CN104978348B - The method and device of data-pushing - Google Patents
The method and device of data-pushing Download PDFInfo
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- CN104978348B CN104978348B CN201410142546.0A CN201410142546A CN104978348B CN 104978348 B CN104978348 B CN 104978348B CN 201410142546 A CN201410142546 A CN 201410142546A CN 104978348 B CN104978348 B CN 104978348B
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Abstract
The invention discloses a kind of method and devices of data-pushing, are related to Internet technical field, are blindly pushed for solving the problems, such as.The method includes：The keyword of each sharing data is obtained, each sharing data is the data that same user shares, and the keyword is used to describe the subject content of the sharing data；Target keywords are determined from the whole keywords got；At least one propelling data is determined according to the target keywords；At least one propelling data is sent to user.Present invention is mainly applied to data sharing with it is newer during.
Description
Technical field
The present invention relates to Internet technical field more particularly to a kind of method and devices of data-pushing.
Background technology
With the development of Internet technology, the information content that network transmits rapidly increases.User is in browsing, if it find that certainly
Information that oneself pays close attention to or friend's concern, can be shared the information with the name of user by way of sharing, than just
Friends read the content shared.Due to the Limited information that user shares, network side server obtains server end
Official user and non-user good friend user publication up-to-date information be pushed to user, so that user can more comprehensively browse
Information in network.
Since the up-to-date information that official user and non-user good friend user issue is magnanimity, it can not all be pushed to use
Family, existing server generally use randomly choose mode, up-to-date information are pushed to user.
During stating data-pushing in realization, inventor has found that at least there are the following problems in the prior art：Due to
For server when to user's propelling data, using random selection mode, therefore the information of presence server push is not user institute
There is the problem of blindly pushing in the information of concern.
Invention content
The embodiment of the present invention provides a kind of method and device of data-pushing, is blindly pushed for solving the problems, such as.
On the one hand, the present invention provides a kind of method of data-pushing, the method includes：
The keyword of each sharing data is obtained, each sharing data is the data that same user shares, the pass
Key word is used to describe the subject content of the sharing data；
Target keywords are determined from the whole keywords got；
At least one propelling data is determined according to the target keywords；
At least one propelling data is sent to user.
On the other hand, the present invention also provides a kind of device of data-pushing, described device includes：
Acquiring unit, the keyword for obtaining each sharing data, the sharing data are the number that same user shares
According to the keyword is used to describe the subject content of the sharing data；
Determination unit determines target keywords in whole keywords for being got from the acquiring unit；
The determination unit is additionally operable to determine at least one propelling data according to the target keywords；
Transmission unit, at least one propelling data for determining the determination unit are sent to user.
The method and device of data-pushing provided by the invention can obtain the key for each shared data that user shares
Word determines target keywords from the whole keywords got；At least one push number is determined according to the target keywords
According to；At least one propelling data is sent to user.In the prior art, push number is chosen according to randomly selected mode
According to.In the present invention, the content of one sharing data of each key representations, by determining target critical from whole keywords
Word is capable of determining that and is best able to represent the target keywords that user shares preference, according to the propelling data of target keywords determination
By with user share preference more closely, avoid in turn blindly push, improve pushing efficiency.
Description of the drawings
In order to more clearly explain the embodiment of the invention or the technical proposal in the existing technology, to embodiment or will show below
There is attached drawing needed in technology description to be briefly described, it should be apparent that, the accompanying drawings in the following description is only this
Some embodiments of invention for those of ordinary skill in the art without creative efforts, can be with
Obtain other attached drawings according to these attached drawings.
Fig. 1 is the flow chart of the method for first data-pushing in the embodiment of the present invention；
Fig. 2 is the flow chart of the method for second data-pushing in the embodiment of the present invention；
Fig. 3 is the flow chart of the method for third data-pushing in the embodiment of the present invention；
Fig. 4 is the flow chart for the method that fourth data pushes in the embodiment of the present invention；
Fig. 5 is the flow chart of the method for the 5th data-pushing in the embodiment of the present invention；
Fig. 6 is the flow chart of the method for the 6th data-pushing in the embodiment of the present invention；
Fig. 7 is the structural schematic diagram of the device of a data-pushing in the embodiment of the present invention；
Fig. 8 is the structural schematic diagram of the device of another data-pushing in the embodiment of the present invention.
