CN104754375A - 一种实现播放媒体广告有酬机制的方法 - Google Patents

一种实现播放媒体广告有酬机制的方法 Download PDF

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CN104754375A
CN104754375A CN201310724085.3A CN201310724085A CN104754375A CN 104754375 A CN104754375 A CN 104754375A CN 201310724085 A CN201310724085 A CN 201310724085A CN 104754375 A CN104754375 A CN 104754375A
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胡正东
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/254Management at additional data server, e.g. shopping server, rights management server
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/266Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
    • H04N21/2668Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47End-user applications
    • H04N21/475End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data
    • H04N21/4758End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data for providing answers, e.g. voting

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  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
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  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Human Computer Interaction (AREA)
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  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

本发明公开了一种实现播放媒体广告有酬机制的方法,其特征在于通过专业处理的手段制作广告并将数据备份;与播放媒体建立合作机制,并在播放媒体原有系统中嵌入数据处理模块;利用数据处理模块记录播放媒体的用户数据,同时,默认每个用户对应设置有与各播放媒体绑定的账户;各播放媒体的用户注册,同时至少与一播放媒体绑定的账户绑定,用于广告反酬;用户选择观看有酬类广告,如不选择,则视为无效;如选择,则进入广告观看页面观看广告,并回答广告提出问题,回答错误,则视为无效;回答正确,则平台即时记录用户数据并兑现报酬,报酬汇入用户绑定账户;用户绑定账户中的资金可用于消费,但无法取现。本发明提高广告费的利用率并增加广告投入所收到的效果,改变以往广告强制植入的形式,增加公众的观看乐趣,和谐社会公众的精神文化生活。

Description

一种实现播放媒体广告有酬机制的方法
技术领域
本发明涉及一种实现播放媒体广告有酬机制的方法。
背景技术
广告在现在生活中,无处不在,多到让人厌烦,几乎每个观众都对广告厌烦却无可赖何,观众只有选择遇到广告就换台,在网上遇到广告换不了,就选择关闭声音。这种状况是非常不良的状况,观众和网友反感,广告商的广告费也白扔了。尽管相关主管部门已经对广告的插入有了相关的规定,但是仍然无法达到满意效果。然后现在在网络世界,广告现在越来越霸道,时间越来越长,在一些网站,无论你看什么视频,哪怕再段,你也要先被迫看一分钟广告,让网友非常无奈非常痛苦。
现在市场上出现无数种广告拦截和广告屏蔽产品,可是真的拦截了广告,屏蔽了广告,没有了广告收入的支撑运营者无法生存,事实上运营商需要广告支撑才可以继续生存,而且广告主也需要有好的平台传递产品信息,而且普通观众也需要了解产品资信,这样的事实无法屏蔽。
目前随着网络在全球的普及以及飞速发展,越来越多的广告商和网站合作,国内最大的视频网站优酷、土豆视频前绑定广告最长达到60秒之多,目前很多网站采用充值会员方式跳过广告,百度经验”怎样去除视频前广告”浏览量60000多,相关网页搜索5780000个,以至于80%观众点开视频之后去做别的事情,广告的效果无法达到预期。
发明内容
本发明为了解决现有技术的不足,提供一种实现播放媒体广告有酬机制的方法,提高广告主广告费的利用率,改变传统的广告强制的形式。
为解决上述技术问题,本发明实施例提供的一种实现播放媒体广告有酬机制的方法,采用如下技术方案:
一种实现播放媒体广告有酬机制的方法,其特征在于,
S1:通过专业处理的手段制作广告并将数据备份;
S2:与播放媒体建立合作机制,并在播放媒体原有系统中嵌入数据处理模块;
S3:利用数据处理模块记录播放媒体的用户数据,同时,默认每个用户对应设置有与各播放媒体绑定的账户;
S4:各播放媒体的用户注册,同时至少与一播放媒体绑定的账户绑定,用于广告反酬;
S5:用户选择观看有酬类广告,如不选择,则视为无效;如选择,则进入广告观看页面观看广告,并回答广告提出问题,回答错误,则视为无效;回答正确,则平台即时记录用户数据并兑现报酬,报酬汇入用户绑定账户;
S6:用户绑定账户中的资金可用于消费,但无法取现。
具体地,所述广告包括视频广告和平面广告。
具体地,所述播放媒体包括门户电视、手机、网站、视频网站、交友社区网站。
具体地,所述数据处理模块包括用户数据存储模块、平台信息处理模块、用户数据调用模块及数据备份模块。
本发明提供的一种实现播放媒体广告有酬机制的方法,提高广告费的利用率并增加广告投入所收到的效果,改变以往广告强制植入的形式,增加公众的观看乐趣,和谐社会公众的精神文化生活。
附图说明
图1为本发明实施例所述的实现播放媒体广告有酬机制的方法的步骤示意图。
图2为本发明实施例所述的数据处理模块的结构示意图。
具体实施方式
本发明实施例提供的一种实现播放媒体广告有酬机制的方法,提高广告费的利用率并增加广告投入所收到的效果,改变以往广告强制植入的形式,增加公众的观看乐趣,和谐社会公众的精神文化生活。
下面结合附图对本发明实施例提供给的实现播放媒体广告有酬机制的方法进行详细描述。
如图1、2所示,本发明实施例提供的一种实现播放媒体广告有酬机制的方法,其特征在于,
S1:通过专业处理的手段制作广告并将数据备份;
S2:与播放媒体建立合作机制,并在播放媒体原有系统中嵌入数据处理模块;
S3:利用数据处理模块记录播放媒体的用户数据,同时,默认每个用户对应设置有与各播放媒体绑定的账户;
S4:各播放媒体的用户注册,同时至少与一播放媒体绑定的账户绑定,用于广告反酬;
S5:用户选择观看有酬类广告,如不选择,则视为无效;如选择,则进入广告观看页面观看广告,并回答广告提出问题,回答错误,则视为无效;回答正确,则平台即时记录用户数据并兑现报酬,报酬汇入用户绑定账户;
S6:用户绑定账户中的资金可用于消费,但无法取现。
具体地,所述广告包括视频广告和平面广告。
具体地,所述播放媒体包括电视、手机门户网站、视频网站、交友社区网站。
具体地,所述数据处理模块包括用户数据存储模块、平台信息处理模块、用户数据调用模块及数据备份模块。
本发明提供的一种实现播放媒体广告有酬机制的方法,提高广告费的利用率并增加广告投入所收到的效果,改变以往广告强制植入的形式,增加公众的观看乐趣,和谐社会公众的精神文化生活。
以上所述,仅为本发明的具体实施方式,但本发明的保护范围并不局限于此,任何熟悉本技术领域的技术人员在本发明揭露的技术范围内,可轻易想到变化或替换,都应涵盖在本发明的保护范围之内。因此,本发明的保护范围应所述以权利要求的保护范围为准。

