CN105247915B

CN105247915B - Context-sensitive is associated engine platform

Info

Publication number: CN105247915B
Application number: CN201480027552.XA
Authority: CN
Inventors: 迈克尔·A·克尔; 戴维德·斯泰瓦特
Original assignee: Individual
Current assignee: Individual
Priority date: 2013-03-15
Filing date: 2014-03-14
Publication date: 2019-04-26
Anticipated expiration: 2034-03-14
Also published as: WO2014144760A1; CN105247915A; EP2974436A1; EP2974436A4

Abstract

Describing a kind of context-sensitive is associated engine platform system and method.The system and method include the multiple beacons being placed in physics place, which is characterized in that each beacon emissions include the signal of identification information.Indoor positioning device receives the reference point of multiple measurements of the beacon identifier including measurement and the signal strength of measurement.The reference point of indoor positioning device application measurement generates the signal strength indication of multiple calculating so as to the beacon detected at least one.At least one indoor geography fence is associated with physics place.The interior geography fence is also associated with the signal strength indication that part calculates.Wireless device is communicatively coupled to indoor positioning device and receives at least one beacon identifier and at least one beacon signal intensity, when the wireless device is located in the physics place or when the neighbouring physics place.The indoor positioning device determines that the wireless device is located at least one indoor geography fence with the calculating signal strength indication corresponding to the beacon detected by comparing received beacon identifier and received beacon signal intensity.

Description

Context-sensitive is associated engine platform

Technical field

The present invention relates to a kind of context-sensitives to be associated engine platform.More particularly, it relates to which a kind of will letter Context-sensitive of the mark for indoor positioning is associated engine platform system and method.

Background technique

SoLoMo (Social, Local and Mobile=SoLoMo；Social, local and movement) it is to pass through mobile marketing The social networks of strength and combining based on local business and company.With mobile site and in for referring now to local business Pressureization is become, so as to the customer being connected in business directly region.Push away the social media site of special and facebook etc. Number of users and its participation grown steadily in the past few years.By 2012, the special beauty having had close to 1.4 hundred million is pushed away State user and facebook monthly have 8.45 hundred million active user.

Based on the strength locally marketed at the driving force of the behind SoLoMo.When customer provides their address or allows certain When company knows their position by tablet computer or smart phone, they by such as Groupon, Living Social, Moving advertising or domestic transaction on the website Google Offers or SCVNGR are received based on local marketing.Estimation exists It is 2,400,000,000 7,000 ten thousand mobile coupons that total value, which will be used within 2013, is had for 200,000 used relative to 2009 It shows a marked increase.

In addition, the revolution of smart phone forms imprint to mortar retailer shop and gambling house.Come for being sold It says, " commodity exhibition room " is the result is that influence one of the significant challenge of entity baseline.E-commerce sales volume continues to increase, such as 2012 Fourth quarter in year increases 15.8% sales volume relative to fourth quarter in 2011, although only Zhan is always sold e-commerce sales volume Sell the 5.2% of volume (U.S. is $ 4.4T).

Gambling house property right is equally just being impacted.For entity gambling house property right, nearest 2011 Ministry of Justice opinion show because Beginning of the special net gambling activities in the U.S..As a result, it includes " application " exploitation and intelligence electricity that property right needs in entity gambling house, which are developed a kind of, Integrated i lottery industry (iGaming) strategy of words.

However, these mobile applications and the problem of can search for content be terminal user receiving multi information Hong It is fried.Therefore, smartphone user does not spend the significantly more time, at one day 2012 using using 39 minutes and 2011 Nian Yitian is used 37 minutes.Apple Inc. has 775,000 applications in its application shop and Google Play is being met Head is caught up with, but few applications capture any significant sharing of customer's attention in those applications.

Mobile device and content sustainable growth, so that the problem becomes: how mobile marketing quotient will be so many Does content in the ocean of information distinguish order of priority? in simple terms, marketer must resort to context.

But context is difficult to find that in mobile setting.For example, context is not present in mobile search really. Mobile search is a kind for the treatment of process for being based on " drawings ", it needs to input text, wait-for-response and repeats this circulation until knowledge Other related content.It is all these all to expend very much time and fortune, it is searched because subscriber data and current condition are not necessarily all used as The factor considered in rope.

Performance-based objective in mobile search is valuable.Understand customer to browse, watch and the content of on-line purchase recently It is certainly useful.However, performance-based objective is only related with behavior over and can not equally consider and mobile subscriber's phase The conditions and environment of pass, i.e., current condition (or value) and various subscriber datas.

As a kind of gap filling measure, marketer has begun the meaning by " friend " in their social networks See.However, these opinions are generally not necessarily all related to the current active of user and current location.They are also it is not intended that when being based on Between, subscriber data, current interest and recommend relevant conditions and environment.

Therefore, content (including interactive content) must evolution and become context driving or context-sensitive.

Summary of the invention

This document describes a kind of context-sensitives to be associated engine platform system and method.The system and method include setting In multiple beacons in physics place, it is characterized in that, each beacon all emits the signal comprising identification information.Interior is fixed Position device receives the reference point of multiple measurements of the beacon identifier including measurement and the signal strength of measurement.Indoor positioning device The beacon detected using the reference point of measurement at least one generates the signal strength indication of multiple calculating.At least one indoor ground It is related to physics place to manage fence.The interior geography fence is also mutually associated with the signal strength indication of some calculating.When this is wireless Device is located in the physics place or when close to the physics place, and wireless device is communicatively coupled to be communicatively coupled with indoor positioning device And receive at least one beacon identifier and at least one beacon signal intensity.The indoor positioning device is by comparing received Beacon identifier and received beacon signal intensity with correspond to detection beacon calculating signal strength indication energy Determine that the wireless device is located at least one indoor geography fence.

In the embodiment that one illustrates, indoor positioning device includes indoor positioning module.In further example In the embodiment of explanation, the indoor positioning module is associated with wireless device.In another embodiment illustrated, the interior Locating module is associated with server.In the embodiment further illustrated, the indoor positioning module and letter newsstand are thrown Coin game machine (slot machine), game console or interactive digital billboard are associated.

In addition, the embodiment illustrated may include the database characterized by multiple subscriber datas, wherein each user Data include one or more user properties, multiple content items, multiple content relations, at least one map or at least one Interior geography fence associated with the map.The database can be placed in wireless device, server, letter newsstand, slot machine In one of them of (slot machine), game console or interactive digital billboard.

Furthermore the embodiment illustrated may include content relating module, it is configured to define at least one in the map Indoor geography fence or at least one outdoor geography fence, generate at least one content item and the interior geography fence or outdoor Geography fence relevant content association, and enter or leave indoor geography fence in response to wireless device or outdoor geography encloses At least one content item is transmitted to the wireless device by column.The content relating module can be placed in wireless device, server, letter report In one of them of pavilion, slot machine (slot machine), game console or interactive digital billboard.

In another embodiment illustrated, content relating module is by least one user property and at least one content Item is associated and the content item is communicated to the wireless device of shared same subscriber attribute.In the embodiment further illustrated In, content relating module is associated at least one content item by least one time range, it is further it is characterized in that, By the content item to the content item and indoor geography fence associated with the content item or outdoor geography fence is relevant should The wireless device is communicated in time range.In the embodiment still further illustrated, content relating module works as the nothing When line equipment enters or leave the interior geography fence or outdoor geography fence, content relating module is enclosed according to geography in given chamber Column or outdoor geography fence filter communications to the wireless device multiple content items.

In the embodiment illustrated, which is that the first content item in multiple content items distributes a father Display level simultaneously distributes a sub- display level for the second content item in multiple content items, which is characterized in that associated with father's display level Associated second content item of the sub- display level of first content Xiang Yu before show.

In the embodiment further illustrated, which is associated engine platform system or method includes By at least one shared group attribute of two or more subscriber datas in multiple subscriber datas, multiple content relations, it is each in One specific group attribute is associated in specific content item and content transmission module by appearance relationship, filters multiple contents based on group attribute The content item of filtering is simultaneously shown in the wireless device by item.

In the embodiment still further illustrated, which is associated engine platform system or method packet Initial associated values are included, it indicates content item to the applicability of group attribute.In addition, the system or method that illustrate may include base The content rating evaluation of the response of one or more content items of wireless device is transmitted in user response.In addition, illustrating System or method include based on content rating evaluation filtering content item correlation update.

In another embodiment illustrated, which is associated engine platform system or method includes content Transmission module, it when wireless telecom equipment be located in indoor geography fence or outdoor geography fence or nearby when Content of Communication item. The system and method illustrated may also include ranking module, its position and subscriber data based on wireless device are to each of which Content item carries out ranking, it is characterized in that, the content link of content transmission module transmission ranking.In addition, the example is said Bright system or method is characterized in that the content item changes for each indoor geography fence or outdoor geography fence. The still further system illustrated or method may include response input, it is by corresponding to the wireless of one of content item Equipment is received, and wherein the ranking of content item is based on response input and changes.In addition, the system illustrated or method characteristic The ranking for being to correspond to the content item of geography fence or outdoor geography fence in given chamber is based on the response and inputs and change.

Still further, the system illustrated or method may include the positive selection input of display on the wireless device, It is characterized in that, the positive selection input is related to the selection of content item or good ranking, wherein when the positive selection is selected, At least one point value is added into the related weighing value of positive selection input.Further, the system illustrated or method It may include the negative selection input of display on the wireless device, which is characterized in that the negative selection input does not select interior with user The negative ranking for holding item or content item is related, wherein when the negative selection is selected, phase that at least one point value is inputted from negative selection It closes and is cut in weighted value.

In another embodiment illustrated, which is associated engine platform system or method includes communication coupling Be bonded to the static interactive digital billboard of network, which is characterized in that make the static state interactive digital billboard be placed in map and will in The Rong Xiangyu static state interactive digital billboard is associated.In another embodiment illustrated, the static state interactive digital billboard with Geography fence or outdoor geography fence are associated in given chamber and the static state interactive digital billboard is further it is characterized in that, make this Wireless device receives at least one static interactive digital billboard content item, so that interacting number with the static state when the wireless device enters Geography fence or when outdoor geography fence in the associated given chamber of word billboard, which can be by interacting with the static state The content item of digital billboard is interactive and controls the static state interactive digital billboard.

In the embodiment still further illustrated, which is associated engine platform system or method packet The content item generated by the user of the first wireless device communication is included, the content item that wherein user generates is transmitted geographical indoors In fence or outdoor geography fence.In another embodiment illustrated, enclosed when the first wireless device is located at the interior geography When in column or outdoor geography fence, the content item that user generates is generated by the first wireless device.What is further illustrated is System and embodiment of the method include the second wireless device, it can check the content that user generates and provide the content generated to user The responsiveness user input for carrying out ranking.In the embodiment still further illustrated, when second wireless device enters Or when leaving the interior geography fence or outdoor geography fence, which can check the content that user generates.

In another embodiment illustrated, which can be rendered as the news feed in smart phone application, It is characterized in that, when user enters or leave indoor geography fence or outdoor geography fence, which independently changes.? In another embodiment illustrated, which is presented on gambling house smart mobile phone application, gambling house loyalty journey Sequence, casino game, slot machine (slot machine), game console, all interactive digital of letter newsstand or gambling house Among billboard, which is characterized in that when user enters or leave indoor geography fence or outdoor geography fence, the content item is autonomous It changes.

By way of example, and not limitation, the content item illustrated include alphanumeric text, video, audio, Image, menu, smart phone application, hyperlink, the link to URL, the link to another content item, the chain to another content item It connects, discount coupon, advertisement, menu of ordering dishes, label, smart phone application, game or list.

In addition, the context-sensitive is associated engine platform system or method may include in the physics for being communicatively coupled to network Fixation sensor in place, which is characterized in that the fixed sensor receives the beacon identifier including measurement and is communicated to Multiple witness marks of the measuring signal intensity set for indoor positioning.In addition, the system illustrated or method can Including slot machine (slot machine), game console, letter newsstand or interactive digital with beacon or sensor Billboard.

Detailed description of the invention

The present invention will obtain a more complete understanding by reference to the following attached drawings for being illustrative rather than definitive thereof purpose.It is attached Figure includes:

Fig. 1 shows the high-grade system block diagram with the CARE platform of multiple systems interface.

Fig. 2 shows the context-sensitives illustrated to be associated engine (CARE) platform.

Fig. 3 shows the more typically expression of the context level of CARE platform.

Fig. 4 shows the service based on cloud including the CARE platform illustrated.

Fig. 5 shows the electrical component of the wireless device illustrated.

Fig. 6 shows the multiple sensors that can be used for receiving the response input for being communicated to CARE platform.

Fig. 7 shows a kind of CARE platform for dynamical entry content transmission to the line equipment illustrated and makes this wireless Equipment can control the exemplary system of display.

Fig. 8 shows a kind of exemplary system of wireless client device generation dynamical entry.

Fig. 9 shows a kind of game machine or digital billboard generates dynamic MADGUI entrance and the MADGUI is communicated to service Device and the system illustrated that MADGUI is then transferred to wireless device.

Figure 10 show a kind of server generate dynamic MADGUI entrance and communicate the MADGUI to client device and The system for being operatively coupled to the network indicator of display control module.

Figure 11 A shows the directional content transmission system block diagram illustrated according to first embodiment.

Figure 11 B shows the directional content transmission system block diagram illustrated according to second embodiment.

Figure 12 shows the content item editing machine of content-management interface illustrated.

Figure 13 shows the content associated interface illustrated.

Figure 14 shows the positional interface illustrated.

Figure 15 shows the network object arrangement interface illustrated.

Figure 16 shows the geography fence creation interface illustrated.

Figure 17 shows the geography fence content associated interfaces illustrated.

Figure 18 shows the display arrangement interface illustrated.

Figure 19 shows the display geography fence associated interface illustrated.

Figure 20 shows the system of the position detecting system based on beacon network suitable for wireless device illustrated Block diagram.

Figure 21 A-21D, which is shown according to the received beacon signal of wireless device, determines that the explanation of location of wireless devices is shown Example.

Figure 22 show be used for transmission targeted content to user method the flow chart illustrated.

Figure 23 shows illustrating for the position detecting system suitable for wireless device based on beacon and sensor network System block diagram.

Figure 24 shows the position detecting system that sensor network is enabled based on beacon and beacon suitable for wireless device The system block diagram illustrated.

Figure 25 shows the virtual reference dot grid illustrated.

Figure 26 shows the virtual reference point illustrated.

Figure 27 shows the flow chart of the method for generating virtual reference point illustrated.

Figure 28 shows for using virtual reference point the process of the method for determining location of wireless devices illustrated Figure.

Figure 29 shows the relevant interface illustrated.

Figure 30 shows the database table entry illustrated for subscriber data.

Figure 31 shows the database table entry illustrated for set of properties.

Figure 32 is shown the user identifier database table entry illustrated associated with set of properties.

Figure 33 shows content item is associated with set of properties and illustrating for the associated storage related weighing value Database table entry.

Figure 34 show by content to it is associated with location identifier and be the associated storage related weighing value example The database table entry of explanation.

Figure 35 A shows time term is associated with set of properties and illustrating for the associated storage related weighing value Database table entry.

Figure 36 shows shown for adjusting the process of the method for related weighing value illustrated according to first embodiment Figure.

Figure 37 shows shown for adjusting the process of the method for related weighing value illustrated according to second embodiment Figure.

Figure 38 shows shown for adjusting the process of the method for related weighing value illustrated according to third embodiment Figure.

Figure 39 is shown according to fourth embodiment for adjusting the process of the method for related weighing value illustrated Figure.

Figure 40 shows " user content " page of equipment content interface illustrated.

Figure 41 shows the user content input page of equipment content interface illustrated.

Figure 42 shows " Info " page of equipment content interface illustrated.

Figure 43 shows " All " page of equipment content interface illustrated.

Figure 44 shows the map page of equipment content interface illustrated.

Figure 45 shows the subscriber data interface illustrated.

Figure 46 shows the time series chart of the related weighing value for specific content link.

Figure 47 shows the content requests for specific content link more than specific date range.

Figure 48 shows the thermal map of the request amount according to position.

Figure 49 shows the thermal map clicked by the content of interaction rate according to position.

Specific embodiment

It will be appreciated by those of ordinary skill in the art that following description is Illustrative and not in any way It restricts.Have benefited from the disclosure, those skilled in the art will readily perceived that the other embodiments of institute's claimed subject matter.

Context-sensitive described herein is associated engine (CARE) and related content is supplied to user and is used in terminal Family it is less or without user's input in the case where pass through " push " related content to terminal user and enhance his mobile application body It tests.In the embodiment proposed in this paper illustrated, by combining subscriber data, outdoor positioning, indoor positioning, geography fence And tracking user engine platform associated with illustrative context sensitivity is the interaction for servicing (PAAS) solution, content is related Engine creates the experience of " context-sensitive ".

