CN104660580A - Feedback Method Based on Hyperlink Trigger - Google Patents
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- 230000002452 interceptive effect Effects 0.000 claims description 2
- 230000001960 triggered effect Effects 0.000 abstract description 4
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Abstract
The invention discloses a feedback method based on hyperlink triggering, which is suitable for a multimedia server for storing a plurality of user data and a plurality of multimedia data. The multimedia server is connected with a plurality of electronic devices through a network. One of the electronic devices generates hyperlink data. The method comprises the following steps: when the user triggers the hyperlink data through the electronic device, the multimedia server transmits the multimedia data related to the hyperlink data to the electronic device, records an accumulated value according to the triggered behavior, and judges whether the accumulated value exceeds a threshold value. If yes, generating and recording a feedback data, wherein the feedback data is related to the user data of the hyperlink data. The multimedia server of the present invention can obtain the feedback data recorded by the accumulated value.
Description
Technical field
The present invention relates to a kind of feedback method of the triggering based on hyperlink, particularly a kind of be applicable to one with the feedback method of the triggering based on hyperlink of the multimedia server of multiple wiring electronic devices.Wherein this multimedia server is according to the behavior of the hyperlink data triggering of described multiple electronic installation generation, produces and records feedback data.
Background technology
Along with popularizing of world-wide web, the increasing network platform is arisen at the historic moment, and aspect is also more and more polynary, from entry network site (example, yahoo very rubs), shopping website (example, pchome), the Blog Website (example in past, ruffian pedlars coming in throngs from outside the district), to the community website of these several years awfully hot doors, as face book (example, Facebook), push away spy (Twitter) etc.
Although above-mentioned all kinds of website is not quite similar in essence, there is individual common point, namely possess very identical business model.That is above-mentioned traditional website business model, substantially nothing more than being by consumer, website operator, and the tripartite such as website sponsor formed.And the popularity website of hot topic condense the visitor's flow, usually represent huge business opportunity, also attract Ge Jia sponsor and fall over each other the associated electrical advertisement of oneself product to be placed in each Top Site, to increase the chance of oneself product exposure, and attract consumer spending, and then promote profit.And for the operator of website, website sponsor is the major source of revenues maintaining website operation.
For entry network site, the ad-hoc location in its homepage, can be placed into the unsolicited e-advertising of website sponsor usually.Therefore when consumer browses this website, just can inspect this advertisement simultaneously, click even further should the hyperlink of advertisement, then may produce consumer behavior.Generally speaking, usual website sponsor can according to the number of the clicked number of times of this advertisement, as the foundation of feedback this website operator.
But above-mentioned business model is not immaculate.That is, the consumer browsed web sites, in fact the chance clicking this advertisement is usually not high, that is, although the website advertisement that can be placed into now is more and more polynary, but these advertisements for consumers, the possible overwhelming majority does not have attraction, and therefore more leisure opinion consumer can click these advertisements.
That is, above-mentioned business model also cannot general masses sieve of real efficient attraction be consumed.And if consumer behavior cannot be promoted, website sponsor therefrom cannot obtain enough profits naturally, then affects the revenue source of website operator.Therefore, if the existing thinking of energy escape, and foundation is different from passing business model, to create consumer, website operator, and the situation that website sponsor three wins, just become wanting when business.
Summary of the invention
Therefore, object of the present invention, namely at the feedback method providing a kind of triggering based on hyperlink.
