CN104717524A - Accounting management system and method of backpack video advertisement - Google Patents
Accounting management system and method of backpack video advertisement Download PDFInfo
- Publication number
- CN104717524A CN104717524A CN201510020194.6A CN201510020194A CN104717524A CN 104717524 A CN104717524 A CN 104717524A CN 201510020194 A CN201510020194 A CN 201510020194A CN 104717524 A CN104717524 A CN 104717524A
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- China
- Prior art keywords
- advertisement
- video
- terminal
- built
- panel computer
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Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/254—Management at additional data server, e.g. shopping server, rights management server
- H04N21/2543—Billing, e.g. for subscription services
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
Abstract
The invention relates to an accounting management system and method of a backpack video advertisement. The system comprises an advertisement terminal and a central server, according to the advertisement terminal, corresponding application software is installed in a tablet personal computer, a participant places the advertisement terminal in a transparent backpack to walk in busy streets, advertisement video is played, and surrounding pedestrians can see advertisement content. The advertisement terminal detects the current position through a built-in GPS device of the tablet personal computer, the advertisement video is selected and played according to the positions, time and advertisement priorities, the time and position of playing each advertisement are recorded, and the carrying conditions of the tablet personal computer is monitored by detecting a built-in magnetic sensor, an acceleration sensor and a built-in camera. The central server is connected with the advertisement terminal through the Internet, the advertisement video of a merchant is provided to be downloaded, the priorities, address requirements and time requirements of the advertisements are set, and the rewards of the participant and the advertisement fees charged from the merchant are calculated by combining area and time period data according to advertisement playing records uploaded by the advertisement terminal.
Description
Technical field
The present invention relates to a kind of utilize Internet technology to realize advertisement far management system and method, for the operation management of Dual-shoulder video ads.
Background technology
Have the advertisement of a type to be that panel computer is placed in transparent backpack by staff, walk in crowd, panel computer screen broadcast advertisement video, makes pedestrian around see ad content.This advertisement has good effect, because the advertisement of other form much allows people produce be sick of psychology, the commercial breaks in such as TV play, the web advertisement on computer site, disturbs people to appreciate program normally, read info web all to a certain extent.By contrast, this back of the body is relatively not easy to allow people produce at the video ads of pedestrian's back and is sick of psychology, when people walk in the street time, in such as way on and off duty or go window-shopping in process, thinking is relatively idle, attentiveness is also relatively easily by this advertisement attracts, and its advertising results are also better.But, concerning the advertising company runing this type advertisements, need to do much loaded down with trivial details work, comprise the staff recruiting back of the body advertisement screen, just need after causing employee to implement various Personnel Management, such as medical insurance, endowment is planned as a whole, wage declares dutiable goods, work attendance is promoted etc., then also has post deployment, post supervision, equipment purchase, maintenance of equipment etc.So the advertisement form that the many manpowers of this needs could be implemented, usual operation cost is very high.
Utility model content
The present invention be directed to the operation of Dual-shoulder video ads, applying Internet technology, a kind of smart charge management system of design and corresponding method.
