CN104915862A - Button business card - Google Patents
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- CN104915862A CN104915862A CN201510335826.8A CN201510335826A CN104915862A CN 104915862 A CN104915862 A CN 104915862A CN 201510335826 A CN201510335826 A CN 201510335826A CN 104915862 A CN104915862 A CN 104915862A
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Abstract
The invention discloses a button business card, so as to solve the problem that the prior WeChat information delivery method can not provide more comprehensive and more characteristic qualified information of an enterprise in a targeted mode. The button business card comprises multiple formatted buttons in a mobile device for providing electronic commerce and querying multivariate information of an enterprise product in a targeted mode for a WeChat user. The button is based on the a micro site platform of a WeChat open third party interface, and the user of the mobile device enters a button interface of an enterprise exclusive business card through a WeChat public number or a direct number two-dimension code.
Description
Technical field
The present invention relates to mobile e-business information application technique, be specifically related to a kind of button business card.
Background technology
User is encouraged freely to open micro-shop the open micro-electric business of micro-letter and in the predicament of not yet making a profit, micro-letter marketing platform is based upon on mechanism of exchange by mistake, attempt replaces at one stroke the internet electric business of 12 years and to conclude the business supporting platform, causes the commercial affairs of mobile network community to lose social enjoyment.Chinese mugwort matchmaker's consulting (iiMedia Research) has issued " 2013-2014 China retail shop user micro-letter operation investigation report ", report data shows the large major issue of micro-letter existence two: 1. micro-letter public platform user can not pay close attention to public platform reason mainly platform occur that junk information or advertisement reach 56.1%, the impracticable accounting 53.7% of the information provided, does not have new meaning 31.7%.Chinese mugwort matchmaker consulting analysis is thought, the content that user more values platform provides, and the information that high quality meets taste is only the key catching micro-letter public platform user; Too much or too early utilize micro-letter public platform commercialization (advertisement is main) before user does not establish for the stickiness of this platform, do not advise being eager to implement.2. investigational data display, " manpower fund input is large, technical requirement is high " is the primary bottleneck of the micro-letter operation of medium and small businessman, accounting reaches 39.5%, medium and small businessman thinks that micro-letter " pays close attention to the low conversion rate of user; promote actual volume limited ", accounting reaches 36.8%, and interviewee thinks " being difficult to push premium content ", and accounting reaches 26.3%.In operation aspect, how using the various functions of micro-letter public platform and give accurate location, the problem such as how to be managed with self by micro-letter, service characteristics are combined effectively all makes medium and small businessman feel confused.
At present, opening one of main application of third party's interface tech based on micro-letter is exactly microfiber web service.The technical matters solved is mainly: first values micro-letter platform provide the high quality of content and user fast filtering on browsing to find the key message meeting demands of individuals information to solve user.Second be fast enterprise or individual self are managed, service characteristics strong and micro-believe combine.But the information under existing micro-letter adopts news in brief formula picture and text throw in and there is tediously long uninteresting problem usually, cannot fix a point to provide enterprise's more distinctive high quality information more comprehensively.
Summary of the invention
The invention provides a kind of button business card, to solve the problem that information under existing micro-letter mode of throwing in cannot fix a point to provide enterprise's more distinctive high quality information more comprehensively.
The present invention program is as follows: a kind of button business card, comprise the button that multiple formats of ecommerce and fixed-point type inquiry enterprise product multiple information are provided for micro-credit household in mobile device, described button is based on the microfiber web platform at micro-open third party interface of letter, and mobile device user is by the button interfaces of number exclusive business card of Quick Response Code Entry Firm that goes directly of micro-letter public number or microfiber web platform.
Button business card has two-layer connotation, and one is the reading habit that push button will change that cellphone subscriber's slidingtype looks for information, and transfer becomes the user of button business card.Two is innovation multi-path service modes that button business card is combined with internet as multiple information on line, solves traditional industries in mobile e-business problem.
The key point of button business card attracts consumer with regard to being by online mode, and really reaches the service of consumption or product must remove line experience by consumer, and this namely proposes higher requirement to picture design.And needs protection is exactly " push button " reading behavior changing use habit, it is the push-button design designing various service or guide to visitors according to systemic-function.