So, the present invention is based on the feedback method of the triggering of hyperlink, be applicable to a multimedia server.This multimedia server by network and multiple wiring electronic devices, and stores many user's data and many multi-medium datas.Wherein each electronic installation comprise respectively one in advance mounting and for user operation browse interface.Described multiple electronic installation wherein one also load in advance according to user's operation browse interface and produce a hyperlink data, and by network, this hyperlink data is published on a network platform.Wherein this hyperlink data is associated with described multiple multi-medium data wherein one and described multiple user's data wherein one.And these user's data are to should user.Following steps should be comprised based on the feedback method of the triggering of hyperlink:
(A) when user through described multiple electronic installation wherein one browse interface by network and this network platform line, and when being published on this hyperlink data of this network platform, this multimedia server can will be associated with this multimedia data transmission of this hyperlink data to this electronic installation by network; (B) according to behavior record one aggregate-value that this hyperlink data triggers, the wherein behavior that triggers along with this hyperlink data of this aggregate-value and increasing; (C) judge that whether this aggregate-value is more than a threshold value, and; (D) when this aggregate-value exceedes this threshold value, produce and record a feedback data, wherein this feedback data is associated with these user's data of this hyperlink data.
Effect of the present invention is: this feedback data that this multimedia server records according to this aggregate-value, feeds back to becoming this website operator the foundation sharing this hyperlink data, and this mechanism will impel more multi-user to be happy to sharing information.And the website sponsor of described multiple multimedia advertising is provided, by the increase along with spending amount, be ready to provide more patronage to give website operator.
Accompanying drawing explanation
Of the present invention other feature and effect, clearly present in reference to graphic execution mode, wherein:
Fig. 1 is a flow chart, and the step of the feedback method of the triggering based on hyperlink is described.
Wherein, description of reference numerals is as follows:
S1 ~ S4 ... step
Embodiment
Consult Fig. 1, the present invention is based on the preferred embodiment of the feedback method of the triggering of hyperlink, be applicable to a multimedia server.This multimedia server by network and multiple wiring electronic devices, and stores many user's data and many multi-medium datas, and many multimedia advertisings differing from described multiple multi-medium data.In this preferred embodiment, this multimedia server is a host computer, and each electronic installation can be a mobile device, such as intelligent mobile phone or panel computer.Certainly, each electronic installation also can be a host computer.Above-mentioned network can be wireless network or cable network wherein one.
The enforcement aspect of this multimedia server is an online music platform, and is available for users to music listened to by line.Each multi-medium data is for being an audio file, and the song of such as MP3 format can also be a video file, such as a musical film (Music Video).This multimedia advertising is an audio file, a video file and a picture file, a motion picture files and an interactive formula file wherein one.Wherein, each multimedia advertising is associated with a product being available for users to consume.
When user is after user's account number registered by this online music platform, this multimedia server just can produce corresponding user's data, and these user's data have a unique identification code attribute.In this preferred embodiment, this identification code attribute can be the identification code producing algorithm by this multimedia server according to a random number and produce at random, it can also be the content of the user's account number registered according to user by this multimedia server, such as name, date of birth or blood group, or the combination of above-mentioned three, and the identification code produced.The user's account number only registered according to user, therefore not to repeat at this as those skilled in the art can understand easily with the technology producing identification code.
In addition, wherein this multimedia server is also according to a coding algorithm, is encoded by the identification code attribute of these user's data.This coding algorithm can be the algorithm wherein one such as MD5, SHA1, SHA256, DES, AES, RSA, Blowfish, Bcrypt and Scrypt.Certainly also not as limit.This identification code attribute is carried out the object of encoding by this multimedia server according to this coding algorithm, be to prevent other user by this hyperlink data, obtains this user's data easily.
Again, each electronic installation comprise respectively one in advance mounting and for user operation browse interface.This browses interface is a browser being placed in above-mentioned electronic installation, or the application program that is installed on above-mentioned electronic installation.In this preferred embodiment, this browses interface can be the wherein one such as Microsoft IE, GoogleChrome, Firefox, or is installed on the APP (Application) of intelligent mobile phone, certainly also not as limit.It is worth mentioning that, being applicable to multimedia server of the present invention is framework based on website application program HTML5, and third generation CSS of arranging in pairs or groups (Cascading Style Sheets3, CSS3) technology completed, that is above-mentioned browses the framework that interface must support HTML5.
