CN104991973A

CN104991973A - Method and apparatus for determining area of interest of users

Info

Publication number: CN104991973A
Application number: CN201510463343.6A
Authority: CN
Inventors: 孟彦; 高金楠
Original assignee: Netease Media Technology Beijing Co Ltd
Current assignee: Netease Media Technology Beijing Co Ltd
Priority date: 2015-07-31
Filing date: 2015-07-31
Publication date: 2015-10-21
Anticipated expiration: 2035-07-31
Also published as: CN104991973B

Abstract

The embodiment of the invention provides a method and apparatus for determining an area of interest of users. The method includes the following steps that: a first area of interest set of the users and social contact objects whom the users are interested in are determined according to operation behaviors generated by network access of the users; a second area of interest set of the social contact objects whom the users are interested in are determined according to operation behaviors generated by network access of the social contact objects and/or related information related to the social contact objects; and the first area of interest set and the second area of interest set of the social contact objects whom the users are interested in are merged, and a merged area of interest set is determined as the area of interest set of the users. According to the method of the invention, the first area of interest set and the second area of interest set of the social contact objects whom the users are interested in are merged, so that the area of interest set of the users can be obtained, and therefore, the efficiency of network multimedia resource access of the users can be improved, and better experience can be brought to the users. The embodiment of the invention also provides an apparatus for determining an area of interest of users.

Description

A kind of determination method and apparatus of user interest field

Technical field

Embodiments of the present invention relate to network communication technology field, and more specifically, embodiments of the present invention relate to a kind of determination method and apparatus of user interest field.

Background technology

This part embodiments of the present invention be intended to for stating in claims provide background or context.Description is not herein because be included in just admit it is prior art in this part.

Along with the development of Internet technology, network is that user provides abundant multimedia resource, comprise: news, picture, audio frequency and video etc., the quantity of information that user faces increases with surprising rapidity, in network multimedia resource provider side, how for different users easily for user provides its interested network multimedia resource to become the more and more urgent demand of network multimedia resource provider.In network multimedia resource user side, because network multimedia resource information amount increases rapidly, the refinement all the more of network multimedia resource classification, and have very strong real-time, it is very difficult and time-consuming that user will obtain interested network multimedia resource in time from the information of magnanimity.

For the problems referred to above, in prior art, propose multiple network multimedia resource recommend method:

The first network multimedia resource recommendation method initiatively can recommend various hot spot networks multimedia resource to user, but, this network multimedia resource recommendation method is to only considering during user's recommendation network multimedia resource whether network multimedia resource is hot point resource, and do not consider the hobby of individual subscriber, identical content is pushed to each user, i.e. hot point resource, can not meet the individual demand of user like this.

The second network multimedia resource recommendation method is for the defect of the first network multimedia resource recommendation method, the first network multimedia resource recommendation method is improved, consider the individual demand of user, major way is the historical viewings situation according to user, calculate the interested network multimedia resource of user's possibility, then relevant network multimedia resource is pushed, for example, user has browsed a large amount of physical culture, music, the article of the classifications such as automobile, then for user recommends physical culture, music, the network multimedia resource of the classifications such as automobile, the classification pushed may be fixed proportion, also may be give priority to according to user's pageview.But although this kind of recommendation is directly with reference to the behavior of user, still comprehensive not when considering the individual demand of user, the true interest distribution of user cannot be embodied, so, inefficient problem when still there is customer access network multimedia resource.

Summary of the invention

In defining method for existing user interest field, still not comprehensive reason when considering the individual demand of user, cannot embody the true interest distribution of user in prior art, and when causing customer access network multimedia resource, efficiency is low.

Therefore in the prior art, network multimedia resource recommendation method is the true interest distribution that network multimedia resource that user recommends fails to meet user, user still to require a great deal of time from the information of magnanimity and obtains interested network multimedia resource in time, and this is very bothersome process.

For this reason, be starved of a kind of defining method of user interest field of improvement, to enable user interest worlds more fully be covered, improve efficiency during customer access network multimedia resource.

In the present context, embodiments of the present invention expect the determination method and apparatus providing a kind of user interest field.

In the first aspect of embodiment of the present invention, provide a kind of defining method of user interest field, comprising:

According to the operation behavior produced during customer access network, determine first interest worlds set and the interested social object of described user of described user;

According to the operation behavior produced during described social object accesses network and/or the relevent information relating to described social object, determine the second interest worlds set of the interested social object of user;

Second interest worlds set of described first interest worlds set and the interested social object of described user is merged, and the interest worlds set being defined as described user is gathered in the interest worlds after merging.

In the second aspect of embodiment of the present invention, provide a kind of user interest field locking equipment really, comprising:

First determination module, for according to the operation behavior produced during customer access network, determines first interest worlds set and the interested social object of described user of described user;

Second determination module, for according to the operation behavior produced during described social object accesses network and/or the relevent information relating to described social object, determines the second interest worlds set of the interested social object of user; And

Merging module, for the second interest worlds set of described first interest worlds set and the interested social object of described user being merged, and the interest worlds set after merging being defined as the interest worlds set of described user.

According to the determination method and apparatus in a kind of user interest field of embodiment of the present invention, can based on the operation behavior produced during customer access network, not only determine the first interest worlds set of user, also determine the interested social object of user, and determine the second interest worlds set of social object, the interest worlds set obtained after first interest worlds set and the set of the second interest worlds being merged is defined as the interest worlds set of user, like this, not only consider the interested first interest worlds set of user, also consider the interested social object of user according to the feature of current social networks, further the second interest worlds of social subject interests are gathered the interest worlds that comprise also as the interested interest worlds of user, compared with prior art, to the individual demand of user consider more comprehensive, embody the interest distribution of user more realistically, improve efficiency during customer access network multimedia resource, for user brings better experience.

summary of the invention

The present inventor finds, in prior art when to user's recommendation network multimedia resource, although directly with reference to the behavior of user, but it is still comprehensive not when considering the individual demand of user, the true interest distribution of user cannot be embodied, inefficient problem when still there is customer access network multimedia resource.Lack a kind of defining method of user interest field in prior art, can to the individual demand of user consider more comprehensive, embody the interest distribution of user more realistically, and then efficiency when improving customer access network multimedia resource.