Further, button of the present invention comprises inquire button, product production and marketing button and audio-visual button, the information of described inquire button inquiry comprises micromarketing service and customer service information, and the information of described product production and marketing button inquiry comprises the displaying service of product, brand culture and commercial matters information.
Further, button of the present invention adopts the self-defined formulation business card format of newly-increased picture and text of the microfiber web Content Management in microfiber web platform to be made, and cuts button subsystem using picture and text power tool as form and stipulate the foundation of assembly.
Beneficial effect of the present invention: button business card of the present invention, by the advantage of mobile communication, has the feature different from traditional electronic commerce, is embodied in the following aspects:
1., not by the restriction in place: in button business card, find the cellular service net of individual or enterprise immediately and share by micro-letter scanning Quick Response Code business card, pay close attention to and collect.No matter where user is in, as long as can accept service within the coverage of mobile network.
2. dirigibility: user at the time standby of travelling, receive a visitor, instead of must be able to sit in front of a computer.User can connect network whenever and wherever possible by handheld device and carry on business, and when there being enterprise's issue activity to occur, button business card " can also share " notice bean vermicelli group user at any time, can solve the problem of transmission of real-time information like this.
3. convenience: the multiple informations such as enterprise's production and marketing resume (brand, history, culture, product, purposes analysis, service strong point, relevant professional knowledge) are provided by exclusive button business card, E-business service at any time and any place, enhances the service essence of enterprise customers relation management.
4. personalized: to use button business card to set up corporate image and business settings, with high-quality picture and text, audio-visual, activity message design, share the management tool at human connection circle, perfection presents brand culture and the selling point of enterprise, enterprise image and activity bright spot, suction eyeball effect is double!
5. create win-win situation: the Innovative Service Modes of button business card, using suitable internet scientific and technological resources to carry out " multiple information " and show interface and micromarketing entity job service, is the auxiliary sales tool that marketing tool also takes into account that business personnel promotes product in essence.This service mode decapacitation provides and presents to that consumer's selectance is high, outside the commerce services of reasonable price and relationship between quality, and take into account enterprise customer and the rational profit of intermediary dealer simultaneously, also can by differential competition optimum for market orientation but not with the price competition of large-scale portal, shopping network.
Accompanying drawing explanation
Fig. 1 is the Interface Flowchart schematic diagram of button business card embodiment of the present invention.
Embodiment
Below by embodiment, the present invention is further detailed explanation:
The button business card innovation business service pattern of the present embodiment microfiber web platform, make people obtain data, services by mobile communication equipment, interface service content comprises:
1. interface formats: the dynamic application of commercial affairs is the microfiber web platform operations function based on the open third party's interface tech of micro-letter, application tool comprises: picture, word, audio-visual, image and exclusive Quick Response Code, designated strands are knotted page and the service of the integrated synthesis such as business activity, CI Design.Make businessman and user in movement, carry out business service and fixed-point type fast query relevant information.
2. picture design: whole cores of button business card do not lie in the open third party's interfacing of micro-letter, but in the commercial dynamic Service of enterprise itself.Micro-credit household is provided in movement, to carry out ecommerce or fixed-point type inquiry product multiple information, to solve the business activity new model that cellie can enjoy the service next to the skin of enterprise whenever and wherever possible.
3. the overall Interface Flowchart operation of button business card
Service range of application based on button business card is very wide, can combine with many application, makes Mobile business not only possess the various functions of usual electronic commerce, the functional characteristic that what is more important provides " personalization, movability, popularization ".
In addition, button name card can provide multiple information to increase the service of enterprise's surcharge for terminal user from " commercialization, actual effect and real-time " this three aspect, so just highlights the value of company information.Realize the respective services of " O2O operation " (On line to Off line) displaying, order processing off the net on the net simultaneously, accelerate the surcharge that guide consumption person comes shop.Overall Interface Flowchart as shown in Figure 1.
Operation instructions
The user of the micro-machine conveniently of 1> opens Quick Response Code (QR code) to be scanned the Nanhua exclusive micro-letter public number of report and enters micro-letter public platform and issue and push away literary composition, and clicks " reading more ", starts to pay close attention to and get Nanhua and reports member card.Get back to Nanhua report homepage, after finding manufacturer to specify electronic business card position, enter and start to browse company-related information.Use micro-letter public number and through number Quick Response Code Entry Firm.