Technical scheme of the present invention is: this is a kind of far management system and method for Dual-shoulder video ads, and system is divided into advertisement terminal and central server, and advertisement terminal installs respective application software with panel computer, puts into transparent backpack and get final product work.Participant carries on the back this advertisement terminal and walks in downtown area, broadcast advertisement video in panel computer, and around pedestrian can see ad content.Advertisement terminal detects current location by the built-in GPS device of panel computer, in time entering interior of building without gps signal, with the positional information before entering as a reference.Current time is gathered by internal clocking.According to position and time, play according to the advertisement parameters data decimation advertisement video downloaded from central server.Record time and the position of each advertisement broadcast, encryption is deposited in file system.Record is play to central server transmission advertisement when there being wireless network environment.Except record advertisement reproduction time position data, also simultaneously from the operating state of many aspects supervision participant.First, while broadcast advertisement video, detect built-in Magnetic Sensor and acceleration transducer at any time, to check whether panel computer is close to perpendicular to horizontal plane, if not then illustrating that panel computer is not carry on the back at back, then suspends broadcast advertisement video.Secondly, checking whether the numerical value of built-in Magnetic Sensor and acceleration transducer often changes, if not then illustrating that participant carries panel computer to get around, then suspending broadcast advertisement video.Finally by built-in camera sensing light, if light is blocked illustrate that panel computer is not in transparent backpack, then suspend broadcast advertisement video.These functions implement necessary supervision to the participation process of participant, effectively prevents someone from utilizing this system to gain reward by cheating.Central server is performance application server, is connected with advertisement terminal by the Internet.The function of server comprises: the advertisement video storing trade company, downloads for advertisement terminal panel computer; Deposit the preferred rank, address challenges, time requirement etc. of advertisement, the meeting of more advertisement video players is enjoyed in high level advertisement; Play record according to the advertisement that participant provides, in conjunction with location period data, the reward calculating participant and the advertising expense received to trade company, utilize special payment system to carry out fund receipt and payment.
The invention has the beneficial effects as follows: for general population, just can make money in passing in process of going window-shopping, as long as carry one's own panel computer, run corresponding application program.For advertisement operator, without the need to recruiting extensive work personnel, save a large amount of manpower management expense, without the need to buying the panel computer equipment that staff uses, save large number quipments funds, only need the central server that maintenance cost is very low, just in the whole nation even world wide, large-area advertisement can be realized and cover.The operation of usual internet site; all need to drop into substantial contribution and could attract user in free service; such as freely search, free video, free news, free mail etc.; and the far management system of this Dual-shoulder video ads; without the need to investing any free service, profit margin excessive risk is little.For the trade company of throwing in advertisement, the every red cent spent, has detailed record, played manyly just to overpay, played to pay few just less, justice of exchange is transparent, and can free given ad at any time area scope throw in, advertisement putting is freedom and flexibility very rapidly and efficiently.
Accompanying drawing explanation
Below in conjunction with drawings and Examples, the present invention is further described.
Fig. 1 is system framework schematic diagram.
Fig. 2 is advertisement terminal architectural schematic.
Fig. 3 is central server architectural schematic.
In figure, 1-central server, 2-the Internet, 3-participant, the transparent backpack of 4-, 5-advertisement terminal, 6-GPS positioner, 7-Magnetic Sensor and acceleration transducer, 8-camera, 9-file system, 10-panel computer application software, 11-display screen, 12-customer data base, 13-advertisement video storehouse, 14-advertisement parameters database, 15-plays database of record, 16-financial database, period data storehouse, 17-location, 18-electronic fare payment system.
Embodiment
As shown in Figure 1, system is made up of two parts, central server 1 and advertisement terminal 5, connected by the Internet 2, advertisement terminal 5 selects common panel computer, as the iPad of apple or the Android panel computer of Samsung, advertisement terminal 5 is positioned over transparent backpack 4 by participant 3, walk in crowd, start application software broadcast advertisement video, can advertising results be realized.
Fig. 2 is advertisement terminal architectural schematic, and panel computer downloads corresponding panel computer application software 10, on the central server 1 of advertisement operators after the information such as registered account number, the means of payment, namely becomes an advertisement terminal 5.Panel computer application software 10 completes following function: the first, participant log in, central server 1 authentication of users name and password, confirm errorless after enter system; The second, from central server 1 downloads ad video to file system 9; 3rd, from central server downloads ad supplemental characteristic to file system 9; 4th, gather current location by the built-in GPS positioner 6 of panel computer, when enter interior of building without when gps signal with the positional information before entering as a reference; 5th, according to current location and time, according to advertisement parameters data decimation advertisement video; 6th, at display screen 11 broadcast advertisement video; 7th, record time and the position of each advertisement broadcast, file system 9 is deposited in encryption, and it is gain reward by cheating to prevent someone from forging advertisement broadcasting record that encryption is deposited; 8th, have under wireless network environment to central server 1 transmit advertisement play record; 9th, while broadcast advertisement video, detect built-in Magnetic Sensor and acceleration transducer 7 at any time, to judge whether panel computer is close to perpendicular to horizontal plane, if not then illustrating that panel computer is not carry on the back at back, then suspends broadcast advertisement video; Tenth, whether the numerical value simultaneously detecting built-in Magnetic Sensor and acceleration transducer 7 often changes, and if not then illustrating that participant carries panel computer to get around, then suspends broadcast advertisement video; 11, by built-in camera 8 sensing light, if light is blocked illustrate that panel computer is not in transparent backpack, then suspend broadcast advertisement video.
