CN105005906A - Electronic commerce platform management method - Google Patents
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- CN105005906A CN105005906A CN201410160236.1A CN201410160236A CN105005906A CN 105005906 A CN105005906 A CN 105005906A CN 201410160236 A CN201410160236 A CN 201410160236A CN 105005906 A CN105005906 A CN 105005906A
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Abstract
The invention relates to the field of electronic commerce management marketing, and specifically relates to an electronic commerce platform management method. The method employs the following management operation method: step one, a business platform designs three membership forms, i.e., trade company members, consumer members and service provider members; step two, the business platform designs three total income sources; step three, a reward process method is employed for the three kinds of members; step four, all accumulated points of the three kinds of members are counted monthly for receiving bonuses from platform income, and the accumulated points are neither cleared nor emptied after bonus distribution and can continuously participate in monthly bonus distribution of the platform afterwards; and step five, a financial payment method process is employed, i.e., a settlement period starts from the early of a month and ends at the end of the month, platform financial data is issued at the fifth day of each month, and the commission bonus of each member of the platform is paid at the tenth day of each month. The method provided by the invention is simple to operate and convenient to manage, breaks the monopolization of network business giants and brings innovation to internet online sale and consumption.
Description
[technical field]
The present invention relates to managing eBusiness marketing domain, be specifically related to a kind of e-commerce platform management method.
[background technology]
Along with Internet era arrival, net purchase also successfully sells a main channel, people more and more like convenient and swift shopping online, but present shopping online or merchandising, often form an opposite, be both exactly shopping for doing shopping and can not produce effect, dealer is merchandising, the profit of sale can only be taken, and have the profit of most obtain by online ecommerce operation platform.How consumption and dealer to be done shopping and while merchandising, also can divide the profit of online ecommerce operation platform equally, realize a kind of new consumer sales pattern, make ecommerce operation platform carry out low margin age, be the original intention of this management method design.
[summary of the invention]
The object of the invention is to the defect for prior art and deficiency, there is provided a kind of structure simple, a kind of e-commerce platform management method reasonable in design, easy to use, it sets three kinds of members, for different members, adopt integration dividend to reward, recommend deduction prize, run the different combination of performance award these three kinds, carry out profit layering, it has simple to operate, convenient management, greatly can promote the enthusiasm of consumption and dealer, thus break the monopolization of network business giant platform, for internet online spending and consumption bring innovation.
A kind of e-commerce platform management method of the present invention, it adopts following managed operation method:
The first step: its design of this business platform three kinds of member's forms: businessman member, consumption member, operator; Businessman member refers to the vast medium-sized and small enterprises person and trade company that utilize this gondola sales product or provide service to obtain income; The member that the numerous netizens that consumption member refers to this e-commerce platform to do shopping, consume freely register; Operator refers to the commission merchant of this e-commerce platform of agency trade and investment promotion business;
Second step: its total source of design three kinds income of this business platform: expense, the platform licensing of businessman member, the sale service expense of businessman member are joined by operator;
3rd step: the flow and method above-mentioned three kinds of members being adopted to award:
A. the manager bonus flow and method of businessman member is as follows:
I. for businessman member, adopt integration dividend to reward and recommend deduction to reward the management method combined, above-mentioned two kinds of awards monthly add up to provides together;
II. deduction is recommended to reward: the recommendation of all businessman members deduction prize all comes from the deductions of the deduction of 0.25% of all businessman member sales volumes that his directly recommends and 0.5% of all consumption member amount of consumptions that his directly recommends.The businessman member recommended and buyer do not have restricted number;
