CN105025446A - Multimedia player, information server and information acquisition method - Google Patents
Multimedia player, information server and information acquisition method Download PDFInfo
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- CN105025446A CN105025446A CN201510483961.7A CN201510483961A CN105025446A CN 105025446 A CN105025446 A CN 105025446A CN 201510483961 A CN201510483961 A CN 201510483961A CN 105025446 A CN105025446 A CN 105025446A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/12—Messaging; Mailboxes; Announcements
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W88/00—Devices specially adapted for wireless communication networks, e.g. terminals, base stations or access point devices
- H04W88/02—Terminal devices
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Abstract
The invention provides a multimedia player, an information server and an information acquisition method. The information acquisition method comprises the following steps that a wireless identification code is acquired from the multimedia player, and the wireless identification code is transmitted to the information server; and push information returned from the information server is displayed. Advantages of the information acquisition method are that the mapping relation of the multimedia identification code and the push information is stored on the information server, and different information can be pushed to users under different time and conditions without performing any change on the contents in the multimedia players through the users of the information server so that storage pressure and maintenance cost of the multimedia player can be reduced.
Description
Technical field
The present invention relates to communication technical field, particularly relate to a kind of multimedia player, information server and information obtaining method.
Background technology
In market, the occasion such as subway and bus stop arranges multimedia player to carry out the message such as play multimedia advertisement is current a kind of common commercial propaganda pattern.But simple multimedia advertising to the abundant exhibiting product content of user within the limited time, even directly cannot form bargain transaction.Therefore, in order to obtain better Consumer's Experience, a kind of way of the prior art is built-in Quick Response Code or buy the information such as network address in video, allows user use the terminals such as mobile phone to obtain more information by other mode.Such as scan Quick Response Code and obtain product parameters and quotation, or input network address directly places an order.
The shortcoming of prior art is, the information such as Quick Response Code or purchase network address are all produced in multimedia file.Therefore multimedia advertising just cannot be changed once complete.And businessman is constantly change desirable to provide giving the information of client.Such as certain fast food brand, businessman may wish to provide the sales promotion information in hamburger on Monday to client, and provides the sales promotion information of drink Tuesday.And show the access way of client to be constant.Therefore prior art wants to reach the multimedia file that above-mentioned purpose just must make multiple version, which increases the input cost of businessman, also needs multimedia player to have larger memory space and enough display effects clearly.And, the shortcoming of prior art is also by intervention information, businessman cannot judge which multimedia player certain client has browsed and accessed, therefore businessman just cannot evaluate the efficiency of zones of different advertisement putting, also cannot be in different regions according to client and push different message.Prior art wants to reach above-mentioned purpose just must throw in different editions multimedia file in different areas, this also increases the advertisement putting cost of businessman, too increases the maintenance cost of multimedia player.In addition the informational needs such as Quick Response Code or purchase network address takies picture, also reduces the sight of video.
Therefore, provide a set of more excellent multimedia player information server and information obtaining method, reducing advertisement putting cost, and reduce storage pressure and the maintenance cost of multimedia player self, is prior art problem demanding prompt solution.
Summary of the invention
Technical problem to be solved by this invention is, provides a kind of multimedia player information server and information obtaining method, can reduce storage pressure and the maintenance cost of multimedia player self.
In order to solve the problem, the invention provides a kind of multimedia player, comprise multimedia storing unit, for storing at least one multimedia file, a multimedia identification code is preset in each multimedia file, described multimedia player comprises further: an identification code obtains unit, is connected, for obtaining the multimedia identification code of the multimedia file of the current broadcasting of multimedia player with described multimedia storing unit; One wireless transmitting unit, obtain unit with described identification code to be connected, obtain multimedia identification code for obtaining unit from described identification code, and adopt the form of wireless signal to launch a wireless identification code, in described wireless identification code, described multimedia identification code can be parsed.
Optionally, described multimedia player comprises a player identification code preset further, and described wireless transmitting unit obtains described player identification code, and described wireless identification code can parse described player identification code further.
Optionally, described multimedia player comprises a transcoding units further, described transcoding units obtains unit with described identification code and described wireless transmitting unit is connected, described transcoding units is used for described multimedia identification code being sent to outside information server and carries out transcoding, and obtaining the wireless identification code of a correspondence, described wireless transmitting unit obtains and sends this wireless identification code.