For this reason, the invention provides a kind of determination method and apparatus of user interest field, the defining method in user interest field can comprise: according to the operation behavior produced during customer access network, determines first interest worlds set and the interested social object of this user of this user; According to the operation behavior produced during the social object accesses network determined and/or the relevent information relating to the social object determined, determine the second interest worlds set of the interested social object of user; Second interest worlds set of the first interest worlds set determined and the interested social object of user is merged, and the interest worlds set being defined as this user is gathered in the interest worlds after merging.Like this, not only consider the interested first interest worlds set of user, also further the second interest worlds of social subject interests are gathered the interest worlds that comprise also as the interested interest worlds of user, to the individual demand of user consider more comprehensive, improve efficiency during customer access network multimedia resource.

After describing ultimate principle of the present invention, lower mask body introduces various non-limiting embodiment of the present invention.

application scenarios overview

First with reference to figure 1, terminal 101, social software server 102 and interest worlds determine that equipment 103 is connected by network, wherein, the terminal that terminal 101 can use for user, also can be the terminal that social object uses, interest worlds determine that equipment 103 and social software server 102 also can for determine interest worlds the same physical equipment that function and social software function unite two into one, and social software server 102 can be at least two server physical equipments for the social software of difference.

Terminal 101 can access social software server 102 by network, the user of terminal 101 uses during social software and produces operation behavior, when equipment 103 and social software server 102 are determined for Same Physical equipment in interest worlds, interest worlds determine that equipment 103 directly can determine that the user of terminal 101 uses the operation behavior produced during social software; When equipment 103 and social software server 102 are determined not for Same Physical equipment in interest worlds, interest worlds determine that equipment 103 can carry out alternately with this social software server 102, and the user obtaining terminal 101 uses the operation behavior produced during social software; Or terminal 101 can record the operation behavior produced when user accesses different social software, and by terminal 101, the operation behavior of record is reported interest worlds and determine equipment 103.

Network can be LAN (Local Area Network), wide area network, mobile Internet etc.Terminal 101 can be portable equipment (such as: mobile phone, flat board, notebook computer etc.), also can be PC (PC, Personal Computer).

illustrative methods

Below in conjunction with the application scenarios of Fig. 1, be described with reference to Figure 2 the method determined for user interest field according to exemplary embodiment of the invention.It should be noted that above-mentioned application scenarios is only that embodiments of the present invention are unrestricted in this regard for the ease of understanding spirit of the present invention and principle and illustrating.On the contrary, embodiments of the present invention can be applied to applicable any scene.

The schematic flow sheet of one embodiment of the defining method in a kind of user interest field that Fig. 2 provides for the embodiment of the present invention, executive agent can determine equipment 103 for the interest worlds in application scenarios overview, is described the flow process of the defining method in a kind of user interest field that one embodiment of the invention provides referring to this figure.

As shown in Figure 2, a kind of defining method of user interest field that one embodiment of the invention provides can comprise the steps:

S201, according to the operation behavior produced during customer access network, determine this user first interest worlds set and the interested social object of this user.

In this step, the network of user's access can comprise various types of network, such as: portal website, various forum, social networks (comprising: microblogging, micro-letter, credulity etc.) etc.The operation behavior produced during customer access network can comprise when user accesses all kinds network and network side carries out interactive operation behavior, during usual customer access network and network side carry out interest and the interested social object of user that interactive operation behavior can embody user, therefore can determine first interest worlds set and the interested social object of this user of this user based on the operation behavior produced during customer access network.

When the first interest worlds set determining user, can based on operation behavior can comprise one or more of following behavior: navigation patterns, comment behavior, forwarding behavior, push up or step on behavior, concern behavior, collection behavior etc.; When determining the interested social object of user, can based on the social object involved by the behavior of aforesaid operations behavior determination aforesaid operations, in addition, can also according to other operation behaviors relating to social object, such as: user participates in social object and to be correlated with the behavior etc. of circle, determines the interested social object of user.

Further, social object can be individual (such as: the interested friend of user, noted public figure etc.) also can be group (such as: the interested tissue of user, well-known unit etc.), the classification that interest worlds can relate to for the interested network multimedia resource of user or field, can using larger classification or field as interest worlds, such as: amusement, physical culture, automobile etc., also can using less classification or field as interest worlds, such as: certain topic, certain event etc., that is, the division of interest worlds can be carried out according to preset rules, here the foundation of division is not limited.

S202, determine the second interest worlds set of the interested social object of user according to the operation behavior produced during the social object accesses network determined in S201 and/or the relevent information that relates to this social object.

In this step, the second interest worlds set of social object can be determined in the following way, comprising:

The first social object for reaching predetermined level in default social networks:

According to the relevent information relating to the first social object, determine the second interest worlds set of the first social object; Or

According to the operation behavior produced during the first social object accesses network and the relevent information relating to the first social object, determine the second interest worlds set of the first social object;

The second social object in social object except the first social object:

According to the operation behavior produced during the second social object accesses network, determine the second interest worlds set of the second social object.

That is, in the process of the second interest worlds set determining social object, for the difference social activity object reaching different predetermined level in default social networks, can determine in different ways.

First social object can for reaching the social object of predetermined level in default social networks, such as: the social object in microblogging with " honored guest (VIP; Very Important Person) " grade, visible, first social object can have certain popularity socially, so when the second interest worlds set determining the first social object, can according to the relevent information relating to the first social object, such as: the information such as history news, biography introduction of the first social object, the second interest worlds set of the first social object is determined; Also can while foundation relates to the relevent information of the first social object, further according to the operation behavior produced during the first social object accesses network (see determining the step that first interest worlds of user are gathered in step S201), jointly determine the second interest worlds set of the first social object.

Second social object can be the social object in social object except the first social object, second social object can be the domestic consumer in social networks, social popularity may not be had, so, when the second interest worlds set determining the second social object, can carry out see the step of the first interest worlds set determining user in step S201.

Further, when the quantity of the social object determined in step S201 is one, directly can determines the second interest worlds set of this social object in step S202, and gather as the second interest worlds of the interested social object of user.And when the quantity of the social object determined in step S201 is for being greater than one, the situation that the quantity for the interested social object of the user determined is greater than, step S202 can be specifically embodied as following steps:

Step one, for each social object determined in S201, according to the operation behavior produced during this social object accesses network and/or the relevent information relating to this social object, determine this social object second interest worlds set.

Step 2, the second interest worlds set that each social object is corresponding respectively to be merged, and the interest worlds set obtained after merging is defined as the second interest worlds set of the interested social object of user.

Suppose in step S201, to determine three social objects (social object a, social object b, with social object c), the second interest worlds set that these three social objects are corresponding is respectively determined in step one, such as: the second interest worlds set of social object a is { physical recreation is military }, the second interest worlds set of social object b is { science and technology is military }, the second interest worlds set of social object c is { amusement science and technology }, so, directly the second interest worlds that three social objects are corresponding respectively can be merged, obtain the second interest worlds set of the interested social object of user for { the military science and technology of physical recreation }.