III. integration dividend is rewarded: one is that businessman member sells or integration is given in consumption 100%, namely in this gondola sales or consume how much amount of money and just give how many integrations, if sales volume or consumption 10,000 yuan that just can obtain 10,000 integrations, this integration never resets, never empties, and only increases; Two is the businessman member that businessman member directly recommends and 10% integration consuming member's turnover, what the businessman member no matter recommended and consumption member occurred is sell or consumption, the integration of family 10% is given in capital, the such as player whose turn comes next sells or has consumed the amount of money of 100 yuan, just gives house 10 integrations; Three is that businessman member often recommends an operator, this member 1000 integration of the disposable award of platform;
B. the manager bonus flow and method consuming member is as follows:
I. the management method of recommending deduction award and integration dividend to reward this combination is adopted:
II. recommend deduction to reward: 0.5% deduction that the recommendation deduction prize of all consumption members all comes from all consumption member sales volumes that he directly recommends and directly recommend all businessman members' 0.25% deductions, businessman member and the consumption member of recommendation do not have restricted number;
III. integration is shared out bonus and is rewarded: one is that consumption member 100% gives integration, and namely this member consumes how much amount of money at this platform and just gives how many integrations, if the amount of consumption be 100 yuan that just can obtain 100 integrations, consume 200 yuan and just give 200 points again; This integration never resets, never empties, and only increases; Two is the businessman member that consumption member directly recommends and 10% integration consuming member's turnover, what the businessman member no matter recommended and consumption member occurred is sell or consumption, the integration of family 10% is given in capital, the such as player whose turn comes next sells or has consumed the amount of money of 100 yuan, just gives house 10 integrations; Three is that consumption member often recommends an operator, this member 1000 integration of the disposable award of platform;
C. for operator, adopt income to have integration dividend award, recommend deduction prize, run performance award three kinds of forms combinations, reward monthly to add up to for three kinds and provides together;
I. recommend deduction to reward: the businessman member sales volume that operator is directly recommended 0.25% deduction and operator directly recommend 0.5% of buyer consumer volume deduction, what the businessman member no matter recommended and consumption member occurred is sell or consumption, all can have deduction; The deduction that the player whose turn comes next sells is 0.25%, and the deduction of player whose turn comes next's consumption is 0.5%; Such as recommended businessman often sells the product of 10,000 yuan, and so go up house and just obtain 10000*0.25%=25 unit, the player whose turn comes next recommended often consumes 100 yuan, so goes up house and just obtains 100*0.5%=0.5 unit;
II. integration is shared out bonus and is rewarded: once being that operator often consumes or integration given by sell goods platform 100%, namely consume or sell how much amount of money just give how many integrations at this platform, if consumption and sell total charge be 10,000 yuan that just can obtain 10,000 integrations, this integration never resets, never empties, and only increases; Two is the businessman member that operator is directly recommended and 10% integration consuming member's turnover, and the businessman member no matter recommended is sell or consumption with consumption member generation, all can give the integration of family 10%; The such as player whose turn comes next sells or has consumed the amount of money of 100 yuan, just gives house 10 integrations; Three is that an operator is directly recommended, platform disposable award 1000 integration at every turn by operator; Four is that the subordinate member that operator is directly or indirectly recommended recommends another operator, and so company rewards this operator 500 integration;
4th step: all integrations of above-mentioned three kinds of members are monthly added up and participated in platform income dividend, and after sharing out bonus, integration does not reset, and does not empty, continues to participate in the later monthly dividend of platform;
5th step: financial payments method flow: adopt is monthly a billing cycle from the beginning of the month to the end of month, monthly No. 5 announcement platform financial datas, monthly pays the bonus deduction of the every member of platform for No. ten.
After adopting said structure, beneficial effect of the present invention is: a kind of e-commerce platform management method of the present invention, it sets three kinds of members, for different members, adopts integration dividend to reward, recommends deduction prize, runs the different combination of performance award these three kinds, carry out profit layering, it has simple to operate, convenient management, greatly can promote the enthusiasm of consumption and dealer, thus break the monopolization of network giant platform, for internet online spending and consumption bring innovation.
[embodiment]
Describe the present invention in detail below by specific embodiment, illustrative examples wherein and explanation are only used for explaining the present invention, but not as a limitation of the invention.
