CN104639632A - Method for accurate orientation and statistic operation - Google Patents
Method for accurate orientation and statistic operation Download PDFInfo
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- CN104639632A CN104639632A CN201510058311.8A CN201510058311A CN104639632A CN 104639632 A CN104639632 A CN 104639632A CN 201510058311 A CN201510058311 A CN 201510058311A CN 104639632 A CN104639632 A CN 104639632A
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- Prior art keywords
- user
- link
- share
- sharing
- accurate pointing
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/01—Protocols
- H04L67/02—Protocols based on web technology, e.g. hypertext transfer protocol [HTTP]
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L63/00—Network architectures or network communication protocols for network security
- H04L63/08—Network architectures or network communication protocols for network security for authentication of entities
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L9/00—Cryptographic mechanisms or cryptographic arrangements for secret or secure communications; Network security protocols
- H04L9/32—Cryptographic mechanisms or cryptographic arrangements for secret or secure communications; Network security protocols including means for verifying the identity or authority of a user of the system or for message authentication, e.g. authorization, entity authentication, data integrity or data verification, non-repudiation, key authentication or verification of credentials
- H04L9/3247—Cryptographic mechanisms or cryptographic arrangements for secret or secure communications; Network security protocols including means for verifying the identity or authority of a user of the system or for message authentication, e.g. authorization, entity authentication, data integrity or data verification, non-repudiation, key authentication or verification of credentials involving digital signatures
Abstract
The invention relates to a method for accurate orientation and statistic operation. The method comprises the following steps of obtaining a user ID (identity), an activity ID and current time; adding the user ID, the activity ID, a digital signature and a time stamp behind an original link, so as to obtain a share link; sharing the share link to a network platform of a third party; obtaining and recording operation based on the share link. The method has the advantages that the operation of a sharer can be accurately positioned, subsequent data is accurately calculated, the completeness and non-tampering of the share link can be guaranteed, and the tampering of the share link or malicious voting is avoided.
Description
Technical field
The present invention relates to the Internet and mobile Internet field, the particularly a kind of method of accurate pointing and statistical operation.
Background technology
Along with the fast development of information technology, Internet technology and mechanics of communication, also there is earth-shaking change in the communication of people and social mode.Especially along with the fast development of the social platform such as micro-letter, microblogging, Facebook in recent years, people also more and more get used to carrying out sharing in these social platform operation, as sharing article, cuisines, commodity etc.
But how accurately difference whom is shares operation carrying out these? does is what content what these shared that operation shares actually? which operation do people see having carried out again after these are shared? these are the development of Adjoint technology and the problem produced, under the prerequisite addressed these problems, how to improve user's impression better, how to ensure the interests of user better, all the problem needing to solve, but the rare prior art that can perfect address these problems at present.
In prior art, although there is the mode by adding mark suffix afterwards in link, realize directional user's operation, there are the following problems: the identification parameter of (1) user can only use on a platform, can not realize cross-platform sharing; (2) because user ID can not ensure uniquely, cause accurately accomplishing that user's re-scheduling, views are added up; (3) there is no the parameter can verifying integrality in the link of sharing, make the situation of malice brush ticket often have generation; (4), after the link of sharing, user needs to log in, and clicking operation activates participation number, can cause loss of data to a certain degree; (5) due to accurate user ID can not be realized, thus make follow-up user operation, cannot realize adding up comprehensively and effectively.
Summary of the invention
Technical problem to be solved by this invention is to provide a kind of user operation, accurate pointing and recording user operation can followed the tracks of also can prevent the accurate pointing of malice brush ticket and the method for statistical operation.
It is as follows that the present invention solves the problems of the technologies described above adopted technical scheme:
The method of accurate pointing and statistical operation, comprises the following steps:
S1. user ID, movable ID is obtained, and current time;
S2. after original link, add user ID, movable ID, digital signature, and timestamp, obtain sharing link;
S3. will share link shares in third party's network platform;
S4. obtain and record based on sharing the operation linking and carry out.
The present invention, by adding the method for a series of customer parameter and movement parameter after original link, makes to determine what activity who has shared uniquely by sharing link, thus more accurately can locate the operation of participator and add up follow-up data; Simultaneously owing to being provided with movable ID, server can directly by the movable ID gain of parameter action message in link, need not go to open link again and to reentry action message, save the time that server reads action message, simultaneously more accurate to the orientation of activity; Again owing to being provided with timestamp, ensure that the integrality of sharing link and can not tamper, other users can being avoided to modify or the phenomenon of malice brush ticket occurs to sharing link.