Context-sensitive described herein is associated engine (CARE) and supports a variety of different products or service, such as claims The news feed of the context-sensitive for MADGUI be referred to as.The context-sensitive news feed also referred to as " dynamically enters Mouthful ", it is based on position and subscriber data and changes.The CARE platform also supports interactive digital billboard ability and supports base In neighbouring social networks.In addition, the CARE platform is supported and the game won victory by chance, the game or its group won victory by skill Intersection at.

For enterprise-level application, which is associated engine (CARE) and enterprise is enabled to control customer's body Test and protect the privacy of customer data.It is provided in addition, the CARE platform can be configured to management based on indoor location and a large number of users The mobile content expected and changed.In addition, the CARE platform supports the API system integration and protects privacy of user.

The operation that the context-sensitive is associated engine (CARE) can be used as solution, solution based on cloud based on place Certainly scheme or mixing Platform Solution.In the enterprise implement example illustrated, which is associated engine and makes Enterprise can control Customer Experience and protect the confidentiality of enterprise customers data.

In operation, which is associated engine (CARE) management mobile content and is based on position (indoor or outdoors) and subscriber data provide this content.

There is provided related content in real time based on user task is the single challenge that CARE platform is solving.Mobile search and shifting Moving social limitation can be by by subscriber data, indoor geography fence, outdoor geography fence, local content and local social groups It closes by being overcome in the Platform Solution of terminal user community and enterprise customers control.

Communities of users and enterprise customers are in the optimum position for understanding the demographic data of their communities, and CARE platform solution Certainly communities of users and enterprise customers are pushed to the driver's seat by scheme.The CARE platform trusts indoor positioning very much, because indoor Sensibility is the essential elements of context-sensitive.It is worth noting that, it is to spend in that terminal user, which has 80% awake hourage, It is indoor.Indoor location sensitivity also further provides insight in the activity of terminal user and task.It is proposed Indoor positioning engine is supported to establish the indoor geography fence defined by terminal user and enterprise customers.

The CARE platform also supports content to describe, so that enterprise customers can get and subscriber data and indoor geography fence The matching of high likelihood, therefore obtain and the high likelihood of related content is provided.The CARE platform and mobile social combination of sets at.

The result is that related content is by real-time Transmission to wireless device and/or display.In addition, can from wireless device and/or Display obtains Real-time Feedback.In addition, the CARE platform supports the feedback based on terminal user come real-time Suitable content.

Referring now to Figure 1, showing the high-grade system block diagram with the CARE platform of multiple systems interface.CARE platform 100 include engine of positioning 102, Content Management System 104 and ranking module 106.The Content Management System by content with it is specific Geography fence association, referred to as content bubble (CONTENT BUBBLE).In the embodiment illustrated, ranking mould Block 106 is referred to as related proxy (RELEVANCE AGENT).

In the embodiment illustrated, CARE platform 100 is provided for mobile subscriber based on indoor position by mobile application It sets and selectively adds subscriber data including by content and the indoor associated content of geography fence with outdoor location, user's control Real-time, the related content of description and Real-time Feedback from the user.

The CARE platform 100 configuration has 108 interface of business system, such as accounting system, enterprise resource planning, friendship Easy system, loyalty program, customer relation associated system, payment system, employee's compensation system, medical system, electronic health care note Recording system, hospital system, security system, calendar system, social networks, game system, other Content Management Systems and other Such business system.

The CARE platform 100 can realize system, the system based on place or mixing cloud system based on cloud.When with it is public When internet interface, which resides in cloud firewall or firewall or and any combination thereof based on place.

The CARE platform 100 is communicated with a variety of client devices, they are more generally also referred to as network object.Network Object further includes the passive and/or active electronic devices that can be identified by networking client.

The feature of the CARE platform illustrated includes that the indoor map of the indoor location including specific user is presented；It will Local content is associated with to specific user's data；With after enterprise firewall existing CRM Customer Relationship Management (CRM) system or credit system System is integrated；Subscriber data abundant is established using the new set of the attribute obtained from realtime market investigation；Support indoor content The foundation of bubble (indoor geography fence), -- so that the movement that content link pushes to user is answered when wearing out content bubble With；The user in specific content bubble is allowed to generate they itself content；Without sharing model with large-scale social networks In the case of allow user these models are issued in content bubble；Use also referred to as related proxy (RELEVANCE AGENT ranking module) generates property right (property) based on indoor location, subscriber data and feedback from similar users Content link carry out ranking；By related content link push to be referred to as movable independent dynamic graphical user interface (or MADGUI the dynamical entry page), -- so that the MADGUI^TMIt receives real-time automatic name arranging and only needs a little or be not necessarily to use Family input；Using url management platform, it using existing content with MADGUI^TMAdvertising platform Seamless integration-；It is based only upon correlation Property merges the content of attribute drive with the content that user generates；Control comes from MADGUI^TMThe number of smart phone client is seen Plate, so that user can walk close to network indicator and control from MADGUI^TMThe display of smart phone client；With digital billboard system System, slot machine (slot machine), set-top box and other such display system interfaces；And based on conversion, ranking, Indoor positioning, subscriber data and user feedback are analyzed to generate real-time commercial.

With reference to Fig. 2, showing a kind of context-sensitive illustrated is associated engine (CARE) platform.This is illustrated CARE platform 200 include a variety of different modules.First three module includes indoor positioning engine 202, content bubble management system The ranking module 206 of system 204 and referred to as related proxy (RELEVANCE AGENT).

By example, indoor positioning engine 202 relies on sensor input.The sensor inputs the intelligence that may be from user Phone or from independent sensor network.After calculating latitude, longitude and height above sea level, these coordinates are overlapped on map.Room Interior engine of positioning enables content manager to generate indoor geography fence, it is also referred to as content bubble.

In the embodiment illustrated, content bubble management system (CBMS) is by content and subscriber data and appropriate interior It is associated to hold bubble 204.Therefore, when terminal user's understanding content bubble, he or she just can be automatically provided and his or her use Family data and the mutually associated one group of content link in position.Content bubble can be overlapped and some bubbles can be directed to property right its Part or its whole are created.

Third module is ranking module 206.The ranking module illustrated is to be held based on interior with similar population The welcome degree of the user of overview carries out " clicking engine " of ranking to content.The particular rank module is referred to as associated generation Reason.The feedback that the associated agency is generated based on subscriber data, indoor location, click-through rate, recommendation and other users is to content Carry out ranking and again ranking.In general, which can be used such as used in search engine or social networks More complicated algorithm is operated.

Movable independent dynamic graphical user interface (MADGUI) 208 is self-management type user interface, it is a small amount of or do not have It is found in the case where having user's input and responds variation.MADGUI is by integrating indoor positioning engine, content bubble management system And related proxy (RELEVANCE AGENT) generates to determine the most related content for being pushed to each user.For example, if 30 The women in year enters the content bubble of boudoir, then MADGUI^TMEighty percent discount certificate can be pushed to lure her to buy.

The MADGUI also allows that user issues content in content bubble and this feature is referred to as bubble model 210. The bubble model 210 can be shared by the social networks of user or other nearby users.The bubble model is supported based on neighbouring society Hand over network.Depending on the concern for safety, which may also be viewed as sensitive messaging solution, it is logical Crossing only allows the specific user in specific content bubble to check and interacted with bubble model to limit checking for bubble model.

Another product that CARE platform is supported is interactive digital billboard 212, it is not iteratively repeated same content. The CARE platform meets the concern for privacy by allowing a user to select addition behavior advertisement.Since CARE platform is known The position of road MADGUI client and the position of digital billboard, are supplied to appropriate user for high orientation and relevant advertisement and select Select the digital billboard of entrance.In addition, a unique link set can provide to smart phone, so that terminal user can be controlled in The content that may be viewed by the HD display of user's smart phone illustrated.

Another product that CARE platform is supported includes game module 214.Indoor Location Information can integrate in gaming, related Advertisement be also in this way, and associated user's model can be communicated to the game module.Feedback from game module can be used for improving It is communicated to the content of game module.The game module may include the game won victory by chance, the game won victory by skill or Person's a combination thereof.By way of passing through example and being not intended to limit, based on the game module of internet promulgation United States Patent (USP) It is described in US8403755, by reference combines it here, it can also be with CARE platform intergration.The CARE Platform can be used as player tracing module and be operated, it not only " track " game money into go out.The CARE platform may be used also For tracking the point-of-interest and parameter selection of player so that personalized and relevant end-user experience can be presented to it is each Player.

The output of CARE platform can be communicated to client device 216, it can be cable customer end or wireless client.? In one embodiment, the input of the response as received by client device 216 can be communicated to enterprise CMS 218 and enterprise CRM 220.The CMS 218 and CRM220 with the post analysis response input and modify content, trigger event, user property, subscriber data, Geography fence, credit rating reward, server state and the other such operating parameters being stored on CARE platform.In addition, enterprise Industry CMS 218 and CRM 220 is also operably coupled to big data module 222, for analyzing the large-scale aggregation of data acquisition system.

The input of the response as received by client device can also be communicated to CARE platform and ranking module can be used and be somebody's turn to do Response input feeds back internal bulk density new sort based on terminal user.

With reference to Fig. 3, the context level of CARE platform is more generally shown.The CARE platform is operable in public private In cloud or after operating in enterprise firewall.MADGUI client UI is autonomous and self-management type so that a small amount of or Do not have to link in the case where user's input and change.CARE platform may be interpreted as being placed on a series of in integrated platform Hereafter layer.

The identification of first context level 302 will be used to construct the network object of context-aware.Network object is that client is set Standby, it has specific identifier, such as MAC ID, and can remotely be identified.In general, network object can be communicatively coupled to net Network, such as internet.In some cases, network object is " beacon " communicated with beacon identity device, it can then lead to It crosses another network object and is communicated to the server for being able to verify that the network object.By way of passing through example and being not intended to limit, network Object includes sensor, beacon, display, wireless device, game machine, game console, the slot machine for accessing network (slot machine), set-top box and be able to access that network or can send the signal to the equipment of the network equipment it is other this Class equipment.

Second context level 304 is related to positioning and being divided into outdoor positioning 304a, i.e. layer 2A and indoor positioning 304b, That is layer 2B.Outdoor positioning 304a (layer 2A) is by GPS and A-GPS and typically occurs on the wireless device of client-side, such as Smart phone.In general, outdoor positioning includes the navigation module assisted in automobile navigation.

Indoor positioning 304b includes indoor positioning engine, it is used to determine the indoor location of wireless device.The interior is fixed Position engine may include indoor pathfinding.In the embodiment illustrated, indoor positioning engine includes sensor network, it is for creating Build the reference point similar with RF fingerprint.RF fingerprint is captured by wireless device and compared with reference point to determine indoor location.RF WiFi beacon signal and Bluetooth beacon mark can be used to execute for fingerprint recognition.This result is that can be placed in the longitude on property right map, Latitude and height above sea level.The sensor network is the one of which of network object, it can extend and support increased other biographies Sensor (such as IR sensor) or other beacons (such as weak WiFi or Bluetooth beacon), to improve indoor precision.

Second context level 304 also supports the generation of geography fence.The geography fence can be indoor geography fence or outdoor Geography fence.The geography fence or content bubble are changeable and can be defined by terminal user or enterprise customers.

Third context level 306 application context covers existing content.In layer 3A 306a, " content " passes through Creation is carried out or by carrying out geocoding to content or by by content and indoor for position is associated with " content " Or outdoor geography fence is associated.The content can be examined by using web crawlers or by accessing Content Management System Rope.The content can be collected from social networks.It can manually be held to content geocoding or by content and the associated process of geography fence Capable or usable automatic algorithms process executes.

For example, if generating content link for corresponding contents, only the content link can make geocoding, and And the wireless device can determine and therefrom grab content link and object be presented according to same resident ranking module on the wireless device Manage the circumference of the content link of coding.

In layer 3B 306b, context is by using existing content and the content that will be present and includes that multiple users belong to Property subscriber data associated created.User property can be obtained by social network sites or application, and wherein terminal user selects Share their user property.The user property can also by credit program, CRM Customer Relationship Management (CRM) system, stored value card, The transactions history of terminal user or the parameter of the terminal user being integrated in particular software application oneself select to obtain.

When layer 2 and 3, which makees combination, to be merged, as a result, automatic " registration " process, wherein terminal user can directly access interior Hold.

In the proposed embodiment illustrated, context by merge indoor geography fence () and the content of the layer 3A and content with user property is associated with the subscriber data in layer 3B To create.Then, user can be brought the automated manner to desired content and provide and serve user by descriptive link.

Referred to as next context level 308 of layer 4 includes ranking module, it is also referred to as related proxy (RELEVANCE AGENT), its feedback based on terminal user or the feedback from terminal user community carry out ranking to content link.The content Link can according to subscriber data, indoor location, click-through-rate, recommendation (liking, do not like) and user generate feedback into Row ranking.Related proxy (RELEVANCE AGENT) can application searches or rank algorithm.Related proxy (RELEVANCE AGENT masses source similar subscriber data and positioning be can rely on also) to determine the popularity of link.In further details as follows Described, related proxy (RELEVANCE AGENT) can generate unique related weighing for each content link or content item Value.In general, related weighing value changes as the function of time for specific user's attribute set.

5th context level 310 provides dynamical entry page, it is also referred to as MADGUI or context-aware news feed. Layer 5 with it is a small amount of or without user input in the case where related content link push is related to mobile subscriber.It is illustrating Embodiment in, MADGUI is self-management and is based on many kinds of parameters and changes, such as the position of subscriber data, wireless device And the real time content ranking from the module.The MADGUI mainly can by related content link push to terminal user and also be wrapped Search string is included to support " drawing " based on mobile search.

6th context level 312 refers to the terminal user in " active " mode.In layer 5, terminal user is in more Mode and the content connection of " passive " are pushed to terminal user.In layer 6, terminal user and their wireless device are positive Interaction.In general, aggressive mode include by terminal user typewrite text input wireless device, voice input wireless device or It is taken pictures using wireless device.Active users state is referred to as " local interaction ".In the proposed embodiment illustrated In, local interaction includes that terminal user is made to select publication content.

By way of passing through example and being not intended to limit, terminal user can determine in content bubble " publication " content.In the reality It applies in example, the top of context level before active users control resides in.When the user is transferred to active users control, user It may be selected to provide feedback and have transmitted to their scoring content.Therefore, active users publication can be used for improving one or more A above-mentioned contextual elements.

Another example illustrated of active users control includes the number allowed users to the wireless device from him Word billboard interacts, this will be described in further details below.

7th context level, 314 direction analysis.Each context level have can be combined with one or more layers it is corresponding Analysis.For example, can monitor the dialogue based on indoor location now.It can remotely monitor in the case where being not necessarily to camera in spy now Determine the number and subscriber data in geography fence.The related weighing value that the function as the time can be used to be drawn now monitors The popularity of content.Active users control can also be monitored based on subscriber data, position and context.

With reference to Fig. 4, a kind of service based on cloud illustrated including CARE platform is shown.The cloud clothes illustrated The integrated of a variety of different cloud services including CARE platform 412 is supported in business 410.In the embodiment illustrated, CARE platform Integrated transaction e wallet platform 414, social and advertising network platform 416.In addition, CARE platform 412 is configured to and is based on showing The CRM Customer Relationship Management system 418 in the place of example explanation is integrated, by way of passing through example and being not intended to limit, it with illustrate The credit program of gambling house property right is related.In addition, the CARE platform 412 is configured to and the Content Management based on the place illustrated System (CMS) 420 is integrated, and by way of passing through example and being not intended to limit, it corresponds to the mobile CMS of storage mobile content.In addition, The relative set of content link is supplied to wireless device by the CARE platform 412, is received by it response input and is linked (by CARE Platform generates), and user is brought to the mobile content item being stored on CMS 420." content item " is somebody's turn to do to refer to and content link phase The content of pass, it is used as the news feed or MADGUI of context-aware.

By way of passing through example and being not intended to limit, using personal device (BYOD) client 422 include PC 424, Laptop computer 426, tablet computer 428, smart phone 430, digital billboard display 432, such as slot machine (slot Machine the wearable computing devices 436 and other such network clients of game machine 434, such as Google glass) are set It is standby.BYOD client is coupled to wide area network (WAN), such as internet operably by wireless connection.

Wireless BYOD client is communicatively coupled to WiFi (or bluetooth) access of the modem 440 illustrated 438 are put to be communicatively coupled to WAN, which is coupled to WAN.It includes example that BYOD equipment that this is wireless, which also can be used, The proprietary carrier network of the communication tower 442 of explanation is communicatively coupled to WAN.

