CN104699751A - Search recommending method and device based on search terms - Google Patents
Search recommending method and device based on search terms Download PDFInfo
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- CN104699751A CN104699751A CN201410843509.2A CN201410843509A CN104699751A CN 104699751 A CN104699751 A CN 104699751A CN 201410843509 A CN201410843509 A CN 201410843509A CN 104699751 A CN104699751 A CN 104699751A
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- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
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Abstract
The invention discloses a search recommending method and device based on search terms. The method comprises steps as follows: establishing an anonymous behavior network topology according to an anonymous search log; responding to an event of search terms input by users, and selecting recommendation results related to the search terms from the anonymous behavior network topology. According to the search recommending method and device, extension is performed on the basis of user behaviors, minority dimensions which the users are most concerned with are mined deeply, the defect that recommendation results are excessively generalized in the prior art is overcome, the recommendation results are divided through clustering, each class is accurately described by the aid of mapping knowledge domains, and valuable information is provided, so that the selected recommendation results better conform to search habits and meet search demands of the user.
Description
Technical field
The present invention relates to Internet technical field, be specifically related to a kind of carrying out based on search word and search for the method and apparatus recommended.
Background technology
Along with the development of Web technology, the establishment of internet information becomes more and more easier with sharing, the extreme blast of information makes people become more and more difficult for the searching of the information needed, search recommended technology arises at the historic moment, and the meaning of search recommended technology is to guide user to find required information and information more accurately sooner.
Existing search is recommended to describe, generally all with " relevant xx " wherein xx be that some do not have the classification of quantity of information, as " personage ", " film " etc., and the recommendation results of different classifications all mixes; Such as, in existing search engine, search for " transformer ", appearance is recommended " related person " by search engine, wherein existing film performer, has roles of cartoon again, and the recommendation results of each dimension is mixed in together, make user be difficult to distinguish and search, Consumer's Experience is poor.
Moreover, existing search is recommended many based on Collaborative Filtering or AssociationRules, and feature is that fruiting quantities is less, and absorbed not, causes recommendation results and user view not to be inconsistent.Such as in existing search engine, search for " Jiu Zhaigou ", search engine will occur, and " relevant sight spot " recommends, substantially be all some national hot spot little with " Jiu Zhaigou " relation, such search suggested design does not meet the search need of user, concerning almost nonsensical user.
Summary of the invention
In view of the above problems, the present invention is proposed to provide a kind of a kind of method and apparatus carrying out searching for recommendation based on search word overcoming the problems referred to above or solve the problem at least in part.
According to one aspect of the present invention, provide a kind of carrying out based on search word and search for the method for recommending, the method comprises:
Anonymous behavior network topology is built according to anonymity search daily record;
In response to the event of user's inputted search word, from described anonymous behavior network topology, select the recommendation results relevant to described search word.
Alternatively, the method comprises further:
Cluster is carried out to described recommendation results and obtains multiple class, described multiple class is sorted.
Alternatively, describedly build anonymous behavior network topology comprise according to anonymity search daily record:
According to the content in anonymity search daily record, with the user of anonymity and search word for node, with the click behavior limit of user, build anonymous behavior network topology.
Alternatively, the method obtains taking a step forward of multiple class and comprises carrying out cluster to described recommendation results:
Filter described recommendation results, recommendation results that is that filter out ambiguity and that belong to rubbish contents, obtains the recommendation results after filtering;
Cluster is carried out to the recommendation results after filtration and obtains multiple class.
Alternatively, after sorting to described multiple class, the method comprises further:
According to knowledge mapping, for each class selects an appropriate description as the title of class.
Alternatively, describedly from described anonymous behavior network topology, select the recommendation results relevant to described search word comprise:
In described anonymous behavior network topology, carry out random walk according to Random Walk Algorithm, select the recommendation results with the maximally related predetermined quantity of described search word.