A kind of e-commerce platform management method described in this embodiment, it adopts following managed operation method:
The first step: its design of this business platform three kinds of member's forms: businessman member, consumption member, operator; Businessman member refers to the vast medium-sized and small enterprises person and trade company that utilize this gondola sales product or provide service to obtain income; The member that the numerous netizens that consumption member refers to this e-commerce platform to do shopping, consume freely register; Operator refers to the commission merchant of this e-commerce platform of agency trade and investment promotion business;
Second step: its total source of design three kinds income of this business platform: expense, the platform licensing of businessman member, the sale service expense of businessman member are joined by operator;
3rd step: the flow and method above-mentioned three kinds of members being adopted to award:
A. the manager bonus flow and method of businessman member is as follows:
I. for businessman member, adopt integration dividend to reward and recommend deduction to reward the management method combined, above-mentioned two kinds of awards monthly add up to provides together;
II. deduction is recommended to reward: the recommendation of all businessman members deduction prize all comes from the deductions of the deduction of 0.25% of all businessman member sales volumes that his directly recommends and 0.5% of all consumption member amount of consumptions that his directly recommends.The businessman member recommended and buyer do not have restricted number;
III. integration dividend is rewarded: one is that businessman member sells or integration is given in consumption 100%, namely in this gondola sales or consume how much amount of money and just give how many integrations, if sales volume or consumption 10,000 yuan that just can obtain 10,000 integrations, this integration never resets, never empties, and only increases; Two is the businessman member that businessman member directly recommends and 10% integration consuming member's turnover, what the businessman member no matter recommended and consumption member occurred is sell or consumption, the integration of family 10% is given in capital, the such as player whose turn comes next sells or has consumed the amount of money of 100 yuan, just gives house 10 integrations; Three is that businessman member often recommends an operator, this member 1000 integration of the disposable award of platform;
B. the manager bonus flow and method consuming member is as follows:
I. the management method of recommending deduction award and integration dividend to reward this combination is adopted:
II. recommend deduction to reward: 0.5% deduction that the recommendation deduction prize of all consumption members all comes from all consumption member sales volumes that he directly recommends and directly recommend all businessman members' 0.25% deductions, businessman member and the consumption member of recommendation do not have restricted number;
III. integration is shared out bonus and is rewarded: one is that consumption member 100% gives integration, and namely this member consumes how much amount of money at this platform and just gives how many integrations, if the amount of consumption be 100 yuan that just can obtain 100 integrations, consume 200 yuan and just give 200 points again; This integration never resets, never empties, and only increases; Two is the businessman member that consumption member directly recommends and 10% integration consuming member's turnover, what the businessman member no matter recommended and consumption member occurred is sell or consumption, the integration of family 10% is given in capital, the such as player whose turn comes next sells or has consumed the amount of money of 100 yuan, just gives house 10 integrations; Three is that consumption member often recommends an operator, this member 1000 integration of the disposable award of platform;
C. for operator, adopt income to have integration dividend award, recommend deduction prize, run performance award three kinds of forms combinations, reward monthly to add up to for three kinds and provides together;
I. recommend deduction to reward: the businessman member sales volume that operator is directly recommended 0.25% deduction and operator directly recommend 0.5% of buyer consumer volume deduction, what the businessman member no matter recommended and consumption member occurred is sell or consumption, all can have deduction; The deduction that the player whose turn comes next sells is 0.25%, and the deduction of player whose turn comes next's consumption is 0.5%; Such as recommended businessman often sells the product of 10,000 yuan, and so go up house and just obtain 10000*0.25%=25 unit, the player whose turn comes next recommended often consumes 100 yuan, so goes up house and just obtains 100*0.5%=0.5 unit;
II. integration is shared out bonus and is rewarded: once being that operator often consumes or integration given by sell goods platform 100%, namely consume or sell how much amount of money just give how many integrations at this platform, if consumption and sell total charge be 10,000 yuan that just can obtain 10,000 integrations, this integration never resets, never empties, and only increases; Two is the businessman member that operator is directly recommended and 10% integration consuming member's turnover, and the businessman member no matter recommended is sell or consumption with consumption member generation, all can give the integration of family 10%; The such as player whose turn comes next sells or has consumed the amount of money of 100 yuan, just gives house 10 integrations; Three is that an operator is directly recommended, platform disposable award 1000 integration at every turn by operator; Four is that the subordinate member that operator is directly or indirectly recommended recommends another operator, and so company rewards this operator 500 integration;
4th step: all integrations of above-mentioned three kinds of members are monthly added up and participated in platform income dividend, and after sharing out bonus, integration does not reset, and does not empty, continues to participate in the later monthly dividend of platform;
5th step: financial payments method flow: adopt is monthly a billing cycle from the beginning of the month to the end of month, monthly No. 5 announcement platform financial datas, monthly pays the bonus deduction of the every member of platform for No. ten.