Specific implementation mode
Following will be combined with the drawings in the embodiments of the present invention, and technical solution in the embodiment of the present invention carries out clear, complete
Site preparation describes, it is clear that described embodiments are only a part of the embodiments of the present invention, instead of all the embodiments.It is based on
Embodiment in the present invention, those of ordinary skill in the art are obtained every other without creative efforts
Embodiment shall fall within the protection scope of the present invention.
An embodiment of the present invention provides a kind of method of data-pushing, the method is applied in network side server, such as
Shown in Fig. 1, the method includes：
Step 101, the keyword for obtaining each sharing data, each sharing data are the data that same user shares, and are closed
Key word is used to describe the subject content of sharing data.
During user uploads sharing data every time, the keyword of sharing data is obtained.Alternatively, between certain time
Every later, the keyword in whole sharing datas that user uploads in the previous period is disposably obtained.Sharing data passes through use
The subitem data address that family is shared obtains.It is traversed, is obtained for describing subject content by the content to sharing data
Keyword.Or keyword is determined according to the topic of sharing data.Keyword is a phrase or phrase.
Step 102 determines target keywords from the whole keywords got.
The keyword obtained according to different sharing datas is not quite similar, by determining target critical in whole keywords
Word can determine the higher at least one target keywords of rate occur.
Step 103 determines at least one propelling data according to target keywords.
In the database for being stored with whole propelling datas, the propelling data with target keywords is selected.
At least one propelling data is sent to user by step 104.
Due to the terminal device that user uses be not necessarily it is fixed, to user send propelling data when, need
Determine the currently used end message of user.
Specifically, obtaining end message used by a user, at least one propelling data is sent to terminal letter
It ceases in corresponding terminal, which displays for a user at least one propelling data.
The method of data-pushing provided in an embodiment of the present invention can obtain the key for each shared data that user shares
Word determines target keywords from the whole keywords got；At least one push number is determined according to the target keywords
According to；At least one propelling data is sent to user.In the prior art, push number is chosen according to randomly selected mode
According to.In the present invention, the content of one sharing data of each key representations, by determining target critical from whole keywords
Word is capable of determining that and is best able to represent the target keywords that user shares preference, according to the propelling data of target keywords determination
By with user share preference more closely, avoid in turn blindly push, improve pushing efficiency.
The embodiment of the present invention additionally provides a kind of method of data-pushing, as the further explanation to method shown in Fig. 1,
As shown in Fig. 2, in step 101, before the keyword that obtains each sharing data, the method further includes：
Step 201 receives each sharing data address that terminal is sent, and sharing data address is uniform resource locator
(Uniform Resource Locator, abbreviation URL).
When user selects to share certain information in the terminal, the URL of the information is sent to network side server by terminal.
Step 202 obtains each sharing data according to each sharing data address.
Network side server can obtain the corresponding shared numbers of the URL by being traversed to the URL from database
According to.
The method of data-pushing provided in an embodiment of the present invention can receive the sharing data address of terminal transmission, foundation
Sharing data address obtains sharing data so that the sharing data address that network side server can be sent according to terminal, which obtains, to be divided
Data are enjoyed, and target keywords are adjusted according to the sharing data currently obtained in time, improve the accuracy of data-pushing.
The embodiment of the present invention additionally provides a kind of method of data-pushing, is illustrated as to method shown in Fig. 1, such as
Shown in Fig. 3, step 101 obtains the step of keyword of each sharing data, can be implemented by following manner：
Step 301, the content for reading each sharing data.
Whole notional words in step 302, the acquisition content.
Content includes notional word, function word, pronoun.Function word is such as：" ", " it " etc., pronoun such as " you ", " I ", " he ".It is real
Word refer to containing in sentence containing the word that is of practical significance.Notional word can individually serve as sentence element, generally comprise：Noun, verb, shape
Hold word, number, quantifier.The notional word such as so-and-so event, so-and-so race.
Step 303, the occurrence number for counting each notional word respectively in the content.