Alternatively, describedly from described anonymous behavior network topology, select the recommendation results relevant to described search word comprise:
From described anonymous behavior network topology, the recommendation results with the maximally related predetermined quantity of described search word is selected according to Pagerank, Personalized Pagerank, Random Walk with Restart or Metapath algorithm.
Alternatively, the method comprises further:
Embed in result of page searching export finally processing the recommendation results that obtains.
According to another aspect of the present invention, provide a kind of carrying out based on search word and search for the device recommended, this device comprises:
Construction unit, is suitable for building anonymous behavior network topology according to anonymity search daily record;
Recommendation unit, is suitable for the event in response to user's inputted search word, from described anonymous behavior network topology, select the recommendation results relevant to described search word.
Alternatively, this device comprises further:
Cluster cell, is suitable for carrying out cluster to the described recommendation results that described recommendation unit obtains and obtains multiple class, sort to described multiple class.
Alternatively, constructed unit, is suitable for, according to the content in anonymity search daily record, with the user of anonymity and search word for node, with the click behavior limit of user, building anonymous behavior network topology.
Alternatively, this device comprises further:
Filter element, the described recommendation results be suitable for described recommendation unit obtains is filtered, and recommendation results that is that filter out ambiguity and that belong to rubbish contents, exports to described cluster cell after obtaining the recommendation results after filtering;
Alternatively, this device comprises further:
Describe adding device, be suitable for according to knowledge mapping, each class obtained for described cluster cell cluster selects an appropriate description as the title of class.
Alternatively, described recommendation unit, is suitable in described anonymous behavior network topology, carrying out random walk according to Random Walk Algorithm, selects the recommendation results with the maximally related predetermined quantity of described search word.
Alternatively, described recommendation unit, is suitable for from described anonymous behavior network topology, selecting the recommendation results with the maximally related predetermined quantity of described search word according to Pagerank, Personalized Pagerank, Random Walk with Restart or Metapath algorithm.
Alternatively, this device comprises further:
Output unit, is suitable for embedding in result of page searching export finally processing the recommendation results that obtains.
From the above, technical scheme provided by the invention, by building anonymous behavior network topology, selects the recommendation results relevant to the search word that user inputs, and completes and carries out searching for the process of recommending based on search word.Because anonymous behavior network topology reflects the rule of conduct that user carries out searching in statistical significance, the recommendation results selected is made more to meet search custom and the search need of user.
Above-mentioned explanation is only the general introduction of technical solution of the present invention, in order to technological means of the present invention can be better understood, and can be implemented according to the content of instructions, and can become apparent, below especially exemplified by the specific embodiment of the present invention to allow above and other objects of the present invention, feature and advantage.
Accompanying drawing explanation
By reading hereafter detailed description of the preferred embodiment, various other advantage and benefit will become cheer and bright for those of ordinary skill in the art.Accompanying drawing only for illustrating the object of preferred implementation, and does not think limitation of the present invention.And in whole accompanying drawing, represent identical parts by identical reference symbol.In the accompanying drawings:
Fig. 1 shows a kind of according to an embodiment of the invention process flow diagram carrying out searching for the method for recommending based on search word;
Fig. 2 shows a kind of according to an embodiment of the invention schematic diagram carrying out searching for the device recommended based on search word;
Fig. 3 shows the another kind of in accordance with another embodiment of the present invention schematic diagram carrying out searching for the device recommended based on search word;
Fig. 4 A shows the schematic diagram of result of page searching according to an embodiment of the invention;
Fig. 4 B shows the schematic diagram of result of page searching in accordance with another embodiment of the present invention.
Embodiment
Below with reference to accompanying drawings exemplary embodiment of the present disclosure is described in more detail.Although show exemplary embodiment of the present disclosure in accompanying drawing, however should be appreciated that can realize the disclosure in a variety of manners and not should limit by the embodiment set forth here.On the contrary, provide these embodiments to be in order to more thoroughly the disclosure can be understood, and complete for the scope of the present disclosure can be conveyed to those skilled in the art.
