CN105282014A (en) | 2015-11-17 | 2015-11-17 | Information pushing method and apparatus |
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| Publication Number | Publication Date |
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| CN105282014A true CN105282014A (en) | 2016-01-27 |
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| Application Number | Title | Priority Date | Filing Date |
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| CN201510791470.9A Pending CN105282014A (en) | 2015-11-17 | 2015-11-17 | Information pushing method and apparatus |
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Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102098620A (en) * | 2011-01-30 | 2011-06-15 | 宇龙计算机通信科技(深圳)有限公司 | Method for providing service information and server |
| WO2014036854A1 (en) * | 2012-09-06 | 2014-03-13 | 百度在线网络技术（北京）有限公司 | Cloud pushing method, system and device |
| CN103781022A (en) * | 2014-02-12 | 2014-05-07 | 重庆先迈通信技术有限公司 | Advertisement push business system and processing method based on geographic position |
| CN104683951A (en) * | 2015-03-17 | 2015-06-03 | 北京合生共济投资咨询有限责任公司 | Method and system for determining to-be-pushed information |
-
2015
- 2015-11-17 CN CN201510791470.9A patent/CN105282014A/en active Pending
Patent Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102098620A (en) * | 2011-01-30 | 2011-06-15 | 宇龙计算机通信科技(深圳)有限公司 | Method for providing service information and server |
| WO2014036854A1 (en) * | 2012-09-06 | 2014-03-13 | 百度在线网络技术（北京）有限公司 | Cloud pushing method, system and device |
| CN103781022A (en) * | 2014-02-12 | 2014-05-07 | 重庆先迈通信技术有限公司 | Advertisement push business system and processing method based on geographic position |
| CN104683951A (en) * | 2015-03-17 | 2015-06-03 | 北京合生共济投资咨询有限责任公司 | Method and system for determining to-be-pushed information |
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Application publication date: 20160127 |
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