In the present invention, limit the claim of three kinds of member family members, consumption member, operator, it is described below:
First: the condition becoming businessman member:
1) businessman must be enterprise or the self-employed businessman of authorized by state.Must sincerity be particular about, comprise quality sincerity, price is sincere and service is sincere.Quality is sincere: refer to the product that businessman will ensure to provide or service, do not beat quality discount, without prejudice to business ethics, observe commitment to quality.Price is sincere: refer to the product that businessman provides at this platform or price, not higher than the price in this businessman at any platform same period.Service is sincere: refer to that businessman is engaged in commercial activity at this platform and must provides quality services, do not beat service discounts, obey business ethics, fulfil the promise to service content.
2) following personnel can not become businessman member: the personnel of civil disability or limited capacity for civil conduct.Law, administrative regulation must not specify the personnel being engaged in the industry.Find the businessman member not conforming to this regulation, remove immediately.To non-honest businessman member zero tolerance, once there be non-honest phenomenon, unconditionally remove contract immediately, immediately except the membership that disappears, stop the commercial business activities of this platform immediately.
Businessman member has following right:
1) the non-honest behavior of supervision report other businessman member, the right of its qualification cancelled by request platform.
2) supervision report platform consumption member does not meet the condition of this platform defined, and the right of its qualification cancelled by request platform.
3) supervision report platform operation business does not meet the condition of this platform defined, and the right of its qualification cancelled by request platform.
3) right of conductive suggestion is provided to platform.
4) sincere businessman is recommended to become platform businessman member and obtain the right of income.
5) recommendation conscience consumer becomes platform consumption member and obtains the right of income
6) platform member is recommended to become platform operation business and obtain the right of income.
7) check that corporate financial data comprises and check platform integration and member's quantity, consumption, the right of the sale result quantity amount of money.
Businessman member has following obligation:
1) obligation of the non-honest behavior of supervision report other businessman member, the sincere image of maintenance platform is had.
2) have supervision report platform consumption member not meet the condition of this platform defined, the obligation of its qualification cancelled by request platform.
2) oriented platform provides the obligation of conductive suggestion.
3) obligation specifying to pay to platform platform licensing according to platform is had.
4) obligation specifying to pay to platform sale service expense according to platform is had.
5) businessman member is engaged in commercial activity at this platform obligation in accordance with state's laws regulation.
7) businessman member is engaged in commercial activity at this platform and is worthy of careful study sincerity, the obligation obeyed business ethics.
The condition that consumption member should possess:
1) personnel of capacity for civil acts or limited capacity for civil conduct.
2) the consumption member of this platform must be the people having intuitive knowledge, to there is following state after becoming this platform member: be against conscience, unfilial to father and mother, in Working Life, seriously run counter to social conscience, go against nature, speculate with unlawful means, invent a story, blackmail and threaten businessman member etc.Once generation, immediate cancel membership.
Consumption member has following right:
1) the non-honest behavior of supervision report other businessman member, the right of its qualification cancelled by request platform.
2) supervision report platform consumption member does not meet the condition of this platform defined, and the right of its qualification cancelled by request platform.
3) supervision report platform operation business does not meet the condition of this platform defined, and the right of its qualification cancelled by request platform.
4) right of conductive suggestion is provided to platform.
5) sincere businessman is recommended to become platform businessman member and obtain the right of income.
6) recommendation conscience consumer becomes platform consumption member and obtains the right of income
7) platform member is recommended to become platform operation business and obtain the right of income.
8) check that corporate financial data comprises and check platform integration and member's quantity, consumption, the right of the sale result quantity amount of money.
Consumption member has following obligation:
1) obligation of the non-honest behavior of supervision report other businessman member, the sincere image of maintenance platform is had.