Fig. 1 shows a kind of according to an embodiment of the invention process flow diagram carrying out searching for the method for recommending based on search word.As shown in Figure 1, the method comprises:
Step S110, builds anonymous behavior network topology according to anonymity search daily record.
In an embodiment of the present invention with anonymity search daily record for data source, diverse ways can be adopted to build anonymous behavior network topology.Constructed anonymous behavior network topology is at the common interest that can associate most of user.
Step S120, in response to the event of user's inputted search word, selects the recommendation results relevant to search word from anonymous behavior network topology.
Visible, the method shown in Fig. 1, by building anonymous behavior network topology, selects the recommendation results relevant to the search word that user inputs, and completes and carries out searching for the process of recommending based on search word.Because anonymous behavior network topology reflects the rule of conduct that user carries out searching in statistical significance, the recommendation results selected is made more to meet search custom and the search need of user.
In one embodiment of the invention, the method shown in Fig. 1 comprises further: carry out cluster to recommendation results and obtain multiple class, sort to multiple class.
Above-mentionedly cluster is carried out to recommendation results refer to: by the recommendation results cluster with identical dimensional to together; Carry out sequence to multiple class to refer to: by some rule, as with the degree of correlation or search temperature for benchmark, multiple class is sorted.Such as, the search word of user's input is " transformer ", the recommendation results selected from anonymous behavior network topology comprises: " Megatron ", " degeneration Buddha's warrior attendant ", " plum root Fox ", " power of the milky way of transformer ", " Taylor Rui Qieer ", the automobile people of " transformer fight note " etc., wherein, " Megatron ", " degeneration Buddha's warrior attendant " is the role of transformer, " plum root Fox ", " Taylor Rui Qieer " is the protagonist of " transformer " film of taking part in a performance, " power of the milky way of transformer ", the automobile people of the transformer " fight note " is the relevant science fiction film of transformer, therefore, three classes are obtained to above-mentioned recommendation results cluster: the role of transformer, act the leading role the science fiction film that the performer of " transformer " is relevant with transformer.With the degree of correlation and search temperature for benchmark, to these three sequences.
In order to ensure the pure property of recommendation results, in one embodiment of the invention, before carrying out cluster to recommendation results, the method shown in Fig. 1 comprises further: filter recommendation results, that filter out ambiguity and belong to rubbish contents recommendation results, obtains the recommendation results after filtering.Again cluster is carried out to the recommendation results after filtration and obtain multiple class, multiple class is sorted.
Further, in one embodiment of the invention, after sorting to multiple class, the method comprises further: according to knowledge mapping, for each class selects an appropriate description as the title of class.
Different user is when searching for same content, the search word of input is different, knowledge mapping is absorbed in the attribute and connection each other of exploring these search words, different search word and same search content are coupled together, therefore in knowledge mapping, embodies the complete knowledge system of a content and appropriate classification and title.
In the example of above-mentioned user search " transformer ", according to knowledge mapping, be that three classes respectively select an appropriate description as the title of class, be respectively: transformer role, the protagonist of " transformer " and science fiction film.
According to one embodiment of the present of invention, in the step S110 of method shown in Fig. 1, build anonymous behavior network topology according to anonymity search daily record to comprise: according to the content in anonymity search daily record, with the user of anonymity and search word for node, with the click behavior limit of user, build anonymous behavior network topology.Search word " transformer " is found like this by the click behavior that party A-subscriber is right, and party B-subscriber also clicks and searched for " transformer ", so party B-subscriber can be associated with, party B-subscriber also clicks and searched for the automobile people of the transformer " fight note ", so can be associated with this transformer to be correlated with science fiction, other users that the automobile people of the transformer " fight note " was searched in click can be associated with again further, by that analogy.