Optionally, described multimedia player comprises a player identification code preset further, and described wireless transmitting unit obtains described player identification code; Described multimedia player comprises a transcoding units further, described transcoding units obtains unit with described identification code and described wireless transmitting unit is connected, described transcoding units is used for described multimedia identification code and player identification code being sent to outside information server and carries out transcoding, and obtaining the wireless identification code of a correspondence, described wireless transmitting unit obtains and sends this wireless identification code.
Present invention also offers a kind of information server, comprising: an information bank, for storing multiple pushed information be ready for sending to user terminal; Comprise further: a mapping relations storehouse, for storing the mapping relations between pushed information and multimedia identification code, described multimedia identification code at least one multimedia file that can play corresponding; One Transmit-Receive Unit, is connected with described mapping relations storehouse and information bank, for collecting the wireless identification code that user terminal sends, and therefrom parses multimedia identification code; And for the pushed information meeting mapping relations being sent to corresponding user terminal.
Optionally, described mapping relations storehouse is further used for storing the double mapping relations between pushed information and multimedia identification code and player identification code, described player identification code corresponding at least one can the multimedia player of play multimedia file.
Optionally, described information server comprises a transcoding memory cell further, described transcoding memory cell is connected with described Transmit-Receive Unit and described mapping relations storehouse, the described multimedia identification code that described transcoding memory cell receives for obtaining described Transmit-Receive Unit, convert thereof into a wireless identification code, and the mapping relations of wireless identification code and multimedia identification code are sent to described mapping relations storehouse store.
Optionally, described information server comprises a transcoding memory cell further, described transcoding memory cell is connected with described Transmit-Receive Unit and described mapping relations storehouse, described transcoding memory cell is for the described multimedia identification code that obtains described Transmit-Receive Unit and receive and player identification code, convert thereof into a wireless identification code, and the double mapping relations of wireless identification code and multimedia identification code and player identification code are sent to described mapping relations storehouse store, described player identification code corresponding at least one can the multimedia player of play multimedia file.
Present invention also offers a kind of information obtaining method, comprise the steps: to obtain wireless identification code from multimedia player, multimedia identification code can be parsed in described wireless identification code; Described wireless identification code is sent to information server; Show the pushed information returned from information server.
Optionally, the step of described acquisition multimedia identification code is come into effect according to the user's input command obtained.
The invention has the advantages that, the mapping relations of multimedia identification code and pushed information are stored on information server, the user of information server is without the need to making any change to the content in multimedia player, namely push different information to user under can be implemented in different time and condition, reduce storage pressure and the maintenance cost of multimedia player.
Accompanying drawing explanation
It is player structure schematic diagram described in the specific embodiment of the present invention shown in accompanying drawing 1.
It is the configuration diagram of information server described in the specific embodiment of the present invention shown in accompanying drawing 2.
It is the implementation step schematic diagram of information obtaining method described in the specific embodiment of the present invention shown in accompanying drawing 3.
Embodiment
Elaborate below in conjunction with the embodiment of accompanying drawing to multimedia player provided by the invention, information server and information obtaining method.
First the embodiment of multimedia player of the present invention is provided by reference to the accompanying drawings.Be the player structure schematic diagram of this embodiment shown in accompanying drawing 1, comprise: multimedia storing unit 11, identification code obtain unit 12, wireless transmitting unit 13 and transcoding units 14.
Multimedia storing unit 11 is for storing at least one multimedia file.Described multimedia file can be the one of the picture of video, audio frequency and one or one group Continuous Play.A prefabricated multimedia identification code in each multimedia file, the multimedia identification code of different multimedia files can be identical or different, and a multimedia file also can configure different multimedia identification codes according to being arranged on different multimedia players.Identification code obtains unit 12 and is connected with multimedia storing unit 11, for obtaining the multimedia identification code of the multimedia file of the current broadcasting of multimedia player.
Wireless transmitting unit 13 and described identification code obtain unit 12 and are connected, multimedia identification code is obtained for obtaining unit 12 from described identification code, and adopt the form of wireless signal to launch a wireless identification code, described multimedia identification code can be parsed in described wireless identification code.What is called parses described multimedia identification code, directly with the form of plain code, multimedia identification code can be write this wireless identification code, also can be the form write adopting encryption, also can be adopt third party device to carry out transcoding, the part of the identification code after transcoding as wireless identification code or wireless identification code is sent.The wireless transmission protocol that wireless transmitting unit 13 adopts can be the combination of one or more in the common wireless protocols such as bluetooth, WIFI and NFC, and adopts the form of broadcast to send, and the user terminal within the scope of any one can receive this signal.