The cloud service 410 illustrated can realize one of them of four basic cloud service models, that is, infrastructure It services (IaaS), platform i.e. service (PaaS), software i.e. service (SaaS) and network services (NaaS).The cloud service model It is disposed using different types of cloud deployment way, including public cloud, community cloud, mixed cloud and private clound.

It is most basic cloud service model that infrastructure, which services (IaaS),.IaaS provider provides virtual machine and other moneys Source.Virtual machine, also referred to as example are run by administrator as visitor.Administrator in the cloud operations support systems The grouping support system energy supporting a large amount of virtual machines and the demand planning service changed according to customer is supported to increase or decrease Power.IaaS cloud usually provides additional resource, image, original (block) in such as virtual machine images library and file-based deposits Storage, firewall meet balancer, IP address, virtual LAN (VLAN) and software set.IaaS cloud provider is from being mounted on number According to providing these resources on demand in their large-scale pond at center.Internet or virtual Private Network can be used in connection for wide area (VPN)。

Platform i.e. service (PaaS) make cloud provider be capable of providing may include operating system, programming language performing environment, The computing platform of database and network server.In the expense and complexity of no purchase and fundamentals of management hardware and software layer In the case of, application developer can develop on PaaS and run their software solution.Using the solution party of certain PaaS Case, system resource can be with automatic governings to match application demand, so that the terminal user of the cloud is not necessarily to manual allocation resource.

Software services (SaaS) and cloud provider is enabled to install simultaneously operation and application software in cloud.Cloud terminal user visits Ask the software from cloud client.Cloud terminal user not cloud infrastructure and platform applied by management operating.It should SaaS, which is applied, is its scalability with other application difference.Task can be cloned into real time on multiple virtual machines by scalability It realizes to meet the needs of change work.Work is distributed to one group of virtual machine by the load balancer in SaaS application.In order to hold Receive a large amount of cloud terminal users, cloud application can be suitble to multiple tenants and serve more than one cloud terminal user tissue.Some SaaS Solution can be referred to as that desktop services, business process services, tests environment and service, communicate i.e. service etc..

The 4th kind of cloud service is that network services (NaaS), wherein the ability of supply cloud service terminal user is using net Network/transmission connection service, internal cloud network chaining service or and combinations thereof.NaaS is related to by examining network and computing resource Consider for the optimization of unified whole resource allocation and on demand including traditional NaaS service that is flexible and extending VPN and bandwidth Optimization.

Cloud client accesses cloud computing using network client devices.The cloud client includes but is not limited to that desktop type calculates Machine 424, laptop computer 426, tablet computer 428 and smart phone 430.Certain of these cloud clients is some by suitable The cloud computing wholly or largely that they are applied, thus substantially useless in the case where not having it.Many cloud applications It does not need the specific software installed on client device and is alternatively interacted using web browser with cloud application.Using In the case where Ajax and HTML5, these network user interfaces be can get and locally applied similar or even preferably appearance and sense Feel.However, some cloud applications support the particular clients software for being exclusively used in these applications.

For service based on cloud there are different types of cloud deployment model, it include public cloud, community cloud, mixed cloud and Private clound.In public cloud, application, storage and other resources are opened from service provider to the general public.These services are Free or with pay-per-use mode provides.

Community's cloud infrastructure is between multiple tissues of the community with common focus, and either internal control is still By third party's management and no matter internal or external trustship；So that overhead cost can be shared to less user compared with public cloud (but being more than private clound).

Privately owned cloud infrastructure is individually operated for single tissue, no matter it is internal or managed by third party and no matter Internal or hosted outside.Private clound project needs to virtualize business environment, and it needs tissue relevant to existing resource Reappraise decision.

The group of two or more clouds (privately owned, community or publicly-owned) that mixed cloud is to maintain unique entity but bundles The advantages of conjunction, it provides multiple deployment models.Mixing cloud framework needs place resource and non-locality (long-range), based on server Both cloud infrastructures.Although mixed cloud lacks the indefinite form applied in flexibility, safety and house, mixed cloud is used The fault-tolerance and scalability of service based on cloud provide the flexibility applied in house.

With reference to Fig. 5, the electrical component of the wireless device 500 for illustrating is shown.For the purpose of this patent, example The wireless device 500 of explanation is multi-mode wireless device, it includes the first antenna element 502 for being operatively coupled to duplexer 504, The duplexer operation is coupled to multi-mode transmitter module 506 and multi-mode receiver module 508.

The control module 518 illustrated includes being communicatively coupled to the Digital Signal Processing of transmitter 506 and receiver 508 Device (DSP) 512, processor 514 and coding decoder (CODEC) 516.It will be understood by those skilled in the art that transmitter mould Block and receiver module typical case are to match and can realize as a transceiver.The transmitter 506 that illustrates receives Device 508 or transceiver are communicatively coupled to antenna element 502.

DSP 512 can be configured to execute multiple operations, such as control antenna 502, multi-mode transmitter module 506 and more Multi-mode receiver module 508.Processor 514 is operatively coupled to response input pickup 520, such as keyboard or touch screen.It is grasping In work, response input pickup 520 is provided to terminal in the dynamical entry or context-sensitive news feed illustrated and uses Response input is received behind family.

Processor 514 is also operatively coupled to memory 522, display 524 and sensor 526.Sensor 526 can be used for The interior for the wireless device that certain example illustrates and external position.

In addition, processor 512 is also operatively coupled to coding decoder (CODEC) module 516, coding decoder (CODEC) Module executes coding and decoding and operates and be communicatively coupled to loudspeaker 526 and microphone 528.Coding decoder (CODEC) module 516 are also communicatively coupled to display 524 and provide the coding and decoding operation of video.

Memory 522 includes two distinct types of memory, i.e. volatile memory 523 and nonvolatile memory 525.Volatile memory 523 is calculator memory, it needs electric power to keep the information of storage, such as random access memory (RAM).Nonvolatile memory 525 can keep the information of storage, even if wireless telecom equipment 500 does not power on.It is non-volatile Some embodiments illustrated of memory 525 include flash memory, ROM memory and hard drive memory.

Wireless device 500 can for cell phone, mobile phone, radio telephone, Portable mobile phone, mobile phone, portable phone, Personal digital assistant (PDA), tablet computer, portable media device, the wearable computer of such as Google glass or by terminal User periodically carries and has any type of mobile terminal of all required elements for operating in a wireless communication system. The wireless communication includes CDMA, WCDMA, GSM, UMTS or such as WLAN by way of passing through example and being not intended to limit (WLAN), any other communication system of WiFi or WiMAX.

With reference to Fig. 6, the multiple sensors 600 that can be used for receiving the response input for being communicated to CARE platform are shown.In addition, The sensor 600 can also be used in the indoor location or outdoor location for assisting determining wireless device.Sensor can be with wireless device 500, the wireline equipment and packet of digital billboard 432, game machine 434, set-top box 1002, game console 1002, such as PC424 Include the other such integration of equipments for the memory and processor that can be networked.

In general, touch screen 602 is for receiving response input；However, if will be so that terminal user be capable of providing spy The map for determining indoor location is supplied to terminal user, and touch screen may be used to indicate that position.

In general, eye tracks module 604 can also be used for receiving response input, however, eye tracks module also can be used In the eye motion of tracking terminal user, to determine the point of interest for the terminal user for facilitating development of user data.Eyeball tracking Module can be associated with the wireless device of such as Google glass.

In general, infrared (IR) camera 606 can be used for receiving the response input of such as gesture.The IR camera is also recordable For determining the background of indoor or outdoors position.IR camera can be associated with the equipment of the KINECT of such as XBOX.

In general, RGB camera 608 can be used for receiving response input, such as facial expression of monitoring terminal user or end The age of end subscriber.RGB camera also can be used for determining the background of indoor or outdoors position.RGB camera can with such as The equipment of the KINECT of XBOX is associated.

In general, for receiving response input, it can also be used to accordingly determine indoor position for navigation key 610 and button 612 It sets and outdoor location.

In general, near-field communication (NFC) equipment 614 is used for non-contact type payment system.Therefore, the completion of transaction can limit It is made as response input and the transaction can lead in given chamber or the determination of outdoor location.

In general, the bluetooth module 616 of versions 1,2,3,4 and other future versions can be supported to can be used in really Determine indoor location.For example, iPhone4S and 5 determines indoor location using bluetooth.In some cases, bluetooth standard is also It can be used for receiving response input.

In general, proximity sensor 618 is associated with wireless device and for no any physical contact the case where The appearance of object near lower detection.Therefore, proximity sensor is generally used for receiving response input.

Microphone 20 can be used for determining position, by receiving high-frequency sound that human ear can not be heard and by these high-frequency sounds It is communicated to location server, the specific position of the wireless device then illustrated by the location server certain example.Microphone 620 It can also be used to receive and the voice command of response input be provided.

RFID module 622 can be used for communicating specific position or the corresponding input of instruction, such as using employing with RFID label tag Member's badge is registered.

Assistant GPS module 624 (A-GPS) is typically used to provide position；However, in some cases, whenever terminal user Across geography fence circumference when, it can all generate response input.

The change of ambient light sensor 626 or photoelectric sensor detection light, and the change of light can generally be inputted with response It is associated.Temperature sensor 628 detects temperature, it generally can be associated with response input.Pressure sensor 634 detects pressure simultaneously It is generally associated with corresponding input, such as the change of pressure can indicate the variation of weather, this, which can lead to, modifies context-sensitive News feed.

Gyro module 630 can be used for motion-sensing, to assist determining position.In addition, gyro module can also be used to connect Response input is received, for example, by rocking wireless device.

GPS module 632 is typically used to provide position；However, in some cases, whenever user crosses over the week of geography fence Boundary, it can all generate response input.

Accelerometer module 636 and compass 644 can be used for motion detection, to assist determining position.In addition, accelerometer module or Compass can be individually used for determining position.Together with gyro module 630, accelerometer module 636 and compass 644 can be used for determining position It sets.In addition, gyro module 630, accelerometer module 636, compass 644 and any combination thereof can be used in receive response it is defeated Enter, such as instruction is in the wireless device of specific direction.

WiFi module 638 can be used for linking and can also be used in from access point detecting different SSID and beacon signal intensity, such as As described herein, it can be used for determining indoor location.In addition, if then the trigger event can be sound into geography fence It should input.

640 module of bar code and 642 module of QR code can be used for determining position, to provide response input or both group It closes.

With reference to Fig. 7, a kind of system illustrated is shown, wherein CARE platform is by dynamical entry content transmission to example The wireless device of explanation simultaneously enables the wireless device to control display.The system 700 illustrated by server 704 to Wireless device 702 provides the relative set of content link or content, such as advertisement.Server 704 is configured to operation and executes correspondence A variety of different modules of the operation of the context level described in above-mentioned Fig. 3 and Figure 11-49.

Wireless device 702 and multi-network wireless communications and the wireless device configuration are operation web browser or downloading software Application module moves APP.Server 704 by network communication is coupled to the wireless device and by the server authentication nothing Line equipment or web browser.In addition, server 704 is communicatively coupled to display 706 and so that the wireless device is controlled aobvious Show device 706, such as patent application 13/251,699 and 13/252, described in 716, the topic of the two is all interactive display system, and It combines by reference herein.

In the embodiment illustrated that Fig. 7 is proposed, MADGUI is generated by the server 704 illustrated, it holds Row includes network object identification, indoor positioning, content is associated with position, content is associated with subscriber data, content row Name, the operation that MADGUI is provided, active users control is received and generates the context level 1-7 of analysis.

The wireless device 702 that illustrates executes more limited operation, that is, network object identifies, outdoor positioning and mentions It is controlled for active users.

In this embodiment, server 704 includes locating module associated with the context level 2B of CARE platform.With clothes The business associated locating module of device is configured to determine the position of wireless device or web browser.

Subscriber data module associated with server 704 includes at least associated with wireless device or web browser User property.The subscriber data module is quoted in context level 3B.

Content module associated with server 704 is configured to communication at least one content chain associated with content item It connects.In the embodiment illustrated, content passes through location-based content managing module corresponding with context level 3A and position It sets associated.

Position and subscriber data of the ranked content module associated with server 704 based on wireless device are to each content Link carries out ranking.The ranked content module is associated with context level 4.The ranked content module can also be based on web browser Position and subscriber data associated with web browser to each content link carry out ranking.

Content transmission module, correspond to context level 5, by the content link of ranking be transmitted to web browser or with it is wireless The associated software application module of equipment.The content link of ranking is presented in the wireless device display, it is also referred to as MADGUI. In one embodiment, the content link of ranking is rendered as the webpage on web browser by the wireless device 702 illustrated.

Response input as received by wireless device corresponding to one of content link is communicated to server 704.In the embodiment of web browser, response input provides the access to respective content item.In the reality of software application module It applies in example, the content item for corresponding to content link is communicated to software application module by server.

It also describes a kind of for providing the method for related content.This method includes enabling wireless device 702 and net Network wireless communication.Wireless device 702 is configured to runs software application module, web browser or combinations thereof.Wireless device passes through Network communication is coupled at least one server, wherein at least one in the server authentication wireless device and web browser It is a.This method then advancees to using locating module relevant to map server (not shown) the position for determining wireless device It sets.Subscriber data is associated at least one of wireless device and web browser, and plurality of subscriber data is stored in use Family Profiling module and each subscriber data include at least user property.This method enables content module to communicate description content At least one content link of item.Position and subscriber data of this method also based on wireless device are arranged by each content link Name.The content link of ranking is transferred at least one of software application module and web browser.The content link of ranking It is shown on wireless device.This method, which is then advanced to, receives the response corresponding to one of content link in wireless devices Input, wherein the input of the response as received by least one of software application module and web browser is provided in corresponding Hold the access of item.

In the embodiment that one illustrates, locating module can determine the indoor location of wireless device.Ranking module can Ranking is carried out to each content link based on the indoor location of wireless device.The content transmission module passes the content link of ranking Transport to multiple content links that wireless device changes automatically as the indoor location based on wireless device.

In another embodiment illustrated, ranking module is based on the subscriber data of wireless device to each content link Carry out ranking.The content link of ranking is transmitted to display as based on use relevant to wireless device by the content transmission module Multiple content links that family data changes automatically.

In another embodiment illustrated, by subscriber data module receive response input and based on response input come User property and ranking module is updated to be inputted based on response to adjust the ranking of each content link.In addition, content transmission mould The content link of ranking is transmitted to display as the multiple content links changed automatically based on response input by block.

In the embodiment further illustrated, server is configured to be communicated with multiple wireless devices and every A wireless device all has corresponding subscriber data so that when by multiple wireless devices generate multiple responses input when, can by with Response received by the Profiling module of family inputs to update the user property of each subscriber data, and ranking module is based on coming from The response of multiple wireless devices inputs to adjust the ranking of each content link and content transmission module for the content chain of ranking It connects and is transmitted to display as the multiple content links changed automatically based on the response input from multiple wireless devices.

In another embodiment illustrated, software application module includes receiving the news feed of multiple content links, Its position based on wireless device and subscriber data associated with wireless device and change.

In the embodiment further illustrated, the content item packet of wireless device is provided to after receiving response input Multiple secondary content links are included, it is not based on the position of wireless device and changes, but is based on and wirelessly sets It changes for associated subscriber data.

With reference to Fig. 8, a kind of system illustrated is shown, wherein wireless client device generates dynamical entry.Example The system 800 of explanation includes server 802, and the content item of geocoding, content link or both are communicated to wireless device by it 804.In addition, server 802 executes the network object identification of all wireless devices, so that geocoding can be used in the server Content updates each wireless device.In the embodiment illustrated, server 802 is based on associated with subscriber data The limited set of attribute carries out ranking to the content of geocoding.Server 802 continues analysis with tracking communication to wireless phone Advertisement.

In the system 800 illustrated, client device drives the exploitation of MADGUI narration.The wireless device is effectively The most of operations for executing context level, in addition to the content of wherein geocoding is concentrated in the layer 3A at server 802.More Body says that client device 802 executes network object identification, is integrated in wireless device using the outdoor positioning and use of GPS In sensor and storage map datum on the wireless device indoor positioning.In addition, client server 802 is stored with itself Subscriber data module and based on the parameter and user property corresponding to subscriber data module for such as breaking through geography fence over the ground The content of reason coding carries out ranking.MADGUI obtained is presented on the wireless device and active users control is so that wirelessly set It is standby to receive response input and track response input, analyzed to create and can be further used for updating subscriber data.

In addition, server 802 is communicatively coupled to display 806 and wireless device is enabled to control display 806, such as specially Benefit application 13/251,699 and 13/251, described in 716, the theme of the two is interactive display system, and will by reference They are combined herein.