As preferably, digital signature is the encrypted characters string generated according to user ID and timestamp.Its advantage is, cryptographic algorithm used by digital signature is not known to stranger, server by can learn that this is shared link and whether is tampered to user ID and the computing of signature again of timestamp, whether effectively, therefore digital signature can ensure to share link integrality and can not tamper.
As preferably, also comprise,
S5. be aforesaid operations allocation evaluation value, and for the same user ID evaluation of estimate sharing the operation of link under one's name, be recorded in same user ID under one's name.
Its advantage is, server is provided with Database Systems, and the data such as the movable ID of record, user ID, various operation and evaluation of estimate thereof, realize carrying out accurate count and orderly management to the operation of subsequent user.
As preferably, in S3, link will be shared and share in one or two or multiple third party's network platform; In S5, the evaluation of estimate of acquisition is recorded in same user ID under one's name.Its advantage is, achieves cross-platform to share operation, even and if cross-platformly to share, also exactly the operation of sharing link for same user can be navigated to this user ID under one's name, avoid because the cross-platform event of data loss brought of sharing occurs.
As preferably, before S4, also comprise and verifying sharing link:
S41. signature computing is carried out to the user ID shared in link and timestamp;
If S42. sign, the result of computing is with to share the digital signature in linking different, then share link invalid;
If the result of signature computing is with to share the digital signature in linking consistent, then it is effective to share link, execution S4.
Its advantage is, digital signature has anti-tamper and effect that is anti-counterfeiting, user shares after on the 3rd platform when will share link, in order to avoid the phenomenon of malice brush ticket and forgery, again signature computing is carried out to user ID and timestamp by server, and compare with original digital signature, only when both are identical, server just thinks that this is one and legal shares link, shares and links the operation made for this and can be recorded and for follow-up data statistics.
As preferably, being operating as in S4 is browsed or is bought by sharing link or again share in third party's network platform by sharing link.Its advantage is, these subsequent operations as the value assessment of sharing user, by adding up these subsequent operations, can evaluate the value shared of user; Share link namely form a Successful Operation as long as follow-up user clicks this, activate participation number without the need to clicking operation, avoid loss of data.
As preferably, in S4, when operating, obtaining and recording user ID, the operating time of operator, and movable ID.Its advantage is, can record exactly is that what operation which user has carried out, thus can prevent duplicate customer from carrying out repetitive operation, thus realizes accurate user's re-scheduling, operation statistics; Simultaneously directly obtain action message when user clicks on links, and without the need to opening webpage again, thus accelerate redirect speed, and operation evaluation accurately can be navigated to the relative users of this activity under one's name.
As preferably, in S1, server generates cookie in this locality, and relevant user information is stored in cookie.Its advantage is, after generating cookie, when again accessing this server, server first can read the user profile in cookie, is convenient to user on the one hand and logs in, and is also convenient to the formation of sharing link suffix on the other hand.
As preferably, in S1, when redirect or by cookie, obtain user ID, movable ID.Its advantage is, is convenient to user and logs in, with the formation of sharing link.
As preferably, user ID is unique.Its advantage is, user ID is uniquely the prerequisite realizing accurate pointing and data statistics, only guaranteed user ID is unique, under the operation of the link of sharing for same user could being grouped into same user name, user's re-scheduling could be realized, get rid of repetitive operation, thus realize data statistics accurately and effectively.
Third party's network platform of the present invention refers to, the social network-i i-platform such as micro-letter, microblogging, Facebook, Twitter, QQ space.
The present invention compared with the existing technology has the following advantages and effect:
1, because the present invention adopts the mode of adding customer parameter, movement parameter, digital signature and timestamp after original link, achieve the data statistics that accurate user is directed and follow-up, simultaneously digital signature can ensure to share link integrality and can not tamper, the phenomenon avoiding malice brush ticket and forge link occurs.
2, because user ID is unique, thus achieve accurate user's re-scheduling, under the operation of sharing link for same user accurately can being navigated to this user name, also can realize user's re-scheduling and get rid of repetitive operation; Also achieve cross-platform operation simultaneously, even if carry out at different platforms operations such as sharing, also can accurately navigate to relative users under one's name.
