CN104753853B - A kind of medium browsing number control method and device - Google Patents

Abstract

The invention discloses a kind of medium browsing number control method and device, applied to Media Resource Server, methods described includes：The browse request to a certain media resource that user sends is received, the cookie of user terminal is carried in the browse request；The media resource is extracted from the cookie by actual the first number of visits browsed of the user, and finds the media resource recorded in the Media Resource Server by actual the second number of visits browsed of the user；According to first number of visits and the second number of visits, the media resource is updated to the 3rd number of visits by the actual number of visits browsed of the user.Methods and apparatus of the present invention can overcome conventional method to accurately determine the number of visits of user's browsing media resource to cookie dependence, avoid the waste to media resource injected volume.

Description

Method and device for controlling media browsing times

technical field

The invention relates to the field of multimedia applications, in particular to a method and device for controlling the number of media browsing times.

Background technique

In the field of multimedia applications, when the same network user accesses the same media resource, the number of visits is often limited, which is currently referred to in the industry as the control of the number of views of media resources. The purpose of this approach is to avoid unnecessary delivery of media resources , save the amount of media resources, and improve the effect of media resources as much as possible in the limited amount of investment. For example, in an advertising campaign, the number of times the same user browses the same advertisement will not be allowed to exceed a certain upper limit of the number of visits, otherwise the advertising effect will be reduced. In addition, in the field of mobile devices, the number of times the application recommendation system recommends the same application to the same user is also required not to exceed a certain upper limit, otherwise the recommendation effect of the application will be affected.

The mode of the existing control method for the number of views is relatively simple. Before the media resource is launched, the monitoring system of the media resource generally sets an upper limit for the number of visits and browsing times for the media resource, and the upper limit for the number of visits and browsing times is only for a single user. During the period of network activities, the monitoring system collects the cookie of the user terminal in real time, and extracts the actual browsing times of specific media resources carried in the user’s cookie, and compares the actual browsing times with the media resource’s upper limit of visits and browsing times , if the user's actual number of browsing times is greater than the media preset number of browsing times, the user's media resource will not be returned, otherwise, the user's media resource will be returned, and the user's browsing times will be increased by 1, which will be attached to the user's cookie On, write back the cookie to the client, so as to achieve the method of controlling the browsing times of the media resources.

However, the disadvantage of the existing method is that it is extremely dependent on cookies, and in today's network environment, many external factors can cause the loss or distortion of cookies. For example, users can manually clear cookies in the browser at the terminal, multimedia The request for resources does not come directly from the user, which leads to the inability to read and write the number of views of the cookie, the instability of the transmission medium of the multimedia resource, so that the information of the number of views cannot be written back to the cookie, etc., and the existing control method of the number of views cannot obtain the number of views from the cookie. When the number of times information, or the cookie on the client side is not obtained at all, the accuracy of the number of browsing times control cannot be guaranteed, resulting in media resources that exceed the predetermined upper limit, but still play to the user, resulting in poor delivery of media resources, and media resources. Waste of delivery.

Contents of the invention

The technical problem to be solved in the present invention is to provide a method and device for controlling the number of media browsing times, which can overcome the dependence of traditional methods on cookies, accurately determine the number of times users browse media resources, and avoid wasting the amount of media resources placed.

In order to solve the above technical problems, the present invention provides a method for controlling the number of media browsing times, which is applied to a media resource server, and the method includes:

A browsing request for a certain media resource sent by the user is received, and the browsing request carries the cookie of the user terminal;

Extracting the first number of times the media resource is actually browsed by the user from the cookie, and finding the second number of times the media resource is actually browsed by the user recorded in the media resource server;

According to the first number of views and the second times of views, the number of views of the media resource actually browsed by the user is updated to a third number of views of the media resource.

Further, the updating the number of times the media resource is actually browsed by the user to the third number of times of browsing according to the first number of times of browsing and the second number of times of browsing includes:

Select the larger number of views among the first number of views and the second number of views. If the greater number of views is less than the upper limit of the number of views of the media resource, add the greater number of views to the upper limit of the number of views of the media resource. 1, as the third number of views, otherwise, use the upper limit of the number of views as the third number of views.

