CN105184616A - Method and device for targeted delivery of business object - Google Patents
Method and device for targeted delivery of business object Download PDFInfo
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- CN105184616A CN105184616A CN201510634867.7A CN201510634867A CN105184616A CN 105184616 A CN105184616 A CN 105184616A CN 201510634867 A CN201510634867 A CN 201510634867A CN 105184616 A CN105184616 A CN 105184616A
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Abstract
Embodiments of the invention provide a method and a device for targeted delivery of a business object. The method comprises steps of obtaining raw searching data; using the raw searching data to obtain associated pairs of users and searching keywords; using the associated pairs of the users and the searching keywords and a preset bag of keywords to determine a target user group; and when an executed operation of the target user group satisfies a preset condition, delivering a business object to the target user group according to a business object delivery demand. The embodiments of the invention adopt a strategy of user-targeted business object delivery, which is highly feasible and practical.
Description
Technical field
The present invention relates to the technical field of data processing, particularly relate to the method for a kind of business object orientation input and the device of a kind of business object orientation input.
Background technology
Flourish along with internet video, more users can select video website to complete viewing activity.When adopting video website to carry out viewing activity, based on the convenience of video website, user can find interested video frequency program by search.
When the interested video frequency program of searching, user is choice for use search engine often, carrys out positioning video by search keyword.Such as, user can pass through at search engine inputting programm name, and program welcome guest, program category etc. search for variety show, TV play, film and other videos liked.When providing video for user, video website usually can to user's relevant ads video.
At present, based on the Research on Mining that search keyword is associated with user's viewing behavior, had a lot of achievement in research, video website can carry out the input of advertisement video based on search keyword.But, be all the input carrying out advertisement video based on search keyword and user's viewing behavior at present, but do not relate to other aspects to carry out the input of advertisement.
Really, certain video website may have the right of broadcasting of all popular videos on the market hardly, if advertiser wants to throw in advertisement video, right of broadcasting is not obtained in this video website, so advertiser then can not realize the input of advertisement video in video website by this video, and this cannot meet the want advertisement of the play content providing video.
Summary of the invention
In view of the above problems, the embodiment of the present invention is proposed to provide a kind of overcoming method that the problems referred to above or a kind of business object orientation that solves the problem at least in part throw in and the device that corresponding a kind of business object orientation is thrown in.
In order to solve the problem, the embodiment of the invention discloses the method that a kind of business object orientation is thrown in, comprising:
Obtain original search data;
Described original search data acquisition user is adopted to associate with search keyword right;
Adopt described user to associate with search keyword and determine targeted customer crowd to preset keyword word bag;
When the operation that described targeted customer crowd performs meets pre-conditioned, throw in business object to described targeted customer crowd according to business object demand of throwing in.
Preferably, described original search data comprises user ID and search keyword, and described employing described original search data acquisition user associates right step with search keyword and comprises:
User ID and search keyword is extracted from described original search data;
It is right that the described user ID that employing extracts and search keyword associate with search keyword as user.
Preferably, the described user of described employing associates with search keyword and determines that the step of targeted customer crowd comprises to preset keyword word bag:
Judge in preset keyword word bag, whether there is the keyword corresponding with the search keyword searching for keyword associated pair with described user;
If so, then user corresponding with the user ID of search keyword associated pair for described user is defined as targeted customer crowd.
Preferably, when the described operation performed as described targeted customer crowd meets pre-conditioned, the step of throwing in business object according to business object demand of throwing in described targeted customer crowd comprises:
Whether the operation that the described targeted customer crowd of real-time detection performs meets pre-conditioned;
When the operation detecting that described targeted customer crowd performs meets pre-conditioned, throw in the business object in preset business object list to described targeted customer crowd.
Preferably, when the described operation when detecting that described targeted customer crowd performs meets pre-conditioned, the step of the business object of throwing in preset business object list to described targeted customer crowd comprises:
When the operation detecting that described targeted customer crowd performs meets pre-conditioned, obtain preset business object list; Business object in described preset business object list has priority;
According to the priority of the business object in described preset business object list, throw in the business object in described preset business object list to described targeted customer crowd.
Preferably, described original search data also comprises search time, and described business object is advertisement video.
