CN104598511A - Method, device and system for recommending search results - Google Patents
Method, device and system for recommending search results Download PDFInfo
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- CN104598511A CN104598511A CN201410570816.8A CN201410570816A CN104598511A CN 104598511 A CN104598511 A CN 104598511A CN 201410570816 A CN201410570816 A CN 201410570816A CN 104598511 A CN104598511 A CN 104598511A
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- search results
- conversion ratio
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/954—Navigation, e.g. using categorised browsing
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
Abstract
The invention discloses a method, device and system for recommending search results. The method includes the steps that a server receives a search request sent by a user terminal, wherein the search request involves a search term input by a user through a client of the user terminal; an information list of the search results corresponding to the search term and whole-network user search behavior data relevant to the search term are obtained, wherein the whole-network user search behavior data contain a search behavior datum corresponding to each search result; the conversion rate corresponding to each search result is calculated according to the whole-network user search behavior data, wherein each conversion rate is the proportion of the number of users who actually download the corresponding search result to the number of all users searching for the search term; the information list and the corresponding conversion rates are sent to the user terminal so that the user terminal can show the information list and the corresponding conversion rates of the search results to the user according to preset rules. According to the method, device and system, the search results are expanded, the ratio of effective content of pages is increased, and user experience can be improved.
Description
Technical field
The present invention relates to a kind of Internet technical field, particularly relate to a kind of technical field of information processing, be specifically related to a kind of Search Results recommend method, Apparatus and system.
Background technology
Along with the develop rapidly of mobile terminal technology and network technology, increasing user selects downloading application software on the mobile terminal such as mobile phone or panel computer, variously aims at application that mobile phone users makes and obtains platform and also arise at the historic moment.
Have a lot of application to obtain platform at present, after receiving the search word (query, when namely user searches for, the content of text of input) of user's input, the Search Results shown generally comprises two schemes.
Scheme one, as shown in Figure 1, Fig. 1 is the Search Results displayed page schematic diagram that the first existing application obtains platform, basic application message (icon, classification, download, installation kit size, brief introduction) is only presented at this Search Results displayed page, and the pattern that different application represents is completely the same, user can only carry out decision-making by Apply Names, download etc., attempts down load application, then determines whether the application oneself wanted.
Scheme two, as shown in Figures 2 and 3, Fig. 2 is the Search Results displayed page schematic diagram that the existing application of the second obtains platform, and Fig. 3 is the Search Results displayed page schematic diagram that the third existing application obtains platform.Under certain conditions (such as, when Apply Names and search word are accurately relevant), second, third kind of application obtains platform and can represent abundanter by Article 1 Search Results, compares other Search Results, and Article 1 Search Results can represent application sectional drawing, application brief introduction etc. more.
The information that above-mentioned two schemes represents all more difficult help user does decision-making, not easily determine the application oneself wanted, such as, in the results list of scheme one, to represent pattern convergent for different Search Results, user cannot pick out needed for oneself within a short period of time, and therefore trade-off decision cost is high.Although scheme two is distinguished on pattern Search Results different in search result list, only increase sectional drawing and profile information, still direct not to the help of user's decision-making.In addition, see on the whole, above-mentioned two schemes, effective content that result of page searching is shown is less, less to the valuable content of user, all only return the application relevant to search word, when user selects wish to concentrate on to be positioned at primary application, in fact not high to the value of user from the application that second is later, that is effective content of Search Results is less.
Summary of the invention
The embodiment of the present invention provides a kind of Search Results recommend method and device, effectively can solve the technical matters that cost of decision making is high, effective content of result of page searching is less.
One embodiment of the invention provides a kind of Search Results recommend method, comprising: the searching request that server receives user terminal sends, and described searching request comprises the search word that user is inputted by the client of described user terminal; Obtain information list and the whole network user search behavioral data of the Search Results corresponding with described search word, described the whole network user search behavioral data comprises the search behavior data corresponding with each Search Results; Calculate the conversion ratio corresponding with each Search Results according to described the whole network user search behavioral data, described conversion ratio is: in all users searching for this search word, the actual download ratio shared by user of described Search Results; And the conversion ratio of described information list and correspondence is sent to described user terminal, show the information list of described Search Results and the conversion ratio of correspondence according to pre-defined rule to described user to make described user terminal.
Further embodiment of this invention provides a kind of Search Results recommend method, comprising: the search word being received user's input in user terminal by client, and send searching request to server, described searching request comprises described search word; The searching request that described server receives user terminal sends, obtain information list and the whole network user search behavioral data of the Search Results corresponding with described search word, described the whole network user search behavioral data comprises the search behavior data corresponding with each Search Results; Described server calculates the conversion ratio corresponding with each Search Results according to described the whole network user search behavioral data, and described conversion ratio is: in all users searching for this search word, the actual download ratio shared by user of described Search Results; The conversion ratio of described information list and correspondence is sent to described user terminal by described server; And described user terminal shows the information list of described Search Results and the conversion ratio of correspondence according to pre-defined rule to described user.
Accordingly, one embodiment of the invention provides a kind of Search Results recommendation apparatus, comprising: request receiving module, and for receiving the searching request that user terminal sends, described searching request comprises the search word that user is inputted by the client of described user terminal; Data acquisition module, for obtaining information list and the whole network user search behavioral data of the Search Results corresponding with described search word, described the whole network user search behavioral data comprises the search behavior data corresponding with each Search Results; Data processing module, for calculating the conversion ratio corresponding with each Search Results according to described the whole network user search behavioral data, described conversion ratio is: in all users searching for this search word, the actual download ratio shared by user of described Search Results; And result sending module, for the conversion ratio of described information list and correspondence is sent to described user terminal, show the information list of described Search Results and the conversion ratio of correspondence according to pre-defined rule to described user to make described user terminal.