Further, extracting the first number of times the media resource was actually browsed by the user from the cookie, and finding the second number of times the media resource was actually browsed by the user recorded in the media resource server times, including:

If it is determined that the browse request is the user's first browse request for the media resource, set the first browse count to 0, set the second browse count to 0, and set the third browse count to 0. The count is set to 1.

Further, after updating the number of times the media resource is actually browsed by the user to the third number of times, the method further includes:

If the first number of page views does not exist in the cookie or the first number of page views that exists is not equal to the third number of page views, write the third number of page views into the cookie or write the number of page views in the cookie The first browsing number is updated to the third browsing number, and then the cookie is written back to the user's client.

Further, after updating the number of times the media resource is actually browsed by the user to the third number of times, it also includes:

If the second number of browsing times is not recorded in the media resource server or the recorded second number of browsing times is not equal to the third number of browsing times, then record the third number of browsing times as a new second number of browsing times.

In order to solve the above-mentioned technical problems, the present invention also provides a device for controlling the number of media browsing times, including:

The receiving module is configured to receive a browsing request for a certain media resource sent by the user, wherein the browsing request carries the cookie of the user terminal;

The number of views acquisition module is used to extract the first number of views of the media resource actually browsed by the user from the cookie, and find out that the media resource recorded in the media resource server is actually browsed by the user Second Views of ;

A browsing count updating module, configured to update the viewing count of the media resource actually browsed by the user to a third viewing count according to the first viewing count and the second viewing count.

Further, the browsing count updating module is configured to update the viewing count of the media resource actually browsed by the user to a third viewing count according to the first viewing count and the second viewing count, including:

Select the larger number of views among the first number of views and the second number of views. If the greater number of views is less than the upper limit of the number of views of the media resource, add the greater number of views to the upper limit of the number of views of the media resource. 1, as the third number of views, otherwise, use the upper limit of the number of views as the third number of views.

Further, the browsing count acquisition module is configured to extract the first browsing count of the media resource actually browsed by the user from the cookie, and find out that the media resource recorded in the media resource server is The second number of times the user actually browsed, including:

If it is determined that the browse request is the user's first browse request for the media resource, set the first browse count to 0, set the second browse count to 0, and set the third browse count to 0. The count is set to 1.

Further, the browsing count updating module is also used to update the viewing count of the media resource actually browsed by the user to the third viewing count, if the first viewing count does not exist or exists in the cookie The first number of page views is not equal to the third number of page views, write the third page number into the cookie or update the first page number in the cookie to the third page number, and then write back the the cookie to the user's client.

Further, the browsing count updating module is also used to update the viewing count of the media resource actually browsed by the user to the third viewing count, if there is no second viewing count or record in the media resource server If the second number of views is not equal to the third number of views, the third number of views is recorded as a new second number of views.

Compared with the prior art, the method and device for controlling the number of media browsing times provided by the present invention saves the data of the number of times the media resources are actually browsed in cookies on the server side and the user terminal at the same time, and increases The server’s browsing times control logic forms a stable active-active browsing times control framework, making up for the traditional method’s dependence on cookies. At the same time, if the server-side browsing times data is distorted due to special reasons, it can also be extracted from the user’s terminal cookie. The data of the number of views of the media resource is used as the actual number of views of the media resource, which improves the accuracy of the number of views of the user's browsing of the media resource, more accurately and effectively realizes the control of the number of views of the specific user's browsing of the specific media resource, and avoids media resources. Waste of delivery.

Description of drawings

Fig. 1 is a structural diagram of a device for controlling the number of media browsing times in an embodiment;

Fig. 2 is a flow chart of the method for controlling the number of media browsing times in an embodiment;

Fig. 3 is a flow chart of media browsing times control in an application example.

detailed description

In order to make the purpose, technical solution and advantages of the present invention more clear, the embodiments of the present invention will be described in detail below in conjunction with the accompanying drawings. It should be noted that, in the case of no conflict, the embodiments in the present application and the features in the embodiments can be combined arbitrarily with each other.

Example:

As shown in Figure 1, this embodiment provides a device for controlling the number of media browsing times, including:

The receiving module is used to receive a browsing request for a certain media resource sent by the user, and the browsing request carries the cookie of the user terminal;

The number of views acquisition module is used to extract the first number of views of the media resource actually browsed by the user from the cookie, and find out that the media resource recorded in the media resource server is actually browsed by the user Second Views of ;

A browsing count updating module, configured to update the viewing count of the media resource actually browsed by the user to a third viewing count according to the first viewing count and the second viewing count.