The embodiment of the invention also discloses the device that a kind of business object orientation is thrown in, comprising:
Data acquisition module, for obtaining original search data;
Associate acquisition module, right for adopting described original search data acquisition user to associate with search keyword;
Target determination module, associates for adopting described user and determines targeted customer crowd with search keyword to preset keyword word bag;
Business object putting module, for when the operation that described targeted customer crowd performs meets pre-conditioned, throws in business object to described targeted customer crowd according to business object demand of throwing in.
Preferably, described original search data comprises user ID and search keyword, and described association comprises acquisition module:
Data extract submodule, for extracting user ID and search keyword from described original search data;
Associate generation submodule, for adopt the described user ID that extracts and search keyword as user with search for keyword associate right.
Preferably, described target determination module comprises:
Keyword judges submodule, whether there is the keyword corresponding with the search keyword searching for keyword associated pair with described user for judging in preset keyword word bag; If so, then invocation target user crowd determines submodule;
Targeted customer crowd determines submodule, for user corresponding for the user ID of described user and search keyword associated pair is defined as targeted customer crowd.
Preferably, described business object putting module comprises:
Operation detection submodule, whether the operation performed for detecting described targeted customer crowd in real time meets pre-conditioned;
Business object throws in submodule, during for meeting pre-conditioned in the operation detecting that described targeted customer crowd performs, throws in the business object in preset business object list to described targeted customer crowd.
Preferably, described business object input submodule comprises:
Business object list acquiring unit, during for meeting pre-conditioned when the operation detecting that described targeted customer crowd performs, obtains preset business object list; Business object in described preset business object list has priority;
Business object throws in unit, for the priority according to the business object in described preset business object list, throws in the business object in described preset business object list to described targeted customer crowd.
The embodiment of the present invention comprises following advantage:
It is right that the embodiment of the present invention associates with search keyword according to original search data acquisition user, then associate according to user and determine targeted customer crowd with search keyword to preset keyword word bag, when the operation that targeted customer crowd performs meets pre-conditioned, carry out directed input business object to targeted customer crowd according to business object demand of throwing in.The embodiment of the present invention be for the angle of user to carry out the strategy of business object input, there is stronger feasibility and practical significance.
The business object of the embodiment of the present invention is advertisement video.The right of broadcasting of all popular video on the market may be had hardly from certain video website reality, but utilize the embodiment of the present invention, owing to throwing in strategy for the advertisement video for user, therefore, even if advertiser wants that the video frequency program throwing in advertisement video does not obtain right of broadcasting in video website, also can determine to view and admire the targeted customer crowd that advertiser wants the video frequency program throwing in advertisement video by original search data.When this targeted customer crowd is when there being the video website of right of broadcasting to carry out viewing activity, to targeted customer crowd's broadcast advertisement video, the want advertisement of advertiser can greatly can be met.
Accompanying drawing explanation
Fig. 1 is the flow chart of steps of the embodiment of the method that a kind of business object orientation of the present invention is thrown in;
Fig. 2 is that a kind of advertisement fixing for user of the present invention is to the schematic flow sheet thrown in;
Fig. 3 is the structured flowchart of the device embodiment that a kind of business object orientation of the present invention is thrown in.
Embodiment
For enabling above-mentioned purpose of the present invention, feature and advantage become apparent more, and below in conjunction with the drawings and specific embodiments, the present invention is further detailed explanation.
With reference to Fig. 1, show the flow chart of steps of the embodiment of the method that a kind of business object orientation of the present invention is thrown in, specifically can comprise the steps:
Step 101, obtains original search data;
It should be noted that, business object mentioned in the embodiment of the present invention, refers to that user is when carrying out viewing activity, to the advertisement video that user throws in.Certainly, business object is not limited only to advertisement video in practice, and other comprise the ad data of various information can also to comprise voice, image etc., the embodiment of the present invention to this without the need to being limited.
In specific implementation, original search data can be the initial search daily record of user, and initial search daily record refers to that institute records the log information of generation when user to carry out on the net adopting keyword to carry out the search of video or other things.
