CN104700750B - A kind of playback method of advertisement, apparatus and system - Google Patents
A kind of playback method of advertisement, apparatus and system Download PDFInfo
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- CN104700750B CN104700750B CN201310653076.XA CN201310653076A CN104700750B CN 104700750 B CN104700750 B CN 104700750B CN 201310653076 A CN201310653076 A CN 201310653076A CN 104700750 B CN104700750 B CN 104700750B
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- control
- control device
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Classifications
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- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F27/00—Combined visual and audible advertising or displaying, e.g. for public address
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client
- H04N21/65—Transmission of management data between client and server
- H04N21/658—Transmission by the client directed to the server
- H04N21/6587—Control parameters, e.g. trick play commands, viewpoint selection
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- Engineering & Computer Science (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Physics & Mathematics (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
Abstract
The present invention is suitable for field of communication technology, provides a kind of playback method of advertisement, apparatus and system, the method includes：Receive control operational order or the control parameter that playback control device is sent；The broadcasting of advertisement is controlled according to the control operational order or control parameter.The present invention, user's operation playback control device generation control operational order or control parameter, playback control device sends control operational order or control parameter to digital signage, after digital signage receives control operational order or control parameter, you can the broadcasting of advertisement in digital signage is controlled according to the control operational order or control parameter.Compared to traditional label so that user no longer only passively receives information, but can according to oneself need participate in, intervene the broadcasting of ad content in label, greatly meet demand of the user to information.
Description
Technical field
The invention belongs to the communications field more particularly to a kind of playback method of advertisement, apparatus and systems.
Background technology
Label can be widely applied to advertisement, the publication of public information, route instruction etc..But traditional label lack with
Human interaction, and the information dullness provided is stiff.Such as advertisement, although being full of Advertisement label everywhere, people are to wide
It accuses while label is accustomed to and also tends to turn a blind eye to or even feel to be weary of.
The trend of this homogeneity makes the product of businessman be difficult to show one's talent from advertisement so that the advertisement of businessman's costliness
Input may not can achieve the desired results, and accurate evaluation is also difficult to for advertising results.In addition, traditional label is in street, scape
Area, the guiding for route lack visual in image.In case of emergency, for example disaster, which occurs, needs emergency evacuation, personnel to lose
The guide in specific direction is needed behind direction, even exhales to require assistance and help.Under these application scenarios, traditional label is supplied to user's
Information is often unsatisfactory.
Invention content
An embodiment of the present invention provides a kind of playback method of advertisement, apparatus and systems, it is intended to solve existing label
Deficiency increases the vividness, interest, interactivity of label, enhances advertising results or indicating effect.
On the one hand, a kind of playback method of advertisement is provided, the method includes：
Receive control operational order or the control parameter that playback control device is sent；
The broadcasting of advertisement is controlled according to the control operational order or control parameter.
Further, it before the control operational order or control parameter that are sent in the reception playback control device, also wraps
It includes：
Good friend is become by public information platform and selected user；
Authorize the corresponding operation time period of the selected user and operating right；
Operation prompt information is sent to the selected playback control device used by a user, is set in the broadcasting control
Standby side, the information generation control operation that user acquires according to the operation prompt information and/or the playback control device side refer to
Order or control parameter.
Further, the broadcasting to advertisement carry out control refer to the broadcasting content of advertisement and/or result of broadcast into
Row control.
Further, the information of the playback control device acquisition is sent out including manipulating the playback control device side user
Gesture, voice, the information from sensor.
Further, the sensor includes：Acceleration transducer, linear acceleration sensors, proximity sensor, temperature
Sensor, rotation sensor, light sensor, direction sensor, gyro sensor, magnetometric sensor, gravity sensor, pressure
One or more of force snesor, imaging sensor, sound transducer, GPS sensor.
On the other hand, a kind of playing device of advertisement is provided, described device includes：
Instruction reception unit, for receiving the control operational order or control parameter of playback control device transmission；
Control unit, for being controlled according to the control operational order or control parameter the broadcasting of advertisement.
Further, described device further includes：
Friend-making unit becomes good friend for passing through public information platform and selected user；
Granted unit, for authorizing the corresponding operation time period of the selected user and operating right；
Prompt message transmitting element, for sending operation prompt information to the selected broadcasting used by a user control
Equipment, in the playback control device side, user acquires according to the operation prompt information and/or the playback control device side
Information generation control operational order or control parameter.
Further, described control unit controls the broadcasting content and/or result of broadcast of advertisement.
Further, the information of the playback control device acquisition is sent out including manipulating the user of the playback control device
Gesture, voice, the information from sensor.