Wherein, the browsing count updating module is configured to update the viewing count of the media resource actually browsed by the user to the third viewing count according to the first viewing count and the second viewing count, including:

Select the larger number of views among the first number of views and the second number of views. If the greater number of views is less than the upper limit of the number of views of the media resource, add the greater number of views to the upper limit of the number of views of the media resource. 1, as the third number of views, otherwise, use the upper limit of the number of views as the third number of views.

The number of views updating module is further configured to update the number of times the media resource is actually browsed by the user to the third number of views, if the first number of views does not exist in the cookie or the The first number of browsing times is not equal to the third number of browsing times, write the third number of browsing times into the cookie or update the first number of browsing times in the cookie to the third number of browsing times, and then write back the cookie to The user's client.

The number of views updating module is further configured to update the number of times the media resource is actually browsed by the user to the third number of views, if there is no record of the second number of views or the recorded number of views in the media resource server If the second number of browsing times is not equal to the third number of browsing times, then record the third number of browsing times as a new second number of browsing times.

The number of views acquisition module is used to extract the first number of views of the media resource actually browsed by the user from the cookie, and find out that the media resource recorded in the media resource server is viewed by the user The number of second views actually viewed, including:

If it is determined that the browse request is the user's first browse request for the media resource, set the first browse count to 0, set the second browse count to 0, and set the third browse count to 0. The count is set to 1.

As shown in Figure 2, the present embodiment provides a method for controlling the number of media browsing, including the following steps:

S101: The media resource server receives a browsing request for a certain media resource from a user, and the browsing request carries a user terminal cookie;

Wherein, the user terminal cookie carries the actual browsing times of the user on the media resource.

S102: Extract the first number of times the media resource is actually browsed by the user from the cookie, and find the second number of times the media resource is actually browsed by the user recorded in the media resource server ;

S103: Update the number of times the media resource is actually browsed by the user to a third number of times of browsing according to the first number of times of browsing and the second number of times of browsing.

Wherein, step S103 specifically includes:

Select the larger number of views among the first number of views and the second number of views. If the greater number of views is less than the upper limit of the number of views of the media resource, add the greater number of views to the upper limit of the number of views of the media resource. 1, as the third number of views, otherwise, use the upper limit of the number of views as the third number of views.

That is to say, the first number of browsing times is the number of browsing times saved in the cookie of the user terminal, and the second number of browsing times is the number of browsing times recorded in the media resource server. The larger number of browsing times plus 1 is used as the unified browsing times of the cookie and the media resources in the media resource server actually browsed by the user, and the third browsing times is an update of the first browsing times and the second browsing times.

Alternatively, step S103 also specifically includes:

Select the larger number of browsing times among the first number of browsing times and the second number of browsing times, then add 1 to the larger number of browsing times as the third number of browsing times, if the third number of browsing times is less than the If the upper limit of the number of views of the media resource is determined, the third number of views is attached to the user terminal cookie, the user terminal cookie is written back to the user client, and the media resource is played for the user, and the media resource in the media server is updated at the same time. Otherwise, the third browsing times will not be attached to the user terminal cookie, the user terminal cookie will be written back to the user client, the request operation will end, and the user's browsing times in the media server will be updated for the third pageview.

As a preferred manner, in step S102,

If it is determined that the browse request is the user's first browse request for the media resource, set the first browse count to 0, set the second browse count to 0, and set the third browse count to 0. The count is set to 1.

Preferably, if the user browses the media resource for the first time, a unique identifier can also be set for the user, and then the unique identifier of the user and the browsing times of the user to the media resource are written in the cookie of the user terminal as 0, that is, set the first number of browsing times to 0, and save the unique identifier of the user and the number of times the user has browsed the media resource in the media resource server as 0, that is, set the first number of browsing times to 0. 2. Set the browsing count as 0. After the user browses the media resource, record the user's viewing count as 1 for the media resource.

After the step S103, this embodiment also includes the following steps:

If the first number of page views does not exist in the cookie or the first number of page views that exists is not equal to the third number of page views, write the third number of page views into the cookie or write the number of page views in the cookie The first browsing number is updated to the third browsing number, and then the cookie is written back to the user's client.