In embodiments of the present invention, original search data can comprise the search information of user in video website, the search data such as used when the use search engine search of a certain video website.Certainly, original search data can also comprise the search data of other video website, even the search data of other non-search engines for video.
In other words, original search data in embodiments of the present invention, except the search data under a certain video website, can also comprise from third-party search data.The acquisition source of original search data can be adjusted in actual applications according to actual conditions, in the embodiment of the present invention, this is not limited.
Step 102, adopts described original search data acquisition user to associate with search keyword right;
In one preferred embodiment of the invention, can comprise user ID and search keyword in described original search data, described step 102 can comprise following sub-step:
Sub-step S11, extracts user ID and search keyword from described original search data;
Sub-step S12, it is right that the described user ID that employing extracts and search keyword associate with search keyword as user.
In embodiments of the present invention, pre-service is carried out for the original search data got, therefrom to filter out required data, carry out follow-up process.
In a kind of preferred exemplary of the present invention, ETL (Extract-Transform-Load can be adopted, data warehouse technology) cleaning treatment is carried out for initial search daily record, with from initial search daily record, clean out the desired datas such as user ID, keyword, search time.
When adopting ETL technology to process for initial search daily record, processing mode can also be determined further according to the data volume of initial search daily record.
Such as, for data or the less data of a few G, unit process can be adopted.For the data that a few more than G is even larger, then can adopt the field of distributed file processing hadoop that can carry out distributed treatment to mass data, utilize mapreduce programming model wherein to carry out concurrent cleaning to initial search daily record, finally the desired datas such as the user ID of cleaning out, keyword, search time are imported in the hive table of field of distributed file processing hadoop.
Such as, by the result of the original search data after the cleaning of ETL technology, namely every bar user associates adopting this form with search keyword: <user-id><keywor d><action-time>.
It should be noted that, above-mentioned the ETL technology of cleaning treatment is carried out as just example for original search data, when implementing the embodiment of the present invention, other technology can be adopted to carry out cleaning treatment for original search data, and along with the development of large data technique, other how better correlation techniques can also be utilized to carry out cleaning treatment for original search data, and the embodiment of the present invention is not limited this.
Step 103, adopts described user to associate with search keyword and determines targeted customer crowd to preset keyword word bag;
In embodiments of the present invention, can be pre-created keyword word bag, keyword word bag comprises keyword, and particular content can by video website self-defining.
In viewing activity on internet video, user often adopts search keyword to locate interested video frequency program by search engine, such as user can pass through at search engine inputting programm name, program welcome guest, program category etc. search for variety show, TV play, film and other video frequency programs liked.Have the user of this search behavior, according to the viewing data display of collecting, have very high probability to complete the viewing activity of associated video program.And the seller of advertisement video often compares the viewing activity input advertisement video of wishing to very high probability can be had to complete associated video program.
In specific implementation, the seller of advertisement video can comprise the video website that large-scale portal website, media companies and most of user create content type, in the operation of video website, the input of advertisement video is one of major source of revenues, current advertisement video sell mode, mainly according to VV amount calculate.
Wherein, VV is writing a Chinese character in simplified form of " VideoView ", and the Chinese meaning is " video playback amount ".It is one of important parameter weighing video program play effect.At present, the explanation that some video website is measured for VV is, once watches more than being considered as 5 seconds.Current VV quantitative statistics is not also industry standard, but domestic also have many video website to start to adopt these data to publicize.
Therefore, if the targeted customer crowd of the viewing activity that can complete associated video program can be drawn a circle to approve, the cost that advertiser throws in advertisement can be reduced while reaching input effect, because advertiser is without the need to specially in order to throw in advertisement video, and go to go to obtain popular video program play power from video website.In addition, because video website is without the need to specially distributing certain popular video frequency program, such as the copyright of popular variety or popular TV play carrys out the advertisement video of broadcast advertisement master, therefore can also reduce the copyright expenditure of video website.
In an example of embody rule of the present invention, " video A " is adopted to represent searched video frequency program, " crowd B " represents the crowd having this search behavior, and " advertiser C " represents owner video frequency program being thrown in advertisement, and " video website D " represents the video website of user's viewing activity.