Further, although determine multiple social object, possible user is not identical to the interest level of different social objects within the different time periods, so, can according to user to the interest level of the social object of difference by the second interest worlds set that each social object is corresponding is comprised interest worlds and is determined weight coefficient, merged each interest worlds with weight coefficient, for this situation, step 2 can be embodied as following steps further again:

Step 2 one, for each social object, statistics preset duration in user to second frequency of the specific operation behavior that the network multimedia resource relating to this social object produces.

Further, in step 2 one, can by second frequency of user in preset duration to the specific operation behavior that the network multimedia resource relating to this social object produces, weigh user's interest level to social object in preset duration, and second frequency is higher, characterizing consumer is higher to this social subject interests degree in preset duration.

Network multimedia resource can be all kinds of multimedia resources on network, such as: document, audio frequency, video etc.Specific operation behavior comprises the various mutual-action behaviors with network multimedia resource, such as: navigation patterns, comment behavior, forwarding behavior, push up or step on behavior, concern behavior, collection behavior etc.Second frequency can be user's number of times to the specific operation behavior that the network multimedia resource relating to this social object produces in preset duration, also can be the frequency of the specific operation behavior produced in the unit time.

Step 2 two, according to second frequency determined in step 2 one, determine the second interest worlds set that this social object is corresponding comprise the weight coefficient of interest worlds, wherein, second frequency is higher, the second interest worlds set that this social object is corresponding to comprise the weight coefficient of interest worlds higher.

Further, in step 2 two, due to second frequency can characterizing consumer to the interest level of social object, so, can according to second frequency, determine the second interest worlds set that social object is corresponding comprise the weight coefficient of interest worlds, further, second frequency is higher, and characterizing consumer is higher to this social subject interests degree, so, the second interest worlds set that this social object is corresponding to comprise the weight coefficient of interest worlds also higher.

Accompanying drawing explanation

By reference to accompanying drawing reading detailed description hereafter, above-mentioned and other objects of exemplary embodiment of the invention, feature and advantage will become easy to understand.In the accompanying drawings, show some embodiments of the present invention by way of example, and not by way of limitation, wherein:

Fig. 1 schematically shows the application scenarios schematic diagram that embodiment of the present invention can be implemented wherein;

Fig. 2 schematically shows a kind of according to an embodiment of the invention schematic flow sheet of defining method of user interest field;

Fig. 3 schematically shows a kind of according to another embodiment of the present invention schematic flow sheet of recommend method of network multimedia resource;

Fig. 4 a ~ Fig. 4 b schematically shows one of the structural representation according to a kind of user interest field of embodiment of the present invention locking equipment really;

Fig. 5 schematically shows the structural representation two according to a kind of user interest field of embodiment of the present invention locking equipment really.

In the accompanying drawings, identical or corresponding label represents identical or corresponding part.

Embodiment

Below with reference to some illustrative embodiments, principle of the present invention and spirit are described.Should be appreciated that providing these embodiments is only used to enable those skilled in the art understand better and then realize the present invention, and not limit the scope of the invention by any way.On the contrary, provide these embodiments to be to make the disclosure more thorough and complete, and the scope of the present disclosure intactly can be conveyed to those skilled in the art.

One skilled in the art will appreciate that embodiments of the present invention can be implemented as a kind of system, device, equipment, method or computer program.Therefore, the disclosure can be implemented as following form, that is: hardware, completely software (comprising firmware, resident software, microcode etc.) completely, or the form that hardware and software combines.

According to the embodiment of the present invention, a kind of determination method and apparatus of user interest field is proposed.

In this article, it is to be appreciated that in involved term:

1. interest worlds: the classification that the interested network multimedia resource of user relates to or field, the division of interest worlds can be carried out according to preset rules.

2. interest worlds set: the classification that the interested each network multimedia resource of user relates to or the set that field is formed.

3. social object: the user object in social networks can be individual or group.

In addition, any number of elements in accompanying drawing is all unrestricted for example, and any name is all only for distinguishing, and does not have any limitation.

Below with reference to some representative embodiments of the present invention, explaination principle of the present invention and spirit in detail.

During concrete enforcement, the numerical value of weight coefficient can be determined based on the value of second frequency, the value of second frequency can be done any mathematic(al) manipulation and obtain.Suppose social object a, social object b, second frequency corresponding with social object c is respectively 3 times, 2 times, with 5 times, so, can directly by numerical value 3, 2, with 5 respectively as social object a, social object b, with the second interest worlds set that social object c is corresponding respectively comprise the weight coefficient of interest worlds, also can based on numerical value 3, 2, mathematic(al) manipulation is carried out with 5, such as: be normalized and obtain 0.3, 0.2, with 0.5, using the numerical value that obtains after conversion as social object a, social object b, with the second interest worlds set that social object c is corresponding respectively comprise the weight coefficient of interest worlds.

Step 2 three, gather the weight coefficient interest worlds that comprise determined according to the second interest worlds corresponding respectively for each social object, each second interest worlds set that each social object is corresponding respectively merges, and the interest worlds set after merging is defined as the second interest worlds set of the interested social object of user.

Continue above-mentioned example, suppose social object a, social object b, with the second interest worlds set that social object c is corresponding respectively comprise interest worlds weight coefficient be respectively 0.3, 0.2, with 0.5, so, for social object a, the second interest worlds set with weight coefficient is { 0.3 amusement 0.3 physical culture 0.3 is military }, for social object b, the second interest worlds set with weight coefficient is { 0.2 science and technology 0.2 is military }, for social object c, the second interest worlds set with weight coefficient is { 0.5 amusement 0.5 science and technology }, then, merge each second interest worlds set that each social object is corresponding respectively: { military 0.2 science and technology+0.5 science and technology of 0.3 amusement+0.5 amusement 0.3 physical culture 0.3 military+0.2 }, obtain the second interest worlds set of the interested social object of user for { military 0.7 science and technology of 0.8 amusement 0.3 physical culture 0.5 }, like this, not only obtain the second interest worlds set of the interested social object of user, the different weight coefficients also being gathered the interest worlds comprised by these second interest worlds obtain the interest level to different interest worlds.

Further, merging first interest worlds set and the interested social object of user second interest worlds gather time, the first situation: can directly carry out merging (weight coefficient being equivalent to the interest worlds that the two comprises respectively accounts for 50%), the second situation: the weight coefficient determining respectively to fix in the interest worlds comprised is gathered in the second interest worlds also can gathering for the first interest worlds interest worlds and the interested social object of user comprised, merge according to this weight coefficient, the third situation: the specific operation behavior that can also produce according to user further determines weight coefficient respectively for the interest worlds comprised are gathered in the second interest worlds that interest worlds and the interested social object of user comprised is gathered in the first interest worlds.