If the second number of browsing times is not recorded in the media resource server or the recorded second number of browsing times is not equal to the third number of browsing times, then record the third number of browsing times as a new second number of browsing times.

In an application example, assuming that user A browses on a media website and clicks media resource advertisement B, the preset upper limit of media resource browsing times is: fx=4.

As shown in Figure 3, the control flow of the number of media views is as follows:

S201: The terminal device of user A sends the media resource request to the multimedia resource server, and carries the cookie data of user A, assuming that user A visits the advertisement for the first time;

S202: The multimedia resource server obtains the cookie information of user A and sets a unique identifier for user A, and extracts the record fa of the number of views in the cookie information of user A; at the same time, the multimedia resource server collects the information retained by user A in the number of views database Data fb, because user A visits advertisement B for the first time, so fa=fb=0;

S203: Set the actual number of browsing times fc of user A, and obtain fc=fa=fb=0 according to the rule of "whichever is greater";

S204: Compare the size of fc with the upper limit fx of the number of views;

S205: Since fx=4 is set in advance, then fc<fx, so the number of visits fc+1 is written back to the media resource server, and the media resource B is returned to the user A;

S206: The media resource server returns the updated number of views fc+1 to the terminal of user A and the database of views, and updates the values of fa and fb to 1, and the procedure is completed.

This embodiment is further described below in the following scenarios.

Scenario 1: Failed to write back the browsing information to the user terminal

User A accesses media resource B again, repeats the above steps S201 to S206, and at this time fc=2. When the media resource server returns the updated number of views to the user terminal. Failed to write back cookie browsing information due to network reasons. Then the actual number of views fa on the user terminal is still 1. The number of views information fb in the number of views database is updated to 2.

When the user A visits the resource B for the third time, the media resource server receives the cookie browsing times information fa=1 from the user terminal, and the browsing times information fb=2 collected from the browsing times database. Compare the sizes of fa and fb, and judge fc=fb=2 by the concept of whichever is larger. Since fc<fx, the number of views fc+1=3 is written back to the user terminal and the database of views, and the media resource is returned.

Scenario 2: Failed to write back information to the pageview count database

Assume that when the multimedia resource server writes back the browsing times information to the browsing times database, the database computer room is powered off, and the browsing times writing back fails. Then the number of views information fb on the views database is still 2. And the actual number fa of the user terminal is updated to 3.

When the user A accesses the resource B again, the above step S201 to step S206 is repeated to obtain fc=fa=3. Since fc is still smaller than fx, then write back the number of views fc+1=4 and return the media resource, and update fa and fb to 4.

Scenario 3: The number of views reaches the upper limit of views, and other media resources are returned

When the user A visits the resource B for the fourth time, the above steps S201 to S206 are repeated. Since fa=fb=4=fc=fx. Therefore, the actual number of visits has reached the default upper limit of the number of visits. The data of the number of views is retained, and the media resource server no longer writes back and updates the data of the number of views, and returns other media resources that do not reach the estimated value.

As can be seen from the foregoing embodiments, with respect to the prior art, the media browsing times control method, device, and media resource server provided in the foregoing embodiments store the actual viewing times of the media resources in the cookie on the server side and the user terminal at the same time. Data, on the basis of single-cookie browsing times control, add server browsing times control logic to form a stable active-active browsing times control structure, which makes up for the dependence of traditional methods on cookies. The data of the number of views on the terminal is distorted, and the data on the number of views in the cookie of the user terminal can also be extracted as the actual number of views of the media resources, which improves the accuracy of the number of times the user browses the media resources, and more accurately and effectively realizes the specific user's browsing of specific media. The number of views of resources is controlled to avoid the waste of media resources.

Those skilled in the art can understand that all or part of the steps in the above method can be completed by instructing relevant hardware through a program, and the program can be stored in a computer-readable storage medium, such as a read-only memory, a magnetic disk or an optical disk, and the like. Optionally, all or part of the steps in the foregoing embodiments may also be implemented using one or more integrated circuits. Correspondingly, each module/unit in the foregoing embodiments may be implemented in the form of hardware, or may be implemented in the form of software function modules. The present invention is not limited to any specific combination of hardware and software.