2) have supervision report platform consumption member not meet the condition of this platform defined, the obligation of its qualification cancelled by request platform.
3) oriented platform provides the obligation of conductive suggestion.
The condition that operator should possess:
1) first must become businessman member or consumption member, just can apply to become operator
2) operator of this platform must be the people having intuitive knowledge, to there is following state after becoming this platform member: be against conscience, unfilial to father and mother, in Working Life, seriously run counter to social conscience, go against nature, speculate with unlawful means, invent a story, blackmail and threaten businessman member etc.Once discovery, immediate cancel membership.
Following personnel can not become operator: the personnel of civil disability or limited capacity for civil conduct.
Law, administrative regulation must not specify and be engaged in part-timer person.
The right of gold medal member:
1) the non-honest behavior of supervision report other businessman member, the right of its qualification cancelled by request platform.
2) supervision report platform consumption member does not meet the condition of this platform defined, and the right of its qualification cancelled by request platform.
3) supervision report other operators of platform do not meet the condition of this platform defined, and the right of its qualification cancelled by request platform.
4) right of conductive suggestion is provided to platform.
5) sincere businessman is recommended to become platform businessman member and obtain the right of income.
6) recommendation conscience consumer becomes platform consumption member and obtains the right of income
7) platform member is recommended to become platform operation business and obtain the right of income.
8) check that corporate financial data comprises and check platform integration and member's quantity, consumption, the right of the sale result quantity amount of money.
The obligation of operator:
1) obligation of the non-honest behavior of supervision report other businessman member, the sincere image of maintenance platform is had.
2) have supervision report platform consumption member not meet the condition of this platform defined, the obligation of its qualification cancelled by request platform.
3) oriented platform provides the obligation of conductive suggestion.
4) businessman member is engaged in commercial activity at this platform obligation in accordance with state's laws regulation.
5) businessman member is engaged in commercial activity at this platform and is worthy of careful study sincerity, the obligation obeyed business ethics.
The present invention, as follows in Marketing Strategies: based on business platform of the present invention, the popularization of auxiliary blog, microblogging, micro-letter, thus form a kind of Marketing Modes of integration;
Marketing gimmick adopts following mode: (1) network marketing, comprises from media marketing, i.e. Blog Marketing, microblogging marketing, the marketing of micro-letter; (2) other network marketings, comprise SMS marketing, E-mail marketing, QQ marketing, video marketing, search engine marketing, Baidu's popularization etc.; (3) mode is sold directly to households;
The operator of this business platform only receives and joins expense, service management expense and annual platform licensing, does not permanently collect other fees, thus separates out with existing electric quotient module formula, is alleviating the operated pressure of businessman member.Businessman member has enjoyed again the sale that operator gives (consumption, recommendation) integration dividend simultaneously, and multiple income guarantee is conducive to attracting businessman to join this business platform, becomes member, be beneficial to and develop.
It sets three kinds of members, for different members, adopt integration dividend to reward, recommend deduction prize, run the different combination of performance award these three kinds, carry out profit layering, it has simple to operate, convenient management, greatly can promote the enthusiasm of consumption and dealer, thus break the monopolization of network giant platform, for internet online spending and consumption bring innovation.
The above is only better embodiment of the present invention, therefore all equivalences done according to structure, feature and the principle described in patent claim of the present invention change or modify, and are included in patent claim of the present invention.