According to one embodiment of the present of invention, in the step S120 of method shown in Fig. 1, from anonymous behavior network topology, select the recommendation results relevant to described search word comprise: in anonymous behavior network topology, carry out random walk according to Random Walk Algorithm, select the recommendation results of the maximally related predetermined quantity with search word; Or, from anonymous behavior network topology, the recommendation results of the maximally related predetermined quantity with search word is selected according to Pagerank, Personalized Pagerank, Random Walk withRestart or Metapath algorithm.Here, Random Walk Algorithm and Pagerank, Personalized Pagerank, Random Walk with Restart and Metapath algorithm are prior art, are no longer specifically described here.
Based on the various embodiments described above, the method shown in Fig. 1 comprises further: embed in result of page searching export finally processing the recommendation results that obtains.
Fig. 4 A shows the schematic diagram of result of page searching according to an embodiment of the invention, as shown in Figure 4 A, when user search " transformer ", result of page searching is according to the degree of correlation and the sequence of search temperature, show the three class recommendation results above obtained: transformer role, the protagonist of " transformer " and science fiction film.Inhomogeneous recommendation results is demarcated, and carries out significant description, meet the search need of different user.
Fig. 4 B shows the schematic diagram of result of page searching in accordance with another embodiment of the present invention.When user search " Jiu Zhaigou ", from anonymous behavior network topology, select the recommendation results of the predetermined quantity relevant to " Jiu Zhaigou " according to certain algorithm, recommendation results is filtered and cluster, obtain four class recommendation results: relevant sight spot, Sichuan; Relevant city, Sichuan; Relevant sight spot, Yunnan and city, Yunnan; The tourist attractions of nationwide.Sort to class based on correlativity, the sight spot, Sichuan that preferential recommendation is relevant, then recommending the city, Sichuan of dispersing some a little, is next the tourist city in the Yunnan of the vicinity of more dispersing, and is finally some other tourist attractions.According to knowledge mapping, for each class selects an appropriate description as the title of class, be respectively: sight spot, Sichuan, city, Sichuan, Yunnan administrative division and tourist attractions, embed in result of page searching export finally processing the four class recommendation results obtained, as shown in Figure 4 B.In addition except the mode shown in above-mentioned Fig. 4 A, 4B, above-mentioned recommendation results only can also be arranged in the side (such as right side) of search results pages according to classification, in page, opposite side arranges from top to bottom is generic search item.
Fig. 2 shows a kind of according to an embodiment of the invention schematic diagram carrying out searching for the device recommended based on search word.As shown in Figure 2, should carry out searching for the device 200 recommended based on search word to comprise:
Construction unit 210, is suitable for building anonymous behavior network topology according to anonymity search daily record.
Recommendation unit 220, is suitable for the event in response to user's inputted search word, from anonymous behavior network topology, select the recommendation results relevant to search word.
Visible, the device shown in Fig. 2 is cooperatively interacted by each unit, builds anonymous behavior network topology, selects the recommendation results relevant to the search word that user inputs, and completes and carries out searching for the process of recommending based on search word.Because anonymous behavior network topology reflects the rule of conduct that user carries out searching in statistical significance, the recommendation results selected is made more to meet search custom and the search need of user.
In one embodiment of the invention, the construction unit 210 of Fig. 2 shown device, is suitable for, according to the content in anonymity search daily record, with the user of anonymity and search word for node, with the click behavior limit of user, building anonymous behavior network topology.
In one embodiment of the invention, the recommendation unit 220 of Fig. 2 shown device, is suitable in anonymous behavior network topology, carrying out random walk according to Random Walk Algorithm, selects the recommendation results of the maximally related predetermined quantity with search word; Or, be suitable for the recommendation results selecting the maximally related predetermined quantity with search word according to Pagerank, Personalized Pagerank, Random Walk with Restart or Metapath algorithm from anonymous behavior network topology.
Fig. 3 shows the another kind of in accordance with another embodiment of the present invention schematic diagram carrying out searching for the device recommended based on search word.As shown in Figure 3, should carry out searching for the device 300 recommended based on search word to comprise: construction unit 310, recommendation unit 320, cluster cell 330, filter element 340, description adding device 350 and output unit 360.