Above-mentioned multimedia player is applicable to being arranged on the public situation such as market, subway or bus stop.The public is when passing by this multimedia player, if interested in the content of showing in play multimedia file, the user terminal that just can be carried by oneself, such as mobile phone, obtains the wireless identification code that this multimedia player is launched.Due to multimedia identification code can be parsed in this wireless identification code, the therefore pushed information that makes of the user terminal person that can obtain multimedia file producing accordingly.And this wireless identification code or the multimedia identification code that parses accordingly which kind of pushed information corresponding, can be configured in exterior arrangement or in user terminal the machine by the producer of multimedia file, and can change at any time.
Specifically, this wireless identification code or content corresponding to the multimedia identification code that parses accordingly if user terminal inside has prestored, then user can directly browse to this content.Such as when multimedia player plays the advertisement of certain computer, on user terminal, the content of corresponding display is the configuration information of this computer and price etc.This this wireless identification code or content corresponding to the multimedia identification code that parses accordingly if user terminal inside does not prestore, then user is also by being reported to the mode of a server by this this wireless identification code or the multimedia identification code that parses accordingly, obtains corresponding content.Reporting can by the local area network (LAN) at the Internet or user place.And server also can be arranged on the internet accordingly or in local area network (LAN).
Above-mentioned multimedia player just plays the information of the machine, therefore can unit work and non-consumption network data traffic, reduce further the operation cost of multimedia player.
And, if arrange different player identification codes to the video of the identical content in different multimedia players, can also configure different pushed information to different multimedia players further, businessman can also evaluate the efficiency of zones of different advertisement putting accordingly.For achieving the above object, another kind of execution mode is for described multimedia player presets a player identification code further.Described wireless transmitting unit 13 obtains described player identification code and is adopted the form of wireless signal to launch.Different player identification codes can be set for each player, also can divide into groups to multimedia player according to region or player types, to the player identification code that each packet configuration is different.Similar with multimedia identification code, player identification code directly can write this wireless identification code with the form of plain code, also can be the form write adopting encryption, also can be adopt third party device to carry out transcoding, the part of the identification code after transcoding as wireless identification code or wireless identification code is sent.Transmitting player identification code can be unified in a wireless identification code with multimedia identification code and send, and also can send separately respectively as two wireless identification codes.This player identification code also can be printed on media player shell, is manually input to user terminal by user.
If above-mentioned multimedia player can be connected to network, then can also transcoding units 14 be set further, described transcoding units 14 obtains unit 12 with described identification code and described wireless transmitting unit 13 is connected, described transcoding units 14 carries out transcoding for described multimedia identification code being sent to outside information server, and obtaining the wireless identification code of a correspondence, described wireless transmitting unit 13 is obtain and send this wireless identification code further.If described multimedia player comprises player identification code, then player identification code and the unified information server being sent to outside of multimedia identification code can also be carried out transcoding by described transcoding units 14 further, or individually independent transcoding is carried out in transmission.Being sent to external server can by the local area network (LAN) at the Internet or user place, and server also can be arranged on the internet accordingly or in local area network (LAN).This embodiment needs multimedia player to be connected to network, but can avoid people's malicious intrusions or amendment multimedia player arrange implement fraud.
In above-described multimedia identification code, player identification code and wireless identification code, the data form of the composition of each identification code can build according to the requirement of different agreement.Such as iBeacon, can be combined as a unique identification code by the Minor of the Major+16bit of the UUID+16bit of 16Byte.
Next the embodiment of information server of the present invention is provided by reference to the accompanying drawings.Be the configuration diagram of information server described in this embodiment shown in accompanying drawing 2, comprise: information bank 21, mapping relations storehouse 22, Transmit-Receive Unit 23 and transcoding memory cell 24.
The structure of the multimedia player in this embodiment can describing with reference to previous embodiment, but be not limited in structure described in previous embodiment.Any one can ensure that the multimedia player that method described in this embodiment is implemented smoothly is all that this embodiment can adopt.
Information bank 21 is for storing multiple pushed information be ready for sending to user terminal.Described pushed information can be note, multimedia message, network address or other be applicable to the multimedia messages that sent by wireless network.
Mapping relations storehouse 22 is for storing the mapping relations between pushed information and multimedia identification code.Described multimedia identification code is an identification code prefabricated in multimedia file.Described multimedia file can be the one of the picture of video, audio frequency and one or one group Continuous Play.The multimedia identification code of different multimedia files can be identical or different, and a multimedia file also can configure different multimedia identification codes according to being arranged on different multimedia players.These mapping relations can be one group, also can be many groups.For organizing mapping relations, can be set as performing a certain group of mapping relations under different time or different conditions more.