When user is through the browser being installed on above-mentioned electronic installation, and during by this online music platform of network browsing, this browser just can produce user's picture (not shown) according to the framework of HTML5, and through above-mentioned electronic installation, this user's picture is presented to user's viewing.This user's picture comprises multiple icon (Icon) being available for users to operate, each icon respectively corresponding function, such as, " start to play ", " suspend and play " or " sharing link " etc.
Again, described multiple electronic installation wherein one also operates " sharing link " function browsing user's picture that interface produces loaded in advance according to a user, and produces a hyperlink data, and by network, this hyperlink data is published on a network platform.For example, when this user browses this online music platform, the song liked if listen to, and during for being shared with other people, just splitting glass opaque can be carried out according to a sharing function be embedded on above-mentioned user's picture, then this electronic installation can produce this hyperlink data being associated with this multi-medium data (that is, this song).It is worth mentioning that, this hyperlink data is also associated with described multiple user's data wherein one, that is these user's data are corresponding to the user sharing song.
In addition, this network platform can be a community platform website, can also be an entry network site, a media platform or a blog platform.For example, when this network platform is community platform website, such as Facebook, this multi-medium data can be published on the scribble wall of this user of Facebook platform by this electronic installation; When this network platform be entry network site or a media platform time, such as yahoo very rubs, if this user in this entry network site or this media platform through the arbitrary webpage of this electronic installation editor (example, news web page) and when this hyperlink data is embedded in this webpage, then this multi-medium data can be published in this webpage of this entry network site by this electronic installation.
The present invention is based on the feedback method of the triggering of hyperlink, comprise following steps:
As shown in step S1, when user through described multiple electronic installation wherein one browse interface, and by network and this network platform line, and when being published on this hyperlink data of this network platform, this multimedia server can pass through network, will be associated with this multimedia data transmission of this hyperlink data to this electronic installation.That is, when other user uses above-mentioned arbitrary electronic installation, and operate this and browse interface when browsing this network platform, if when clicking and select this hyperlink data further, then this multimedia server can according to the housing choice behavior of user, by corresponding this multi-medium data (that is, this song), be sent to this electronic installation.Wherein this multi-medium data is transmitted by the pattern of the audio frequency stream data of encoding in advance with a kind of.
Again, if this electronic installation is mobile device, such as, during intelligent mobile phone, then user can touch the contact control mouse screen of intelligent mobile phone through the mode of touch-control, to trigger this hyperlink data; If when this electronic installation is host computer, then user can such as, through other input unit, slide-mouse, to click this hyperlink data.Certainly, this host computer must be electrically connected with a mouse screen, above-mentioned all information to be presented to this user viewing.
As shown in step s 2, according to behavior record one aggregate-value that this hyperlink data triggers, the wherein behavior that triggers along with this hyperlink data of this aggregate-value and increasing.That is after this hyperlink data is published on this network platform, any user all can click this hyperlink data of selection through the interface of browsing of above-mentioned arbitrary electronic installation.And this multimedia server is except the electronic installation that this multimedia data transmission can be operated to user, also according to triggering behavior each time, can record and revise this aggregate-value.For example, after supposing that this hyperlink data is produced, and be triggered 50 times in interval sometime, then this aggregate-value is " 50 ".If this hyperlink data of another time interval has afterwards been triggered again 150 times, then this aggregate-value has then been modified to " 200 ".
In this preferred embodiment, this multi-medium data has at least one key attribute, a melody attribute, a family of languages attribute.Certainly, above-mentioned attribute presets, such as, by safeguarding that the staff of this multimedia server sets in advance.And this multimedia server is except the electronic installation that this multimedia data transmission can be operated to user, also can according to this key attribute, this melody attribute and this family of languages attribute wherein at least one, wherein one is selected from described multiple multimedia advertising, and this multimedia advertising is sent to this electronic installation, after making this electronic installation receive this multi-medium data and this multimedia advertising respectively, sequentially can play this multi-medium data and this multimedia advertising.