Claims (1)
1. an e-commerce platform management method, is characterized in that: it adopts following managed operation method:
The first step: its design of this business platform three kinds of member's forms: businessman member, consumption member, operator; Businessman member refers to the vast medium-sized and small enterprises person and trade company that utilize this gondola sales product or provide service to obtain income; The member that the numerous netizens that consumption member refers to this e-commerce platform to do shopping, consume freely register; Operator refers to the commission merchant of this e-commerce platform of agency trade and investment promotion business;
Second step: its total source of design three kinds income of this business platform: expense, the platform licensing of businessman member, the sale service expense of businessman member are joined by operator;
3rd step: the flow and method above-mentioned three kinds of members being adopted to award:
A. the manager bonus flow and method of businessman member is as follows:
I. for businessman member, adopt integration dividend to reward and recommend deduction to reward the management method combined, above-mentioned two kinds of awards monthly add up to provides together;
II. deduction is recommended to reward: the recommendation of all businessman members deduction prize all comes from the deductions of the deduction of 0.25% of all businessman member sales volumes that his directly recommends and 0.5% of all consumption member amount of consumptions that his directly recommends.The businessman member recommended and buyer do not have restricted number;
III. integration dividend is rewarded: one is that businessman member sells or integration is given in consumption 100%, namely in this gondola sales or consume how much amount of money and just give how many integrations, if sales volume or consumption 10,000 yuan that just can obtain 10,000 integrations, this integration never resets, never empties, and only increases; Two is the businessman member that businessman member directly recommends and 10% integration consuming member's turnover, what the businessman member no matter recommended and consumption member occurred is sell or consumption, the integration of family 10% is given in capital, the such as player whose turn comes next sells or has consumed the amount of money of 100 yuan, just gives house 10 integrations; Three is that businessman member often recommends an operator, this member 1000 integration of the disposable award of platform;
B. the manager bonus flow and method consuming member is as follows:
I. the management method of recommending deduction award and integration dividend to reward this combination is adopted:
II. recommend deduction to reward: 0.5% deduction that the recommendation deduction prize of all consumption members all comes from all consumption member sales volumes that he directly recommends and directly recommend all businessman members' 0.25% deductions, businessman member and the consumption member of recommendation do not have restricted number;
III. integration is shared out bonus and is rewarded: one is that consumption member 100% gives integration, and namely this member consumes how much amount of money at this platform and just gives how many integrations, if the amount of consumption be 100 yuan that just can obtain 100 integrations, consume 200 yuan and just give 200 points again; This integration never resets, never empties, and only increases; Two is the businessman member that consumption member directly recommends and 10% integration consuming member's turnover, what the businessman member no matter recommended and consumption member occurred is sell or consumption, the integration of family 10% is given in capital, the such as player whose turn comes next sells or has consumed the amount of money of 100 yuan, just gives house 10 integrations; Three is that consumption member often recommends an operator, this member 1000 integration of the disposable award of platform;
C. for operator, adopt income to have integration dividend award, recommend deduction prize, run performance award three kinds of forms combinations, reward monthly to add up to for three kinds and provides together;
I. recommend deduction to reward: the businessman member sales volume that operator is directly recommended 0.25% deduction and operator directly recommend 0.5% of buyer consumer volume deduction, what the businessman member no matter recommended and consumption member occurred is sell or consumption, all can have deduction; The deduction that the player whose turn comes next sells is 0.25%, and the deduction of player whose turn comes next's consumption is 0.5%; Such as recommended businessman often sells the product of 10,000 yuan, and so go up house and just obtain 10000*0.25%=25 unit, the player whose turn comes next recommended often consumes 100 yuan, so goes up house and just obtains 100*0.5%=0.5 unit;
II. integration is shared out bonus and is rewarded: once being that operator often consumes or integration given by sell goods platform 100%, namely consume or sell how much amount of money just give how many integrations at this platform, if consumption and sell total charge be 10,000 yuan that just can obtain 10,000 integrations, this integration never resets, never empties, and only increases; Two is the businessman member that operator is directly recommended and 10% integration consuming member's turnover, and the businessman member no matter recommended is sell or consumption with consumption member generation, all can give the integration of family 10%; The such as player whose turn comes next sells or has consumed the amount of money of 100 yuan, just gives house 10 integrations; Three is that an operator is directly recommended, platform disposable award 1000 integration at every turn by operator; Four is that the subordinate member that operator is directly or indirectly recommended recommends another operator, and so company rewards this operator 500 integration;
4th step: all integrations of above-mentioned three kinds of members are monthly added up and participated in platform income dividend, and after sharing out bonus, integration does not reset, and does not empty, continues to participate in the later monthly dividend of platform;
5th step: financial payments method flow: adopt is monthly a billing cycle from the beginning of the month to the end of month, monthly No. 5 announcement platform financial datas, monthly pays the bonus deduction of the every member of platform for No. ten.
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