In another aspect, provide a kind of play system of advertisement, the system comprises advertiser or other operating agencies
Server, the digital signage being connect with the server and with the digital signage through wirelessly or non-wirelessly connecting broadcasting control set
Standby, the digital signage includes the playing device of advertisement as described above.
In the embodiment of the present invention, user's operation playback control device, control playback control device generates and sends accordingly
Operational order or control parameter are controlled to digital signage, after digital signage receives control operational order or control parameter, you can
The broadcasting of advertisement in digital signage is controlled according to the control operational order or control parameter.Compared to traditional label, make
User no longer only passively receives information, but can need to participate in, intervene ad content in label according to oneself
It plays, greatly meets demand of the user to information.
Description of the drawings
Fig. 1 is the realization flow chart of the playback method for the advertisement that the embodiment of the present invention one provides；
Fig. 2 be the embodiment of the present invention one provide playback control device on can obtainable operation prompt information signal
Figure；
Fig. 3 is the structure diagram of the playing device of advertisement provided by Embodiment 2 of the present invention；
Fig. 4 is the structure diagram of the play system for the first advertisement that the embodiment of the present invention three provides；
Fig. 5 is the structure diagram of the play system for second of advertisement that the embodiment of the present invention three provides.
Specific embodiment
In order to make the purpose , technical scheme and advantage of the present invention be clearer, with reference to the accompanying drawings and embodiments, it is right
The present invention is further elaborated.It should be appreciated that the specific embodiments described herein are merely illustrative of the present invention, and
It is not used in the restriction present invention.
In embodiments of the present invention, after the generation of user's operation playback control device controls operational order or control parameter, control
Playback control device processed sends control operational order or control parameter to digital signage, and digital signage receives control operation and refers to
After order or control parameter, you can the broadcasting of advertisement in digital signage is controlled according to the control operational order or control parameter
System.
The realization of the present invention is described in detail below in conjunction with specific embodiment：
Embodiment one
Fig. 1 shows the realization flow of the playback method for the advertisement that the embodiment of the present invention one provides, with the broadcasting system of advertisement
It is illustrated for digital signage side in system, in addition, the media content that digital signage side plays is not limited to advertisement, Ke Yishi
Any media informations such as the weather forecast that the server of advertiser or other operating agencies provides, the present embodiment is by taking advertisement as an example
It illustrates, details are as follows：
In step S101, control operational order or control parameter that playback control device is sent are received.
In the embodiment of the present invention, digital signage can be in public information platform, such as wechat, WhatsAPP, Kakao
Talk, Face book, Linkden etc. register an account, then according to specific policy and are selected by public information platform
User become good friend, and authorize the corresponding operation time period of the selected user and operating right.If it does not use specifically
Family is selected, then digital signage realizes the broadcasting of information according to the play mode of acquiescence.
Wherein, digital signage can receive the request of user, become the good friend of the user, can also be sent out to selected user
Go out friend-making or chat request.It sends out or receives there are many modes asked, such as short message, mobile phone camera scanning two-dimension bar code,
It shakes, Shake-It-Up etc. is not limited herein.After good friend is become with selected user, digital signage can be authorized
The certain operation time period of one or several good friends and operating right.User can download installation or download installation before utilizing
Interactive application is interacted with digital signage.
After corresponding operation time period and operating right is authorized to selected user, digital signage can be different user
Different operation prompt informations is generated, and sends playback control device used in the operation prompt information to different user,
User is acquired according to prompt message using the interactive application on playback control device and/or the playback control device side
Information can generate corresponding control operational order or control parameter.Digital signage receives what different playback control devices were sent
Difference control operational order or control parameter, are scheduled or coordinate according to specific strategy.
Wherein, which can be text message or graphical interfaces, and Fig. 2 shows on playback control device
Can obtainable operation prompt information schematic diagram.These operation prompt informations can be used in user, manipulate playback control device,
The corresponding control operational order of generation or control parameter are simultaneously sent to digital signage, and the broadcasting of advertisement is controlled, realize with
Digital signage interacts.
Wherein, the information of the playback control device acquisition includes manipulating the hand that the user of the playback control device sends out
Gesture, voice, from the sensor on the playback control device or the sensor except playback control device
Information or other information.
When the other positions except sensor is mounted on playback control device, the information of sensor can be without broadcasting
Control device, and the computer of digital signage side is transferred directly to through wired or wireless way, by the computer according to the biography
The information generation control operational order or control parameter of sensor, the advertisement played to digital signage side control.