The most notional word of occurrence number is determined as keyword (keyword) by step 304.
The method of data-pushing provided in an embodiment of the present invention can count each notional word in the content of sharing data
Occurrence number determines keyword according to the occurrence number of notional word.Compared to the mode phase for determining keyword according to sharing data topic
Than the mode of determining keyword provided in an embodiment of the present invention can more accurately describe the content of sharing data, further
Improve the efficiency of data-pushing.
Optionally, keyword is determined according to the title of the content.Title is the brief language for indicating the contents such as article, works
Sentence, the corresponding keyword of content can be obtained by analyzing title.
The embodiment of the present invention additionally provides a kind of method of data-pushing, is illustrated as to method shown in Fig. 1, such as
Shown in Fig. 4, step 102 determines target keywords from the whole keywords got, can be implemented by following manner：
Step 401 counts the occurrence number of each keyword.
The most keyword of occurrence number is determined as target keywords by step 402.
The method of data-pushing provided in an embodiment of the present invention can determine a frequency of occurrences from multiple keywords
Highest target keywords, and then push its propelling data paid close attention to the most to user.
Further, the more multiple keywords of occurrence number can also be determined as to target keywords, so for user its
The different types of propelling data of concern, improves the comprehensive of propelling data.
Such as：The keyword got shares 10, and occurrence number is respectively：1,2,3,4,5,6,7,8,8,9.It is preferred that
, the highest keyword of occurrence number is determined as target keywords, i.e., the keyword that occurrence number is 9 is determined as target critical
The number of word, target keywords is one.Optionally, the more multiple keywords of occurrence number are determined as target keywords,
Keyword i.e. by occurrence number more than 7 is determined as target keywords, and there are three the numbers of target keywords.
During the above method is applied, inventor has found that it is likely that there are identical there are different types of sharing data
Keyword, such as：Sharing data A is the evaluation to certain electronic product, and keyword is evaluation.Sharing data B is to certain automobile
Evaluation, keyword also be evaluation.If only by being analyzed sharing data to obtain keyword, then it cannot be distinguished and divide
Enjoy the evaluation object of data A and sharing data B.In this regard, the embodiment of the present invention additionally provides a kind of method of data-pushing, as
Further explanation to method shown in Fig. 1, as shown in figure 5, the method further includes：
Step 501, obtain each sharing data share type.
Step 502, from the whole got share in type determine target share type.
Step 102 determines target keywords from the whole keywords got, can be implemented by following manner：
Step 503 shares type according to target and determines target propelling data set.
Step 504, in the corresponding set of keywords of the target propelling data set, determine target keywords.
The method of data-pushing provided in an embodiment of the present invention can determine mesh according to the type of sharing of combination sharing data
Keyword is marked, the accuracy of data-pushing is improved.
The embodiment of the present invention additionally provides a kind of method of data-pushing, is illustrated as to method shown in Fig. 5, such as
Shown in Fig. 6, step 501 obtains the step of sharing type of each sharing data, can be implemented by following manner：
Step 601 traverses the sharing data address for being directed toward sharing data.
If step 602, traversal obtain the title that there is default website in sharing data address, will be one under default website
What the classification information of a rank was determined as sharing data shares type, and default website has at least two to check rank.
Optionally, described at least two check that rank, including first level and second level, the first level include door
Family website class, the second level include the classifieds website class that the portal website is provided, and the second level is described the
The other next rank of level-one.
Default website can be, but not limited to portal website.Portal website refers to leading to the comprehensive internet information resource of certain class
And provide the website in relation to information service.It includes following at least one classification that portal website, which usually provides,：It is sport (sport), new
Hear (news), scientific and technological (tech), amusement (ent), house property (focus), finance and economics (finance), constellation (astro), military affairs
(mil), automobile (auto), picture (pic), women (lady), education (edu).English abbreviation in bracket is under normal conditions
English mark in URL for indicating above-mentioned classification.
If step 603 does not traverse to obtain the title that there is default website in sharing data address, by sharing data
What the Type of website in location was determined as sharing data shares type.
