CN105160044A - Method and device for counting page clicking behaviors based on position coordinates - Google Patents

Method and device for counting page clicking behaviors based on position coordinates Download PDF

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Publication number
CN105160044A
CN105160044A CN201510691070.0A CN201510691070A CN105160044A CN 105160044 A CN105160044 A CN 105160044A CN 201510691070 A CN201510691070 A CN 201510691070A CN 105160044 A CN105160044 A CN 105160044A
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China
Prior art keywords
coordinate information
page
click
location coordinate
behavior
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CN201510691070.0A
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Chinese (zh)
Inventor
吴凯
王海旭
李静
李双义
吕艳
王晶晶
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Beijing Jingdong Century Trading Co Ltd
Beijing Jingdong Shangke Information Technology Co Ltd
Original Assignee
Beijing Jingdong Century Trading Co Ltd
Beijing Jingdong Shangke Information Technology Co Ltd
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Application filed by Beijing Jingdong Century Trading Co Ltd, Beijing Jingdong Shangke Information Technology Co Ltd filed Critical Beijing Jingdong Century Trading Co Ltd
Priority to CN201510691070.0A priority Critical patent/CN105160044A/en
Publication of CN105160044A publication Critical patent/CN105160044A/en
Pending legal-status Critical Current

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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90Details of database functions independent of the retrieved data types
    • G06F16/95Retrieval from the web
    • G06F16/955Retrieval from the web using information identifiers, e.g. uniform resource locators [URL]

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  • Engineering & Computer Science (AREA)
  • Databases & Information Systems (AREA)
  • Theoretical Computer Science (AREA)
  • Data Mining & Analysis (AREA)
  • Physics & Mathematics (AREA)
  • General Engineering & Computer Science (AREA)
  • General Physics & Mathematics (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

The invention provides a method for counting page clicking behaviors. The method comprises the steps that when a page is opened, position coordinate information which denotes a counted area and corresponds to the page is obtained from a cache server; when a clicking behavior is produced, clicking coordinates are compared with the position coordinate information; if the clicking coordinates are located in the counted area denoted by the position coordinate information, the clicking behavior is reported to a data acquisition server. According to the method for counting the page clicking behaviors, the area of which the clicking behaviors need to be counted is denoted through the coordinate information, and the coordinate information is separated from counting codes, so that on-line deployment is not needed, the maintenance cost is extremely low, the counting position can be flexibly set and is not limited by an html label module, and the effect can be achieved in real time after modification.