Transmit-Receive Unit 23 is connected with described mapping relations storehouse 22 and information bank 21, for collecting the wireless identification code that user terminal sends, and therefrom parses multimedia identification code; And for the pushed information meeting mapping relations being sent to corresponding user terminal.This multimedia identification code is that user terminal obtains from multimedia player, represents the multimedia file that this multimedia player is current play.
Adopt above-mentioned information server when not changing any setting of multimedia player, only can to change mapping relations storehouse 22 and information bank 21, just can realize the flexible configuration to pushed information.As long as the user of information server understands the multimedia identification code of the multimedia file in each multimedia player in advance, just can perform different mapping relations by be defined in different time or condition in mapping relations storehouse 22 under, reach and propelling movement time and propelling movement content are made unified and configured accurately.
If a multimedia file configures different multimedia identification codes according to being arranged in different multimedia players, then above-mentioned information server can also be accomplished to configure different pushed information to different multimedia players further.For achieving the above object, another kind of execution mode is the different player identification code of different player configurations.Described mapping relations storehouse 22 stores further the double mapping relations between pushed information and multimedia identification code and player identification code.Namely the mapping logic in described mapping relations storehouse 22 is that the combination of multimedia identification code and player identification code is defined as an object, and using pushed information as another object, sets up mapping relations between.So also can realize pushing different information to different media players.
Described information server can further include a transcoding memory cell 24, described transcoding memory cell 24 is connected with described Transmit-Receive Unit 23 and described mapping relations storehouse 22, the described multimedia identification code that described transcoding memory cell 24 receives for obtaining described Transmit-Receive Unit 23, convert thereof into a wireless identification code, and the mapping relations of wireless identification code and multimedia identification code are sent to described mapping relations storehouse store.If multimedia player comprises player identification code, then this transcoding memory cell 24 can also be that player identification code and the unification of multimedia identification code are carried out transcoding further, or individually carries out transcoding.The embodiment that have employed transcoding memory cell 24 needs multimedia player to be connected to network, but can avoid people's malicious intrusions or amendment multimedia player arrange implement fraud.
Next the embodiment of information obtaining method of the present invention is provided by reference to the accompanying drawings.Be the implementation step schematic diagram of information obtaining method described in this embodiment shown in accompanying drawing 3, comprise: step S30, obtain wireless identification code from multimedia player; Step S31, is sent to information server by described wireless identification code; Step S32, shows the pushed information returned from information server.
Multimedia player in this embodiment and the structure of information server can describing with reference to previous embodiment, but are not limited in structure described in previous embodiment.Any one can ensure that the multimedia player that method described in this embodiment is implemented smoothly and information server are all that this embodiment can adopt.
Refer step S30, obtains wireless identification code from multimedia player.Multimedia identification code can be parsed in described wireless identification code.Described multimedia player is used for storing and play multimedia file.Described multimedia file can be the one of the picture of video, audio frequency and one or one group Continuous Play.A prefabricated multimedia identification code in each multimedia file, the multimedia identification code of different multimedia files can be identical or different, and a multimedia file also can configure different multimedia identification codes according to being arranged on different multimedia players.Wireless identification code adopts the form of wireless signal launch and collected.The wireless transmission protocol that wireless transmission adopts can be the combination of one or more in the common wireless protocols such as bluetooth, WIFI and NFC, and adopts the form of broadcast to send, and the user terminal within the scope of any one can receive this signal.In this step, if multimedia player is configured with player identification code, in described wireless identification code, described player identification code also should be parsed.Multimedia identification code and player identification code directly can write this wireless identification code with the form of plain code, also can be the form write adopting encryption, also can be adopt third party device to carry out transcoding, the part of the identification code after transcoding as wireless identification code or wireless identification code is sent.Player identification code and multimedia identification code can be unified in a wireless identification code and send, and also can send separately respectively as two wireless identification codes.
In this step, can be the step coming into effect described acquisition wireless identification code according to user to the mode of user terminal input command further, such as user terminal comes into effect this step by perceiving user and shaking mobile phone or input specific voice.
Refer step S31, is sent to an information server by described wireless identification code.If obtain player identification code in step s 30, then this step also comprises the action sending player identification code further.Launch player identification code to send with multimedia identification code is unified, also can individually send.Being sent to information server can by the local area network (LAN) at the Internet or user place, and information server also can be arranged on the internet accordingly or in local area network (LAN).