In another embodiment illustrated of client driven narration shown in Fig. 8, server 802 passes through network communication It is coupled to wireless device 804 and by server authentication wireless device or web browser.The positioning mould integrated with wireless device Block determines the position of wireless device or web browser.With wireless device integrate subscriber data module may include with it is each specific At least one associated user property of user.Subscriber data may also include it is associated with wireless device or web browser extremely A few user property.The content module of storage on the wireless device provides at least one content chain associated with content item It connects.Position and subscriber data of the ranked content module integrated with wireless device based on wireless device carry out each content link Ranking.In addition, ranked content module can the position based on subscriber data and web browser to each content link carry out ranking. The content link of ranking is transmitted to software application module or web browser by the content transmission module integrated with wireless device.Nothing The content link of ranking is presented in line device display in software application module or as webpage in web browser.By wireless Response input received by equipment corresponding to one of content link generates the corresponding content item in display.Server Using update locating module, update content module, update subscriber data module, update ranking module or and any combination thereof come it is all Update to phase property software application module or web browser.

In the embodiment that one illustrates, locating module can determine the indoor location of wireless device.Ranking module can Ranking is carried out to each content link based on the indoor location of wireless device.The content transmission module passes the content link of ranking Multiple content links that wireless device is transported to as the indoor location based on wireless device to change automatically.

In another embodiment illustrated, ranking module is based on the subscriber data of wireless device to each content link Carry out ranking.The content transmission module using the content link of ranking be transmitted to display as based on the user of wireless device money The multiple content links for expecting to change automatically.

In another embodiment illustrated, response input received by subscriber data module and based on response input come User property and the ranking module is updated to be inputted based on response to adjust the ranking of each content link.In addition, content transmission The content link of ranking is transmitted to display as the multiple content links changed automatically based on response input by module.

In the embodiment further illustrated, server is configured to communicate with multiple wireless devices and each nothing Line equipment all has corresponding subscriber data, so that when generating multiple responses input by multiple wireless devices, by subscriber data Response received by module inputs to update the user property of each subscriber data, and ranking module is based on coming from multiple nothings The response input of line equipment carries out ranking and content transmission module to each content link and is transmitted to the content link of ranking Display is as the multiple content links independently changed based on the response input from multiple wireless devices.

In another embodiment illustrated, software application module include receive position based on wireless device and with The news feed for multiple content links that the associated subscriber data of wireless device is changed.

In the embodiment further illustrated, the content item of wireless device is provided to after receiving response input It is linked including multiple secondary contents, they are not based on the position of wireless device and change, but are based on and nothing Line equipment relevant subscriber data and independently change.

With reference to Fig. 9, a kind of system 900 illustrated is shown, wherein the game machine illustrated and digital billboard are raw It is communicated to server at dynamic MADGUI entrance and by the MADGUI, then MADGUI is transferred to wireless device by it.

As shown in figure 9, the game machine 902 that illustrates supports picture-in-picture (PIP) technology, enable game machine or letter newsstand It is enough that digital billboard is used as to execute.The game machine 902 is also communicatively coupled to the extending user money having including multiple user properties The gambling house credit program of material.The game machine illustrated 902 further includes transaction component, it allows the game machine to execute transaction. The gamer configuration illustrated is to run the web page browsing of the Downloadable software application module of digital billboard and digital billboard Device.

Game machine 902 executes a variety of operations, including network object identification, assist determining indoor location, access subscriber data, Based on position and subscriber data to content ranking, generate the MADGUI content link illustrated, provide active users control with And generate analysis.

In system 900, the game machine 902 illustrated generates dynamic MADGUI entrance and MADGUI is communicated to service Device 904, it continues extra content being added to MADGUI.By way of passing through example and being not intended to limit, introduced by server 904 The extra content can be associated with protection privacy of user and therefore the server 904 can provide anonymous service, such as anonymous response In the content link of the ranking communicated by wireless device.Want to be integrated in theirs in addition, server 904 can provide terminal user Extra-service in MADGUI feeding, such as received Email, social network notifications, RSS feeding and terminal user think The other such contents to be integrated with the MADGUI feeding generated by game machine 902.

Additionally or alternatively, server 904 can be bypassed and directly be communicated with wireless device 906 by game machine 902.

Wireless device 906 is operated with thin-client and is executed limited operation, is such as provided location information and will be used for The interface of active users control is supplied to user.

In another embodiment, game machine 902 is slot machine (slot machine), wherein the slot machine (slot machine) can run the Downloadable software application module of slot machine (slot machine), slot machine (slot machine) web browser or both.Received by wireless device corresponding to one of web page interlinkage Corresponding content item can be shown in wireless device, slot machine (slot machine) display or its two kinds by response input In equipment.In addition, server 904 is using update locating module, update content module, update subscriber data module and updates ranking At least one of module is updated periodically wireless device and slot machine (slot machine).

With reference to Figure 10, a kind of interactive display system 1000 illustrated is shown, wherein server generates dynamic MADGUI is simultaneously communicated to user equipment and is operatively coupled to the display of display control module by MADGUI entrance.The display control Module is configured to network communication and display control module is configured to receive downloadable software application module and web browser At least one of.The display control module 1002 illustrated includes but is not limited to set-top box, personal computer and game control Platform processed.

Server 1004 is coupled to wireless device 1006 and display control module 1002 by network communication.Server 1004 Authenticate wireless device 1006 and display control module 1002.

In the embodiment illustrated, MADGUI is generated by the server 1004 illustrated, it executes context level The operation of 1-7, including it is network object identification, indoor positioning, content and position is associated, related by content and subscriber data Connection, ranked content, offer MADGUI, reception active users control and generate analysis.

In one embodiment, server 1004 is configured to execute operation, the indoor position including assisting determining wireless device Set, access it is ranked to content link corresponding to the subscriber data of wireless device, the position based on wireless device and subscriber data And the content link of ranking is provided to the wireless device and display control module.

Wireless device 1006, which is configured to multi-network wireless communications, and wireless device configuration is receives wireless device to download Software module and at least one of wireless device web browser.The wireless device illustrated 1006 execute more by The operation of limit, i.e. network object identification, outdoor positioning, indoor positioning and offer active users control.

In the embodiment illustrated, wireless device configuration is to provide user interface, it, which is configured to receive, is presented on nothing The response of the content link to ranking in line equipment inputs, and wherein response input is communicated to display control module and generates and mentions It is supplied to the content item of display.

Display control module 1002 also executes limited operation, i.e. network object identification, access subscriber data, presentation dynamic enters Mouth content and offer active users control.

For example, can be generated by the display control module 1002 being presented on display 1008 interactive program to It leads.Identical or substantially similar interactive program guide can also be presented on radio telephone 1006.

In another embodiment, set top box communication is coupled to display, such as TV.Set top box communication is coupled to network simultaneously Run the Downloadable software application module of set-top box, set-top box web browser or both.Corresponding to one of content chain The received response input of the wireless device connect leads to the machine that respective content item is shown in wireless device, is communicatively coupled to set-top box Top box display or both on.Server using update locating module, update content module, update subscriber data module with And at least one of ranking module is updated to be updated periodically wireless device and set-top box.

Referring now to Figure 11 to 49, the embodiment of the specifically details for the system 700 that above-mentioned Fig. 7 is proposed is shown. The presented component of Figure 11 to 49 and the structure and function element of module are suitably adapted for the selectable system that Fig. 8,9 and 10 are presented System.Therefore, detailed description provided by Figure 11 to 49 can be applied to Fig. 8,9 and by those skilled in the art in benefit of this disclosure The 10 selectable systems presented.

Referring now to Figure 11 A, the 1100 directional content transmission system block diagram illustrated according to first embodiment is shown. Wireless device 1102 receives the content sent from data processing module 1104 by network 1106.The content is stored in data and deposits It stores up in module 1108.Content Management interface 1110 allows content administrator to create content and content relevance, will to define content How directive sending.

Wireless device 1102 can be cell phone, mobile phone, radio telephone, Portable mobile phone, mobile phone, portable electric Words, personal digital assistant (PDA), tablet computer, portable media device or user periodically carry and have and wirelessly communicating Any type of mobile terminal of all elements necessary to being operated in system.The wireless communication includes, by example and not The mode of limitation, CDMA, WCDMA, GSM or UMTS or any other wireless communication system, such as WLAN (WLAN), WiFi or WiMAX.The wireless device includes equipment content interface 1112.The equipment content interface is graphic user interface, it will Content is shown on the display of wireless device.Equipment content interface may be additionally configured to receive user input, such as with display The associated feedback of content of content and user's creation.Equipment content interface can be the application operated on wireless device processes device Program.In another embodiment, equipment content interface is accessed by network 106, for example, using operating in wireless devices Manage the Internet browser application on device.

In some embodiments, wireless device 1102 includes subscriber data interface 1114.The subscriber data interface allows nothing User's input of line equipment includes the subscriber information message of one or more user properties.Subscriber data interface and content interface can It for the component individually applied or can be separated application.

Wireless device 1102 can run Downloadable mobile application 1130, web browser 1132 or and combinations thereof.Net Page browsing device 1132 can be used virtual machine operations and can be substantially by the content being stored on network.Downloadable mobile application It can be substantially less by the content being stored on network and substantially more by the content stored on the wireless device.Note The feature of meaning, web browser 1132 and mobile application 1130 depends on certain types of mobile browser and mobile application.

Network 1106 can be local area network (" LAN "), wide area network (" WAN ") or facilitate in computer and wireless telecom equipment Between any other network for communicating.

Content Management interface 1110 is the application for being used to manage content by content manager.Typically, content administrator It is incorporated as its a certain place for generating content or service.In some embodiments, Content Management interface application operates in computer Or on the processor of other calculating equipment for being located at or the place being added.Content Management interface application also may operate at computer or Far from the place and pass through in the addressable other calculating equipment of network 1106, such as passes through explorer.Use content Administration interface content item storage generated is in memory.Typically, content item is stored in data memory module 1108. In some embodiments, Content Management interface 1110 and content-data storage module 1108 are resident on a single computing device, In this case without being communicated by network 1106 for Content Management interface and content data base.

Content Management interface 1110 includes content module 1116.Content relating module allows content manager to generate content item And define the relationship between content item and many kinds of parameters.For example, content relating module can be used for creating content item and definition Relationship between the user property in subscriber data.Figure 12 and 13 respectively illustrates the content item of content module illustrated Editor interface is associated with interface with content.

Content Management interface 1110 can further comprise position module 1118.The position module of content interface allows content pipe Information needed for position of reason person's instruction for determining wireless device.For example, position module can be GIS-Geographic Information System (GIS) interface, it allows the geography fence of content manager's instruction site map.In one embodiment, position module is GIS Interface allows content manager to indicate position of the network object relative to site map, such as WiFi beacon.In another embodiment In, position module is the interface GIS, it allows content manager to indicate WiFi beacon and WiFi sensor relative to site map Position.Wireless device can be based on the known location for using beacon indicated by the interface GIS and by nothing relative to the position in place Information received by line equipment from beacon signal is determined.Figure 14 shows the position of position module illustrated Set interface.

Content Management interface can further comprise geography fence module 1120.Geography fence module allows content manager to refer to Show position of the geography fence relative to map, the map in such as place.Geography fence, also referred to as " content bubble " are descriptions A kind of virtual geographic boundary line of geographic area.The geography fence creation interface such as Fig. 6 institute of geography fence module illustrated Show.In certain embodiments, content manager creates the association between content item and geography fence using content managing module. A kind of geography fence content association illustrated of geography fence module is as shown in figure 17.Position determination module 1126 uses next The information transmitted by the wireless device 1102 determines the address of wireless device.In certain embodiments, if wireless device is fixed In certain geography fence, content associated with the geography fence is just sent to wireless device by content transmission module 1124 for position 1102。

Content Management interface can further comprise correlation module 1122.In certain embodiments, related weighing value and content Item is related.Related weighing value can be adjusted the response of content item based on user, for example, for anti-provided by content item Feedback, the selection of content item or the shortage to content item response.Correlation module, which allows content manager to adjust, influences related weighing value The parameter how to adjust.Typically, correlation module allows content manager to input or change weight in response to user behavior The digital point value to be increased or decreased.Related or ranking module the related interfaces illustrated are as shown in figure 29.

1108 store content items of data memory module and information for content item directional transmissions.Data memory module can be deposited Storage, such as subscriber data data, map datum, geography fence define data, the position of network object, related weighing value and content With for being associated between content-targeted parameter.In the embodiment illustrated, data memory module 1108 includes logical Letter is coupled to one or more databases of network 1106.

Data processing module 1104 includes the one or more application of the directional transmissions for content.In some embodiments In, data processing module 1104 operates in server or is communicatively coupled on the processor of other calculating equipment of network 1106.

The content transmission module 1124 of data processing module 1104 determines that one or more content items are wirelessly set to be sent to Standby 1102.In some embodiments, content is based on one or more in subscriber data, position, time, date and related weighing value It is a to be oriented.Content can be periodically sent to wireless device by content transmission module, such as with one second time interval to one point The time interval of clock, such as 5 seconds time intervals.As alternatively or in addition, when equipment content interface 1112 is first When beginningization, content item can be sent to wireless device by content transmission module 1124, or when the determination position of wireless device is by position When determining module 1126 updates, it may be in response to through the request set by equipment content interface 1112 for content.

The position determination module 1126 of data processing module 1104 based on received by the wireless device 1102 or with nothing The associated information of line equipment determines the position of wireless device.Position determination module can further determine that wireless device whether position In in geography fence.Determining position can wirelessly be set by content transmission module 1124 using to determine for those content items to be sent to Standby 1102.

In certain embodiments, wireless device sends the location message including signal strength, such as received signal strength refers to Show symbol (RSSi), and mark, such as detects the media access control address (MAC Address) of each beacon signal of the equipment.It should Beacon is to be communicatively coupled to network and can send that WiFi, bluetooth or such as access point or Home eNodeB can be used by wireless device (femtocell) any equipment of other wireless standard received signals.Position determination module 1126 uses in location message Information the position of wireless device is determined based on the known location of beacon.In other embodiments, location message includes position Information, such as postcode, city, global positioning system (GPS) or other geographical coordinates.In further alternate embodiment, User indicates the position of wireless device, for example, by using wireless device capturing ambient or the image of the code of such as QR code.The figure Position as determining the equipment compared with image data base.User alternatively selects from the menu shown by wireless device Select location pointer.It will recognize that other methods can be used in communication information relevant to the position of wireless device.

Wireless device can send location message at a predetermined interval, between the time of such as one second time interval to one minute Every, such as 5 seconds time intervals.Content transmission module 1124 can send new content item when receiving location message every time Data.In this way, the content item data of display on the wireless device is updated with the change of user location, therefore it is shown to user Some or all of content item data it is all associated with the position of user.In certain embodiments, content item data is not updated Until content item is shown on the device in predetermined time period.

In as alternate embodiment, the location message is can be explained in remote server, to determine the wireless device Whether it is located in the preset distance of access point.The distance between access point and wireless device can be carried out true based on threshold signal strength It is fixed.When the signal strength is more than predetermined threshold, remote server sends the position with the signal identifiers instruction by access point At least one relevant content item.

Data processing module 1104 correlation and analysis module 1128 based on user the response of content item is adjusted with it is interior Hold the relevant related weighing value of item.The correlation and analysis module can be recorded further and one or more parameter such as times, position Set and allow to analyze variation of the user to the related weighing value of the subscriber information message related content items of the response of content item.

Referring now to Figure 11 B, 1150 block diagram of directional content transmission system illustrated according to second embodiment is shown. In a second embodiment, local data storage module 1152 and local data processing module 1154 are communicatively coupled to Content Management circle Face 1110.For example, local server may include the memory for local datastore, which is communicatively coupled to place Device is managed, so as to the application of local data processing module and Content Management interface.In other embodiments, Content Management interface, sheet Ground data processing module and local data storage module are located to be counted by network such as the one or more of local area network communication coupling It calculates in equipment.In certain embodiments, after local server or local area network are located at firewall 1156." local " table used herein Show the relationship with particular place or service.

Remote data storage can be used as the supplement or replacement of local datastore 1152.Remote data processing module 1160 can Supplement or replacement as Remote data processing.Local data storage module 1152 and remote data storage module 1158 execute ginseng It examines one or more in the function of the data memory module 1108 of Figure 11 A description.Similarly, local data processing module 1154 The one or more of the function of the data processing module 1104 with reference to Figure 11 A description are executed with long-range processing module 160.At one In embodiment, when local data processing module 1154 is overloaded, Remote data processing module 160 is used as the processing of overflow data.