Again, in this preferred embodiment, the behavior that this multimedia server not only can trigger for this hyperlink data merely and increase this aggregate-value.That is when this electronic installation continues to play the time threshold that this multi-medium data and this multimedia advertising preset more than, this multimedia server is just understood the number of times that be triggered according to this hyperlink data and increases this aggregate-value.For example, suppose that this time threshold is 10 unit interval, when the unit interval that this electronic installation continues to play this multimedia advertising more than 10 unit interval time, this multimedia server just can increase this aggregate-value.And the object that this multimedia server so designs, be to guarantee that this electronic installation has positively this multimedia advertising of complete broadcasting.
In addition, this time threshold on-fixed can also be dynamic conditioning.Such as when the time span of this multimedia advertising is 10 unit interval, then this time threshold can be set as 8 unit interval by this multimedia server, that is, when this electronic installation continues to play this multimedia advertising more than 8 unit interval, this multimedia server just can increase this aggregate-value.When the time span of this multimedia advertising is 100 unit interval, then this time threshold can be set as 80 unit interval by this multimedia server, that is, when this electronic installation continues to play this multimedia advertising more than 80 unit interval, this multimedia server just can increase this aggregate-value.
For example, suppose that this multi-medium data relates to the song that inquires into travelling, its key attribute is " travelling ", and its melody attribute is " brisk ", and its family of languages attribute is " Chinese ".This multimedia server just can according to above-mentioned single attribute, or the combination of above-mentioned attribute, such as " travelling "+" Chinese ", selects this multimedia advertising matched, and this multimedia advertising is sent to this electronic installation.Relation wherein between the attribute of this multi-medium data and described multiple multimedia advertising, can as shown in following table one:
(table)
| The attribute of multi-medium data | The kind of multimedia advertising |
| Travelling | Multimedia advertising one |
| Brisk | Multimedia advertising two |
| Chinese | Multimedia advertising three |
| Travelling+Chinese | Multimedia advertising four |
| Travelling+brisk | Multimedia advertising five |
| Chinese+brisk | Multimedia advertising six |
| Travelling+Chinese+brisk | Multimedia advertising seven |
That is, this multimedia server can at random according to various single attribute or the combinations of attributes of this multi-medium data, pick out very relevant multimedia advertising, make the user browsing this network platform, after appreciating song, also can receive simultaneously meet situation instantly, and with song, there is the advertised product information associated to a certain extent.Certainly, each multimedia advertising also has the attribute preset, for the foundation of this multimedia server as coupling.
It is worth mentioning that, this multimedia server also according to this melody attribute of this multi-medium data, records a feedback attributes.For example, this electronic installation, according to the operation of this user, successively produces five hyperlink data, that is user has successively shared five songs.And the melody attribute being associated with the multimedia file of described multiple hyperlink data is respectively " rock and roll ", " brisk ", " rhythm Blues ", " rhythm Blues ", " rhythm Blues ", then this feedback attributes just can be recorded as " rhythm Blues " by this multimedia server.And correspondence shares these user's data of the user of above-mentioned five songs, also there is this feedback attributes.
Again, after this electronic installation produces this hyperlink data, this multimedia server can store this hyperlink data by network reception, and record a pair should the IP address (IPAddress) of electronic installation.And this multimedia server also can select this multimedia advertising according to this IP address.
That is, this multimedia server is except according to this key attribute, this melody attribute, this family of languages attribute, select outside the multimedia advertising of coupling, can also according to this feedback attributes, or above-mentioned IP address, even according to this identification code attribute (such as, the name of this user, date of birth and blood group), select the multimedia advertising of coupling.Therefore, the attribute of this multi-medium data, the relation between this user attributes and described multiple multimedia advertising, can further as shown in following table two:
(table two)
As shown in step S3 and S4, judge that whether this aggregate-value is more than a threshold value.If so, then step S4 is carried out; If not, then step S2 is got back to.For example, suppose that this threshold value is for " 150 ", and this aggregate-value is " 200 ", then can carry out step S4, that is, produce and record a feedback data.Wherein this feedback data is associated with these user's data of this hyperlink data.