One embodiment of the invention provides a kind of Search Results commending system, comprises user terminal and server, and described user terminal is for receiving the search word of user's input, and send searching request to server, described searching request comprises described search word; The searching request that described server sends for receiving user terminal, obtain information list and the whole network user search behavioral data of the Search Results corresponding with described search word, described the whole network user search behavioral data comprises the search behavior data corresponding with each Search Results; Calculate the conversion ratio corresponding with each Search Results according to described the whole network user search behavioral data, described conversion ratio is: in all users searching for this search word, the actual download ratio shared by user of described Search Results; The conversion ratio of described information list and correspondence is sent to described user terminal; And described user terminal is also for showing the information list of described Search Results and the conversion ratio of correspondence according to pre-defined rule to described user.
The embodiment of the present invention, has following beneficial effect:
Search Results recommend method, Apparatus and system that the embodiment of the present invention provides, the whole network user search behavioral data is also obtained while can obtaining search result information list according to search word, thus calculating conversion ratio, except providing the information list of Search Results to user, also provide the conversion ratio corresponding with Search Results to user, can user be helped further to do decision-making, thus raising browse efficiency, improve effective content ratio of result of page searching, contribute to meeting consumers' demand, improving Consumer's Experience.
Accompanying drawing explanation
In order to be illustrated more clearly in the embodiment of the present invention or technical scheme of the prior art, be briefly described to the accompanying drawing used required in embodiment or description of the prior art below, apparently, accompanying drawing in the following describes is only some embodiments of the present invention, for those of ordinary skill in the art, under the prerequisite not paying creative work, other accompanying drawing can also be obtained according to these accompanying drawings.
Fig. 1 is the Search Results displayed page schematic diagram that a kind of application of the prior art obtains platform.
Fig. 2 is the Search Results displayed page schematic diagram that another kind application of the prior art obtains platform.
Fig. 3 is the Search Results displayed page schematic diagram that another application of the prior art obtains platform.
Figure 4 shows that the applied environment schematic diagram of the Search Results recommend method that the embodiment of the present invention provides.
Fig. 5 is a kind of structured flowchart that can be applicable to the user terminal of the embodiment of the present invention.
Fig. 6 is a kind of structured flowchart that can be applicable to the server of the embodiment of the present invention.
The process flow diagram of the Search Results recommend method that Fig. 7 provides for first embodiment of the invention.
The process flow diagram of the Search Results recommend method that Fig. 8 provides for second embodiment of the invention.
Fig. 9 is the particular flow sheet of part run in Fig. 8.
The process flow diagram of the Search Results recommend method that Figure 10 provides for third embodiment of the invention.
The process flow diagram of the Search Results recommend method that Figure 11 provides for fourth embodiment of the invention.
The system flowchart of the Search Results recommend method that Figure 12 provides for fourth embodiment of the invention.
The Search Results displayed page schematic diagram of the Search Results recommend method that Figure 13 provides for fourth embodiment of the invention.
The structural representation of the Search Results recommendation apparatus that Figure 14 provides for fifth embodiment of the invention.
The structural representation of the Search Results recommendation apparatus that Figure 15 provides for sixth embodiment of the invention.
The structural representation of the Search Results commending system that Figure 16 provides for seventh embodiment of the invention.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present invention, be clearly and completely described the technical scheme in the embodiment of the present invention, obviously, described embodiment is only the present invention's part embodiment, instead of whole embodiments.Based on the embodiment in the present invention, those of ordinary skill in the art, not making the every other embodiment obtained under creative work prerequisite, belong to the scope of protection of the invention.
Figure 4 shows that the applied environment figure of the Search Results recommend method that the embodiment of the present invention provides.As shown in Figure 4, user terminal 100 and server 200 are arranged in wireless or cable network 300, wireless or cable network 300 by this, user terminal 100 and the intercommunication of server 200 phase.
User terminal 100 specifically can comprise smart mobile phone, panel computer, E-book reader, MP3 player (Moving Picture Experts Group Audio Layer III, dynamic image expert compression standard audio frequency aspect 3), MP4 (Moving Picture Experts Group Audio Layer IV, dynamic image expert compression standard audio frequency aspect 4) player, pocket computer on knee, car-mounted terminal, wearable device etc.The client of browser or various application (comprising system application and third-party application) can be installed in user terminal 100.
Fig. 5 shows a kind of structured flowchart of the user terminal that can be applicable in the embodiment of the present invention.As shown in Figure 5, user terminal 100 comprises storer 102, memory controller 104, one or more (only illustrating one in figure) processor 106, Peripheral Interface 108, radio-frequency module 110, locating module 112, image capture module 114, audio-frequency module 116, Touch Screen 118 and key-press module 120.These assemblies are by one or more communication bus/signal wire 122 communication mutually.
Be appreciated that the structure shown in Fig. 5 is only signal, user terminal 100 also can comprise than assembly more or less shown in Fig. 5, or has the configuration different from shown in Fig. 3.Each assembly shown in Fig. 3 can adopt hardware, software or its combination to realize.
Storer 102 can be used for storing software program and module, as the Search Results recommend method in the embodiment of the present invention and programmed instruction/module corresponding to device, processor 106 is by running the software program and module that are stored in storer 102, thus perform the application of various function and data processing, as the Search Results recommend method that the embodiment of the present invention provides.