The above descriptions are only preferred embodiments of the present invention, and are not intended to limit the protection scope of the present invention. According to the content of the present invention, there can also be other various embodiments. Those skilled in the art can make various corresponding changes and deformations according to the present invention without departing from the spirit and essence of the present invention. Within the spirit and principles of the present invention, any modifications, equivalent replacements, improvements, etc., shall be included within the protection scope of the present invention.

Claims (8)

1. A method for controlling the number of media views, applied to a media resource server, said method comprising: A browsing request for a certain media resource sent by the user is received, and the browsing request carries the cookie of the user terminal; Extracting the first number of times the media resource is actually browsed by the user from the cookie, and finding the second number of times the media resource is actually browsed by the user recorded in the media resource server; According to the first number of times of browsing and the second number of times of browsing, updating the number of times of browsing of the media resource actually browsed by the user to a third number of times of browsing; Wherein, the updating of the number of times the media resource is actually browsed by the user to the third number of times of browsing according to the first number of times of browsing and the second number of times of browsing includes: Select the larger number of views among the first number of views and the second number of views. If the greater number of views is less than the upper limit of the number of views of the media resource, add the greater number of views to the upper limit of the number of views of the media resource. 1, as the third number of views, otherwise, use the upper limit of the number of views as the third number of views. 2. The method of claim 1, wherein: Extract the first number of times the media resource is actually browsed by the user from the cookie, and find out the second number of times the media resource is actually browsed by the user recorded in the media resource server, including : If it is determined that the browse request is the user's first browse request for the media resource, set the first browse count to 0, set the second browse count to 0, and set the third browse count to 0. The count is set to 1. 3. The method according to claim 1 or 2, characterized in that: After updating the number of times the media resource is actually browsed by the user to the third number of times, it also includes: If the first number of page views does not exist in the cookie or the first number of page views that exists is not equal to the third number of page views, write the third number of page views into the cookie or write the number of page views in the cookie The first browsing number is updated to the third browsing number, and then the cookie is written back to the user's client. 4. The method according to claim 1 or 2, characterized in that: After updating the number of times the media resource is actually browsed by the user to the third number of times, it also includes: If the second number of browsing times is not recorded in the media resource server or the recorded second number of browsing times is not equal to the third number of browsing times, then record the third number of browsing times as a new second number of browsing times. 5. A device for controlling the number of media views, comprising: The receiving module is configured to receive a browsing request for a certain media resource sent by the user, wherein the browsing request carries the cookie of the user terminal; The number of times of browsing acquisition module is used to extract the first number of times the media resource is actually browsed by the user from the cookie, and find the first number of times the media resource is actually browsed by the user recorded in the media resource server 2. Number of views; A viewing count updating module, configured to update the viewing count of the media resource actually browsed by the user to a third viewing count according to the first viewing count and the second viewing count; Wherein, the browsing count updating module is configured to update the viewing count of the media resource actually browsed by the user to the third viewing count according to the first viewing count and the second viewing count, including: Select the larger number of views among the first number of views and the second number of views. If the greater number of views is less than the upper limit of the number of views of the media resource, add the greater number of views to the upper limit of the number of views of the media resource. 1, as the third number of views, otherwise, use the upper limit of the number of views as the third number of views. 6. The device of claim 5, wherein: The number of views acquisition module is used to extract the first number of views of the media resource actually browsed by the user from the cookie, and find out that the media resource recorded in the media resource server is viewed by the user The number of second views actually viewed, including: If it is determined that the browse request is the user's first browse request for the media resource, set the first browse count to 0, set the second browse count to 0, and set the third browse count to 0. The count is set to 1. 7. The device according to claim 5 or 6, characterized in that: The number of views updating module is further configured to update the number of times the media resource is actually browsed by the user to the third number of views, if the first number of views does not exist in the cookie or the The first number of browsing times is not equal to the third number of browsing times, write the third number of browsing times into the cookie or update the first number of browsing times in the cookie to the third number of browsing times, and then write back the cookie to The user's client. 8. The device according to claim 5 or 6, characterized in that: The number of views updating module is further configured to update the number of times the media resource is actually browsed by the user to the third number of views, if the media resource server does not record the second number of views or the recorded If the second number of browsing times is not equal to the third number of browsing times, then record the third number of browsing times as a new second number of browsing times.