The sensor includes but not limited to：Acceleration transducer, linear acceleration sensors, proximity sensor, temperature
Sensor, rotation sensor, light sensor, direction sensor, gyro sensor, magnetometric sensor, gravity sensor, pressure
One or more of force snesor, imaging sensor, sound transducer, GPS sensor.
Specifically, various sensors can be discussed further below the control of the broadcasting of advertisement the group of situation one or more
It closes：
1）, playback control device the information that acceleration or linear acceleration sensors acquire is sent to digital signage,
The information of sensor is handled and calculated in digital signage side, such as Kalman filtering or other filtering process, sensor
The processing such as data fusion calculate corresponding kinematic parameter（Displacement, speed, acceleration etc.）, and controlled with this kinematic parameter
Object in selected broadcasting content does corresponding sports.
2）If, the processing capacity of playback control device side it is powerful enough, can also playback control device side calculate broadcast
The parameters such as the movement locus of control device are put, kinematic parameter is then sent to digital signage side, are broadcast by the control of digital signage side
Put the movement of respective objects in content.
3）, track, speed calculating can also be controlled by gesture etc., the gesture information sent out by user determines object
Selected and movement, can come from but be not limited to imaging sensor of gesture, data glove, user are in playback control device
Touch screen, joystick etc..
4）, using the proximity sensor of playback control device side, perceive between human hand and the screen of playback control device side
Distance, control broadcasting content in object visible sensation distance.
5）, using the temperature sensor of playback control device side, experience the temperature of human hand, body or environment, control plays
Color of object etc. in content.
6）, using the information of playback control device side rotation sensor, control the rotation of object in broadcasting content.
7）, using the information of playback control device side light sensor, control the power of lighting effect in broadcasting content.
8）, using the information of playback control device side direction sensor, control the direction of motion of object in broadcasting content, pendulum
The direction put.
9）, using the information of playback control device side magnetometric sensor, control the relative movement between object in broadcasting content.
10）, stress using playback control device the information of force snesor, control the spring of object in broadcasting content, fall
And other effects.
11）, using the information of playback control device side pressure sensor, control the profile variation of object in broadcasting content
Deng.
Furthermore it is possible to using the GPS information of playback control device side, the station location marker of numerical map or street on label are controlled
（Wind）Scape.Can also by picture that playback control device side is shot, video recording upload digital label show, plays or utilization is broadcast
The gesture of people can be captured by putting the camera of control device side;Can also by playback control device to the picture of digital signage side or
Alternative document carries out sectional drawing/download/or is transferred to third party.
In addition, it is necessary to explanation, playback control device is a kind of human-computer interaction device, can be joystick, data hand
Set, keyboard, touch screen, two dimension or 3D mouse etc., these interactive devices belong to the attachment of digital signage.Certainly, interactive device
Can also be the handheld mobile devices such as iPhone, iPAD, iPod Touch, these equipment are then the equipment or dress that user has by oneself
It is standby, it is not belonging to the attachment of digital signage.When being interacted using handheld mobile device, pacify mainly by means of handheld mobile device end
The text message of interactive application, plug-in unit, interface or the SMS of dress etc, the information transmitted through mobile Internet, into
Row interaction.
In step s 102, the broadcasting of advertisement is controlled according to the control operational order or control parameter.
In the embodiment of the present invention, the broadcasting of advertisement is carried out to control the broadcasting content and/or result of broadcast that refer to advertisement
It is controlled.
Several plot scripts can be preset in digital signage side, according to content and pattern that user selects, are played in corresponding
Hold.
Digital signage side can receive user and the control of operational order or transmission be controlled to join with what playback control device was sent
Number, controls the broadcasting content and/or result of broadcast of advertisement.
Specifically, after user chooses broadcasting content, digital signage side can will be specific in broadcasting content in specific time period
The operating right of object gives one or several users.User can control certain objects to change and play by playback control device
The result of broadcast of content, specifically, user can control in have：
A, the F.F. of control audio and video, rewind, fix, even feature etc.；
B, if content is industrial design, then user may control the displacement of object and posture in display content；
C, object coloured, rendered, replacing picture on surface, for example replace the dressing of model etc.；
If d, can include multiple objects in content, user can change the mutual alignment between each object, guide object
It collides between body；
E, advertisement can have the property of cartoon game, and user can intervene cartoon content.
The present embodiment, user by operating playback control device, control playback control device send control operational order or
Control parameter is to digital signage, after digital signage receives control operational order or control parameter, you can according to the instruction or control
The broadcasting of advertisement is controlled in parameter logistic word label processed.Compared to traditional label so that user is no longer only passive to be received
Information, but can according to oneself need participate in, intervene the broadcasting of ad content in label, greatly meet user couple
The demand of information.