Storer 102 can comprise high speed random access memory, also can comprise nonvolatile memory, as one or more magnetic storage device, flash memory or other non-volatile solid state memories.In some instances, storer 102 can comprise the storer relative to the long-range setting of processor 106 further, and these remote memories can be connected to user terminal 100 by network.The example of above-mentioned network includes but not limited to internet, intranet, LAN (Local Area Network), mobile radio communication and combination thereof.Processor 106 and other possible assemblies can carry out the access of storer 102 under the control of memory controller 104.
Various input/output device is coupled to CPU and storer 102 by Peripheral Interface 108.Various softwares in processor 106 run memory 102, instruction are to perform the various function of user terminal 100 and to carry out data processing.
In certain embodiments, Peripheral Interface 108, processor 106 and memory controller 104 can realize in one single chip.In some other example, they can respectively by independently chip realization.
Radio-frequency module 110, for receiving and sending electromagnetic wave, realizes the mutual conversion of electromagnetic wave and electric signal, thus carries out communication with communication network or other equipment.
Locating module 112 is for obtaining the current location of user terminal 100.The example of locating module 112 includes but not limited to Global Positioning System (GPS) (GPS), location technology based on WLAN (wireless local area network) or mobile radio communication.
Image capture module 114 is for taking pictures or video.Photo or the video of shooting can be stored in storer 102, and send by radio-frequency module 110.
Audio-frequency module 116 provides audio interface to user, and it can comprise one or more microphone, one or more loudspeaker and voicefrequency circuit.
Touch Screen 118 provides one simultaneously and exports and inputting interface between user terminal 100 and user.Particularly, Touch Screen 118 exports to user's display video, and the content of these video frequency output can comprise word, figure, video and combination in any thereof.
Key-press module 120 provides user to carry out the interface inputted to user terminal 100 equally, and user can perform different functions by pressing different buttons to make user terminal 100.
Fig. 6 shows a kind of structured flowchart of server.As shown in Figure 6, server 200 comprises: storer 201, processor 202 and mixed-media network modules mixed-media 203.
Be appreciated that the structure shown in Fig. 6 is only signal, server 200 also can comprise than assembly more or less shown in Fig. 6, or has the configuration different from shown in Fig. 6.Each assembly shown in Fig. 6 can adopt hardware, software or its combination to realize.In addition, the server in the embodiment of the present invention can also comprise the server of multiple concrete difference in functionality.
Storer 201 can be used for storing software program and module, as the Search Results recommend method in the embodiment of the present invention and programmed instruction/module corresponding to device, processor 202 is by running the software program and module that are stored in storer 201, thus perform the application of various function and data processing, namely realize the Search Results recommend method in the embodiment of the present invention.Storer 201 can comprise high speed random access memory, also can comprise nonvolatile memory, as one or more magnetic storage device, flash memory or other non-volatile solid state memories.In some instances, storer 201 can comprise the storer relative to the long-range setting of processor 202 further, and these remote memories can be connected to server 200 by network.Further, above-mentioned software program and module also can comprise: service module 221 and operating system 222.Wherein operating system 222, such as can be LINUX, UNIX, WINDOWS, it can comprise the various component software for management system task (such as memory management, memory device control, power management etc.) and/or driving, and can with various hardware or the mutual communication of component software, thus provide the running environment of other component softwares.Service module 221 operates on the basis of operating system 222, and monitors the request of automatic network by the network service of operating system 222, completes corresponding data processing, and return result to client according to request.That is, service module 221 is for providing services on the Internet to client.
Mixed-media network modules mixed-media 203 is for receiving and sending network signal.Above-mentioned network signal can comprise wireless signal or wire signal.
In the embodiment of the present invention, in user terminal 100, client is installed, this client can be browser also can be third-party application software, hold corresponding with server (Server), for user provides local service, such as application searches service, for searching for application software, such as various Games Software, schedule management software, shopping software etc.In embodiments of the present invention, the resource of all right ALARA Principle user terminal 100 of client, such as, download software, game etc., also can have other functions such as management of process, to keep the kilter of user terminal 100 simultaneously.
In the embodiment of the present invention, user profile is preferably user's personal information that user fills in when registering or use the client of user terminal 100, age, sex, blood group, phone number, region etc. can be comprised, also the user profile that server 200 obtains according to user account number can be comprised, such as circle of friends etc.The essential information of account, user profile and user terminal can be reported server by user terminal, and server can be recorded in Accounts List, have recorded the essential information of all terminals corresponding with each account in Accounts List.Wherein, the essential information of terminal can comprise the information such as identify label, terminal type of terminal.The identify label of terminal can be the device numbering of terminal, if terminal is mobile phone, can also be electronics string number (IMEI).
Server in the present embodiment can be a server cluster, can comprise multiple servers such as WEB server, search server, calculation server.
Be the citing of a kind of applied environment of the embodiment of the present invention shown in Fig. 4 to Fig. 6, the specific embodiment of the present invention is not as limit.
Below in conjunction with accompanying drawing, the Search Results recommend method provide the embodiment of the present invention and device describe in detail.
First embodiment
Referring to Fig. 7, is the process flow diagram of a kind of Search Results recommend method that the embodiment of the present invention provides, and what the present embodiment described is the treatment scheme of server, and the method can comprise the following steps:
Step S11, the searching request that server receives user terminal sends, described searching request comprises the search word that user is inputted by the client of described user terminal.
Search word can by user by input through keyboard, and also can be inputted by voice, the mode such as hand-written by user, the specific embodiment of the present invention is not as limit.
Wherein, after the content of searching for is wanted in user's input, client can be converted into character, as word, phonetic, symbol, numeral or their combination.