The user of the micro-machine conveniently of 2> opens Quick Response Code (QR code) scans through number of the Nanhua exclusive micro-letter of report, do not need to specify electronic business card position through the direct entry firm of micro-letter public platform, enter and start to browse company-related information.Use microfiber web classified inquiry " the exclusive electronic business card of enterprise and viewing content.
3> micromarketing O2O operation
Micromarketing O2O pattern also known as off line business model, refer to online (On line) market (Off line) under on-line purchase band moving-wire manage and consume under line.O2O is by giving a discount, providing the mode such as information, service subscription, the message push in shop under line to Internet user, thus client under they being converted to the line of oneself, this is just particularly suitable for arriving the commodity and service consumed in shop, such as food and drink, body-building, see a film and perform, cosmetology etc.As shown below, at button business card (On line), enterprise confirms that business activity completes and shows layout, set about the layout of programming O2O micromarketing operation (On line to Off line), comprising: the soft literary composition design of micro-letter with issue, prize plays (need pay close attention to after becoming member card encouraging or participating in lot cast activity) to shop or business location route and microfiber web advertising campaign.
Button business card+O2O is for user:
1. the content information of abundanter, comprehensive businessman and service thereof is obtained whenever and wherever possible.
2. the reservation of advertising campaign is carried out to businessman's on-line consulting more easily.
3. direct consumption price inexpensively under comparing line is obtained.
2> button business card+O2O is for businessman:
1. can obtain more publicity, display machine can attract how new client to consume to shop.
2. promotion effect can be looked into, every transaction can follow the tracks of.
3. grasp user data, greatly promote the maintenance to frequent customer and marketing effectiveness.
4. by the communication of user, dispel misgivings and better understand user psychology.
5. manage cost-saving by mode, reasonable arrangements such as online effectively reservations.
6. more quick to pulling new product, the newly consumption in shop.
7. under reducing line, entity is to the dependence of prime location Wang Pu, greatly reduces rent expenditure.
3> is to button business card+O2O platform itself:
1. closely bound up with user's daily life, and convenient, preferential, effect such as consumption guarantee etc. can be brought to user, a large amount of high viscosity user can be attracted.
2. there are powerful popularizing action and measurable promotion effect thereof to businessman, a large amount of Xian Xia service for life businessman can be attracted to add.
3. the cash flow of C2C, B2C is several times as much as.
4. huge matchmaker is more profit model after closing income-space and formation scale.
In addition, recommend to implement bean vermicelli clustering strategy, for each objective layer separates the Relationship Quality commodity of output body design by turning of micro-letter public platform C2C mobile phone community.So far, enterprise's exclusive button business card online service is no longer the Commodity Competition of price guiding, but with the service economy of differentiated service for guiding of going together.Therefore, in commercial activity circulation, supplier, intermediary business, path business retail dealer, consumer therefrom obtain rational profit, obtain respective benefit, define the situation of a multi-win.
4. the system development of button business card
Demand analysis
The systematic analytic method setting up button business card adopts " marketing mix " (Marketing mix) development method, utilizes enterprise marketing 4P (product P roduct, price Price, distribution Place, sales promotion Promotion) to carry out the result of descriptive analysis.
Product P roduct: the function of exploitation that button business card is focused on " subitem button ", meets consumer and has without the need to the page just open-and-shut unique attraction of energy of sliding its enterprise's multiple information.Only need the interface of button business card+two-dimension code navigation.
Price Price: according to different industry markets location, formulate different price strategies, the basis for pricing of product is the brand strategy of enterprise, focuses on the gold content of brand.
Distribution Place: enterprise not directly in the face of consumer, but focuses on the cultivation of dealer and the foundation of sales network, and enterprise and contacting of consumer are undertaken by retail trader.
Sales promotion Promotion: the change that enterprise focuses on sales behavior stimulates consumer, with the behavior of short-term (as interest concessions, buy one and get one free, on-the-spot atmosphere etc. of marketing) facilitate the growth of consumption, attract the consumer of other brands or cause anticipating the growth of promotion.