Wherein, construction unit 310, recommendation unit 320 are corresponding identical with the construction unit 210 of Fig. 2 shown device, recommendation unit 220 respectively, do not repeat them here.
Cluster cell 330, is suitable for carrying out cluster to the recommendation results that recommendation unit 320 obtains and obtains multiple class, sort to multiple class.
In one embodiment of the invention, in order to ensure the pure property of recommendation results, filter element 340, the described recommendation results be suitable for recommendation unit 320 obtains is filtered, that filter out ambiguity and belong to rubbish contents recommendation results, exports to cluster cell 330 after obtaining the recommendation results after filtering.
Describe adding device 350, be suitable for according to knowledge mapping, each class obtained for cluster cell 330 cluster selects an appropriate description as the title of class.
Output unit 360, is suitable for embedding in result of page searching export finally processing the recommendation results that obtains.
Process performed by Fig. 2 and Fig. 3 shown device, above for the situation of the situation of user search " transformer " and user search " Jiu Zhaigou ", is described in detail, does not repeat them here.
In sum, technical scheme provided by the invention is expanded on user behavior basis, build anonymous behavior network topology, go out the recommendation results relevant to the search word that user inputs by random walk or other algorithm picks, complete and carry out searching for the process of recommending based on search word.Because anonymous behavior network topology reflects the rule of conduct that user carries out searching in statistical significance, minority dimension user paid close attention to most carries out deep excavation, overcome the shortcoming that in prior art, recommendation results is too extensive, and utilize cluster to divide recommendation results, and by knowledge mapping, each class is described accurately, valuable information is provided, makes the recommendation results selected more meet search custom and the search need of user.
It should be noted that:
Intrinsic not relevant to any certain computer, virtual bench or miscellaneous equipment with display at this algorithm provided.Various fexible unit also can with use based on together with this teaching.According to description above, the structure constructed required by this kind of device is apparent.In addition, the present invention is not also for any certain programmed language.It should be understood that and various programming language can be utilized to realize content of the present invention described here, and the description done language-specific is above to disclose preferred forms of the present invention.
In instructions provided herein, describe a large amount of detail.But can understand, embodiments of the invention can be put into practice when not having these details.In some instances, be not shown specifically known method, structure and technology, so that not fuzzy understanding of this description.
Similarly, be to be understood that, in order to simplify the disclosure and to help to understand in each inventive aspect one or more, in the description above to exemplary embodiment of the present invention, each feature of the present invention is grouped together in single embodiment, figure or the description to it sometimes.But, the method for the disclosure should be construed to the following intention of reflection: namely the present invention for required protection requires feature more more than the feature clearly recorded in each claim.Or rather, as claims below reflect, all features of disclosed single embodiment before inventive aspect is to be less than.Therefore, the claims following embodiment are incorporated to this embodiment thus clearly, and wherein each claim itself is as independent embodiment of the present invention.
Those skilled in the art are appreciated that and adaptively can change the module in the equipment in embodiment and they are arranged in one or more equipment different from this embodiment.Module in embodiment or unit or assembly can be combined into a module or unit or assembly, and multiple submodule or subelement or sub-component can be put them in addition.Except at least some in such feature and/or process or unit be mutually repel except, any combination can be adopted to combine all processes of all features disclosed in this instructions (comprising adjoint claim, summary and accompanying drawing) and so disclosed any method or equipment or unit.Unless expressly stated otherwise, each feature disclosed in this instructions (comprising adjoint claim, summary and accompanying drawing) can by providing identical, alternative features that is equivalent or similar object replaces.
In addition, those skilled in the art can understand, although embodiments more described herein to comprise in other embodiment some included feature instead of further feature, the combination of the feature of different embodiment means and to be within scope of the present invention and to form different embodiments.Such as, in the following claims, the one of any of embodiment required for protection can use with arbitrary array mode.