Step S12, obtain information list and the whole network user search behavioral data of the Search Results corresponding with described search word, described the whole network user search behavioral data comprises the search behavior data corresponding with each Search Results.
Server 200 can obtain the Search Results (application software) relevant to search word from database, historical information or internet, after arranging, forms search result information list to the information of Search Results.
The whole network user search behavioral data refers to the search behavior of all users that can collect in network, the search behavior data that can produce when using certain network application product for user, such as, search behavior data, user's search behavior data of producing when carrying out URL access that user produces when using web search product can be comprised, or the search behavior data etc. that user produces when using shopping at network product.
The search behavior data of user can obtain by the daily record of server.Mainly comprise the search word of user in search behavior data, time that hunting action occurs, number of times, acquisition Search Results, click the number of times of each Search Results or download the information such as number of times of each Search Results.Search behavior data according to user can extract search word, the whole network user search behavioral data corresponding to search word that the search word similarity obtaining inputting with user is the highest, that is, relevant to the search word that user inputs the whole network user search behavioral data.
The whole network user search behavioral data can also comprise user profile corresponding to each search behavior, and these user profile can comprise age of user, sex, region, affiliated circle of friends or hobby, etc.
Step S13, calculate the conversion ratio corresponding with each Search Results according to described the whole network user search behavioral data, described conversion ratio is: in all users searching for this search word, the actual download ratio shared by user of described Search Results.
The whole network user search behavioral data has included this search word of how many user searchs, has each Search Results that how many user's actual download is searched by this search word.Suppose that the user number searching for this search word is A, information list comprises B, C, D, E tetra-Search Results, in these users, the user number of actual download B is A1, the user of actual download C is A2, the user of actual download D is A3, the user of actual download E is A4, so, conversion ratio corresponding to the B conversion ratio that to be the conversion ratio corresponding to (A1/A) %, C be corresponding to (A2/A) %, D is (A3/A) %, conversion ratio corresponding to E is (A4/A) %, by that analogy.Therefore, conversion ratio can reflect the reliability of Search Results to a certain extent, therefore, user can be helped to carry out decision-making.
Step S14, sends to described user terminal by the conversion ratio of described information list and correspondence, shows the information list of described Search Results and the conversion ratio of correspondence to make described user terminal according to pre-defined rule to described user.
Relative to prior art, the Search Results recommend method that the present embodiment provides, except providing the information list of Search Results to user, also provide the conversion ratio corresponding with Search Results to user, can user be helped further to do decision-making, thus raising browse efficiency, improve effective content ratio of result of page searching, contribute to meeting consumers' demand, improving Consumer's Experience.
Second embodiment
Referring to Fig. 8, is the process flow diagram of a kind of Search Results recommend method that the present embodiment provides, and what the present embodiment described is the treatment scheme of server, and the method can comprise the following steps:
Step S21, the searching request that server receives user terminal sends, described searching request comprises the identify label of search word that user inputted by the client of described user terminal and user terminal.
Step S22, obtain information list and the whole network user search behavioral data of the Search Results corresponding with described search word, described the whole network user search behavioral data comprises the search behavior data corresponding with each Search Results.
Step S23, calculate the conversion ratio corresponding with each Search Results according to described the whole network user search behavioral data, described conversion ratio is: in all users searching for this search word, the actual download ratio shared by user of described Search Results.
Step S21 ~ S23 with reference to step corresponding in the first embodiment, can repeat no more here.
Step S24, according to the identify label of described user terminal, obtain the user profile corresponding with described client terminal, the attribute of described user is determined according to described user profile, according to described the whole network user search behavioral data, obtain the search behavior data with described user with the user of same alike result, and the recommendation results relevant to described search word according to the search behavior data acquisition of described same alike result user.
The attribute of user can be determined by information such as the sexes of region, user belonging to the age bracket of user, user, and specifically really establish rules, can formulate according to actual conditions, the specific embodiment of the present invention is not as limit.
After user property is determined, according to the whole network user search behavioral data, the search behavior data with described user with the user of same alike result can be obtained, the recommendation results relevant to described search word by these data acquisitions.The recommendation results relevant to described search word can be the application software that the application software corresponding with search word belongs to same type, such as, suppose that the Search Results that described search word is corresponding is shopping application software, server can have the search behavior data of the user of same alike result according to described user, obtains several application software that in shopping application software, searching times is maximum or the maximum several application software of download time as recommendation results.
Step S25, sends to described user terminal by information list, corresponding conversion ratio and described recommendation results, shows described information list, corresponding conversion ratio and described recommendation results to make described user terminal according to pre-defined rule to described user.
In the present embodiment, relative to the conversion ratio of original search result information list and correspondence, also can show relevant recommendation results, make user after finding the Search Results wanted, the interested content of oneself possibilities more can also be seen, further raise the efficiency.
Further, in another kind of embodiment of the present invention, can also by comparing conversion ratio and predetermined threshold, judge that whether the search object of user is clear and definite, when judging that user search is motivated, showing relevant recommendation results, when judging that user search object is indefinite, only providing the conversion ratio of information list and correspondence.Concrete, please refer to Fig. 9, in this embodiment, step S25 can comprise:
Step S251, obtains according to described pre-defined rule, is arranged in the conversion ratio corresponding to Search Results of described information list first place.
Step S252, judges whether the conversion ratio being positioned at the first Search Results corresponding exceedes predetermined threshold.
Predetermined threshold is the ratio value set as required in advance, and the specific embodiment of the present invention is not limited with the concrete numerical value of this threshold value.
Step S253, if, then the information list of described Search Results, corresponding conversion ratio and described recommendation results are sent to described user terminal, show described information list, corresponding conversion ratio and described recommendation results according to pre-defined rule to described user to make described user terminal.