If in other words the title for not including default website in sharing data address includes the title of other websites, can
The title of other websites and the correspondence of the Type of website are obtained by default mapping table.Such as：The website name of certain website
The referred to as websites A, it is sport that web site name can be obtained from mapping table, which is the corresponding type of sharing in the websites A,.
Default mapping table is as shown in table 1, is used to record the correspondence shared between type and web site name.
Table 1
| Share type | Web site name |
| Sport | The websites A, the websites B |
| News | The websites C, the websites D, the websites E |
| … | … |
| Education | The websites M, the websites N |
The method of data-pushing provided in an embodiment of the present invention can determine point of sharing data according to sharing data address
Type is enjoyed, and then improves the accuracy of data-pushing.
The embodiment of the present invention additionally provides a kind of method of data-pushing, is illustrated as to method shown in Fig. 5, institute
It states to share from the whole got and determines the step of target shares type in type, including：
Each occurrence number for sharing type is counted；
The most type of sharing of occurrence number is determined as target and shares type.
With calculate the original intention of target keywords it is identical, when need choose a user most pay close attention to when sharing classification, according to
The occurrence number for sharing classification determines that target shares classification, can accurately choose one and share classification, further increase data
The accuracy of push.
Further, more multiple of occurrence number can also be shared to type it is determined as target and share type, and then to use
The different types of propelling data of its concern of family, improves the comprehensive of propelling data.
Such as：The type of sharing got shares 10, and occurrence number is respectively：1,2,3,4,5,6,7,8,8,9.It is preferred that
, by occurrence number it is highest share type and be determined as target share type, i.e., the type of sharing that occurrence number is 9 is determined as mesh
Mark shares type, and the number that target shares type is one.Optionally, the more multiple types of sharing of occurrence number are determined as
Target shares type, i.e., the type of sharing by occurrence number more than 7 is determined as target and shares type, and target shares the number of type
There are three.
The embodiment of the present invention additionally provides a kind of method of data-pushing, as the further explanation to the above method, step
Rapid 104, the step of at least one propelling data being sent to user, can be implemented by following manner：
According to the issuing time of propelling data, at least one propelling data is sent to user.
The issuing time propelling data nearest apart from current time is preferentially sent to user.
The method of data-pushing provided in an embodiment of the present invention, when needing to send with a plurality of propelling data, according to pushing away
Send the push time of data determine push sequence, newest propelling data can be sent to user, improve data-pushing when
Effect property.
The embodiment of the present invention additionally provides a kind of device of data-pushing, and described device is located in network side server, such as
Shown in Fig. 7, described device 71 includes：
Acquiring unit 711, the keyword for obtaining each sharing data, each sharing data are same user point
The data enjoyed, the keyword are used to describe the subject content of the sharing data.
Determination unit 712 determines target keywords in whole keywords for being got from the acquiring unit 711.
The determination unit 712 is additionally operable to determine at least one propelling data according to the target keywords.
Transmission unit 713, at least one propelling data for determining the determination unit 712 are sent to use
Family.
The method and device of data-pushing provided by the invention, acquiring unit 711 can obtain user and each of share altogether
The keyword of data is enjoyed, determination unit 712 determines target keywords from the whole keywords got；It is closed according to the target
Key word determines at least one propelling data；At least one propelling data is sent to user by transmission unit 713.The prior art
In, propelling data is chosen according to randomly selected mode.In the present invention, the content of one sharing data of each key representations,
By determining target keywords from whole keywords, it is capable of determining that and is best able to represent the target critical that user shares preference
Word, according to target keywords determine propelling data by with user share preference more closely, avoid in turn blindly push, carry
High pushing efficiency.
Further, as shown in figure 8, described device 71 further includes：
Receiving unit 81, each sharing data address for receiving terminal transmission, the sharing data address is
Uniform resource position mark URL.
The acquiring unit 711 is additionally operable to obtain each sharing data according to each sharing data address.
The method of data-pushing provided in an embodiment of the present invention can receive the sharing data address of terminal transmission, foundation
Sharing data address obtains sharing data so that the sharing data address that network side server can be sent according to terminal, which obtains, to be divided
Data are enjoyed, and target keywords are adjusted according to the sharing data currently obtained in time, improve the accuracy of data-pushing.