When advertiser C wants to throw in advertisement video on video A, just certain video website D cannot provide the play content of video A, but video website D is by analyzing the crowd's viewing data collected, other this video website viewing behavior of crowd B can be obtained, so can consider at crowd B is advertiser C relevant ads video when watching other video, thus reach similar advertisement delivery effect.Wherein, so-called relevant advertisements video just refers to that advertiser C wants the advertisement video will thrown in when searched video playback,
In one preferred embodiment of the invention, described step 103 can comprise following sub-step:
Sub-step S21, judges in preset keyword word bag, whether there is the keyword corresponding with the search keyword searching for keyword associated pair with described user; If so, then sub-step S22 is performed;
Sub-step S22, is defined as targeted customer crowd by user corresponding with the user ID of search keyword associated pair for described user.
In the example of embody rule of the present invention, the crowd being searched for keyword in keyword word bag by delineation determines targeted customer crowd.Suppose to there is keyword word bag a, adopt the search keyword cleaned out from original search data, remove traversal keyword word bag, if existed in keyword word bag and user and the keyword of search Keywords matching searching for keyword associated pair, then user corresponding with the user ID of search keyword associated pair for this user can be defined as targeted customer crowd, namely those have very high probability to complete the people of the viewing activity of associated video program.
In embodiments of the present invention, user and search keyword associated pair can also comprise search time.In practice, data have certain ageing usually, exceed certain hour data some can not be used again.Therefore in embodiments of the present invention, according to search time, the data that some are comparatively remote can also be removed, thus improve the validity of drawn a circle to approve targeted customer crowd.
Step 104, when the operation that described targeted customer crowd performs meets pre-conditioned, throws in business object to described targeted customer crowd according to business object demand of throwing in.
In one preferred embodiment of the invention, described step 104 can comprise following sub-step:
Sub-step S31, whether the operation detecting described targeted customer crowd execution in real time meets pre-conditioned;
Sub-step S32, when the operation detecting that described targeted customer crowd performs meets pre-conditioned, throws in the business object in preset business object list to described targeted customer crowd.
In embodiments of the present invention, can detect in real time and determine whether targeted customer crowd carries out viewing activity, if targeted customer crowd determines to need viewing, the operation then can regarding as user's execution meets pre-conditioned, then can before viewing, in viewing, or after viewing, throw in the advertisement video be placed in advance in advertising listing to targeted customer crowd.
In one preferred embodiment of the invention, described sub-step S32 can comprise following sub-step:
Sub-step S32-1, when the operation detecting that described targeted customer crowd performs meets pre-conditioned, obtains preset business object list; Business object in described preset business object list has priority;
Sub-step S32-2, according to the priority of the business object in described preset business object list, throws in the business object in described preset business object list to described targeted customer crowd.
In a kind of preferred exemplary of the present invention, throw in effect to reach more preferably advertisement video, can also corresponding priority or weight be set for different advertisement videos.
The embodiment of the present invention is when detecting that targeted customer crowd carries out viewing activity, first priority or the weight of each advertisement video in the list of advertisement video is determined, then according to the order of the priority of each advertisement video or the size of weight, throw in targeted customer crowd according to the order of sequence.
In specific implementation, certain video website may have the right of broadcasting of all popular video on the market hardly, but utilize the embodiment of the present invention, owing to throwing in strategy for the advertisement video for user, therefore, even if advertiser wants that the video frequency program throwing in advertisement video does not obtain right of broadcasting in video website, also can determine to view and admire the targeted customer crowd that advertiser wants the video frequency program throwing in advertisement video by original search data, when this targeted customer crowd is when there being the video website of right of broadcasting to carry out viewing activity, can to targeted customer crowd's broadcast advertisement video, greatly can meet the want advertisement of advertiser.
The application embodiment of the present invention, the targeted customer crowd that advertiser wants the video frequency program throwing in advertisement video may be viewed and admired owing to navigating to, that is to say that those have high probability to complete the targeted customer crowd of viewing activity, therefore can meet the want advertisement that the play content of video frequency program cannot be provided in video website.