One of ordinary skill in the art will appreciate that all or part of step in realization the various embodiments described above method is can
It is completed with instructing relevant hardware by program, corresponding program can be stored in a computer read/write memory medium
In, the storage medium, such as ROM/RAM, disk or CD, SD card, TF card.
Embodiment two
Fig. 3 shows the concrete structure block diagram of the playing device 3 of advertisement provided by Embodiment 2 of the present invention, for the ease of saying
Bright, illustrating only can be built in digital signage with the relevant part of the embodiment of the present invention, the playing device 3 of the advertisement
The unit of software unit, hardware cell or software and hardware combining.The playing device 3 of the advertisement includes：31 He of instruction reception unit
Control unit 32.
Wherein, instruction reception unit 31, for receiving the control operational order or control parameter of playback control device transmission；
Control unit 32, for being controlled according to the control operational order or control parameter the broadcasting of advertisement.
Further, described device 3 further includes：
Friend-making unit becomes good friend for passing through public information platform and selected user；
Granted unit, for authorizing the corresponding operation time period of the selected user and operating right；
Prompt message transmitting element, for sending operation prompt information to the selected broadcasting used by a user control
Equipment, in the playback control device side, user acquires according to the operation prompt information and/or the playback control device
Information generation control operational order or control parameter.
Further, described control unit 32 controls the broadcasting content and/or result of broadcast of advertisement.
Further, the information of the playback control device acquisition is sent out including manipulating the user of the playback control device
Gesture, voice, the information from sensor or other information.
The playing device of advertisement provided in an embodiment of the present invention can be applied in aforementioned corresponding embodiment of the method one, in detail
Feelings are referring to the description of above-described embodiment one, and details are not described herein.
Embodiment three
Fig. 4 and Fig. 5 respectively illustrates the concrete structure frame of the play system of two kinds of advertisements of the offer of the embodiment of the present invention three
Figure, for convenience of description, illustrates only and the relevant part of the embodiment of the present invention.Wherein, digital signage, playback control device,
The server of advertiser or other operating agencies forms the play system of an advertisement.Within the system, advertiser or its
The server 41 of its operating agency is connect with the computer of 42 side of digital signage.
Wherein, the playing device 3 of advertisement can be built in computer, the computer be connected to playback control device 43 with
Between digital signage 42.When the computer for being equipped with advertisement play back device 3 is placed in the outside of digital signage, the broadcasting system of the advertisement
The structure of system is as shown in Figure 4；When being equipped with the computer of playing device 3 of advertisement and being placed in 42 inside of digital signage, the advertisement
The structure of play system is as shown in Figure 5.
The computer of the playing device 3 of advertisement is built-in with playback control device 43 through wirelessly or non-wirelessly connecting, certainly, is broadcast
The number for putting control device 43 can be one or more than one, number of playback control device 43 is not done at this
Limitation, in the accompanying drawings, is illustrated for one.
It is worth noting that, in above system embodiment, included each unit is only drawn according to function logic
Point, but above-mentioned division is not limited to, as long as corresponding function can be realized；In addition, each functional unit is specific
Title is also only to facilitate mutually distinguish, the protection domain being not intended to restrict the invention.
The foregoing is merely illustrative of the preferred embodiments of the present invention, is not intended to limit the invention, all essences in the present invention
All any modification, equivalent and improvement made within refreshing and principle etc., should all be included in the protection scope of the present invention.
Claims (6)
1. a kind of playback method of advertisement, which is characterized in that the method includes：
Good friend is become by public information platform and selected user；
Authorize the corresponding operation time period of the selected user and operating right；
Operation prompt information is sent to the selected playback control device used by a user, in the playback control device
Side, user generate control operational order or control parameter according to the operation prompt information, wherein, the playback control device is
A kind of human-computer interaction device, the human-computer interaction device includes handheld mobile device, when being interacted using handheld mobile device,
The information transmitted through mobile Internet, interacts；
Receive control operational order or the control parameter that playback control device is sent；
The broadcasting of advertisement is controlled according to the control operational order or control parameter, the content of control includes：To object
It coloured, rendered, replace picture on surface, if changing the mutual alignment between each object comprising multiple objects in content.
2. the method as described in claim 1, which is characterized in that the information of the playback control device acquisition is included described in manipulation
Gesture that the user of playback control device sends out, voice, the information from sensor.
3. method as claimed in claim 2, which is characterized in that the sensor includes：Acceleration transducer, linear acceleration
Sensor, proximity sensor, temperature sensor, rotation sensor, light sensor, direction sensor, gyro sensor, magnetic
It is a kind of or more in force snesor, gravity sensor, pressure sensor, imaging sensor, sound transducer, GPS sensor
Kind.