Step S254, if not, then only the information list of described Search Results and the conversion ratio of correspondence are sent to described user terminal, show the information list of described Search Results and the conversion ratio of correspondence according to pre-defined rule to described user to make described user terminal.
3rd embodiment
Refer to Figure 10, the process flow diagram of a kind of Search Results recommend method that Figure 10 provides for the present embodiment, what the present embodiment described is the flow process of user terminal, and the method can comprise the following steps:
Step S31, receives the search word of user's input by client in user terminal;
Step S32, searching request is sent to server, described searching request comprises described search word, with the information list and the whole network user search behavioral data that make described server obtain the Search Results corresponding with described search word, described the whole network user search behavioral data comprises the search behavior data corresponding with each Search Results, the conversion ratio corresponding with each Search Results is calculated according to described the whole network user search behavioral data, described conversion ratio is: in all users of this search word of search, the actual download ratio shared by user of described Search Results;
Step S33, receives the conversion ratio of described information list that described server returns and correspondence; And
Step S34, shows the information list of described Search Results and the conversion ratio of correspondence according to pre-defined rule to described user.
Pre-defined rule such as can comprise:
Successively in exhibition information list and the described search word similarity had in the information of the application software of highest similarity and information list and between described search word exceed the information of other application software of predetermined similarity threshold; Or
The information of the application software that conversion ratio is the highest, the conversion ratio of correspondence in exhibition information list successively, and the conversion ratio in information list and between described search word exceedes the information of other application software of intended conversion rate threshold value; Etc..
Certainly, also can the form predetermined according to user show.
In another kind of embodiment of the present invention, described to show the step of the information list of described Search Results and the conversion ratio of correspondence to described user according to pre-defined rule before, can also comprise:
The recommendation results that reception server returns, described recommendation results obtains according to the identify label of described user terminal the user profile corresponding with described client terminal to determine described user attribute according to described user profile by described server, obtain the search behavior data with described user with the user of same alike result according to described the whole network user search behavioral data, and obtained according to the search behavior data of described same alike result user.
In this embodiment, described step of showing the information list of described Search Results and the conversion ratio of correspondence according to pre-defined rule to described user, can comprise:
Described information list, corresponding conversion ratio and described recommendation results is shown to described user according to pre-defined rule.
In this embodiment, pre-defined rule such as can comprise:
Successively there is with described search word in exhibition information list the information of the application software of highest similarity, corresponding conversion ratio, the information of the top n application software that searching times is maximum in recommendation results, and the similarity in information list and between described search word exceedes the information of other application software of predetermined similarity threshold;
The information of the application software that conversion ratio is the highest, the conversion ratio of correspondence in exhibition information list successively, the information of the top n application software that download time is maximum in recommendation results, and the conversion ratio in information list and between described search word exceedes the information of other application software of intended conversion rate threshold value; Or
The information of the application software that conversion ratio is the highest, the conversion ratio of correspondence in exhibition information list successively, the information of other application software of intended conversion rate threshold value, corresponding conversion ratio is exceeded with the conversion ratio between described search word in information list, and the information of the top n application software that download time is maximum in recommendation results; Etc..
Certainly, also can the form predetermined according to user show.
Be understandable that, the particular content of pre-defined rule can change according to actual needs, and therefore, the concrete embodiment of the present invention is not limited with the particular content of pre-defined rule.
Further, the information of first application software of showing is passable, but is not limited to comprise: icon, classification, download, installation kit size, brief introduction and sectional drawing etc.
4th embodiment
The process flow diagram of a kind of Search Results recommend method that Figure 11 provides for the present embodiment, the system flowchart of the Search Results recommend method that Figure 12 provides for fourth embodiment of the invention, the Search Results displayed page schematic diagram of the Search Results recommend method that Figure 13 provides for fourth embodiment of the invention.Referring to Figure 11 to Figure 13, what the present embodiment described is interaction flow between user terminal and server, and the method can comprise the following steps:
Step S401, receives the search word of user's input by client in user terminal, send searching request to server, described searching request comprises described search word.
Step S402, the searching request that server receives user terminal sends, described searching request comprises search word that user input by the client of described user terminal and user terminal identity identifies.
Step S403, server obtains information list and the whole network user search behavioral data of the Search Results corresponding with described search word, and described the whole network user search behavioral data comprises the search behavior data corresponding with each Search Results.
Step S404, server calculates the conversion ratio corresponding with each Search Results according to described the whole network user search behavioral data, and described conversion ratio is: in all users searching for this search word, the actual download ratio shared by user of described Search Results.
Step S405, server is according to the identify label of described user terminal, obtain the user profile corresponding with described client terminal, the attribute of described user is determined according to described user profile, according to described the whole network user search behavioral data, obtain the search behavior data with described user with the user of same alike result, and the recommendation results relevant to described search word according to the search behavior data acquisition of described same alike result user.
Step S406, server acquisition is arranged in the conversion ratio corresponding to Search Results of described information list first place according to described pre-defined rule, judge whether the conversion ratio being positioned at the first Search Results corresponding exceedes predetermined threshold;
Step S407, if so, then the information list of described Search Results, corresponding conversion ratio and described recommendation results are sent to described user terminal by server;
Step S408, if not, then only sends to described user terminal by the information list of described Search Results and the conversion ratio of correspondence.
Step S409, user terminal shows the conversion ratio of described information list and correspondence to described user according to pre-defined rule, if server returns recommendation results, also think that described user shows described recommendation results.