For the first situation and the second situation, step S203 ~ step S204 can not be performed, directly enter step S205, for the third situation, step S203 ~ step S204 is used for the specific operation behavior produced according to user, determines that the weight coefficient of the interest worlds comprised is gathered in the second interest worlds that interest worlds and the interested social object of user comprised is gathered in the first interest worlds.

First frequency of the specific operation behavior produced during customer access network in S203, statistics preset time period.

Further, although the interest worlds set of the user finally determined in the embodiment of the present invention is gathered by the first interest worlds and the second interest worlds set merging of the interested social object of user obtains, the significance level of the second interest worlds set of the first interest worlds set and the interested social object of user may be different.Some user is more active, be happy to carry out interactive operation on network, some user is relatively not too active, be not happy to carry out interactive operation on network, so, can think: for any active ues, the weight coefficient that the interest worlds that comprise are gathered corresponding in first interest worlds is relatively high, and the weight coefficient that the interest worlds that comprise are gathered corresponding in the second interest worlds is relatively low, on the contrary, for inactive user, the weight coefficient that the interest worlds that comprise are gathered corresponding in first interest worlds is relatively low, and the weight coefficient that the interest worlds that comprise are gathered corresponding in the second interest worlds is relatively high.

The active degree of user in preset time period can be embodied by first frequency of the specific operation behavior produced during customer access network in preset time period.Specific operation behavior comprises the various mutual-action behaviors with network multimedia resource, such as: navigation patterns, comment behavior, forwarding behavior, push up or step on behavior, concern behavior, collection behavior etc.The number of times of the specific operation behavior that first frequency can produce during accesses network in preset time period for user also can be the frequency of the specific operation behavior produced in the unit time.

S204, according to first frequency determined in S203, determine that the weight coefficient of the interest worlds comprised is gathered in the second interest worlds that interest worlds and the interested social object of user comprised is gathered in the first interest worlds respectively.

Wherein, first frequency is higher, and the weight coefficient that the interest worlds comprised are gathered in the first interest worlds is higher, and the weight coefficient that the interest worlds comprised are gathered in the second interest worlds of the interested social object of user is lower.

During concrete enforcement, the weight coefficient of the interest worlds comprised is gathered in first frequency and the first interest worlds, and and the second interest worlds of the interested social object of user gather the interest worlds comprised weight coefficient between numerical value transformational relation can determine according to actual needs, the present invention does not limit concrete numerical value conversion regime, as long as it is higher to meet first frequency, the weight coefficient that the interest worlds comprised are gathered in first interest worlds is higher, the weight coefficient that the interest worlds comprised are gathered in second interest worlds of the interested social object of user is lower.

S205, gather the weight coefficient interest worlds that comprise determined respectively according to second interest worlds of gathering interest worlds and the interested social object of user comprised for the first interest worlds, second interest worlds set of the first interest worlds set and the interested social object of user is merged, and the interest worlds set being defined as user is gathered in the interest worlds after merging.

Suppose that the first interest worlds set is { technology cars }, second interest worlds set of the interested social object of user is { the military 0.7/0.8 science and technology of amusement 0.3/0.8 physical culture 0.5/0.8 }, gathering for the first interest worlds the weight coefficient interest worlds that comprise determined is 0.5, it is 0.5 that the weight coefficient interest worlds that comprise determined is gathered in the second interest worlds for the interested social object of user, so, the interest worlds set { military 0.9375 scientific and technological 0.5 automobile of 0.5 amusement 0.1875 physical culture 0.3125 } that { military 0.4375 science and technology of 0.5 amusement 0.1875 physical culture 0.3125 } merges into user is gathered in second interest worlds of the first interest worlds set { 0.5 scientific and technological 0.5 automobile } and the interested social object of user, like this, not only obtain the interest worlds set of user, the different weight coefficients also gathering by the interest worlds of this user the interest worlds comprised obtain the interest level of user to different interest worlds.

One embodiment of the defining method in a kind of user interest field provided based on Fig. 2, the schematic flow sheet of another embodiment of the recommend method of a kind of network multimedia resource that Fig. 3 provides for the embodiment of the present invention, executive agent can determine equipment 103 for the interest worlds in application scenarios overview, is described the flow process of the recommend method of a kind of network multimedia resource that another embodiment of the present invention provides referring to this figure.

As shown in Figure 3, a kind of recommend method of network multimedia resource that another embodiment of the present invention provides can comprise the steps:

S301, according to the operation behavior produced during customer access network, determine this user first interest worlds set and the interested social object of this user.

S302, determine the second interest worlds set of the interested social object of user according to the operation behavior produced during the social object accesses network determined in S301 and/or the relevent information that relates to this social object.

First frequency of the specific operation behavior produced during customer access network in S303, statistics preset time period.

S304, according to first frequency determined in S303, determine that the weight coefficient of the interest worlds comprised is gathered in the second interest worlds that interest worlds and the interested social object of user comprised is gathered in the first interest worlds respectively,

S305, gather the weight coefficient interest worlds that comprise determined respectively according to second interest worlds of gathering interest worlds and the interested social object of user comprised for the first interest worlds, second interest worlds set of the first interest worlds set and the interested social object of user is merged, and the interest worlds set being defined as user is gathered in the interest worlds after merging.

The explanation of step S301 ~ step S305 see the correlation step of step S201 in Fig. 2 ~ step S205, can repeat no more here.

The interest worlds set of user is obtained by step S301 ~ step S305, can according to the interest worlds set of user for user recommends the interested multimedia resource of user in step S306 ~ step S307.

S306, objective network multimedia resource to be resolved, determine the interest worlds that objective network multimedia resource is corresponding.

In this step, objective network multimedia resource can be document, audio frequency, video etc.When resolving destination multimedia resource, the analytic method that prior art provides can be adopted, the title of destination multimedia resource and/or content being resolved, obtains the interest worlds that destination multimedia resource is corresponding.

S307, from objective network multimedia resource, determine the objective network multimedia resource that interest worlds and the interest worlds of user are gathered the interest worlds that comprise and mated, and recommend the objective network multimedia resource determined to user.

Wherein, the interest worlds of user are gathered in the interest worlds comprised, and for the interest worlds that weight coefficient is higher, the coupling objective network multimedia resource of recommendation is more, and the display position of the coupling objective network multimedia resource recommended is more forward.