It is worth mentioning that, this feedback data feeds back to the important evidence of the user sharing this hyperlinked information by becoming website operator.That is, when this hyperlinked information is shared after this network platform, the user of this hyperlinked information is selected to get more and more along with browsing this network platform and clicking, to should this aggregate-value of hyperlinked information also will be more and more higher, when this aggregate-value exceedes this threshold value, this user just can receive the feedback (such as, cash) coming from website operator.Certainly, the kind not emphasis of the present invention of feedback, therefore do not repeat at this.In addition, in this preferred embodiment, the quantity of threshold value is also not exclusive, that is when this aggregate-value is more and more higher, this user just can receive the feedback coming from website operator more.And threshold value and feedback relation therebetween, can as shown in following table three:
(table three)
| Threshold value one | Feedback one |
| Threshold value two | Feedback two |
| Threshold value three | Feedback three |
| Threshold value four | Feedback four |
| … | … |
In sum, by each attribute of this multimedia server according to this multi-medium data and these user's data, the multimedia advertising of the selection coupling of formula of having ready conditions, and send each user browsing this network platform to, for user after browsing, also can receive relevant advertisements information.Due to this hyperlinked information height correlation that the advertisement system and user that are sent to each electronic installation click, therefore in a way, with the product of this Advertisement association, the situation that user appreciates this multi-medium data instantly will be met very much, being different from over provides advertisement without basis at random by website sponsor, in the present invention, multimedia advertising and the product associated with it, relevance is highly had by with user, and attraction user is also more paid close attention to above-mentioned product by this, and then improve the possibility of consumption.In addition, this feedback data that this multimedia server records according to this aggregate-value, this website operator will be become and feed back to the foundation sharing this hyperlink data (i.e. song), and this mechanism will impel more multi-user to be happy to sharing information, also indirectly allow more advertised product, be able to convey to more multi-user through the present invention.And the website sponsor of described multiple multimedia advertising is provided, by the increase along with spending amount, be ready to provide more patronage to give website operator, make user, website operator and website sponsor three can Meng Qili mutually, therefore really can reach object of the present invention.
Only as described above, be only preferred embodiment of the present invention, when not limiting scope of the invention process with this, the simple equivalence namely generally done according to the present patent application the scope of the claims and patent specification content changes and modifies, and all still remains within the scope of the patent.
Claims (10)
1. the feedback method based on the triggering of hyperlink, be applicable to a multimedia server, this multimedia server is by network and multiple wiring electronic devices, and store many user's data and many multi-medium datas, wherein each electronic installation comprise respectively one in advance mounting and for user operation browse interface, described multiple electronic installation wherein one also load in advance according to user's operation browse interface and produce a hyperlink data, and by network, this hyperlink data is published on a network platform, wherein this hyperlink data is associated with described multiple multi-medium data wherein one and described multiple user's data wherein one, and these user's data are to should user, it is characterized in that the feedback method of the described triggering based on hyperlink comprises following steps:
(A) when user through described multiple electronic installation wherein one browse interface by network and this network platform line, and when being published on this hyperlink data of this network platform, this multimedia server can will be associated with this multimedia data transmission of this hyperlink data to this electronic installation by network;
(B) according to behavior record one aggregate-value that this hyperlink data triggers, the wherein behavior that triggers along with this hyperlink data of this aggregate-value and increasing;
(C) judge that whether this aggregate-value is more than a threshold value, and;
(D) when this aggregate-value exceedes this threshold value, produce and record a feedback data, wherein this feedback data is associated with these user's data of this hyperlink data.