Description

The position-based coordinate statistics page clicks the method and apparatus of behavior
Technical field
The present invention relates to computer networking technology, be specifically related to the method and apparatus that a kind of position-based coordinate statistics page clicks behavior.
Background technology
The current statistics page clicks behavior, the way of main flow needs first in the page, to place JavaScript (js) statistics codes, then carry out special marking in the position needing statistics to click, such as, on <div>, <a> label of html, add fixed attribute.When this position has user to click time, js statistics codes can judge, if click location is special marking position, then can report click logs.If the position needing statistics to click changes, need adjustment page html code, and again reach the standard grade, maintenance process is more loaded down with trivial details.The label area of html can only be confined in addition for statistics position, statistical regions can not be delimited flexibly.
Summary of the invention
In view of this, the present invention proposes a kind of method of adding up page click behavior.Described method comprises: when the page is opened, and obtains the location coordinate information of expression statistical regions corresponding to the described page from caching server; When producing click behavior, by click coordinate compared with described location coordinate information; And if click coordinate is in the statistical regions that described location coordinate information represents, report described click behavior to data acquisition server.
The invention allows for a kind of device adding up page click behavior.Described device comprises: location coordinate information acquisition module, is configured to the location coordinate information obtaining expression statistical regions corresponding to the described page from caching server; Coordinate mark comparison module, is configured to when producing click behavior, by click coordinate compared with described location coordinate information; And click reporting module, if be configured to click coordinate in the statistical regions that described location coordinate information represents, report described click behavior to data acquisition server.
The invention has the advantages that, utilize coordinate information to represent the region needing to add up click behavior, and this coordinate information and statistics codes are separated, so without the need to deployment of reaching the standard grade, maintenance cost is extremely low, statistics position can set flexibly and be not limited to html label model, can come into force in real time after amendment.
Accompanying drawing explanation
Accompanying drawing is used for understanding the present invention better, does not form limitation of the invention, wherein:
Fig. 1 illustrates that the statistics page of prior art clicks the schematic diagram of the method for behavior.
Fig. 2 illustrates that the position-based coordinate statistics page according to the embodiment of the present invention clicks the schematic diagram of the method for behavior.
Fig. 3 illustrates that the position-based coordinate statistics page according to the embodiment of the present invention clicks the process flow diagram of the method for behavior.
Fig. 4 illustrates that the position-based coordinate statistics page according to the embodiment of the present invention clicks the block diagram of the device of behavior.
Embodiment
Below in conjunction with accompanying drawing, exemplary embodiment of the present invention is explained, comprising the embodiment of the present invention various details with contribute to understand, they should be thought it is only exemplary.Therefore, one of ordinary skill in the art appreciates that and can make various amendment and change to embodiment described herein, and do not depart from the scope of the present invention and spirit.Also for ease of clear and simple and clear, in below describing, eliminate the description to known function and structure.
Fig. 1 illustrates that the statistics page of prior art clicks the schematic diagram of the method for behavior.It realizes principle and comprises three phases: early-stage preparations, Data Collection and data processing.Specifically comprise:
1) in the page, js statistics codes is placed;
2) to needing the html code adding up click location to carry out special marking;
3), after user produces click behavior on the page, trigger js statistics codes and judge;
4) if this click location is without special marking,--then perform this click action;
5) if this click location has special marking, then first report click logs, then perform click action; And
6) data acquisition server receives click data.
Can find out, the shortcoming of prior art is:
1) mark is write extremely in page code, revises extremely inconvenient, and deployment of need reaching the standard grade, maintenance cost is very high;
2) add up the label area that position can only be confined to html, if want that the position added up is positioned in the middle of two labels or crossover location, just can not delimit statistical regions flexibly.
Fig. 2 illustrates that the position-based coordinate statistics page according to the embodiment of the present invention clicks the schematic diagram of the method for behavior.Specifically comprise:
1) statistics page setting statistical regions is directed to.On the page of statistics, draw a circle to approve any rectangle position, positional information deposited with x, y coordinate form, x, y are respectively corresponding transverse axis and the longitudinal axis, and each axle has two parameters, is respectively terminal.Leave statistical information in caching server with the form of key and value be associated, wherein key is page link information, and value is positional information;
2) after the page is opened, setting js goes caching server to obtain key and value data corresponding to this page automatically, and pre-add sets out the set of this page statistics position coordinates;
3), when producing click behavior, click coordinate is combined with preloading data and compares;
4) if in statistical regions, then a click data daily record is reported to data acquisition server; And
5) if need to adjust statistics position, then adjusting key/value coordinate data in caching server, without the need to revising html code on line, without the need to deployment of reaching the standard grade, can come into force in real time.
Fig. 3 illustrates that the position-based coordinate statistics page according to the embodiment of the present invention clicks the process flow diagram of the method 300 of behavior.As shown in Figure 3, comprise according to a kind of method 300 of adding up page click behavior of the embodiment of the present invention: step 301, when the page is opened, obtains the location coordinate information of expression statistical regions corresponding to the described page from caching server; Step 302, when producing click behavior, by click coordinate compared with described location coordinate information; And step 303, if click coordinate is in the statistical regions that described location coordinate information represents, reports described click behavior to data acquisition server.
In one embodiment, the link information of the described page and described location coordinate information are stored in described caching server explicitly.
In one embodiment, described statistical regions is rectangular area.
In one embodiment, described location coordinate information is two coordinates pair for the formation of matrix area, and each coordinate is to comprising transverse axis coordinate and ordinate of orthogonal axes.
In one embodiment, described statistical regions is revised by the location coordinate information in amendment caching server.
Fig. 4 illustrates that the position-based coordinate statistics page according to the embodiment of the present invention clicks the block diagram of the device 400 of behavior.As shown in Figure 4, comprise according to a kind of device 400 adding up page click behavior of the embodiment of the present invention: location coordinate information acquisition module 401, is configured to the location coordinate information obtaining expression statistical regions corresponding to the described page from caching server; Coordinate mark comparison module 402, is configured to when producing click behavior, by click coordinate compared with described location coordinate information; And click reporting module 403, if be configured to click coordinate in the statistical regions that described location coordinate information represents, report described click behavior to data acquisition server.
In one embodiment, the link information of the described page and described location coordinate information are stored in described caching server explicitly.
In one embodiment, described statistical regions is rectangular area.
In one embodiment, described location coordinate information is two coordinates pair for the formation of matrix area, and each coordinate is to comprising transverse axis coordinate and ordinate of orthogonal axes.
In one embodiment, described statistical regions is revised by the location coordinate information in amendment caching server.
It should be noted that and these are only preferred embodiment of the present invention and principle.Person of skill in the art will appreciate that, the invention is not restricted to specific embodiment here.Those skilled in the art can make various significant change, adjustment and substitute, and does not depart from protection scope of the present invention.Scope of the present invention is defined by claims.