Further, the acquiring unit 711 is additionally operable to:
Read the content of each sharing data；
Obtain whole notional words in the content；
Count the occurrence number of each notional word respectively in the content；
The most notional word of occurrence number is determined as keyword.
The device 71 of data-pushing provided in an embodiment of the present invention, acquiring unit 711 can be in the contents of sharing data
The occurrence number for counting each notional word determines keyword according to the occurrence number of notional word.It is determined compared to according to sharing data topic
The mode of keyword is compared, and the mode of determining keyword provided in an embodiment of the present invention can more accurately describe sharing data
Content, further increase the efficiency of data-pushing.
Further, the determination unit 712 is additionally operable to：
The occurrence number of each keyword is counted；
The most keyword of occurrence number is determined as target keywords.
The device 71 of data-pushing provided in an embodiment of the present invention, determination unit 712 can be determined from multiple keywords
Go out the highest target keywords of the frequency of occurrences, and then its propelling data paid close attention to the most is pushed to user.
Further, the acquiring unit 711 is additionally operable to：
Obtain each sharing data shares type；
Share from the whole got and determines that target shares type in type；
The determination unit 712 is additionally operable to：
Share type according to target and determines target propelling data set；
In the corresponding set of keywords of the target propelling data set, target keywords are determined.
The device 71 of data-pushing provided in an embodiment of the present invention, acquiring unit 711 can be according to combination sharing datas
Share type and determine target keywords, improves the accuracy of data-pushing.
Further, the acquiring unit 711 is additionally operable to：
Sharing data address to being directed toward sharing data traverses；
If traversal obtains the title that there is default website in the sharing data address, will be one under the default website
The classification information of a rank is determined as the type of sharing of sharing data, and the default website has at least two to check rank；
It, will be in sharing data address if not traversing to obtain the title that there is default website in the sharing data address
The Type of website be determined as sharing data share type.
The device 71 of data-pushing provided in an embodiment of the present invention, acquiring unit 711 can be true according to sharing data address
Determine the type of sharing of sharing data, and then improves the accuracy of data-pushing.
Further, the determination unit 712 is additionally operable to：
Each occurrence number for sharing type is counted；
The most type of sharing of occurrence number is determined as target and shares type.
Further, the transmission unit 713 is additionally operable to, will be described at least one according to the issuing time of propelling data
Propelling data is sent to user.
The device 71 of data-pushing provided in an embodiment of the present invention is determined when needing to send with a plurality of propelling data
Unit 712 determines that push sequence, transmission unit 713 can send newest propelling data according to the push time of propelling data
To user, the timeliness of data-pushing is improved.
It is apparent to those skilled in the art that for convenience and simplicity of description, only with above-mentioned each function
The division progress of module, can be as needed and by above-mentioned function distribution by different function moulds for example, in practical application
Block is completed, i.e., the internal structure of device is divided into different function modules, to complete all or part of work(described above
Energy.The specific work process of the system, apparatus, and unit of foregoing description can refer to corresponding in preceding method embodiment
Journey, details are not described herein.
The above description is merely a specific embodiment, but scope of protection of the present invention is not limited thereto, any
Those familiar with the art in the technical scope disclosed by the present invention, can easily think of the change or the replacement, and should all contain
Lid is within protection scope of the present invention.Therefore, the protection scope of the present invention shall be subject to the protection scope of the claims.
Claims (12)
1. a kind of method of data-pushing, which is characterized in that the method includes：
The keyword of each sharing data is obtained, each sharing data is the data that same user shares, the keyword
Subject content for describing the sharing data；
Sharing data address to being directed toward sharing data traverses；
When traversal obtains having the title of default website in the sharing data address, by the default next rank in website
Classification information be determined as the type of sharing of sharing data, the default website has at least two to check rank, including first
Rank and second level, the first level include portal website's class, and the second level includes that the portal website is provided
Classifieds website class, the second level be the first level next rank；
It, will be in the sharing data address when not traversing to obtain the title that there is default website in the sharing data address
What the Type of website was determined as sharing data shares type；
Share from the whole got and determines that target shares type in type；
Share type according to the target and determines target propelling data set；
In the corresponding set of keywords of the target propelling data set, target keywords are determined；
At least one propelling data is determined according to the target keywords；
At least one propelling data is sent to user.