The interest worlds of one or more objective network multimedia resource can be determined in step S306, in this step, the interest worlds comprised can be gathered with the interest worlds of user in interest worlds corresponding for the objective network multimedia resource determined in S306 to mate, obtain the objective network multimedia resource that can match, and recommend to user.

If the interest worlds that comprise are gathered with weight coefficient in the interest worlds of user, so just can according to the height of weight coefficient, determine quantity and the position of the objective network multimedia resource of the recommendation that the different interest worlds of weight coefficient are corresponding, namely for the interest worlds that weight coefficient is higher, the coupling objective network multimedia resource recommended is more, and the display position of the coupling objective network multimedia resource recommended more forward (situation for the objective network multimedia resource recommended presents in the form of a list).

Suppose the interest worlds set { military 0.9375 scientific and technological 0.5 automobile of 0.5 amusement 0.1875 physical culture 0.3125 } of user, so, in the objective network multimedia resource recommended for user, interest worlds are that the quantity of the objective network multimedia resource of science and technology is maximum, and recommended location is the most forward, secondly can be followed successively by: automobile, amusement, military affairs, physical culture.That is, interest worlds are the minimum number of the objective network multimedia resource of physical culture, and recommended location the most rearward.

Further, the interest worlds of user can't be unalterable, As time goes on may change, step S308 ~ step S310, according to the specific operation behavior of user to the objective network multimedia resource recommended, the interest worlds set of active user is upgraded.

S308, objective network multimedia resource for each recommendation, statistics to preset in the update cycle user to the 3rd frequency of the specific operation behavior that this objective network multimedia resource produces.

Further, can pre-set and gather to the interest worlds of user the update cycle upgraded, the concrete duration of update cycle can be determined according to actual needs.The interest worlds set institute that the quantity of objective network multimedia resource of recommending to user and position can embody active user comprises the significance level of interest worlds, and the feedback (specific operation behavior to objective network multimedia resource produce) of subsequent user to the objective network multimedia resource of recommendation can embody the change of user interest field emphasis.

Specific operation behavior comprises the various mutual-action behaviors with network multimedia resource, such as: navigation patterns, comment behavior, forwarding behavior, push up or step on behavior, concern behavior, collection behavior etc.3rd frequency can, for user is to the number of times of the specific operation behavior that this recommendation objective network multimedia resource produces, also can be the frequency of the specific operation behavior produced in the unit time.

S309, according to the 3rd frequency determined in S308, determine the weight coefficient of the corresponding interest worlds of this objective network multimedia resource,

Wherein, the 3rd frequency is higher, and the weight coefficient of the corresponding interest worlds of this objective network multimedia resource is higher.

During concrete enforcement, numerical value transformational relation between the weight coefficient of the 3rd frequency interest worlds corresponding to objective network multimedia resource can be determined according to actual needs, the present invention does not limit concrete numerical value conversion regime, as long as it is higher to meet the 3rd frequency, the weight coefficient of the corresponding interest worlds of this objective network multimedia resource is higher.

Preferably, the specific operation behavior number of times that user in this update cycle can be produced the objective network multimedia resource of a certain interest worlds and user are to the ratio between the history specific operation behavior number of times (number of times of the specific operation behavior produced in nearly preset number of days) of the objective network multimedia resource of these a certain interest worlds, or and user is to the ratio between total history specific operation behavior number of times (total degree of the specific operation behavior produced in nearly preset number of days) of the objective network multimedia resource of each interest worlds, be defined as the weight coefficient of the corresponding interest worlds of this certain objective network multimedia resource.

Suppose to preset three frequency of user to the specific operation behavior that the objective network multimedia resource that interest worlds are physical culture produces in the update cycle the highest, next is followed successively by amusement, automobile, military affairs, science and technology, so, the interest worlds that objective network multimedia resource is corresponding respectively can be determined: the weight coefficient of physical culture, amusement, automobile, military affairs, science and technology is respectively: 1,5/8,4/8,2/8,1/8.

S310, the weight coefficient determined according to the interest worlds that the objective network multimedia resource in S309 being each recommendation is corresponding respectively, interest worlds corresponding respectively with the objective network multimedia resource of each recommendation for the set of the interest worlds of active user are merged, and the interest worlds set being defined as the user upgraded is gathered in the interest worlds after merging.

Suppose that the interest worlds set of active user is for { the military 1 scientific and technological 0.5/0.9375 automobile of 0.5/0.9375 amusement 0.1875/0.9375 physical culture 0.3125/0.9375 }, and be the interest worlds (physical culture of the objective network multimedia resource difference correspondence of each recommendation, amusement, automobile, military, science and technology) weight coefficient determined respectively is 1, 5/8, 4/8, 2/8, 1/8, { military 0.125 science and technology of 1 physical culture 0.625 amusement 0.5 automobile 0.25 } is gathered in interest worlds set { the military 1 scientific and technological 0.5/0.9375 automobile of 0.5/0.9375 amusement 0.1875/0.9375 physical culture 0.3125/0.9375 } merge with interest worlds, the interest worlds set obtaining the user upgraded is: { military 1.125 scientific and technological 1.03 automobiles of 1.158 amusement 1.2 physical culture 0.58 }, so, next time for user recommend objective network multimedia resource time, can carry out with reference to the interest worlds set of the user upgraded.

example devices

After the method describing exemplary embodiment of the invention, next, with reference to figure 4a, Fig. 4 b, Fig. 5 to exemplary embodiment of the invention, for determining the equipment in user interest field.

The structural representation of a kind of user interest field that Fig. 4 a ~ Fig. 4 b provides for embodiment of the present invention locking equipment really, as shown in fig. 4 a, can comprise as lower module:

First determination module 401, for according to the operation behavior produced during customer access network, determines first interest worlds set and the interested social object of described user of described user;

Second determination module 402, for according to the operation behavior produced during described social object accesses network and/or the relevent information relating to described social object, determines the second interest worlds set of the interested social object of user;

Merging module 403, for the second interest worlds set of described first interest worlds set and the interested social object of described user being merged, and the interest worlds set after merging being defined as the interest worlds set of described user.

In some embodiments of the present embodiment, optionally, described merging module 403, specifically for gathering the weight coefficient that the interest worlds that comprise are determined respectively according to second interest worlds of gathering interest worlds and the interested social object of described user comprised for described first interest worlds, second interest worlds set of described first interest worlds set and the interested social object of described user is merged, and the interest worlds set being defined as described user is gathered in the interest worlds after merging.

In some embodiments of the present embodiment, optionally, user interest field really locking equipment also comprises: the first statistical module 404 and the 3rd determination module 405.