In certain embodiments, local data storage module 1152 and local data processing module 1154 are communicatively coupled to and hide Name server.The data sent by local data storage module and local data processing module are in the passage in transit to network 1106 The anonymous server.Similarly, remote data storage module 1158 and Remote data processing module 1160, which can be communicatively coupled to, hides Name server.The data sent by remote data storage module and Remote data processing module are in the passage in transit to network 1106 The anonymous server.

With reference to Figure 12, the content item editing machine illustrated at Content Management interface is shown.The content item editing machine is Graphic user interface, it allows content manager to create and content of edit item.Content item is to be sent to wireless device and show Information on the device display.Content item can be, for example, text, video, audio, one or more images, dish It is single, using, with the linking of uniform resource locator (URL), with another content item linking or to be shown near wireless device Display on information.Content item editing machine includes that content item describes input field 1202.It illustrates shown in Figure 12 In example, content manager has had input the description " 9 folding of ski equipment " of the content item.

In certain embodiments, father's content item can be linked to one or more sub- content items.When from wireless device content circle When selecting father's content item in face, the sub- content item of father's content item can be shown.In the content editor illustrated, under It draws in menu 1204 and has selected for father content item of the content item " sports shops sale " as content item " 9 folding of ski equipment ".

Content item type can be designated as indicated by drop-down menu 1206.In the example illustrated, for Content item " 9 folding of ski equipment " has selected content item type " text ".Text " today of sports shops trades " has inputted In content item Text Entry 1208.This is when content item " movement value transaction " is sent to wireless device in equipment content circle By text to be shown on face.In other embodiments, the text in content item description is used as content item text.Content item Body of an instrument frame 1210, navigation button 1212 and content item URL input frame 1214 are shown with gray text, to indicate to work as institute These input fields are disabled when the content item type of choosing is " text ".When the institute in content item type dropdown menu 1206 When the content item type of choosing is " display ", to show that the selection of navigation button 1212 can be used to be used for for file over the display It passes.Similarly, when content item type is " image/audio/video ", to show that browsing can be used to press for file over the display Button 1212 is selected for uploading.The filename of selected file is shown in content item body of an instrument frame 1210.Work as content item type When being " URL ", which can be inputted in content item URL input frame 1214.

When content manager has completed content item entry input, content manager, which may be selected to save, changes button 1216 To record the entry.If the content item be it is new, the new content item will save in memory.In some embodiments, In one or more of data memory module 1108, local data storage module 1152 and remote data storage module 1158 New input is created in database table.If content item has occurred and that change, which is updated to reflect that the change.

Referring now to Figure 13, showing a kind of content association interface 1300 illustrated.Content association interface is to use Associated graphical user circle between creation content item and one or more parameter such as times, user property and related weighing value Face." association " indicates the connection between the data of storage in computer storage.Typically, which is present in database In table.For example, can include the field identified for user's identification and user property when content item is associated with user property Database table in create entry.The content item for being sent to wireless device can be associated with according to content to be filtered, and is shown in this way Content item in equipment is directed to the user of wireless device.For example, when between content item and user property association When establishing, which can be transmitted to the wireless device of the user as described in user property.The user property is mentioned by user For (for example, passing through subscriber data interface 1114) or the information related to user collected by user.

In the content item editing machine illustrated shown in Figure 13, content manager create content item and user property it Between association.In order to create the association between content item and user property, content manager selects content item, user property type With user property value.In certain embodiments, content association can be created by selection content item and user property value.Content Manager has selected content item " 9 folding of ski equipment " from content item drop-down menu 1302.From drop-down menu 1304 In selected user property classification " movement ".The user property that drop-down menu 1306 can be used and select from drop-down menu 1304 The associated user property value filling of classification.When selecting attribute classification " movement " from user property category drop-down menu, make User property value drop-down menu is filled with the user property value of description different motion.Content manager is under user property value It draws in menu 1306 and has selected user property value " skiing ".

If content manager is not intended to the association between creation content item and user property, content manager be can be used Content association interface indicates that the content be not filtered by user property.For example, the content manager can be from user property Not selection " not using user property filter " in category drop-down menu 1304.

The content is associated with interface and allows content manager that the time is associated with content item.The time can be time, day Phase, time range, date range, one week certain day or other time instruction.It is interior in the example illustrated shown in Figure 13 Hold manager and has selected " not using time filter " from time drop-down menu 1308.When having selected in addition to " not using When time option except event filter ", association is created between content item and selection of time.It is wirelessly set in this way, being sent to Standby content item can be filtered according to the time.For example, this is interior if having selected for time range at " in the morning to noon " at 8 points Holding item only can be sent to wireless device in indicated time range.

In certain embodiments, when creating the association between content item and user property value, related weighing value can be answered With to the association.It typically, is including content identification, user property when creating the content association with related weighing value Entry is established in the database table of the field of mark and related weighing value.It wherein establishes associated between content item and user property The database table illustrated is as shown in figure 33.Similarly, when creating the association between content item and time, related weighing Value can be applied to the association.Related weighing value 90 is had input in related weighing value input frame 1310.In some embodiments In, only related weighing value is more than that the content item of preset value is sent to wireless device.Related weighing value can be by related and analysis Module 1128 is adjusted the response of content item based on user.

Referring now to Figure 14, showing a kind of position interface 1400 illustrated.The interface GIS can be used in content manager To indicate position of the site map 1402 relative to street map 1404.Amplification item 1406 allows the amplification of street map 1404 Rate is adjusted to suitable ratio to arrange the site map.Amplifying item 1406 includes increasing amplification indicator 1408, reducing amplification Indicator 1410 and sliding amplification control 1412.Content manager can be somebody's turn to do towards the direction sliding for increasing amplification indicator 1408 Sliding amplifies control 1412 to increase the enlargement ratio of the map and can be somebody's turn to do towards the direction sliding for reducing amplification indicator 1410 Sliding amplifies control 1412 to reduce the enlargement ratio of the map.In order to change street map 1404 in map window 1414 Position uses Navigation Control 1416.Navigation Control 1416 includes upward arrow, lower arrow, left arrow and right arrow.In order to towards the phase The arrow of desired orientation is directed toward in the mobile street map in the direction of prestige, selection.Navigation can pass through the mouse on street map 1404 It clicks, press mouse and mobile mouse is realized in the mode of desired orientation sliding map additionally or alternatively.It will recognize Know, other methods for adjusting street map amplification and street map position in map window can be used.

In order to indicate the position in place, site map image 1402 be can be placed on street map and relative to street map Positioning.The content manager selects map image file to be inserted on street map.It is pressed for example, browsing may be selected in content manager Button 1420 opens dialog box, it allows content manager to select map image file from file directory.When having selected for figure When as file, the title of image file be can be displayed in the text box shown at 1422.Then content manager can upload institute The map of selection, for example, uploading map button 1418 by selection.After the map is uploaded, it appears in map window In 1414.Mouse control or other Interface Controls can be used to be sized and rotate for site map image 1402.Content Management Site map image 1402 is placed on the appropriate location relative to street map 1404 by person.For example, content manager can pass through Mouse on the map image of place is clicked, pins mousebutton and pull the site map image and place to desired position The site map image.It should for selecting map image and the position desired by street map to place it will recognize that can be used Other methods of image.The position storage of site map 1402 is in computer storage.For example, can be opposite from the site map One group of coordinate for indicating the longitude and latitude at each angle of site map is obtained in the placement location of street map.This group of coordinate can store In database table, such as database table of data memory module 1108.Enlargement ratio and street map 1404 are in map window Position in 1414 may also be stored in computer storage to allow reappearing the view shown in map window 1414 later Figure.Image file indicates that the character string to the path of image file may also be stored in computer storage.

In as alternate embodiment, the interface GIS is substituted, the geographical coordinate (such as longitude and latitude) of field boundary is defined Or other positions information be input and stored in computer storage in text prompt.

With reference to Figure 15, shows the network object illustrated and place interface 1500.Network object is placed in the permission of interface Hold manager network object icon is placed on site map, to indicate position of the network object on the place.It can put The network object set on this map includes beacon and sensor.In certain embodiments, it is able to detect the sensing of beacon signal Device is used to determine the position of wireless device by position determination module.When having selected beacon icon 1506, beacon icon is appeared in Map window 1504.Then beacon icon can be placed in certain corresponding to beacon on the site map of the position on physics place Then a position, content manager pull position desired by the beacon icon to business place map 1502.For example, beacon icon The position on mouse drag to site map can be passed through.It will recognize that being made by the way that beacon icon to be placed on site map It may be used to indicate position of the beacon on place for interchangeable interface tool.In the example shown in figure 15 illustrated, Beacon 1510,1512,1514 and 1516 is placed on site map 1502 using the interface.In order to add beacon figure Mark to site map, content manager select sensor icon 1508 and sensor icon is moved to it is right on site map 1502 It should be in sensor in the position of venue location.It will recognize that being used to indicate network object on site map A variety of other methods of position.The geographical coordinate for the network object being placed on site map is storable in computer storage In, for example, being stored in data memory module 1108.

In certain embodiments, the interface allow content manager's allocation identification accord with to using the interface with being placed on place Each network object on figure.The network object identifier and the position of the network object store in association.

In as alternate embodiment, the interface GIS, the geographical coordinate of definition network object position or other positions are substituted Confidence breath be input and stored in computer storage in text prompt.

In another embodiment, geo-positioning system, and the arbitrary point about place are substituted using local positioning system Define storage location coordinate, geography fence, site map, virtual reference point, display and the other system components of network object.

Referring now to Figure 16, showing a kind of geography fence creation interface 1600 illustrated.Shape drawing tool is permitted Perhaps content manager defines the geography fence of various shapes associated with the site map.When location of wireless devices is confirmed as When being located in one of geography fence, content associated with the geography fence is sent to the wireless device, in defining Hold bubble.Content manager can create rectangle geography fence by selection rectangle geography fence shape 1606.When having selected square When shape geography fence shape, rectangle geography fence is appeared on site map 1602.The rectangle geography fence shape can be adjusted on demand Its whole size and repositioning.Similarly, content manager can be more to create by selection polygon geography fence shape 1604 Side shape geography fence and content manager can create round geography fence by selecting round geography fence shape 1606.When When having selected geography fence shape, can suggestion content manager geography fence identifier is inputted in Text Entry 1612.? After geography fence has been adjusted its size on demand and positioned, content manager selects creation geography fence button 1614 to save The position of the geography fence of creation is to computer storage, such as data memory module 1108.For example, instruction square can be stored The coordinate at each angle or its position of shape geography fence shape or polygon geography fence shape or the center of geography fence shape Point and radius.In the example illustrated shown in Figure 16, polygon geography fence shape 1604 and square have been created Shape geography fence 1606,1608 and 1610.In certain embodiments, the geography fence interface show as reference wherein Through placed the position of beacon.It is shown in the example that beacon 1616,1618,1620 and 1622 illustrates shown in Figure 16.

With reference to Figure 17, a kind of geography fence content association interface 1700 illustrated is shown.Content manager can make Interface is associated with geography fence content to create the association between geography fence and one or more content items.In order to create the pass Connection, content manager select from selection geography fence identifier in geography fence drop-down menu 1702 and from content item list 1704 Select one or more content items.Show the site map of the position of the geography fence created using geography fence creation interface 1706, which can be used as reference, is shown.After creating the association of geography fence content, content manager selects creation geography fence Content associated buttons 1708 save the association.Geography fence identifier and the content item of selection are stored in association with computer In memory, for example, in data memory module 1108.As shown in fig. 7, geography fence 1710,1712,1714 has been defined And 1716, correspond respectively to sports shops, dining room, women's dress and men's clothing.In the example illustrated shown in Figure 17, content Manager has created " sports shops " geography fence as shown in 1702 and the " ski equipment 9 of the content item as shown in 1704 Association between folding " and " sports shops transaction " content item.

With reference to Figure 18, a kind of display arrangement interface 1800 illustrated is shown.Content item includes display content item, tool There are video, image, text or the other display contents that be shown on the neighbouring display of wireless device.In some embodiments In, display is associated with the geography fence for wherein placing the display.When the wireless device is located in the geography fence, display Content item can be transmitted to the wireless device and be shown on display associated with the geography fence.When content manager selects When showing icon 1802, display icon is present on site map 1804.Display icon is moved into corresponding to this Location of displays site map position.When having selected display, can suggestion content manager in Text Entry Input display identifier in 1806.After display has been arranged, content manager selects creation the Show Button 1808 that will be created The position of display save to computer storage, such as data memory module 1108.For example, the coordinate of instruction display position can It is stored.In the example illustrated shown in Figure 18, the display with display identifier " sports shops " has been created 1810.In certain embodiments, which shows the position being arranged as the wherein geography fence of reference.

With reference to Figure 19, the display geography fence association interface 900 illustrated is shown.In order to create display geography fence Association, selection shows and selects geography fence in drop-down menu 1904 in display menu 1902.Selection creation display is geographical Fence associated buttons 1906 are by shown geography fence associated storage in computer storage.It illustrates shown in Figure 19 In example, the display 1908 with display identifier " sports shops " is and with geography fence identifier " sports shops " Geography fence 1901 is associated.

The position that the position of storage display allows content manager's reading to be shown on site map.However, it will be appreciated that It arrives, can be executed in the case where not storing display position for showing and showing the associated creation of geography fence.

In certain embodiments, content item is associated with display.For example, using similar to the content item list 1704 of Figure 17 Content item list carry out geography fence drop-down menu 1904 shown in alternate figures 19.When wireless device is located at shown pre- spacing From it is interior when, as defined in position definition module 1126, content item associated with the display be can be transmitted to the wireless device.

Referring now to Figure 20, showing the system block diagram of the position detecting system of the wireless device based on beacon network 2000.User 2002 carries wireless device 2004.Signal is received from one or more beacons that wireless device is closed on from it.? In the example illustrated, wireless device 2004 receives signal from beacon 2006,2008,2010 and 2012.Wireless device passes through Network 2014 sends location message to data processing module 1104 to indicate each beacon signal detected by wireless device Signal strength and signal identification.Position determination module 1126 determines the position of wireless device using the location message.Use packet The information being contained in location message, position determination module determine whether the wireless device is located at geography fence 2016,2018,2020 And in one or more of 2022.If wireless device is located in geography fence, wireless device can be connect by network 2014 Receive content associated with geography fence.

Referring now to Figure 21 A-21D, shows from received beacon signal and determine the example of location of wireless devices The example of explanation.The table of Figure 21 A-21D indicates the determination position of wireless device associated with geography fence shown in Figure 20.

In Figure 21 A-21B, nothing is determined according to the maximum signal from the beacon reception detected by wireless device The position of line equipment.In Figure 21 A, wireless device receives signal from beacon 1,2,3 and 4, is respectively provided with signal strength- 50dB, -60dB, -40dB and -55dB.The beacon 3 shown at 2010 as shown in Figure 20 has maximum when wireless device receives Signal strength and beacon 3 is located in geography fence 2020, therefore position determination module 1126 determines that the wireless device is located at In the geography fence 2020 as indicated by Figure 20.Wireless device can receive associated with the borderline region that geography fence 2020 indicates Content.

In order to determine the position of wireless device based on beacon signal intensity, position determination module compares the geographical of beacon and sits The geographical coordinate of mark and geography fence range.In as alternate embodiment, the association between beacon and geography fence can Storage is in computer storage.

As illustrated in fig. 21b, wireless device has received that from the signal of beacon 1,2,3 and 4, and it is strong to be respectively provided with signal Degree -45dB, -55dB, -45dB and -60dB.Since from both beacon 1 and beacon 3 to receive identical signal strong for wireless device Degree has maximum signal without beacon.In this case, wireless device is determined being located at two with maximum signal A beacon has the position of average distance.Wireless device will be determined being located at the arithmetic mean of the geographical coordinate of beacon 1 and beacon 3 The position of value.Therefore wireless device can determine in geography fence 2016 that geography fence 2016 includes being located in beacon 1 and 3 Between position.

As shown in Figure 21 C-21D, by comparing the intensity and threshold signal of the beacon signal received in wireless devices Level, such as -50dB determine the position of wireless device.In Figure 21 C, wireless device is received from beacon 1,2,3 and 4 To signal, it is respectively provided with signal strength -45dB, -60dB, -55dB and -65dB.Assuming that preset signal intensity is -50dB, then Signal only from beacon 1 is more than the threshold value.It is uniquely more than threshold value water since the beacon 1 shown at the 2006 of Figure 20 has Flat signal, wireless device are determined in geography fence 2016.If more than one signal level is more than threshold level, The equipment can be determined being in geography fence locating for the wherein beacon with highest detection signal strength.