The present invention will be described will to search for application software " everyday extremely race " for user by cell-phone customer terminal below.Suppose that the user profile of user comprises: sex: man, age: 20, described area: Guangdong; The identify label of user mobile phone is the IMEI of mobile phone; The predetermined threshold of conversion ratio is 65%.
Please refer to Figure 12 and Figure 13, first user inputs " extremely running " searching in the search column at plain interface of the application searches client of mobile phone everyday, then clicks search button.Client sends the searching request comprising " everyday extremely running " and IMEI to background server.
Background server obtains the information list of the Search Results mated with " extremely running " everyday.Suppose in this information list, what arrange from high to low according to similarity is " everyday extremely run ", " every day extremely runs " etc.Simultaneously, background server also obtains the whole network user search behavioral data, and the conversion ratio of each Search Results in computing information list, in the present embodiment, calculate conversion ratio the highest be " everyday extremely run ", conversion ratio is 90%, namely, in the whole network, there is the user of 90% " extremely to run " Games Software having downloaded " everyday extremely running " by name afterwards in input everyday.
Meanwhile, background server also obtains the user profile corresponding with described client terminal according to IMEI, determines that the attribute of user is: the young men being positioned at Guangdong Province, and determines that search word " everyday extremely race " belongs to leisure game class.
Conversion ratio due to 90% is greater than predetermined threshold 65%, therefore your the search object that judges user of background server is clear and definite, in conjunction with these two information of " young men " " Guangdong Province " in the whole network user search behavioral data, and " leisure game " this feature, obtain following recommendation results: " not stepping on white ", " rhythm great master ", " defendance radish 2 " etc.
Then, information list, conversion ratio, recommendation results are sent to client by background server, client successively shows the specifying information of " everyday extremely run " and corresponding conversion ratio at result displayed page to user according to pre-defined rule, recommendation results: the relevant information of " not stepping on white ", " rhythm great master ", " defendance radish 2 ", and the information of " every day extremely runs ", select to download or install for user, this time searched for.
The Search Results recommend method that the embodiment of the present invention provides is when user searches for, the whole network user search behavioral data is also obtained while obtaining search result information list according to search word, thus calculating conversion ratio, when conversion ratio is higher, judge that the search object of user is comparatively clear and definite, then provide information list, conversion ratio and relevant recommendation results, conversion ratio can help user to do decision-making, recommendation results can make user after finding the Search Results wanted, can also see that more may be the interested result of user, thus raising browse efficiency, improve effective content ratio of result of page searching, contribute to meeting consumers' demand, improve Consumer's Experience.
5th embodiment
The structural representation of a kind of Search Results recommendation apparatus that Figure 13 provides for fifth embodiment of the invention.Please refer to Figure 13, the device that the present embodiment proposes can run on server, and for realizing the Search Results recommend method that first, second embodiment proposes, the device 50 in the present embodiment can comprise:
Request receiving module 51, for receiving the searching request that user terminal sends, described searching request comprises the search word that user is inputted by the client of described user terminal;
Data acquisition module 52, for obtaining information list and the whole network user search behavioral data of the Search Results corresponding with described search word, described the whole network user search behavioral data comprises the search behavior data corresponding with each Search Results;
Data processing module 53, for calculating the conversion ratio corresponding with each Search Results according to described the whole network user search behavioral data, described conversion ratio is: in all users searching for this search word, the actual download ratio shared by user of described Search Results; And
Result sending module 54, for the conversion ratio of described information list and correspondence is sent to described user terminal, shows the information list of described Search Results and the conversion ratio of correspondence according to pre-defined rule to described user to make described user terminal.
In a kind of embodiment of the present invention, also comprise the identify label of user terminal in described searching request, described data acquisition module 52 can also be used for: according to the identify label of described user terminal, obtains the user profile corresponding with described client terminal; The attribute of described user is determined according to described user profile; According to described the whole network user search behavioral data, obtain the search behavior data with described user with the user of same alike result, and the recommendation results relevant to described search word according to the search behavior data acquisition of described same alike result user.Described result sending module 54 can also be used for: information list, corresponding conversion ratio and described recommendation results are sent to described user terminal, shows described information list, corresponding conversion ratio and described recommendation results to make described user terminal according to pre-defined rule to described user.
In another kind of embodiment of the present invention, described data acquisition module 52 also for obtain be arranged in described information list first place according to described pre-defined rule Search Results corresponding to conversion ratio; Described data processing module 53 is also for judging whether the conversion ratio being positioned at the first Search Results corresponding exceedes predetermined threshold; If, then described result sending module 54 is for sending to described user terminal by the information list of described Search Results, corresponding conversion ratio and described recommendation results, shows described information list, corresponding conversion ratio and described recommendation results to make described user terminal according to pre-defined rule to described user; If not, then described result sending module 54 is for only sending to described user terminal by the information list of described Search Results and the conversion ratio of correspondence, shows the information list of described Search Results and the conversion ratio of correspondence to make described user terminal according to pre-defined rule to described user.
Preferably, the whole network user search behavioral data that described and described search word is relevant can comprise: user inputs the behavioral data such as time, the Search Results of acquisition, the number of times clicking each Search Results, the number of times downloading each Search Results of described search word, and the user profile corresponding with each search behavior.
Preferably, described user profile can comprise age of user, sex, region, affiliated circle of friends or hobby, etc. personal information.
Each module can be by software code realization above, and now, above-mentioned each module can be stored in the storer 201 of server 200.Each module can be realized by hardware such as integrated circuit (IC) chip equally above.
It should be noted that, the function of each functional module of the server of the embodiment of the present invention can according to the method specific implementation in said method embodiment, and its specific implementation process with reference to the associated description of said method embodiment, can be not repeated herein.