Described first statistical module 404, before second interest worlds set of described first interest worlds set and the interested social object of described user being merged in described merging module 403, first frequency of the specific operation behavior produced when adding up described customer access network in preset time period;

Described 3rd determination module 405, for according to described first frequency, determine that the weight coefficient of the interest worlds comprised is gathered in the second interest worlds that interest worlds and the interested social object of described user comprised is gathered in described first interest worlds respectively, wherein, described first frequency is higher, the weight coefficient that the interest worlds comprised are gathered in described first interest worlds is higher, and the weight coefficient that the interest worlds comprised are gathered in the second interest worlds of the interested social object of described user is lower.

In the other embodiment of the present embodiment, optionally, as shown in Figure 4 b, described second determination module 402, specifically comprises: the second interest worlds set determination module 4021, and the set of the second interest worlds merges module 4022;

Described second interest worlds set determination module 4021, for the situation being greater than for the quantity of the interested social object of the described user determined, for each social object, according to the operation behavior produced during this social object accesses network and/or the relevent information relating to this social object, determine the second interest worlds set of this social object;

Described second interest worlds set merges module 4022, merge for the second interest worlds set that each social object is corresponding respectively, and the interest worlds obtained after merging set is defined as the second interest worlds set of the interested social object of described user.

In the other embodiment of the present embodiment, optionally, described second interest worlds set determination module 4021, specifically for for each social object, in statistics preset duration, described user is to second frequency of the specific operation behavior that the network multimedia resource relating to this social object produces; According to described second frequency, determine the second interest worlds set that this social object is corresponding comprise the weight coefficient of interest worlds, wherein, described second frequency is higher, the second interest worlds set that this social object is corresponding to comprise the weight coefficient of interest worlds higher;

Described second interest worlds set merges module 4022, specifically for gathering the weight coefficient that the interest worlds that comprise are determined according to the second interest worlds corresponding respectively for each social object, each second interest worlds set that each social object is corresponding respectively merges, and the interest worlds set after merging is defined as the second interest worlds set of the interested social object of described user.

In some embodiments again of the present embodiment, optionally, described user interest field really locking equipment also comprises: parsing module 406 and recommending module 407.

Described parsing module 406, after the interest worlds set after merging being defined as the interest worlds set of described user in described merging module 403, objective network multimedia resource is resolved, determines the interest worlds that described objective network multimedia resource is corresponding;

Described recommending module 407, for from objective network multimedia resource, determine the objective network multimedia resource that interest worlds and the interest worlds of described user are gathered the interest worlds that comprise and mated, and the objective network multimedia resource determined is recommended to described user, wherein, the interest worlds of described user are gathered in the interest worlds comprised, for the interest worlds that weight coefficient is higher, the coupling objective network multimedia resource recommended is more, and the display position of the coupling objective network multimedia resource recommended is more forward.

In some embodiments again of the present embodiment, optionally, described user interest field really locking equipment also comprises: the second statistical module 408, the 4th determination module 409 and update module 410.

Described second statistical module 408, for in described recommending module 407 to after described user recommends the objective network multimedia resource determined, for the objective network multimedia resource of each recommendation, in the statistics default update cycle, described user is to the 3rd frequency of the specific operation behavior that this objective network multimedia resource produces;

Described 4th determination module 409, for according to described 3rd frequency, determine the weight coefficient of the corresponding interest worlds of this objective network multimedia resource, wherein, described 3rd frequency is higher, and the weight coefficient of the corresponding interest worlds of this objective network multimedia resource is higher;

Described update module 410, for the weight coefficient that the interest worlds corresponding respectively according to the objective network multimedia resource for each recommendation are determined, interest worlds corresponding respectively with the objective network multimedia resource of each recommendation for the set of the interest worlds of current described user are merged, and the interest worlds set being defined as the described user upgraded is gathered in the interest worlds after merging.

In some embodiments again of the present embodiment, optionally, described second determination module 402, specifically for,

The first social object for reaching predetermined level in default social networks: according to the relevent information relating to described first social object, determines the second interest worlds set of described first social object; Or according to the operation behavior produced during described first social object accesses network and the relevent information relating to described first social object, determine the second interest worlds set of described first social object;

The second social object in described social object except described first social object: according to the operation behavior produced during described second social object accesses network, determines the second interest worlds set of described second social object.

In addition, the present invention also can comprise a kind of user interest field locking equipment really as shown in Figure 5, comprises processor 501 (can be one or more, in various embodiments of the present invention), storer 502 and bus system 503, wherein:

Processor 501 controls the operation of described user interest field locking equipment really, and storer 502 can comprise ROM (read-only memory) and random access memory, and provides instruction and data to processor 501.A part for storer 502 can also comprise nonvolatile RAM (NVRAM).

Each assembly of described user interest field locking equipment really is coupled by bus system 503, and wherein bus system 503 is except comprising data bus, can also comprise power bus, control bus and status signal bus in addition etc.In some other embodiment of the present invention, processor 501, storer 502 also directly can be connected by communication line.But for the purpose of clearly demonstrating, in the drawings various bus is all designated as bus system 503.

Storer 502 stores following element, executable module or data structure, or their subset, or their superset:

Operational order: comprise various operational order, for realizing various operation.

Operating system: comprise various system program, for realizing various basic business and processing hardware based task.

In embodiments of the present invention, the operational order that processor 501 stores by calling storer 502, performs and operates as follows:

According to the operation behavior produced during customer access network, determine first interest worlds set and the interested social object of described user of described user; And according to the operation behavior produced during described social object accesses network and/or the relevent information relating to described social object, determine the second interest worlds set of the interested social object of user; And the second interest worlds set of described first interest worlds set and the interested social object of described user merged, and the interest worlds set being defined as described user is gathered in the interest worlds after merging.

In some embodiments of the present embodiment, optionally, described processor 501, the weight coefficient interest worlds that comprise determined respectively is gathered according to second interest worlds of gathering interest worlds and the interested social object of described user comprised for described first interest worlds, second interest worlds set of described first interest worlds set and the interested social object of described user is merged, and the interest worlds set being defined as described user is gathered in the interest worlds after merging.

In some embodiments of the present embodiment, optionally, described processor 501, before the second interest worlds set of described first interest worlds set and the interested social object of described user being merged, determine that the weight coefficient of the interest worlds comprised is gathered in the second interest worlds that interest worlds and the interested social object of described user comprised is gathered in described first interest worlds in the following way: first frequency of the specific operation behavior produced when adding up described customer access network in preset time period; According to described first frequency, determine that the weight coefficient of the interest worlds comprised is gathered in the second interest worlds that interest worlds and the interested social object of described user comprised is gathered in described first interest worlds respectively, wherein, described first frequency is higher, the weight coefficient that the interest worlds comprised are gathered in described first interest worlds is higher, and the weight coefficient that the interest worlds comprised are gathered in the second interest worlds of the interested social object of described user is lower.