As shown in figure 21d, wireless device receives signal from beacon 1,2,3 and 4, is respectively provided with signal strength- 55dB, -55dB, -60dB and -55dB.Assuming that threshold signal level is -50dB, then from beacon 1,2,3 and 4 received signals It is not above the threshold signal level.Therefore, wireless device shown in Figure 20 cannot be by relative to the position of geography fence It determines and the wireless device is confirmed as not being located in these geography fences.

Referring now to Figure 22, the flow chart of the method for a kind of transmission targeted content to user illustrated is shown 2200.This method starts from frame 2202, and wherein location message is sent to data processing mould by network 1106 by wireless device 1102 Block 1104.This method is carried out to determination block 2204, and wherein position determination module 1126 determines whether wireless device is located at geography and encloses In column.If wireless device is located in geography fence, this method is carried out to frame 2206, and wherein content transmission module 1124 is according to figure Geography fence, user property and the time relationship of interface creating shown in 13 and 17 are stored in data memory module 1108 to filter Content item.If wireless device is not in geography fence, content transmission module according to user property and time correlation connection come Content item is filtered, as indicated by frame 2208.Then filtered content is classified by related weighing value, as frame 2210 is signified Show.In certain embodiments, only related weighing value is more than that the content item of threshold value is sent to wireless device.In other implementations In example, the top ranked content item of preset quantity is sent to wireless device.If by the number for the content item that filter process generates Amount is less than the preset quantity that be sent to the content item of wireless device, then unfiltered content item can pass through related weighing value point Class and the content item for being added to wireless device to be sent to.This method then advancees to frame 2212, wherein content transmission module Selected content item is sent to wireless device 1102 by network 1106 by 1124.

Referring now to Figure 23, the position detection of the wireless device based on beacon and sensor network illustrated is shown The system block diagram 2300 of system.The beacon and sensor network include multiple beacons and one or more sensors.Wireless device 2302 receive signals from the one or more in beacon 2304 and 2306.The wireless device sends out location message by network 2308 It send to data processing module 1104, to indicate the signal strength and signal identification of each beacon signal detected by wireless device. Sensor 2310 and 2312 is also from one or more reception signals in beacon 2304 and 2306.Each sensor passes through network 2308 will include that the signal strength of each beacon signal and the message of signal identification as detected by sensor are sent to data Processing module 1104.Sensor, which is present in the position detecting system based on beacon and sensor, allows position determination module to consider Change in beacon network.Sensor is possibly able to detect when beacon does not rerun or when beacon has changed position It sets.Position module can be based on the letter for changing storage from the variation of the signal strength of beacon reception at one or more sensors Cursor position.When detecting that beacon state changes, it can issue and report from data processing module to content manager.In certain implementations In example, sensor is for constructing virtual reference dot system, to improve the precision of detection location of wireless devices, below with reference to figure What 25-28 was specifically described in more detail.In this way, sensor allowable position detection module considers due to temperature, humidity, number, RF Changing in RF environment caused by radiator number, barrier and influence or this other class variable for causing RF environment to change Become.

Referring now to Figure 24, the position detection of the wireless device based on the enabled sensor network of beacon and beacon is shown The system block diagram 2400 of system.The sensor network that beacon and beacon enable includes that multiple beacons and one or more beacons are enabled Sensor.The network object 2402 and 2404 illustrated is the sensor that the beacon that can be sent and received signal enables. The enabled sensor of beacon can operate in sensing modes and beacon patterns simultaneously or can switch over operation between two modes.? In some embodiments, sensor is configured to periodically switch over operation between sensing modes and beacon patterns.Sensor can In response to switching over operation between sensing modes and beacon patterns by order provided by network from user interface.At certain In a little embodiments, the switching between sensing modes and beacon patterns can be dissipated by being able to detect such as temperature, humidity, number, RF The triggering of information received by the sensor of hot device number and influence or this other class variable for causing RF environment to change.Wirelessly set Standby 2406 receive one or more signals in the enabled sensor 2402 and 2404 of beacon 2408 and 2410 and beacon. Location message is sent to data processing module 1104 by network 2412 by wireless device, instruction by wireless device detect Lai The signal strength and signal identification of the signal of the sensor enabled from each beacon and beacon.The enabled sensor 2402 of beacon connects Receive one or more signals in the enabled sensor 2404 of beacon 3408 or 2420 and beacon.The enabled sensor of beacon 2404 receive one or more signals from the enabled sensor 2402 of beacon 2408 or 2410 and beacon.Each beacon makes The sensor of energy will include passing through net by the signal strength of sensor each beacon signal detected and the message of beacon identity Network 2412 is sent to data processing module 1104.

Referring now to Figure 25, the VRP grid 2500 illustrated covered on site map is shown.Wireless device phase The position in place is calculated based on the beacon signal data received by wireless devices and at virtual reference point (VRP) Beacon signal data between association be determined.It includes by wirelessly setting that beacon signal data, also referred to as fingerprint, which are one group, The data of the signal strength of standby received each beacon signal.VRP is calculated in the interval place through the place Theory signal data.Typically, VRP is calculated for the point shown in Figure 25 in the grid in the place.Can also for around Or the region in neighbouring place 2502 calculates VRP.Each VRP includes the data with the place and indicating positions, such as is sat with geography Mark the theory signal intensity of associated each beacon.The distance between VRP is spacing distance in grid.In some embodiments In, the first spacing distance is y-axis spacing distance 2506 and the second spacing distance is x-axis spacing distance 2508.In other implementations In example, x-axis spacing distance is equal to y-axis spacing distance and uses single spacing distance.

If beacon stops emission signal and in movement, barrier is placed around in beacon or other pairs of RF environment occur Change, so that the signal data of beacon changes on place, which can detect the change.VRP is renewable, with the period Ground or change in response to the beacon sensor data received at one or more sensors.

In certain embodiments, VPR can be shown as a layer in interface, and such as network object arranges interface 1500.Net The feedback of the accuracy of position detecting system can be provided to content manager by the VRP layer in network object arrangement interface.User can Sensor and beacon are such as relocated using the feedback, to optimize position detecting system.VRP layers may also allow for user to refer to Show the position VRP.

With reference to Figure 26, the VRP 2600 illustrated is shown.The VRP includes position coordinates, such as instruction position VRP Longitude and latitude value.The VRP further comprises the signal indicator and RSSI for each beacon associated with the place. For example, in the VRP illustrated shown, signal indicator be " beacon 1 " and correspond to beacon 1 RSSI be- 33dB。

With reference to Figure 27, the flow chart of the method for generating VRP illustrated is shown.VRP is typically true by position Cover half block 126 calculates.VRP can be calculated periodically, for example, it is per second, every point, it is per when, daily, weekly or monthly once counted It calculates.In certain embodiments, VRP is calculated in response to User Activity, the user being such as placed in by Content Management interface 1110 Request to VRP is calculated.This method starts from frame 2702, to obtain the range of site map from data memory module 1108.Place The range of map can be determined according to the arrangement by position interface to map image shown in Figure 14.Then this method carries out To frame 2704, to determine the spacing distance between VRP.The spacing distance is the distance between adjacent VRP, all phases as shown in figure 25 Horizontally or vertically distance between adjacent X.In certain embodiments, using the first spacing distance and the second spacing distance, wherein One spacing distance is x-axis spacing distance and the second spacing distance is y-axis spacing distance.It, can be by place based on specific interval distance All VRP position generate in grid similar with VRP shown in Figure 25.User can pass through Content Management interface 1110 Spacing distance is arranged.In some embodiments, VRP can be individually placed by user, for example, using the interface GIS.

This method proceeds to frame 2706, to execute at Krieger (kriging) for the associated each beacon in the place Reason process.Krieger is the interpolation method based on data space correlation.The Krieger processing as shown in 2708 instruction frames Process is that each beacon iteration is executed until it has executed all beacons associated with the place.In frame 2710, determine Euclidean distance between the reference point of each pair of measurement associated with the place.In other words, it calculates in each measurement The distance between the reference point of reference point and each other measurements.The reference point (MRP) of measurement can be for sensor fingerprint or by it Fingerprint acquired in its measuring device.The distance of calculating is stored in system database 1108.Krieger treatment process is in frame 2712 continue, wherein based on MRP from beacon N the difference of received RSSI value calculate all MRP pairs of semi-square difference.For example, In the first time iteration of Krieger treatment process, N=1 so that the RSSI value of the beacon 1 at the first MRP in the 2nd MRP The RSSI value of the beacon 1 at place is compared, and the calculating is directed to associated every a pair of the MRP in the place and repeats.? Frame 2714, the experience semivariogram based on the value calculated 2710 and 2712 return come adaptation model, such as linear least-squares (LLSR).In frame 2716, matrix is created based on the slope obtained from the model being adapted to and the distance calculated in frame 2710. Then the matrix is inverted as indicated at frame 2718.It obtains from Inverted matrix for the prediction signal intensity at VRP The weighted value of value, as indicated by frame 2720.Then the signal strength of beacon N is calculated at each VRP, based on each The summation of the weighted signal strength value of MRP, as indicated at frame 2722.This method is carried out to determination block 2724, is with determination No has been that all beacons perform step 2712-2722.If it is not, then this method iteration is to next beacon, such as 2726 institute of frame It indicates.When being that all beacons perform step 2712-2722, then this method terminates.

With reference to Figure 28, the method illustrated that location of wireless devices is determined using VRP is shown.The position of wireless device It is determined by position determination module 1126.This method starts from frame 2802, is included within each beacon within the scope of equipment Signal identification and the device-fingerprint of signal strength are sent to data processing module 1104 from wireless device.This method proceeds to frame 2804, the signal as received by the equipment is subjected to ranking by signal strength.This method proceeds to frame 2806, with from field VRP subset is selected in the associated VRP set of institute.VRP subset is that have the maximum received signal strength from certain beacon VRP matches equipment maximum signal received by the beacon.This method proceeds to frame 2808, with the device-fingerprint Signal is compared with the signal of VRP subset.K nearest neighbor algorithm as shown in 2810 can be used for determining the output compared.

In frame 2812, for each VRP in VRP subset, received signal etc. at the equipment is determined for each beacon Difference between grade and the level of signal estimated at VRP.In determination block 2814, it is whole to determine whether the VRP number in subset is less than Numerical value K.If the VRP number in subset is greater than or equal to K, which can be estimated as between the VRP in K arest neighbors. For example, the position of the equipment can be identified as at the weighted average in nearest-neighbors, so that the neighbours with smaller difference summation It is more to the average contribution, as indicated by frame 2818.If the quantity of VRP is less than K in subset, which is estimated as Minimum summation with the difference between the received beacon grade of wireless devices and the level of signal estimated at VRP The position of VRP, as indicated by frame 2818.Once estimated location of wireless devices, this method carry out to frame 2820, are estimated The position of calculation is used to filter content item according to position.For example, content determination module 1126 can determine whether wireless device is located at In geography fence.If wireless device is located in geography fence, it is associated with the geography fence that content item is filtered into return Content item.If wireless device fingerprint changes, indicating equipment position changes, and this method is again since frame 2802.

Referring now to Figure 29, the related interfaces 2900 illustrated are shown.Related weighing value can be with user property and interior Hold item to be stored in association, for example, being stored in the database table of data memory module 1108.In addition, related weighing value It can be stored in association with position and content item.Related weighing value can be applied to other parameters associated with content item, Such as time value or time range.Related weighing value can be adjusted to the response of content item according to user.Related interfaces 2900 permit Perhaps content manager changes as specific user to the knots modification of the related weighing value of content item response results.

In certain embodiments, content manager can modify and certain of content item and all properties group associated with the user The related weighing value of a set of properties associated storage.The set of properties of user may include the information that user provides, the position of such as user It sets, age group belonging to user interest point, the age of user or user.In certain embodiments, which includes being collected into User related information, such as the information of the transactions history from user and businessman.Set of properties is deposited in association with user identifier It stores up in computer storage, for example, in database table.User can provide the response to content item, for example, being existed by selection The thumb that content item on wireless device is nearby shown upward or thumb icon downward, is given the scoring of content item scale, is mentioned For the ranking or score value for content item, or select or do not select the content item.The user of content item is rung when user provides At once, related and analysis module 1128 searches for data memory module 1108, for example, by executing database search, come determine with The associated each set of properties of user.Then related and analysis module can position the data-base recording, wherein receiving user response The content item be associated with the set of properties of user.The change of related and analysis module is deposited in association with the content item and the set of properties The related weighing value of storage.The process repeats each set of properties associated with the user.Although showing what is illustrated Set of properties has been used in example, it will be appreciated that the related weighing value may be in response to user feedback, for associated with content item The position of storage or other parameters are adjusted.

Text Entry 2902, content manager can input number, when receiving positive feedback for content item, then related Weighted value increases the number.For example, when equipment content interface 1112 has received " thumb is upward " input, in the number that 2902 are inputted Word can be applied.In the example illustrated shown in Figure 29, content manager is had input in Text Entry 2902 Number 5, this will lead to related weighing value relevant to content item and each set of properties associated with the user and provides in user Increase by 5 when to the positive feedback of the content item.Similarly, in Text Entry 2904, content manager can input number, when being directed to When content item receives negative-feedback, then related weighing value reduces the number.For example, when receiving " thumb by equipment content interface 1112 Under direction " input when 2904 input number can be applied.In the example illustrated being shown in FIG. 29, Content Management Person has had input number 0 in Text Entry 2902, indicates not change when user provides the negative-feedback for being directed to the content item Become related weighing value associated with content item and each set of properties related to user.

It will recognize that the number shown in the text box of Figure 29 is only for illustrating.The numeral input of text box can Number including consuming the permitted maximum storage capacity of numeric data type of used database.In some embodiments In, negative can input in Text Entry.Floating number can also be used.Numeral input can be limited to apply compulsory preset number Word range.Text Entry used default value filling before being changed by content manager.It is indicated in Text Entry Stored digital in computer storage.

In certain embodiments, content manager can designation number, related weighing value will adjust the number for content item Word.For example, wherein related weighing value is associated with content item in each data-base recording, then the related weighing value is adjusted. In another embodiment, which is directed to is adjusted with all properties group of content item associated storage.In conduct In alternate embodiment, related weighing value is directed to be adjusted with all positions of content item associated storage.Further Embodiment in, another parameter that related weighing value is directed to content item associated storage is adjusted.In Text Entry 2906, content manager has indicated in wherein content item all records associated with related weighing value, when receiving just Correlation weighted value will increase at 2 points when feedback.In Text Entry 2908, content manager has indicated content item wherein and phase It closes in the associated all records of weighted value, when receiving negative-feedback, correlation weighted value will reduce at 3 points.

Related interfaces can further allow content manager to be based on whether content item is easily selected by a user adjustment and content item phase The related weighing value of pass.The selection of content item can betide user's click on items button or instruction to being shown in equipment content When the content item at interface is interested.For example, if content item in the case where unselected, is sent out by content transmission module 1124 Sending is more than pre-determined number, and related weighing value can be reduced.In Text Entry 2910, content manager, which can input, is reducing generation Preceding required multiple services.In Text Entry 2912-2914, content manager can input multiple related weighing points, when not having In the case where having selection content item, when multiple service occurs, then the related weighing value reduces multiple related weighing point.At certain In a little embodiments, no matter whether content item is selected all to reduce.

The instruction of Text Entry 2912 is directed to the reduced value of all users.For related weighing value is associated with content item Every data library record serviced the number indicated by frame 2910 when the content item is not in the case where being selected When, related weighing value reduces number indicated by frame 2912.The instruction of Text Entry 2914 is for the response with offer to content item The associated set of properties of user reduced value.It is all associated with user when reaching the service number indicated by frame 2910 Set of properties it is identified, then pass through 2914 institute of frame with the related weighing value of the content item associated storage and each set of properties The value of instruction is adjusted.Related weighing although not indicated in Figure 29, with other parameters such as position associated storage Value may be in response to the number that content item is serviced and be adjusted.

In certain embodiments, when counting down to number specified by frame 2910, to determine when to have reached, " triggering is reduced When service ", serviced with the gap count that input frame 2916 indicates.In the example illustrated, content manager is Indicate that the service of the content item in every five minutes intervals only counts once.If having counted clothes in interval at five minutes Business, service will not be counted again until interval of lower First Five-Year Plan minute starts.In this way, processing associated with the service of count content item It can be reduced.In some embodiments, unique services interval defines 2916 instructions several seconds or the period distances of other time.

2918, content manager may specify related weighing point, and related weighing value will increase when the user selects an item of content The related weighing point.As user's " clicking through " or when using equipment content interface selecting or indicate interested in content item, Each database associated with content item for wherein related weighing value records, and related weighing value increases text input Number indicated by frame 2918.2920, content manager may specify related weighing point, for select the content item user's phase The related weighing value of associated all properties group will increase the related weighing point.When user uses in the selection of equipment content interface When holding item, each database associated with content item for the set of properties of wherein user is recorded, the associated phase It closes weighted value and increases number specified by Text Entry 2920.