Even if the embodiment of the present invention does not have advertiser to want to throw in the right of broadcasting of video frequency program of advertisement video due to video website, also can navigate to and high probability can complete the targeted customer crowd of viewing activity, more advertiser therefore can be attracted to carry out video website and throw in advertisement.And for video website, also without the need to specially buying the copyright of some video frequency program, therefore popular variety show can also be reduced, the copyright expenditure of popular TV play etc., video website can spend more energy in attraction VV amount.
In order to make those skilled in the art understand the embodiment of the present invention better, concrete example is below adopted to be described for the advertisement video launch process of the embodiment of the present invention
With reference to the of the present invention a kind of advertisement fixing for user shown in Fig. 2 to the schematic flow sheet thrown in, advertisement video input step is particularly:
1, obtain original search data;
2, for original search data adopt ETL technology clean out search keyword be combined into user with user ID and search for keyword associate right;
3, it is right that input user associates with search keyword;
4, input keyword word bag a;
5, the screening adopting user and search keyword associates carrying out targeted customer crowd b with input keyword word bag a operates, output targeted customer crowd b;
6, input targeted customer crowd b;
7, input advertisement putting demand;
8, throw in the corresponding advertisement video of this demand according to advertisement putting demand to targeted customer crowd b.
It is right that the embodiment of the present invention associates with search keyword according to original search data acquisition user, then associate according to user and determine targeted customer crowd with search keyword to preset keyword word bag, when targeted customer crowd carries out viewing activity, carry out directed input advertisement video to targeted customer crowd according to business object demand of throwing in.The embodiment of the present invention is to carry out the strategy of advertisement video input for the angle of user, be intended to people not to thing, by search keyword location purpose crowd, then the viewing behavior of this crowd each video website is associated, thus meet the demand of more advertisers, there is stronger feasibility and practical significance.
It should be noted that, for embodiment of the method, in order to simple description, therefore it is all expressed as a series of combination of actions, but those skilled in the art should know, the embodiment of the present invention is not by the restriction of described sequence of movement, because according to the embodiment of the present invention, some step can adopt other orders or carry out simultaneously.Secondly, those skilled in the art also should know, the embodiment described in instructions all belongs to preferred embodiment, and involved action might not be that the embodiment of the present invention is necessary.
With reference to Fig. 3, show the structured flowchart of the device embodiment that a kind of business object orientation of the present invention is thrown in, specifically can comprise as lower module:
Data acquisition module 201, for obtaining original search data;
Associate acquisition module 202, right for adopting described original search data acquisition user to associate with search keyword;
In one preferred embodiment of the invention, described original search data comprises user ID and search keyword, and described association can comprise following submodule to acquisition module 202:
Data extract submodule, for extracting user ID and search keyword from described original search data;
Associate generation submodule, for adopt the described user ID that extracts and search keyword as user with search for keyword associate right.
Target determination module 203, associates for adopting described user and determines targeted customer crowd with search keyword to preset keyword word bag;
In one preferred embodiment of the invention, described target determination module 203 can comprise following submodule:
Keyword judges submodule, whether there is the keyword corresponding with the search keyword searching for keyword associated pair with described user for judging in preset keyword word bag; If so, then call;
Targeted customer crowd determines submodule, for user corresponding for the user ID of described user and search keyword associated pair is defined as targeted customer crowd.
Business object putting module 204, for when the operation that described targeted customer crowd performs meets pre-conditioned, throws in business object to described targeted customer crowd according to business object demand of throwing in.
In one preferred embodiment of the invention, described business object putting module 204 can comprise following submodule:
Operation detection submodule, whether the operation performed for detecting described targeted customer crowd in real time meets pre-conditioned;
Business object throws in submodule, during for meeting pre-conditioned in the operation detecting that described targeted customer crowd performs, throws in the business object in the preset business object list of search to described targeted customer crowd.
In one preferred embodiment of the invention, the business object in described preset business object list has priority, and described business object is thrown in submodule and can be comprised as lower unit:
Business object list acquiring unit, during for meeting pre-conditioned when the operation detecting that described targeted customer crowd performs, obtains preset business object list; Business object in described preset business object list has priority;
Business object throws in unit, for the priority according to the business object in described preset business object list, throws in the business object in preset business object list to described targeted customer crowd.
In one preferred embodiment of the invention, described original search data can also comprise search time, and described business object can be advertisement video.