Refer step S32, shows the pushed information returned from information server.Described pushed information can be note, multimedia message, network address or other be applicable to the multimedia messages that sent by wireless network.Mapping relations between pushed information and multimedia identification code configure in information server.
Adopt the method described in above-mentioned embodiment, the mapping relations of multimedia identification code and pushed information are stored on information server, the user of information server is without the need to making any change to the content in multimedia player, namely push different information to user under can be implemented in different time and condition, reduce storage pressure and the maintenance cost of multimedia player.And wireless identification code is just reported to information server by user terminal, corresponding pushed information can be obtained, be a kind of very succinct information interacting method, farthest reduce the network traffic data of user terminal.
The above is only the preferred embodiment of the present invention; it should be pointed out that for those skilled in the art, under the premise without departing from the principles of the invention; can also make some improvements and modifications, these improvements and modifications also should be considered as protection scope of the present invention.
Claims (10)
1. a multimedia player, comprises multimedia storing unit, for storing at least one multimedia file, it is characterized in that, preset a multimedia identification code in each multimedia file, described multimedia player comprises further:
One identification code obtains unit, is connected, for obtaining the multimedia identification code of the multimedia file of the current broadcasting of multimedia player with described multimedia storing unit;
One wireless transmitting unit, obtain unit with described identification code to be connected, obtain multimedia identification code for obtaining unit from described identification code, and adopt the form of wireless signal to launch a wireless identification code, in described wireless identification code, described multimedia identification code can be parsed.
2. multimedia player according to claim 1, it is characterized in that, described multimedia player comprises a player identification code preset further, and described wireless transmitting unit obtains described player identification code, and described wireless identification code can parse described player identification code further.
3. multimedia player according to claim 1, it is characterized in that, described multimedia player comprises a transcoding units further, described transcoding units obtains unit with described identification code and described wireless transmitting unit is connected, described transcoding units is used for described multimedia identification code being sent to outside information server and carries out transcoding, and obtaining the wireless identification code of a correspondence, described wireless transmitting unit obtains and sends this wireless identification code.
4. multimedia player according to claim 1, is characterized in that, described multimedia player comprises a player identification code preset further, and described wireless transmitting unit obtains described player identification code; Described multimedia player comprises a transcoding units further, described transcoding units obtains unit with described identification code and described wireless transmitting unit is connected, described transcoding units is used for described multimedia identification code and player identification code being sent to outside information server and carries out transcoding, and obtaining the wireless identification code of a correspondence, described wireless transmitting unit obtains and sends this wireless identification code.
5. an information server, comprising:
One information bank, for storing multiple pushed information be ready for sending to user terminal;
It is characterized in that, comprise further:
One mapping relations storehouse, for storing the mapping relations between pushed information and multimedia identification code, described multimedia identification code at least one multimedia file that can play corresponding;
One Transmit-Receive Unit, is connected with described mapping relations storehouse and information bank, for collecting the wireless identification code that user terminal sends, and therefrom parses multimedia identification code; And for the pushed information meeting mapping relations being sent to corresponding user terminal.
6. information server according to claim 5, it is characterized in that, described mapping relations storehouse is further used for storing the double mapping relations between pushed information and multimedia identification code and player identification code, described player identification code corresponding at least one can the multimedia player of play multimedia file.
7. information server according to claim 5, it is characterized in that, described information server comprises a transcoding memory cell further, described transcoding memory cell is connected with described Transmit-Receive Unit and described mapping relations storehouse, the described multimedia identification code that described transcoding memory cell receives for obtaining described Transmit-Receive Unit, convert thereof into a wireless identification code, and the mapping relations of wireless identification code and multimedia identification code are sent to described mapping relations storehouse store.
8. information server according to claim 5, it is characterized in that, described information server comprises a transcoding memory cell further, described transcoding memory cell is connected with described Transmit-Receive Unit and described mapping relations storehouse, described transcoding memory cell is for the described multimedia identification code that obtains described Transmit-Receive Unit and receive and player identification code, convert thereof into a wireless identification code, and the double mapping relations of wireless identification code and multimedia identification code and player identification code are sent to described mapping relations storehouse store, described player identification code corresponding at least one can the multimedia player of play multimedia file.
9. an information obtaining method, is characterized in that, comprises the steps:
Obtain wireless identification code from multimedia player, multimedia identification code can be parsed in described wireless identification code;
Described wireless identification code is sent to information server;
Show the pushed information returned from information server.
10. information obtaining method according to claim 9, is characterized in that, comes into effect the step of described acquisition multimedia identification code according to the user's input command obtained.
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Application publication date: 20151104 |