As long as 3, share link and can form because user clicks and once successfully operate, activate participation number without the need to clicking operation or carry out registering, the operation such as login, thus certain loss of data can be avoided, realize follow-up precise information statistics.
4, due to the click time of digital signature, timestamp and link can be passed through, these parameters judge user share operation, whether link clicks operation effective, thus gets rid of invalid operation, realizes the accurate count to follow-up data.
Accompanying drawing explanation
In order to be illustrated more clearly in the embodiment of the present invention or technical scheme of the prior art, be briefly described to the accompanying drawing used required in embodiment or description of the prior art below, apparently, accompanying drawing in the following describes is only some embodiments of the present invention, for those of ordinary skill in the art, under the prerequisite not paying creative work, other accompanying drawing can also be obtained according to these accompanying drawings.
Fig. 1 is the schematic flow sheet of the embodiment of the present invention 1.
Fig. 2 is the schematic flow sheet of the embodiment of the present invention 2.
Fig. 3 is the schematic flow sheet of the embodiment of the present invention 3.
Embodiment
Below in conjunction with embodiment, the present invention is described in further detail, and following examples are explanation of the invention and the present invention is not limited to following examples.
Embodiment 1:
As shown in Figure 1, in the present embodiment, the method for accurate pointing and statistical operation, comprises the following steps:
S1. user ID, movable ID is obtained, and current time;
S2. by user ID, movable ID, digital signature, and after timestamp adds original link to, obtain sharing link;
S3. will share link shares in third party's network platform;
S4. obtain and record and share based on above-mentioned the operation linking and carry out.
User ID adopts micro-letter ID in the present embodiment, thus ensures uniquely, namely can be directed to some users uniquely by this user ID, and under all operations based on sharing link can accurately be directed to this user name.
Movable ID is at least unique within certain active stage, namely at least within certain active stage, some activities can be accurately directed to by this movable ID, and server directly can obtain corresponding movable information from sharing link, and do not need by resolving link, open webpage, then go to obtain action message.
Effectively whether the object of acquisition time, being the Production Time time stamp by obtaining, thus showing that this shares the time of operation, is convenient to follow-uply judge that this shares operation whether within active stage.
Digital signature is encrypted to user ID and timestamp the encrypted characters string that computing obtains, for ensure to share link integrality, can not tamper, prevent this from sharing link and to be forged and the phenomenon of malice brush ticket occurs.Because user ID is unique, timestamp have recorded temporal information during operation, also uniquely; The signature algorithm adopted is the combination of two kinds or more of cryptographic algorithm, and can not change in certain hour, in general simultaneously, stranger has no way of learning, therefore stranger distorted share link after cannot forge this digital signature, the uniqueness of digital signature can be guaranteed, namely can verify that this is shared link and whether was modified by digital signature.
In the present embodiment, the formation sharing link is: original link+user ID+movable ID+ digital signature+timestamp.Certainly this is a citing, can adjust the particular location of parameters completely as required.
Third party's network platform refers to social network-i i-platform as similar in micro-letter, microblogging, Facebook, Twitter, QQ space or certain dialog box etc.
In the present embodiment, for share link browse time, only need click and share link (as long as server can get the user ID of operator, movable ID and click time) and namely calculate once successful browse operation, even if the operation failure of the reason such as process generation network disconnection in redirect.Instead of in picture prior art, click is needed to share link, and in the page opened, user needs clicking operation to activate participation number, could calculate and once successfully operate, in this process, if user not or abandon clicking operation activate participation number or opening operation failure; the data of this clicking operation will be lost.Therefore, the present embodiment can prevent loss of data to a certain degree, makes operation statistics more accurate.
In the present embodiment, server not only records and the operation adding up the participator sharing link, also record other users and share for this operation that link does, as browsed or being shared link and bought by this or shared link again shared in third party's network platform by this, these operations are all recorded in shares under this shares the user name of link.