2. the method for data-pushing according to claim 1, which is characterized in that in the pass for obtaining each sharing data
Before the step of key word, the method further includes：
Each sharing data address that terminal is sent is received, the sharing data address is uniform resource position mark URL；
Each sharing data is obtained according to each sharing data address.
3. the method for data-pushing according to claim 2, which is characterized in that the key for obtaining each sharing data
The step of word, including:
Read the content of each sharing data；
Obtain whole notional words in the content；
Count the occurrence number of each notional word respectively in the content；
The most notional word of occurrence number is determined as keyword.
4. the method for data-pushing according to claim 3, which is characterized in that described from the whole keywords got
The step of determining target keywords, including：
The occurrence number of each keyword is counted；
The most keyword of occurrence number is determined as target keywords.
5. the method for data-pushing according to claim 1, which is characterized in that described to share type from the whole got
The step of middle determining target shares type, including：
Each occurrence number for sharing type is counted；
The most type of sharing of occurrence number is determined as target and shares type.
6. the method for data-pushing according to any one of claim 1 to 5, which is characterized in that described in the general at least
The step of one propelling data is sent to user, including：
According to the issuing time of propelling data, at least one propelling data is sent to user.
7. a kind of device of data-pushing, which is characterized in that described device includes：
Acquiring unit, the keyword for obtaining each sharing data, each sharing data are the number that same user shares
According to the keyword is used to describe the subject content of the sharing data；With being additionally operable to the sharing data to being directed toward sharing data
Location is traversed；It, will be under the default website when traversal obtains having the title of default website in the sharing data address
The classification information of one rank is determined as the type of sharing of sharing data, and the default website has at least two to check rank,
Including first level and second level, the first level includes portal website's class, and the second level includes the portal
The classifieds website class for standing provided, the second level are next rank of the first level；It is described when not traversing to obtain
When there is the title of default website in sharing data address, the Type of website in sharing data address is determined as sharing data
Share type；
Determination unit, the whole for being got from the acquiring unit, which is shared, determines that target shares type in type；According to institute
It states target and shares type and determine target propelling data set；In the corresponding set of keywords of the target propelling data set,
Determine target keywords；
The determination unit is additionally operable to determine at least one propelling data according to the target keywords；
Transmission unit, at least one propelling data for determining the determination unit are sent to user.
8. the device of data-pushing according to claim 7, which is characterized in that described device further includes：
Receiving unit, each sharing data address for receiving terminal transmission, the sharing data address are unified provide
Source finger URL URL；
The acquiring unit is additionally operable to obtain each sharing data according to each sharing data address.
9. the device of data-pushing according to claim 8, which is characterized in that the acquiring unit is additionally operable to:
Read the content of each sharing data；
Obtain whole notional words in the content；
Count the occurrence number of each notional word respectively in the content；
The most notional word of occurrence number is determined as keyword.
10. the device of data-pushing according to claim 9, which is characterized in that the determination unit is additionally operable to：
The occurrence number of each keyword is counted；
The most keyword of occurrence number is determined as target keywords.
11. the device of data-pushing according to claim 7, which is characterized in that the determination unit is additionally operable to：
Each occurrence number for sharing type is counted；
The most type of sharing of occurrence number is determined as target and shares type.
12. the device of the data-pushing according to any one of claim 7 to 11, which is characterized in that the transmission unit
It is additionally operable to, according to the issuing time of propelling data, at least one propelling data is sent to user.
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| CN109325182B (en) * | 2018-10-12 | 2024-05-14 | 平安科技（深圳）有限公司 | Information pushing method and device based on session, computer equipment and storage medium |
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| CN103365870A (en) * | 2012-03-29 | 2013-10-23 | 腾讯科技（深圳）有限公司 | Method and system for sorting search results |
| CN102768685A (en) * | 2012-07-24 | 2012-11-07 | 杭州东方网升科技有限公司 | Content recommendation method based on keyword matching |
| CN103428076A (en) * | 2013-08-22 | 2013-12-04 | 北京奇虎科技有限公司 | Method and device for transmitting information to multi-type terminals or applications |
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