Claims (4)

1.一种实现播放媒体广告有酬机制的方法,其特征在于,
S1:通过专业处理的手段制作广告并将数据备份;
S2:与播放媒体建立合作机制,并在播放媒体原有系统中嵌入数据处理模块;
S3:利用数据处理模块记录播放媒体的用户数据,同时,默认每个用户对应设置有与各播放媒体绑定的账户;
S4:各播放媒体的用户注册,同时至少与一播放媒体绑定的账户绑定,用于广告反酬;
S5:用户选择观看有酬类广告,如不选择,则视为无效;如选择,则进入广告观看页面观看广告,并回答广告提出问题,回答错误,则视为无效;回答正确,则平台即时记录用户数据并兑现报酬,报酬汇入用户绑定账户;
S6:用户绑定账户中的资金可用于消费,但无法取现。
2.根据权利要求1所述的实现播放媒体广告有酬机制的方法,其特征在于,所述广告包括视频广告和平面广告。
3.根据权利要求1所述的实现播放媒体广告有酬机制的方法,其特征在于,所述播放媒体包括电视、手机、门户网站、视频网站、交友社区网站。
4.根据权利要求1所述的实现播放媒体广告有酬机制的方法,其特征在于,所述数据处理模块包括用户数据存储模块、平台信息处理模块、用户数据调用模块及数据备份模块。
CN201310724085.3A 2013-12-25 2013-12-25 一种实现播放媒体广告有酬机制的方法 Pending CN104754375A (zh)

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Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN105163160A (zh) * 2015-08-29 2015-12-16 天脉聚源(北京)科技有限公司 提高信息合成安全性的方法和装置
CN105791904A (zh) * 2016-04-12 2016-07-20 天脉聚源(北京)传媒科技有限公司 一种监测机顶盒播放状态的方法和装置

Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN105163160A (zh) * 2015-08-29 2015-12-16 天脉聚源(北京)科技有限公司 提高信息合成安全性的方法和装置
CN105791904A (zh) * 2016-04-12 2016-07-20 天脉聚源(北京)传媒科技有限公司 一种监测机顶盒播放状态的方法和装置
CN105791904B (zh) * 2016-04-12 2018-07-20 天脉聚源(北京)传媒科技有限公司 一种监测机顶盒播放状态的方法和装置

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Application publication date: 20150701