But the retrospect in the present embodiment, sharing link only has two-stage.Share link A1 as user A has shared one, then this shares operation note at user A under one's name, and this is first order retrospect, and this operation can be called that one-level operates; What see that user A shares as user B shares link A1, and again A1 is carried out sharing and obtain sharing link B1, share operation so specifically and also can be recorded in user A under one's name, this is second level retrospect, this operation can be called secondary operation, simultaneously for user B, this shares and is operating as one-level operation.But the retrospect sharing link A1 of user A is so far, because share in link B1, user ID has become the information of user B, and therefore, the operation based on this B1 all should be recorded in user B under one's name, has had nothing to do with user A.
Embodiment 2:
As shown in Figure 2, in the present embodiment, the method for accurate pointing and statistical operation, comprises the following steps:
S1. user triggers and shares page operation, when redirect or by cookie, obtain user ID, movable ID, and server generates cookie in this locality, and is stored in cookie by relevant user information;
S2. by user ID, movable ID, digital signature, and after timestamp adds original link to, obtain sharing link;
S3. will share link shares on one or two or multiple third party's network platform;
S4. obtain and record based on linking the operation carried out above-mentioned sharing, and the user ID of operator, the operating time, and movable ID;
S5. be operation allocation evaluation value, and for the same user ID evaluation of estimate sharing the operation of link under one's name, be recorded in same user ID under one's name.
Cookie is used for the relevant information of recording user, as the user ID of time of user ID, clickthrough, product IDs, IP, the user-agent of viewer, movable ID, participator.When user accesses this server again, server preferentially can read the user profile in cookie, thus is convenient to user's login on the one hand, is also convenient on the other hand share the formation linking suffix.
In the present embodiment, can realize cross-platform operation, namely user can carry out operations such as sharing, browse on multiple platforms, and under the operation carried out on multiple platforms all can accurately navigate to corresponding user name, because user ID is unique.And operator is when operating, server can record user ID, the operating time of operator, and movable ID, on the one hand, the user ID of operator may be used for formation and shares link, and on the other hand, the user ID of operator and operating time may be used for judging that whether this operation is the repetition repetitive operation of duplicate customer, and whether this operation is carried out within active stage, otherwise this is operating as invalid operation; Movable ID is used for the memory location of directed this time operation.
In S5, different or identical evaluation of estimate can be had to different aforesaid operations, if the evaluation of estimate sharing operation is 3, the evaluation of estimate of browse operation is 1, the evaluation of estimate being shared the purchase operation of link by this is 5, the evaluation of estimate again sharing operation is 3, the evaluation of estimate of all operations can certainly be 1 or Random assignment.Within above-mentioned retrospect scope, certain specific user of server statistics evaluation of estimate sum under one's name.Therefore can preset an evaluation criterion, if the evaluation of estimate sum under certain user name reaches this evaluation criterion, then this user can obtain corresponding preferential qualification.
In the present embodiment, obtained user ID and the operating time of operator by server, the loss of data in non-registered users or other situations can be prevented, make the statistics of data more accurate, complete, and then the use sense that improve user is subject to.
The technical characteristic of not specified (NS) in the present embodiment, with reference to embodiment 1.
Embodiment 3:
As shown in Figure 3, in the present embodiment, the method for accurate pointing and statistical operation, comprises the following steps:
S1. user triggers and shares page operation, when redirect or by cookie, obtain user ID, movable ID, and server generates cookie in this locality, and is stored in cookie by relevant user information;
S2. by user ID, movable ID, digital signature, and after timestamp adds original link to, obtain sharing link;
S3. will share link shares on one or two or multiple third party's network platform;
S41. signature computing is carried out to the user ID shared in link and timestamp;
If S42. sign, the result of computing is with to share the digital signature in linking different, then share link invalid;
If the result of signature computing is with to share the digital signature in linking consistent, then it is effective to share link, execution S4;
S4. obtain and record based on linking the operation carried out above-mentioned sharing, and the user ID of operator, the operating time, and movable ID;
S5. there is different evaluations of estimate to different aforesaid operations, and for the same user ID evaluation of estimate sharing the operation of link under one's name, be recorded in same user ID under one's name.
In the present embodiment, set up sharing the step linking and verify, namely when user clicks after this shares link, server obtains this and shares user ID in link and timestamp, adopt the cryptographic algorithm identical with during digital signature, again calculating, obtaining a digital signature operation result for verifying.If this operation result with to share the digital signature in linking consistent, then shows that this is shared link and is not tampered, namely this time operation is effective, server by this operation note under corresponding user name; Otherwise this operation is invalid, server is abandoned recording this operation.