Text Entry 2922 can be used to indicate numerical value for content manager, when content item is sent in the wireless of certain position When equipment, associated related weighing value will adjust the value between the position and content item.It is located at for example, content item is sent to Wireless device in geography fence, it is such as described in reference diagram 17 because the content item is associated with the geography fence.When the content item When being sent, the related weighing value of the relationship between content item and geography fence is multiplied by the number indicated in Text Entry 2922 Value.In another embodiment, when content item is selected, between content item and geography fence associated related weighing value multiplied by The numerical value indicated in 2922.In further optional embodiment, substitution needle is adjusted using increment type related weighing point The associated multiplication in content item-position is adjusted.

Referring now to Figure 30, the data base table entry 3000 illustrated for subscriber data is shown.Term " data Library table clause ", " entry ", " data-base recording " and " record " can be replaced herein.The table can be made by user It is filled with by information provided by the subscriber data interface 1114 on wireless device 1102.In certain embodiments, it uses Family inputs subscriber information message using the equipment of home computer or other addressable networks 1106.Subscriber information message is replaceable Ground or as addedly being generated based on the user related information collected by third party, such as the transaction of businessman and user are gone through History.Subscriber information message is sent to database, such as database of data memory module 1108 by network 1106.Subscriber data Information is storable in wide area information server table, such as user profile database table 3000.User information table includes that field is used Family ID 3002.User information table 3000 may include other fields, such as show name 3004, gender 3006, the right 3008 and Age 3010.In some embodiments, birthday or the range of age are stored rather than the age of the user for user.

With reference to Figure 31, the data base table entry 3100 illustrated for set of properties is shown.Set of properties table storage For the unique identifiers for capableing of each set of properties associated with the user.Set of properties table stores in the database, all in full According to the database of memory module 1108.Set of properties table includes field attribute ID3102 and attribute value 3106.The attribute illustrated Group table further comprises field attribute type 3104.According to the entry illustrated in set of properties table, there is attribute ID number 11111111 attribute is the attribute with attribute type " sport " and attribute value " skiing ".If a user indicate that skiing is emerging Interesting, the Property ID of skiing can be associated with the User ID in the user property group database table indicated by Figure 32.

With reference to Figure 32, show the user identifier data base table entry 3200 illustrated associated with set of properties. User property group table includes field User ID 3202 and Property ID 3204.The entry illustrated in user property group table will User ID " 12345678 " is associated with attribute id " 11111111 ", this instruction has the user " Joe " of User ID 12345678 (as indicated in Figure 30) is associated with attribute skiing, it is indicated by Property ID 11111111.It is emerging to skiing sense using instruction The Joe of interest may have been created the table clause by subscriber data interface or other user interfaces.As interchangeable, businessman Or other content managers may have determined that Joe is interested in skiing, such as buy ski equipment from the businessman based on Joe, And the user property group table clause for having created therefore having shown.

With reference to Figure 33, example that is content item is associated with set of properties and storing the associated related weighing value is shown The data base table entry 3300 of explanation.Group content grading table includes that field contents ID 3302, Property ID 3304 and correlation add Weight 3306.The value of content ID is " 00000001 ", indicates the unique identification of content item.In the example illustrated, content Item 00000001 is the advertisement text of ski equipment trade.In the entry illustrated, with attribute 11111111 (skiing) phase Associated content 00000001 has related weighing value 105.

By explanation, user Joe (have User ID 12345678) has indicated interested in skiing, and produces Figure 32 Shown in user property group entry.In the example illustrated, content item 00000001 is indicated by the 1202 of Figure 12 Content item " 9 folding of ski equipment ".When Joe provides the positive feedback to content item 00000001, all properties relevant to Joe Group and content item can be received according to default adjusted value or the related weighing being arranged in related interfaces 2900 value adjusted value to phase Close the adjustment of weighted value.For example, if initial associated weight value 100 is used for content ID00000001 (for example, skiing is wide Accuse content item) and Property ID 11111111 (for example, skiing) between be associated, positive feedback leads to increase a little, for example, five The increase of point, the related weighing value for generating adjustment is 105.

With reference to Figure 34, show for content item is associated with station location marker and store the associated related weighing value The data base table entry 3400 illustrated.Location conten grading table include field contents ID 3402, position ID 3404 with And related weighing value 3406.The value of position ID is " 22222222 ", indicates the unique identification of the position.

In certain embodiments, position ID is unique identification associated with geography fence.For example, data processing module Database in 104 can store one group of coordinate for corresponding to the region demarcated by geography fence associated with unique location ID.

In as alternate embodiment, position ID can with postcode, city, GPS coordinate or surround any of above content Distance range (for example, the radius around one group of GPS coordinate is 300 feet range) it is associated.Position ID alternatively refers to Show and passes through position determined by scanning bar code such as QR code using wireless device.In further alternative embodiment, position ID, which corresponds to, applies identified position using by environment photo captured by wireless device and image recognition.

By explanation, content item 00000001 is content item " 9 folding of ski equipment ".In one example, the content is shown The wireless device of item is located in the geography fence 1710 comprising sports shops shown in Figure 17.Content item " 9 folding of ski equipment " is Through associated with the geography fence of sports shops, as shown in figure 17.It is located at movement when content item " 9 folding of ski equipment " is sent to When wireless device in the geography fence of shop, related weighing value associated with the position and content item is multiplied by the position of Figure 29 Point value indicated by associated multiplier Text Entry 2922.For example, if initial associated weight value 100 is used for content ID Associated between 00000001 (" 9 folding of ski equipment ") and position ID 22222222 (sports shops geography fence), correlation adds Weight will obtain the related weighing value 500 of adjustment multiplied by position associated multiplier 5.

Referring now to Figure 35 A, showing is associated for time term and set of properties and stores the associated related weighing The data base table entry 2500 of value illustrated.Content grading timetable include field contents ID 3502, the time 3504 and Related weighing value 3506.When changing the related weighing value of content item, the related weighing value and time can be recorded, from And create the record of content item related weighing value as the time changes shown in Figure 35 B.Content grades timetable can be further Including Property ID or position id field, to be allowed for the change of the related weighing value of particular community group or position analysis at any time Change.

With reference to Figure 35 B, the figure that the related weighing value of display content item changes over time is shown.Figure shown by Figure 35 B It can be created according to the entry in content grading timetable 3500.Related weighing value, which changes with time, comments content manager It may be useful for estimating the success rate of content item.

The method illustrated that the instruction of flow chart shown in Figure 36-39 is executed by related and analysis module 1128, is used for Adjust related weighing value associated with content item.

Referring now to Figure 36, show according to first embodiment for adjusting illustrating for the method for related weighing value Flow chart.This method starts from frame 3602, the reception content item at wireless device 1102.The content item can be to be shown in this to set One of standby multiple content items.In determination block 3604, related and analysis module 1128 determines whether to have connect from wireless device Positive feedback is received.If having received that the positive feedback for content item, this method is carried out to block 3606.In block 3606, For providing the relevant each set of properties of user of positive feedback, point value x is indicated such as at the Text Entry of Figure 29 2902 Point is increased to the correlation of the group content grading entry of content ID value matching content item mark and Property ID match attribute mark Weight the numerical value of value field.

For example, if user 12345678 (display Name " Joe ") is provided for content identification 00000001 Content item positive feedback, all properties group relevant to user 12345678 positioned.Correspondingly, user property group table is looked into It askes with all entries of feedback user 12345678.Since the attribute with attribute-bit 11111111 exists with user 12345678 It is associated in user property group table, related weighing value associated with Property ID 11111111 will be directed to the content item of the selection It modifies.In group content grading table, the related weighing for the entry that content ID is 00000001 and Property ID is 11111111 Value is adjusted.Due to the provision of positive feedback, point value is increased to the current value of related weighing value.For example, using in text input The related point value inputted in frame 2902, when providing positive feedback, 5 points of current values that be increased to related weighing value.

If the Property ID of the user property of feedback is provided there is no matching in group content grading table and there is no connect The entry of the content ID for the content item that the feedback of receipts is directed to creates new entry in group content grading when the feedback is received.Newly There is entry the content ID for the mark for matching the targeted content item of received feedback and matching to provide the user property of feedback Identity property ID.When creating new entry, the related weighing value of new entry can be default value.

As interchangeable, the related weighing value of new entry can be repaired by default value and according to the point value that user feedback obtains The summation changed.

If positioning additional attributes entries in user property group table for user 12345678, related weighing value is directed to The additional attribute is adjusted.Creation new record (when if desired) and modification related weighing value process persistently carry out until for Each set of properties related to user has had adjusted related weighing value.

In certain embodiments, this method is carried out to optional frame 3612, records the related weighing value of adjustment.For example, Produce the entry in database table such as content grading time.

If being not received by positive feedback for content item, this method carries out to determination block 3608, determines whether to receive To the negative-feedback for being directed to the content item.If negative-feedback has been received, this method is carried out to frame 3610.It is right in frame 3610 In each set of properties relevant to the user of negative-feedback is provided, from content ID value matching content item mark and Property ID value is matched Point value is subtracted in the numerical value of the related weighing value field of the group content grading entry of attribute-bit.If for content ID and category Property ID entry is not present in group content grading table, create new entry as described above.This method then advancees to optional step Rapid 3612, record related weighing value.

In certain embodiments, the increase operation as described in 3606 is applied to adjustment and the position phase where wireless device The related weighing value of associated content item.Replace increase x point to the related weighing value of the content item of each set of properties, x point is increased Add to content item related weighing value associated with location of wireless devices.Similarly, the subtraction as described in 3610 can answer For adjusting the related weighing value of content item relevant to the location of wireless device.The addition as described in 3606 and 3610 Adjustment and the time of content item associated storage or the related weighing value of other parameters can be similarly applicable to subtraction.

Referring now to Figure 37, the stream of the method for adjustment related weighing value according to the second embodiment illustrated is shown Cheng Tu.This method starts from frame 3702, and content item is sent to wireless device 1102.The content item can be to show on the device One of multiple content items.In determination block 3704, related and analysis module 1128 determines whether to have selected the content item.User can Content item is selected for example, by click on items button.If content item is selected, this method is carried out to frame 3706.In frame 3706 In, it, can be by point value y, such as in the Text Entry of Figure 29 for each set of properties associated with the user of positive feedback is provided The point value indicated at 2902 increases to the group content of content ID value matching content item mark and Property ID value match attribute mark The numerical value of the related weighing value field for entry of grading.Point value y can be any point value, such as 2 points.If organized in content grading table not In the presence of the entry for being directed to content ID and Property ID, new entry is created as described above.

This method is carried out to frame 3708, and related weighing value adjustment module determines whether content item via content transmission mould Block 1124 has sent more than n times.N can be that such as, content is transmitted to particular wireless device from content transmission module 1124 or can Receive the number of all wireless devices of the content.N can be preset value or the numerical value at input association interface, such as in the text of Figure 29 Unique content service value indicated by this input frame 2910.If the content item has had sent more than n times, useful for institute Family subtracts z point from the numerical value of the related weighing value field of the group content of content ID value matching content item grading entry.Point value z can For any point value, such as the decrement numerical value indicated by the Text Entry of Figure 29 2912.

In order to adjust related weighing value field for all users, there is predetermined attribute ID such as Property ID 00000000 Set of properties can be associated with each contact person ID.Such as, new User ID is created every time, and user property group can receive and will newly use Family ID entry associated with Property ID 00000000.It can be the content item of content ID value matching transmission and Property ID is 00000000 group content grading entry adjusts related weighing value.So that the as institute when content item has had sent more than n times There is user to adjust related weighing value.

This method is carried out to optional step 3712, records related weighing value.

In certain embodiments, the increase operation as described in 3706 is applied to adjustment and the position where wireless device The related weighing value of relevant content item.Replace increase y point to the related weighing value of the content item of each set of properties, y point is increased Add to content item and the associated related weighing value of location of wireless devices.Similarly, the subtraction as described in 3710 can be applied In the related weighing value for adjusting content item relevant to the location of wireless device.The addition as described in 3706 and 3710 and Subtraction can be similarly applicable to adjustment and the time of content item associated storage or the related weighing value of other parameters.

Referring now to Figure 38, illustrating for the method for indicating adjustment related weighing value according to the third embodiment is shown Flow chart.This method starts from frame 3802, and wireless device sends location message to data processing module 1104.The location message packet Include information associated with the position of wireless device.The position is identified by unique identifier-location ID.In determination block 3804, position It sets determining module 1126 and determines whether that wireless device 1102 is located in geography fence using the location message.If this wirelessly sets Standby to be located in geography fence, one or more content item associated with the geography fence is shown in equipment content interface, such as Shown in frame 3806.This method is carried out to frame 3808, and point value v is identified with content ID value matching content item and location id values match The numerical value of the related weighing value field of the location conten grading entry of station location marker is multiplied.Point value v can be any point value, and citing comes It says, the indicated point value such as in the Text Entry of Figure 29 2922.

In certain embodiments, before related weighing value is multiplied by point value v, to content item and position it is associated it is related plus Weight is reset as the default value or initial value of storage.For example, when the related weighing value field of location conten grading changes When, the initial value of related weighing value is recorded before the time of the change and the change.When having already been through one since the change When such as 5 minutes time of section, half an hour, one hour or one, which is reset into initial value.In another embodiment In, if position determination module 1126 determines that no wireless device is located in geography fence, wherein related weighing value and the position Associated all entries are reset as initial or default value.

If the Property ID of the user property of feedback and received anti-is provided there is no matching in location conten grading table The entry of the content ID of targeted content item is presented, then creates new entry in location conten grading when the feedback is received.It should The mark and position ID of the targeted content item of the received feedback of the Property ID matching of new entry match and provide feedback The mark of user property.When creating new entry, the related weighing value of new entry is as default value.As interchangeable, newly The related weighing value of entry is default value and the sum of the point value modification according to user feedback acquisition.

In certain embodiments, this method is carried out to optional frame 3808, records the related weighing value of adjustment.For example, Entry can be created in the grading time in database table such as content.

Referring now to Figure 39, illustrating for the method for indicating the adjustment related weighing value according to fourth embodiment is shown Flow chart.This method is suitable for frame 3902, and wireless device sends location message to data processing module 1104.The location message packet Include information associated with the position of wireless device.The position is identified by unique identifier-location ID.The location message includes Information associated with the position of wireless device.The position is identified by unique identifier-location ID.In determination block 3904, position Determining module 1126 determines whether that wireless device 1102 is located in geography fence using the location message.If the wireless device In geography fence, one or more content item associated with the geography fence is shown in equipment content interface, such as frame Shown in 3906.This method is carried out to determination block 3908, and related and analysis module determines whether to have selected to be sent to wireless device Content item.If having selected content item, point value v with content ID value matching content item identify and location id values matching position mark The numerical value of the related weighing value field of the location conten grading entry of knowledge is multiplied, as shown in frame 3910.Point value v can be arbitrary point Value, for example, such as point value indicated by the Text Entry of Figure 29 2922.

In certain embodiments, this method then advancees to optional step 3912, records related weighing value.

In certain embodiments, before related weighing value is multiplied by point value v, to content item and position it is associated it is related plus Weight is reset as the default value or initial value of storage.For example, when the related weighing value field of location conten grading changes When, before the time of the change and the change, record the initial value of related weighing value.When having already been through one since the change When such as 5 minutes time of section, half an hour, one hour or one, which is reset into initial value.In another embodiment In, if position determination module 1126 determines that no wireless device is located in geography fence, by related weighing value and the position Relevant all entries reset to initial or default value.

The multiplying as described in 3808 and 3910 can be applied to adjustment with the time, all users or with certain user's phase The related weighing value of the content item of associated each set of properties associated storage.Similarly, above-mentioned reset operation can be applied to Be directed to that the content item of time, all users or each set of properties associated storage relevant to certain user adjusted related adds Weight.

Figure 40-44 shows the equipment content interface 1112 of wireless device 1102 illustrated.The equipment content interface It may include one or more pages with constitution content item and other interface features.The example that Figure 45 shows wireless device 1102 is said Bright subscriber data interface 1114.

Referring now to Figure 40, " user content " page of equipment content interface illustrated is shown.Shown in user Interface 4000 is shown on the wireless device at the interface 4002 with type of touch screens, however, it will be appreciated that user circle Face can be displayed in any hand-hold wireless with display and user input apparatus (such as keyboard, touch screen interface or writing pencil) and set It is standby upper.Top menu column 4004 includes top menu item " user content " 4006, " information " 4008, " all " 4010 and " Figure " 4012.In the user interface illustrated, top menu item is option, such as when user touches pressing on touch screen The virtual push button that button or using pointing device select button when are activated.In Figure 40, user content button 4006 is highlighted, and is referred to Show that user content is the item selected from top menu.When user content menu item is selected, user interface is shown with indoor Hold page.User content page includes the content item of one or more user's creations.The content item 4014- of the user's creation illustrated 4022 are displayed on the user content page illustrated.