It should be noted that; module in above-described embodiment can run on a total server also can run on multiple server; such as web server, search server etc.; quantity and the arranging of function of server can change according to concrete enforcement scene and implementation condition, and such change does not affect protection scope of the present invention.
The Search Results recommendation apparatus that the present embodiment provides, the whole network user search behavioral data is also obtained while can obtaining search result information list according to search word, thus calculating conversion ratio, except providing the information list of Search Results to user, also provide the conversion ratio corresponding with Search Results to user, can user be helped further to do decision-making, thus improve browse efficiency, improve effective content ratio of result of page searching, contribute to meeting consumers' demand, improving Consumer's Experience.
6th embodiment
The structural representation of a kind of Search Results recommendation apparatus that Figure 14 provides for sixth embodiment of the invention.Please refer to Figure 14, the device that the present embodiment proposes can run on user terminal, and for realizing the Search Results recommend method that the 3rd embodiment proposes, the device 60 in the present embodiment can comprise:
Input receiver module 61, for receiving the search word of user's input;
Request sending module 62, for sending searching request to server, described searching request comprises described search word, with the information list and the whole network user search behavioral data that make described server obtain the Search Results corresponding with described search word, described the whole network user search behavioral data comprises the search behavior data corresponding with each Search Results, the conversion ratio corresponding with each Search Results is calculated according to described the whole network user search behavioral data, described conversion ratio is: in all users of this search word of search, the actual download ratio shared by user of described Search Results,
Result receiver module 63, for receiving the conversion ratio of described information list that described server returns and correspondence; And
Result display module 64, for showing the information list of described Search Results and the conversion ratio of correspondence according to pre-defined rule to described user.
Further, described result receiver module 63 can also be used for the recommendation results that reception server returns, described recommendation results obtains according to the identify label of described user terminal the user profile corresponding with described client terminal to determine described user attribute according to described user profile by described server, obtain the search behavior data with described user with the user of same alike result according to described the whole network user search behavioral data, and obtained according to the search behavior data of described same alike result user.
Further, described result display module 64 can also be used for showing described information list, corresponding conversion ratio and described recommendation results according to pre-defined rule to described user.
Each module can be by software code realization above, and now, above-mentioned each module can be stored in the storer 101 of user terminal 100.Each module can be realized by hardware such as integrated circuit (IC) chip equally above.
It should be noted that, the function of each functional module of the device of the embodiment of the present invention can according to the method specific implementation in said method embodiment, and its specific implementation process with reference to the associated description of said method embodiment, can be not repeated herein.
7th embodiment
The structural representation of a kind of Search Results commending system that Figure 15 provides for seventh embodiment of the invention.Please refer to Figure 15, the Search Results commending system that the present embodiment proposes may be used for the Search Results recommend method realizing the 4th embodiment proposition, and the Search Results commending system 70 in the present embodiment can comprise: user terminal 71 and server 72.
Wherein, described user terminal 71 can for running the user terminal having the 5th embodiment shown device, and described server 72 can for running the server having the 6th embodiment shown device, and its concrete function and realization see above-described embodiment, can repeat no more here.
It should be noted that, each embodiment in this instructions all adopts the mode of going forward one by one to describe, and what each embodiment stressed is the difference with other embodiments, between each embodiment identical similar part mutually see.For device class embodiment, due to itself and embodiment of the method basic simlarity, so description is fairly simple, relevant part illustrates see the part of embodiment of the method.
It should be noted that, in this article, term " comprises ", " comprising " or its any other variant are intended to contain comprising of nonexcludability, thus make to comprise the process of a series of key element, method, article or device and not only comprise those key elements, but also comprise other key elements clearly do not listed, or also comprise by the intrinsic key element of this process, method, article or device.When not more restrictions, the key element limited by statement " comprising ... ", and be not precluded within process, method, article or the device comprising this key element and also there is other identical element.
One of ordinary skill in the art will appreciate that all or part of step realizing above-described embodiment can have been come by hardware, the hardware that also can carry out instruction relevant by program completes, the program of being somebody's turn to do can be stored in a kind of computer-readable recording medium, the above-mentioned storage medium mentioned can be ROM (read-only memory), disk or CD etc.
The above, it is only preferred embodiment of the present invention, not any pro forma restriction is done to the present invention, although the present invention discloses as above with preferred embodiment, but and be not used to limit the present invention, any those skilled in the art, do not departing within the scope of technical solution of the present invention, make a little change when the technology contents of above-mentioned announcement can be utilized or be modified to the Equivalent embodiments of equivalent variations, in every case be do not depart from technical solution of the present invention content, according to any simple modification that technical spirit of the present invention is done above embodiment, equivalent variations and modification, all still belong in the scope of technical solution of the present invention.
Claims (10)
1. a Search Results recommend method, is characterized in that, described method comprises:
The searching request that server receives user terminal sends, described searching request comprises the search word that user is inputted by the client of described user terminal;
Obtain information list and the whole network user search behavioral data of the Search Results corresponding with described search word, described the whole network user search behavioral data comprises the search behavior data corresponding with each Search Results;
Calculate the conversion ratio corresponding with each Search Results according to described the whole network user search behavioral data, described conversion ratio is: in all users searching for this search word, the actual download ratio shared by user of described Search Results; And
The conversion ratio of described information list and correspondence is sent to described user terminal, shows the information list of described Search Results and the conversion ratio of correspondence according to pre-defined rule to described user to make described user terminal.