For device embodiment, due to itself and embodiment of the method basic simlarity, so description is fairly simple, relevant part illustrates see the part of embodiment of the method.
Each embodiment in this instructions all adopts the mode of going forward one by one to describe, and what each embodiment stressed is the difference with other embodiments, between each embodiment identical similar part mutually see.
Those skilled in the art should understand, the embodiment of the embodiment of the present invention can be provided as method, device or computer program.Therefore, the embodiment of the present invention can adopt the form of complete hardware embodiment, completely software implementation or the embodiment in conjunction with software and hardware aspect.And the embodiment of the present invention can adopt in one or more form wherein including the upper computer program implemented of computer-usable storage medium (including but not limited to magnetic disk memory, CD-ROM, optical memory etc.) of computer usable program code.
The embodiment of the present invention describes with reference to according to the process flow diagram of the method for the embodiment of the present invention, terminal device (system) and computer program and/or block scheme.Should understand can by the combination of the flow process in each flow process in computer program instructions realization flow figure and/or block scheme and/or square frame and process flow diagram and/or block scheme and/or square frame.These computer program instructions can being provided to the processor of multi-purpose computer, special purpose computer, Embedded Processor or other programmable data processing terminal equipment to produce a machine, making the instruction performed by the processor of computing machine or other programmable data processing terminal equipment produce device for realizing the function of specifying in process flow diagram flow process or multiple flow process and/or block scheme square frame or multiple square frame.
These computer program instructions also can be stored in can in the computer-readable memory that works in a specific way of vectoring computer or other programmable data processing terminal equipment, the instruction making to be stored in this computer-readable memory produces the manufacture comprising command device, and this command device realizes the function of specifying in process flow diagram flow process or multiple flow process and/or block scheme square frame or multiple square frame.
These computer program instructions also can be loaded on computing machine or other programmable data processing terminal equipment, make to perform sequence of operations step to produce computer implemented process on computing machine or other programmable terminal equipment, thus the instruction performed on computing machine or other programmable terminal equipment is provided for the step realizing the function of specifying in process flow diagram flow process or multiple flow process and/or block scheme square frame or multiple square frame.
Although described the preferred embodiment of the embodiment of the present invention, those skilled in the art once obtain the basic creative concept of cicada, then can make other change and amendment to these embodiments.So claims are intended to be interpreted as comprising preferred embodiment and falling into all changes and the amendment of embodiment of the present invention scope.
Finally, also it should be noted that, in this article, the such as relational terms of first and second grades and so on is only used for an entity or operation to separate with another entity or operational zone, and not necessarily requires or imply the relation that there is any this reality between these entities or operation or sequentially.And, term " comprises ", " comprising " or its any other variant are intended to contain comprising of nonexcludability, thus make to comprise the process of a series of key element, method, article or terminal device and not only comprise those key elements, but also comprise other key elements clearly do not listed, or also comprise by the intrinsic key element of this process, method, article or terminal device.When not more restrictions, the key element limited by statement " comprising ... ", and be not precluded within process, method, article or the terminal device comprising described key element and also there is other identical element.
Above to the device that method and a kind of business object orientation of a kind of business object orientation provided by the present invention input are thrown in, be described in detail, apply specific case herein to set forth principle of the present invention and embodiment, the explanation of above embodiment just understands method of the present invention and core concept thereof for helping; Meanwhile, for one of ordinary skill in the art, according to thought of the present invention, all will change in specific embodiments and applications, in sum, this description should not be construed as limitation of the present invention.
Claims (11)
1. a method for business object orientation input, is characterized in that, comprising:
Obtain original search data;
Described original search data acquisition user is adopted to associate with search keyword right;
Adopt described user to associate with search keyword and determine targeted customer crowd to preset keyword word bag;
When the operation that described targeted customer crowd performs meets pre-conditioned, throw in business object to described targeted customer crowd according to business object demand of throwing in.
2. method according to claim 1, is characterized in that, described original search data comprises user ID and search keyword, and described employing described original search data acquisition user associates right step with search keyword and comprises:
User ID and search keyword is extracted from described original search data;
It is right that the described user ID that employing extracts and search keyword associate with search keyword as user.