In the other embodiment of the present embodiment, optionally, described processor 501, for the situation that the quantity of the interested social object of the described user determined is greater than, for each social object, according to the operation behavior produced during this social object accesses network and/or the relevent information relating to this social object, determine the second interest worlds set of this social object; The second interest worlds set that each social object is corresponding respectively merges, and the interest worlds obtained after merging set is defined as the second interest worlds set of the interested social object of described user.

In the other embodiment of the present embodiment, optionally, described processor 501, for each social object, in statistics preset duration, described user is to second frequency of the specific operation behavior that the network multimedia resource relating to this social object produces; According to described second frequency, determine the second interest worlds set that this social object is corresponding comprise the weight coefficient of interest worlds, wherein, described second frequency is higher, the second interest worlds set that this social object is corresponding to comprise the weight coefficient of interest worlds higher; The weight coefficient interest worlds that comprise determined is gathered according to the second interest worlds corresponding respectively for each social object, each second interest worlds set that each social object is corresponding respectively merges, and the interest worlds set after merging is defined as the second interest worlds set of the interested social object of described user.

In some embodiments again of the present embodiment, optionally, described processor 501, after the interest worlds set interest worlds set after merging being defined as described user, objective network multimedia resource is resolved, determines the interest worlds that described objective network multimedia resource is corresponding; From objective network multimedia resource, determine the objective network multimedia resource that interest worlds and the interest worlds of described user are gathered the interest worlds that comprise and mated, and the objective network multimedia resource determined is recommended to described user, wherein, the interest worlds of described user are gathered in the interest worlds comprised, for the interest worlds that weight coefficient is higher, the coupling objective network multimedia resource of recommendation is more, and the display position of the coupling objective network multimedia resource recommended is more forward.

In some embodiments again of the present embodiment, optionally, described processor 501, after recommending to described user the objective network multimedia resource determined, for the objective network multimedia resource of each recommendation, in the statistics default update cycle, described user is to the 3rd frequency of the specific operation behavior that this objective network multimedia resource produces; According to described 3rd frequency, determine the weight coefficient of the corresponding interest worlds of this objective network multimedia resource, wherein, described 3rd frequency is higher, and the weight coefficient of the corresponding interest worlds of this objective network multimedia resource is higher; According to the weight coefficient that the interest worlds that the objective network multimedia resource for each recommendation is corresponding are respectively determined, interest worlds corresponding respectively with the objective network multimedia resource of each recommendation for the set of the interest worlds of current described user are merged, and the interest worlds set being defined as the described user upgraded is gathered in the interest worlds after merging.

In some embodiments again of the present embodiment, optionally, described processor 501, the first social object for reaching predetermined level in default social networks: according to the relevent information relating to described first social object, determines the second interest worlds of described first social object; Or according to the operation behavior produced during described first social object accesses network and the relevent information relating to described first social object, determine the second interest worlds of described first social object; The second social object in described social object except described first social object: according to the operation behavior produced during described second social object accesses network, determines the second interest worlds of described second social object.

Although it should be noted that and be referred to a kind of user interest field some modules of locking equipment or submodule really in above-detailed, this division is only exemplary not enforceable.In fact, according to the embodiment of the present invention, the Characteristic and function of two or more modules above-described can be specialized in a module.Otherwise, the Characteristic and function of an above-described module can Further Division for be specialized by multiple module.

In addition, although describe the operation of the inventive method in the accompanying drawings with particular order, this is not that requirement or hint must perform these operations according to this particular order, or must perform the result that all shown operation could realize expectation.Additionally or alternatively, some step can be omitted, multiple step be merged into a step and perform, and/or a step is decomposed into multiple step and perform.

Although describe spirit of the present invention and principle with reference to some embodiments, but should be appreciated that, the present invention is not limited to disclosed embodiment, can not combine to be benefited to the feature that the division of each side does not mean that in these aspects yet, this division is only the convenience in order to state.The present invention is intended to contain the interior included various amendment of spirit and scope and the equivalent arrangements of claims.

Claims

1. the defining method in user interest field, comprising:

2. method according to claim 1, wherein, second interest worlds set of described first interest worlds set and the interested social object of described user is merged, and the interest worlds set being defined as described user is gathered in the interest worlds after merging, comprising:

The weight coefficient interest worlds that comprise determined respectively is gathered according to second interest worlds of gathering interest worlds and the interested social object of described user comprised for described first interest worlds, second interest worlds set of described first interest worlds set and the interested social object of described user is merged, and the interest worlds set being defined as described user is gathered in the interest worlds after merging.

3. method according to claim 2, before the second interest worlds set of described first interest worlds set and the interested social object of described user being merged, also comprises:

Determine that the weight coefficient of the interest worlds comprised is gathered in the second interest worlds that interest worlds and the interested social object of described user comprised is gathered in described first interest worlds in the following way:

First frequency of the specific operation behavior produced during described customer access network in statistics preset time period;

According to described first frequency, determine that the weight coefficient of the interest worlds comprised is gathered in the second interest worlds that interest worlds and the interested social object of described user comprised is gathered in described first interest worlds respectively,

Wherein, described first frequency is higher, and the weight coefficient that the interest worlds comprised are gathered in described first interest worlds is higher, and the weight coefficient that the interest worlds comprised are gathered in the second interest worlds of the interested social object of described user is lower.

4. method according to claim 1, wherein, for the situation that the quantity of the interested social object of the described user determined is greater than, according to the operation behavior produced during described social object accesses network and/or the relevent information relating to described social object, determine the second interest worlds set of the interested social object of user, comprising:

For each social object, according to the operation behavior produced during this social object accesses network and/or the relevent information relating to this social object, determine the second interest worlds set of this social object;

The second interest worlds set that each social object is corresponding respectively merges, and the interest worlds obtained after merging set is defined as the second interest worlds set of the interested social object of described user.