Therefore, utilize digital signature to carry out the process verified by this, this integrality sharing link and being not tampered property can be ensured on the one hand, prevent the generation of maliciously brush ticket phenomenon; On the other hand, also make operation statistics more accurate because server statistics to operating data be valid function for validated user.
The technical characteristic of not specified (NS) in the present embodiment, with reference to embodiment 1 or embodiment 2.
In sum, the present invention compared with the existing technology has the following advantages and effect:
1, because the present invention adopts the mode of adding customer parameter, movement parameter, digital signature and timestamp after original link, achieve the data statistics that accurate user is directed and follow-up, simultaneously digital signature can ensure to share link integrality and can not tamper, the phenomenon avoiding malice brush ticket and forge link occurs.
2, because user ID is unique, thus achieve accurate user's re-scheduling, under the operation of sharing link for same user accurately can being navigated to this user name, also can realize user's re-scheduling and get rid of repetitive operation; Also achieve cross-platform operation simultaneously, even if carry out at different platforms operations such as sharing, also can accurately navigate to relative users under one's name.
As long as 3, share link and namely form because user clicks and once successfully operate, activate participation number without the need to clicking operation or carry out registering, the operation such as login, thus certain loss of data can be avoided, realize follow-up precise information statistics.
4, due to the click time of digital signature, timestamp and link can be passed through, these parameters judge user share operation, whether link clicks operation effective, thus gets rid of invalid operation, realizes the accurate count to follow-up data.
In addition, it should be noted that, the specific embodiment described in this specification, the shape, institute's title of being named etc. of its parts and components can be different.All equivalences of doing according to structure, feature and the principle described in inventional idea of the present invention or simple change, be included in the protection range of patent of the present invention.Those skilled in the art can make various amendment or supplement or adopt similar mode to substitute to described specific embodiment; only otherwise depart from structure of the present invention or surmount this scope as defined in the claims, protection scope of the present invention all should be belonged to.
Claims (10)
1. a method for accurate pointing and statistical operation, is characterized in that: comprise the following steps:
S1. user ID, movable ID is obtained, and current time;
S2. after original link, add user ID, movable ID, digital signature, and timestamp, obtain sharing link;
S3. share link share in third party's network platform by described;
S4. obtain and record and share based on described the operation linking and carry out.
2. the method for accurate pointing according to claim 1 and statistical operation, is characterized in that: described digital signature is the encrypted characters string generated according to described user ID and timestamp.
3. the method for accurate pointing according to claim 1 and statistical operation, is characterized in that: also comprise,
S5. be described operation allocation evaluation value, and for the same user ID evaluation of estimate sharing the described operation of link under one's name, be recorded in described same user ID under one's name.
4. the method for accurate pointing according to claim 3 and statistical operation, is characterized in that: in described S3, shares on one or two or multiple third party's network platform by described link of sharing; In described S5, institute's evaluation values of acquisition is recorded in same user ID under one's name.
5. the method for accurate pointing according to claim 1 and statistical operation, is characterized in that: before described S4, also comprises and shares link verify described:
S41. user ID in link is shared and timestamp carries out signature computing to described;
The result of the computing if S42. sign with described to share the digital signature in linking different, then share described in link invalid;
If the result of signature computing is with described to share the digital signature in linking consistent, then shares described in and link effective, perform described S4.
6. the method for accurate pointing according to claim 1 and statistical operation, is characterized in that: being operating as in described S4 is browsed or shared link described in passing through and buy or share link described in passing through and again share in third party's network platform.
7. the method for accurate pointing according to claim 6 and statistical operation, is characterized in that: in described S4, when carrying out described operation, obtaining and recording user ID, the operating time of operator, and movable ID.
8. the method for accurate pointing according to claim 1 and statistical operation, is characterized in that: in described S1, server generates cookie in this locality, and relevant user information is stored in described cookie.
9. the method for accurate pointing according to claim 8 and statistical operation, is characterized in that: in described S1, when redirect or by cookie, obtains user ID, movable ID.
10. the accurate pointing according to any one of claim 1 to 9 and the method for statistical operation, is characterized in that: described user ID is unique.
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| CN201510058311.8A CN104639632A (en) | 2015-02-04 | 2015-02-04 | Method for accurate orientation and statistic operation |
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