Claims (10)

1. add up the method that the page clicks behavior, comprising:
When the page is opened, obtain the location coordinate information of expression statistical regions corresponding to the described page from caching server;
When producing click behavior, by click coordinate compared with described location coordinate information; And
If click coordinate is in the statistical regions that described location coordinate information represents, report described click behavior to data acquisition server.
2. method according to claim 1, wherein, link information and the described location coordinate information of the described page are stored in described caching server explicitly.
3. method according to claim 1, wherein, described statistical regions is rectangular area.
4. the method according to claim 1 or 3, wherein, described location coordinate information is two coordinates pair for the formation of matrix area, and each coordinate is to comprising transverse axis coordinate and ordinate of orthogonal axes.
5. method according to claim 1, wherein, described statistical regions is revised by the location coordinate information in amendment caching server.
6. add up the device that the page clicks behavior, comprising:
Location coordinate information acquisition module, is configured to the location coordinate information obtaining expression statistical regions corresponding to the described page from caching server;
Coordinate mark comparison module, is configured to when producing click behavior, by click coordinate compared with described location coordinate information; And
Click reporting module, if be configured to click coordinate in the statistical regions that described location coordinate information represents, report described click behavior to data acquisition server.
7. device according to claim 6, wherein, link information and the described location coordinate information of the described page are stored in described caching server explicitly.
8. device according to claim 6, wherein, described statistical regions is rectangular area.
9. the device according to claim 6 or 8, wherein, described location coordinate information is two coordinates pair for the formation of matrix area, and each coordinate is to comprising transverse axis coordinate and ordinate of orthogonal axes.
10. device according to claim 6, wherein, described statistical regions is revised by the location coordinate information in amendment caching server.
CN201510691070.0A 2015-10-22 2015-10-22 Method and device for counting page clicking behaviors based on position coordinates Pending CN105160044A (en)

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Application Number Priority Date Filing Date Title
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Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN107644034A (en) * 2016-07-22 2018-01-30 北京京东尚科信息技术有限公司 Dynamic Display based on DOM tree structure clicks on the method, apparatus and system of figure
CN111104608A (en) * 2018-10-25 2020-05-05 华为技术有限公司 Webpage data processing method and related device

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CN103488507A (en) * 2013-09-18 2014-01-01 北京思特奇信息技术股份有限公司 User behavior trajectory playback method
CN103544325A (en) * 2013-11-11 2014-01-29 北京国双科技有限公司 Data processing method and device used for web page clicking distribution
CN104572783A (en) * 2013-10-29 2015-04-29 深圳市腾讯计算机系统有限公司 Webpage click condition displaying method and device

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Publication number Priority date Publication date Assignee Title
CN101980191A (en) * 2010-10-14 2011-02-23 优视科技有限公司 Method and device for locking focus element in webpage browsing process
CN102752848A (en) * 2011-04-19 2012-10-24 腾讯科技(深圳)有限公司 Method and device for acquiring position information
CN102999500A (en) * 2011-09-09 2013-03-27 深圳市快播科技有限公司 Statistical method and system for click rate
WO2013185585A1 (en) * 2012-06-13 2013-12-19 优视科技有限公司 Method and device for determining focus element
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CN111104608A (en) * 2018-10-25 2020-05-05 华为技术有限公司 Webpage data processing method and related device

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Application publication date: 20151216