5. method according to claim 4, wherein, the second interest worlds set that each social object is corresponding respectively merges, and the interest worlds obtained after merging set is defined as the second interest worlds set of the interested social object of described user, comprising:

For each social object, in statistics preset duration, described user is to second frequency of the specific operation behavior that the network multimedia resource relating to this social object produces;

According to described second frequency, determine the second interest worlds set that this social object is corresponding comprise the weight coefficient of interest worlds, wherein, described second frequency is higher, the second interest worlds set that this social object is corresponding to comprise the weight coefficient of interest worlds higher;

The weight coefficient interest worlds that comprise determined is gathered according to the second interest worlds corresponding respectively for each social object, each second interest worlds set that each social object is corresponding respectively merges, and the interest worlds set after merging is defined as the second interest worlds set of the interested social object of described user.

6. the method according to any one of claim 2-5, after the interest worlds set interest worlds set after merging being defined as described user, also comprises:

Objective network multimedia resource is resolved, determines the interest worlds that described objective network multimedia resource is corresponding;

From objective network multimedia resource, determine the objective network multimedia resource that interest worlds and the interest worlds of described user are gathered the interest worlds that comprise and mated, and recommend the objective network multimedia resource determined to described user,

Wherein, the interest worlds of described user are gathered in the interest worlds comprised, and for the interest worlds that weight coefficient is higher, the coupling objective network multimedia resource of recommendation is more, and the display position of the coupling objective network multimedia resource recommended is more forward.

7. method according to claim 6, after recommending to described user the objective network multimedia resource determined, also comprises:

For the objective network multimedia resource of each recommendation, in the statistics default update cycle, described user is to the 3rd frequency of the specific operation behavior that this objective network multimedia resource produces;

According to described 3rd frequency, determine the weight coefficient of the corresponding interest worlds of this objective network multimedia resource, wherein, described 3rd frequency is higher, and the weight coefficient of the corresponding interest worlds of this objective network multimedia resource is higher;

According to the weight coefficient that the interest worlds that the objective network multimedia resource for each recommendation is corresponding are respectively determined, interest worlds corresponding respectively with the objective network multimedia resource of each recommendation for the set of the interest worlds of current described user are merged, and the interest worlds set being defined as the described user upgraded is gathered in the interest worlds after merging.

8. method according to claim 1, wherein, determine the second interest worlds set of described social object in the following way, comprising:

According to the relevent information relating to described first social object, determine the second interest worlds set of described first social object; Or

According to the operation behavior produced during described first social object accesses network and the relevent information relating to described first social object, determine the second interest worlds set of described first social object;

The second social object in described social object except described first social object:

According to the operation behavior produced during described second social object accesses network, determine the second interest worlds set of described second social object.

9. a user interest field locking equipment really, comprising:

Second determination module, for according to the operation behavior produced during described social object accesses network and/or the relevent information relating to described social object, determines the second interest worlds set of the interested social object of user;

10. equipment according to claim 9, wherein, described merging module, specifically for gathering the weight coefficient that the interest worlds that comprise are determined respectively according to second interest worlds of gathering interest worlds and the interested social object of described user comprised for described first interest worlds, second interest worlds set of described first interest worlds set and the interested social object of described user is merged, and the interest worlds set being defined as described user is gathered in the interest worlds after merging.

11. equipment according to claim 10, also comprise: the first statistical module and the 3rd determination module;

Described first statistical module, before the second interest worlds set of described first interest worlds set and the interested social object of described user being merged in described merging module, first frequency of the specific operation behavior produced when adding up described customer access network in preset time period;

Described 3rd determination module, for according to described first frequency, determine that the weight coefficient of the interest worlds comprised is gathered in the second interest worlds that interest worlds and the interested social object of described user comprised is gathered in described first interest worlds respectively, wherein, described first frequency is higher, the weight coefficient that the interest worlds comprised are gathered in described first interest worlds is higher, and the weight coefficient that the interest worlds comprised are gathered in the second interest worlds of the interested social object of described user is lower.

12. equipment according to claim 9, wherein, described second determination module, specifically comprises: the second interest worlds set determination module, and the set of the second interest worlds merges module;

Described second interest worlds set determination module, for the situation being greater than for the quantity of the interested social object of the described user determined, for each social object, according to the operation behavior produced during this social object accesses network and/or the relevent information relating to this social object, determine the second interest worlds set of this social object;

Second interest worlds set merging module, merges for the second interest worlds set that each social object is corresponding respectively, and the interest worlds obtained after merging set is defined as the second interest worlds set of the interested social object of described user.

13. equipment according to claim 12, wherein, described second interest worlds set determination module, specifically for for each social object, in statistics preset duration, described user is to second frequency of the specific operation behavior that the network multimedia resource relating to this social object produces; According to described second frequency, determine the second interest worlds set that this social object is corresponding comprise the weight coefficient of interest worlds, wherein, described second frequency is higher, the second interest worlds set that this social object is corresponding to comprise the weight coefficient of interest worlds higher;

Described second interest worlds set merges module, specifically for gathering the weight coefficient that the interest worlds that comprise are determined according to the second interest worlds corresponding respectively for each social object, each second interest worlds set that each social object is corresponding respectively merges, and the interest worlds set after merging is defined as the second interest worlds set of the interested social object of described user.

14. equipment according to any one of claim 10-13, also comprise: parsing module and recommending module;

Described parsing module, after the interest worlds set after merging being defined as the interest worlds set of described user in described merging module, resolving objective network multimedia resource, determines the interest worlds that described objective network multimedia resource is corresponding;

Described recommending module, for from objective network multimedia resource, determine the objective network multimedia resource that interest worlds and the interest worlds of described user are gathered the interest worlds that comprise and mated, and the objective network multimedia resource determined is recommended to described user, wherein, the interest worlds of described user are gathered in the interest worlds comprised, for the interest worlds that weight coefficient is higher, the coupling objective network multimedia resource recommended is more, and the display position of the coupling objective network multimedia resource recommended is more forward.

15. equipment according to claim 14, also comprise: the second statistical module, the 4th determination module and update module;

Described second statistical module, for in described recommending module to after described user recommends the objective network multimedia resource determined, for the objective network multimedia resource of each recommendation, in the statistics default update cycle, described user is to the 3rd frequency of the specific operation behavior that this objective network multimedia resource produces;

Described 4th determination module, for according to described 3rd frequency, determine the weight coefficient of the corresponding interest worlds of this objective network multimedia resource, wherein, described 3rd frequency is higher, and the weight coefficient of the corresponding interest worlds of this objective network multimedia resource is higher;

Described update module, for the weight coefficient that the interest worlds corresponding respectively according to the objective network multimedia resource for each recommendation are determined, interest worlds corresponding respectively with the objective network multimedia resource of each recommendation for the set of the interest worlds of current described user are merged, and the interest worlds set being defined as the described user upgraded is gathered in the interest worlds after merging.

16. equipment according to claim 9, wherein, described second determination module, for