Fig. 3 is central server architectural schematic, and central server 1 is performance application server, is connected with advertisement terminal 5 by the Internet.Central server 1 has the function of following several respects: the first, sets up participant's customer data base 12, preserves user name password, and verifies when users log on; The second, advertisement video storehouse 13 is provided, downloads for advertisement terminal 5; 3rd, set up advertisement parameters database 14, include merchant information, each trade company can have many advertisement videos, registers the parameters such as preferred rank, address challenges, time requirement respectively, download for advertisement terminal 5 every bar advertisement video; 4th, receive the advertisement of uploading from each advertisement terminal 5 and play record, and deposit in broadcasting database of record; 5th, the remuneration of playing the location coefficient period coefficient calculations participant in record, the preferred rank record of advertisement parameters database 14 advertisement and period data storehouse, location 17 according to the advertisement of playing database of record 15 and the advertising expense received to trade company, result deposits in financial database; 6th, financial data is sent to special electronic fare payment system 18, carries out fund receipt and payment.
About the system of selection that advertisement is play, some advertisements have address challenges, the advertisement request of such as certain concert is only play in a certain city, so for arbitrary advertisement terminal, only have when its GPS positioner detects that terminal current address is the city required by this advertisement, just this advertisement is placed on alternative row.The free requirement of some advertisements, such as certain restaurant ads requires at only 12 o'clock to 1 o'clock at noon, and 6 o'clock to 7 o'clock evening play, so advertisement terminal is only in the time range required, just this advertisement is placed on alternative row.Advertisement parameters database 14 is all deposited in address challenges and time requirement, in addition the preferred rank of advertisement is also had, progression is larger just larger broadcast probability, suppose that certain advertisement terminal has 2 advertisements alternative, first rank is 1, and second rank is 9, and the probability of so first selected broadcasting is 1/10, the probability of second selected broadcasting is 9/10, i.e. the probability of certain advertisement at a time selected broadcasting is the rank sum of preferred rank divided by all alternative advertisements of this advertisement.Namely advertisement terminal is according to the advertisement parameters in advertisement parameters database, plays by the probability Stochastic choice advertisement of setting.
About the calculating of rate, first arrange base rate, such as 0.2 yuan per minute.Second, according to location Crowds Distribute density case, location coefficient is set, the location coefficient of such as open space is 0, near bus stop, location coefficient is 1.5, the location coefficient in large scale business street is 3, the advertising results playing related content near mega-exhibition are best, and location coefficient can be 10 or higher.3rd, divide the different periods according to the feature in each location, arrange period coefficient, such as market people at weekend is maximum, can establish period coefficient 3, and it is maximum that bus stands in rush hour on and off duty people, period coefficient can be set as 2, set period coefficient as 0 during the late into the night.The population distribution situation, income level etc. of different cities, different regions, same city have difference, and can adjust with location coefficient and period coefficient, to ensure the justice of advertisement charging, these data all leave period data storehouse, location 17 in.4th, according to advertisement preferred rank degree of establishment coefficient, the square root of available levels number is as classification coefficient, and such as the classification coefficient of rank 1 is 1, and the classification coefficient of rank 2 is 1.4.Final rate is: base rate × classification coefficient × location coefficient × period coefficient, advertisement and identifier, broadcast address, reproduction time described in record is play according to advertisement, corresponding classification coefficient, location coefficient and period coefficient can be found, determine unit rate, be multiplied by reproduction time length respectively, gather and just obtain total cost.