The content item of user's creation includes that user inputs text, text shown by such as 4026.The content of user's creation Item may also include timestamp 4028.Timestamp 4028 includes the relevant information when being published with the content item of user's creation.It should Timestamp can be shown as the combination on time, date or time and date.Timestamp can further comprise issuing the user to create The user name of the user of content item.

In certain embodiments, the content item of user's creation is displayed in the user interface as the button that can be clicked.When with The content item button 4030 of family creation is selected as, and the content item that display can be illustrated in content creating is associated additional interior Hold, the sub- content item of such as selected father's content item.The content item of user's creation can link to such as video, audio, image and outer The content of portion's web page interlinkage.In certain embodiments, icon is shown near the content item of user's creation, be used to indicate and the use The type of the associated extra content of content item of family creation.For example, chart 4032 is video icon, instruction user can pass through a little It hits user content items 4016 and accesses video.When extra content is graphical content such as image or video, displayable image or view The thumbnail of frequency.The extra content of content item 4018 is image, as indicated by thumbnail 3034.Typically, when father's content When item is selected, wireless device sends the request to all sub- content items of father's content item to data processing module 1104.So Show the sub- content item in the user interface afterwards.

Feed back input can be displayed in the content item that each user is created and nearby show or with it.The feed back input is permitted It makes a response to the content item of display at family allowable.The feed back input, which can be displayed as, to be shown on the content item button of user's creation Such as " thumb is upward " and " thumb is downward " symbol.Thumbs Up and Thumbs Down input prompt is grasped with content item button It is separated on work.When user selects feed back input prompt, feedback message is sent to data processing module 1104 by wireless device, with Instruction positive feedback response (" thumb is upward ") or negative-feedback response (" thumb is downward ") are selected.The feedback message may also include with The associated information of user, such as user name or user identifier.It can be used and be used as interchangeable feed back input device, such as allow User gives a mark to content ranking, to content or to the system that content item is graded within the scope of certain, such as the range from 1 to 10 or from 1 to 5 range.

Feed back input is storable in data memory module 1108.Typically, the feed back input is interior with this for modifying Hold the related weighing value of item associated storage.The related weighing value can be used for arranging the content to be displayed in the user interface Name.The content item for being sent to wireless device from remote server can be filtered by related weighing value, so that predetermined quantity The content item that top ranked content item is returned or only those are more than predetermined threshold is returned.In content manager can be used Hold administration interface power and associated Weighted Threshold is set.

User interface control 4038-4042 can be displayed on one or more pages of user interface.It is controlled when retreating 4038 when being selected, then is shown in the page shown before current page.When homepage control 4042 is selected, then user is shown The homepage at interface.For example, if all the elements page (selected and be shown in FIG. 43 using button 4040) is the master of user interface Page then will show all content pages when homepage control is selected.

Referring now to Figure 41, the user content input page 4100 of equipment content interface illustrated is shown.User Content input page includes input window 4102.It is defeated that alphanumeric input can be used to carry out text in input window for user Enter, such as keyboard, keypad are in shown in 4104 or touch screen alphanumeric interface.User content input page can be wrapped further Include attachment prompt, such as accessory button shown in 4106.When user has activated accessory button, can prompt outside user's amount of imports Content such as passes through select file or input URL.This document may be, for example, image, video, audio or user-interface application institute The other media supported.After the additional content is selected, the URL or title of content file be can be displayed in such as shown in 4108 Additional property frame in.The additional content can be stored as the sub- content item of the content item of user's creation.

In certain embodiments, one or more extra content items can be affixed to content item.When more than one additional interior Hold item when being affixed to a content item, extra content frame can display items list.

When user selects publication button 4114, the content item and extra content of user's creation are sent and are stored in data In memory module 1108.The content item that user identifier can be created with user stores in association.The content item of user's creation can be certainly It is dynamic to be stored in association with geography fence locating for the equipment.As interchangeable, user may specify user content items want and its Associated one or more destination.In 4110, the content item of the creation of user provided by user is distributed to: 1) equipment Locating geography fence or " local zone ", is identified as " hall "；2) entire place is identified as " gambling house "；3) social networks, mark Know the option for " Facester ".The place may include one or more geography fences.In certain embodiments, user is provided The option of one or more social networks of the specified content item that issue user creation.User can be located at expectation by selection Issue the selection publication of check box 4112 destination near destination.When user has completed input content and specified publication purpose When ground, user can issue the content by activation publication button 4114.

Referring now to Figure 42, " information " page 4200 of equipment content interface illustrated is shown.The information page Display provides the venue content item of information associated with the place, such as related to the available promotion in event, service and place The information of connection.Different from user content items, the content item on information page is typically the Content Management by being subordinate to the place Person creates.In Figure 42, information button 4202 is highlighted, and instruction information is the item selected from top menu.When information dish When individual event is selected, user interface shows information page.The information page includes one or more venue content items.It illustrates Venue content item 4204-4212 be displayed on the user content page illustrated.Venue content item may include timestamp and Feed back input prompt.

The venue content item 4204 illustrated indicates " cash taking-up " service provided by this.If user has gambled It has won and it is desirable that has taken out cash, user's optional content item 4204.When content item 4204 is selected, which is sent a message to Data processing module 1104, the message include the mark of content item and the location message for indicating location of wireless devices.Data processing Module explains the mark of content item and alerts out-of-pocket expenses request and the user location in the place, to be user's cash call Take out service.

Venue content item may include extra content, such as video, audio, image, external web page link, map, menu with And to show content over the display.In certain embodiments, chart is shown near the content item of place, to indicate and field The type of the associated extra content of institute's content item.For example, icon 4214 is father link icon, it indicates content item 4206 It is the father's content item for linking to more than one sub- content item.Multiple sub- content items can be linked to father's content item to create dish It is single.When user selects venue content item 4206, the user interface page is provided for user, it includes the list of drink option.Often A drink option can be the venue content item of a sub- content item of click beverage father content item.Icon 4216 is display icon, It indicates extra content associated with content item 4210, is displayed on when the content item is selected close with wireless device On display.When user has selected content item 4210, wireless device sends a message to data processing module 1104, the message package It includes the mark of content item and indicates the location message of location of wireless devices.Remote server explains the mark of the content item and will Sub- content item associated with the content item is sent to the display neighbouring with wireless device.Typically, which is located at In identical geography fence locating for wireless device.

As the instruction of content item 4204 and 4206 service as provided by the field being always shown at the top of menu, so feedback Input is not display together with these content items.

In Figure 42, publication control 4218 appears dimmed to indicate that it cannot be easily selected by a user.Typically, work as user User can not issue user content when the interface display information page, this is because information page show venue content item rather than The content item of user's creation.

With reference to Figure 43, " all " pages 4300 of equipment content interface illustrated are shown.All pages are shown The content item of venue content item and user's creation.The content item shown is typically by by the one of set of properties, position and time Top ranked content item determined by the related weighing value of the content item of a or multiple filterings.As interchangeable, show Content item can for the preset quantity more than predetermined threshold associated weighted value content item or be more than predetermined threshold it is associated plus All the elements item of weight.Therefore, which allows users to check from both the user content page and information page Top ranked content item.In Figure 43, all buttons 4302 are all highlighted, and indicate that all selected from top menu ?.When having selected all menu items, user interface shows all pages.

Referring now to Figure 44, the map page 4400 of equipment content interface illustrated is shown.The map page will be used Family position 4402 is shown on site map 4404.In Figure 44, map button 4406 is highlighted, and instruction map is from top dish The item that single choice is selected.When map menu item is selected, user interface explicitly diagram page.

User location icon can be the arrow icon, the direction that wherein arrow instruction user advances, as shown in 4402.Certain In embodiment, ground shows instruction around the estimated position radius of the wireless device of the instruction possible actual position of wireless device Radius 4410.The radius can be based on the calculating error span of wireless device calculating position.The map page may also comprise map Title 4408.

In certain embodiments, when showing the map page, location message is sent to remote server by wireless device Interval is different from sending the interval of location message when showing other pages of user interface.Typically, it updates on map Position needed for interval faster than interval needed for more new content item.

Referring now to Figure 45, the subscriber data interface page 4500 illustrated is shown.In certain embodiments, it prompts User registers.Before checking equipment content interface for the first time, when attempting for the first time or when another time publication comment, prompt user into Row registration.Subscriber data interface page is displayed for a user, wherein prompt user inputs display name in display Name field 4502. It prompts user to input additional information, such as inputs gender in gender field 4504, input the age in age group field 4506 Group inputs postcode or information including contact person or population information and related with user interest point in postcode field 4508 Information.In order to enable user's registration submission is received, it may be necessary to one or more fields.If the user desired that deleting input Information, user select to remove button 4510 and remove the information of all inputs.When having input when information in need, user Submitting button 4512 is selected to submit the information.When the submitting button is selected, the subscriber information message of input is sent to Data memory module 1108 is simultaneously stored in the table such as with structure illustrated by Figure 30.

In certain embodiments, it is filtered according to one or more fields of subscriber data and is sent out from data processing module 1104 It send to the content item of wireless device.For example, remote server can if user inputs " women " in the gender field of subscriber data The content item is filtered, only to select with user property group gender to be associated those content items of women.Remote server is right The content item of selection is sent to wireless device afterwards.The content item for being sent to wireless device from remote server can further pass through Related weighing value is filtered, so that the top ranked content item of predetermined quantity is fed back or owning more than predetermined threshold Content item is returned or is returned more than the content item of the predetermined quantity of predetermined threshold.

In as alternate embodiment, the content item base area of wireless device is sent to from data processing module 1104 Both reason fence and one or more user property groups are filtered.For example, remote server may filter that content item, only to select Selecting with gender is that women is associated and those content items also associated with geography fence locating for wireless device.It can also apply The filtering of related weighing value.

Figure 46-49 presents the set of business analysis illustrated.These business analysis aid in determining whether terminal user Which is determined as most associated content.Therefore, the Mobile Market marketing personnel illustrated can determine that they need to be based on The particular tendency of content link adjusts the message that they are issued.

With reference to Figure 46, the time series chart of the related weighing value of specific content link is shown.Time series chart 4600 is in The popularity of the specific content link of four different demographic datas is showed.Time series in time series chart 4600 and Figure 35 B Scheme similar, however in figures 4-6 can, time series was captured across the several months, and sequence of events is crossed over several minutes in Figure 35 B It is captured.Each of Figure 46 00 mouth data is associated with the user property being collected into from subscriber data.

In Figure 47, the content requests to the specific content link except specific date range are shown.The content is asked Spirogram 4700 is asked to identify the sum of the content requests to made by the content link illustrated.The sum of the request provides By all terminal users to the request sum of the link illustrated in increment hourly.

Figure 48 presents the thermal map of location-based request amount.The thermal map 4800 shows the most active position of content requests It sets, it can be referred to as MADGUI being used as wireless device.The position of most enlivening for providing MADGUI is indicated as red, and most Inactive position is shown as a small amount of or without color change.Green and blue can be used to present for position with intermediate liveness.

In Figure 49, location-based content clicks through the thermal map of interactive rate.The thermal map 4900 shows received For the content link that illustrates click through it is interactive most enliven position, it also referred to as responds input.Most active position It sets and is indicated as red and least enlivens position being shown as a small amount of or there is no color change.Position with intermediate liveness can It is presented using green and blue.

It should be understood that the detailed description of the embodiment illustrated is only served only for the purpose of explanation.Claim Protection scope be not restricted to these specific embodiments or example.Therefore, a variety for the treatment of process restrictions, element, details and Usage can be different from those described above, or currently commercially infeasible technology can be used to be illustrated or implement, And it is still in the range of the inventive concept of the disclosure.Protection scope of the present invention is by following the claims and its legal etc. Valence object determines.

Claims

1. one kind is applicable in the system for generating dynamic graphical user interface (GUI), comprising:

Indoor positioning module, for determining the position of multiple wireless devices；

Database is used to store multiple subscriber data data associated with each user and associated wireless devices, wherein the number The subscriber data of each particular wireless device is accessed according to library；

At least one group data associated with each subscriber data；

Content storage module, for storing multiple content items, the content storage module is at least one in multiple content items Association between Rong Xianglai store content items and indoor location；

Content transmission module selects multiple content items, the content transmission module based on the indoor location of each wireless device Generation includes the dynamic graphical user interface (GUI) of the content item list oriented for each different group data；

First dynamic graphical user interface (GUI), it corresponds to first group of data as caused by content transmission module, and first is dynamic State graphic user interface (GUI) is shown on the first wireless device；

Second graph user interface (GUI), it corresponds to second group of data as caused by content transmission module, the second Dynamic Graph Shape user interface (GUI) is shown on the second wireless device；And

Wherein the first dynamic graphical user interface (GUI) is different from second graph user interface (GUI), when the first wireless device and Second wireless device approximation is in same indoor location.

2. system described in claim 1, further comprises:

Multiple beacons, wherein each beacon sends beacon identity associated at least one interior geography fence；And

Indoor positioning module receives the beacon signal data communicated from wireless device, which, which is included in, wirelessly sets The beacon reception signal strength and beacon identity of standby received each beacon signal.

3. system described in claim 1, further comprises:

Multiple beacons, wherein each beacon sends beacon identity；

Indoor positioning module receives the beacon signal data communicated from wireless device, which, which is included in, wirelessly sets The beacon reception signal strength and beacon identity of standby received each beacon signal；

Indoor positioning module receives the reference point of multiple measurements of the beacon identity including measurement and the signal strength of measurement；

Indoor positioning module is strong using the signal that the reference point of measurement generates multiple calculating so as to the beacon detected at least one Angle value, the signal strength indication that part calculates are associated at least one indoor geography fence；And

Indoor positioning module determines the position of wireless device by comparing beacon signal data and the signal strength indication of multiple calculating It sets.

4. system described in claim 1, further comprises:

Multiple beacons, wherein each beacon sends beacon identity；

At least one sensor, for capturing multiple sensor fingerprints, wherein each sensor fingerprint includes being detected by sensor Each beacon at least one sensor capture beacon identity and at least one sensor capture beacon signal intensity；

The sensor has fixed position；

The multiple beacon signal data captured by wireless device, wherein the beacon signal data include beacon identity and corresponding nothing Line equipment beacon signal intensity；

Indoor positioning module, it receives the sensor fingerprint captured by sensor and the beacon signal number captured by wireless device According to；

Indoor positioning module generates the signal strength indication of multiple calculating of at least one beacon using sensor fingerprint, wherein certain The signal calculated a bit is associated with indoor geography fence；

Indoor positioning module is by comparing the beacon signal data captured by wireless device and the signal strength indication of multiple calculating To determine the position of wireless device.

5. system described in claim 1, further comprises:

Content storage module is the correlation values for each associated storage being stored in content storage module；

Indoor positioning module determines when wireless device is located in indoor geography fence；

When wireless device enters the room geography fence, one or more content items are transmitted to wirelessly by the content transmission module Equipment, wherein the content item is associated with the interior geography fence；

Related weighing value adjustment module receives the feed back input according to the specific content item being transmitted in the content item of wireless device, The feed back input from wireless device is received after one or more content items are transmitted to wireless device by content transmission module； And

The adjustment of related weighing value is based on the related update dependency number that feed back input is between specific content item and indoor geography fence Value.

6. system described in claim 1, further comprises:

Content managing module, for receiving the associated and content being directed between content item, user property and the content item Associated entry between item and indoor geography fence；

The content managing module generates the hierarchical relationship between father's content item and sub- content item, so that the content item is divided For sub- content item；

Wireless device initially shows father's content item and when father's content item is selected, and one or more sub- content items are presented on On wireless device, when the selection is associated with the interior geography fence.

7. system described in claim 1, further comprises wireless device, it includes:

The indoor positioning module being placed on wireless device, for determining the position of multiple wireless devices；

The content storage module being placed on wireless device, for storing content item relevant to indoor location；

Content transmission module selects multiple content items based on the indoor location of each wireless device, wherein the content transmission mould Block is placed on wireless device.

8. system described in claim 1 further comprises networking components, it is communicatively coupled to wireless device, wherein the networking Component includes:

Database, it is for storing multiple subscriber data data associated with each user and associated wireless devices；

Content storage module, for storing content item associated with indoor location；And

Content transmission module selects multiple content items based on the indoor location of each wireless device.