4. a kind of playing device of advertisement, which is characterized in that described device includes：
Friend-making unit becomes good friend for passing through public information platform and selected user；
Granted unit, for authorizing the corresponding operation time period of the selected user and operating right；
Prompt message transmitting element sets for sending operation prompt information to the selected broadcasting used by a user control
Standby, in the playback control device side, user generates control operational order or control parameter according to the operation prompt information,
In, the playback control device is a kind of human-computer interaction device, and the human-computer interaction device includes handheld mobile device, using hand
When holding mobile equipment and interacting, the information transmitted through mobile Internet interacts；
Instruction reception unit, for receiving the control operational order or control parameter of playback control device transmission；
Control unit, for according to it is described control operational order or control parameter the broadcasting of advertisement is controlled, control it is interior
Appearance includes：Object is coloured, rendered, replaces picture on surface, if comprising multiple objects in content, is changed between each object
Mutual alignment.
5. device as claimed in claim 4, which is characterized in that the information of the playback control device acquisition is included described in manipulation
Gesture that the user of playback control device sends out, voice, the information from sensor.
6. a kind of play system of advertisement, which is characterized in that connect the system comprises gray server, with the server
The digital signage that connects and with playback control device of the digital signage through wirelessly or non-wirelessly connecting, the digital signage includes such as
The playing device of advertisement described in claim 4 or 5.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201310653076.XA CN104700750B (en) | 2013-12-05 | 2013-12-05 | A kind of playback method of advertisement, apparatus and system |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201310653076.XA CN104700750B (en) | 2013-12-05 | 2013-12-05 | A kind of playback method of advertisement, apparatus and system |
Publications (2)
| Publication Number | Publication Date |
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| CN104700750A CN104700750A (en) | 2015-06-10 |
| CN104700750B true CN104700750B (en) | 2018-07-10 |
Family
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| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201310653076.XA Expired - Fee Related CN104700750B (en) | 2013-12-05 | 2013-12-05 | A kind of playback method of advertisement, apparatus and system |
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Families Citing this family (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN106358061A (en) * | 2016-11-11 | 2017-01-25 | 四川长虹电器股份有限公司 | Television voice remote control system and television voice remote control method |
| CN106686413A (en) * | 2016-12-21 | 2017-05-17 | 上海与德信息技术有限公司 | Reservation method and device of advertising screen based on mobile terminal |
| CN106686412A (en) * | 2016-12-21 | 2017-05-17 | 上海与德信息技术有限公司 | Advertisement screen control method and apparatus based on mobile terminal |
| CN107403600A (en) * | 2017-07-31 | 2017-11-28 | 上海与德科技有限公司 | Electronic installation and billboard |
| CN109214868A (en) * | 2018-09-17 | 2019-01-15 | 武汉市亚正科技股份有限公司 | interactive WIFI advertisement playing device |
| CN109817125A (en) * | 2019-01-28 | 2019-05-28 | 安徽智训机器人技术有限公司 | Advertisement media control system |
Family Cites Families (9)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101236716A (en) * | 2007-02-02 | 2008-08-06 | 李庆涛 | Multifunctional entertainment information advertising device and its control method |
| CN101639528A (en) * | 2009-01-20 | 2010-02-03 | 浙江师范大学 | Information distribution system based on wireless communication and satellite positioning |
| CN101901572A (en) * | 2009-05-25 | 2010-12-01 | 浙江信诺科技有限公司 | Information release device and network control information release system |
| CN202067504U (en) * | 2011-03-11 | 2011-12-07 | 吴一乾 | Novel LED (Light Emitting Diode) advertisement delivery device |
| KR101868623B1 (en) * | 2011-10-05 | 2018-06-18 | 엘지전자 주식회사 | Display device and method for controlling the same |
| CN202549237U (en) * | 2012-01-18 | 2012-11-21 | 青岛海信电器股份有限公司 | Advertisement player and advertisement broadcasting system |
| CN102646031A (en) * | 2012-02-24 | 2012-08-22 | 贵州电网公司电力调度控制中心 | Method for controlling large screen to display contents by mobile terminal |
| CN102595242B (en) * | 2012-03-12 | 2015-03-11 | 华为技术有限公司 | Dynamic video regulation system, terminal and method |
| CN103338062A (en) * | 2012-12-07 | 2013-10-02 | 天津唐虞科技发展有限公司 | Mobile phone host terminal for controlling display system wirelessly based on Bluetooth |
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