The foregoing is only a kind of embodiment of the present invention, all under principle of the present invention, any amendment made, equivalent replacement, improvement etc., all should be included in the protection range comprised of the present invention.
Claims (2)
1. the accounting management method of a Dual-shoulder video ads, Dual-shoulder video ads is puts into display device the advertisement form that transparent backpack walks in crowd's displaying video, this invention applies to the operation management of this kind of form advertisement, it is characterized in that: respective application software is installed as advertisement terminal with panel computer, current location is detected by the built-in GPS device of panel computer, according to position, time and the preferred rank of advertisement are chosen advertisement video and play, record time and the position of each advertisement broadcast, and pass through built-in Magnetic Sensor, acceleration transducer, the detection of built-in camera, the carrying status of supervision panel computer, central server is connected with advertisement terminal by the Internet, the advertisement video of trade company is provided to download, the preferred rank of setting advertisement, address challenges, time requirement, record is play according to the advertisement that advertisement terminal is uploaded, in conjunction with location period data, the remuneration calculating participant and the advertising expense collected to trade company.
2. the far management system of a Dual-shoulder video ads, it is characterized in that: system is divided into advertisement terminal and central server, advertisement terminal installs respective application software with panel computer, current location is detected by the built-in GPS device of panel computer, choose advertisement video according to the preferred rank of position, time and advertisement and play, record time and the position of each advertisement broadcast, and by the detection to built-in Magnetic Sensor, acceleration transducer, built-in camera, the carrying status of supervision panel computer; Central server is connected with advertisement terminal by the Internet, the advertisement video of trade company is provided to download, the preferred rank of setting advertisement, address challenges, time requirement, record is play according to the advertisement that advertisement terminal is uploaded, in conjunction with location period data, the remuneration calculating participant and the advertising expense collected to trade company.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510020194.6A CN104717524A (en) | 2015-01-15 | 2015-01-15 | Accounting management system and method of backpack video advertisement |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510020194.6A CN104717524A (en) | 2015-01-15 | 2015-01-15 | Accounting management system and method of backpack video advertisement |
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| Publication Number | Publication Date |
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| CN104717524A true CN104717524A (en) | 2015-06-17 |
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| Application Number | Title | Priority Date | Filing Date |
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| CN201510020194.6A Pending CN104717524A (en) | 2015-01-15 | 2015-01-15 | Accounting management system and method of backpack video advertisement |
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Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN107392639A (en) * | 2016-05-17 | 2017-11-24 | 广州地阔信息科技有限公司 | The method that Ads on Vehicles the effect of publicity quantifies and advertising expenditure calculates |
| CN108629634A (en) * | 2018-04-02 | 2018-10-09 | 陈国兴 | Advertisement method and system |
| CN109711903A (en) * | 2019-01-06 | 2019-05-03 | 广州金仕龙箱包有限公司 | Included screen knapsack and operation mode |
| CN113129052A (en) * | 2020-01-15 | 2021-07-16 | 丰田自动车株式会社 | Advertisement presentation system and advertisement presentation method |
| WO2021211001A1 (en) * | 2020-04-14 | 2021-10-21 | Артем Сергеевич ТКАЧЕНКО | Method and system of adaptive advertising and informing |
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Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN107392639A (en) * | 2016-05-17 | 2017-11-24 | 广州地阔信息科技有限公司 | The method that Ads on Vehicles the effect of publicity quantifies and advertising expenditure calculates |
| CN108629634A (en) * | 2018-04-02 | 2018-10-09 | 陈国兴 | Advertisement method and system |
| CN109711903A (en) * | 2019-01-06 | 2019-05-03 | 广州金仕龙箱包有限公司 | Included screen knapsack and operation mode |
| CN113129052A (en) * | 2020-01-15 | 2021-07-16 | 丰田自动车株式会社 | Advertisement presentation system and advertisement presentation method |
| WO2021211001A1 (en) * | 2020-04-14 | 2021-10-21 | Артем Сергеевич ТКАЧЕНКО | Method and system of adaptive advertising and informing |
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Application publication date: 20150617 |