Button business card can according to industry not difference carry out case analysis, demand is converted to design and uses each case figure, and through using case to understand and the interactive relationship of analytic system and extraneous role (actor).Enterprise's button business card and the Quick Response Code of different-style can be gone out according to business demand intention, seek precious enjoyment with what increase consumer.
The workflow management of button business card design and making
Operating environment: the microfiber web platform application mechanism following the open third party's interface tech of micro-letter, be based upon an excellent encyclopaedia skill micromarketing system platform, under using the microfiber web content management function of 3G station project, business card format is formulated with newly-increased picture and text custom feature, cut button subsystem using picture and text power tool as form and stipulate the foundation of assembly, and then designing for each assembly.
Design system framework: the cutting of the framework that design system adopts and subsystem.
Hyperlink application function, interactive between the subsystem of setting position, specified path net territory.
The acquisition of keyword: the situation used from case and subsystem interaction describe, the object that the system of finding out may need.
Object static analysis: numbered from arrangement that previous step is found out, and the relation between analytic target.
Object dynamic behaviour is analyzed: the interaction between description object and behavior pattern, and the State Transferring of object oneself.
Picture Interface design: user interface design and dependent event process.
1> sweeps exclusive two microcodes of figure and pays close attention to collection and share.(click two-dimension code image and can get back to business card homepage)
2> selects " sending friend " or " sharing circle of friends ", and difference is that the former is special object, and latter is once shared with all friends.
Above-described is only embodiments of the invention, and in scheme, the general knowledge such as known concrete structure and characteristic does not do too much description at this.Should be understood that; for a person skilled in the art, under the prerequisite not departing from structure of the present invention, some distortion and improvement can also be made; these also should be considered as protection scope of the present invention, and these all can not affect effect of the invention process and practical applicability.
Claims (3)
1. a button business card, it is characterized in that, comprise the button that multiple formats of ecommerce and fixed-point type inquiry enterprise product multiple information are provided for micro-credit household in mobile device, described button is based on the microfiber web platform at micro-open third party interface of letter, and mobile device user is by the button interfaces of number exclusive business card of Quick Response Code Entry Firm that goes directly of micro-letter public number or microfiber web platform.
2. button business card according to claim 1, it is characterized in that, described button comprises inquire button, product production and marketing button and audio-visual button, the information of described inquire button inquiry comprises micromarketing service and customer service information, and the information of described product production and marketing button inquiry comprises the displaying service of product, brand culture and commercial matters information.
3. button business card according to claim 1, it is characterized in that, described button adopts the self-defined formulation business card format of newly-increased picture and text of the microfiber web Content Management in microfiber web platform to be made, and cuts button subsystem using picture and text power tool as form and stipulate the foundation of assembly.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510335826.8A CN104915862A (en) | 2015-06-17 | 2015-06-17 | Button business card |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510335826.8A CN104915862A (en) | 2015-06-17 | 2015-06-17 | Button business card |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN104915862A true CN104915862A (en) | 2015-09-16 |
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Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201510335826.8A Pending CN104915862A (en) | 2015-06-17 | 2015-06-17 | Button business card |
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| CN (1) | CN104915862A (en) |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN106228402A (en) * | 2016-07-20 | 2016-12-14 | 江苏有客网络科技有限公司 | A kind of method based on wechat marketing system and application |
Citations (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN104135566A (en) * | 2014-07-15 | 2014-11-05 | 北京奇虎科技有限公司 | Information providing method and client |
-
2015
- 2015-06-17 CN CN201510335826.8A patent/CN104915862A/en active Pending
Patent Citations (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN104135566A (en) * | 2014-07-15 | 2014-11-05 | 北京奇虎科技有限公司 | Information providing method and client |
Non-Patent Citations (1)
| Title |
|---|
| 张文星: "智能手机上企业品牌传播的新方式研究", 《中国优秀硕士学位论文全文数据库经济与管理科学辑》 * |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN106228402A (en) * | 2016-07-20 | 2016-12-14 | 江苏有客网络科技有限公司 | A kind of method based on wechat marketing system and application |
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| RJ01 | Rejection of invention patent application after publication | ||
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Application publication date: 20150916 |