2. Search Results recommend method as claimed in claim 1, it is characterized in that: the identify label also comprising user terminal in described searching request, described to show the step of the information list of described Search Results and the conversion ratio of correspondence to described user according to pre-defined rule before, also comprise:
According to the identify label of described user terminal, obtain the user profile corresponding with described client terminal; The attribute of described user is determined according to described user profile;
According to described the whole network user search behavioral data, obtain the search behavior data with described user with the user of same alike result, and the recommendation results relevant to described search word according to the search behavior data acquisition of described same alike result user.
3. Search Results recommend method as claimed in claim 2, it is characterized in that: the described conversion ratio by described information list and correspondence sends to described user terminal, with the step making described user terminal show the information list of described Search Results and the conversion ratio of correspondence according to pre-defined rule to described user, comprising:
Information list, corresponding conversion ratio and described recommendation results are sent to described user terminal, shows described information list, corresponding conversion ratio and described recommendation results according to pre-defined rule to described user to make described user terminal.
4. Search Results recommend method as claimed in claim 2, it is characterized in that: the described conversion ratio by described information list and correspondence sends to described user terminal, with the step making described user terminal show the information list of described Search Results and the conversion ratio of correspondence according to pre-defined rule to described user, comprising:
Acquisition is arranged in the conversion ratio corresponding to the Search Results of described information list first place according to described pre-defined rule;
Judge whether the conversion ratio being positioned at the first Search Results corresponding exceedes predetermined threshold;
If, then the information list of described Search Results, corresponding conversion ratio and described recommendation results are sent to described user terminal, show described information list, corresponding conversion ratio and described recommendation results according to pre-defined rule to described user to make described user terminal;
If not, then only the information list of described Search Results and the conversion ratio of correspondence are sent to described user terminal, show the information list of described Search Results and the conversion ratio of correspondence according to pre-defined rule to described user to make described user terminal.
5. a Search Results recommend method, is characterized in that, described method comprises:
Received the search word of user's input in user terminal by client, send searching request to server, described searching request comprises described search word;
The searching request that described server receives user terminal sends, obtain information list and the whole network user search behavioral data of the Search Results corresponding with described search word, described the whole network user search behavioral data comprises the search behavior data corresponding with each Search Results;
Described server calculates the conversion ratio corresponding with each Search Results according to described the whole network user search behavioral data, and described conversion ratio is: in all users searching for this search word, the actual download ratio shared by user of described Search Results;
The conversion ratio of described information list and correspondence is sent to described user terminal by described server; And
Described user terminal shows the information list of described Search Results and the conversion ratio of correspondence according to pre-defined rule to described user.
6. a Search Results recommendation apparatus, runs on server, it is characterized in that, described device comprises:
Request receiving module, for receiving the searching request that user terminal sends, described searching request comprises the search word that user is inputted by the client of described user terminal;
Data acquisition module, for obtaining information list and the whole network user search behavioral data of the Search Results corresponding with described search word, described the whole network user search behavioral data comprises the search behavior data corresponding with each Search Results;
Data processing module, for calculating the conversion ratio corresponding with each Search Results according to described the whole network user search behavioral data, described conversion ratio is: in all users searching for this search word, the actual download ratio shared by user of described Search Results; And
Result sending module, for the conversion ratio of described information list and correspondence is sent to described user terminal, shows the information list of described Search Results and the conversion ratio of correspondence according to pre-defined rule to described user to make described user terminal.
7. Search Results recommendation apparatus as claimed in claim 6, it is characterized in that: the identify label also comprising user terminal in described searching request, described data acquisition module also for: according to the identify label of described user terminal, obtain the user profile corresponding with described client terminal; The attribute of described user is determined according to described user profile; According to described the whole network user search behavioral data, obtain the search behavior data with described user with the user of same alike result, and the recommendation results relevant to described search word according to the search behavior data acquisition of described same alike result user.
8. Search Results recommendation apparatus as claimed in claim 7, is characterized in that: described result sending module also for:
Information list, corresponding conversion ratio and described recommendation results are sent to described user terminal, shows described information list, corresponding conversion ratio and described recommendation results according to pre-defined rule to described user to make described user terminal.
9. Search Results recommendation apparatus as claimed in claim 7, is characterized in that: described data acquisition module also for obtain be arranged in described information list first place according to described pre-defined rule Search Results corresponding to conversion ratio; Described data processing module is also for judging whether the conversion ratio being positioned at the first Search Results corresponding exceedes predetermined threshold; If, then described result sending module is used for the information list of described Search Results, corresponding conversion ratio and described recommendation results to send to described user terminal, shows described information list, corresponding conversion ratio and described recommendation results to make described user terminal according to pre-defined rule to described user; If not, then described result sending module is used for only the information list of described Search Results and the conversion ratio of correspondence being sent to described user terminal, shows the information list of described Search Results and the conversion ratio of correspondence to make described user terminal according to pre-defined rule to described user.
10. a Search Results commending system, comprises user terminal and server, it is characterized in that:
Described user terminal is for receiving the search word of user's input, and send searching request to server, described searching request comprises described search word;
The searching request that described server sends for receiving user terminal, obtain information list and the whole network user search behavioral data of the Search Results corresponding with described search word, described the whole network user search behavioral data comprises the search behavior data corresponding with each Search Results; Calculate the conversion ratio corresponding with each Search Results according to described the whole network user search behavioral data, described conversion ratio is: in all users searching for this search word, the actual download ratio shared by user of described Search Results; The conversion ratio of described information list and correspondence is sent to described user terminal; And
Described user terminal is also for showing the information list of described Search Results and the conversion ratio of correspondence according to pre-defined rule to described user.
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Application publication date: 20150506 |
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