3. method according to claim 1 and 2, is characterized in that, the described user of described employing associates with search keyword and determines that the step of targeted customer crowd comprises to preset keyword word bag:
Judge in preset keyword word bag, whether there is the keyword corresponding with the search keyword searching for keyword associated pair with described user;
If so, then user corresponding with the user ID of search keyword associated pair for described user is defined as targeted customer crowd.
4. method according to claim 1, is characterized in that, when the described operation performed as described targeted customer crowd meets pre-conditioned, the step of throwing in business object according to business object demand of throwing in described targeted customer crowd comprises:
Whether the operation that the described targeted customer crowd of real-time detection performs meets pre-conditioned;
When the operation detecting that described targeted customer crowd performs meets pre-conditioned, throw in the business object in preset business object list to described targeted customer crowd.
5. the method according to claim 1 or 4, is characterized in that, when the described operation when detecting that described targeted customer crowd performs meets pre-conditioned, the step of the business object of throwing in preset business object list to described targeted customer crowd comprises:
When the operation detecting that described targeted customer crowd performs meets pre-conditioned, obtain preset business object list; Business object in described preset business object list has priority;
According to the priority of the business object in described preset business object list, throw in the business object in described preset business object list to described targeted customer crowd.
6. method according to claim 1, is characterized in that, described original search data also comprises search time, and described business object is advertisement video.
7. a device for business object orientation input, is characterized in that, comprising:
Data acquisition module, for obtaining original search data;
Associate acquisition module, right for adopting described original search data acquisition user to associate with search keyword;
Target determination module, associates for adopting described user and determines targeted customer crowd with search keyword to preset keyword word bag;
Business object putting module, for when the operation that described targeted customer crowd performs meets pre-conditioned, throws in business object to described targeted customer crowd according to business object demand of throwing in.
8. device according to claim 1, is characterized in that, described original search data comprises user ID and search keyword, and described association comprises acquisition module:
Data extract submodule, for extracting user ID and search keyword from described original search data;
Associate generation submodule, for adopt the described user ID that extracts and search keyword as user with search for keyword associate right.
9. the device according to claim 7 or 8, is characterized in that, described target determination module comprises:
Keyword judges submodule, whether there is the keyword corresponding with the search keyword searching for keyword associated pair with described user for judging in preset keyword word bag; If so, then invocation target user crowd determines submodule;
Targeted customer crowd determines submodule, for user corresponding for the user ID of described user and search keyword associated pair is defined as targeted customer crowd.
10. device according to claim 7, is characterized in that, described business object putting module comprises:
Operation detection submodule, whether the operation performed for detecting described targeted customer crowd in real time meets pre-conditioned;
Business object throws in submodule, during for meeting pre-conditioned in the operation detecting that described targeted customer crowd performs, throws in the business object in preset business object list to described targeted customer crowd.
11. devices according to claim 7 or 10, is characterized in that, described business object is thrown in submodule and comprised:
Business object list acquiring unit, during for meeting pre-conditioned when the operation detecting that described targeted customer crowd performs, obtains preset business object list; Business object in described preset business object list has priority;
Business object throws in unit, for the priority according to the business object in described preset business object list, throws in the business object in described preset business object list to described targeted customer crowd.
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| CN201510634867.7A CN105184616B (en) | 2015-09-29 | 2015-09-29 | Method and device for directionally delivering business object |
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| CN201510634867.7A CN105184616B (en) | 2015-09-29 | 2015-09-29 | Method and device for directionally delivering business object |
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Cited By (10)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN105469284A (en) * | 2015-12-30 | 2016-04-06 | 深圳市鼎芯无限科技有限公司 | Method and apparatus for judging user interest degree |
| CN105761100A (en) * | 2016-02-03 | 2016-07-13 | 上海秒硕网络科技有限公司 | Advertising method according to orientation priority |
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| CN105761100A (en) * | 2016-02-03 | 2016-07-13 | 上海秒硕网络科技有限公司 | Advertising method according to orientation priority |
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| CN107590169B (en) * | 2017-04-14 | 2020-03-06 | 南方科技大学 | Operator gateway data preprocessing method and system |
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