2. as claimed in claim 1 based on the feedback method of the triggering of hyperlink, wherein this multimedia server also stores the multimedia advertising that many differ from described multiple multi-medium data, this multi-medium data is an audio file and a video file wherein one, and there is at least one key attribute or a melody attribute, this multimedia advertising is an audio file, one video file, one picture file, one motion picture files and an interactive formula file wherein one, and in step (A), this multimedia server is also according to this key attribute and this melody attribute wherein at least one, wherein one is selected from described multiple multimedia advertising, and this multimedia advertising is sent to this electronic installation, after making this electronic installation receive this multi-medium data and this multimedia advertising respectively, sequentially can play this multi-medium data and this multimedia advertising.
3. as claimed in claim 2 based on the feedback method of the triggering of hyperlink, wherein these user's data have a unique identification code attribute, and in step (A), this multimedia advertising also according to this this multimedia advertising of identification code Attributions selection, and is sent to this electronic installation by this multimedia server.
4., as claimed in claim 3 based on the feedback method of the triggering of hyperlink, wherein the identification code attribute of these user's data is also encoded according to a coding algorithm by this multimedia server
5. as claimed in claim 3 based on the feedback method of the triggering of hyperlink, wherein this multimedia server is also according to this melody attribute of this multi-medium data, record a feedback attributes, and in step (A), this multimedia server also selects this multimedia advertising according to this feedback attributes, and this multimedia advertising is sent to this electronic installation, wherein these user's data also have this feedback attributes.
6. as claimed in claim 2 based on the feedback method of the triggering of hyperlink, wherein this multi-medium data also has a family of languages attribute, and in step (A), this multimedia advertising also according to this this multimedia advertising of family of languages Attributions selection, and is sent to this electronic installation by this multimedia server.
7. as claimed in claim 2 based on the feedback method of the triggering of hyperlink, wherein after this electronic installation produces this hyperlink data, this multimedia server can store this hyperlink data by network reception, and record a pair should the IP address of electronic installation, wherein in step (A), this multimedia server also selects this multimedia advertising according to this IP address, and this multimedia advertising is sent to this electronic installation.
8. as claimed in claim 2 based on the feedback method of the triggering of hyperlink, wherein when this electronic installation continues to play this multimedia advertising more than a time threshold, in step (B), the behavior that this multimedia server just can trigger according to this hyperlink data and increase this aggregate-value.
9., as claimed in claim 2 based on the feedback method of the triggering of hyperlink, wherein this browses interface is browser and an application program wherein one being placed in this electronic installation.
10., as claimed in claim 2 based on the feedback method of the triggering of hyperlink, wherein this network platform is a community platform website, an entry network site, a media platform and a blog platform wherein one.
Applications Claiming Priority (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| TW102141694A TWI520087B (en) | 2013-11-15 | 2013-11-15 | Feedback based on triggering of hyperlinks |
| TW102141694 | 2013-11-15 |
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| CN104660580A true CN104660580A (en) | 2015-05-27 |
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| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201410648598.5A Pending CN104660580A (en) | 2013-11-15 | 2014-11-14 | Feedback Method Based on Hyperlink Trigger |
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|---|---|
| CN (1) | CN104660580A (en) |
| HK (1) | HK1206890A1 (en) |
| TW (1) | TWI520087B (en) |
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| WO2017045302A1 (en) * | 2015-09-15 | 2017-03-23 | 小米科技有限责任公司 | Information collection method and device |
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| JP2017531275A (en) * | 2015-09-15 | 2017-10-19 | シャオミ・インコーポレイテッド | Information collecting method and apparatus, program and recording medium |
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Also Published As
| Publication number | Publication date |
|---|---|
| TWI520087B (en) | 2016-02-01 |
| HK1206890A1 (en) | 2016-01-15 |
| TW201519131A (en) | 2015-05-16 |
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