All parts embodiment of the present invention with hardware implementing, or can realize with the software module run on one or more processor, or realizes with their combination.It will be understood by those of skill in the art that and microprocessor or digital signal processor (DSP) can be used in practice to realize carrying out searching for the some or all functions of some or all parts in the device recommended based on search word according to the embodiment of the present invention a kind of.The present invention can also be embodied as part or all equipment for performing method as described herein or device program (such as, computer program and computer program).Realizing program of the present invention and can store on a computer-readable medium like this, or the form of one or more signal can be had.Such signal can be downloaded from internet website and obtain, or provides on carrier signal, or provides with any other form.
The present invention will be described instead of limit the invention to it should be noted above-described embodiment, and those skilled in the art can design alternative embodiment when not departing from the scope of claims.In the claims, any reference symbol between bracket should be configured to limitations on claims.Word " comprises " not to be got rid of existence and does not arrange element in the claims or step.Word "a" or "an" before being positioned at element is not got rid of and be there is multiple such element.The present invention can by means of including the hardware of some different elements and realizing by means of the computing machine of suitably programming.In the unit claim listing some devices, several in these devices can be carry out imbody by same hardware branch.Word first, second and third-class use do not represent any order.Can be title by these word explanations.
Claims (10)
1. carry out searching for a method of recommending based on search word, wherein, the method comprises:
Anonymous behavior network topology is built according to anonymity search daily record;
In response to the event of user's inputted search word, from described anonymous behavior network topology, select the recommendation results relevant to described search word.
2. the method for claim 1, wherein the method comprises further:
Cluster is carried out to described recommendation results and obtains multiple class, described multiple class is sorted.
3. the method as described in any one of claim 1-2, wherein,
Describedly build anonymous behavior network topology comprise according to anonymity search daily record:
According to the content in anonymity search daily record, with the user of anonymity and search word for node, with the click behavior limit of user, build anonymous behavior network topology.
4. the method as described in any one of claim 1-3, wherein, the method obtains taking a step forward of multiple class and comprises carrying out cluster to described recommendation results:
Filter described recommendation results, recommendation results that is that filter out ambiguity and that belong to rubbish contents, obtains the recommendation results after filtering;
Cluster is carried out to the recommendation results after filtration and obtains multiple class.
5. the method as described in any one of claim 1-4, wherein, after sorting to described multiple class, the method comprises further:
According to knowledge mapping, for each class selects an appropriate description as the title of class.
6. the method as described in any one of claim 1-5, wherein, describedly selects the recommendation results relevant to described search word and comprises from described anonymous behavior network topology:
In described anonymous behavior network topology, carry out random walk according to Random Walk Algorithm, select the recommendation results with the maximally related predetermined quantity of described search word.
7. the method according to any one of claim 1-6, wherein, the method comprises further:
Embed in result of page searching export finally processing the recommendation results that obtains.
8. carry out searching for the device recommended based on search word, wherein, this device comprises:
Construction unit, is suitable for building anonymous behavior network topology according to anonymity search daily record;
Recommendation unit, is suitable for the event in response to user's inputted search word, from described anonymous behavior network topology, select the recommendation results relevant to described search word.
9. device as claimed in claim 8, wherein, this device comprises further:
Cluster cell, is suitable for carrying out cluster to the described recommendation results that described recommendation unit obtains and obtains multiple class, sort to described multiple class.
10. the device as described in any one of claim 8-9, wherein,
Constructed unit, is suitable for according to the content in anonymity search daily record, with the user of anonymity and search word for node, with the click behavior limit of user, builds anonymous behavior network topology.
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| CN201410843509.2A CN104699751A (en) | 2014-12-30 | 2014-12-30 | Search recommending method and device based on search terms |
| PCT/CN2015/095016 WO2016107326A1 (en) | 2014-12-30 | 2015-11-19 | Search recommending method and device based on search terms |
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| CN201410843509.2A CN104699751A (en) | 2014-12-30 | 2014-12-30 | Search recommending method and device based on search terms |
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| WO (1) | WO2016107326A1 (en) |
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